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Job: @beauty_by_ina_heinrich

218,736 followers completed
Analyze Result
{
  "income_level": {
    "Score": 70,
    "Confidence": 65,
    "Interpretation": "Cumulative visual signals across many posts point to an upper‑middle / comfortable lifestyle rather than clear luxury. Multiple analyses note tidy modern interiors, fresh flowers (post #38), mid‑to‑premium cosmetics and branded partnerships (Inglot, Foreo, Artistry), tasteful jewelry and manicured styling (numerous posts: #2, #11, #23, #38). Several product-only or promo frames lack lifestyle context and a few posts show only flatlays, reducing certainty. No repeated explicit European ultra‑luxury markers (La Mer/Aesop/expensive cars/travel) appear in the JSON set, so above‑average but not unequivocal premium."
  },
  "talking_head": {
    "Score": 90,
    "Confidence": 90,
    "Interpretation": "Most content is creator‑on‑camera talking‑head format: many posts scored 100 for talking_head and note face‑centered frames, direct eye contact and spoken first‑person instruction (examples: posts #1, #2, #4, #5, #11, #12, #17, #38, #41). A minority of frames are product shots or Stories without the face (e.g., #21, #24, #26, #29, #30, #39), which lowers the absolute maximum but overall presence is strong."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "The creator is consistently aligned with beauty/self‑care across the dataset. Many posts explicitly state makeup/skincare topics, tutorials and live classes (numerous items with beauty_alignment = 100 such as #1–#20, #23, #25, #28, #33, #38, #41). Product ads, tutorials and clinic/ingredient content all fit the beauty/wellness niche, showing a stable theme."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Across the provided analyses there are no detections of low‑cost retailers (Shein, Temu, AliExpress, Lidl/Aldi etc.). Many individual posts explicitly scored 100 for low_end_ads_absence (e.g., #1–#20, #23–#39), and visible brand partnerships are mid‑range or premium (Inglot, Foreo, Artistry, Nutrilite)."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow or mattress advertising is detected in the analyzed frames. Nearly every post analysis reports pillow_ads_constraint = 100 (e.g., #1–#20, #23–#41), indicating absence of Sleep & Glow or similar pillow placements."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "When advertising appears it is thematically coherent with the creator’s core beauty/wellness identity (cosmetics, skincare, supplements, makeup training). Several analyses explicitly note coherent ad focus (e.g., #2, #11, #24, #25, #26, #33, #38). Even supplement or ingredient posts (Nutrilite/Biogena, #25, #35) remain within health/beauty, so ad categories are consistent rather than opportunistic."
  },
  "sales_authenticity": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Many tutorial posts show high authenticity: first‑person demonstrations, practical tips, routine integration and invited live classes (e.g., high scores in #1, #2, #5, #11, #12, #13, #17, #38). Product‑only promotional frames (flatlays, shop stickers) lower authenticity for those items (e.g., #24, #26, #29, #30, #39). Overall the dominant pattern is authentic, usage‑based promotion (demonstrations + personal voice), hence a strong aggregate score."
  },
  "frequency_of_advertising": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Advertising or promotional content appears frequently across the dataset: many clips include CTAs for free live classes or explicit 'Werbung' product posts (examples: posts #1, #2, #5, #9, #10, #11, #12, #23, #24, #25, #26, #27, #28, #33, #38). A substantial minority are purely organic tutorials or product‑neutral frames, so advertising is common but not literally in every single analyzed item."
  },
  "structured_thinking": {
    "Score": 80,
    "Confidence": 80,
    "Interpretation": "Numerous posts exhibit step‑by‑step pedagogy, cause→effect explanations and problem→solution framing (e.g., lists of makeup mistakes and 10‑minute fixes in #2, #14; stepwise lip/eye tutorials in #1, #3, #4, #9, #40). Corporate or product flatlays naturally score lower for structure, but the creator repeatedly uses organized instructional formats, supporting a high aggregate score."
  },
  "knowledge_depth": {
    "Score": 75,
    "Confidence": 75,
    "Interpretation": "Content typically sits at professional‑mainstream / advanced‑enthusiast level. Multiple posts explicitly reference long professional experience and specific techniques (claims of 24+ years, trainer status in #2, #5, #10, #11, #12, #14, #17), and tutorials show non‑generic tips for hooded lids, lip shaping, lashes, etc. Product marketing and purely promotional frames sometimes lack technical depth, so the overall level is strong but not scientific/clinical."
  },
  "age_over_30": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Several posts explicitly state the creator's age (e.g., 'Ich bin 47 Jahre jung' in posts #2, #5, #10, #11, #12, #14, #17) and many visual analyses align with a mature adult appearance. This is clear and repeated evidence that the blogger is over 35."
  },
  "intelligence": {
    "Score": 80,
    "Confidence": 75,
    "Interpretation": "The creator communicates clearly and organizes lessons and promotions (many posts note structured pedagogy, reasoned cause/effect and teaching ability—e.g., #2, #11, #12, #14, #17). Demonstrated ability to explain techniques and run trainings supports solid communicative and analytical intelligence; lack of longform argumentative excerpts in some frames limits a higher confidence."
  },
  "personal_values": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "A consistent first‑person teaching voice and emphasis on beauty, confidence and education appear across many posts (e.g., repeated live class CTAs, statements of professional identity and preference for elegant/age‑flattering makeup in #2, #11, #14, #17). While explicit philosophical manifestos are absent, there is a clear value anchor around teaching, quality and tasteful self‑care."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Many analyses record warm, upbeat tone and inviting CTAs ('Ich freue mich auf dich'), positive facial expressions and energetic delivery (noted in #1, #2, #5, #11, #14, #17, #38). Even product promos often show positive enthusiasm. Overall energy is strong and consistently visible."
  },
  "charisma": {
    "Score": 80,
    "Confidence": 75,
    "Interpretation": "Frequent direct address, confident demonstrations, polished styling and repeated successful invitations to live trainings indicate a persuasive, engaging on‑camera presence (noted across many talking‑head posts e.g., #2, #5, #11, #17, #38). Some product flatlays and silent promos reduce the aggregate but the dominant signal is charismatic delivery."
  ,
  "expert_status": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "Strong evidence for professional expertise in makeup artistry and training. Multiple posts explicitly state professional credentials and years of experience (e.g., 'Make‑up‑Artist und Trainer', 'seit über 24 Jahren' in posts #2, #5, #10, #11, #12, #14, #17), and many frames show technical demonstrations and teaching formats. While formal credential documents are not shown, the repeated professional self‑identification plus advanced technique demonstrations warrant a high expert score."
  }
}
Nickname Analysis
{
  "reputation_score": 82,
  "confidence": 62,
  "estimated_age": null,
  "summary": "Identity and activity: The Instagram handle “beauty_by_ina_heinrich” appears to belong to makeup artist/trainer Ina (Inna) Heinrich, who runs a bilingual (German/Russian) makeup training site and positions herself as a makeup artist trainer in Germany. Her site’s About page and course pages describe over 20 years of experience and regular live makeup lessons on Wednesdays at 20:00 via Instagram. ([makeup-ina.de](https://makeup-ina.de/uber-mich/?utm_source=openai)) Brand collaborations: INGLOT lists two limited‑edition face palettes and a brush set created in collaboration with “Ina Heinrich (@beauty_by_ina_heinrich),” explicitly referencing this Instagram handle. These brand pages corroborate the influencer identity and active beauty content on Instagram. ([inglotcosmetics.com](https://inglotcosmetics.com/en/sets/1321-inglot-x-ina-happy-birthday-face-makeup-palette?utm_source=openai)) Additional commercial tie‑ins: A jewelry retailer (Mainpunkt) hosts a page titled “Ina alias BEAUTY_BY_INA_HEINRICH,” indicating curated picks/collaboration, which further links the alias to commerce. ([mainpunkt.com](https://www.mainpunkt.com/produkt-kategorie/ina/?utm_source=openai)) Negative/controversial coverage: A broad search across news, blogs, forums, and aggregator results surfaced no credible reports of scandals, lawsuits, or widely covered controversies tied to this handle or to the named makeup artist. Findings online are predominantly neutral-to-positive (brand/product pages and her own course site). ([inglotcosmetics.com](https://inglotcosmetics.com/en/sets/1321-inglot-x-ina-happy-birthday-face-makeup-palette?utm_source=openai)) Age: No reliable public source (interview, encyclopedia/biography, or reputable news profile) discloses a birthdate or age; therefore estimated_age is null.",
  "negative_findings": [],
  "sources": [
    "https://makeup-ina.de/uber-mich/",
    "https://makeup-ina.de/lifting_makeup/",
    "https://inglotcosmetics.com/en/sets/1321-inglot-x-ina-happy-birthday-face-makeup-palette",
    "https://inglotcosmetics.com/de/sets/1321-inglot-x-ina-happy-birthday-face-makeup-palette",
    "https://inglotcosmetics.com/en/sets/1344-inglot-x-ina-glamorous-start-face-makeup-palette",
    "https://inglotcosmetics.com/de/inglot-x-ina-makeup-brush-set/1289-inglot-x-ina-make-up-pinselset-in-einer-tube",
    "https://www.mainpunkt.com/produkt-kategorie/ina/"
  ],
  "risk_level": "low"
}
Photo Analysis

Avg Income Level: 70.0

Reels (20)

URL Skip Reason Analysis
https://www.instagram.com/reel/DFCe11mso4y -

Comment ER: 0.02%

Analysis

{
  "income_level": {
    "Score": 65,
    "Confidence": 60,
    "Interpretation": "Visual signals suggest an above-average / middle-to-up lifestyle but not overt luxury: well-groomed appearance, shaped manicure, tasteful jewelry (pendant + earrings), neat neutral interior visible in frames. No clear premium-brand cues (Aesop/La Mer/etc.) and no obvious low-cost signals, so moderately high score with medium confidence."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Clear talking-head format: the creator is on camera, looks into the lens, mouth movement and the transcript show direct, spoken instruction aimed at viewers (explicit first‑person teaching lines)."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Strong and explicit beauty/self-care focus: the video is a step-by-step lip makeup tutorial, the transcript repeatedly invites viewers to follow for makeup lessons, and on-screen text advertises live makeup topics (Smoky Eye, Tagesmakeup, etc.)."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visible advertising or mention of low-cost retailers (Shein, Temu, AliExpress, Lidl, etc.) in the frames or transcription."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 85,
    "Interpretation": "No pillow advertising detected. Background panels are part of room decor but there is no branded pillow ad; no Sleep & Glow or other pillow placements visible."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 85,
    "Interpretation": "Promotional content (call-to-follow, free live makeup lessons) is thematically coherent and focused on makeup/teaching — no mixed unrelated product categories visible."
  },
  "sales_authenticity": {
    "Score": 85,
    "Confidence": 75,
    "Interpretation": "Advertising / promotion appears authentic and practice-based: she demonstrates technique (lip lining with a brush), explains how and why (where to start to make lips look fuller), and invites viewers to a free live lesson. There is no scripted product-pitch text visible, but also no labeled product-use testimonials — so authenticity is high but not fully evidenced as a paid product endorsement."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 85,
    "Interpretation": "Advertising/promotion appears inside the content: multiple on-screen texts and spoken lines promote following and a Wednesday 20:00 live class (clear in transcript and frames)."
  },
  "structured_thinking": {
    "Score": 90,
    "Confidence": 80,
    "Interpretation": "The creator explains step-by-step technique (where to start lining, why certain placement changes perceived lip width), gives a practical tip (use a brush for longer-lasting, fuller look) and announces a structured live program — indicating organized, reasoned instruction."
  },
  "knowledge_depth": {
    "Score": 60,
    "Confidence": 65,
    "Interpretation": "Advice is practical, actionable and useful for viewers (advanced enthusiast / mainstream professional level) but not specialist or scientific. Tips (brush use, placement) are common professional makeup techniques rather than rare/new scientific knowledge."
  },
  "age_over_30": {
    "Score": 80,
    "Confidence": 65,
    "Interpretation": "Visual appearance (facial features, skin texture, styling, mature presentation) and content positioning suggest the creator is older than 35. Visual age estimates carry uncertainty, so confidence is moderate."
  },
  "intelligence": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Demonstrates clear, logical explanations, organizes lessons and reasons about cause/effect (placement → perceived width), and communicates a teaching plan — indicating solid communicative and analytical ability."
  },
  "personal_values": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "Some first-person framing and mission-like language ('folge mir um schminken zu lernen', 'ich freue mich auf dich') indicate a desire to teach and help, but there are no strong explicit value statements or boundary-setting visible in these frames."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 75,
    "Interpretation": "Tone in transcript is inviting and positive ('ich freue mich auf dich'), facial expressions are warm and engaged in frames, and on-screen CTAs are upbeat — evidence of clear positive energy."
  },
  "charisma": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "The creator is engaging on camera, uses direct address, demonstrates techniques and issues motivating CTAs (live classes) — she displays persuasive presence and viewer-focused delivery."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 70,
    "Interpretation": "Moderate evidence of being a makeup educator/experienced practitioner: she offers live lessons on multiple makeup topics and demonstrates techniques on camera. However, no visible formal credentials or professional environment are shown in these frames, so expert status cannot be asserted with high confidence."
  }
}

Comments (15)

Text: Sehr informativ

Analysis: { "fakeness_score": 30, "fakeness_confidence": 40, "overall_score": 40, "overall_confidence": 40, "comment_types": [ { "type": "generic praise (short positive comment)", "count": 1, "purpose": "positive feedback / social proof; signals appreciation and engagement but provides no substantive content — could be genuine praise or low-effort/bot engagement to boost visible metrics" } ], "interpretation": "Only one comment is available: a short German-language praise (“Sehr informativ” — “Very informative”). This is a neutral-to-positive, low-effort comment that increases visible engagement but gives no specific endorsement or detail about the product/service. With a single brief comment it is not possible to robustly determine authenticity: the comment could be organic (a real follower reacting to informational content) or a generic automated/paid comment intended to inflate perceived engagement. Given limited data, there is mild suspicion of fakeness because short generic compliments are commonly used in bots/engagement pods, but there is insufficient evidence to confidently label it fake. For an advertising decision, these comments provide minimal persuasive value. Recommend collecting more data before purchase: total comments distribution, commenter profiles (follower counts, account age, activity), comment timestamps and repetition patterns, content depth (questions, specific mentions), like-to-comment ratio, and replies from the influencer. If many comments are similarly short/generic or commenters are low-quality accounts, reduce confidence in ROI; if comments are diverse, substantive, and from credible accounts, increase confidence in buying ads or partnerships." }

Text: ❤️

Analysis: { "fakeness_score": 45, "fakeness_confidence": 35, "overall_score": 30, "overall_confidence": 30, "comment_types": [ { "type": "emoji_like", "count": 1, "purpose": "Low-effort positive engagement (expresses liking/support); does not convey interest in product or provide qualitative feedback." } ], "interpretation": "The only comment is a single heart emoji. This is a very low-information interaction: it signals a positive reaction but gives no context about the commenter (intent, purchase interest, authenticity). Single-emoji comments are common from both genuine followers and bot/comment-farm activity, so there is moderate risk of fakeness but low confidence given the minimal sample. For advertising-feasibility decisions this comment is weak evidence — it does not demonstrate purchasing intent, audience relevance, or conversational engagement. Recommended next steps before buying ads: inspect the commenter account(s) (age, follower ratio, posting history), review a larger sample of recent comments across multiple posts for varied, substantive comments, check like-to-comment ratios and timing patterns (sudden bursts), and run follower authenticity tools. With only this comment, I would not consider the post's comments a reliable indicator of a real, engaged audience." }

Text: Ich liebe deine Tipps😍😍😍

Analysis: { "fakeness_score": 45, "fakeness_confidence": 30, "overall_score": 55, "overall_confidence": 25, "comment_types": [ { "type": "Generic positive compliment", "count": 1, "purpose": "Affirmation/social proof — short praise that increases visible engagement; could be genuine follower appreciation or low-effort automated/bot comment" } ], "interpretation": "The single comment 'Ich liebe deine Tipps😍😍😍' is a short, generic positive compliment with emoji. Positive signals: it uses the local language (German) and expresses clear appreciation of the creator's content. Concerning signals: it's short, non-specific to post content and contains repeated emoji — typical features of low-effort comments or engagement-bot output. With only one comment provided, assessment is highly uncertain. The moderate fakeness score (45) reflects that the comment could be either genuine follower praise or a generic/bot-style comment; confidence is low (30). For advertising feasibility the overall score (55) is cautiously positive because the comment contributes to visible engagement, but the lack of detailed, content-specific comments and the single-sample size limit evidence of an engaged, authentic audience. Recommend reviewing a larger sample of recent comments for specificity, variety, timing, and commenter profile checks (follower-to-poster interaction history, account age, follower quality) before deciding on ad spend." }

Text: Was ist das von einer Lippenstift? Der ist ja wunderschön und ich mag solche Farbe. Vielen Dank Voraus.

Analysis: { "fakeness_score": 20, "fakeness_confidence": 60, "overall_score": 65, "overall_confidence": 50, "comment_types": [ { "type": "Product inquiry + Praise", "count": 1, "purpose": "Ask what product/brand the lipstick is, express positive sentiment about color, and prompt a response from the influencer (engagement / potential purchase interest)." } ], "interpretation": "This single comment is a direct product inquiry combined with praise: the commenter asks what lipstick it is, compliments the color, and thanks in advance. The content is specific and action-oriented (potential purchase intent), which is valuable for advertisers. The German contains non-native grammar ("Was ist das von einer Lippenstift?"), which could indicate either a non-native human user or an imperfect automated/translated message; however the specificity and request for product info make it more likely genuine than a generic bot praise. Confidence is limited by sample size—one comment gives a weak signal about overall audience quality. Recommendation: before buying ad space, review more comments across multiple posts, inspect the commenter profile(s) for authenticity (account age, posts, followers, behavior), check for repeated/similar comments across posts, and compare comment-to-like ratios. Current signal: positive but insufficient alone to guarantee high-quality, purchase-ready audience." }

Text: Schöne Farbe 😍

Analysis: { "fakeness_score": 25, "fakeness_confidence": 55, "overall_score": 45, "overall_confidence": 45, "comment_types": [ { "type": "Generic positive compliment", "count": 1, "purpose": "Express aesthetic praise (compliment about color/appearance); signals positive engagement but contains little substance—commonly posted by real followers and also frequently produced by bots or engagement pods." } ], "interpretation": "Single short comment 'Schöne Farbe 😍' is a simple positive reaction. Its brevity, lack of specificity (no reference to product, no question, no purchase intent) makes it low-information: consistent with genuine follower appreciation but also matches patterns used by automated accounts or engagement pods. Given only one comment, authenticity assessment is uncertain—there is insufficient evidence to conclude high or low authenticity. For advertising feasibility this single comment is weak evidence of meaningful audience interest. Recommended next steps: analyze a larger sample of comments across multiple posts, inspect commenter profiles for originality and follower counts, check timing patterns (burst commenting), comment-to-like ratios, and presence of specific product-related conversations or questions. Based on the current single-comment sample, treat engagement as tentative and run deeper due diligence before purchase." }

Text: Inna vielen Dank für deine tolle Tips ❤️

Analysis: { "fakeness_score": 15, "fakeness_confidence": 45, "overall_score": 40, "overall_confidence": 35, "comment_types": [ { "type": "positive/thank-you", "count": 1, "purpose": "expresses gratitude and praise for content; signals audience appreciation and basic engagement" } ], "interpretation": "The single comment ('Inna vielen Dank für deine tolle Tips ❤️') is a straightforward, language-native thank-you with an emoji and minimal generic phrasing. That pattern is most consistent with a genuine follower expressing appreciation rather than a clearly fake/bot comment. However, the sample size is one comment, so the assessment has low confidence: a single positive comment does not demonstrate broad, authentic engagement or audience diversity. To make an informed advertising-feasibility decision, examine more comments (quantity, timing, variation), commenter account details (age, followers, activity), likes on the post, and whether similar comments repeat across posts (a sign of bots/generic engagement). Based on this single comment, the fakeness risk appears low but the overall suitability for advertising remains only moderate-to-low because of insufficient data." }

Text: Deine manicure ist so schön. Erzähl uns mal bitte auch etwas über deine Handpflege. Du hast wunderschöne Hände.

Analysis: { "fakeness_score": 15, "fakeness_confidence": 60, "overall_score": 60, "overall_confidence": 50, "comment_types": [ { "type": "Compliment + Content request", "count": 1, "purpose": "Praise the influencer's manicure/hands and request advice or a post about hand care — signals positive sentiment and intent to engage or receive more content." } ], "interpretation": "The single comment reads as a specific, topical compliment: it references the manicure and explicitly asks for hand-care details. That specificity lowers the likelihood it is a generic bot/comment-farm message; it appears to be authentic engagement from a follower interested in related content. However, this is only one data point — you cannot reliably judge overall audience quality or bot/paid comment prevalence from a single comment. For ad-buy decisions, the comment is a positive signal (relevant interest and potential for conversion in beauty/self-care categories) but insufficient alone. Recommended next steps: review a larger sample of recent comments for diversity (unique phrasing, languages, emoji use), timing patterns (bursts immediately after posting), commenter profiles (account age, follower/following ratio, activity), overall engagement rate vs. follower count, and presence of repeated templated comments. If those checks show similarly specific and varied engagement, this would support higher confidence in purchasing advertising with the influencer." }

Text: Was für einen Lidschatten nimmst du? Tolle Farbe😍

Analysis: { "fakeness_score": 5, "fakeness_confidence": 80, "overall_score": 65, "overall_confidence": 60, "comment_types": [ { "type": "Product inquiry", "count": 1, "purpose": "Asking which product (eyesahdow) was used — intent to learn product details, possible purchase interest" }, { "type": "Compliment / positive sentiment", "count": 1, "purpose": "Praise the color/appearance to express approval and engage the creator" } ], "interpretation": "The single comment is a genuine-looking, specific question combined with a compliment (\"Was für einen Lidschatten nimmst du? Tolle Farbe😍\"). This indicates real user interest in the makeup product and willingness to engage — a positive signal for advertisers in cosmetics: the audience may ask about or seek to buy recommended items. Fakeness is assessed low because the language is natural, specific, and shows intent rather than generic praise or emoji-only content. However, this assessment is limited by the sample size (only one comment). For a reliable influencer advertising decision, analyze a larger set of comments, commenter account quality (real profiles, follower counts, activity), comment timing patterns, like-to-comment ratios, and occurrence of repeated generic comments. Based on this single comment, the post shows promising organic interest (overall score 65) but keep confidence moderate due to insufficient data." }

Text: Sind dann hier deine Lippen übergeschminkt ?

Analysis: { "fakeness_score": 10, "fakeness_confidence": 70, "overall_score": 45, "overall_confidence": 40, "comment_types": [ { "type": "genuine question / engaged feedback", "count": 1, "purpose": "Follower asks whether the influencer has overlined/over-applied lipstick — a product/appearance inquiry that signals curiosity or mild critique and indicates real engagement rather than promotion or spam." } ], "interpretation": "The single comment is a natural-language, context-specific question in German ('Sind dann hier deine Lippen übergeschminkt ?'), which looks authentic: it's neither generic praise nor clearly promotional, contains no bot-like patterns (repeated emojis, links, tags), and points to specific visual detail in the post. That pattern suggests a real follower asking about makeup technique or product authenticity. However, this is only one comment; conclusions about the overall comment authenticity and community quality are low-confidence. For advertising-feasibility decisions you need more data (total number of comments, like-to-follower ratio, comment variety, timestamps, reply behavior, repeated phrases across posts, follower growth and audience demographics). If most comments look like this—specific, conversational—signal for genuine engagement is strong. If instead most comments are generic ('Nice', many emojis) or duplicated, the account would be higher-risk for fake engagement." }

Text: ❤️

Analysis: { "fakeness_score": 60, "fakeness_confidence": 35, "overall_score": 30, "overall_confidence": 40, "comment_types": [ { "type": "Emoji-only (heart)", "count": 1, "purpose": "Expresses positive sentiment/acknowledgement. Low-information engagement that can serve to boost visible engagement; may come from a genuine follower, a casual viewer, or an automated/low-effort account." } ], "interpretation": "The single comment is a lone heart emoji, which signals positive reaction but provides no substantive feedback or audience detail. Emoji-only comments are common from real followers but are also frequently produced by low-effort accounts or engagement farms; with only this one data point authenticity is ambiguous. For influencer ad-buy decisions this comment alone is insufficient evidence of an engaged, authentic audience. Recommend obtaining a larger sample of comments, commenter profiles (age, follower counts, activity), comment timing patterns, and engagement rates (likes per post, comment-to-follower ratio) before trusting audience quality. Based on this single emoji comment, treat engagement as weak and noisy—not a reliable indicator of ad effectiveness." }

Text: Ich hab nicht Mal genug Lippe um sie voller zu schminken 😂 aber bei dir schaut alles super aus 😍

Analysis: { "fakeness_score": 15, "fakeness_confidence": 70, "overall_score": 60, "overall_confidence": 45, "comment_types": [ { "type": "Genuine compliment / relatable self-deprecation", "count": 1, "purpose": "Praise the influencer's appearance, build rapport through a self-referential, humorous remark and emotional alignment (emojis reinforce positive sentiment)." } ], "interpretation": "The single comment \"Ich hab nicht Mal genug Lippe um sie voller zu schminken 😂 aber bei dir schaut alles super aus 😍\" reads as organic: it contains a personal, self-comparative line, natural grammar, and context-specific emojis, rather than generic bot phrasing or promotional language. That indicates real follower engagement and positive sentiment toward the influencer. However, this is only one comment — insufficient to draw strong conclusions about overall comment authenticity or audience quality. For advertising-feasibility decisions, this comment is a small positive signal, but you should examine broader metrics (comment volume and diversity, commenter profiles, repetition of similar phrases, comment timing patterns, like-to-follower ratio, and audience demographics) before buying advertising. Recommendations: sample 50–200 recent comments, check unique commenter ratio and profile quality, and look for repeated templates/phrases or sudden spikes in engagement to better estimate fake activity." }

Text: Ich finde das sieht so komisch aus, aus der Nähe, wenn man etwas weiter außen "malt". Oder mache ich etwas falsch?

Analysis: { "fakeness_score": 10, "fakeness_confidence": 65, "overall_score": 40, "overall_confidence": 50, "comment_types": [ { "type": "constructive critique / question", "count": 1, "purpose": "Give feedback about technique and ask for clarification/help; indicates genuine interest and engagement from a follower rather than promotion or bot activity." } ], "interpretation": "The single comment is written naturally in German, is specific to the content (mentions painting technique and close-up appearance), and reads like genuine engagement rather than a generic or promotional message. That makes it unlikely to be fake (hence a low fakeness score). However, because this is only one comment, the sample is too small to draw firm conclusions about the overall audience authenticity or engagement quality. For advertising feasibility: this type of comment is positive (shows engaged, content-aware followers), but the low comment volume limits commercial confidence. Recommended next steps before purchasing ads: review a larger sample of recent comments, check commenter profiles for real accounts/recurring commenters, compute comment-to-like ratio and overall engagement rate, and look for reply rate from the influencer. If many comments are similar in specificity and tone, the account is more attractive for ads; if most comments are short/generic or from suspicious accounts, treat with caution." }

Text: Volle Lippen

Analysis: { "fakeness_score": 40, "fakeness_confidence": 55, "overall_score": 40, "overall_confidence": 30, "comment_types": [ { "type": "compliment", "count": 1, "purpose": "Brief praise/admiration of appearance (short positive remark). Could be genuine engagement from a follower or a generic low-effort/bot comment." } ], "interpretation": "The only comment provided is 'Volle Lippen' (German for 'Full lips'), a short, context-dependent compliment. With a single, single-word comment the signal is very weak. This phrase is natural language and could be a genuine follower compliment, but it is also the type of generic short comment often produced by bots or engagement farms on beauty-related posts. I estimate overall fakeness at 40/100 (leaning slightly toward potentially genuine but with notable risk of automation or low-effort engagement) with moderate confidence (55/100). For influencer advertising feasibility this single comment offers insufficient evidence of a responsive, authentic audience — overall suitability rated 40/100 with low confidence (30/100). Recommended next steps before purchase: analyze the full comment set, commenter profiles (age, follower counts, activity), repetition of identical short comments, timing patterns, like-to-comment ratio, saved/forwarded metrics, and follower authenticity signals to reach a reliable decision." }

Text: Danke für den Tip. Niemals sind schmale Lippen schön . Werde deinen perfekten Tipps immer folgen.

Analysis: { "fakeness_score": 30, "fakeness_confidence": 60, "overall_score": 45, "overall_confidence": 40, "comment_types": [ { "type": "Praise / Compliment", "count": 1, "purpose": "Endorsement/support of influencer's advice; expresses agreement and intent to follow tips." } ], "interpretation": "The single comment (German: \"Danke für den Tip. Niemals sind schmale Lippen schön . Werde deinen perfekten Tipps immer folgen.\") is a short, positive endorsement. It expresses agreement with the influencer's opinion and a promise to follow their advice. Signals that reduce likelihood of being fake: uses specific topical content (narrow lips), not a generic product plug, contains typos/grammatical quirks ('Tip' vs 'Tipp', odd sentence structure) which often indicate a real human rather than a polished bot. Signals that increase suspicion: overenthusiastic phrasing ('werde ... immer folgen') and generic praise without detail or personal anecdote; lack of emojis or profile context; only one comment provided so sample size is minimal. Overall, this single comment appears more likely genuine than fraudulent but the assessment is uncertain due to limited data. For advertising decisions, rely on a broader sample: check many comments for diversity, timestamps (organic spread vs burst), commenter profiles (real accounts, followers, past engagement), like-to-comment ratios, and comment originality. Based on this one comment, I give a cautious mid-level suitability score (45/100) with moderate-low confidence; further comment/profile analysis is required before committing to an ad purchase." }

Text: Ein Business MakeUp für Fotoshooting würde mich interessieren. 😍

Analysis: { "fakeness_score": 10, "fakeness_confidence": 80, "overall_score": 60, "overall_confidence": 50, "comment_types": [ { "type": "Content request / genuine interest", "count": 1, "purpose": "Asks for a 'business makeup for photoshoot' tutorial/service — expresses interest in specific content or service and signals potential demand for beauty-related products." } ], "interpretation": "Only one comment was provided. Its wording is specific (asks for a 'Business MakeUp for photoshoot') and uses an emoji, which suggests a real user expressing interest rather than a generic bot reply. Fakeness likelihood is low. For advertising decisions this is a mildly positive signal: the audience (or at least this commenter) is interested in beauty/makeup content relevant to photoshoots, so beauty, cosmetics, or makeup-service advertisers could find alignment. However, the sample is too small to draw firm conclusions about overall audience quality or engagement patterns. Recommended next steps before purchase: review total comment volume and diversity, engagement rate (likes/comments relative to followers), comment timestamps (to detect bursts), repeat/generic comment patterns across posts, commenter account authenticity, and audience demographics. Based on the single comment alone I rate the post moderately suitable (60/100) but with only medium confidence because more data is needed." }

https://www.instagram.com/reel/DAIH_NKNzYY -

Comment ER: 0.50%

Analysis

{
  "income_level": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Home/studio background is neutral, tidy and modern; presenter wears delicate layered gold-tone necklaces and uses mid-range looking cosmetic sticks. No clear luxury brand markers but also no low-end signals. Visual cues suggest a comfortable, above-average lifestyle rather than low-income."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Clear talking-head format: presenter (Ina) is centered, looking into camera and speaking directly (transcript confirms first‑person speech). Mouth movement, gestures and step-by-step demo visible in frames."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly makeup-focused: multiple close-up demos, product application, and on-screen text 'MAKE-UP FALSCH & RICHTIG' and 'Make-up-Artist und Trainer' — strong, consistent beauty/self-care identity."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visual evidence of advertising for low-cost retailers (AliExpress/Shein/Temu/Aldi/Lidl etc.) in provided frames or readable captions."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising detected in frames; no pillow brands shown (Sleep & Glow not present either)."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Promotional elements (follow me, live free workshop) and product demos are all within the beauty/makeup niche — thematically coherent advertising without unrelated categories."
  },
  "sales_authenticity": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "Authentic, instructional style: she identifies common mistakes that age women, explains a 10‑minute solution, and demonstrates product use on camera. First‑person trainer framing increases trust; readable captions and transcript support authenticity."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising/promotion appears inside the content (calls-to-follow, announcement of a free live workshop)."
  },
  "structured_thinking": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "Clear problem → solution structure: lists specific mistakes (too-long lashes, wrong brows/lipstick, poor coverage), promises a 10-minute corrective make-up and demonstrates techniques — shows reasoning and actionable steps."
  },
  "knowledge_depth": {
    "Score": 75,
    "Confidence": 75,
    "Interpretation": "Content demonstrates practical professional knowledge (technique, product use, visual principles). As presented, it aligns with professional-mainstream / advanced-enthusiast level rather than narrow scientific innovation."
  },
  "age_over_30": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Transcription explicitly states her age (47/48) and visual appearance in frames is consistent with over‑35."
  },
  "intelligence": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Communicates clearly and concisely, structures arguments (why certain choices age you, what to change), and demonstrates teaching ability consistent with high communicative intelligence."
  },
  "personal_values": {
    "Score": 80,
    "Confidence": 75,
    "Interpretation": "Expresses clear principles about tasteful, lifting, natural/elegant makeup and positions herself as a trainer for mature women (first‑person statements and repeated value-driven messaging)."
  },
  "enthusiasm": {
    "Score": 80,
    "Confidence": 80,
    "Interpretation": "Tone and transcript include warm invitations ('Ich freue mich sehr auf dich'), smiling expressions and engaged gestures — upbeat and positive energy visible in frames and speech."
  },
  "charisma": {
    "Score": 80,
    "Confidence": 75,
    "Interpretation": "Presenter is engaging, uses direct address and demos, invites followers to join live sessions — delivery and presence are persuasive and likely to inspire viewers in the niche."
  },
  "expert_status": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "On-screen text and transcript explicitly identify her as 'Make-up-Artist und Trainer' and the content shows professional technique demonstrations — strong evidence of expert status in makeup artistry."
  }
}

Comments (15)

Text: Einfach nur WOW, sieht toll aus😍

Analysis: { "fakeness_score": 15, "fakeness_confidence": 65, "overall_score": 45, "overall_confidence": 50, "comment_types": [ { "type": "compliment / praise", "count": 1, "purpose": "positive feedback and basic engagement (signal approval, boosts perceived popularity)" } ], "interpretation": "Имеется только один короткий комментарий — «Einfach nur WOW, sieht toll aus😍». Это типичный позитивный, эмоциональный и общепринятый лайк-комментарий (комплимент + эмодзи). По форме и содержанию он выглядит естественно: без маркетинговых ключевых слов, без ссылок и без очевидных шаблонов, что снижает вероятность того, что это явно фейковый/ботовый комментарий. Однако одиночный комментарий не даёт достаточного объёма данных для надёжной оценки аудитории или вовлечённости. Возможные трактовки: 1) действительно живой, органический отклик от подписчика; 2) стандартный «плейсхолдер»-комментарий, который может появляться и в органическом, и в купленном наборе комментариев. Для принятия решения об рекламной покупке требуются дополнительные данные: общее количество комментариев и лайков, повторяемость подобных комментариев, распределение активности по времени, профили комментаторов (реальные аккаунты или подозрительные), и история взаимодействия с инфлюенсером. На основании этого одного комментария рекомендация — считать сигнал позитивным, но крайне ограниченным: нельзя полагаться на него как на доказательство эффективной, подлинной вовлечённости аудитории." }

Text: Wow 🤩 wo sind die Produkte erhältlich? Bitte 🙏

Analysis: { "fakeness_score": 10, "fakeness_confidence": 85, "overall_score": 65, "overall_confidence": 50, "comment_types": [ { "type": "Positive reaction / Praise", "count": 1, "purpose": "Express admiration/approval (emoji + 'Wow') to show interest and provide social proof." }, { "type": "Product inquiry / Purchase intent", "count": 1, "purpose": "Asks where the products are available — direct purchase interest and a potential lead for conversions." } ], "interpretation": "This single comment reads as genuine: natural language in German, contextual emoji use, and a direct question about product availability that indicates real purchase interest. It does not show typical bot/fake patterns (generic one-word praise, copy-paste text, unrelated links, or obvious spam). However, this is only one data point — while encouraging for conversion potential, it is insufficient alone to conclude the overall authenticity of the influencer's audience. Recommended next steps: analyze a larger sample of comments across multiple recent posts, check commenter profiles for real accounts and follower ratios, calculate engagement rate, and look for repeated/generic comments that indicate inorganic engagement before making an advertising purchase decision." }

Text: 👏👏👏👏😍❤️ sehr schön

Analysis: { "fakeness_score": 30, "fakeness_confidence": 40, "overall_score": 40, "overall_confidence": 30, "comment_types": [ { "type": "Short generic compliment / emoji praise", "count": 1, "purpose": "Express positive sentiment / superficial engagement — either a genuine quick praise from a follower or a low-effort automated/generic comment intended to boost visible engagement." } ], "interpretation": "Only a single comment is available: a short string of applause and heart emojis plus 'sehr schön' (German: 'very beautiful'). This is non-specific positive feedback that signals sentiment but provides no meaningful information about purchase intent, audience relevance, or depth of engagement. Such comments are common from genuine followers but are equally easy for bots or engagement farms to generate, so there is moderate uncertainty about authenticity. Given the extremely limited sample, do not rely on this alone to judge influencer advertising value — review comment volume, diversity, timing, follower profiles, like-to-comment ratios, and repeated patterns before making a buying decision." }

Text: Hallo, könntest du bitte sagen welche Lidschatten Palette du für dieses Make-up benutzt hast sind alles schöne warme Korallentöne. Ich würde gerne die Palette wissen. 🙏🏻 vielen Dank.

Analysis: { "fakeness_score": 5, "fakeness_confidence": 90, "overall_score": 70, "overall_confidence": 70, "comment_types": [ { "type": "Product inquiry / genuine follower question", "count": 1, "purpose": "Asking which eyeshadow palette was used; expresses interest in the product and possible purchase intent." } ], "interpretation": "The single comment is a direct, specific question in German about the eyeshadow palette used for the look and reads like genuine follower engagement (personal question, polite tone, emoji). There are no obvious markers of bot/spam behavior (generic praise, emoji floods, repeated short phrases, or promotional links). As a signal for advertising feasibility this is positive — it indicates real product interest — but it is only one data point. To form a reliable conclusion about the influencer's audience quality and ad value, review a larger sample of comments (volume, diversity, timing), like-to-follower ratio, recurring commenters, language distribution, and historical response rate to product questions. Based on this single comment, the comment section appears authentic and potentially valuable for product-driven campaigns, but further analysis is recommended before purchase decisions." }

Text: Dezent ist anders

Analysis: { "fakeness_score": 10, "fakeness_confidence": 60, "overall_score": 45, "overall_confidence": 40, "comment_types": [ { "type": "critical/negative", "count": 1, "purpose": "express dissatisfaction or critique the post (calls out that the post is not 'subtle') — likely genuine user opinion rather than promotional or bot-like content" } ], "interpretation": "The single comment, 'Dezent ist anders' (German for 'This isn't subtle'), is a short, negative/critical remark. Its phrasing is organic, context-specific and lacks common bot/spam markers (no emojis, links, repeated phrases, or generic praise), so it appears genuine. However, with only one comment available the sample is far too small to draw firm conclusions about overall comment authenticity, sentiment distribution, or engagement quality. For advertising-feasibility decisions, this isolated negative comment slightly lowers the immediate impression of audience enthusiasm but is insufficient evidence of fake engagement. Recommended next steps: review a larger set of comments, commenter profiles (activity, follower/following ratios), comment timestamps, like-to-comment ratio, and recurring comment patterns to form a reliable assessment." }

Text: Hallo. Welche Produkte verwendest Du.

Analysis: { "fakeness_score": 10, "fakeness_confidence": 60, "overall_score": 60, "overall_confidence": 40, "comment_types": [ { "type": "product_inquiry", "count": 1, "purpose": "Asking which products were used in the post — indicates genuine interest and potential purchase intent from a follower." } ], "interpretation": "Only one comment was provided: 'Hallo. Welche Produkte verwendest Du.' This is a direct product inquiry in German and reads like a genuine follower question rather than a generic bot/spam message. That suggests at least some real engagement and potential purchase intent, which is positive for advertising. However, the sample size is too small to draw firm conclusions about overall comment authenticity or community quality. Recommend collecting more comments (volume, diversity, timing), checking likes-to-comments ratio, follower quality (age, activity), and looking for repeat/generic phrases or suspicious account patterns before making a purchase decision." }

Text: Die Augenbrauen sind aber auch zu hoch gesetzt....

Analysis: { "fakeness_score": 10, "fakeness_confidence": 70, "overall_score": 60, "overall_confidence": 40, "comment_types": [ { "type": "critical/negative", "count": 1, "purpose": "express personal dissatisfaction about the influencer's appearance (eyebrows); likely unsolicited viewer feedback meant to criticize or warn others rather than to promote." } ], "interpretation": "Only a single comment was provided: a German-language critical remark about the influencer's eyebrows being set too high. Specific, negative, and language-specific content like this is unlikely to be a scripted or promotional (fake) comment — negative specificity usually indicates a genuine reaction, which is why the fakeness score is low. However, a single comment is an extremely small sample and cannot establish overall audience quality or sentiment. For advertising feasibility: authenticity (presence of candid criticism) is a positive indicator for organic engagement and trustworthiness of the audience, but visible negative comments about appearance could pose brand-fit risks for beauty, fashion, or image-focused campaigns. Recommendation: request a larger sample of recent comments (diversity of sentiment, repeated themes, engagement rates, timing, presence of generic praise or spam) and examine overall follower quality before making an ad purchase decision. If many comments are similar in negativity, treat as a potential reputation risk; if negative comments are rare and outweighed by positive, proceed but consider campaign messaging that avoids triggering the criticized aspect." }

Text: Womit sind die Poren denn nun abgedeckt?

Analysis: { "fakeness_score": 10, "fakeness_confidence": 75, "overall_score": 60, "overall_confidence": 60, "comment_types": [ { "type": "Question / Product inquiry", "count": 1, "purpose": "Seeks information about product effect (how pores are covered); indicates interest and prompts influencer/product owner to respond." } ], "interpretation": "The single comment is a direct, content-specific question in German: \"Womit sind die Poren denn nun abgedeckt?\" (What are the pores covered with?). It reads as a genuine follower asking for product details rather than a generic compliment, emoji spam, or promotional bot message. That lowers the likelihood of fakery (fakeness score low at 10). However, with only one comment provided, the sample size is too small to draw robust conclusions about the overall authenticity of the account's audience or engagement quality. For advertising purchase decisions this comment is a positive signal (real interest / potential conversion), but you should request a larger comments sample, look at comment timestamps, account follower quality, like-to-comment ratios, and patterns (repeated phrases, foreign-language mismatches, usernames) before finalizing a buy. Recommended next steps: collect 100+ recent comments, check top commenters for repeat patterns, and review follower accounts for real profiles to raise confidence." }

Text: Was sind das für Produkte ?

Analysis: { "fakeness_score": 10, "fakeness_confidence": 60, "overall_score": 45, "overall_confidence": 50, "comment_types": [ { "type": "Question / Inquiry", "count": 1, "purpose": "Information seeking — user asks what products are shown, indicating curiosity or interest in the post content." } ], "interpretation": "The single comment ('Was sind das für Produkte ?' — 'What kind of products are these?') is a neutral, language-specific (German) inquiry that reads as genuine user engagement rather than scripted or promotional content. It contains no typical bot indicators (repetitive praise, emojis-only, referral links) and directly relates to the post content, which supports authenticity. However, this is only one comment; low comment volume limits confidence in overall audience quality and engagement patterns. For advertising feasibility: a genuine question is a positive signal (audience curiosity), but the sample is too small to judge sustained interest, audience demographics, or conversion potential. Recommended next steps before purchase: provide more comments from the post, metrics (likes, reach, follower count and growth, comment-to-follower ratio), comment timestamps, and examples of recurring commenters to assess engagement depth and authenticity more reliably." }

Text: ❤️❤️❤️

Analysis: { "fakeness_score": 40, "fakeness_confidence": 30, "overall_score": 45, "overall_confidence": 35, "comment_types": [ { "type": "emoji-only (heart)", "count": 1, "purpose": "Expresses positive sentiment/liking; low-effort engagement that signals approval but provides no topical or purchase-intent information. Such comments can be genuine fans, casual followers, or automated/mass-engagement accounts." } ], "interpretation": "The single comment (three heart emojis) conveys positive sentiment but has very low informational value for advertiser decision-making. Emoji-only comments are common and ambiguous: they may be authentic quick reactions from real followers or part of low-effort/inorganic engagement (bots or mass-likers). Given the tiny sample size, assessment confidence is low. As a result, this comment alone is not a reliable indicator of an engaged, purchase-ready audience. For an advertising feasibility decision, examine a larger sample of comments and engagement metrics (comment variety and depth, commenter account quality, repetition patterns, followers-to-engagement ratio, timing and velocity of comments) before concluding. Based on this single comment, treat the signal as weakly positive but insufficient — recommend further analysis." }

Text: Richtig schön

Analysis: { "fakeness_score": 35, "fakeness_confidence": 25, "overall_score": 40, "overall_confidence": 30, "comment_types": [ { "type": "short positive compliment", "count": 1, "purpose": "express approval/praise of the post (engagement signal)" } ], "interpretation": "Only a single short comment was provided: \"Richtig schön\" (German for \"really/very beautiful\"). This is a generic positive reaction that could be genuine follower engagement but is also the kind of minimal text often produced by bots or low-effort commenters. With no additional metadata (author identity, account age, follower count, timestamp, likes on the comment, or other comments to compare), confidence in any judgment is low. For advertising feasibility this single brief positive comment is insufficient evidence of high-quality, authentic engagement. Recommend reviewing the full comment set, commenter profiles, comment timestamps, like-to-comment ratio, and patterns of similar generic comments across other posts before making a buying decision." }

Text: 🔥🔥🔥

Analysis: { "fakeness_score": 40, "fakeness_confidence": 35, "overall_score": 40, "overall_confidence": 30, "comment_types": [ { "type": "emoji-only (fire emojis)", "count": 1, "purpose": "express praise/hype and positive reaction; low-effort engagement that can serve to boost visible activity" } ], "interpretation": "Only a single comment is provided: three fire emojis (🔥🔥🔥). Emoji-only comments are common and ambiguous: they can be genuine quick reactions from real followers or low-effort/inorganic engagement (bots, engagement pods, or purchased comments). With only one short comment there is insufficient evidence to reliably judge authenticity. The moderate fakeness score reflects that emoji-only, contextless comments have a non-negligible chance of being inorganic but are also often legitimate. For advertising feasibility this item alone is not persuasive — you need more data (volume and variety of comments, commenter account quality, timing patterns, likes on comments, overall engagement rate vs follower count). Recommended next checks before buying ads: sample a larger set of recent comments, inspect commenter profiles for real activity and followers, check comment timestamps for bursts, and compare post-level engagement metrics to account follower numbers." }

Text: Auch wenn sie botox hätte? Na und? Es geht hier um schminktechnik!

Analysis: { "fakeness_score": 5, "fakeness_confidence": 80, "overall_score": 60, "overall_confidence": 50, "comment_types": [ { "type": "Defensive / Supportive", "count": 1, "purpose": "Defend the subject against implied criticism (about Botox), redirect the conversation to the main topic (makeup technique), express acceptance/minimize negativity." } ], "interpretation": "The single comment appears organic and spontaneously defensive: the commenter dismisses a potential criticism about Botox and refocuses on the content (makeup technique). This indicates at least one engaged follower willing to defend the influencer and keep discussion on-topic. However, with only one comment provided, the sample is too small to draw strong conclusions about overall audience authenticity, sentiment distribution, or engagement quality. For advertising feasibility this single supportive remark is a mildly positive signal (engaged, topic-relevant audience), but you should analyze a larger set of comments, like/comment ratios, timing patterns, diversity of commenters, and follower authenticity before making a purchase decision." }

Text: Was für eine Verwandlung - wow! 🤩 Natürlich spielen auch die Frisur und die Kleidung mit rein, aber am Ende siehst du deutlich wacher, frischer und jugendlicher aus.

Analysis: { "fakeness_score": 20, "fakeness_confidence": 60, "overall_score": 55, "overall_confidence": 45, "comment_types": [ { "type": "Compliment / Positive feedback", "count": 1, "purpose": "Praise and social validation — highlights perceived transformation and compliments the subject's refreshed, youthful look; also notes contributing factors (hairstyle, clothing) which adds observational detail and reduces the appearance of a boilerplate/generic comment." } ], "interpretation": "The single comment is a positive, specific reaction that functions as social proof: it praises the transformation and adds observational detail (hairstyle, clothing) rather than a one-word generic compliment. That specificity slightly reduces the likelihood it's purely automated or copy-paste. For advertising feasibility this is a small positive signal — followers reacting with recognition of a visible change is relevant for beauty/fashion/lifestyle campaigns. However, one comment is insufficient to judge overall comment authenticity or audience quality. Before making a purchase decision, request more data: full comment sample, timestamps, commenter profiles (real accounts vs. newly created), like-to-follower and comment-to-follower ratios, repetition of phrasing across posts, and overall engagement trends. Based on available evidence: likely genuine but limited sample size means moderate uncertainty." }

Text: Sieht toll aus 😍😍👏

Analysis: { "fakeness_score": 45, "fakeness_confidence": 30, "overall_score": 45, "overall_confidence": 25, "comment_types": [ { "type": "Generic positive praise / emoji-only", "count": 1, "purpose": "Express approval and encouragement; increase visible engagement and social proof without adding substantive feedback or context." } ], "interpretation": "The single comment \"Sieht toll aus 😍😍👏\" is a short, generic positive reaction using emojis. Such comments serve to boost apparent engagement and convey approval, but they contain no substantive information about audience interest, purchase intent, or product-specific feedback. Emoji-heavy, one-line praise can be genuine (a real follower reacting quickly) or low-effort/inorganic (bot farms, engagement pods, or purchased comments); with only one example it's not possible to reliably distinguish. Given this limited sample, the fakeness risk is moderate (estimated 45/100) but the confidence in that estimate is low (30/100). For ad-purchase decisions the evidence is insufficient: a single generic comment is weak signal. I recommend a deeper audit before buying ads or influencer slots — examine comment diversity (meaningful questions, tagged friends), commenter profiles (real accounts, follower counts, history), like-to-comment ratio, comment timestamps, saved/shares metrics, and trends across multiple posts. If most comments are similar generic emoji praise, that suggests low-quality engagement and reduces ad value; if many are detailed and from real accounts, the influencer is more likely to provide worthwhile reach." }

https://www.instagram.com/reel/C3F0SgbtiTK -

Comment ER: 0.10%

Analysis

{
  "income_level": {
    "Score": 65,
    "Confidence": 55,
    "Interpretation": "Visual cues suggest a comfortable, above-average lifestyle but not overt luxury: neat, well‑styled appearance, manicured nails, tasteful silver hoop earrings, flattering lighting and a tidy modern interior with a decorative sculpture visible. Clothing (textured checked knit) looks mid-to-premium rather than budget. No clear high-end brand labels or luxury decor present, so evidence supports upper‑middle rather than premium/luxury."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Strong talking‑head signals: the creator’s face is centered and dominant in multiple frames, she looks directly into the camera, mouth movement and gestures are consistent with speaking, and the transcript is direct address in German (e.g., 'Und jetzt folge mir...')."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is clearly focused on beauty/self‑care: repeated on‑screen text and spoken transcript critique makeup mistakes (black kajal, no eyeshadow base, wrong brows/lipstick), demonstration with pencil on her eye, and invitation to a makeup live—consistent, ongoing beauty identity."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visible advertising or logos for low-cost retailers (Shein, AliExpress, Temu, Lidl, Aldi) in the frames or on‑screen text; all visible overlays and speech relate to makeup tuition/invite."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No pillow advertising detected in frames and no pillows shown/mentioned; therefore the pillow ad constraint is satisfied."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Promotional messaging is coherent and focused on one theme: makeup instruction / invite to follow and to a free makeup live. No mix of unrelated product categories visible."
  },
  "sales_authenticity": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Frames and transcript show a realistic, demonstrative approach (pointing out specific makeup mistakes, showing pencil use on her eye, inviting viewers to a free live). She explains consequences (right vs wrong makeup ages you) and demonstrates technique, which reads as usage-based and contextual. No explicit product sponsorship text or scripted brand lines are visible, but there is limited detailed personal testimony about product performance, so authenticity is high but not maximized."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising/promotional content is present in the video: on‑screen text and spoken invite to 'follow me' and to join a free make‑up live are explicit calls to action embedded in the content."
  },
  "structured_thinking": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "The creator lists specific errors (black kajal, no eyeshadow base, wrong brows, wrong lipstick/tone) and links them to outcomes ('right makeup makes you look younger, wrong makeup older'). The content shows cause→effect reasoning and a stepwise critique—evidence of structured argumentation beyond mere opinion."
  },
  "knowledge_depth": {
    "Score": 70,
    "Confidence": 75,
    "Interpretation": "Advice shows practical, somewhat technical knowledge (mentions 'Lidschattenunterlage' [eyeshadow base], kajal placement, specific makeup choices). This corresponds to advanced enthusiast / professional‑mainstream level rather than rare scientific or narrowly professional insight — useful but within common beauty knowledge."
  },
  "age_over_30": {
    "Score": 90,
    "Confidence": 80,
    "Interpretation": "Visual appearance (facial features, makeup styling, hair, overall presentation) strongly suggests the creator is over 35. Multiple closeups show mature facial characteristics consistent with that age range."
  },
  "intelligence": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Speech (transcript) and framing show clear, logical structure: identifying mistakes, explaining impact, and offering a solution (follow/join live). Communication is concise, purposeful and demonstrates analytical ability in explaining why certain makeup choices matter."
  },
  "personal_values": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "Some elements of 'own truth' visible: first‑person framing ('Weißt du was?', invites to learn from her), and a clear preference for polished, age‑flattering makeup. However there is limited explicit statement of broader principles or long‑term value framing beyond 'learn to apply makeup well,' so evidence for a strong value‑anchor and audience filtering is moderate."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Visuals and transcript convey positive energy: smiles, lively facial expressions, direct invites and 'Ich freue mich auf dich.' Gestures and tone appear warm and engaging across frames."
  },
  "charisma": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Creator addresses viewers directly, uses expressive gestures and a confident instructional tone; the presentation is engaging and invitational (calls to follow and join a live), indicating good ability to inspire interest though not demonstrably viral-level magnetism from these frames alone."
  ,
  "expert_status": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "Moderate evidence of expertise: the creator uses technical terms, demonstrates technique on camera and offers live makeup instruction—signals of a professional or advanced enthusiast. No explicit credentials, professional environment, or on‑screen titles visible, so expert status cannot be confirmed at high confidence."
  }
}

Comments (15)

Text: Wow 😍

Analysis: { "fakeness_score": 60, "fakeness_confidence": 35, "overall_score": 25, "overall_confidence": 30, "comment_types": [ { "type": "Short generic praise / emoji", "count": 1, "purpose": "Express admiration/positive reaction and to signal engagement to the algorithm (low informational content)" } ], "interpretation": "The single comment provided is a very short, generic positive reaction (“Wow 😍”). This type of comment is common from real followers but is also frequently produced by low-effort bot/spam accounts or engagement pods. With only one comment and no context (no commenter username/profile data, no timestamps, no comment history, no like counts), the signal is weak and ambiguous. I assess the comments as moderately likely to be inauthentic (fakeness score ~60) but with low confidence because the sample is too small. For advertising feasibility: this comment alone does not provide evidence of an engaged, authentic audience — overall suitability for ad purchase is low (score 25). Recommended next steps before any purchase: review a larger sample of recent comments across multiple posts, inspect commenter profiles for real photos/follower counts/activity, check for repeated identical comments, compare comment timing patterns, calculate engagement rate (likes + comments relative to follower count), and ask the influencer for audience metrics (demographics, reach, saves, impressions)." }

Text: @rukiyevizercimen

Analysis: { "fakeness_score": 45, "fakeness_confidence": 35, "overall_score": 50, "overall_confidence": 30, "comment_types": [ { "type": "user_mention/tag", "count": 1, "purpose": "To draw another user's attention to the post — could be a friendly tag, referral, cross-promotion, or low-effort spam." } ], "interpretation": "Only a single comment was provided: \"@rukiyevizercimen\". This is a non-substantive user mention. Such comments are ambiguous: they can be genuine (a follower tagging a friend), neutral (alerting someone to see the post), or part of low-quality engagement (spammy or bot-driven mass-tagging). With only one example, there is insufficient evidence to reliably classify the account's overall comment quality or authenticity. The moderate fakeness score reflects that user-mention comments are commonly used both legitimately and by low-effort/bot activity; confidence is low because the sample size is one. For a robust advertising-feasibility decision, analyze a larger comment sample and additional signals: variety and depth of comments, repeat commenters, timing patterns, commenter profiles (age, avatars, follower counts), ratio of followers to engagement, language consistency, and any repeated identical tags across multiple posts. Based on the single comment, the post shows low informational engagement, which slightly reduces its attractiveness for brands seeking meaningful audience interaction, but this assessment is tentative and should not be used alone to make a buying decision." }

Text: ❤️❤️❤️mega lieben Dank 😍

Analysis: { "fakeness_score": 20, "fakeness_confidence": 35, "overall_score": 50, "overall_confidence": 30, "comment_types": [ { "type": "Positive/thank-you (emoji-rich)", "count": 1, "purpose": "Express gratitude/positive engagement and acknowledgement of the post or creator." } ], "interpretation": "The single comment (“❤️❤️❤️mega lieben Dank 😍”) is short, emoji-heavy and reads as a genuine thank-you from a follower. Features supporting authenticity: casual phrasing in natural language (German), use of multiple expressive emojis, and a message that directly addresses the creator. Features that limit confidence: it is brief and generic enough that it could also come from an engagement pod or a low-effort bought comment. Given only one data point, the fakeness likelihood is low-to-moderate (score 20) but confidence is limited. For an advertising-purchase decision, this single comment is insufficient. Recommend gathering more data: volume and timing of comments, diversity of comment content, commenter profile checks (account age, follower counts, posting history), ratios of generic comments (single emojis/one-word replies), likes on comments, and consistency across multiple recent posts. With that broader dataset you can produce a higher-confidence assessment of audience quality and whether the influencer's engagement is organic enough for ad spend." }

Text: Richtig … und weniger ist oft mehr

Analysis: { "fakeness_score": 10, "fakeness_confidence": 55, "overall_score": 40, "overall_confidence": 40, "comment_types": [ { "type": "Agreement/Support (short text)", "count": 1, "purpose": "Expresses concise agreement with the post's message—serves as endorsement/positive feedback and signals basic audience resonance." } ], "interpretation": "The single comment \"Richtig … und weniger ist oft mehr\" is a short, context-relevant German affirmation ('Right ... and less is often more'). It reads as a genuine, human reply: meaningful (not generic praise or emoji-only), grammatically correct, and on-topic. There are no obvious bot/spam markers (repeated phrases, promotional links, irrelevant emojis). However, this is only one data point: you cannot reliably judge overall comment authenticity, engagement depth, or audience quality from a single comment. For advertising-buy decisions, this suggests some real positive sentiment in the audience but provides insufficient evidence of consistent, high-quality engagement. Recommended next steps: collect a larger sample of comments (varied posts and times), examine commenter diversity (unique accounts, follower counts, account age), check comment/like ratios, look for repeated phrasing patterns or comment velocity, and review replies and conversation depth. With current evidence, treat the influencer as a possible but unproven candidate—further verification needed before purchase." }

Text: 👏👏👏👏

Analysis: { "fakeness_score": 65, "fakeness_confidence": 50, "overall_score": 30, "overall_confidence": 35, "comment_types": [ { "type": "Short emoji praise", "count": 1, "purpose": "Express brief positive reaction / approval; increases visible engagement but provides little substantive feedback. Can come from genuine followers, engagement pods, or automated/bot accounts." } ], "interpretation": "The single comment provided (\"👏👏👏👏\") signals a positive reaction but carries very low informational value. Short emoji-only comments are ambiguous: they are commonly posted by real followers as quick praise, but they are also frequently produced by low-effort engagement strategies (bots, engagement pods, or paid comment farms). Given only one comment and no metadata (commenter profile, timestamp, repetition across posts, like counts, follower counts, overall comment distribution), the assessment is necessarily uncertain. The moderately high fakeness score reflects that emoji-only comments are a known indicator of potentially inauthentic engagement, but the confidence is limited by sparse data. For advertising-purchase decisions the available signal is weak — score is low because this single comment does not demonstrate meaningful audience interest, conversation quality, or authentic community. Recommended next steps before buying advertising: collect a larger sample of recent comments across multiple posts; analyze commenter profiles (age, follower counts, activity, avatar and bio completeness); check for repeated identical comments across posts; compare engagement rate to follower count; and run automated bot-detection checks. These steps will materially increase confidence in whether the influencer's engagement is authentic and whether ad spend is likely to reach real, interested users." }

Text: Wie gerne ich immer Frauen, die den Kajal so auftragen ansprechen würde. Aber ich Trau mich nicht 🥹 Ich schwöre fürs Abschminken auf die Emulsion von @ohganicals kaum bekannt, aber besser als alles, was ich davor hatte!

Analysis: { "fakeness_score": 30, "fakeness_confidence": 60, "overall_score": 65, "overall_confidence": 55, "comment_types": [ { "type": "personal anecdote / testimonial", "count": 1, "purpose": "Share a personal experience and endorse a product (emulsion from @ohganicals) as effective for makeup removal." }, { "type": "engagement / compliment", "count": 1, "purpose": "Expresses interest/admiration toward people who wear the eyeliner that way and uses an emoji to convey shyness/affection; intended to build rapport with the post/creator." }, { "type": "brand mention / product plug", "count": 1, "purpose": "Tags a brand account and promotes it as 'better than everything I had before' — could be genuine recommendation or subtle promotion/affiliate mention." } ], "interpretation": "The comment reads as a conversational, first-person reaction: it combines a social/emotional reaction to the post (wanting to approach people who wear kohl that way) with a specific product recommendation tagging @ohganicals for makeup removal. Linguistic cues (emoji, modest phrasing, 'kaum bekannt') and the presence of a concrete anecdote support a likely genuine user testimonial. However, the explicit brand tag introduces ambiguity: it could be an organic mention, a gifted/paid shoutout, or an affiliate-style plug. Given only a single comment for analysis, the sample is too small to generalize about the overall comment authenticity on the post. For a stronger advertising-feasibility judgment, examine: commenter profile (follower count, history of tagging brands), frequency of similar comments, timing patterns, other comments on the post, and like/reply structure. Current assessment: moderately positive signal for authentic engagement and potential product interest, but not definitive proof of organic community support or influencer-driven conversions." }

Text: Du hast recht mit dem richtigen Make-up 😍kann man viel erreichen 👏

Analysis: { "fakeness_score": 20, "fakeness_confidence": 40, "overall_score": 55, "overall_confidence": 35, "comment_types": [ { "type": "compliment / positive feedback", "count": 1, "purpose": "Express approval of the influencer's makeup/appearance; reinforce credibility and provide positive engagement" } ], "interpretation": "The single comment is a short, positive compliment in German ('You are right — with the right makeup a lot can be achieved') with supportive emojis. It functions as endorsement and social proof rather than substantive product experience or detailed inquiry. Likely authentic but not strongly diagnostic: its natural phrasing and emoji use favor genuineness, however generic compliments are commonly posted by both real followers and automated/generic engagement accounts. With only one comment and no metadata (username, account age, posting time, comment patterns), detection confidence is limited. For advertising-feasibility decisions this is a small positive signal (shows follower positivity), but insufficient alone. Recommended next steps: analyze a larger sample of recent comments for repetition/generic phrasing, check commenter account quality (profile, follower counts, activity), compare comment-to-like ratio, and look for conversational/long-form comments or questions that indicate real audience interest before committing to ad spend." }

Text: Супер 👍

Analysis: { "fakeness_score": 50, "fakeness_confidence": 30, "overall_score": 35, "overall_confidence": 30, "comment_types": [ { "type": "Generic praise / short positive reaction", "count": 1, "purpose": "Simple positive feedback and lightweight engagement (expresses approval, supports the poster). Often used by genuine followers but also frequently produced by bots, engagement pods, or paid commenters because it requires minimal effort." } ], "interpretation": "Only one comment is available: \"Супер 👍\". This is a single, short, positive reaction in Russian with an emoji. Its information value is low — it signals positive sentiment but not intent, specificity, or meaningful engagement (no questions, no product references, no tagging). Short generic comments are ambiguous: they can be authentic micro-engagement from a real follower, or they can come from bots/engagement pods because they are cheap to produce. Given the single data point, I assign a neutral fakeness estimate (50/100) but with low confidence (30/100) due to insufficient context (no commenter profile data, no timing/volume patterns, no like counts or other comments). For advertising feasibility the evidence here is weak: a solitary generic positive comment does not demonstrate audience quality, purchase intent, or active community dynamics. I give an overall suitability score of 35/100 with low confidence (30/100). Recommended next steps: obtain more comments across multiple posts, commenter usernames and profiles, timestamps, like counts, follower demographics and engagement rate, and look for repeated commenters or conversational threads — these will allow a much more reliable fakeness and suitability assessment." }

Text: Инночка , красотка.🔥🔥❤️❤️👏👏

Analysis: { "fakeness_score": 12, "fakeness_confidence": 65, "overall_score": 40, "overall_confidence": 50, "comment_types": [ { "type": "Compliment / Positive reaction", "count": 1, "purpose": "Express admiration and social support for the influencer; boosts perceived popularity and positive sentiment." } ], "interpretation": "This single comment ('Инночка, красотка. 🔥🔥❤️❤️👏👏') is a brief, personalized compliment using a diminutive name and multiple emojis. That pattern is typical of a genuine follower expressing admiration rather than a clear bot/spam message. Fakeness risk is low but not zero — generic short praise can be faked or left by low-effort accounts. However, with only one comment provided, the sample is too small to draw robust conclusions about the overall authenticity or commercial value of the account's engagement. For ad-buy decisions, this comment alone provides weak evidence of healthy, engaged community: it signals positive sentiment but no depth (no questions, no tagging, no conversation). Recommended next steps: analyze a larger set of recent comments, inspect commenter profiles (age, follower counts, posting history), check comment-to-like ratio, look for repeated phrases across comments, and assess follower growth patterns before committing to advertising." }

Text: 👏👏

Analysis: { "fakeness_score": 30, "fakeness_confidence": 40, "overall_score": 25, "overall_confidence": 35, "comment_types": [ { "type": "emoji praise (clapping emojis)", "count": 1, "purpose": "Express approval/encouragement; generic positive engagement with low informational value; can inflate visible engagement without demonstrating meaningful interest." } ], "interpretation": "The single comment is an emoji-only applause (\"👏👏\"). Emoji-only positive reactions are common from genuine followers but are also frequently used by inorganic accounts or low-effort engagement services. With only one comment available, there is insufficient data to draw strong conclusions about authenticity or audience quality. The moderate fakeness score reflects the possibility that this is generic/low-effort engagement rather than a substantive endorsement; the low confidence scores reflect the very small sample size. For an advertising-feasibility decision, this single comment is not a reliable signal — collect a larger, time-stamped sample of comments, examine commenter profiles (age, follower counts, activity, profile pictures), look for repeated phrasing or accounts, compare likes vs. comments vs. follower count, and check engagement timing to better assess authenticity and audience relevance." }

Text: Ist es nicht heute?wenn ja,wie komm ich dahin?

Analysis: { "fakeness_score": 5, "fakeness_confidence": 85, "overall_score": 40, "overall_confidence": 60, "comment_types": [ { "type": "genuine_question", "count": 1, "purpose": "Asking for event timing and directions — indicates genuine interest/engagement and possible intent to attend." }, { "type": "praise_or_support", "count": 0, "purpose": "Likes, compliments, emojis indicating positive sentiment (none present)." }, { "type": "spam_or_promo", "count": 0, "purpose": "Unrelated promotional content or links (none present)." }, { "type": "bot_like_or_generic", "count": 0, "purpose": "Short generic comments that could be automated (none present)." }, { "type": "question_request_for_more_info", "count": 1, "purpose": "Requests logistical details (time, how to get there) — overlaps with genuine_question but emphasizes informational intent." } ], "interpretation": "This single comment ('Ist es nicht heute? wenn ja, wie komm ich dahin?') is a direct, context-specific question asking whether an event is today and how to get there. It reads as authentic user engagement (low fakeness). It signals potential on-the-ground interest and a real follower or local viewer seeking actionable information. However, a single comment is insufficient to judge the overall comment quality or authenticity of the influencer's audience. For ad-buy decisions, you should inspect: commenter profiles (age, follower count, activity), comment diversity and volume across multiple posts, like-to-comment ratios, temporal patterns (burstiness), and presence of generic or repeated comments. Based on this lone comment the post shows a real engagement signal but is far too small a sample to conclude high-quality, authentic audience broadly." }

Text: 🔥🔥🔥

Analysis: { "fakeness_score": 50, "fakeness_confidence": 40, "overall_score": 30, "overall_confidence": 45, "comment_types": [ { "type": "emoji_reaction / low-effort engagement", "count": 1, "purpose": "Express enthusiasm/approval and boost visible engagement; minimal informational content. Could be a genuine quick reaction from a follower or a generic/bot comment used to inflate engagement." } ], "interpretation": "Only a single comment is available and it contains three fire emojis (\"🔥🔥🔥\"). Emoji-only comments are low-signal: they indicate positive sentiment but provide no topical or audience information. Such comments are common from real followers as quick praise but are also frequently produced by bots or mass-engagement services. Given the lack of contextual data (number of total comments, commenter account details, timing, repetition across posts, like-to-comment ratios, follower quality), authenticity cannot be confidently determined. For advertising feasibility this comment alone is weak evidence of a valuable, engaged audience. Recommended next steps: analyze commenter profiles (followers, activity, account age), volume and diversity of comments across recent posts, repetition of identical emoji comments, and overall engagement rates before making an ad-purchase decision." }

Text: Unglaublich 👏👏👏

Analysis: { "fakeness_score": 35, "fakeness_confidence": 55, "overall_score": 50, "overall_confidence": 45, "comment_types": [ { "type": "Generic praise / emoji reaction", "count": 1, "purpose": "Express approval/enthusiasm and boost visible engagement; low informational content about the poster or product." } ], "interpretation": "Single comment: 'Unglaublich 👏👏👏' (German: 'Unbelievable' + clapping emojis). Sentiment is clearly positive and intended to praise or congratulate. With only one short, non-specific comment, there is limited signal about audience quality or genuine interest. Such brief praise/comments are commonly organic (fans, casual viewers) but are also frequently seen in low-effort fake-comment pools or engagement pods. Given the minimal sample size, I assign a modest fakeness probability (35) with moderate uncertainty (confidence 55). For advertising decisions this single comment provides almost no evidence of authentic, engaged community or purchase intent; overall suitability is therefore mid/uncertain (score 50, confidence 45). Recommended next steps: analyze a larger sample of comments for diversity, conversational replies, time patterns, commenter profiles (follower counts, account age, activity), and overall engagement rate before deciding on an ad buy." }

Text: 🔥🔥🔥

Analysis: { "fakeness_score": 45, "fakeness_confidence": 35, "overall_score": 30, "overall_confidence": 30, "comment_types": [ { "type": "emoji-only", "count": 1, "purpose": "Low-effort positive reaction / approval (expresses enthusiasm). Often used to signal engagement without substantive feedback; can be genuine fan reaction or generic/bot engagement to inflate numbers." } ], "interpretation": "Only a single comment (\"🔥🔥🔥\") is available. This is a low-information, emoji-only positive reaction that provides weak signal about audience quality or campaign suitability. Emoji-only comments are common from real followers but are also frequently produced by engagement farms or bots; with only one instance the fakeness assessment is uncertain (moderate risk). For advertising decisions this evidence is insufficient: it neither demonstrates meaningful audience interest (no product-specific feedback, no questions, no conversation) nor rules out inorganic engagement. Recommended next steps before purchasing ads: sample multiple posts, examine variety and substance of comments, inspect commenter profiles for authenticity and repeated emoji patterns, check engagement rates (likes/comments) relative to follower count, review follower growth history and story/link interactions. Based on this single comment, I would rate the post's comment-based suitability for advertising as low (30/100) and advise collecting further data." }

Text: Erledigt

Analysis: { "fakeness_score": 20, "fakeness_confidence": 60, "overall_score": 25, "overall_confidence": 60, "comment_types": [ { "type": "acknowledgement/confirmation", "count": 1, "purpose": "Short one-word reply ('Erledigt' = 'Done') likely signalling completion of a requested action (e.g., entry to a contest, task completed, admin note). Serves as minimal engagement rather than substantive conversation or promotion." } ], "interpretation": "Only one comment is available and it is a single-word, context-light response ('Erledigt'). That makes it ambiguous: it could be a genuine follower confirming they completed an action, a staff/admin note, or a boilerplate reply used repeatedly. The short, non-promotional nature and absence of typical bot markers (links, emojis, repeated phrases) lean toward genuine but low-effort engagement. However, with such sparse data the confidence is limited. For advertising-feasibility: this single comment indicates very low visible conversational engagement and provides little evidence of an active, responsive audience. Recommendation: request a larger sample of recent comments, engagement rates (comments/likes per follower), look for repeated identical comments across posts, follower quality, and timing patterns before making a buy decision. Based on this single comment, I would rate the post's comment-driven reliability for ad conversions as low." }

https://www.instagram.com/reel/DTwxoA_iiPU -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Visual cues (well-done makeup, glossy lips, neat haircut, gold hoop earrings, a soft mohair-like sweater and flattering lighting) suggest a mid-to-above-average lifestyle. No clear premium brand tokens (Aesop, La Mer, etc.), luxury interiors, cars or travel shots are visible, so evidence for a true premium/luxury lifestyle is limited."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Strong talking‑head format: face is centered and dominant, she looks into the camera, mouth movement and the provided transcription show direct speech (e.g., 'Schlupflider? Stopp!', 'Folge mir...'), and she addresses viewers personally."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 100,
    "Interpretation": "Content is explicitly a makeup tutorial for hooded eyelids (onscreen text 'Schlupflider? STOPP', step-by-step eye makeup application with tools), clearly aligned with beauty and self-care."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 100,
    "Interpretation": "No visible advertising or logos for low-cost retailers (AliExpress, Shein, Temu, Aldi, Lidl etc.) appear in the frames or transcription."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 100,
    "Interpretation": "No pillow advertising detected in frames or text; no Sleep & Glow mention either."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No advertising shown; all visible promotional messaging is coherent with the creator's beauty niche (makeup tips / follow CTA), so there is no sign of mixed, unrelated ad categories."
  },
  "sales_authenticity": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "There are no product sponsorships or sales claims visible in the frames; therefore no evidence of staged/scripted advertising. Because no ad copy or brand demonstration is present, there is nothing to evaluate as inauthentic."
  },
  "frequency_of_advertising": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "Across the provided frames there is no advertising content—just educational/how-to makeup content and a follow call-to-action, so advertising frequency is effectively zero."
  },
  "structured_thinking": {
    "Score": 30,
    "Confidence": 70,
    "Interpretation": "The video shows a clear stepwise visual sequence (dotting product, blending, mascara) but the on-screen text and short spoken lines are brief ('Einfach, schnell, effektiv') and do not present expanded cause–effect explanations, comparisons, or deeper reasoning. Some procedural structure is present but limited in verbal argumentation."
  },
  "knowledge_depth": {
    "Score": 50,
    "Confidence": 70,
    "Interpretation": "The advice targets a specific problem (hooded eyelids) and demonstrates practical technique — this aligns with advanced-enthusiast / mainstream professional tips. Frames and short transcript don't show rare scientific detail or professional-level nuance, so the knowledge appears useful but within common beauty/enthusiast level."
  },
  "age_over_30": {
    "Score": 100,
    "Confidence": 85,
    "Interpretation": "Facial features, skin texture and overall presentation visually indicate a mature adult likely over 35; makeup and styling also align with a more mature creator demographic."
  },
  "intelligence": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Presentation is concise, organized and practical (clear demonstration of steps), suggesting solid communicative ability. There is limited evidence of deeper analytical complexity or extended verbal justification in the provided frames/transcript."
  },
  "personal_values": {
    "Score": 40,
    "Confidence": 60,
    "Interpretation": "Some first-person address and a helping orientation ('Dieses Make-up ist extra für dich', 'Folge mir') suggest a value around self-care/helping others look better, but there is little explicit statement of stable principles, worldview, or strong value-driven positioning in the frames."
  },
  "enthusiasm": {
    "Score": 80,
    "Confidence": 80,
    "Interpretation": "The creator's tone (inviting lines like 'Ich freue mich auf dich'), warm facial expressions and upbeat on-screen text convey positive, friendly energy without signs of negativity or fatigue."
  },
  "charisma": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "Direct eye contact, confident camera presence, neat styling and an approachable delivery make the creator engaging and likely able to attract interest; however, evidence of strong inspirational or emotional storytelling is limited in these short frames."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "The creator demonstrates skilled makeup technique (targeting hooded lids) consistent with a strong enthusiast or semi-professional makeup artist. There are no visible professional credentials, clinic/studio environment, or on-screen titles to support high-confidence expert status, so evidence supports moderate (50) — experienced but not proven as a certified expert."
  }
}

Comments (1)

Text: Liebe Ina Du hast ein wunderschönes Gesicht 😍

Analysis: { "fakeness_score": 30, "fakeness_confidence": 60, "overall_score": 40, "overall_confidence": 50, "comment_types": [ { "type": "Generic compliment / positive sentiment", "count": 1, "purpose": "Praise and positive reinforcement (express admiration of appearance; increases visible positive engagement)" } ], "interpretation": "Only one comment was provided: \"Liebe Ina Du hast ein wunderschönes Gesicht 😍\". This is a short, generic flattering message with an emoji. Such comments are common from genuine followers but also typical of low-effort bot/comment-farm output. There are no personal details, no conversation thread, no product mention, and no engagement indicators (questions, long text, or references to past posts) that would strongly indicate a real, invested follower. Given that single short compliment, I assess a low-to-moderate likelihood of fakeness rather than high certainty (fakeness_score 30, confidence 60). For advertising feasibility this single data point is insufficient: overall_score 40 with moderate confidence 50 reflects limited positive sentiment but weak evidence of authentic, valuable engagement. Recommendation: examine more comments (volume, diversity, timing), commenter profiles (age, follower counts, activity), like-to-comment ratios, and whether comments include specific references to content or products before making a final buy decision." }

https://www.instagram.com/reel/DTvo7lDjQl2 -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Visual cues point to an above-average lifestyle but not unequivocal luxury: tidy, neutral interior, a small trophy/decoration in background, consistent polished styling, well-done jewelry (earrings, necklace) and manicured nails. No cheap/fast‑fashion or low-end household signals visible. Evidence is limited to studio/home frames, so confidence is moderate."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Strong talking-head format: the blogger's face is centered and clearly visible in most frames, she looks into camera while speaking (transcript is a direct address), and mouth movement and captions align with on-camera speech."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is clearly beauty/self-care focused: multiple makeup application demonstrations (lipstick, mascara, eyeliner, lashes, brushes), visible tools and products, and explicit claims about makeup making you look younger. Transcript identifies her as a make-up artist/trainer."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visual or textual evidence of advertising for low-cost retailers (Shein, AliExpress, Temu, Lidl, etc.) in the frames or captions."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No pillow advertising detected in frames or transcript."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Promotional content is coherent and focused on makeup / a free live make-up class. No unrelated product categories are shown in the analyzed frames."
  },
  "sales_authenticity": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "Authentic-feeling promotion: she states professional credentials ('seit über 24 Jahren', 'ich bin Make-up-Artist'), demonstrates product use step-by-step (applying lipstick, lashes, brushes), and frames show routine integration. The offer is a free live tutorial rather than a scripted product claim, supporting trust. Some specifics about effects are general (you'll look fresher), so not full 100."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising/promotion appears inside the content: multiple captions and spoken lines invite viewers to a free live make-up session."
  },
  "structured_thinking": {
    "Score": 80,
    "Confidence": 80,
    "Interpretation": "There are causal statements and a promise of step‑by‑step instruction ('Falsches Make-up lässt älter aussehen... richtiges Make-up...'; 'Schritt für Schritt zu deinem perfekten Make-up Live'), indicating some structured explanation. Frames show demonstrations of techniques. However, long-form argumentative depth is limited in the provided clips."
  },
  "knowledge_depth": {
    "Score": 80,
    "Confidence": 75,
    "Interpretation": "Content demonstrates professional practical knowledge (application techniques, tools, routine adjustments) consistent with professional-mainstream or advanced-enthusiast level. The creator explicitly claims 24 years experience and demonstrates techniques, but no evidence of rare scientific-level insight in these frames."
  },
  "age_over_30": {
    "Score": 100,
    "Confidence": 100,
    "Interpretation": "Transcript explicitly states 'Ich bin 47 Jahre jung.' Visual appearance also aligns with an adult over 35."
  },
  "intelligence": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Speech and presentation are clear, concise and goal-directed (explains problem — wrong makeup ages you — and offers a solution — a live tutorial). The creator frames experience and organizes a step‑by‑step lesson, indicating good communicative and analytic ability."
  },
  "personal_values": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "The creator uses consistent first-person positioning (introduces name, experience, invites viewers), emphasizes values around beauty, confidence and looking your best. She presents a clear viewpoint and a repeated offer (free live class), but stronger ideological/value statements are limited in these frames."
  },
  "enthusiasm": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "Visuals and transcript show a positive, upbeat tone ('Ich freue mich sehr auf dich'), smiling, engaged expressions while demonstrating makeup — clear energetic delivery."
  },
  "charisma": {
    "Score": 85,
    "Confidence": 75,
    "Interpretation": "The creator is visually engaging, uses direct address, demonstrates skill on camera and invites viewers to join her live — persuasive and charismatic presentation visible in multiple frames."
  },
  "expert_status": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Strong evidence of professional expertise: on-screen captions and transcript state she is a make-up artist and trainer with 'über 24 Jahren' experience; frames show professional technique demonstrations and tools consistent with expert status in makeup/cosmetology."
  }
}

Comments (0)

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https://www.instagram.com/reel/DTvobiFjdfa -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 60,
    "Confidence": 55,
    "Interpretation": "Visual cues show a well-groomed appearance: neat haircut, polished makeup, manicured nails, gold-tone hoop earrings and a soft mohair-style sweater — signs of above-average taste. No clear luxury brand signals (no visible premium packaging, labels, cars, travel shots or home decor) so evidence for a 'European premium / luxury' lifestyle is not strong."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Strong talking-head format: face is centered and dominant in frame, direct eye contact, visible mouth movement, and transcript lines ('Folge mir...', instructional language) indicate she speaks to camera rather than only using voice‑over."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 98,
    "Interpretation": "Content is explicitly a makeup tutorial for 'Schlupflider' (hooded eyelids). Frames show step-by-step application (Q-tip, brush, mascara), consistent messaging ('Dieses Make-up ist extra für dich'), and the transcript invites followers for more makeup tips — clear and stable beauty/self-care focus."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No visible advertising for low-cost retailers (AliExpress, Shein, Temu, Lidl, etc.) or related logos/packaging appear in frames; only product-agnostic tools (Q-tip, brush, mascara) are shown."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising detected in the frames; content is strictly a makeup tutorial with no mattress/pillow visuals or mentions."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No advertising present in the analyzed frames. With no ads, there is no inconsistency across product categories — content remains thematically focused on makeup/technique."
  },
  "sales_authenticity": {
    "Score": 60,
    "Confidence": 30,
    "Interpretation": "There is no explicit sponsored ad content to evaluate. The format is a practical, demonstrative tutorial (step-by-step visual technique) which suggests authentic, usage-focused presentation, but absence of explicit product promotion reduces ability to judge true sales authenticity."
  },
  "frequency_of_advertising": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No advertising content is visible in the provided frames or transcript; the video appears to be an organic tutorial inviting followers rather than a commercial ad."
  },
  "structured_thinking": {
    "Score": 65,
    "Confidence": 60,
    "Interpretation": "The creator demonstrates a clear, procedural approach (identifies problem 'Schlupflider', shows stepwise application: dotting, blending, mascara). Verbal explanation in transcript is short ('einfach, schnell, effektiv'), so while the visual steps show applied structure, extended verbal argumentation or detailed rationale is limited."
  },
  "knowledge_depth": {
    "Score": 70,
    "Confidence": 65,
    "Interpretation": "Technique targets a specific problem (hooded eyelids) with a practice-oriented, non-trivial method (marking/placement then blending) — this aligns with advanced enthusiast / practitioner-level knowledge (diffusion level ~4). No signs of professional scientific depth or clinical explanation, but content goes beyond generic tips."
  },
  "age_over_30": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Facial features, skin texture and styling suggest an adult likely older than 35. The content (addressing hooded eyelids, more common in older adults) and presentation reinforce this, but exact age cannot be determined from frames alone."
  },
  "intelligence": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Communication is concise and purposeful: focused tutorial, clear visual demonstration and direct address. The creator structures a practical solution and communicates clearly, but there is limited extended verbal reasoning visible in the transcript to demonstrate higher analytical depth."
  },
  "personal_values": {
    "Score": 50,
    "Confidence": 50,
    "Interpretation": "There is a personal, first-person tone ('Dieses Make-up ist extra für dich', 'Ich freue mich auf dich'), showing an audience-focused voice. However, explicit stable principles, broader value statements or clear filtering language (who she is for / not for) are not present in the frames/transcript."
  },
  "enthusiasm": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "Tone and facial expression appear warm and inviting; short encouraging phrases in the transcript and a friendly close ('Ich freue mich auf dich') indicate positive energy. The delivery is calm rather than exuberant, hence above-average but not extreme enthusiasm."
  },
  "charisma": {
    "Score": 75,
    "Confidence": 65,
    "Interpretation": "Direct eye contact, confident hands-on demonstration, polished presentation and an inviting call-to-follow suggest the creator is engaging and able to attract interest. The style is composed and persuasive for a beauty audience, though not highly theatrical."
  ,
  "expert_status": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "Moderate evidence of specialist skill: precise technique for hooded eyelids, methodical visual demonstration and professional-looking application indicate a strong enthusiast or semi-professional makeup artist. No visible professional credentials, clinic environment or explicit titles are present to justify a high-confidence expert rating."
  }
}

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https://www.instagram.com/reel/DTvWNesCoXN -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Visual cues (well-groomed hair and makeup, manicured nails, gold hoop earrings, soft high-quality-looking knit sweater, good lighting and neat background) point to a mid-to-premium lifestyle. No explicit luxury brands, vehicles, travel or home shots are present, so I avoid highest scores and lower confidence because evidence is limited to a close-up studio-like frame set."
  },
  "talking_head": {
    "Score": 95,
    "Confidence": 85,
    "Interpretation": "Face is centered and dominant in every frame, she looks into the camera and performs step-by-step actions (Q‑tip, brushes, mascara) typical of a talking-head makeup tutorial. Overlaid instructional text supports the format as direct-to-camera guidance."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly about makeup for 'Schlupflider' (hooded lids). Multiple frames show close-up application of eye products, brushes, and stepwise technique; overlays read 'Dieses Make-up ist extra für dich' and 'Folge mir für mehr Make-up-Tipps' — clear, consistent beauty/self-care identity."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visible advertising or logos for low-cost retailers (Shein, AliExpress, Temu, Aldi, Lidl etc.) appear in the frames; content is product/tool-focused without retail-brand overlays."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No pillows or pillow advertising visible in any provided frames; overlays and props are makeup-related only."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 85,
    "Interpretation": "All visible messaging and demonstration focus coherently on eye-makeup technique for hooded eyelids — no heterogeneous product categories or unrelated promos shown."
  },
  "sales_authenticity": {
    "Score": 50,
    "Confidence": 70,
    "Interpretation": "Frames show an instructional tutorial rather than an explicit sponsored pitch; there are no readable brand endorsements or personal-use claims visible, so authenticity of any advertising cannot be confirmed from the frames alone."
  },
  "frequency_of_advertising": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No advertising elements (sponsor tags, product shots with branding, discount codes) appear in the analyzed frames; content reads as an organic tutorial with a follow CTA."
  },
  "structured_thinking": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Visual sequence and overlay text present a clear problem → solution flow ('Schlupflider? STOPP' → 'Dieses Make-up ist extra für dich' → step-by-step application → 'Einfach, schnell, effektiv'). Demonstration with tools in ordered steps indicates structured instructional thinking."
  },
  "knowledge_depth": {
    "Score": 70,
    "Confidence": 70,
    "Interpretation": "Content demonstrates targeted technique for a specific problem (hooded lids), which is more than mass-level tips but appears to be advanced-enthusiast / practical professional guidance rather than narrow scientific or clinical depth. Evidence limited to visuals and short overlay text."
  },
  "age_over_30": {
    "Score": 85,
    "Confidence": 70,
    "Interpretation": "Facial features, skin texture, and stylistic choices suggest a person likely in the mid-30s or older; frames convey a mature, experienced presenter rather than a clearly under-35 appearance."
  },
  "intelligence": {
    "Score": 75,
    "Confidence": 55,
    "Interpretation": "The creator presents a clear, structured tutorial and uses concise problem/solution messaging, which implies effective communicative intelligence. Speech content and deeper analytical ability cannot be fully assessed from still frames, reducing confidence."
  },
  "personal_values": {
    "Score": 60,
    "Confidence": 50,
    "Interpretation": "Frames show a consistent focus on helping viewers with beauty concerns ('this makeup is for you'), indicating some service-oriented value, but there are few explicit first-person principle statements or strong worldview signals in the visible text."
  },
  "enthusiasm": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Facial expression is warm and engaged rather than flat; overlays use encouraging language ('Einfach, schnell, effektiv', 'Ich freue mich auf dich'). Energy is positive but not exuberant, and assessment is limited to visual cues."
  },
  "charisma": {
    "Score": 75,
    "Confidence": 60,
    "Interpretation": "Close framing, direct eye contact, polished presentation and gentle expressions create an engaging, trustworthy presence that likely resonates with viewers; charisma appears moderate-to-strong from visual performance."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "The creator demonstrates clear technique and targeted advice for hooded lids (semi-professional level), but no visible credentials, clinic environment, or explicit professional titles are shown in the frames—consistent with a skilled enthusiast or makeup pro but not confirming formal expert status."
  }
}

Comments (1)

Text: Nice! Ich schau es mir eine Million mal an und raff es trotzdem nicht😂😂😂😂

Analysis: { "fakeness_score": 10, "fakeness_confidence": 80, "overall_score": 45, "overall_confidence": 50, "comment_types": [ { "type": "genuine organic engagement (humorous/confused)", "count": 1, "purpose": "Expresses amusement/confusion about the post, signals genuine viewer engagement and entertainment value rather than promotional intent or a call-to-action." } ], "interpretation": "This single comment reads as authentic: it uses natural German phrasing, conveys a specific reaction (watching many times and not understanding), and includes multiple laughing emojis. It is not a generic promotional line, contains no links/tags/asks, and shows personality — all indicators of a real user responding spontaneously. Fakeness is therefore low. However, this comment provides little information about purchase intent or the audience's propensity to convert for advertising. It primarily signals entertainment engagement, which is positive for reach and perceived authenticity but not a direct indicator of commercial impact. \n\nCaveats and recommendations: assessment is based on one comment only. To evaluate advertising feasibility reliably, analyze a larger sample of comments for patterns (repetitive/generic comments, language uniformity, timing spikes), check commenter profiles (age, follower counts, activity), look at comment-to-like ratios across posts, and detect repeated phrases that suggest bot farms or engagement pods. If most comments resemble this one (varied, contextual, emoji-rich, language-mixed), that strengthens indicators of a genuine audience; if instead you see many generic compliments, single-word emojis, or repeated text, fakeness risk rises." }

https://www.instagram.com/reel/DTvWGP9Chzh -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 65,
    "Confidence": 60,
    "Interpretation": "Visuals show a well-groomed creator: neat, restrained styling (soft mohair-like sweater), tidy hair, gold hoop earrings, manicured nails and polished makeup application — cues of above-average taste. No explicit premium brand packaging, travel, vehicles, or clear luxury markers are visible, so evidence for a 'European premium/luxury' lifestyle is suggestive but not definitive."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Clear talking-head format: the creator's face fills the frame, she looks into the camera, mouth movement and gestures are visible, and the transcript shows direct spoken lines addressing the viewer (German first-person instructions/invitation)."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly a makeup tutorial for 'Schlupflider' (hooded eyelids). Multiple frames show step-by-step application (dots, blending, mascara) and on-screen text invites viewers to follow for more make-up tips — strong, consistent beauty/self-care alignment."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visible advertising or logos for low-cost retailers (Shein, AliExpress, Temu, Lidl, Aldi) are present in frames or on-screen text."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No pillow advertising or references to pillows/sleep products appear in the frames or transcript."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No advertising content is present in the analyzed frames, so there is no inconsistent mix of unrelated ad categories."
  },
  "sales_authenticity": {
    "Score": 100,
    "Confidence": 70,
    "Interpretation": "No explicit sponsored ad content is visible to evaluate authenticity. The video is a tutorial/demonstration rather than a clear product endorsement, so in absence of ads the frames do not show scripted brand promotion."
  },
  "frequency_of_advertising": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "Across the provided frames there is no advertising; the content is an organic makeup tutorial/instructional clip."
  },
  "structured_thinking": {
    "Score": 70,
    "Confidence": 70,
    "Interpretation": "The creator demonstrates a stepwise technique (marking dots, blending, finishing with mascara) and uses concise instructional copy ('Dieses Make‑up ist extra für dich', 'Einfach, schnell, effektiv'). However the verbal/textual explanation is brief and procedural rather than in-depth reasoning or comparison."
  },
  "knowledge_depth": {
    "Score": 65,
    "Confidence": 60,
    "Interpretation": "Practical, actionable technique aimed at a common concern (hooded eyelids) — useful to enthusiasts. The content appears as advanced-enthusiast / professional-mainstream practical know-how rather than narrow scientific or highly specialized professional knowledge."
  },
  "age_over_30": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Facial features, styling and makeup suggest a mature creator likely over 35 (middle-aged adult). The evidence is visual and reasonably strong but not definitive for exact age."
  },
  "intelligence": {
    "Score": 75,
    "Confidence": 60,
    "Interpretation": "Presentation is clear, concise and methodical (demonstrates steps and final result). Speech/text is simple and purposeful; there is practical problem-solving ability visible, though not deep analytical exposition in the clip."
  },
  "personal_values": {
    "Score": 40,
    "Confidence": 60,
    "Interpretation": "The clip shows a beauty/self-care orientation and an invitational tone ('Folge mir', 'Ich freue mich auf dich'), but there are few explicit first‑person principles, long-term value statements or strong identity/mission language in the provided frames."
  },
  "enthusiasm": {
    "Score": 75,
    "Confidence": 80,
    "Interpretation": "Tone and on-screen text are encouraging and positive ('Stopp', 'Einfach, schnell, effektiv', 'Ich freue mich auf dich'). Facial expression is warm and engaged — conveys friendly, upbeat energy without excessive theatrics."
  },
  "charisma": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "Direct eye contact, confident technique demonstration, and a personable invitation to follow indicate effective on-screen presence and the ability to engage viewers; not highly theatrical but professionally appealing."
  },
  "expert_status": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "The creator shows competent, technical makeup skills and teaches a targeted technique (moderate evidence of professional-level experience). No explicit credentials, professional environment, or on-screen titles are shown, so evidence supports a knowledgeable enthusiast or semi-professional rather than a confirmed accredited expert."
  }
}

Comments (7)

Text: Sehr schön und sehr einfach 👏👏

Analysis: { "fakeness_score": 25, "fakeness_confidence": 30, "overall_score": 50, "overall_confidence": 30, "comment_types": [ { "type": "Compliment / Praise", "count": 1, "purpose": "Express positive approval and encouragement; provides social proof and engagement (short, generic positive feedback)." } ], "interpretation": "The single comment ('Sehr schön und sehr einfach 👏👏') is a short, positive German-language compliment with clapping emojis. This pattern is typical of genuine follower praise but is also a common, generic phrase that can appear in both organic and low-effort paid/bot engagement. Given only one comment, there is very limited evidence to judge authenticity: nothing in the text strongly indicates automation (no nonsensical tokens, no obvious spammy links), but its generic wording reduces signal strength. For influencer advertising feasibility, this isolated positive comment is mildly encouraging (shows at least some engagement and resonance), but it is insufficient to conclude healthy, authentic audience interaction. Recommended next steps before purchasing advertising: collect a larger sample of comments across multiple posts, check for repeated/templated phrases and commenter profile authenticity (account age, follower counts, posting history), measure likes-to-followers and comments-to-followers ratios, and verify audience language/demographics match the campaign. Based on the lone comment, assign a cautious midpoint overall feasibility score; more data is needed to raise confidence." }

Text: Sehr schön muss ich mal ausprobieren 😍💯👍❤️

Analysis: { "fakeness_score": 10, "fakeness_confidence": 70, "overall_score": 45, "overall_confidence": 55, "comment_types": [ { "type": "Positive interest / intent to try", "count": 1, "purpose": "Genuine-looking praise and expression of intent to try the product/service; serves as social proof and engagement (uses emojis to amplify positivity)." } ], "interpretation": "Single comment analysis: the comment 'Sehr schön muss ich mal ausprobieren 😍💯👍❤️' is short, specific enough and uses natural language plus varied emojis, which are typical of genuine user reactions. There are no obvious markers of automation (no repeated templates, no promotional links, no username mentions). Fakeness risk is low (estimated 10/100) but confidence is moderate because this is only one data point. For advertising feasibility: this single positive comment provides limited evidence — it shows some audience interest but not enough volume or diversity to reliably judge engagement quality or conversion potential. Recommend reviewing a larger sample of recent comments, commenter profiles (age, activity, follower counts), engagement rate relative to follower count, and presence of repetitive/generic comments before making a buy decision." }

Text: Oh sehr schön 😍 muss ich direkt mal ausprobieren ❤️

Analysis: { "fakeness_score": 10, "fakeness_confidence": 70, "overall_score": 30, "overall_confidence": 60, "comment_types": [ { "type": "Positive praise / product interest", "count": 1, "purpose": "Expresses liking and immediate intent to try the item; serves as positive social proof and indicates purchase consideration." } ], "interpretation": "Only one comment is available: a short, enthusiastic German-language message with emojis (“Oh sehr schön 😍 muss ich direkt mal ausprobieren ❤️”). Content is generic praise plus stated intent to try — typical of genuine user reactions. There are no obvious bot markers (repeated text, links, unnatural punctuation, username-patterns) in this single sample, so likelihood of it being fake is low (fakeness score 10). Confidence is moderate-high because a single comment is a very small sample and some low-effort fake accounts can mimic this style. \n\nFor advertising-purchase feasibility: the single positive comment alone is weak evidence. It signals at least one engaged user and potential purchase interest, but it does not demonstrate broad, authentic engagement or an active community. I give an overall feasibility score of 30/100 with moderate confidence because more data is needed (total comment volume, like-to-follower ratio, distribution of comment types, replies, timing of comments, audience demographics, and presence of repeated/generic comments across posts). \n\nRecommendation: obtain a larger sample of comments across multiple recent posts, timestamps, follower metrics, and the ratio of meaningful (personalized, specific) comments vs. generic praise. Also check for recurring commenter accounts, comment velocity after posting, and language consistency with the influencer’s audience before making an advertising decision." }

Text: Werde es auf jeden Fall ausprobieren 🤗🎉 Danke liebe Ina 🎉🎉🍀💚

Analysis: { "fakeness_score": 20, "fakeness_confidence": 60, "overall_score": 45, "overall_confidence": 40, "comment_types": [ { "type": "Positive engagement / intent-to-try", "count": 1, "purpose": "Expresses appreciation to the influencer and signals intent to try the product/activity (social proof / endorsement)." } ], "interpretation": "This single comment (“Werde es auf jeden Fall ausprobieren 🤗🎉 Danke liebe Ina 🎉🎉🍀💚”) reads as a genuine positive reaction: it addresses the influencer by name, thanks her, and explicitly states the commenter will try the product, with supportive emojis. These features (personalization, natural phrasing, intent statement, varied emojis) lean toward authenticity rather than a canned bot response. However, with only one comment provided there is very limited evidence: the comment could still be from a friendly bot or a coordinated group, and there is no context on commenter account quality, comment timing, or overall engagement volume. For advertising-feasibility decisions this single comment is a small positive datapoint but insufficient on its own. Recommended next checks: volume and diversity of comments, commenter profile quality (age, follower count, posting history), timing and concentration of comments, ratio of likes to comments, and prevalence of repetitive/generic praise across posts." }

Text: Ina, kannst die Farben aufschreiben, die du benutzt hast

Analysis: { "fakeness_score": 5, "fakeness_confidence": 75, "overall_score": 70, "overall_confidence": 60, "comment_types": [ { "type": "Question / Product inquiry (genuine follower)", "count": 1, "purpose": "Asking the influencer to list the colors used — shows specific interest in the content/product and intent to replicate or purchase." } ], "interpretation": "The single comment ("Ina, kannst die Farben aufschreiben, die du benutzt hast") appears authentic: it uses the influencer's name, asks a specific, contextual question and shows intent to get product details. There are no signs typical of fake or bot comments (no generic praise, no hashtags/links, no emojis repeated, no solicitation). Fakeness risk is low (score 5) but confidence is limited by the very small sample (confidence 75). Overall this comment is a positive signal for advertising suitability—it indicates engaged followers who may seek product recommendations—but one comment is insufficient to conclude broadly. Recommendation: review a larger sample of comments, engagement rate, commenter profiles (real accounts, follower counts, activity) and look for repetitive/generic patterns before finalizing ad purchase decisions." }

Text: Tolle einfache Technik, nur mit einem Wattestäbchen und Lidschatten verschwinden die Schlupflider👏👏👏 probiere ich unbedingt mal aus 🤗😘❤️

Analysis: { "fakeness_score": 10, "fakeness_confidence": 75, "overall_score": 70, "overall_confidence": 60, "comment_types": [ { "type": "Positive engagement / endorsement", "count": 1, "purpose": "Praise of the technique (social proof) and expresses intent to try — supports credibility and encourages others" } ], "interpretation": "The single comment is positive, specific and reads as organic: it references concrete details ('Wattestäbchen und Lidschatten'), applauds the result, and states an intention to try the method. These features reduce the likelihood it's a generic bot/spam message. Emoji use is natural and aligns with typical beauty-audience engagement. However, this is only one comment — a very small sample — so while this particular comment signals genuine interest and provides useful social proof for a beauty-related post, broader conclusions about overall audience authenticity should be deferred until more comments, likes, commenter account checks (age, follower count, posting history), timing patterns, and reply interactions are reviewed. Recommendations: inspect commenter profiles for real activity, review comment distribution across other posts, and check like-to-comment ratios before finalizing an ad purchase decision." }

Text: Ich werde es ausprobieren 🙌

Analysis: { "fakeness_score": 20, "fakeness_confidence": 70, "overall_score": 40, "overall_confidence": 60, "comment_types": [ { "type": "Positive intent / genuine engagement", "count": 1, "purpose": "Expresses intention to try the product/service; serves as social proof and positive feedback for the post." } ], "interpretation": "Only one comment is provided: \"Ich werde es ausprobieren 🙌\" (\"I will try it\"). It is brief, context-appropriate, and uses a natural phrase and emoji — characteristics more consistent with a real user than with a templated bot reply. Fakeness risk is low but not zero because single short comments can also be generic and sometimes used in engagement farms. Because only one comment is available, this sample is too small to draw strong conclusions about the overall audience authenticity or influencer quality. For advertising purchase feasibility: this single comment is mildly positive evidence (shows interest) but is insufficient alone to justify investment. Recommend reviewing a larger sample of comments, overall comment-to-follower ratio, reply patterns, timing of comments, follower quality, and other engagement metrics before making a buy decision." }

https://www.instagram.com/reel/DTu71KrihwB -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 75,
    "Confidence": 60,
    "Interpretation": "Visual cues (well-kept appearance, clean neutral interior, plush white robe, manicured nails, tidy background) and presence of a packaged branded product container suggest an above-average / mid-to-premium lifestyle. No explicit luxury labels are visible, so confidence is moderate."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Blogger's face is central and clearly visible, she looks into the camera and speaks directly (transcript present). Mouth movement and captions correspond to on-camera spoken advice — classic talking-head format."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly about an eye-care beauty ritual (eye pads): multiple frames show application, product close-ups, and on-screen text describing effects and routine — clear and consistent beauty/self-care focus."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No low-cost retailer brands (AliExpress, Shein, Temu, discount supermarket logos) or budget retail cues appear in frames or captions; product packaging looks branded and not budget-retailer style."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillows or pillow-brand advertising appears in the provided frames or captions."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising content is narrowly focused on one category — under-eye skincare/eye pads — with product in use and packaging shown. No heterogeneous or unrelated product categories are present."
  },
  "sales_authenticity": {
    "Score": 90,
    "Confidence": 80,
    "Interpretation": "Frames and transcript show the blogger using the product on herself, explaining what it does (moisturizes, plumps fine lines, reduces swelling/dark circles), giving a practical tip (store in the fridge) and recommended frequency (2–3x/week). This demonstrates personal usage, concrete details and lifestyle integration — strong authenticity signals."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising appears within the content: product is shown, discussed and demonstrated during the clip (clear in multiple frames and captions)."
  },
  "structured_thinking": {
    "Score": 85,
    "Confidence": 75,
    "Interpretation": "The content follows a clear mini-structure: states benefits of eye pads, offers a concrete tip (cool in fridge) and gives usage frequency. There is simple cause–effect (cooling → less swelling). It's not long-form reasoning but is organized and purposeful."
  },
  "knowledge_depth": {
    "Score": 60,
    "Confidence": 70,
    "Interpretation": "Advice is practical and actionable (cooling, frequency, benefits) but represents broadly known consumer beauty tips rather than specialized or novel scientific knowledge. Fits advanced-enthusiast / mainstream professional level rather than narrow professional research."
  },
  "age_over_30": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Facial features and styling suggest the creator is likely in their mid‑30s or older. Visual evidence is suggestive but not definitive, so confidence is moderate."
  },
  "intelligence": {
    "Score": 75,
    "Confidence": 65,
    "Interpretation": "Communication is clear and concise: explains what the product does, gives a reasoned tip and usage guideline. Shows practical reasoning but not deep analytic exposition in these frames."
  },
  "personal_values": {
    "Score": 40,
    "Confidence": 60,
    "Interpretation": "Content is product- and routine-focused; there are no explicit first-person value statements or principles (e.g., 'this is my philosophy') visible in frames or captions. Some implicit value of self-care is present but not strongly articulated."
  },
  "enthusiasm": {
    "Score": 80,
    "Confidence": 75,
    "Interpretation": "Facial expressions are warm and positive, on-screen captions use encouraging language and the spoken tip is friendly — overall positive energy is visible and audible in the clip."
  },
  "charisma": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "The creator makes direct eye contact, smiles, demonstrates the product on herself and addresses the viewer with practical tips — engaging and personable delivery indicating reasonable ability to attract interest."
  },
  "expert_status": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "No visible professional credentials, clinical environment, or explicit expert title in frames/captions. However, the demonstrative technique, product knowledge and practical tips indicate a knowledgeable enthusiast or semi-professional rather than a formally credentialed expert."
  }
}

Comments (0)

No comments

https://www.instagram.com/reel/DTuT38XDRsP -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 75,
    "Confidence": 60,
    "Interpretation": "Visual cues indicate an above-average lifestyle but not explicit ultra-luxury: polished, well-groomed appearance; styled hair and makeup; layered necklaces and statement earrings; tidy modern interior with a decorative shelf/trophy. No cheap/discount-store signals are visible. Evidence is moderate (no clear luxury brand labels)."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Clear talking-head format: face is centered and dominant, she looks into the camera while speaking (captions/transcript match), mouth movement and gestures visible, direct address to viewers and CTA to follow/join live."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly and consistently about makeup and self-care: multiple close-up demonstrations (lipstick, eyeliner, mascara, tools), on-screen text 'FALSCH = ÄLTER / RICHTIG = JÜNGER', and transcript announcing a free make-up live and her profession as a make-up artist."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No advertising or visible logos/content referencing low-cost retailers (AliExpress, Shein, Temu, Aldi, Lidl) in the provided frames or captions."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising present in frames; no pillow product visuals or mentions detected."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Promotional content is coherent and focused on makeup/self-care and a free live makeup class (consistent category). No heterogeneous unrelated product categories are shown in the frames."
  },
  "sales_authenticity": {
    "Score": 90,
    "Confidence": 80,
    "Interpretation": "Advertising appears authentic and demonstrative: she shows how to apply products (lipstick, liner, mascara, tweezers), speaks in first person and invites viewers to a step-by-step live, and cites her 24+ years of experience — signals of personal usage and contextualized demonstration. Confidence reduced slightly because full audio detail of nuanced personal claims is limited to the provided transcript snippets."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising/promotion appears within the content: repeated calls to follow and join the free Make-up Live (CTA visible in captions and transcript)."
  },
  "structured_thinking": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Frames and transcript show structured pedagogy (contrast 'wrong = older / right = younger', step-by-step demonstrations, invitation to a live 'step by step' session). She frames problem → solution and demonstrates technique, indicating organized instructional approach."
  },
  "knowledge_depth": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "Content demonstrates professional practical knowledge (24+ years claimed, technique demos) consistent with advanced enthusiast/professional-mainstream levels. There is useful, experience-based instruction, but no sign of scientific/medical-level depth in the provided frames."
  },
  "age_over_30": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Explicit statement in transcript: 'Ich bin 47 Jahre jung' and visual appearance consistent with an adult over 35."
  },
  "intelligence": {
    "Score": 85,
    "Confidence": 75,
    "Interpretation": "Clear, purposeful communication and instructional framing in transcript and visuals (trainer identity, explanation of wrong vs right, step-by-step teaching). Demonstrates analytical reasoning about makeup choices and effects; confidence moderate because in-frame text/audio extracts are short."
  },
  "personal_values": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Stable identity as a make-up artist/trainer is asserted (first-person statements, teaching emphasis). Values emphasize beauty, self-care and professional teaching; she speaks from personal stance and targets a specific audience, indicating a coherent value filter."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 75,
    "Interpretation": "Facial expressions, smiling, engaged gestures and upbeat CTAs in transcript ('Ich freue mich sehr auf dich') convey positive energy and genuine interest in teaching; visual tone is warm and inviting."
  },
  "charisma": {
    "Score": 85,
    "Confidence": 75,
    "Interpretation": "Strong on-camera presence: direct eye contact, confident demonstrations, polished styling and engaging CTAs. Visuals and wording suggest she can inspire and attract an audience; moderate confidence due to limited length of provided extracts."
  },
  "expert_status": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Explicit self-identification as a Make-up-Artist and trainer with 'seit über 24 Jahren' in the transcript, plus professional demonstration of techniques in frames — strong evidence of expert status in makeup/cosmetology."
  }
}

Comments (1)

Text: Oh schön...das würde mich interessieren

Analysis: { "fakeness_score": 10, "fakeness_confidence": 65, "overall_score": 40, "overall_confidence": 45, "comment_types": [ { "type": "positive_interest", "count": 1, "purpose": "Expresses genuine interest in the content; signals potential for follow-up engagement or inquiry." } ], "interpretation": "Only a single comment was provided: 'Oh schön...das würde mich interessieren' (German: 'Oh nice... I'd be interested'). This reads as a brief, naturally phrased expression of interest with no obvious bot/spam markers (no links, no repeated template, correct language). Given the small sample, the assessed fakeness is low (10) but confidence is limited because short generic comments can occasionally be low-effort bot output. For advertising feasibility the data is insufficient: one seemingly genuine comment indicates minimal visible engagement on this post, so I rate overall suitability as moderate–low (40). To make a reliable decision, analyze a larger set of comments, commenter account quality (follower counts, recent activity), comment timing patterns (clustering), like-to-follower ratio, and diversity of responses." }

https://www.instagram.com/reel/DTtR-uyjcOA -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 75,
    "Confidence": 60,
    "Interpretation": "Visual signals indicate a comfortably above-average lifestyle: well-groomed, tailored clothing (knits, satin-like tops), tasteful jewelry (necklace, statement earrings), professional makeup setup and a small trophy/statue visible in the background. Product packaging shown looks mid-to-premium. There are no obvious low-cost or cluttered home cues. Evidence is moderate (no cars, travel, or explicit luxury brands shown), so confidence is limited."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Clear talking‑head format: the creator's face is centered, she looks into the camera and speaks directly (transcript is a direct invitation to a live), with visible mouth movement and gesture while applying makeup across frames."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly makeup/self-care focused: multiple frames show step‑by‑step application (lipstick, eyeliner, mascara, tools) and on-screen text/promotional copy advertises a 'Make-up Live'. The creator identifies as a make-up artist and trainer."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No visual or textual evidence of advertising for low-cost retailers (AliExpress, Shein, Temu, Lidl, etc.) in the provided frames or captions."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising visible in frames; Sleep & Glow not shown either."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising/promotional content is coherent and focused on one theme: makeup instruction/live event and makeup demonstration. All promo overlays and CTAs relate to the same niche (make‑up/live class)."
  },
  "sales_authenticity": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Strong authenticity signals: first‑person invitation to a free live demo, explicit professional claim ('ich bin Make-up‑Artist', 'seit über 24 Jahren'), and on‑camera demonstrations of product use (lipstick application, eyeliner technique). The messaging explains why (avoid looking older) and offers a step‑by‑step live — this reads as realistic and integrated rather than generic scripted product copy. Confidence reduced because detailed spoken testimonials or concrete measured outcomes are limited in the provided clips."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising/promotion is present in the content: repeated on-screen CTAs invite viewers to a scheduled free live makeup session."
  },
  "structured_thinking": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Frames + transcript show cause→effect statements ('wrong make‑up makes you look older / right make‑up makes you fresher'), a clear offer of step‑by‑step instruction, and stated experience (24 years) which supports structured teaching. The creator frames a problem and promises a procedure to fix it, indicating organized argumentation."
  },
  "knowledge_depth": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Visual demonstrations of specific techniques (liner, lashes, lipstick application, tools) and the creator's 24‑year experience point to professional, practitioner-level knowledge (professional mainstream / advanced enthusiast level). The content appears practical and technique-based rather than mass-generic, but the provided frames lack deep technical detail or scientific explanation, so score and confidence are moderated."
  },
  "age_over_30": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "The creator states her age (47) in the transcript and visual appearance is consistent with an adult over 35."
  },
  "intelligence": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Speech and presentation (transcript + on-camera demonstrations) are concise, structured and professional. The creator uses cause/effect reasoning and positions herself as an experienced trainer, indicating good communicative and analytical ability. Confidence limited by short promotional transcript and absence of longer-form explanatory content in the provided frames."
  },
  "personal_values": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Creator expresses a clear focus on beauty, confidence and looking 'fresher/elegant' and repeatedly emphasizes professional teaching and helping viewers (free live class). This indicates consistent value alignment around appearance and education. Explicit philosophical statements ('this is my principle') are not present, so confidence is moderate."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 85,
    "Interpretation": "Tone in the transcript ('Ich lade dich ein', 'Ich freue mich sehr auf dich') plus smiling, engaged facial expressions and active gestures across frames convey clear positive energy and enthusiasm for the live event and makeup demos."
  },
  "charisma": {
    "Score": 80,
    "Confidence": 75,
    "Interpretation": "The creator projects confidence and presence: direct eye contact, polished presentation, professional styling, and an invitational call-to-action. These visual and verbal cues indicate above-average ability to engage and inspire an audience; full measure of charisma would require viewer responses or longer speeches."
  ,
  "expert_status": {
    "Score": 100,
    "Confidence": 85,
    "Interpretation": "Explicit on-screen text and transcript state 'ich bin Make-up‑Artist' and 'seit über 24 Jahren als Make‑up‑Artist und Trainerin tätig.' Combined with technique demonstrations and professional presentation, these are strong indicators of expert status in makeup/cosmetology. Confidence is high but not absolute because credentials cannot be independently verified from images alone."
  }
}

Comments (2)

Text: Toll siehst du immer aus 🤩

Analysis: { "fakeness_score": 45, "fakeness_confidence": 40, "overall_score": 45, "overall_confidence": 40, "comment_types": [ { "type": "Generic compliment / praise", "count": 1, "purpose": "Positive reinforcement and social approval — short, upbeat praise likely intended to show support and increase engagement (likes/vanity). Low informational value for advertisers; could be from a genuine follower or a low-effort/bulk commenter." } ], "interpretation": "The single comment 'Toll siehst du immer aus 🤩' is a generic positive compliment. As an isolated data point it provides weak evidence of authentic, purchase-intent engagement: it signals follower appreciation but offers no product-related detail, question, or endorsement. Generic praise like this is common both among real fans and among purchased/bot comments (especially when repeated across posts). Given only one short comment, I assess moderate likelihood of fakeness (45/100) with limited confidence (40/100). For advertising decisions you should not rely on this alone — perform a broader audit: check a large sample of recent comments for repetition or copy-paste patterns, inspect commenter profiles (age, follower counts, posting history, avatar, bio), review timing (many comments in short windows), examine other engagement metrics (like-to-follower ratio, saves, story replies, link clicks) and request past campaign performance or run a small paid test. Based on the current evidence, the comment profile is neutral-to-slightly-negative for ad-buy confidence; recommend deeper investigation before committing." }

Text: Mega 🙌 danke 🙏🏾 für diese tollen Tips☺️

Analysis: { "fakeness_score": 15, "fakeness_confidence": 70, "overall_score": 60, "overall_confidence": 50, "comment_types": [ { "type": "Positive praise / Thank-you", "count": 1, "purpose": "Express appreciation for content, reinforce value of the post, simple engagement (likes/comments signal to algorithm that content is appreciated)." } ], "interpretation": "Single comment is a short, natural-sounding German-language thank-you with supportive emojis ('Mega 🙌 danke 🙏🏾 für diese tollen Tips☺️'). Characteristics (language matched to post, varied emojis, specific mention of 'tips') suggest a genuine appreciative follower rather than a spammy or promotional bot message. However, this is only one data point — conclusions about overall comment authenticity or audience quality are limited. For advertising feasibility, this example is a mild positive signal (real engagement and appreciation), but you should review more comments, commenter profiles (account age, follower counts, comment patterns), comment timing/repetition, and overall engagement rate before making a purchase decision." }

https://www.instagram.com/reel/DTtRf6djaRk -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Visual signals show a polished, professional presentation: a tidy modern interior (built-in cabinetry), coordinated outfits, tasteful jewelry (earrings, necklaces) and well-styled hair/makeup. The creator presents herself as a long‑time professional which often correlates with stable earnings. No explicit luxury brand packaging, travel, or vehicles are visible, so premium/luxury lifestyle is suggested but not conclusively proven."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Clear talking‑head format: the blogger looks into the camera and speaks directly (German captions/transcript accompany on‑screen mouth movement). Multiple close‑up frames show face centered, mouth moving and direct address to viewers (invitation to a live session)."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 100,
    "Interpretation": "Content is explicitly makeup and self‑care focused: multiple frames show step‑by‑step application (lipstick, eyeliner, mascara, lashes, tools), and the transcript identifies her as a makeup artist offering a makeup live — strong, consistent alignment with beauty/self‑care."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No low‑cost retailer branding (AliExpress, Shein, Temu, Aldi, Lidl, etc.) or their products are visible in the provided frames or captions; visible products and presentation focus on makeup demonstration."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising is present in the frames; content exclusively shows beauty/makeup demonstrations and promotion of a makeup live."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 80,
    "Interpretation": "All promotional activity visible (inviting to a free makeup live and demonstrating cosmetics/tools) is thematically coherent and centered on makeup/education rather than a mix of unrelated product categories."
  },
  "sales_authenticity": {
    "Score": 90,
    "Confidence": 80,
    "Interpretation": "Promotion is personal and practice‑based: she introduces herself (47, 24 years experience), invites viewers to a free live class, and demonstrates application techniques on camera. The content shows product usage and routine integration, supporting authenticity. Slight deduction because explicit outcome testimonials or detailed product claims are limited in the provided frames."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising/promotion appears within the content: the creator promotes a free live makeup session and uses the video to invite followers (captions and spoken transcript)."
  },
  "structured_thinking": {
    "Score": 70,
    "Confidence": 70,
    "Interpretation": "Frames and captions indicate a step‑by‑step teaching format ('Schritt für Schritt', demonstration of tools and techniques), which implies structure. However, the provided snippets show more demonstration than extended articulated reasoning (limited visible cause→effect verbal explanations), so structure is evident but not deeply documented in the available frames."
  },
  "knowledge_depth": {
    "Score": 80,
    "Confidence": 75,
    "Interpretation": "Strong signs of professional knowledge: multiple technical demonstrations (lash application, eyeliner techniques, use of tools), plus the transcript stating 24 years as a makeup artist and trainer. This places her at least at a professional‑mainstream / advanced enthusiast level; evidence of scientific or highly specialized dermatological content is not present."
  },
  "age_over_30": {
    "Score": 100,
    "Confidence": 100,
    "Interpretation": "The transcript explicitly states the blogger is 47 years old. Visual appearance in frames is consistent with that statement."
  },
  "intelligence": {
    "Score": 75,
    "Confidence": 65,
    "Interpretation": "Presentation is concise, professional and communicative (clear invitation, stated experience). Demonstrations suggest practical analytical ability. Limited longform spoken content in provided frames constrains stronger assessment of deeper analytical or conceptual intelligence."
  },
  "personal_values": {
    "Score": 70,
    "Confidence": 70,
    "Interpretation": "The creator uses first person, states professional identity and experience ('ich bin Make‑up‑Artist', 'seit über 24 Jahren') and frames her activity as helping people look better — indicating principled positioning around beauty/self‑care. Stronger evidence of explicit value statements or audience filtering is limited in the provided material."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 85,
    "Interpretation": "Tone and captioned transcript are positive and invitational ('Ich lade dich ein', 'Ich freue mich sehr auf dich'). Visuals show lively facial expressions and engaged demonstration — clear positive energy."
  },
  "charisma": {
    "Score": 85,
    "Confidence": 75,
    "Interpretation": "The blogger engages directly with the camera, demonstrates techniques up close, uses polished visuals and jewelry/outfits to project a confident persona. This combination of competence + warm direct address indicates strong charisma and the ability to inspire viewers to try techniques or attend the live session."
  },
  "expert_status": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Explicit on‑screen claim and transcript: she states she is a make‑up artist and trainer with over 24 years' experience. Multiple technical demonstrations (tools, eyelash/tweezer use, complex eye makeup) visually support professional expertise in makeup artistry."
  }
}

Comments (0)

No comments

https://www.instagram.com/reel/DFCe11mso4y -

Comment ER: 0.02%

Analysis

{
  "income_level": {
    "Score": 60,
    "Confidence": 50,
    "Interpretation": "Visual cues show a polished, well-groomed presentation (manicured nails, delicate jewelry, neat haircut, tidy neutral interior) and mid-to-premium clothing style, but there are no clear luxury brand markers (no visible Aesop/La Mer/Diptyque, premium appliances or cars, or explicit travel cues). Evidence supports above-average but not clearly European-premium/luxury lifestyle."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Strong talking-head format: the creator is on camera, looking into the lens, speaking directly (transcript records first‑person instructions), with visible mouth movement and demonstrative gestures in the frames."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly makeup-focused: step‑by‑step lip techniques, product/tool use (brush, lipstick), on-screen text promotes makeup learning and live sessions — clear and consistent beauty/self-care identity."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visual or textual evidence of advertising for low-cost retailers (Shein, AliExpress, Temu, Aldi, Lidl etc.) in the frames or transcript."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No pillow advertising visible; frames and transcript contain makeup content and promotion of live lessons only."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Promotional content is thematically coherent: invites viewers to follow and attend live makeup lessons and demonstrates makeup — advertising is focused on beauty/education, not a mix of unrelated product categories."
  },
  "sales_authenticity": {
    "Score": 95,
    "Confidence": 85,
    "Interpretation": "Promotion appears authentic and integrated: the creator demonstrates technique (how to apply liner/brush), explains why (why lips can look narrower), gives practical tips (use a brush, start outside), and invites viewers to a free live lesson — personal, explanatory, and routine‑oriented rather than generic scripted praise."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising/self-promotion appears inside the content (on-screen text and spoken invitation to follow and join a live session at a specified time)."
  },
  "structured_thinking": {
    "Score": 90,
    "Confidence": 90,
    "Interpretation": "Clear stepwise explanation and cause→effect: demonstrates sequence (start outside, a bit down), explains why (how shading/placement changes perceived lip width), gives a practical tip (use a brush) and follows with a scheduled live lesson — more than simple opinion."
  },
  "knowledge_depth": {
    "Score": 70,
    "Confidence": 85,
    "Interpretation": "Content provides practical, actionable makeup technique typical of advanced enthusiast/professional-mainstream level (useful, not niche scientific innovation). The tips are practical and known within beauty circles rather than novel scientific insight."
  },
  "age_over_30": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Facial features, styling and presentation suggest an adult likely over 35, but exact age cannot be determined confidently from frames alone."
  },
  "intelligence": {
    "Score": 80,
    "Confidence": 80,
    "Interpretation": "Speech (transcript) is organized, gives reasons and procedural steps, and communicates clearly. Demonstrates practical analytical ability in explaining technique and scheduling learning opportunities."
  },
  "personal_values": {
    "Score": 65,
    "Confidence": 70,
    "Interpretation": "There is a consistent first‑person teaching voice and a clear value placed on education ('Schritt für Schritt Makeup schminken lernen') and quality of presentation, but deeper personal principles or value-driven positioning are not strongly articulated in these frames."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 85,
    "Interpretation": "Tone in transcript is inviting and positive ('Ich freue mich auf dich'), and frames show friendly expressions and engaged demonstration — clear positive energy."
  },
  "charisma": {
    "Score": 75,
    "Confidence": 75,
    "Interpretation": "The creator is engaging on camera, uses direct address, demonstrations and an invitation to join live classes — good potential to inspire, though full audience impact cannot be measured from a single clip."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "Moderate evidence of professional-level skill (teaching format, clear technique demonstrations, organized live lessons) but no visible formal credentials, clinic/studio environment, or explicit professional title in frames/transcript to confirm expert status."
  }
}

Comments (15)

Text: Sehr informativ

Analysis: { "fakeness_score": 25, "fakeness_confidence": 35, "overall_score": 50, "overall_confidence": 30, "comment_types": [ { "type": "positive_generic_comment", "count": 1, "purpose": "Positive feedback / simple engagement — signals appreciation or acknowledgement of content; may be genuine follower praise or a minimal generic response." } ], "interpretation": "Only a single short comment ('Sehr informativ') is available. It reads as a generic positive reaction and could be from a genuine follower, a casual viewer, or a low-effort bot; there is insufficient data to strongly judge authenticity. Fakeness is assessed as low-to-moderate (25) but confidence is low (35) because of the tiny sample size. Overall advertising-feasibility is rated neutral (50) with low confidence (30). To make a reliable recommendation, analyze a larger set of comments, comment-to-follower ratio, comment diversity (languages, content variety), timing patterns, commenter profiles (activity, follower counts), and other engagement metrics (likes, saves, story interactions)." }

Text: ❤️

Analysis: { "fakeness_score": 25, "fakeness_confidence": 45, "overall_score": 30, "overall_confidence": 35, "comment_types": [ { "type": "emoji-only (heart)", "count": 1, "purpose": "Express a positive reaction/like or quick support. Low informational value — common casual engagement that could originate from a genuine follower, an engagement pod member, or a bot/account farm." } ], "interpretation": "Only one comment is provided (a single heart emoji). That comment is generic positive engagement and by itself gives very little signal about audience authenticity or ad suitability. Emoji-only comments are common among real followers but are also frequently produced by bots or engagement exchange groups, so there is a non-negligible false-positive risk. Due to the extremely limited sample, the fakeness assessment is tentative (fakeness 25/100, confidence 45/100) and the overall recommendation for advertising feasibility is cautious/moderately low (30/100, confidence 35/100).\n\nRecommendations: collect the full comment set for the post, sample commenter profiles (account age, follower counts, posting behavior), comment timestamps (bursting patterns), reply/like counts on comments, and overall post engagement rate to make a reliable decision." }

Text: Ich liebe deine Tipps😍😍😍

Analysis: { "fakeness_score": 25, "fakeness_confidence": 60, "overall_score": 35, "overall_confidence": 55, "comment_types": [ { "type": "positive praise / compliment", "count": 1, "purpose": "Show appreciation for content (engagement/relationship building). Likely intended to signal approval and encourage the creator; could also serve to boost visible engagement." } ], "interpretation": "Only a single comment is available: \"Ich liebe deine Tipps😍😍😍\" (\"I love your tips\"). This is a short, positive, emoji-rich compliment in the account's language, which leans toward being a genuine follower reaction. However, such generic praise is also commonly used by low-effort bots or paid-comment networks, so absolute certainty is low. Given the single-item sample there is insufficient evidence to judge overall audience quality or authenticity for advertising decisions. Recommended next steps before buying ads: obtain a larger sample of comments across multiple recent posts, check comment-to-like and comment-to-follower ratios, inspect commenter profiles for real activity (profile pictures, posting history, follower counts), look for repeated phrases or identical emojis across commenters, and review reply threads and audience demographics. With current data I rate the comments as likely genuine but shallow (fakeness 25) and the overall comment signal for ad-feasibility as weak (overall score 35)." }

Text: Was ist das von einer Lippenstift? Der ist ja wunderschön und ich mag solche Farbe. Vielen Dank Voraus.

Analysis: { "fakeness_score": 10, "fakeness_confidence": 75, "overall_score": 65, "overall_confidence": 60, "comment_types": [ { "type": "Product inquiry / question", "count": 1, "purpose": "Asking what lipstick/brand/shade is used — seeking purchase or product-identification information." }, { "type": "Compliment / positive feedback", "count": 1, "purpose": "Expresses admiration for the color/appearance, signaling positive sentiment toward the showcased product." }, { "type": "Engagement / interest signal", "count": 1, "purpose": "Generates interaction on the post and signals potential purchase intent or follow-up (expects reply)." } ], "interpretation": "This single comment appears authentic and organic: it contains a specific product question in German, a genuine-sounding compliment, and a polite 'thank you' — phrasing that is typical of real followers rather than bot-like templates. Fakeness is low (10/100) with moderate-high confidence because the comment is specific and conversational. As a signal for advertising feasibility, this is a positive but limited indicator: it shows product interest from a (likely) real German-speaking follower, which is good for beauty/ lipstick campaigns. However, this assessment is based on a single data point; before purchasing ad space or a campaign, analyze a larger sample of comments (volume, diversity, repeated/identical comments), commenter account authenticity (profiles, follower counts, activity), overall engagement rate, audience demographics and reach. With more consistent, similar comments across posts, confidence in the influencer's suitability would increase." }

Text: Schöne Farbe 😍

Analysis: { "fakeness_score": 20, "fakeness_confidence": 45, "overall_score": 55, "overall_confidence": 30, "comment_types": [ { "type": "short compliment / generic positive", "count": 1, "purpose": "express approval / social validation (likes the visual: color); low informational value and no purchase intent" } ], "interpretation": "Only a single comment was provided: 'Schöne Farbe 😍' (\"Nice color\"). This is a brief, positive, low-effort reaction typical of genuine followers who appreciate the aesthetic. It contains an emoji and no product-specific language or call-to-action. With one example there is very little evidence of coordinated or automated activity, but the sample is too small to draw firm conclusions about overall audience authenticity. For advertising decisions, this comment indicates simple positive sentiment but not strong purchase intent or detailed engagement. Recommended next steps: analyze a larger sample of recent comments across multiple posts, look for repeated phrasing or identical emoji usage (signs of bots or comment pods), check engagement rate and follower quality, and examine comments that reference product experience or ask questions (higher value for ad feasibility)." }

Text: Inna vielen Dank für deine tolle Tips ❤️

Analysis: { "fakeness_score": 15, "fakeness_confidence": 65, "overall_score": 40, "overall_confidence": 50, "comment_types": [ { "type": "Appreciation / Thank-you", "count": 1, "purpose": "Positive feedback and relationship-building (social proof; signals that the follower found the content useful)" } ], "interpretation": "The single comment 'Inna vielen Dank für deine tolle Tips ❤️' reads as a genuine appreciative reply: it directly addresses the creator by name, gives thanks for 'tips', and includes an emoji. These features (personalization, topical reference, emoji) decrease the likelihood of it being a bot or paid fake engagement, hence a low fakeness score (15). Confidence is limited because this analysis is based on only one comment; patterns that indicate inauthenticity (repetitive wording across many comments, generic praise from accounts with no profile pictures or few followers, or comment timing clusters) cannot be evaluated. For ad-buy decisions this single positive comment provides minimal supporting evidence—useful as a small signal of valued content but insufficient to judge overall audience quality or engagement authenticity. Recommend collecting: (1) larger sample of comments, (2) commenter profile checks (age, follower count, posting history), (3) comment timing and repetition analysis, and (4) overall engagement rate metrics before making a purchase decision." }

Text: Deine manicure ist so schön. Erzähl uns mal bitte auch etwas über deine Handpflege. Du hast wunderschöne Hände.

Analysis: { "fakeness_score": 10, "fakeness_confidence": 60, "overall_score": 70, "overall_confidence": 50, "comment_types": [ { "type": "Compliment / Praise", "count": 1, "purpose": "To flatter the creator and provide positive social proof (boosts perceived popularity/appeal)." }, { "type": "Content request / Engagement prompt", "count": 1, "purpose": "Asks the influencer for more information (invites follow-up content and further engagement)." }, { "type": "Niche-specific interest / Product curiosity", "count": 1, "purpose": "Signals interest in handcare/manicure-related content or products — potential consumer intent for related ads." } ], "interpretation": "This single comment reads natural and specific (mentions 'manicure' and asks about 'Handpflege'), which makes it unlikely to be a generic bot or paid/generic compliment. It serves three functions simultaneously: praise (social proof), a direct request for more content (increases creator-driven engagement opportunities), and an expression of niche interest (useful for beauty/handcare advertisers). As a positive signal, this comment supports the influencer's relevance for beauty or hand-care campaigns. However, this is only one data point — confidence is limited. Before making an advertising buy decision, review a larger sample of comments for repetition/generic language, check commenter profiles for authenticity (recent accounts, no posts, spammy usernames), examine timing patterns, and compare engagement rates vs. follower count. If many comments show similarly specific, unsolicited requests and compliments from authentic accounts, that strengthens the case for purchase; if comments are mostly short, generic, or repeated phrases, treat engagement as likely inflated." }

Text: Was für einen Lidschatten nimmst du? Tolle Farbe😍

Analysis: { "fakeness_score": 10, "fakeness_confidence": 80, "overall_score": 50, "overall_confidence": 35, "comment_types": [ { "type": "product_inquiry + compliment", "count": 1, "purpose": "Ask which product is used (seeking purchase/recommendation) and express admiration; indicates genuine interest and potential intent to buy." } ], "interpretation": "The single comment ('Was für einen Lidschatten nimmst du? Tolle Farbe😍') appears genuine: it asks for the specific eyeshadow and praises the color. This combines direct product interest with positive sentiment, which is useful for brand/advertiser signals (potential for conversion or follow-up conversation). Fakeness is low because the wording is specific and conversational rather than generic praise or emoji-only. However, this is only one data point — you cannot reliably assess overall audience authenticity or ad-readiness from a single comment. For an actionable advertising decision, review a larger sample of recent comments, the like-to-comment ratio, comment diversity (questions, critiques, tagging), response rate from the influencer, and follower quality (demographics, activity). Indicators to watch for that would lower the feasibility score: many repetitive/generic comments, high volume of short emoji-only replies, sudden spikes in low-quality comments, or very low influencer reply rate. With the current minimal sample, the post shows some positive signal but is insufficient alone to recommend advertising spend." }

Text: Sind dann hier deine Lippen übergeschminkt ?

Analysis: { "fakeness_score": 8, "fakeness_confidence": 85, "overall_score": 60, "overall_confidence": 60, "comment_types": [ { "type": "engagement/question/critical", "count": 1, "purpose": "Ask for clarification about the appearance of the influencer's lips (possible critique about over-applied makeup); indicates attentive, product-related engagement" } ], "interpretation": "The single comment ('Sind dann hier deine Lippen übergeschminkt ?' — 'Are your lips over-painted here?') reads as a genuine, conversational question from a follower rather than a generic promotional or bot-style message. Its purpose is to seek clarification and subtly criticize or question the makeup look; this indicates audience attention to product/aesthetic details, which is useful for brand partners in beauty/cosmetics. However, the sample size is extremely small — one comment alone is insufficient to judge overall authenticity or audience quality decisively. Recommended next steps: review a larger set of comments for repetition, timing patterns, commenter profiles (real accounts vs. bots), like-to-comment ratio, and comment diversity to assess engagement health before making advertising decisions." }

Text: ❤️

Analysis: { "fakeness_score": 15, "fakeness_confidence": 30, "overall_score": 25, "overall_confidence": 30, "comment_types": [ { "type": "emoji_like", "count": 1, "purpose": "express positive sentiment/affection/support; low-effort engagement to signal approval or attention without substantive feedback" } ], "interpretation": "Only a single comment — a heart emoji — is present. This is a generic positive engagement signal that carries very little informational value about audience quality or intent. Such comments are commonly genuine expressions of support from real followers but are also frequently produced by low-effort bot accounts or mass-engagement services. Given the extremely small sample, the likelihood of fakeness is judged low-to-moderate (fakeness_score 15) but with low confidence because one data point is insufficient to generalize. For advertising decisions this comment alone is not meaningful: it neither indicates strong interest in product-related content nor provides evidence of an engaged, relevant audience. Recommend collecting more data before purchase — e.g., number of comments, comment variety and depth, like-to-comment ratio, timing distribution, commenter profile checks (age, follower counts, activity), follower growth history, and engagement rates across multiple posts — to form a reliable assessment." }

Text: Ich hab nicht Mal genug Lippe um sie voller zu schminken 😂 aber bei dir schaut alles super aus 😍

Analysis: { "fakeness_score": 10, "fakeness_confidence": 85, "overall_score": 45, "overall_confidence": 60, "comment_types": [ { "type": "Compliment / Positive engagement (personalized)", "count": 1, "purpose": "Praise and social bonding; validation of the influencer's appearance with an aspirational/self-comparative tone (follower contrasts themselves with influencer)." } ], "interpretation": "Single comment is a personalized, colloquial German message with emoji and self-deprecating humor: \"I don't even have enough lip to make them fuller with makeup 😂 but on you everything looks great 😍\". This reads as authentic follower engagement (not a generic bot or spam): it references a specific physical trait, uses natural language and emojis, and offers a genuine compliment. Fakeness risk is low based on this message alone, but the sample size is one comment — insufficient to infer overall audience authenticity or activity. For advertising decisions: the tone is positive and indicates an engaged follower mindset, but one comment does not demonstrate consistent, scalable engagement. Recommend collecting a larger sample of comments, overall engagement rate, follower demographics, and comment diversity before purchasing ads or sponsorships." }

Text: Ich finde das sieht so komisch aus, aus der Nähe, wenn man etwas weiter außen "malt". Oder mache ich etwas falsch?

Analysis: { "fakeness_score": 10, "fakeness_confidence": 80, "overall_score": 60, "overall_confidence": 65, "comment_types": [ { "type": "constructive feedback / question", "count": 1, "purpose": "Express an observation about the technique shown and ask for clarification or help (engagement seeking; topic-relevant feedback)." } ], "interpretation": "The single comment is a topic-specific, context-aware remark asking whether the viewer is doing something wrong because the result looks odd up close when they 'paint' further out. The wording is natural, specific and includes a question, which are signs of genuine user engagement rather than bot/generic praise. As a signal for influencer advertising feasibility, this is positive in terms of comment quality — it shows an interested, relevant follower — but the sample size is very small (one comment), so the overall engagement volume appears low. Recommendation: treat this as a quality engagement indicator but verify broader comment volume, timing patterns, follower authenticity and recurring conversational comments across other posts before committing to advertising spend." }

Text: Volle Lippen

Analysis: { "fakeness_score": 25, "fakeness_confidence": 30, "overall_score": 50, "overall_confidence": 30, "comment_types": [ { "type": "short compliment / descriptor", "count": 1, "purpose": "Brief positive remark about appearance ('full lips'); likely meant as a compliment or note of interest (could indicate interest in lip-related product/service)." } ], "interpretation": "Only one short foreign-language comment ('Volle Lippen' — German for 'full lips') is available, so conclusions are highly limited. The comment is ambiguous: it reads as a genuine, brief compliment or observation, but its brevity and lack of context mean it could also come from a low-effort account or automated source. Given the small sample, fakeness is assessed as low-to-moderate (25) but with low confidence (30). Overall suitability of this post for advertising cannot be judged from a single comment; current assessment is neutral (50) with low confidence. Recommendation: analyze a larger set of comments, commenter profiles (account age, follower count, posting history), comment timing and patterns, like-to-comment ratio, and presence of repetitive/comment templates before making any ad-purchase decision." }

Text: Danke für den Tip. Niemals sind schmale Lippen schön . Werde deinen perfekten Tipps immer folgen.

Analysis: { "fakeness_score": 40, "fakeness_confidence": 50, "overall_score": 45, "overall_confidence": 40, "comment_types": [ { "type": "Praise / endorsement (generic)", "count": 1, "purpose": "Positive feedback / social proof — expresses agreement with the creator and signals intent to follow their advice." } ], "interpretation": "The single comment is short, positive and somewhat generic: \"Danke für den Tip. Niemals sind schmale Lippen schön. Werde deinen perfekten Tipps immer folgen.\" Linguistic cues: polite thanks, absolute statement of agreement, and exaggerated praise (\"perfekten Tipps\"). These characteristics are consistent with a genuine engaged follower, but also typical of low-effort bot or fake-comment patterns (generic praise, lack of personalization, slight grammatical awkwardness). With only one comment it's impossible to be certain. For an advertising-purchase decision this comment alone provides weak support: it contributes social proof but does not demonstrate deep, authentic engagement (no specifics, no questions, no user history). Recommended next steps before buying ads: analyze more comments for repetition and variety, inspect commenter profiles (account age, follower/following ratio, posting history), check timestamps for bursts, count comment likes/replies, and compare language diversity. Based on this single sample I rate the comment as leaning slightly toward possibly inauthentic (hence fakeness 40) but with low-to-moderate confidence; overall suitability of the post for advertising is borderline (overall score 45) and should be confirmed with broader data." }

Text: Ein Business MakeUp für Fotoshooting würde mich interessieren. 😍

Analysis: { "fakeness_score": 10, "fakeness_confidence": 75, "overall_score": 70, "overall_confidence": 60, "comment_types": [ { "type": "Genuine interest / content request", "count": 1, "purpose": "User asks for a specific tutorial or service (business makeup for a photoshoot). Signals intent, positive interest and potential conversion." } ], "interpretation": "The single comment is a context-specific, positively phrased request (German, with a heart-eyes emoji) asking for a business makeup for a photoshoot. It reads as a genuine follower asking for content or a service rather than a generic or promotional bot comment. Fakeness likelihood is low because the message is specific, grammatically normal, and contains no link, username tag, repeated phrase, or generic praise. Confidence is moderate-high for this comment but limited overall because the sample size is one. For advertising feasibility this comment is a positive signal of audience interest in makeup-related content and potential receptiveness to paid promotions, but you should analyze a larger set of comments, engagement rates, commenter account quality, timing patterns, and follower authenticity before making a purchase decision." }

https://www.instagram.com/reel/DAIH_NKNzYY -

Comment ER: 0.50%

Analysis

{
  "income_level": {
    "Score": 75,
    "Confidence": 60,
    "Interpretation": "Visual cues suggest a mid-to-above-average lifestyle: tidy, neutral, well-lit interior, tasteful simple clothing, layered delicate jewelry, manicured nails and premium-looking makeup packaging. No clear luxury logos but also no obvious low-cost signals — evidence is moderate so confidence is limited."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Clear talking-head format: the creator appears on camera, looks into the lens, speaks in first person (transcript and on-screen speech) and demonstrates while speaking; mouth movement and gestures are visible in multiple frames."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly makeup/skincare focused: step-by-step application, product demonstrations, text overlays (MAKE-UP, FALSCH & RICHTIG), and the transcript states she is a make-up artist/trainer and promises many beauty videos — strong direct alignment."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No frames or readable text show advertising for low-cost retailers (Shein, AliExpress, Temu, Aldi, Lidl etc.). Content centers on makeup demos and self-promotion."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising or pillow product references are visible in frames or transcript."
  },
  "ads_focus_consistency": {
    "Score": 95,
    "Confidence": 90,
    "Interpretation": "Any promotional content is coherent and focused on a single theme (makeup / beauty / live tutorial). Products shown and the call-to-action (follow, live session) align with the creator's niche; no unrelated product categories detected."
  },
  "sales_authenticity": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "Frames and transcript show authentic, demonstrative promotion: she explains common mistakes, removes excessive lashes, shows how to apply products and offers a live tutorial. Personal voice, usage demonstration and context (10-minute routine, why things age someone) are present — strong authenticity signals."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 80,
    "Interpretation": "Advertising/self-promotion appears inside the content: direct call-to-action to follow and join a free live session, plus product demonstrations integrated into the video (counted as in-content advertising/promotion)."
  },
  "structured_thinking": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "Transcript and visuals show a structured approach: she lists problems (too-long lashes, wrong brows, lipstick without liner), explains the effect (makes you look older), and promises a step-by-step 10-minute solution — cause→effect and procedural explanation are present."
  },
  "knowledge_depth": {
    "Score": 80,
    "Confidence": 75,
    "Interpretation": "Content reflects professional-practice knowledge (make-up artist/trainer) and practical, less-obvious tips (what ages vs. what lifts). This sits at a 'professional mainstream / advanced enthusiast' level — useful and specific but not academic or scientific depth."
  },
  "age_over_30": {
    "Score": 100,
    "Confidence": 100,
    "Interpretation": "Transcript explicitly states her age (47 / 48) and visual appearance matches; strong direct evidence she is over 35."
  },
  "intelligence": {
    "Score": 85,
    "Confidence": 75,
    "Interpretation": "Communication is clear, organized and goal-directed (identifies problems, explains solutions, invites learners). Vocabulary and structure in the transcript indicate practiced, articulate presentation consistent with professional competence."
  },
  "personal_values": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "She expresses personal principles about makeup aesthetics ('dezent, edel, elegant'), speaks in first person and positions her content as a specific approach to beauty — evidence of a value-driven stance though broader value narrative is limited in the available frames."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Energetic, engaged delivery in transcript and visuals (inviting viewers to a live session, friendly tone, smiling expressions). Emotional energy appears positive and motivating."
  },
  "charisma": {
    "Score": 80,
    "Confidence": 75,
    "Interpretation": "Direct address, confident demonstrations, and an inviting CTA suggest the ability to engage and inspire the target audience (older women seeking flattering makeup). Charisma is evident though assessment is limited to short clips."
  ,
  "expert_status": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Strong explicit evidence: on-screen text and transcript state she is a 'Make-up-Artist und Trainer' and visuals show professional technique demonstrations and teaching-style framing — clear expert status in makeup artistry."
  }
}

Comments (15)

Text: Einfach nur WOW, sieht toll aus😍

Analysis: { "fakeness_score": 55, "fakeness_confidence": 25, "overall_score": 30, "overall_confidence": 20, "comment_types": [ { "type": "Generic short compliment / emoji", "count": 1, "purpose": "Express praise and positive sentiment; surface-level engagement providing social proof. Low-effort interaction that can come from a genuine casual follower or automated/generic accounts." } ], "interpretation": "Only a single comment is available: a short, positive message with an emoji ('Einfach nur WOW, sieht toll aus😍'). This is a common pattern for both authentic casual praise and for low-effort/farm comments generated by engagement services or bots. With one short compliment there is insufficient signal to judge audience authenticity or depth of engagement. Given the comment's generic wording and emoji, the likelihood of it being non-organic is moderate, but confidence is low because a single example is not representative. For an advertising decision you should not rely on this comment alone. Recommended next steps: inspect the commenter’s profile(s) (account age, follower count, posting history, bio), check comment diversity and repetition across recent posts, compare likes-to-comments ratio, examine timing patterns (many similar comments in short intervals), and review broader audience metrics (reach, saves, story views, demographic match). Based on the current evidence, I would rate the post’s comment-based suitability for ad purchase as low (30/100) but with low confidence — obtain more comments and account-level engagement data before proceeding." }

Text: Wow 🤩 wo sind die Produkte erhältlich? Bitte 🙏

Analysis: { "fakeness_score": 5, "fakeness_confidence": 80, "overall_score": 75, "overall_confidence": 70, "comment_types": [ { "type": "Purchase inquiry / genuine engagement", "count": 1, "purpose": "A follower asking where the products are available — expresses direct purchase interest and intent to engage with the product" } ], "interpretation": "The single comment ('Wow 🤩 wo sind die Produkte erhältlich? Bitte 🙏') reads as a genuine, purchase-oriented engagement: it contains natural language (German), emoji and a polite request, and is not promotional, repetitive, or link-based as typical spam/bot comments are. Based on this one comment alone the likelihood it is fake is very low (fakeness score 5) with reasonable confidence. For advertising feasibility this comment is a positive signal — it shows product-awareness and buying intent among at least some followers. However, this assessment is limited by sample size (only one comment). To increase confidence, review a larger set of comments for meaningful engagement rate, commenter account authenticity (age, follower count, activity), comment diversity, and frequency of similar inquiries. If most comments are similar and from authentic accounts, the post/influencer is likely valuable for advertising. If similar-looking comments are repetitive or come from low-quality accounts, lower the score accordingly." }

Text: 👏👏👏👏😍❤️ sehr schön

Analysis: { "fakeness_score": 30, "fakeness_confidence": 35, "overall_score": 40, "overall_confidence": 30, "comment_types": [ { "type": "short positive praise (emoji + brief text)", "count": 1, "purpose": "express approval/admiration; lightweight engagement signal to the poster and other viewers" } ], "interpretation": "The single comment \"👏👏👏👏😍❤️ sehr schön\" is a short, generic positive reaction (multiple emojis + 'very beautiful' in German). This type of comment commonly appears from genuine followers but is also exactly the format used by low-effort bot or purchased-comment services. With only one comment to analyze there is very limited signal: it indicates positive sentiment but provides no topical relevance, no conversation, no call-to-action, and no evidence of a real user relationship (no question, no tagging, no details).\n\nGiven the brevity and generic nature, I assign a modest fakeness risk (30/100) but with low confidence (35/100) because one comment is insufficient to judge the overall comment authenticity. For advertising feasibility, the observed comments are weak evidence of meaningful organic engagement — score 40/100 with low confidence (30/100). To improve assessment before buying ads consider: (1) audit multiple recent posts for comment diversity, repetition, and timing patterns; (2) inspect commenter profiles (age, follower counts, posting history, profile pictures) for bot signals; (3) check engagement rate (likes vs. followers vs. comments) and follower growth history; (4) ask the influencer for audience demographics and past campaign performance metrics. Based on this single comment alone, I would not recommend committing budget without a deeper audit." }

Text: Hallo, könntest du bitte sagen welche Lidschatten Palette du für dieses Make-up benutzt hast sind alles schöne warme Korallentöne. Ich würde gerne die Palette wissen. 🙏🏻 vielen Dank.

Analysis: { "fakeness_score": 8, "fakeness_confidence": 85, "overall_score": 65, "overall_confidence": 60, "comment_types": [ { "type": "product inquiry / genuine question", "count": 1, "purpose": "Asking which eyeshadow palette was used (specific product inquiry). Shows direct interest in the makeup product and potential purchase or replication intent." } ], "interpretation": "The single comment is a direct, polite product inquiry in German asking which eyeshadow palette was used. It references specific color tones (warm coral tones) and includes a polite emoji and thanks, which are typical of genuine audience members seeking product information. There are no signs of generic praise, marketing-speak, or repetitive/templated phrasing that often indicate fake or bot comments. Given only one comment, this is weak but positive signal of authentic interest and potential purchase intent — useful for advertisers who want audience product curiosity. However, this sample is too small to draw firm conclusions about overall comment authenticity or audience quality. For ad-buy decisions, request more data: full comment set, commenter account details (follower counts, activity), comment timestamps, likes per comment, reply patterns, overall engagement rate, and audience demographics. Based on this single comment, influencer ad-feasibility is moderately promising (score 65) but requires broader evidence to increase confidence." }

Text: Dezent ist anders

Analysis: { "fakeness_score": 10, "fakeness_confidence": 35, "overall_score": 50, "overall_confidence": 25, "comment_types": [ { "type": "Critical/negative", "count": 1, "purpose": "Express dissatisfaction or critique (calls out lack of subtlety in the post)." } ], "interpretation": "Only a single comment is available: 'Dezent ist anders' (German, meaning roughly 'this is not subtle'). This is a short, negative remark expressing that the post is too conspicuous. With one brief, language-specific negative comment there is low evidence of coordinated or fake activity; it reads as a genuine user reaction but the sample size is far too small to generalize. For advertising feasibility this single comment is only a minor signal — it suggests at least some viewers perceive the content as not understated, which may or may not matter depending on the brand. Recommend collecting a larger set of comments, engagement metrics (likes, saves, replies), follower authenticity checks, and sentiment distribution before making a purchase decision." }

Text: Hallo. Welche Produkte verwendest Du.

Analysis: { "fakeness_score": 10, "fakeness_confidence": 75, "overall_score": 45, "overall_confidence": 60, "comment_types": [ { "type": "Product inquiry", "count": 1, "purpose": "A follower asking which products are being used — indicates genuine interest/purchase intent and seeks information; also increases engagement on the post." } ], "interpretation": "Only one comment is available: a German-language question 'Hallo. Welche Produkte verwendest Du.' This reads as a straightforward product inquiry and likely comes from a real user rather than a bot (natural phrasing, language match). Fakeness is assessed as low (score 10) but with moderate confidence because a single comment is limited evidence. For advertising feasibility: the content of the comment is positive (shows interest) but volume is minimal, so you cannot reliably judge audience quality or engagement rates from this alone. Recommended next steps before purchase: review overall comment volume and diversity across multiple posts, check commenter account(s) for real activity (profile, posting history, follower ratio), examine likes/saves/stories metrics, and look for patterns of repetitive/generic comments that would indicate inauthentic engagement." }

Text: Die Augenbrauen sind aber auch zu hoch gesetzt....

Analysis: { "fakeness_score": 10, "fakeness_confidence": 80, "overall_score": 40, "overall_confidence": 30, "comment_types": [ { "type": "critical/negative feedback", "count": 1, "purpose": "Express dissatisfaction or critique about the subject's appearance (eyebrows); likely aimed at giving an opinion and/or prompting discussion." } ], "interpretation": "The single comment 'Die Augenbrauen sind aber auch zu hoch gesetzt....' is a brief, specific criticism about appearance. Its natural phrasing and specificity make it likely genuine rather than bot-generated (low fakeness). As a lone data point it signals negative sentiment from at least one follower and suggests the audience notices styling, editing, or cosmetic details. However, one comment is insufficient to draw firm conclusions about overall engagement quality or authenticity patterns. For advertising feasibility this comment alone is not decisive — it flags a potential sensitivity in the influencer's audience toward appearance-related content but doesn't indicate widespread negativity or inorganic engagement. Recommend analyzing a larger sample of comments (volume, sentiment distribution, repetition, timing), likes-to-comments ratio, follower quality, and reply behavior before making a final ad-buy decision." }

Text: Womit sind die Poren denn nun abgedeckt?

Analysis: { "fakeness_score": 15, "fakeness_confidence": 45, "overall_score": 50, "overall_confidence": 40, "comment_types": [ { "type": "Question / Product inquiry", "count": 1, "purpose": "Genuine user asking for clarification about product performance (coverage of pores) — informational engagement." } ], "interpretation": "The single comment ('Womit sind die Poren denn nun abgedeckt?') reads like a genuine, specific product question from a real user interested in how the product handles pore coverage. It is not promotional, not overtly short/generic, and does not contain spammy or repetitive patterns typical of bots or purchased comments. Given only one comment to analyze, the fakeness estimate is low (15) but confidence is limited (45) because a single data point cannot reveal overall audience authenticity or engagement quality. For advertising feasibility the available evidence is insufficient: this comment indicates some real user interest, but you need broader signals (number and variety of comments, timing patterns, likes-to-comments ratio, follower quality, recurring commenters, and account history) before deciding. I recommend requesting the full recent comments dataset, engagement metrics, and follower audit for a reliable buying decision." }

Text: Was sind das für Produkte ?

Analysis: { "fakeness_score": 10, "fakeness_confidence": 65, "overall_score": 40, "overall_confidence": 50, "comment_types": [ { "type": "question / inquiry", "count": 1, "purpose": "Information seeking — the commenter asks what the products are, indicating curiosity and potential genuine interest rather than promotion or spam." } ], "interpretation": "The single comment ('Was sind das für Produkte ?' / 'What kind of products are these?') is a direct product inquiry and most likely genuine (low likelihood of being fake). It signals curiosity and basic engagement but does not indicate strong purchase intent or enthusiastic endorsement. Because there is only one comment provided, this is an extremely limited sample and cannot be used to reliably assess overall comment authenticity, audience quality, or campaign suitability. For advertising decisions, request a larger comment sample and the influencer's engagement metrics (likes, saves, reach, follower audit, time-series comment patterns, response rate). Current evidence: small positive signal (real user curiosity) but insufficient to recommend a purchase on its own — proceed with caution and request more comprehensive data before committing to advertising spend." }

Text: ❤️❤️❤️

Analysis: { "fakeness_score": 40, "fakeness_confidence": 50, "overall_score": 25, "overall_confidence": 60, "comment_types": [ { "type": "emoji-only positive", "count": 1, "purpose": "Express affection/approval; light engagement signal (low informational value)" } ], "interpretation": "Only a single comment is present and it consists of three heart emojis. Emoji-only comments commonly indicate a quick positive reaction but provide no substantive feedback about the content, purchase intent, or audience sentiment. Such comments can be genuine (fans showing affection) or low-effort engagement from bots/engagement pods — there is not enough context to distinguish. For advertising decisions this is weak evidence of an engaged, responsive audience. Recommend requesting additional metrics (like comments per post, comment diversity, likes-to-followers ratio, audience demographics, recent engagement patterns) or running a small test campaign before committing. If multiple posts show similar low-information comments, treat the account as lower-priority for ad spend unless other metrics justify it." }

Text: Richtig schön

Analysis: { "fakeness_score": 40, "fakeness_confidence": 30, "overall_score": 35, "overall_confidence": 25, "comment_types": [ { "type": "short generic praise", "count": 1, "purpose": "positive reinforcement/engagement (simple compliment, low informational value)" } ], "interpretation": "Only a single short comment \"Richtig schön\" (\"Really beautiful\") is available. This is a low-effort positive remark that provides little evidence either way: it can be a genuine follower expressing appreciation, but the generic nature also matches common bot/engagement-pod behavior. With one comment you cannot reliably judge authenticity or audience quality. For advertising decisions, this comment is low value — it does not indicate purchase intent, detailed interest, or an engaged community. I recommend a broader analysis (comment volume and diversity across multiple posts, commenter profile inspection, timing patterns, like-to-comment ratios, repeated phrasing across posts) before deciding on ad spend. Based on the single comment, I assess moderate likelihood of inauthenticity (fakeness 40) but with low confidence; overall suitability for advertising from this single datapoint is low (35) and also low confidence." }

Text: 🔥🔥🔥

Analysis: { "fakeness_score": 60, "fakeness_confidence": 50, "overall_score": 45, "overall_confidence": 40, "comment_types": [ { "type": "emoji-only approval / low-effort engagement", "count": 1, "purpose": "Express enthusiasm or approval (positive reaction), increase visible engagement; provides little informational value about genuine interest." } ], "interpretation": "The single comment ('🔥🔥🔥') is a generic, positive emoji reaction. Such comments commonly appear from genuine followers expressing enthusiasm, but they are also frequently produced by engagement pods, low-effort paid commenters, or bots because they are quick and inflate visible engagement without substantive feedback. With only one comment available, there's very limited signal: you cannot reliably judge audience authenticity, sentiment depth, or purchase intent. For advertising-feasibility decisions this single emoji is weak evidence. Recommended next steps: analyze a larger sample of comments across multiple posts, check commenter profiles (activity, follower counts, avatars, bios), look for repeated/comment-similar users across posts, examine timestamps for burst patterns, and compare comment quality ratio to follower count and likes. Based on the current tiny sample, treat engagement as suspect-to-uncertain and request more data before committing ad spend." }

Text: Auch wenn sie botox hätte? Na und? Es geht hier um schminktechnik!

Analysis: { "fakeness_score": 10, "fakeness_confidence": 75, "overall_score": 45, "overall_confidence": 40, "comment_types": [ { "type": "defensive/supportive", "count": 1, "purpose": "Defends the person in the post against criticism (mentions 'Botox') and redirects the discussion to the post's topic (makeup technique); signals an engaged follower focusing on content rather than controversy." } ], "interpretation": "The single comment ('Auch wenn sie botox hätte? Na und? Es geht hier um schminktechnik!') is short, direct, and defensive — likely a real user defending the subject and steering conversation back to makeup technique. It shows topical engagement rather than generic praise or promotional language, which reduces the likelihood it's an obvious bot or paid generic comment. Fakeness is therefore low (around 10) with moderate-high confidence given the natural phrasing and context, but this judgment is limited by sample size. For advertising feasibility the comment is mildly positive (a follower protecting the influencer and focusing on content), but a single comment is insufficient to conclude audience quality or authenticity. Overall score is moderate (45) reflecting a small positive signal but high uncertainty. Recommend analyzing a larger, time-distributed sample of comments, comment-to-like ratio, follower growth patterns, diversity of commenters, and signs of inorganic behavior (repeated wording, mass emoji/praise, bot-like accounts) before making an advertising purchase decision." }

Text: Was für eine Verwandlung - wow! 🤩 Natürlich spielen auch die Frisur und die Kleidung mit rein, aber am Ende siehst du deutlich wacher, frischer und jugendlicher aus.

Analysis: { "fakeness_score": 15, "fakeness_confidence": 70, "overall_score": 60, "overall_confidence": 40, "comment_types": [ { "type": "Compliment / Praise", "count": 1, "purpose": "Positive feedback and social proof — to compliment the creator's transformation, encourage them and signal approval to other viewers." } ], "interpretation": "The single comment is a context-specific, positive compliment in natural German (mentions hairstyle and clothing, plus a clear outcome: looks more awake/fresh/younger). These details and the phrasing reduce the likelihood it is a generic bot or low-effort paid comment, so fakeness is assessed low (15/100) with moderate-high confidence. However, this is one isolated comment — the sample size is too small to judge the overall audience authenticity or engagement quality. For advertising-feasibility decisions this comment is a small positive signal (supportive audience tone), but you should review: a larger sample of recent comments, like-to-follower ratio, comment timestamps, commenter profiles (activity, follower counts, content), and presence of repetitive or generic comments. Based on the single comment alone I give a cautious middling overall score (60/100) with limited confidence (40/100); more data is required for a reliable buy/no-buy decision." }

Text: Sieht toll aus 😍😍👏

Analysis: { "fakeness_score": 30, "fakeness_confidence": 45, "overall_score": 45, "overall_confidence": 30, "comment_types": [ { "type": "short positive/emoji reaction", "count": 1, "purpose": "express positive reaction / engagement (compliment); can serve to signal approval and boost perceived popularity — also commonly used by both real followers and low-effort bot accounts" } ], "interpretation": "The single comment provided — \"Sieht toll aus 😍😍👏\" — is a generic positive reaction using emojis. Such comments are typical of genuine followers giving quick praise, but they are also frequently produced by low-effort engagement accounts or purchased-comment pools because of their short, non-specific nature. With only one comment it is impossible to reliably determine authenticity or audience quality. For influencer-advertising feasibility, this single data point is inconclusive: it indicates some positive engagement but not depth (no question, no product-specific feedback, no conversation). Recommended next checks before purchase: overall comment volume and variety on multiple posts, commenter account profiles (real-looking usernames, posting history, follower counts), timing/patterns of comments (many similar comments posted in short bursts), likes-to-followers ratio, and audience demographics. Based solely on this comment, treat the post as weak evidence of meaningful organic engagement." }

https://www.instagram.com/reel/C3F0SgbtiTK -

Comment ER: 0.10%

Analysis

{
  "income_level": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "Visual cues (neat, well-groomed appearance; styled hair; polished nails; tasteful checked knit sweater; simple but tidy interior with a decorative sculpture) indicate a middle to upper‑middle lifestyle. No clear premium/luxury markers (no visible designer logos, premium skincare/candle brands, flowers, or high-end interior details) are present in the frames, so evidence for a European premium/luxury lifestyle is insufficient."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Strong talking‑head format: the blogger's face is centered and dominant, she makes eye contact, mouth movement and gestures are visible, and the transcript is first‑person spoken German addressing viewers directly (invites to follow and to a live)."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Clear beauty/self‑care identity: on‑screen text lists makeup errors, the creator demonstrates eyeliner and other makeup steps on camera, and the spoken script promises makeup tips and a makeup live — consistent, focused beauty content."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 80,
    "Interpretation": "No visible advertising for low‑cost retailers (Shein, Temu, AliExpress, Aldi, Lidl etc.) in the frames or in the on‑screen text/transcript. Absence is based on provided frames only."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 70,
    "Interpretation": "No pillow advertising or pillow brand mentions visible in frames or text. (No pillows shown or promoted in the provided material.)"
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 85,
    "Interpretation": "Any promotional content in the frames is beauty‑focused (calls to follow for makeup tips and a free makeup live). No unrelated product categories or opportunistic ads are present in the provided frames."
  },
  "sales_authenticity": {
    "Score": 80,
    "Confidence": 60,
    "Interpretation": "Promotion is limited and appears authentic: the creator demonstrates technique and calls out specific makeup mistakes (black kajal, no eyeshadow base, wrong eyebrow/lip color) and links them to an outcome (ages/younger). There is a soft promo for a free live rather than hard product selling. However, readable captions or a direct product demonstration/personal testimonial for a commercial product are absent, so confidence is reduced."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 85,
    "Interpretation": "Advertising/promotion appears in the content: the transcript and on‑screen text include calls to follow and to attend a free makeup live (self‑promotion present inside the video)."
  },
  "structured_thinking": {
    "Score": 80,
    "Confidence": 85,
    "Interpretation": "Shows structured points and cause–effect reasoning: the creator lists concrete mistakes (black kajal, no eyeshadow base, eyebrow/lip errors), states the effect ('right makeup makes you younger; wrong makeup makes you older') and invites viewers to learn more in a live — indicates organized argumentation beyond simple praise/critique."
  },
  "knowledge_depth": {
    "Score": 60,
    "Confidence": 80,
    "Interpretation": "Content demonstrates practical, mainstream makeup knowledge (common corrective tips and routine steps). This aligns with advanced enthusiast / professional‑mainstream levels rather than narrow professional or scientific innovation — useful but not rare or highly technical based on the provided frames/transcript."
  },
  "age_over_30": {
    "Score": 100,
    "Confidence": 85,
    "Interpretation": "Facial features, styling and presentation in the frames strongly indicate the blogger is older than 35 (mature skin texture, styling choices)."
  },
  "intelligence": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "Communication is clear and purposeful: she explains specific mistakes, provides cause–effect statements, and structures an invitation to a learning event. This reflects good communicative and practical reasoning, though deeper cognitive traits beyond on‑camera clarity cannot be fully assessed from frames alone."
  },
  "personal_values": {
    "Score": 70,
    "Confidence": 70,
    "Interpretation": "The creator expresses a personal stance about makeup and appearance (first‑person address, teaching orientation: 'follow me to learn how to apply makeup well') and appears to position herself as a teacher/guide — indicating consistent values around beauty/self‑care and education, though long‑term consistency cannot be confirmed from a single clip."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 85,
    "Interpretation": "Frames and transcript show a warm, inviting tone (smiles, lively facial expressions, enthusiastic invitation to a free live). Emotional energy is positive and engaging in the provided material."
  },
  "charisma": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "The blogger is engaging on camera (direct address, confident gestures, friendly smile) and uses persuasive language ('follow me', 'I look forward to seeing you'). Visuals suggest she can attract and hold viewer attention, though audience response metrics are not available."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "Moderate evidence of expertise: the creator demonstrates technique, identifies specific makeup mistakes, and offers live teaching—signals of a skilled practitioner or professional enthusiast. However, no explicit professional credentials, clinic/studio environment, or on‑screen titles are visible in the frames, so expert status cannot be confirmed at high confidence."
  }
}

Comments (15)

Text: Wow 😍

Analysis: { "fakeness_score": 60, "fakeness_confidence": 40, "overall_score": 30, "overall_confidence": 30, "comment_types": [ { "type": "short generic positive (emoji)", "count": 1, "purpose": "simple praise/engagement signal — expresses liking or approval, often used to boost visible engagement. Can come from genuine followers, engagement pods, or automated/bot accounts." } ], "interpretation": "Only a single comment is available: 'Wow 😍'. This is an ambiguous, low-information signal. Short, emoji-only comments are common in real audiences but are also frequently produced by engagement pods and bots because they are quick to post and inflate apparent engagement. With one comment it is impossible to draw a reliable conclusion about audience authenticity. The moderate fakeness score reflects that this type of comment is more likely than a long, specific comment to be inorganic, but confidence is low due to the tiny sample. For advertising-feasibility decisions, this evidence is insufficient — the overall score is low. Recommended next steps before purchasing: review a larger sample of comments (diversity, length, specificity), check commenter profiles for activity/age/follower counts, inspect comment timing patterns, compare comment-to-like and comment-to-follower ratios, and look for conversational replies or brand-specific feedback. If multiple comments are similarly generic and from low-quality accounts, treat the influencer as higher-risk for fake engagement." }

Text: @rukiyevizercimen

Analysis: { "fakeness_score": 60, "fakeness_confidence": 50, "overall_score": 35, "overall_confidence": 50, "comment_types": [ { "type": "user mention / tag", "count": 1, "purpose": "To draw another user's attention to the post. This can be genuine (telling a friend to look) or inorganic (spam/engagement bait, tagging in pods or bot networks)." } ], "interpretation": "Only a single comment is available and it is a bare user mention (@rukiyevizercimen). That format is commonly used for: 1) genuine cross-reference (one user asking another to view the post), 2) low-effort engagement from real followers, or 3) inorganic activity such as spam tags or engagement-pod behavior. With no additional comments, no replies, no text content, and no context about the commenter or timing, the signal is weak. The moderately high fakeness score reflects the common use of mention-only comments by spam/bot strategies, but confidence is limited because a single tag can easily be authentic. For ad-buy decisions: this single comment suggests low-quality visible conversation and limited meaningful engagement on the post. Recommend obtaining more data before deciding: full comment list, number of comments/likes, commenter account characteristics (age, follower count, activity), frequency of similar mention-only comments across the influencer's posts, and timing patterns. If multiple posts show many mention-only tags from similar accounts, treat engagement as likely inorganic and reduce ad investment. If further inspection shows diverse, substantive comments and real-looking commenter profiles, the post/influencer may be more suitable." }

Text: ❤️❤️❤️mega lieben Dank 😍

Analysis: { "fakeness_score": 15, "fakeness_confidence": 60, "overall_score": 30, "overall_confidence": 40, "comment_types": [ { "type": "positive/thankful", "count": 1, "purpose": "Expressing gratitude and positive engagement with the post (personal appreciation)." }, { "type": "emoji-enhanced praise", "count": 1, "purpose": "Use of multiple emojis to amplify emotional tone (enthusiasm/affection)." }, { "type": "generic/low-information", "count": 1, "purpose": "Short, non-specific comment that signals engagement but provides little substantive feedback." }, { "type": "potential bot/spam", "count": 0, "purpose": "Automated or repeated comments often using emojis or short praise (no clear evidence here)." }, { "type": "question/feedback", "count": 0, "purpose": "Requests for information or constructive feedback (none present)." } ], "interpretation": "The single comment ('❤️❤️❤️mega lieben Dank 😍') is a brief, enthusiastic expression of thanks, combining emojis and a short German phrase. It reads as natural follower engagement (gratitude/praise) rather than promotional copy or a clearly automated message. However, the comment is low-information: it signals positive sentiment but gives no specific feedback about the product/content or intent to purchase. Given there is only one comment provided, conclusions about overall audience quality or authenticity are weak. For advertising-feasibility decisions you should not rely on this single datapoint. Recommended next steps: analyze a larger sample of recent comments, check commenter account quality (age, follower count, activity pattern), look for repeated phrasing or timing that indicates inauthentic engagement, compare comment rate to follower count and likes, and inspect replies/conversation depth. Based on this single comment alone the fakeness risk appears low, but the evidence base is too small to confidently support an ad buy — assign a cautious/low-to-moderate suitability rating until further data is reviewed." }

Text: Richtig … und weniger ist oft mehr

Analysis: { "fakeness_score": 15, "fakeness_confidence": 70, "overall_score": 35, "overall_confidence": 60, "comment_types": [ { "type": "Supportive / Agreement", "count": 1, "purpose": "Express agreement with the post's message; light-positive engagement intended to validate or reinforce the content." } ], "interpretation": "The single comment (“Richtig … und weniger ist oft mehr”) is a short, natural German phrase expressing agreement and a minimalist endorsement. It appears genuine (not overtly promotional, no repeated templates, no suspicious account cues provided), so fakeness is assessed low (15/100) though certainty is limited because only one comment and no metadata (account age, follower counts, posting patterns) are available. Overall engagement evidence is minimal — one organic-seeming agreement comment does not demonstrate broad or targeted audience interest; for advertising-feasibility this is weak support without additional metrics (comment volume, diversity, like-to-comment ratio, follower quality). Recommend collecting more comments and account-level data before making an ad-purchase decision." }

Text: 👏👏👏👏

Analysis: { "fakeness_score": 25, "fakeness_confidence": 55, "overall_score": 35, "overall_confidence": 50, "comment_types": [ { "type": "emoji_applause", "count": 1, "purpose": "Expresses approval/celebration or quick positive reaction; serves as low-effort engagement to boost visible interaction." } ], "interpretation": "The single comment is four clapping-hand emojis — a generic, low-effort positive reaction. Such comments commonly occur from real followers giving quick praise, but they are also used by automated or low-quality engagement accounts because emojis are safe, simple, and common. With only one comment provided, assessment is limited: low immediate evidence of coordinated or purchased activity, but also low informational value for measuring genuine audience interest. For advertising-feasibility decisions, this type of comment is weak signal: you should request a larger sample of comments, look for more substantive remarks (questions, personal stories, product-specific feedback), check engagement rates relative to follower count, and run a follower authenticity audit before committing to a buy." }

Text: Wie gerne ich immer Frauen, die den Kajal so auftragen ansprechen würde. Aber ich Trau mich nicht 🥹 Ich schwöre fürs Abschminken auf die Emulsion von @ohganicals kaum bekannt, aber besser als alles, was ich davor hatte!

Analysis: { "fakeness_score": 25, "fakeness_confidence": 60, "overall_score": 70, "overall_confidence": 50, "comment_types": [ { "type": "personal/relational", "count": 1, "purpose": "Expresses personal feeling (shyness) and relates to the post content to create rapport." }, { "type": "user testimonial / product endorsement", "count": 1, "purpose": "Recommends a specific product (Emulsion) as a personal favorite for makeup removal." }, { "type": "brand mention / tag", "count": 1, "purpose": "Mentions and tags a brand account (@ohganicals), which can raise awareness or act as a mild promotion." } ], "interpretation": "This single comment reads like a genuine user interaction: natural language, an emoji, a personal anecdote and a specific product recommendation with a tagged brand. There are low signs of automation or templated spam. The brand mention could be an organic recommendation, an unpaid shout-out, or (less likely given the casual tone) a small-scale affiliate/promo — context is missing to determine that. Because this is only one comment, confidence is limited. For advertising feasibility: this comment is a positive signal (engaged follower, product interest, real-sounding testimonial), but you need broader comment patterns and account-level data to be confident. Recommended next checks before purchase: volume of similar meaningful comments, diversity and authenticity of commenters (account age, profile activity, follower counts), repetition of the same brand mention across multiple comments/posts, timing patterns (burst vs steady engagement), and overall engagement rate. Based on this single comment, I rate the likelihood of authentic engagement as fairly good (low fakeness) and the post as moderately suitable for advertising, but further data is required to raise confidence." }

Text: Du hast recht mit dem richtigen Make-up 😍kann man viel erreichen 👏

Analysis: { "fakeness_score": 25, "fakeness_confidence": 60, "overall_score": 55, "overall_confidence": 40, "comment_types": [ { "type": "Supportive compliment / positive engagement", "count": 1, "purpose": "Expresses agreement and praise for the influencer's makeup message; serves as social proof and positive reinforcement." } ], "interpretation": "Only a single comment was provided: \"Du hast recht mit dem richtigen Make-up 😍kann man viel erreichen 👏\" (\"You're right — with the right makeup one can achieve a lot\"). It is short, positive and uses emojis, which is typical of genuine audience praise. There are limited signals of automation: the phrasing is natural and grammatically correct (minor spacing), not templated like obvious spam, but its generic positivity means it could also be low-effort engagement (whether organic or bot-driven cannot be determined from one entry.)\n\nFakeness assessment: low-to-moderate likelihood of being fake (score 25) with moderate confidence (60) because the comment reads human but sample size is too small to be certain. Overall advertising feasibility: moderate (score 55) with low-to-moderate confidence (40). A single positive comment gives minimal reassurance of authentic, engaged audience but is insufficient for a buy decision.\n\nRecommendations before purchasing ad space: obtain a larger sample of comments (50–200), check like-to-comment ratio, examine commenter profiles (age, follower counts, activity), look for repetitive/generic comments, review top comments and timestamps, request audience demographics and past campaign performance (clicks, conversions). Also run follower authenticity checks and compute engagement rate relative to follower count. These steps will raise confidence in the influencer's suitability for advertising." }

Text: Супер 👍

Analysis: { "fakeness_score": 45, "fakeness_confidence": 30, "overall_score": 35, "overall_confidence": 30, "comment_types": [ { "type": "generic short praise / emoji", "count": 1, "purpose": "positive feedback / social validation. Low-information engagement (simple compliment) typically used to signal approval; such comments can come from genuine followers or from low-effort bot accounts." } ], "interpretation": "Available sample is a single comment: \"Супер 👍\". This is a generic, positive, low-content comment that provides little signal about real audience interest or authenticity. Because the dataset is one short compliment, the likelihood of it being genuine vs automated is ambiguous — hence a middling fakeness score with low confidence. For advertising-feasibility decisions this is weak evidence: comment volume and depth are minimal, so you cannot rely on meaningful organic engagement from this post alone. Recommended next steps: review a larger set of comments across recent posts; check commenter profiles (age, follower counts, avatars, activity); compute engagement rates (likes vs comments vs follower count); look for repeated phrases or comment timing patterns; inspect follower quality and audience demographics. With those additional checks you can raise confidence and produce a reliable buy/no-buy recommendation." }

Text: Инночка , красотка.🔥🔥❤️❤️👏👏

Analysis: { "fakeness_score": 20, "fakeness_confidence": 60, "overall_score": 40, "overall_confidence": 50, "comment_types": [ { "type": "Compliment / Supportive", "count": 1, "purpose": "Выражение положительной реакции и личной симпатии (социальное подтверждение)." } ], "interpretation": "Комментарий «Инночка , красотка.🔥🔥❤️❤️👏👏» — краткий, эмоциональный и дружелюбный. Уменьшительное обращение «Инночка» и эмодзи указывают на либо реального знакомого/подписчика, либо на лояльного фаната. Отсутствуют признаки явного бот‑поведения (спам‑ссылки, шаблонные фразы на английском, бессвязные наборы символов), но односложный комплимент также характерен для взаимодействия из engagement‑подов или массовых лайк/коммент практик. Поскольку проанализирован только один комментарий, уверенность ограничена и нельзя делать выводы о широте или качестве вовлечённости аудитории в целом. Для оценки рекламной пригодности нужен больше данных: количество и разнообразие комментариев, соотношение комментариев/подписчиков, временные паттерны, профили комментаторов и наличие конкретных обсуждений продукта. На основании этого отдельного комментария можно считать реакцию позитивной, но низкоинформативной для принятия решения о покупке рекламы." }

Text: 👏👏

Analysis: { "fakeness_score": 40, "fakeness_confidence": 40, "overall_score": 45, "overall_confidence": 20, "comment_types": [ { "type": "emoji-only positive reaction", "count": 1, "purpose": "Express approval/encouragement; low informational content. Could be genuine quick engagement or generic/bot-like." } ], "interpretation": "Only a single comment ('👏👏') is provided. Emoji-only praise is common for genuine, casual engagement but is also frequently produced by bots, engagement pods, or low-effort followers. Given the extremely small sample size, any judgment is uncertain: I assign a moderate fakeness likelihood (40/100) with modest confidence (40/100). For advertising-purchase decisions this comment alone is insufficient evidence of an engaged, authentic audience; overall suitability is inconclusive to low (45/100) with low confidence (20/100). Recommended next steps: analyze a larger set of comments, examine commenter profiles (follow counts, activity, content), check timing patterns and repetition, look for substantive and varied comments, and measure comment-to-follower and like-to-follower ratios to better assess authenticity and ad-fit." }

Text: Ist es nicht heute?wenn ja,wie komm ich dahin?

Analysis: { "fakeness_score": 10, "fakeness_confidence": 50, "overall_score": 55, "overall_confidence": 40, "comment_types": [ { "type": "genuine question / logistical inquiry", "count": 1, "purpose": "Asks whether the event is today and how to get there — indicates real interest/attendance intent and direct engagement with the post content." } ], "interpretation": "Only one comment was provided. Its content ('Ist es nicht heute? wenn ja, wie komm ich dahin?') is a natural, context-specific question about timing and directions, showing user interest and relevance to the post. There are no signs of typical bot patterns (generic praise, emojis-only, repeated hashtags, promotional links) — the minor punctuation/capitalization irregularity is consistent with human typing. Given the single-sample limit, overall conclusions are tentative: comment authenticity appears high (low fakeness), but this is insufficient to judge overall audience quality or engagement rate. For advertising decisions, this single genuine comment is a positive signal but not decisive; recommend analyzing a larger comment set, commenter profiles, like counts, comment timestamps, and recurrence of similar messages before finalizing purchase." }

Text: 🔥🔥🔥

Analysis: { "fakeness_score": 60, "fakeness_confidence": 30, "overall_score": 40, "overall_confidence": 30, "comment_types": [ { "type": "emoji-only reaction", "count": 1, "purpose": "Generic positive reaction/praise to the post; serves to boost visible engagement. Could come from a genuine follower, an engagement pod member, or an automated/bot account." } ], "interpretation": "Only one comment was provided: \"🔥🔥🔥\". This is a low-information, emoji-only reaction that signals positive sentiment but carries little specific value (no product interest, no questions, no personal testimony). Emoji-only comments are common among real fans but are also frequently produced by bots or engagement pods that aim to inflate engagement metrics. Given a single short comment, the fakeness assessment is uncertain (hence moderate fakeness score and low confidence). For advertising-feasibility decisions, this single comment is insufficient evidence of a high-quality, purchase-intent audience. Recommendation: request a larger sample of comments across multiple recent posts, commenter account profiles (age, followers, activity), timing patterns (many similar comments at once), like-to-comment ratios, and historical engagement consistency. Check for repeat generic comments across posts and the presence of substantive comments (questions, testimonials, tags of friends). Until more data is available, treat the comment signal as weak and proceed cautiously when valuing this influencer for ad spend." }

Text: Unglaublich 👏👏👏

Analysis: { "fakeness_score": 40, "fakeness_confidence": 35, "overall_score": 30, "overall_confidence": 25, "comment_types": [ { "type": "Positive/generic praise (emoji)", "count": 1, "purpose": "Express admiration and approval; show engagement. Short, low-effort comments like this primarily serve to boost visible engagement and signal positivity, but give limited information about genuine audience interest." } ], "interpretation": "Only a single short comment \"Unglaublich 👏👏👏\" is available. This is a generic positive reaction that could be from a genuine follower or a low-effort/bot account. Its brevity and emoji-only content reduce its informational value for assessing authentic audience connection. With only one comment, there is insufficient evidence to judge overall comment quality or community engagement reliably. For advertiser decision-making, request a larger sample of comments and additional signals (comment volume over time, diversity/depth of comments, commenter account authenticity, likes-to-comments ratio, timing patterns). Based on this single comment the risk of inauthenticity is moderate and the suitability for advertising is low-to-marginal; confidence in these judgments is low due to extremely limited data." }

Text: 🔥🔥🔥

Analysis: { "fakeness_score": 40, "fakeness_confidence": 35, "overall_score": 50, "overall_confidence": 30, "comment_types": [ { "type": "emoji reaction", "count": 1, "purpose": "Quick positive reaction / praise and engagement-boost. Low information content; commonly used by genuine followers as well as by low-effort bot/engagement-farm accounts." } ], "interpretation": "Only a single comment is available: three fire emojis (\"🔥🔥🔥\"). This is a generic positive reaction that increases visible engagement but conveys no substantive feedback. Emoji-only comments are common among real followers but are also frequently produced by bots, engagement pods, or purchased-comment services because they are low-effort and safe. With one comment there is insufficient evidence to determine authenticity or the quality of the audience. For advertising-feasibility decisions this comment is neutral — it signals some positive sentiment but provides no proof of meaningful audience interest, conversion potential, or authentic community interaction. Recommendation: collect more data (full comment sample, commenter account details, timing patterns, like-to-comment ratio, follower growth spikes) before deciding on ad spend. If the overall comment set is similarly short, generic and repetitive, treat engagement as potentially low-quality and demand more robust KPIs or run a small test campaign first." }

Text: Erledigt

Analysis: { "fakeness_score": 65, "fakeness_confidence": 45, "overall_score": 30, "overall_confidence": 50, "comment_types": [ { "type": "single-word acknowledgement", "count": 1, "purpose": "Administrative confirmation or low-effort engagement (e.g., collaborator saying 'done', or a follower leaving a short reactive comment). Could also be a generic/bot comment from engagement pods or automation." } ], "interpretation": "The only provided comment is a single German word, \"Erledigt\" (\"Done\"). That kind of short, context-free reply is ambiguous: it may be an internal/administrative confirmation (team member or collaborator marking a task complete), a low-effort follower reaction, or automated/generic engagement from a bot or engagement pod. As a signal for advertising feasibility this is weak — it does not show meaningful audience interaction, discussion, or genuine endorsement of content. Given the lack of conversational context, number of unique commenters, likes, and other comments, I rate the comment set as likely low-quality/partially inauthentic (fakeness 65) but with moderate uncertainty. Overall I assess the post's comment-driven advertising value as low (30): not enough authentic, topical engagement to support a confident ad purchase decision. Recommendation: request a larger sample of comments, commenter profiles (follower counts, activity), engagement rates over multiple posts, and timing/patterns before making a buying decision." }

https://www.instagram.com/reel/DTwxoA_iiPU -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 70,
    "Confidence": 50,
    "Interpretation": "Visual cues show a polished, well‑groomed presentation: neat short haircut, manicured nails, glossy lipstick, gold hoop earrings and a soft mohair/angora‑type sweater. Background is neutral and lighting/prodution looks professional. There are no clear low‑cost/cheap household signals, but there are also no explicit luxury brands or travel/home cues — overall suggests mid‑to‑above average lifestyle rather than clear premium luxury."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Strong talking‑head format: face is centered and dominant in frame, mouth movement and German transcription indicate the creator speaks directly to camera ('Schlupflider? Stopp!... Folge mir... Ich freue mich auf dich'). Demonstrates and explains while looking into lens."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly a makeup tutorial for 'Schlupflider' (hooded eyelids). Frames repeatedly show makeup tools (brushes, cotton swab, mascara), stepwise application and final result — clear, consistent beauty/self‑care identity."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visible logos or mentions of low‑cost retailers (Shein, AliExpress, Temu, Lidl, etc.) in frames or text. The on‑screen copy is tutorial/self‑promo only."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No pillow advertising detected in the provided frames or captions."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 80,
    "Interpretation": "No advertising for multiple unrelated product categories is present; the content is focused on makeup instruction and personal follow‑up (no mixed, opportunistic ads visible)."
  },
  "sales_authenticity": {
    "Score": 100,
    "Confidence": 80,
    "Interpretation": "There is no brand/product advertisement shown in the frames to evaluate for authenticity. The on‑screen text and visuals present an instructional demo rather than a scripted product sell, so there is no evidence of staged/sponsored claims to contradict authenticity."
  },
  "frequency_of_advertising": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No advertising instances (brands or product promotions) are visible in the analyzed frames—only tutorial content and an invitation to follow the creator."
  },
  "structured_thinking": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "The creator demonstrates a stepwise technique visually (dotting/blending, then mascara) and uses brief directive lines ('Dieses Make‑up ist extra für dich. Einfach, schnell, effektiv'), indicating some structure. However, there is limited verbal explanation of rationale or cause‑and‑effect in the provided transcript, so deeper structured argumentation is not clearly evident."
  },
  "knowledge_depth": {
    "Score": 60,
    "Confidence": 70,
    "Interpretation": "Technique shown (targeting hooded eyelids with specific placement and blending) is practical and useful to engaged beauty enthusiasts (advanced‑enthusiast/mainstream level). It does not present specialized/professional clinical knowledge or novel scientific insight — more practical how‑to than rare expert knowledge."
  },
  "age_over_30": {
    "Score": 90,
    "Confidence": 70,
    "Interpretation": "Facial features, skin texture and styling indicate the creator is likely older than 35. Visual evidence is strong but age estimation from images has some uncertainty."
  },
  "intelligence": {
    "Score": 70,
    "Confidence": 50,
    "Interpretation": "Presentation is clear, concise and instructional (good communication skills evident). The content shows practical problem recognition and solution demonstration, but there is limited verbal evidence in the transcript to evaluate deeper analytical or conceptual intelligence."
  },
  "personal_values": {
    "Score": 40,
    "Confidence": 60,
    "Interpretation": "Frames and text show a first‑person invite ('Folge mir', 'Ich freue mich auf dich') and a focus on self‑care/appearance, but there are no explicit stated principles or value statements (e.g., 'for me, X matters') visible in the provided material."
  },
  "enthusiasm": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "Tone of the on‑screen text and closing line ('Ich freue mich auf dich') plus facial expressions and inviting framing convey a warm, positive energy and encouragement. Energy is friendly rather than exuberant."
  },
  "charisma": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "The creator appears composed, confident and personable on camera, with direct eye contact and an inviting call to action. The delivery is engaging for a beauty tutorial, though not highly theatrical — effective, approachable charisma."
  },
  "expert_status": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "Moderate evidence of being a knowledgeable beauty creator (consistent tutorial format, competent technique demonstration). No visible professional credentials, clinic/studio environment, or explicit claim of professional certification in the frames, so cannot be rated as a confirmed expert — more likely an experienced enthusiast or semi‑professional."
  }
}

Comments (1)

Text: Liebe Ina Du hast ein wunderschönes Gesicht 😍

Analysis: { "fakeness_score": 50, "fakeness_confidence": 40, "overall_score": 45, "overall_confidence": 30, "comment_types": [ { "type": "Compliment / Personal praise", "count": 1, "purpose": "Express admiration and provide positive social feedback (engagement). Could be genuine follower praise, a low-effort bot/template comment to increase apparent engagement, or an attempt to get attention from the influencer." } ], "interpretation": "Only a single comment was provided: 'Liebe Ina Du hast ein wunderschönes Gesicht 😍' (Dear Ina, you have a beautiful face). This is a simple, positive compliment with an emoji. Strengths: it signals positive sentiment and supplies social validation. Weaknesses: it is highly generic and matches common bot/spam templates used to inflate engagement (short praise + emoji). With one example it is impossible to reliably judge authenticity or audience relevance. Fakeness scored at 50/100 (moderate likelihood of being generic/automated), confidence 40/100 because of the extremely small sample. For advertising feasibility the score is 45/100 with low confidence (30/100); a single benign comment is insufficient evidence of a healthy, authentic, targetable audience. Recommendation: before purchasing ads or partnerships, collect and analyze a larger sample of comments and commenter profiles (account age, follower counts, posting frequency, comment diversity), check ratios (likes/comments/followers), look for brand- or product-related comments, conversation threads, and timing patterns. Also review recent posts for consistency of engagement and authentic interactions." }

https://www.instagram.com/reel/DTvo7lDjQl2 -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 80,
    "Confidence": 75,
    "Interpretation": "Visuals show a polished, well‑groomed presentation: styled hair, statement earrings, layered necklaces, neat interior with decorative object on a shelf and consistent lighting — all cumulative markers of a mid-to-premium lifestyle. No explicit European‑luxury brand logos are visible, so I did not assign a maximum score."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Clear talking‑head format: the creator is framed close-up, makes eye contact, mouth movement and facial expression match the provided first‑person transcript (she speaks directly to camera), and demonstrates products while addressing viewers."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly makeup/self‑care focused: multiple frames show step‑by‑step makeup application, captions and on‑screen text reference 'Make‑up' and 'Älter & Jünger', and transcript identifies her as a make‑up artist offering a live tutorial — strong, consistent beauty identity."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visible advertising or logos for low‑cost retailers (AliExpress, Shein, Temu, Lidl, Aldi etc.) in frames or transcript."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising detected in frames or transcript."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising/promotional content is focused on a single coherent category — makeup/beauty (promotion of a free make‑up live). No evidence of mixed, unrelated product categories."
  },
  "sales_authenticity": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "Strong authenticity signals: first‑person introduction, explicit professional credentials ('Make‑up‑Artist', 'since 24 years'), demonstration of product use on camera and a clear problem→solution framing (wrong makeup ages you; she will show step‑by‑step). The promo is for a free live tutorial rather than a hard sell. Lack of extensive readable longform copy reduces absolute certainty slightly."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising/promotion appears inside the content (her invitation to a free make‑up live is shown in transcript and on‑screen text)."
  },
  "structured_thinking": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Frames and transcript show cause‑and‑effect framing ('wrong makeup makes you look older; right makeup makes you look fresher') and an offered step‑by‑step live tutorial. Demonstrations indicate applied reasoning rather than only opinions, although longer spoken excerpts would increase confidence."
  },
  "knowledge_depth": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "Creator states 24 years as a make‑up artist and demonstrates practical techniques (application, lashes, liners). This indicates professional, practice‑based knowledge (professional mainstream / advanced enthusiast). Content appears applied and useful but not academic or scientific innovation."
  },
  "age_over_30": {
    "Score": 100,
    "Confidence": 100,
    "Interpretation": "Transcript explicitly states 'Ich bin 47 Jahre jung' — clear direct evidence the blogger is over 35."
  },
  "intelligence": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Speech (transcript) is concise, well‑structured and purposeful (problem statement, credentials, call to action). Visual demonstrations show organized technique. Sample is not large, but communication appears clear and competent."
  },
  "personal_values": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "Shows a stable value anchor around beauty/self‑care and professional standards (identifies as long‑time make‑up artist, invites viewers to learn her method). Uses first person and consistent messaging, indicating coherent voice and principles, though deeper value statements are limited in the provided excerpts."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Tone and closing lines in transcript ('Ich freue mich sehr auf dich') plus smiling, engaged facial expressions and inviting gestures indicate genuine positive energy and enthusiasm."
  },
  "charisma": {
    "Score": 85,
    "Confidence": 75,
    "Interpretation": "Creator demonstrates confident on‑camera presence, expressive delivery, direct address and an inviting CTA; visual style and performance are likely to engage viewers (strong personal presence in frames)."
  },
  "expert_status": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Explicit professional claim in transcript: 'ich bin Make‑up‑Artist, seit über 24 Jahren als Make‑up‑Artist und Trainerin tätig' and on‑camera demonstrations of technique — clear evidence of professional expert status in makeup artistry."
  }
}

Comments (0)

No comments

https://www.instagram.com/reel/DTvobiFjdfa -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 60,
    "Confidence": 50,
    "Interpretation": "Appearance is polished and tasteful (well-done makeup, neat manicure, simple gold hoop earrings, soft mohair-like sweater) which suggests above-average spending on personal grooming and clothing. No clear luxury-brand cues or explicit high-end home/travel markers visible in the frames, so not scored as premium/luxury."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Clear talking-head format: face centered and dominant in frame, direct eye contact, visible mouth movement implied by transcription in German, and first-person CTA ('Folge mir...'). Presenter speaks directly to camera while demonstrating."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly a makeup tutorial for 'Schlupflider' (hooded eyelids). Multiple frames show step-by-step application (dots, blending, mascara) and on-screen text references makeup tips — strong, consistent beauty/self-care alignment."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visible advertising for low-cost retailers (Shein/Temu/AliExpress/Aldi/Lidl etc.) or related logos in the provided frames; content appears purely tutorial-focused."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising or pillow branding visible in the frames; only makeup content and CTA present."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No advertising content detected in the frames; therefore there is no sign of inconsistent or heterogeneous ad categories."
  },
  "sales_authenticity": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No promotional ads are present to evaluate authenticity. The video is demonstrative and instructional rather than a sponsored product pitch, so no inauthentic sales signals are visible."
  },
  "frequency_of_advertising": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No advertising or product placements are visible across the provided frames; content appears to be an organic makeup tutorial with a follower CTA only."
  },
  "structured_thinking": {
    "Score": 60,
    "Confidence": 70,
    "Interpretation": "Visuals show a clear stepwise demonstration (marking, blending, finishing with mascara) indicating procedural structure. However spoken/text content is brief/promotional ('Einfach, schnell, effektiv') with limited explicit verbal reasoning in the transcript, so structure is visible but not deeply articulated."
  },
  "knowledge_depth": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "The tutorial shows practical technique for hooded lids (application points, blending), which is useful 'advanced enthusiast' knowledge. It does not present scientific/clinical detail or rare professional insights in the frames/transcription, so placed above mass tips but below specialist depth."
  },
  "age_over_30": {
    "Score": 80,
    "Confidence": 60,
    "Interpretation": "Visual appearance (facial features, styling, makeup approach) suggests the presenter is likely over 35. Not definitive from frames alone, but signs point to mid-30s/40s rather than under-30."
  },
  "intelligence": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Presentation is composed, clear, and purposeful. Demonstrates practical knowledge and communicates a specific problem/solution (hooded lids technique). Limited spoken transcript reduces ability to fully assess higher-level analytic thinking."
  },
  "personal_values": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "Frames show a helpful, service-oriented stance (teaching makeup for a specific issue) and friendly CTA, but there are no explicit statements of stable personal principles or value-driven positioning in the provided text/images."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Presenter displays warm facial expressions, direct engagement, and an upbeat CTA ('Ich freue mich auf dich'). Visual energy while demonstrating suggests positive, inviting tone."
  },
  "charisma": {
    "Score": 80,
    "Confidence": 75,
    "Interpretation": "Strong on-camera presence: confident eye contact, polished look, concise messaging and stepwise demo that are likely to engage and motivate viewers to try the method or follow for more tips."
  ,
  "expert_status": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "Moderate evidence of expertise: skilled technique demonstrations and professional-looking execution suggest a strong enthusiast or semi-professional makeup artist. No visible credentials, clinic/studio environment, or explicit professional titles in the frames to support high-confidence expert status."
  }
}

Comments (0)

No comments

https://www.instagram.com/reel/DTvWNesCoXN -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 65,
    "Confidence": 60,
    "Interpretation": "Visual cues show a polished, well-groomed presentation (neat haircut, gold hoop earrings, manicured nails, soft angora-like sweater) and good lighting — signs of above-average taste and some disposable income. No explicit premium brands or luxury items are visible, so I do not rate this as clear luxury."
  },
  "talking_head": {
    "Score": 95,
    "Confidence": 90,
    "Interpretation": "Frames show the blogger centered, looking directly to camera, performing step-by-step actions (applying product with Q‑tip/brush) and on-screen text addressing the viewer — strong talking-head format signals."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 100,
    "Interpretation": "Entire sequence is a makeup tutorial about eyelids (German text: 'SCHLUPFLIDER? STOPP', 'Dieses Make-up ist extra für dich', 'Folge mir für mehr Make-up-Tipps') and shows multiple beauty steps and tools — clear and consistent beauty/self-care focus."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visible logos or on-screen mentions of low-cost retailers (AliExpress, Shein, Temu, Lidl, Aldi etc.) in the provided frames."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No pillow advertising or pillow brand mentions visible in frames; content is makeup-focused."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 80,
    "Interpretation": "No advertising content is visible; the visible on-screen messaging and visuals are coherent and centered on one theme (makeup/eyelid technique), so advertising — if present — would be thematically consistent."
  },
  "sales_authenticity": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Frames show a demonstrative, stepwise approach (drawing dots, blending, mascara) which suggests hands-on demonstration rather than purely scripted promo. However there is no readable spoken/scripted text about personal use, specific outcomes, or limitations visible, so authenticity is plausible but not strongly evidenced."
  },
  "frequency_of_advertising": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No advertising frames or product promotion calls-to-action visible in the analyzed images — content appears as an organic tutorial."
  },
  "structured_thinking": {
    "Score": 75,
    "Confidence": 60,
    "Interpretation": "The sequence is clearly stepwise (problem stated 'Schlupflider?', then a staged technique: mark, blend, finish, mascara; captions like 'Einfach, schnell, effektiv') indicating structured, practical instruction. Lack of spoken transcript reduces confidence in depth of verbal argumentation."
  },
  "knowledge_depth": {
    "Score": 75,
    "Confidence": 55,
    "Interpretation": "Content demonstrates practical technique-level knowledge appropriate for advanced enthusiasts (clear steps, tools, blending). It does not show specialized clinical/academic depth or novel scientific insight in the visible frames, so fits level 4 (advanced enthusiast) rather than professional/scientific."
  },
  "age_over_30": {
    "Score": 85,
    "Confidence": 75,
    "Interpretation": "Facial features, mature skin texture, hairstyle and styling present a person likely older than 35 in the provided frames. This is a visual estimate based on appearance in the images."
  },
  "intelligence": {
    "Score": 75,
    "Confidence": 60,
    "Interpretation": "Visual storytelling is clear and methodical (problem → demonstration → result → CTA). Presentation appears organized and purposeful, indicating solid communicative/analytical ability; absence of audio/transcript limits assessment of verbal complexity."
  },
  "personal_values": {
    "Score": 60,
    "Confidence": 50,
    "Interpretation": "Some first-person engagement is visible ('Folge mir', 'Ich freue mich auf dich') and a clear beauty/self-care orientation, but there are no explicit statements of stable principles or value-driven judgments in the frames, so evidence of a strong 'own truth' stance is limited."
  },
  "enthusiasm": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Facial expression is warm and engaged; on-screen text is encouraging and upbeat ('Einfach, schnell, effektiv', 'Ich freue mich auf dich'). Energy appears positive and inviting in the visuals."
  },
  "charisma": {
    "Score": 80,
    "Confidence": 65,
    "Interpretation": "Direct eye contact, polished look, confident stepwise demonstration and a call-to-follow suggest the creator is charismatic and able to engage viewers; charisma is visible but not proven at an exceptional level from still frames alone."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 70,
    "Interpretation": "The creator demonstrates competent, consistent makeup technique (semi-professional/experienced enthusiast). There are no visible professional credentials, clinic/studio environment, or explicit expert titles in the frames, so evidence supports an experienced enthusiast or semi-pro rather than a proven licensed expert."
  }
}

Comments (1)

Text: Nice! Ich schau es mir eine Million mal an und raff es trotzdem nicht😂😂😂😂

Analysis: { "fakeness_score": 5, "fakeness_confidence": 80, "overall_score": 60, "overall_confidence": 40, "comment_types": [ { "type": "positive_engagement_humorous_confusion", "count": 1, "purpose": "Expresses amusement and confusion about the content; signals genuine attention and informal engagement (laughing emojis, personal phrasing)." } ], "interpretation": "The single comment reads as a genuine, informal reaction: the user says they watch the post many times yet still don't understand it, punctuated by laughing emojis. It lacks common bot indicators (no links, no generic one-word praise, no repeated patterns) and uses natural, specific phrasing, so fakeness is very low. However, this is only one data point. For advertising feasibility you need more information: number of comments, diversity of commenters, commenter profiles, timing patterns, like-to-follower ratios, and presence of repetitive/generic comments. Based on this comment alone, the audience appears engaged and authentic in this instance, so the post shows potential, but the overall assessment is tentative due to insufficient sample size." }

https://www.instagram.com/reel/DTvWGP9Chzh -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 65,
    "Confidence": 60,
    "Interpretation": "Visuals show a well-groomed appearance, neat angora-like knit sweater, gold hoop earrings, manicured nails and polished makeup — markers of at least mid-range lifestyle. No clear luxury-brand cues or travel/car signals are present, so evidence points to above-average but not explicit European luxury."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Clear talking-head format: the blogger appears on-camera, looks into the lens, and addresses viewers (transcript lines like 'Folge mir' and shown mouth movement). Close-up framing and direct speech are strong signals."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly a makeup tutorial for 'Schlupflider' (hooded eyelids): step-by-step application (cotton swab, dotted guideline, blending, mascara) and on-screen text invite indicate a clear and consistent beauty/self-care identity."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visible advertising or retailer logos in the frames; no mention of low-cost retailers (Shein, AliExpress, Temu, Aldi, Lidl) in captions/transcript."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising detected in frames or text; no visible pillow brands or product shots."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 85,
    "Interpretation": "No advertising content is shown across the provided frames, so there is no inconsistent or heterogeneous ad mix to detect."
  },
  "sales_authenticity": {
    "Score": 100,
    "Confidence": 40,
    "Interpretation": "No advertising present to evaluate authenticity. Because there are no promoted-product claims or scripted ad cues in the frames, there is no evidence of inauthentic sales — but lack of ad content limits confidence in assessing sales authenticity."
  },
  "frequency_of_advertising": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "Across the analyzed frames there is no advertising or sponsored product placement visible; transcript and on-screen text are purely tutorial/call-to-follow."
  },
  "structured_thinking": {
    "Score": 65,
    "Confidence": 65,
    "Interpretation": "The video demonstrates a clear stepwise technique (marking dots, blending, mascara) — a procedural structure is visible. However verbal explanation in the transcript is brief and lacks extended why/compare reasoning, so structured argumentation is moderate rather than strong."
  },
  "knowledge_depth": {
    "Score": 65,
    "Confidence": 70,
    "Interpretation": "The tip targets a specific problem (hooded lids) with a pragmatic step-by-step technique — useful, practical knowledge at the advanced-enthusiast / professional-mainstream boundary. It does not present novel scientific insights or deep professional detail, so depth is moderate."
  },
  "age_over_30": {
    "Score": 90,
    "Confidence": 70,
    "Interpretation": "Facial features and styling (mature skin texture, refined makeup choices) in the frames strongly indicate the creator is likely over 35; visuals support an older-adult appearance rather than a very young look."
  },
  "intelligence": {
    "Score": 70,
    "Confidence": 50,
    "Interpretation": "Presentation is clear, concise and practically oriented (demonstrates technique efficiently). Limited spoken content prevents a full assessment of verbal reasoning or vocabulary richness, so estimated cognitive/communicative ability is moderately high but with limited confidence."
  },
  "personal_values": {
    "Score": 35,
    "Confidence": 60,
    "Interpretation": "Frames and transcript focus on practical makeup tips and an invitation to follow; there are no explicit statements of personal principles, long-term values, or opinionated 'own truth' language—first-person presence is present but not value-driven."
  },
  "enthusiasm": {
    "Score": 80,
    "Confidence": 80,
    "Interpretation": "Tone and on-screen text are positive and inviting ('Ich freue mich auf dich'); facial expressions are warm and engaged during the tutorial, indicating clear friendly energy and moderate enthusiasm."
  },
  "charisma": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Direct address, confident on-camera presence, and a concise, practiced delivery suggest the creator can engage viewers and inspire trial of the technique, though the style is calm and measured rather than highly theatrical."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 45,
    "Interpretation": "Evidence of technique and stepwise demonstration suggests a knowledgeable makeup enthusiast or semi-professional. No explicit professional credentials, clinical environment, or on-screen titles are visible to confirm expert status in cosmetology, dermatology, plastic surgery or professional makeup artistry."
  }
}

Comments (7)

Text: Sehr schön und sehr einfach 👏👏

Analysis: { "fakeness_score": 25, "fakeness_confidence": 60, "overall_score": 40, "overall_confidence": 30, "comment_types": [ { "type": "positive/compliment (short, generic)", "count": 1, "purpose": "Express approval and provide social proof/engagement; short generic wording and emojis may be low-effort organic engagement or from low-effort bot accounts." } ], "interpretation": "Only one comment was provided: a short German compliment with applauding emojis. This is a positive engagement signal but the sample is too small to draw firm conclusions about audience quality or authenticity. Short, generic praise often appears in genuine follower interactions but is also commonly produced by bots or engagement pods. Given the single data point, I rate fakeness as low-to-moderate (25) with moderate confidence (60) because the comment content is plausible for a real follower but lacks identifying detail. For advertising purchase feasibility, the available evidence is insufficient (overall score 40, confidence 30). Recommended next steps: collect a larger sample of comments across recent posts, inspect commenter profiles for real accounts (profile pictures, posting history, follower counts, bios), check comment timing patterns, comment-to-follower and like-to-follower ratios, repetition of phrases across comments, and engagement on multiple posts before making a buying decision." }

Text: Sehr schön muss ich mal ausprobieren 😍💯👍❤️

Analysis: { "fakeness_score": 12, "fakeness_confidence": 65, "overall_score": 55, "overall_confidence": 55, "comment_types": [ { "type": "Positive / Intent-to-try", "count": 1, "purpose": "Praise and expressed intent to try the product; engagement (supports post and signals potential genuine interest)." } ], "interpretation": "The single comment \"Sehr schön muss ich mal ausprobieren 😍💯👍❤️\" is in natural German and contains a clear, context-relevant statement plus multiple emojis. This pattern (specific intent to try + emojis) is more consistent with a genuine follower than with obvious bot/farm spam, which tends to be either single-word generic praise, off-topic, repeated across posts, or includes links/hashtags. However, it's still a relatively generic positive remark and from only one comment we cannot draw strong conclusions about overall audience authenticity or engagement quality. For advertising-feasibility decisions, this one comment is mildly favorable but insufficient: recommend analyzing a larger sample of recent comments, commenter profiles (age, follower count, activity), comment timing patterns, like-to-comment ratios, and looking for repeated copy/paste comments or unnatural timing to better estimate audience authenticity and conversion likelihood." }

Text: Oh sehr schön 😍 muss ich direkt mal ausprobieren ❤️

Analysis: { "fakeness_score": 10, "fakeness_confidence": 70, "overall_score": 45, "overall_confidence": 50, "comment_types": [ { "type": "organic_positive_engagement", "count": 1, "purpose": "Praise and expressed intent to try the product; signals interest and potential conversion." } ], "interpretation": "Only one comment was provided: a German-language, enthusiastic response with emojis ('Oh sehr schön 😍 muss ich direkt mal ausprobieren ❤️'). The tone is natural and specific (expresses intent to try), which suggests genuine user interest rather than a generic bot reply. Given the single data point, overall evidence is limited — low immediate signs of fabricated engagement but insufficient volume to draw firm conclusions. For advertising decisions, this comment is a positive signal about message resonance, but you should analyze more comments (variety, repetition, commenter profiles), engagement rates relative to follower count, and account authenticity before committing budget. Recommended next checks: commenter account authenticity, comment frequency/patterns across posts, like-to-comment ratio, and presence of repetitive/generic replies." }

Text: Werde es auf jeden Fall ausprobieren 🤗🎉 Danke liebe Ina 🎉🎉🍀💚

Analysis: { "fakeness_score": 15, "fakeness_confidence": 70, "overall_score": 60, "overall_confidence": 65, "comment_types": [ { "type": "Positive genuine engagement", "count": 1, "purpose": "Expresses intent to try the product and thanks the influencer (shows interest, goodwill, and follower relationship)." } ], "interpretation": "The single comment is a friendly, specific, and natural-sounding endorsement in German: 'Werde es auf jeden Fall ausprobieren ... Danke liebe Ina'. It signals a follower who intends to try the product and shows gratitude toward the influencer, characteristics consistent with genuine engagement. Fakeness risk appears low (score 15) because the language is personalized and not generic or spammy, but with only one comment available there remains some uncertainty. For advertising decisions this is a small positive signal but insufficient alone — recommend analyzing the wider comment set, commenter profiles (age, activity, follower counts), timing patterns, comment diversity, like counts on comments, and overall engagement rate before committing budget. Additional checks (bot detection, repeated phrasing across posts, follower authenticity) will raise confidence in the influencer's audience quality." }

Text: Ina, kannst die Farben aufschreiben, die du benutzt hast

Analysis: { "fakeness_score": 10, "fakeness_confidence": 85, "overall_score": 70, "overall_confidence": 60, "comment_types": [ { "type": "genuine question / product inquiry", "count": 1, "purpose": "Asking which colors were used — informational request that signals interest in replicating the look and potential purchase or engagement intent." } ], "interpretation": "The single comment is a straightforward, specific question in natural language addressed to the poster (Ina). It reads like a real follower asking for details (colors used), which indicates genuine interest and modest purchase intent. Fakeness is low because the text is contextual, personalized, and not generic or promotional. However, this is only one data point: you cannot reliably assess overall audience authenticity or influencer suitability from a single comment. For an advertising decision, request a larger sample (multiple posts, comment variety, likes, commenter profiles, timing patterns) and calculate engagement rate and commenter authenticity before committing." }

Text: Tolle einfache Technik, nur mit einem Wattestäbchen und Lidschatten verschwinden die Schlupflider👏👏👏 probiere ich unbedingt mal aus 🤗😘❤️

Analysis: { "fakeness_score": 12, "fakeness_confidence": 70, "overall_score": 60, "overall_confidence": 40, "comment_types": [ { "type": "Positive genuine user endorsement", "count": 1, "purpose": "Praise of technique, social proof, expresses intent to try (potential conversion signal)" } ], "interpretation": "The single comment (German) reads as a specific, enthusiastic endorsement: it references the exact technique shown ('with a cotton swab and eyeshadow'), applauds the result, and states an intention to try it, plus several emojis. Those characteristics (specific details, expressed intent, natural phrasing and emoji use) reduce the likelihood it is a bot or generic spam. Fakeness is therefore low (score ~12) though not zero — it could be a paid/seeded comment or from a fan account. Because this analysis is based on only one comment, confidence in broader conclusions is limited. For advertising purchase feasibility, this comment is a small positive signal (shows real user interest and easy-to-replicate technique), but it is insufficient by itself to recommend spending. Recommended next steps: obtain the full comment set for the post, analyze comment diversity (varied phrasing, languages, timing), check commenter accounts for authenticity (profile age, follower/following ratio, activity), compute engagement rate relative to follower count, and look for repeated/generic comments across multiple posts. These checks will materially increase confidence in whether the influencer's audience is real and valuable for ads." }

Text: Ich werde es ausprobieren 🙌

Analysis: { "fakeness_score": 15, "fakeness_confidence": 70, "overall_score": 60, "overall_confidence": 55, "comment_types": [ { "type": "Trial intent / interest", "count": 1, "purpose": "User expresses intention to try the product/service (potential conversion interest; positive but non-committal)." } ], "interpretation": "Only one comment was provided: \"Ich werde es ausprobieren 🙌\". This is a short, positive statement indicating the commenter intends to try the product and is likely genuine — it contains a clear intention and an emoji, not a copy-paste promotional line. However, a single comment is an extremely small sample, so conclusions are limited. For influencer advertising feasibility this comment is a small positive signal (real user interest), but not sufficient evidence of broad authentic engagement or conversion potential. Recommended next steps: examine the full comment set, commenter profiles (age, follower count, posting history), overall engagement rates (likes, saves, comment diversity), timing patterns, and look for repeated/generic phrasing across multiple comments to detect inorganic activity." }

Posts (1)

URL Skip Reason Analysis
https://www.instagram.com/p/DST_adVincN -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 40,
    "Confidence": 30,
    "Interpretation": "Stylistic flat-lay with a white beaded ceramic plate, a gold-toned spoon and soft draped fabric suggests an aesthetic, possibly aspirational lifestyle. However there are no clear premium brand cues (no visible luxury cosmetics, candles, vehicles, labels or travel shots). Evidence is weak and ambiguous, so score is slightly above average but low confidence."
  },
  "talking_head": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No person visible in the provided frames (single styled food/object flat-lay). No face, eye contact, or mouth movement to indicate on-camera speaking."
  },
  "beauty_alignment": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "Image shows food/still-life styling only. There are no visible skincare, cosmetics, devices, or routines that would tie the creator clearly to beauty/self-care content."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No visible advertising, logos, or retailer mentions in the frame. No signs of AliExpress/Shein/Temu/Aldi/Lidl or similar low-cost-retailer branding."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillows or pillow branding appear in the frame; therefore no pillow advertising is present."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No advertisements are visible in the provided frames, so there is no evidence of inconsistent or heterogeneous ad categories."
  },
  "sales_authenticity": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "There are no promotional frames, captions, or product demonstrations to evaluate authenticity. Absence of ads means authenticity cannot be negatively assessed from these frames."
  },
  "frequency_of_advertising": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No advertising content is visible in the provided frame(s); therefore frequency = none."
  },
  "structured_thinking": {
    "Score": 0,
    "Confidence": 20,
    "Interpretation": "No spoken or written argumentation, captions, or sequential explanatory frames are present. Unable to assess structured reasoning from a single styled photograph."
  },
  "knowledge_depth": {
    "Score": 0,
    "Confidence": 20,
    "Interpretation": "No instructional content, technical captions, or explanations are visible that would indicate depth of knowledge or rarity of information."
  },
  "age_over_30": {
    "Score": 50,
    "Confidence": 0,
    "Interpretation": "No person is visible in the frames, so age cannot be inferred from visual evidence. Neutral midpoint assigned with effectively zero confidence."
  },
  "intelligence": {
    "Score": 50,
    "Confidence": 0,
    "Interpretation": "No speech, text, or decision-making behavior present to evaluate cognitive or communicative intelligence. Neutral midpoint with no confidence."
  },
  "personal_values": {
    "Score": 50,
    "Confidence": 0,
    "Interpretation": "No first-person statements, captions, or value-driven content are visible. Cannot determine principles, voice, or filtering of audience from a single styled image."
  },
  "enthusiasm": {
    "Score": 50,
    "Confidence": 0,
    "Interpretation": "No facial expressions, vocal tone, or dynamic gestures are present in the frames to judge enthusiasm or positive energy."
  },
  "charisma": {
    "Score": 50,
    "Confidence": 0,
    "Interpretation": "Charisma requires interpersonal delivery or expressive presence; absent from this still-life frame, so neutral score with no confidence."
  ,
  "expert_status": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No visible professional credentials, clinical environment, specialist tools, or explanatory content indicating expertise in cosmetology, dermatology, makeup, plastic surgery or fashion."
  }
}

Comments (0)

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Stories (20)

URL Skip Reason Analysis
18041556934664726 -
{
  "income_level": {
    "Score": 40,
    "Confidence": 30,
    "Interpretation": "No visual markers of wealth or low-income lifestyle are present — frames show a stylized collage of eyes and German text only. There are no home, travel, car, or premium-brand cues to support a high-income claim, but absence of negative signals also prevents a strong low-income conclusion, so a slightly below‑average score with low confidence."
  },
  "talking_head": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "Frames show only a montage of eyes and overlay text ('Unser Thema ist heute AUGENFARBE & RICHTIGE LIDSCHATTENFARBEN') with no visible creator face. Transcription contains only 'Thanks for watching.' No on-camera speaker looking into lens is visible, so talking‑head format is not present."
  },
  "beauty_alignment": {
    "Score": 90,
    "Confidence": 90,
    "Interpretation": "Strong signal: the explicit topic is eye colour and correct eyeshadow colours (German text). Collage of eyes and the topic clearly position the content in makeup/beauty/self‑care niche."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No logos, retailer names, or product packaging associated with low-cost retailers (Shein, AliExpress, Temu, Lidl, Aldi etc.) are visible in the provided frames."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillows or pillow-brand advertising (including Sleep & Glow) appear in the frames; therefore the constraint is satisfied."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No advertising content is visible in the analyzed frames. With no ads shown, there is no evidence of inconsistent or mixed-category advertising."
  },
  "sales_authenticity": {
    "Score": 100,
    "Confidence": 85,
    "Interpretation": "There are no visible sponsored elements, on‑screen product demonstrations, or readable promo copy in the frames. Because advertising is absent, there is also no evidence of inauthentic, scripted promotions in the provided material."
  },
  "frequency_of_advertising": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No advertising is present in the provided frames or readable captions, so frequency is zero."
  },
  "structured_thinking": {
    "Score": 25,
    "Confidence": 30,
    "Interpretation": "Frames show an introductory topic title but no sequence of explanatory text or stepwise content visible in the provided frames. There is insufficient on‑screen argumentation or visible stepwise structure to judge clear, structured reasoning."
  },
  "knowledge_depth": {
    "Score": 30,
    "Confidence": 30,
    "Interpretation": "The content announces a topic relevant to colour theory for eyeshadow (which can be nontrivial), but the provided frames contain only the title and imagery — no substantive explanation, nuance, or professional detail is visible, so knowledge depth cannot be confirmed."
  },
  "age_over_30": {
    "Score": 50,
    "Confidence": 20,
    "Interpretation": "No image of the blogger's face is provided; the frames show multiple eyes of different people. There is no reliable visual evidence to infer the creator's age, so a neutral midpoint with very low confidence is used."
  },
  "intelligence": {
    "Score": 50,
    "Confidence": 25,
    "Interpretation": "Insufficient evidence to evaluate cognitive/communicative intelligence — only a topic title and imagery are present. Cannot assess clarity of speech, argumentation, or analytical ability from these frames."
  },
  "personal_values": {
    "Score": 15,
    "Confidence": 25,
    "Interpretation": "No first‑person statements, value declarations, or consistent principle-based messaging are visible in the frames. The content is topical (beauty) but does not show stable personal principles or value-driven reasoning in the provided material."
  },
  "enthusiasm": {
    "Score": 20,
    "Confidence": 25,
    "Interpretation": "No creator face, vocal tone, or expressive gestures are visible. The title card is neutral and does not convey evident enthusiasm; therefore enthusiasm cannot be confidently identified in the frames."
  },
  "charisma": {
    "Score": 20,
    "Confidence": 25,
    "Interpretation": "Charisma and inspirational ability require visible delivery (voice, facial expression, persuasive language). Given only static/graphic frames and no on‑camera personality, there's no evidence to support high charisma."
  ,
  "expert_status": {
    "Score": 40,
    "Confidence": 25,
    "Interpretation": "The creator covers a beauty topic (eye colour & eyeshadow), which suggests at least an enthusiast level, but there are no professional credentials, clinic/studio environment, or advanced instructional frames visible. This supports a modest 'enthusiast/semi‑professional' score but not proven expert status."
  }
}
17951930801919803 -
{
  "income_level": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Visual cues indicate an above-average / premium presentation: studio-quality lighting, tailored black evening dress, statement emerald-style chandelier earrings, polished nails and professional makeup. Typography and layout look like a paid promo. No clear low-cost markers (cheap decor, budget appliances) are visible, but home/interior and vehicle signals are absent, so not enough evidence for a full luxury score."
  },
  "talking_head": {
    "Score": 95,
    "Confidence": 90,
    "Interpretation": "Strong talking-head signals: the creator's face is centered and dominant in multiple frames, she looks into the camera, smiles and appears to speak (transcript line present). Framing and expression are typical of self-recorded on-camera presentation."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly makeup-focused: on-screen text reads 'MAKE-UP MARATHON', 'Make-Up-Looks, perfekt für die Feiertage', and the frames show close-ups of makeup looks, nails and beauty styling — clearly aligned with beauty & self-care."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visual signs or readable text referencing low-cost retailers (Shein, AliExpress, Temu, Aldi, Lidl etc.) appear in the frames provided."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising is visible in the frames; content is makeup/course focused and there are no pillow brand mentions or imagery."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising/promotional focus is coherent and narrowly themed: a 'Make-up Marathon' (8 Stunden) and related makeup looks/bonus photos. No heterogeneous product categories are shown."
  },
  "sales_authenticity": {
    "Score": 70,
    "Confidence": 50,
    "Interpretation": "Visual integration looks natural (creator presenting herself, show-and-tell format, 'Mit Ina' personal branding and bonus content), which suggests authentic promotion of a course/service. However, there is no readable spoken/scripted copy in the provided transcript explaining personal use, routines, outcomes or specific testimonials — evidence of deep authenticity is limited."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising/promotion is present in the content (multiple frames explicitly promote a paid offering: 'MAKE-UP MARATHON', '8 STUNDEN', 'BONUS')."
  },
  "structured_thinking": {
    "Score": 40,
    "Confidence": 40,
    "Interpretation": "Frames show organized promotional structure (program name, duration, bonus), but there is no visible spoken or textual explanation of reasoning, cause–effect, comparisons or stepwise argumentation in the provided material to demonstrate clear structured thinking."
  },
  "knowledge_depth": {
    "Score": 60,
    "Confidence": 50,
    "Interpretation": "The creator positions herself as a makeup instructor (multi-hour 'marathon', bonus photos), suggesting intermediate-to-advanced practical knowledge (level 4 accepted). But the frames lack detailed technique breakdowns, ingredient discussion, contraindications or scientific nuance, so evidence of professional-level depth is moderate."
  },
  "age_over_30": {
    "Score": 80,
    "Confidence": 60,
    "Interpretation": "Visual appearance suggests a mature adult likely over 35 (makeup style, facial features, presentation). There is no explicit age metadata, so confidence is moderate rather than certain."
  },
  "intelligence": {
    "Score": 70,
    "Confidence": 40,
    "Interpretation": "Presentation appears polished and purposeful (clear branding, structured promo), which implies communicative competence. However, there is insufficient spoken/text evidence to evaluate logical depth, vocabulary or analytical ability, so confidence is limited."
  },
  "personal_values": {
    "Score": 40,
    "Confidence": 30,
    "Interpretation": "The content signals an emphasis on beauty/self-presentation, but frames do not show explicit first-person principled statements, value-driven declarations, or audience-filtering language. Evidence for a clearly articulated 'own truth' is weak in the provided images/text."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 70,
    "Interpretation": "Creator displays positive energy: smiling broadly in several frames, lively makeup looks and celebratory seasonal framing ('ready for Christmas'), suggesting enthusiasm and upbeat presentation."
  },
  "charisma": {
    "Score": 80,
    "Confidence": 60,
    "Interpretation": "High visual charisma: confident poses, direct eye contact, polished styling, and glam presentation make the creator appear engaging and personable. Ability to deeply inspire can’t be fully judged from static frames alone."
  ,
  "expert_status": {
    "Score": 60,
    "Confidence": 50,
    "Interpretation": "Moderate evidence of semi-professional expertise in makeup: offering an 8-hour 'Make-up Marathon' and showing professional results implies a trained makeup artist or advanced instructor. No explicit credentials, clinic/studio environment, or on-screen professional titles are visible, so full expert status cannot be confirmed."
  }
}
18053558392928292 -
{
  "income_level": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Visual style is clean and intentionally styled: Artistry (Amway) premium-looking skincare packaging, neutral minimal background, wooden tray and a knit throw — signals a mid-to-premium lifestyle but not overt European luxury (no luxury brands, cars, travel or overt high-end decor visible)."
  },
  "talking_head": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No frames show the blogger speaking to camera; content is an Instagram Story-style product promo with only a small avatar image, no visible face-centered talking-head, mouth movement, or eye contact cues."
  },
  "beauty_alignment": {
    "Score": 95,
    "Confidence": 95,
    "Interpretation": "Strong and direct beauty/self-care alignment: large 'ARTISTRY' title, visible Artistry skincare products, 'Shop' sticker and promotional text about Amway/Artistry vouchers — content is explicitly skincare/beauty-focused."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No advertising or visual mention of low-cost retailers (Shein, AliExpress, Temu, Lidl, Aldi etc.) — only Amway/Artistry skincare is shown."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising present in the frames; content exclusively features skincare products and a voucher CTA."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising is thematically consistent: all visible promotional elements relate to Amway/Artistry skincare (product shot, Shop sticker, voucher call-to-action). No unrelated product categories are present."
  },
  "sales_authenticity": {
    "Score": 25,
    "Confidence": 85,
    "Interpretation": "Promotion appears transactional and marketing-focused (voucher offer, 'Werbung' label, shop sticker). There are no visible personal usage details, demonstrations, before/after claims, or contextualized personal testimony in the frames to indicate high authenticity."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising is clearly present in these frames — labeled 'Werbung' and featuring a Shop sticker and voucher CTA; ad content is integrated into the story."
  },
  "structured_thinking": {
    "Score": 10,
    "Confidence": 90,
    "Interpretation": "Frames contain short marketing copy and CTA only; there is no structured argumentation, explanation of reasons, comparisons, or cause–effect reasoning visible."
  },
  "knowledge_depth": {
    "Score": 5,
    "Confidence": 90,
    "Interpretation": "No educational or technical content is present — only promotional text about vouchers. There is no evidence of specialized or novel knowledge transmission in the frames."
  },
  "age_over_30": {
    "Score": 50,
    "Confidence": 20,
    "Interpretation": "Insufficient visual evidence to determine age reliably: only a small avatar is visible (unclear detail). Cannot confidently place the blogger above or below 35 based on provided frames."
  },
  "intelligence": {
    "Score": 40,
    "Confidence": 20,
    "Interpretation": "Frames show simple, concise marketing copy but no substantive speech or argumentation to evaluate cognitive or communicative intelligence; limited evidence yields a cautious, low-moderate estimate."
  },
  "personal_values": {
    "Score": 10,
    "Confidence": 85,
    "Interpretation": "Content is transactional and promotional with no visible expression of stable personal principles, value-driven messaging, or first-person worldview in these frames."
  },
  "enthusiasm": {
    "Score": 40,
    "Confidence": 60,
    "Interpretation": "Tone is friendly (e.g., 'Ich schenke dir gerne eins'), but enthusiasm is mild and primarily promotional; no dynamic facial expressions or speaking-to-camera energy are visible."
  },
  "charisma": {
    "Score": 20,
    "Confidence": 60,
    "Interpretation": "No talking-head or emotionally engaging delivery visible; only a static promotional layout and small avatar — limited evidence for strong inspirational charisma."
  },
  "expert_status": {
    "Score": 0,
    "Confidence": 85,
    "Interpretation": "No visible professional credentials, clinic environment, technical explanations, or demonstration of expert procedures in the frames. The creator appears to be a seller/affiliate, not demonstrably an expert in cosmetology, dermatology, or fashion based on these images."
  }
}
18281517523261063 -
{
  "income_level": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Visual signals indicate an upper‑middle / premium lifestyle but not unequivocal luxury: tidy, well‑lit home studio with product shelving, polished makeup and manicure, gold hoop earrings and a watch, and branded supplement boxes visible on the shelves. No clear luxury-only markers (Tiffany, La Mer, high-end cars or travel shots) so I rate above average but not full luxury."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Clear talking‑head format: speaker is centered in frame, looks into the camera and speaks (transcript confirms first‑person speech), mouth movement and gestures visible across frames."
  },
  "beauty_alignment": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Content focuses on self‑care/health supplements (Nutrilite, Biogena) and the background shows many product boxes (skincare/beauty shelf). Transcript and frames repeatedly discuss supplements for immunity, bones and detox — consistent with beauty/well‑being niche."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No low‑cost retailer advertising detected. On‑screen labels show Biogena/Nutrilite and 'Werbung' but no AliExpress/Shein/Temu/Aldi/Lidl logos or mentions in the frames/transcript."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising visible in the frames or transcript."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising is thematically consistent: supplements/health/wellness (Nutrilite, Biogena). No unrelated product categories shown in these frames."
  },
  "sales_authenticity": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Authoritative, personal tone: she explains where she orders, names specific products and uses (black seed oil for immunity/allergies/asthma; Osteokalbon for bones; Zeolite for detox) and mentions a doctor recommendation and that she researched them. Unboxing and first‑person statements support authenticity rather than generic scripted praise."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising is present in the content: visible 'Werbung' label, on‑screen 'Code INA10' and shop icon, plus explicit brand mentions in speech and captions."
  },
  "structured_thinking": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "Speaker gives reasoned, sequential information: where she orders, why she chose certain products, and specific use cases (immune support, bone health, detox). The delivery is list-like rather than deep stepwise argumentation, but it includes cause/effect and personal rationale."
  },
  "knowledge_depth": {
    "Score": 40,
    "Confidence": 70,
    "Interpretation": "Information is practical and product‑focused (uses and indications of supplements) and appears to sit at mass/mainstream to advanced enthusiast level rather than narrow professional or scientific depth—no detailed mechanism, clinical data, or advanced technical explanation in frames/transcript."
  },
  "age_over_30": {
    "Score": 85,
    "Confidence": 60,
    "Interpretation": "Visual appearance (facial features, styling, presentation) and demeanor suggest the creator is likely over 35. This is an estimation from images and may be uncertain."
  },
  "intelligence": {
    "Score": 70,
    "Confidence": 70,
    "Interpretation": "Speech in transcript is coherent, uses clear reasons (doctor recommendation, researched), and the presenter organizes information logically. Not highly technical but communicatively competent and structured."
  },
  "personal_values": {
    "Score": 60,
    "Confidence": 65,
    "Interpretation": "Some first‑person statements about purchasing habits and preferring certain brands (’Ich bestelle …’) indicate personal preferences and a self‑directed approach to health, but explicit, strong value statements or a clearly articulated worldview are limited in these frames."
  },
  "enthusiasm": {
    "Score": 65,
    "Confidence": 60,
    "Interpretation": "Presenter appears engaged and pleasant with mild positive energy (facial expressions, gestures) while unboxing; not exuberant but evidently interested in the products. Audio tone is not available here, so confidence is moderate."
  },
  "charisma": {
    "Score": 70,
    "Confidence": 65,
    "Interpretation": "Polished on‑camera presence, direct address, and product demonstration create an engaging delivery. The setup (ring light, product shelf) and confident handling support above‑average charisma, though not highly theatrical."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 50,
    "Interpretation": "Moderate evidence of semi‑professional/enthusiast status: consistent product knowledge, clinic/doctor recommendation mentioned, and a professional content setup (shelves, ring light). No visible formal credentials, clinic environment, or explicit professional title in frames or captions to support full expert classification."
  }
}
18413052631137529 -
{
  "income_level": {
    "Score": 30,
    "Confidence": 40,
    "Interpretation": "Frames show a branded Inglot x Ina palette (mid-market / professional makeup), clean product photography and typography — but there are no home, car, travel or high‑end lifestyle cues (no premium candles, Aesop, luxury interiors, vehicles, etc.). Evidence for a clearly premium/luxury European lifestyle is weak/absent."
  },
  "talking_head": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No person on camera. All frames are product shots and promotional text ('Werbung @inglot_cosmetics'); no face, eye contact, or mouth movements indicating an on-camera talking head."
  },
  "beauty_alignment": {
    "Score": 95,
    "Confidence": 90,
    "Interpretation": "Strong signal: every frame is a makeup palette and swatches; copy mentions a personal make‑up consultation. Content identity is clearly tied to cosmetics / beauty / self‑care."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Ad is for Inglot (visible 'Werbung @inglot_cosmetics'). No AliExpress, Shein, Temu, Aldi, Lidl or similar low‑cost retailer branding appears in the frames."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising visible in the frames."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising is coherent and single‑focused: all frames promote the same cosmetics palette and related offer (no unrelated product categories present)."
  },
  "sales_authenticity": {
    "Score": 60,
    "Confidence": 70,
    "Interpretation": "Mixed authenticity signals: copy offers a personal make‑up consultation as part of a giveaway ('zu gewinnen gibt es eine persönliche Make‑up‑Beratung mit mir'), which implies personal involvement. However frames are static product shots without demonstration, usage instructions, before/after or first‑person explanation, so authenticity is moderate rather than high."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising is present throughout the provided frames — the entire content set is a paid promo for the Inglot palette."
  },
  "structured_thinking": {
    "Score": 10,
    "Confidence": 90,
    "Interpretation": "There is no argumentative content or stepwise explanation in the frames — only promotional copy and product images. No 'why'/'how' reasoning is presented."
  },
  "knowledge_depth": {
    "Score": 5,
    "Confidence": 90,
    "Interpretation": "Frames contain no educational or technical information (ingredient discussion, technique, contraindications, etc.). Content is purely promotional, so depth/usefulness of domain knowledge is minimal in these frames."
  },
  "age_over_30": {
    "Score": 50,
    "Confidence": 10,
    "Interpretation": "No person is shown; age cannot be inferred from product images or copy. Neutral default score with very low confidence due to lack of evidence."
  },
  "intelligence": {
    "Score": 50,
    "Confidence": 10,
    "Interpretation": "No speech, reasoning, or behavior visible to assess cognitive or communicative intelligence. Cannot reliably judge from product promo frames."
  },
  "personal_values": {
    "Score": 30,
    "Confidence": 40,
    "Interpretation": "Minor signal of personal involvement (offer of a personal make‑up consultation and 'my' giveaway) suggests some first‑person positioning, but there are no explicit statements of principles, consistent value framing, or opinionated content in the frames."
  },
  "enthusiasm": {
    "Score": 20,
    "Confidence": 60,
    "Interpretation": "Marketing tone ('NUR HEUTE') conveys urgency; palette imagery is attractive, but there are no faces, vocal tone, or expressive gestures to show genuine enthusiasm. Energy must be inferred from design and copy only."
  },
  "charisma": {
    "Score": 25,
    "Confidence": 40,
    "Interpretation": "Limited signals: offering personal consultations implies an attempt to connect, but without on‑camera presence, speech, or expressive delivery there is no clear evidence of charismatic delivery or ability to inspire from the frames alone."
  },
  "expert_status": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "Moderate evidence: collaboration with a cosmetics brand and offering a 'personal make‑up consultation' imply the creator may be a knowledgeable enthusiast or semi‑professional makeup artist. No visible credentials, clinic/studio environment, or technical educational content are present to confirm expert status at high confidence."
  }
}
17983947896802042 -
{
  "income_level": {
    "Score": 45,
    "Confidence": 40,
    "Interpretation": "Limited lifestyle cues: neat, polished hands and salon-style manicure, clean warm aesthetic and use of Inglot (mid‑range professional cosmetics) suggest above‑average disposable income but there are no clear premium/luxury markers (no Aesop/Diptyque/La Mer, no luxury interior or vehicles). Evidence is sparse and indirect (only product shots and hands)."
  },
  "talking_head": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No talking‑head visible in frames: speaker's voice is present in the transcript but the creator's face does not appear — only hands and product shots. Therefore it is not a talking‑head format (no eye contact, no face-centered frames)."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Very strong alignment: all frames and transcript focus on lip gloss (Inglot), shade numbers, product benefits, textures and scent. On-screen text says 'MEINE LIEBLINGE LIP GLOSS für VOLLE LIPPEN' and audio discusses usage and effects — clear beauty/self‑care identity."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No low‑cost retailer advertising detected. Brand shown is Inglot (cosmetics). No mention or logos of Shein/Temu/AliExpress/Lidl/Aldi in frames or transcript."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 99,
    "Interpretation": "No pillow advertising in the frames; content exclusively shows lip gloss products and related overlays/links."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising is thematically consistent: all visible promotions are for lip gloss/cosmetics (Inglot). On‑screen 'Werbung @inglot_cosmetics' and repeated product closeups indicate a single coherent category."
  },
  "sales_authenticity": {
    "Score": 75,
    "Confidence": 80,
    "Interpretation": "Moderately authentic signals: speaker uses first person ('meine Lieblinge', 'ich liebe diese Farbe'), gives specifics (shade numbers 52, 56), mentions a usage timescale ('nach zwei Wochen Anwendung') and sensory details ('duften angenehm', 'sehr pflegend'). However there's no before/after visual proof, little procedural detail, and the post is clearly marked 'Werbung', so while personable and specific, it lacks deeper demonstrative evidence."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising appears inside the content: frames include the 'Werbung' label and product link overlay ('Zum lipgloss'), indicating an in‑content ad."
  },
  "structured_thinking": {
    "Score": 40,
    "Confidence": 80,
    "Interpretation": "Limited structured argumentation: speaker provides personal observations ('after two weeks you see more volume') and names shades, but does not present comparisons, cause‑effect explanations beyond simple claims, or step‑by‑step reasoning. Content is primarily descriptive/promotional rather than a reasoned tutorial."
  },
  "knowledge_depth": {
    "Score": 20,
    "Confidence": 85,
    "Interpretation": "Low knowledge depth: content gives product features and personal impressions (scent, nourishing ingredients, volumizing claim) but contains no advanced or rare information, no ingredient science, contraindications, or professional insights — falls into common product‑level knowledge."
  },
  "age_over_30": {
    "Score": 50,
    "Confidence": 10,
    "Interpretation": "Age cannot be reliably inferred from available frames: only hands and voice are present. Manicure and addressing 'Mädels' are inconclusive. Very low confidence due to lack of facial/aging cues."
  },
  "intelligence": {
    "Score": 40,
    "Confidence": 70,
    "Interpretation": "Speaker's language (from transcript) is clear and personable but mostly promotional and not analytically deep. There is some ability to communicate specifics (shade numbers, time effect), but limited evidence of complex reasoning, comparison, or critical assessment."
  },
  "personal_values": {
    "Score": 40,
    "Confidence": 70,
    "Interpretation": "Some personal stance is visible ('meine Lieblinge', preference for certain shades and nourishing products), but no broader stated principles or value-driven reasoning. The content focuses on product preference rather than expressing stable life principles or filtering audience."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "High positive energy in transcript and presentation: phrasing like 'ich liebe diese Farbe', repeated 'sehr sehr pflegend', 'Schaut mal wie wunderschön' and lively descriptive language convey clear enthusiasm; visual style (warm lighting, closeups) supports upbeat tone."
  },
  "charisma": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "Moderate charisma: friendly, enthusiastic first‑person delivery and appealing visuals suggest an ability to engage, but absence of face and limited argumentative depth constrain the assessment of inspirational power."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 70,
    "Interpretation": "Moderate/enthusiast level: consistent product knowledge (shade numbers, product line) and usage claims indicate a well‑informed beauty enthusiast or semi‑professional promoter, but no explicit credentials, professional environment, clinical or technical demonstrations to support a high expert rating."
  }
}
17934159197775879 -
{
  "income_level": {
    "Score": 65,
    "Confidence": 60,
    "Interpretation": "Visual cues show a tidy, styled personal environment, well-groomed appearance, neat short hairstyle, tasteful jewelry and manicured nails, and promotion of a mid-premium cosmetics brand (Inglot). Kitchen background looks modern and uncluttered. No clear high-luxury markers (no visible designer logos, luxury candles, or premium brand packaging) but also no low-cost signals. Evidence is moderate but not definitive."
  },
  "talking_head": {
    "Score": 90,
    "Confidence": 70,
    "Interpretation": "The creator is centered in frame, looking into the camera and performing direct-to-camera product demonstration (face dominant, eye contact, mouth movement visible). This strongly matches a talking‑head/Reel self-recorded format. (Audio transcript is minimal, so confidence is slightly reduced.)"
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly about applying and demonstrating a foundation (Inglot), with on-screen product information and visible application technique (sponge). Clear, consistent beauty/self-care identity across frames."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Ad is for Inglot cosmetics (mid-range cosmetic brand). No references or overlays for low-cost retailers (Shein, Temu, AliExpress, Lidl, Aldi, etc.) are present in the frames."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillows or pillow advertising visible. All on-screen promotions relate to cosmetics; Sleep & Glow or any pillow brand is not present."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising is thematically coherent — single product category (makeup/foundation) promoted with product image, feature text box and discount code. No unrelated product categories appear in the frames."
  },
  "sales_authenticity": {
    "Score": 80,
    "Confidence": 60,
    "Interpretation": "Visual demonstration of product application (sponge, on-hand swatch then applied to face) and an on-screen list of effects (coverage, gloss, pore reduction, waterproof) suggest usage-focused advertising. The presence of a discount code and realistic demo are trust signals. However, there is no readable spoken justification or visible personal testimonial text in the frames, so authenticity evidence is good but not fully confirmed."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Frames clearly show 'Werbung' (ad), branded handle and repeated discount CTA — advertising is present inside the content (this reel is an ad)."
  },
  "structured_thinking": {
    "Score": 35,
    "Confidence": 50,
    "Interpretation": "On-screen text lists product features but there is no visible multi-step argumentation, cause→effect explanations, comparisons or before/after narrative in the frames. The content is demonstrative rather than reasoned explanation."
  },
  "knowledge_depth": {
    "Score": 30,
    "Confidence": 45,
    "Interpretation": "Information shown is product-benefit level (coverage, gloss, pore appearance, waterproof). This corresponds to mass/mainstream product knowledge rather than specialized or rare professional insight; no in-depth ingredient discussion or professional nuance is visible."
  },
  "age_over_30": {
    "Score": 60,
    "Confidence": 40,
    "Interpretation": "The subject's appearance (facial features, styling) suggests an age around the early-to-mid 30s or slightly older. Visual evidence is ambiguous and not definitive for confidently asserting 'over 35.'"
  },
  "intelligence": {
    "Score": 60,
    "Confidence": 40,
    "Interpretation": "Presentation is organized and polished (clear demo, orderly overlays), which implies competent communication ability. However, frames lack spoken/verbal content and in-depth explanations needed to judge higher cognitive/communicative intelligence, so assessment is tentative."
  },
  "personal_values": {
    "Score": 25,
    "Confidence": 40,
    "Interpretation": "Frames show product promotion and beauty routine demonstration but provide no explicit first‑person principles, value statements, or consistent worldview language. There is little visible evidence of 'own truth' transmission in the provided frames."
  },
  "enthusiasm": {
    "Score": 55,
    "Confidence": 50,
    "Interpretation": "Facial expressions are calm, composed and mildly positive; the creator appears focused and confident rather than exuberant. Visual energy is moderate but not highly animated."
  },
  "charisma": {
    "Score": 65,
    "Confidence": 45,
    "Interpretation": "The creator is camera‑comfortable, maintains eye contact and uses close-up demo framing — these are charisma signals. Without audio or audience reaction it's hard to fully assess inspirational impact, so score is moderate."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 40,
    "Interpretation": "The creator demonstrates practical product-application skill and presents product features, indicating a knowledgeable beauty influencer or advanced enthusiast. No explicit professional credentials, clinical environment, or technical breakdowns are visible, so evidence for formal expert status is moderate but not conclusive."
  }
}
18016266887184898 -
{
  "income_level": {
    "Score": 40,
    "Confidence": 50,
    "Interpretation": "Packaging and styling look mid-range (clean design, branded product 'ALL COVERED') but show no clear premium/luxury markers (no high‑end brand names, luxury decor, travel, vehicles or lifestyle cues). Evidence is limited to product shots only, so confidence is moderate‑low."
  },
  "talking_head": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No person visible in any frame — images are product shots with explanatory text. No face, eye contact, or mouth movement to indicate a talking‑head format."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Frames explicitly define and explain a concealer (German text 'Was ist ein Concealer?'), and show a cosmetic product — clear, direct alignment with beauty/self‑care content."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No references or visible branding of low‑cost retailers (AliExpress, Shein, Temu, Aldi, Lidl etc.). Frames show a single branded cosmetic product instead."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising visible in provided frames."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "All frames focus on the same product/category (concealer/makeup) and explanatory copy — thematically coherent and not a mix of unrelated ad categories."
  },
  "sales_authenticity": {
    "Score": 30,
    "Confidence": 80,
    "Interpretation": "Content is informational (definition and use cases) rather than a personal testimonial. There are no first‑person usage statements, demonstrations, or specific outcome claims visible — which reduces perceived authenticity of a personal ad endorsement."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 85,
    "Interpretation": "The content displays a product prominently within the frames, indicating advertising/promotion is present in the analyzed content."
  },
  "structured_thinking": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "Text provides a clear definition and explains the purpose/use of a concealer (what it conceals and why), showing organized explanatory structure rather than a single blunt claim."
  },
  "knowledge_depth": {
    "Score": 25,
    "Confidence": 85,
    "Interpretation": "Information shown is basic/mass‑level (a general definition and common uses of concealer). No advanced, specialist, or novel details are present — falls into widely known knowledge."
  },
  "age_over_30": {
    "Score": 50,
    "Confidence": 20,
    "Interpretation": "No person is visible in frames, so age cannot be inferred from available evidence; neutral midpoint with low confidence."
  },
  "intelligence": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "Written copy is clear, grammatically correct and logically organized (sign of competent communication), but content is simple and not indicative of higher analytical depth — moderate assessment with medium confidence."
  },
  "personal_values": {
    "Score": 10,
    "Confidence": 80,
    "Interpretation": "Frames present neutral informational content about a product with no first‑person declarations, principles, or value‑driven statements — little evidence of 'own truth' transmission."
  },
  "enthusiasm": {
    "Score": 10,
    "Confidence": 80,
    "Interpretation": "Tone is factual and neutral; no visible expressive cues, smiles, or emphatic language to indicate enthusiasm or high positive energy."
  },
  "charisma": {
    "Score": 10,
    "Confidence": 80,
    "Interpretation": "No presenter or emotional address is visible; product imagery plus explanatory text offers little evidence of an emotionally engaging or inspiring delivery."
  },
  "expert_status": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No professional credentials, clinic/studio environment, or expert identifiers are visible in the frames. Content is basic explanatory rather than expert‑level instruction."
  }
}
18113045545405542 -
{
  "income_level": {
    "Score": 40,
    "Confidence": 50,
    "Interpretation": "Frames show a mid-range cosmetics haul (Inglot) and a neat, neutral background with a manicured hand — signals of disposable income but not clear premium/luxury lifestyle. No high-end home, travel, vehicle, or luxury-brand cues are visible, so evidence points to above-average but not distinctly high-end."
  },
  "talking_head": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No face or person talking is visible in the frames. Content is product shots and overlay text/music; no on-camera speaking or eye contact cues are present."
  },
  "beauty_alignment": {
    "Score": 95,
    "Confidence": 90,
    "Interpretation": "Content is explicitly cosmetic-focused: multiple Inglot product boxes, close-up shade numbering, and on-screen tag 'Werbung @inglotgermany @inglot_cosmetics'. Strong and direct association with beauty/cosmetics."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No advertising or logos for low-cost retailers (AliExpress, Shein, Temu, Aldi, Lidl, etc.) appear in the provided frames — only Inglot branding is shown."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising visible in any frames; content is cosmetics-focused."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "All visible advertising/content relates to one category — cosmetics/beauty (Inglot). No unrelated product categories are shown, so the ad focus is consistent."
  },
  "sales_authenticity": {
    "Score": 20,
    "Confidence": 80,
    "Interpretation": "Frames display product packaging and 'NEW' stickers but contain no demonstrative use, explanation, personal testimony, or contextualization. Visuals read as a straightforward sponsored product shot rather than a detailed, authentic review or routine integration."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "The video is explicitly labeled 'Werbung' and repeatedly shows the brand/packaging; advertising is present inside the content."
  },
  "structured_thinking": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No spoken explanations, stepwise instructions, comparisons, or explanatory captions are present in the frames — no evidence of structured argumentation or reasoning."
  },
  "knowledge_depth": {
    "Score": 10,
    "Confidence": 85,
    "Interpretation": "Content provides product visuals only with no technical explanations, ingredient discussion, or uncommon insights. This indicates little-to-no transmitted expert knowledge in the provided frames."
  },
  "age_over_30": {
    "Score": 50,
    "Confidence": 20,
    "Interpretation": "No clear age cues — only a manicured hand appears. Age cannot be reliably inferred from the available frames, so a neutral score with low confidence is used."
  },
  "intelligence": {
    "Score": 50,
    "Confidence": 20,
    "Interpretation": "No speaking-to-camera, reasoning, or written explanation is present to evaluate cognitive or communicative intelligence. Insufficient evidence to judge; neutral score with low confidence."
  },
  "personal_values": {
    "Score": 10,
    "Confidence": 80,
    "Interpretation": "Frames show product promotion without first-person statements, principles, or value-driven messaging. There's no visible expression of stable personal principles or value-based filtering in these shots."
  },
  "enthusiasm": {
    "Score": 30,
    "Confidence": 60,
    "Interpretation": "Visuals include 'NEW' overlays and upbeat music (transcript lyrics), which suggest promotional excitement, but no facial expressions or verbal enthusiasm are shown. Signal is weak and largely stylistic."
  },
  "charisma": {
    "Score": 10,
    "Confidence": 80,
    "Interpretation": "No on-camera personality, eye contact, voice, or expressive gestures are visible in the frames. Product-only shots leave no evidence of the creator's ability to inspire or emotionally engage viewers."
  },
  "expert_status": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No professional titles, clinic/studio environment, technical demonstrations, or instructional content are present. Frames only show packaged products and sponsorship tags, providing no evidence of expert status in cosmetology, dermatology, makeup artistry, or related fields."
  }
}
18424957291053214 -
{
  "income_level": {
    "Score": 30,
    "Confidence": 50,
    "Interpretation": "Visuals show mid-range cosmetics (INGLOT/PLAYINN product shot) and a clean, styled composition but lack multiple premium/luxury markers (no La Mer/Aesop, luxury home cues, premium travel or luxury vehicle). Evidence points to mid-level spending rather than clear European premium/luxury lifestyle."
  },
  "talking_head": {
    "Score": 60,
    "Confidence": 50,
    "Interpretation": "A selfie-style thumbnail of the blogger holding the product is visible (face clearly framed), suggesting they appear on camera. Static frames do not confirm continuous eye contact or audible speech, so presence of a talking-head format is likely but not fully certain from stills alone."
  },
  "beauty_alignment": {
    "Score": 95,
    "Confidence": 85,
    "Interpretation": "Strong beauty signals: close-up of a brow/spoolie and product jar, German text discussing application and a 'Laminierungseffekt', and story replies praising the product. Content is clearly centered on brows/beauty and application technique."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No signage or logos from low-cost retailers (AliExpress, Shein, Temu, Lidl, Aldi, etc.) are visible in the frames. Visible brand reference is INGLOT/PLAYINN (cosmetics)."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising is present in the provided frames; content shows cosmetics/brow product only."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "All visible promotional material and conversation relate to a single theme — brow/beauty product and its application — showing thematic consistency without unrelated product categories."
  },
  "sales_authenticity": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Replies and on-screen text show first-person usage notes and concrete application tips ('fester auftragen', 'Laminierungseffekt'), plus personal preference ('Ich liebe beides'). Interaction with followers and technique detail indicate authentic, use-based promotion rather than generic scripted copy."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising/promotional content is present within the analyzed frames (product shots, story replies about the product), so advertising appears inside the content."
  },
  "structured_thinking": {
    "Score": 75,
    "Confidence": 80,
    "Interpretation": "The blogger gives cause–effect guidance ('apply firmer over the hairs → lamination effect') and compares application intensities with outcomes, showing concise, practical reasoning. Content is short but shows structured, explanatory thinking."
  },
  "knowledge_depth": {
    "Score": 60,
    "Confidence": 70,
    "Interpretation": "Tips are practical and technique-focused (application pressure, desired visual effect) consistent with advanced enthusiast knowledge. There is no evidence of deep/professional scientific explanation or rare specialist insight."
  },
  "age_over_30": {
    "Score": 10,
    "Confidence": 60,
    "Interpretation": "The visible face in the thumbnail appears younger than 35, but static images give limited age cues. No explicit age indicators are present."
  },
  "intelligence": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Communication in the frames is concise, pragmatic and explanatory (gives reasons and options). This indicates clear, practical intelligence in the beauty domain, though the material is short so broader cognitive assessment is limited."
  },
  "personal_values": {
    "Score": 60,
    "Confidence": 70,
    "Interpretation": "First-person language ('Ich liebe beides', 'So wie es gefällt') and consistent focus on beauty/application suggest personal preferences and a values-driven approach to beauty/self-care, but deeper principle-driven messaging is not evident."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Hearts, exclamation marks and positive phrasing ('Ich liebe beides', 'ist es mega schön!') plus a smiling selfie convey clear enthusiasm and positive energy."
  },
  "charisma": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Engaging, personable language and follower interaction (reposts of replies, hearts) indicate moderate charisma and an ability to connect; limited sample size constrains stronger assessment."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "No visible professional credentials or clinical environment. Demonstrates practiced technique and product knowledge consistent with a knowledgeable enthusiast or semi-professional influencer, but not clear evidence of formal expert status."
  }
}
18317279737157331 -
{
  "income_level": {
    "Score": 50,
    "Confidence": 25,
    "Interpretation": "Frames show clean, minimalist, neutral‑toned product packaging (consistent, modern aesthetic) which can be associated with mid/premium positioning, but there are no lifestyle cues (home, car, clothing, travel) tied to the blogger themselves. Because evidence about the blogger's personal lifestyle is missing, confidence is low and score is neutral."
  },
  "talking_head": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No person on camera or face visible in any provided frames; content is product close‑ups only. Strong signal that the blogger is not speaking to camera in these frames."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Frames consistently display hair and bodycare products (labels: 'intensive mask', 'refresh spray', 'jojoba shower gel', 'moisturizer milk', etc.) and repeated brand imagery — clear, direct alignment with beauty/self‑care content."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visible references or logos of low‑cost retailers (Shein, AliExpress, Temu, Lidl, Aldi etc.) in the frames. The imagery is branded product shots without low‑end retailer markers."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillows or pillow advertising visible in any frames; content focuses on hair/skin products."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "All frames show the same product family / category (hair & bodycare) and consistent packaging/branding — advertising is thematically coherent and focused."
  },
  "sales_authenticity": {
    "Score": 10,
    "Confidence": 90,
    "Interpretation": "Frames are product close‑ups with on‑screen labels ('NEW', 'Werbung') and no visible personal demonstration, usage explanation, or first‑person cues. There is no evidence of authentic usage storytelling or concrete personal claims in the provided frames."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "The frames include a visible 'Werbung' label and repeated product shots; advertising is clearly present inside the content."
  },
  "structured_thinking": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No spoken or written explanatory content, comparisons, or reasoning visible — only product imagery and short labels. No evidence of structured argumentation."
  },
  "knowledge_depth": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "Frames contain no instructional text, ingredient breakdowns, explanations or professional commentary — only product names and branding. No sign of deeper or rare knowledge transmission."
  },
  "age_over_30": {
    "Score": 50,
    "Confidence": 10,
    "Interpretation": "No person is visible in the frames, so age cannot be inferred from the provided evidence. Neutral score with very low confidence due to lack of any facial/appearance cues."
  },
  "intelligence": {
    "Score": 50,
    "Confidence": 10,
    "Interpretation": "There is no spoken content or reasoning visible in the frames to evaluate communicative or analytical intelligence. Assigned neutral score with very low confidence."
  },
  "personal_values": {
    "Score": 10,
    "Confidence": 20,
    "Interpretation": "Frames show a 'vegan' badge on packaging, which indicates product/brand values, but there is no direct evidence that the blogger is communicating or living by explicit personal principles. Low score and low confidence because values cannot be attributed to the blogger from product shots alone."
  },
  "enthusiasm": {
    "Score": 20,
    "Confidence": 25,
    "Interpretation": "Visual style is calm/minimalist; on‑screen text repeats 'NEW' (product launch signal) but there are no expressive faces, gestures, or lively captions to indicate enthusiasm from the creator. Low score with low confidence."
  },
  "charisma": {
    "Score": 10,
    "Confidence": 20,
    "Interpretation": "No presenter, no direct address, and no emotionally engaging delivery visible in frames. Product cinematography is polished but does not convey personal charisma or inspirational delivery from the blogger."
  },
  "expert_status": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No professional titles, clinical environment, tutorial content, or credential cues visible. The frames are product marketing shots only — nothing supports identification of the blogger as an expert in cosmetology, dermatology, makeup, plastic surgery, or fashion."
  }
}
18092032015775140 -
{
  "income_level": {
    "Score": 50,
    "Confidence": 50,
    "Interpretation": "Neutral / mid-range. Frames show a professional beauty setup (branded Inglot eyeshadow pans, neat product presentation, verified account badge) and a €100 threshold for a free blender — signals of a mid-to-above-average monetized creator, but there are no clear premium/luxury home or lifestyle markers (no Aesop/La Mer, luxury interiors, high-end cars, travel shots). Evidence is balanced and limited to product shots, so confidence is moderate."
  },
  "talking_head": {
    "Score": 10,
    "Confidence": 80,
    "Interpretation": "Low. The transcript shows the blogger speaking, but the provided frames are product-focused (close-ups of palettes) and the creator does not appear as a talking head looking into camera — only a small profile picture is visible. Therefore this is not a talking-head presentation per the defined criteria."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "High. All frames and the transcript are explicitly about eyeshadow palettes (Inglot), color selection and ordering; overlays like 'ZUM SHOP' and discount code INA30 reinforce a clear, consistent beauty / cosmetics identity."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No low-cost retailer advertising detected. Visible branding is Inglot; overlays mention a personal discount code and shop link. No AliExpress/Shein/Temu/Aldi/Lidl or similar low-cost retailers appear in the frames."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising visible. Frames show only eyeshadow palettes, promotional text and shop link; no pillow brands or pillow ads are present."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Very consistent. All visible advertising content in the frames concerns makeup palettes/eyeshadow colors and purchase details (discount code, free blender threshold) — a single coherent product category."
  },
  "sales_authenticity": {
    "Score": 90,
    "Confidence": 80,
    "Interpretation": "High authenticity signals. The speaker uses first-person phrasing in the transcript ('ich habe die mit 10 Farben auch zusammengestellt'), explains practical details (two shades don't fit, option to order a two-pan insert, will post exact shade numbers in the next story), and demonstrates the physical palette — integration into routine and concrete instructions rather than generic praise."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising is present inside the content — story frames are promotional (shop link, discount code, CTA). Based on provided frames the content is explicitly an ad."
  },
  "structured_thinking": {
    "Score": 70,
    "Confidence": 70,
    "Interpretation": "Moderate to strong. Transcript and frames show organized explanation: she compares original vs custom 10-color palette, notes two colors that don't fit and offers solutions (order two-pan inserts or use colors you already have), and promises an upcoming list of shade numbers — this shows practical sequencing and guidance though not deep multi-point argumentation."
  },
  "knowledge_depth": {
    "Score": 40,
    "Confidence": 70,
    "Interpretation": "Low–moderate. The content demonstrates product knowledge (shade numbers, palette assembly) useful to shoppers and enthusiasts (level ~4), but there is no advanced technical or scientific explanation about formulations, ingredients, or professional techniques in the provided frames/transcript."
  },
  "age_over_30": {
    "Score": 80,
    "Confidence": 60,
    "Interpretation": "Likely over 35. The small profile image visible in the frames shows a mature-looking woman; combined with the professional persona and established verified account, the visual cues point toward an older creator. However the evidence is limited (small thumbnail), so confidence is moderate."
  },
  "intelligence": {
    "Score": 65,
    "Confidence": 60,
    "Interpretation": "Moderately high. The creator communicates clearly and practically (explains palette composition, ordering options, next steps for followers). There is evidence of clear, task-focused communication and practical problem-solving, but limited content to assess deeper analytical sophistication."
  },
  "personal_values": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "Some first-person voice and consistency present ('ich habe ...', 'für euch'), indicating a creator who curates products for their audience and follows a beauty/self-care principle. However there is little explicit statement of broader personal principles or value-driven framing in the provided frames."
  },
  "enthusiasm": {
    "Score": 80,
    "Confidence": 65,
    "Interpretation": "Generally positive and upbeat. Transcript uses friendly address ('So Mädels, wie versprochen') and positive descriptors ('Sieht sehr schön aus, ganz tolle Herbstfarben'), and the visual presentation is polished and promotional — signals of upbeat, encouraging tone even if facial expressiveness is not visible in frames."
  },
  "charisma": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Moderately charismatic. The creator appears confident (verified badge, direct address, personal code), gives actionable purchase guidance, and uses an inviting tone. Frames are product-led so evidence of strong emotional engagement is limited but present."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "Moderate / enthusiast-level. The account name (beauty_by_ina_heinrich), the way palettes are curated and shade numbers referenced suggest professional familiarity with makeup (semi-pro/makeup-artist level), but no explicit credentials, clinic/studio environment, or professional titles are visible in the frames to confirm formal expert status."
  }
}
17875823844066009 -
{
  "income_level": {"Score": 60, "Confidence": 40, "Interpretation": "Visual evidence shows promotion of Foreo (a mid-to-premium Swedish beauty device brand) and a polished promo layout — positive premium signal. However there are no home, vehicle, clothing or broader lifestyle cues in the frames to strongly indicate a European premium/luxury lifestyle, so confidence is moderate-low."},
  "talking_head": {"Score": 0, "Confidence": 85, "Interpretation": "Frames contain screenshots of a Foreo shop page and a text overlay testimonial; no visible face, no person looking into camera or visible mouth movement — no talking-head format detected."},
  "beauty_alignment": {"Score": 100, "Confidence": 90, "Interpretation": "Content is entirely about beauty devices/treatments (Foreo categories: Gesichtsreinigung, Anti‑Aging, Augenpflege, etc.) and the overlay text says the creator tested multiple Foreo products for ~6 months — clear and consistent beauty/self-care identity."},
  "low_end_ads_absence": {"Score": 100, "Confidence": 95, "Interpretation": "All visible branding is Foreo (premium beauty devices) and promotional code; no low-cost retailers (Shein/AliExpress/Temu/Lidl/Aldi) or their logos are present in the frames."},
  "pillow_ads_constraint": {"Score": 100, "Confidence": 95, "Interpretation": "No pillow advertising visible in the provided frames (only Foreo skincare/device content and a discount code)." },
  "ads_focus_consistency": {"Score": 100, "Confidence": 95, "Interpretation": "Advertising is thematically coherent — all visible promotion concerns Foreo beauty devices / treatments and a single promo code; no mixed unrelated product categories shown."},
  "sales_authenticity": {"Score": 70, "Confidence": 70, "Interpretation": "Overlay states a 6‑month personal test ('Ich habe fast 6 Monate mehrere Produkte ... getestet'), which is a strong personal-use signal. However frames lack on-screen detail showing how/when/why they used the products or concrete results, reducing the authenticity score somewhat."},
  "frequency_of_advertising": {"Score": 100, "Confidence": 90, "Interpretation": "Advertising content is present within the analyzed frames (shop screenshot, link sticker, discount code) — ad is embedded in the content."},
  "structured_thinking": {"Score": 20, "Confidence": 75, "Interpretation": "Provided text is a short testimonial statement without explanation, reasoning, comparisons, or cause–effect; no structured argumentation visible in the frames."},
  "knowledge_depth": {"Score": 20, "Confidence": 70, "Interpretation": "Frames contain product categories and a user endorsement but no technical details, ingredient discussion, protocols or niche/professional insights — content aligns with mass/promotional level."},
  "age_over_30": {"Score": 50, "Confidence": 10, "Interpretation": "No visible face or age cues in the frames. Age cannot be inferred from the screenshots and overlay text alone."},
  "intelligence": {"Score": 40, "Confidence": 20, "Interpretation": "Only a brief coherent testimonial sentence is visible; there is not enough spoken/textual content in the frames to assess clarity of argumentation, vocabulary range, or analytical ability reliably."},
  "personal_values": {"Score": 40, "Confidence": 40, "Interpretation": "A willingness to test products for ~6 months suggests a value placed on careful evaluation and quality, but frames lack explicit statements of stable principles or value-driven reasoning, so evidence of a consistent 'own truth' is limited."},
  "enthusiasm": {"Score": 80, "Confidence": 80, "Interpretation": "Overlay text explicitly states 'bin sehr begeistert!' indicating clear positive enthusiasm; visual promo design (discount, shop link) reinforces energetic endorsement."},
  "charisma": {"Score": 50, "Confidence": 30, "Interpretation": "The testimonial language and promo layout are persuasive but there is no visible on-camera performance or emotive delivery in the frames to judge strong inspirational charisma." ,
  "expert_status": { "Score": 0, "Confidence": 90, "Interpretation": "No professional titles, credentials, clinic environment, or technical demonstrations are visible — only consumer product testing is presented, so no evidence of expert status in cosmetology, dermatology, makeup artistry or similar domains." }
}
17985592804927600 -
{
  "income_level": {
    "Score": 10,
    "Confidence": 20,
    "Interpretation": "No personal lifestyle or home cues visible. Frames show a corporate brand (Nutrilite / Amway), labs and farms — these indicate professional production but provide no reliable evidence about the blogger's personal income or luxury lifestyle."
  },
  "talking_head": {
    "Score": 10,
    "Confidence": 70,
    "Interpretation": "Frames show people in lab coats and a narrated script (German transcript) describing processes; there is no clear on-camera person addressing the viewer with eye contact and direct speech. The content reads like a voiceover/corporate video rather than a personal talking-head."
  },
  "beauty_alignment": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Content focuses on plant ingredients, selection of seeds/farms and product-grade natural ingredients (Nutrilite), which aligns with self‑care/beauty/wellness positioning (skincare/supplement ingredient sourcing). The association is inferred from brand/product context rather than explicit repeated beauty tutorials."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Frames and on-screen text show Nutrilite / Amway branding and farm/lab footage; there is no advertising for low-cost retailers (Shein, AliExpress, Temu, Aldi, Lidl) visible."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No pillow advertising is visible in the frames; content focuses on plant sourcing, labs and farms."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 85,
    "Interpretation": "Advertising shown is cohesive and thematically consistent: product ingredient sourcing, seed selection, farm choice and sustainable cultivation for Nutrilite products. No unrelated product categories appear."
  },
  "sales_authenticity": {
    "Score": 30,
    "Confidence": 75,
    "Interpretation": "Messaging is corporate and scripted (voiceover describing large‑scale analyses, farm selection, 'Keine genetisch veränderten Samen'). There is little evidence of personal usage, first‑person testimony or realistic, nuanced trade-offs that would indicate highly authentic, trust‑based influencer-style sales."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "The analyzed frames and transcript are promotional in nature (brand logo, product sourcing narrative) — advertising is clearly present inside the content."
  },
  "structured_thinking": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "The video explicitly presents numbered steps (e.g., '1. Auswahl des Pflanzenstoffes', '2. Auswahl der Saat', '3. Auswahl der Farm') and follows a clear, logical sequence explaining their sourcing process — strong evidence of structured presentation."
  },
  "knowledge_depth": {
    "Score": 60,
    "Confidence": 70,
    "Interpretation": "Transcript and frames convey organized, professional-level information about plant selection, seed purity and sustainable farming. However, content stays at a high-level corporate explanation (process and sustainability claims) rather than deep, technical or novel scientific detail."
  },
  "age_over_30": {
    "Score": 50,
    "Confidence": 10,
    "Interpretation": "No clear evidence about the blogger's age. Frames show adult personnel in lab/coats but do not provide reliable cues to determine whether a blogger (if any) is over 35."
  },
  "intelligence": {
    "Score": 60,
    "Confidence": 40,
    "Interpretation": "The content is clearly structured and uses coherent explanations (selection steps, sustainability rationale), which suggests organized thinking in the script. However, this is a corporate-produced narrative rather than direct evidence of an individual blogger's cognitive or communicative intelligence."
  },
  "personal_values": {
    "Score": 80,
    "Confidence": 75,
    "Interpretation": "Frames and captions repeatedly emphasise sustainability, environmental protection and purity ('Schutz der Umwelt', 'Nachhaltiger Anbau', 'Keine genetisch veränderten Samen'). Those values are explicit and consistently presented in the content."
  },
  "enthusiasm": {
    "Score": 50,
    "Confidence": 50,
    "Interpretation": "Visuals are professional and calm (labs, farms, aerial landscapes) but do not show overt emotional exuberance or energetic personal expression. The tone appears informative rather than highly enthusiastic."
  },
  "charisma": {
    "Score": 30,
    "Confidence": 60,
    "Interpretation": "Material is corporate and informational with no clear charismatic presenter or emotionally engaging personal address in the frames. People shown are in work contexts (lab/farm) rather than demonstrably inspirational on-camera personalities."
  },
  "expert_status": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "Frames show researchers in lab coats, systematic selection processes and farm selection — indicating professional competence in ingredient sourcing/agriculture. However, there are no visible professional credentials or detailed specialist explanations (e.g., dermatologist/MD title), so evidence for an identifiable 'expert' status in beauty domains is moderate rather than definitive."
  }
}
17959279523988114 -
{
  "income_level": {
    "Score": 30,
    "Confidence": 20,
    "Interpretation": "No clear premium lifestyle cues in the frames. Visuals show glitter/confetti and a cosmetics brand tag (@INGLOTGERMANY) which suggests involvement with beauty products but provides no home, travel, vehicle, or high-end brand evidence. Due to lack of cumulative visual markers, score is low and confidence is low."
  },
  "talking_head": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No visible face or person speaking on camera in any provided frames. Content consists of animated/filtered glitter visuals with on-screen text only, so talking-head format is absent."
  },
  "beauty_alignment": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Strong signal from the explicit @INGLOTGERMANY tag and the giveaway ('GEWINNSPIEL') text: frames point to cosmetics/beauty-related content. While only a few frames are available, the brand tag is a clear association with beauty products."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No advertising for low-cost retailers (AliExpress/Shein/Temu/Aldi/Lidl etc.) is visible; the only brand tag is Inglot (a cosmetics brand), which is not a low-end retailer."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising or references visible in the frames."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 85,
    "Interpretation": "Advertising shown is thematically consistent: the frames display a single giveaway tied to a single cosmetics brand (@INGLOTGERMANY). No mix of unrelated product categories is present in the provided frames."
  },
  "sales_authenticity": {
    "Score": 20,
    "Confidence": 70,
    "Interpretation": "Frames only show a branded giveaway announcement ('GEWINNSPIEL' + @INGLOTGERMANY) with no demonstration, personal testimony, usage instructions, or contextualizing text. This gives little evidence of authentic, trust-based ad messaging."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 85,
    "Interpretation": "Advertising is present in the analyzed frames — the giveaway/brand tag appears across multiple frames, indicating advertising inside the content."
  },
  "structured_thinking": {
    "Score": 0,
    "Confidence": 85,
    "Interpretation": "No spoken or written explanatory content beyond 'GEWINNSPIEL' and a brief 'Thanks for watching' transcription. There is no evidence of structured arguments, explanations, or reasoning in the frames."
  },
  "knowledge_depth": {
    "Score": 0,
    "Confidence": 85,
    "Interpretation": "Frames contain no informational content, explanations, or specialized knowledge—only a branded giveaway visual—so there is no evidence of depth or useful knowledge transmission."
  },
  "age_over_30": {
    "Score": 50,
    "Confidence": 10,
    "Interpretation": "No person or age-indicating visual is present in the frames. Age cannot be inferred from the provided imagery; neutral score with very low confidence."
  },
  "intelligence": {
    "Score": 50,
    "Confidence": 10,
    "Interpretation": "No speech or reasoning content is available to assess communicative or analytical intelligence. Neutral default score due to lack of evidence and very low confidence."
  },
  "personal_values": {
    "Score": 20,
    "Confidence": 15,
    "Interpretation": "No first-person statements or value-driven content are present. The only hint is a cosmetics giveaway which may imply an interest in beauty/engagement with followers, but there is no clear expression of personal principles or value-based reasoning."
  },
  "enthusiasm": {
    "Score": 60,
    "Confidence": 40,
    "Interpretation": "Visuals (glitter/confetti) and the friendly transcription 'Thanks for watching guys 🖤' imply celebratory / positive tone, suggesting some enthusiasm. However, absence of a visible presenter or expressive delivery lowers confidence."
  },
  "charisma": {
    "Score": 20,
    "Confidence": 20,
    "Interpretation": "No on-camera personality or persuasive speech is visible in the frames. While the celebratory visuals may be intended to excite viewers, there is insufficient evidence of personal charisma or inspirational delivery."
  },
  "expert_status": {
    "Score": 20,
    "Confidence": 60,
    "Interpretation": "Presence of a cosmetics brand tag (@INGLOTGERMANY) signals a beauty-related focus, but there are no credentials, professional environment, or expert-level explanations visible. This suggests influencer/brand collaboration rather than demonstrable professional expertise."
  }
}
18067318973179961 -
{
  "income_level": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Visual cues (hand with manicured nails holding a wine glass, sparkling sea wake — clearly on a boat) and the German caption about a planned 'dream' trip signal a comfortable, travel-oriented lifestyle. No explicit luxury brands are visible, so I rated above-average but not maximum."
  },
  "talking_head": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No face or on‑camera speaking is visible in the frames; content is a hand-held shot of a glass with text overlay."
  },
  "beauty_alignment": {
    "Score": 20,
    "Confidence": 40,
    "Interpretation": "Only minimal beauty signals (manicured nails) are present. There is no repeated demonstration of skincare/makeup or beauty devices in these frames, so alignment with beauty/self-care is weak."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No visible advertising or retailer logos (AliExpress, Shein, Temu, Lidl, etc.) appear in the provided frames."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 99,
    "Interpretation": "No pillow advertising detected in the frames; only a personal/travel post with a wine glass and sea background."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No advertising content is shown, so there is no inconsistency across ad categories in the provided frames."
  },
  "sales_authenticity": {
    "Score": 100,
    "Confidence": 85,
    "Interpretation": "There is no commercial ad content visible to evaluate authenticity; frames show personal travel/announcement content rather than product promotion."
  },
  "frequency_of_advertising": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No advertising elements are present in the analyzed frames; appears to be a personal announcement/story."
  },
  "structured_thinking": {
    "Score": 15,
    "Confidence": 40,
    "Interpretation": "The on-screen German text is a short announcement about a future plan — no extended argumentation, explanations, or stepwise reasoning are present in these frames."
  },
  "knowledge_depth": {
    "Score": 10,
    "Confidence": 35,
    "Interpretation": "Frames contain no instructional or domain knowledge content; only a short personal message, so no evidence of specialist or rare knowledge transmission."
  },
  "age_over_30": {
    "Score": 50,
    "Confidence": 20,
    "Interpretation": "No face is visible and only a hand is shown; nails look mature and well kept but this is insufficient to reliably determine age. Neutral score with low confidence."
  },
  "intelligence": {
    "Score": 50,
    "Confidence": 20,
    "Interpretation": "There is insufficient speech or reasoning content in the frames to assess cognitive/communicative intelligence. Neutral score due to lack of evidence."
  },
  "personal_values": {
    "Score": 30,
    "Confidence": 30,
    "Interpretation": "The short caption ('we have something special planned', 'a dream we've had') shows a personal voice and aspiration but provides limited evidence of a stable principles/values framework or value-driven reasoning."
  },
  "enthusiasm": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "The phrasing in German expresses excitement about a planned special event (‘ganz besonderes’, ‘Traum’) and the celebratory visual (wine/glass on a sunny sea) conveys positive energy."
  },
  "charisma": {
    "Score": 30,
    "Confidence": 30,
    "Interpretation": "Visuals are tasteful and evoke a lifestyle aspiration, but there is no speaking-to-camera, storytelling, or emotional address in these frames to indicate strong inspirational charisma."
  ,
  "expert_status": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No credentials, professional environment, technical demonstrations, or domain-specific content are visible in the frames to support expert status in beauty-related fields."
  }
}
17851880067513176 -
{
  "income_level": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "Visuals show a tidy, restrained interior (neutral palette), a fresh orchid (fresh flowers visible), well‑groomed appearance, neat jewellery (watch, rings, necklace) and mid‑premium brand partnership (Inglot). These cumulative markers point to above‑average / comfortable lifestyle but do not show clear high‑luxury cues (no visible Aesop/La Mer packaging, luxury car, or overt premium decor), so not scored at the maximum."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Blogger speaks directly to camera in multiple frames: face is centered and clearly visible, mouth movements and expressive gestures are consistent with on‑camera speaking (not voice‑over). Transcript lines confirm direct address ('Hallo Mädels...')."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly about lipsticks/beauty (Inglot new lipsticks, SPF50). Visuals show product demonstration, application, and makeup; transcript discusses finish, lifting effect and dryness — clear stable association with beauty/self‑care."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 98,
    "Interpretation": "No low‑cost retailer brands (Shein, AliExpress, Temu, Aldi, Lidl, etc.) appear in frames or transcript. Only Inglot is shown."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 98,
    "Interpretation": "No pillow advertising present in frames or captions; only cosmetic product is promoted."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 92,
    "Interpretation": "All advertising in the analyzed frames is for a single coherent category (cosmetics — Inglot lipsticks). No unrelated categories are shown."
  },
  "sales_authenticity": {
    "Score": 95,
    "Confidence": 90,
    "Interpretation": "High authenticity signals: she says she tested the products earlier ('ich durfte die schon früher testen, nur ich durfte das nicht zeigen'), demonstrates how she applies the product on camera, and explains benefits (SPF50, lifting effect, protects against dry lips). Tone and demonstration integrate the product into her routine rather than a generic scripted read."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 98,
    "Interpretation": "Advertising is present throughout the provided frames/content (multiple story/reel frames labeled as 'Werbung' and product links visible)."
  },
  "structured_thinking": {
    "Score": 70,
    "Confidence": 80,
    "Interpretation": "Blogger gives cause–effect style comments (SPF50 = protection; gloss = lifting effect; good for dry lips) and mentions personal testing history, which shows some structure. However the explanation is short and promotional rather than a deep, multi‑step argument or detailed comparison."
  },
  "knowledge_depth": {
    "Score": 30,
    "Confidence": 80,
    "Interpretation": "Information presented is product‑level and mass‑audience (features and sensations: SPF, gloss, anti‑drying, lifting effect) without technical or professional depth. No advanced ingredient discussion, contraindications, or specialist insights are visible."
  },
  "age_over_30": {
    "Score": 85,
    "Confidence": 70,
    "Interpretation": "Visual cues (facial features, styling, mature presentation) indicate the blogger is likely older than 35. No explicit age marker exists, so confidence is moderate."
  },
  "intelligence": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Presentation is coherent, clear and organized; vocabulary in transcript is appropriate and she explains why she likes the product. This suggests competent communicative intelligence, but there is no evidence of strong analytic depth to rate higher."
  },
  "personal_values": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "Some first‑person statements and preferences are visible ('ich liebe sowas', mentions testing), indicating personal taste and preference. However there is limited visible evidence of deeper, consistent value statements or a clearly articulated worldview that filters audience."
  },
  "enthusiasm": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "Facial expressions, smiles, upbeat phrasing in the transcript and demonstrative gestures show clear positive energy and enthusiasm for the product ('wunderschöne Farben', 'ganz toller Schutz', 'ich liebe sowas')."
  },
  "charisma": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Blogger appears engaging and warm on camera, uses direct address and demonstrative gestures that likely connect with viewers. While charismatic, the frames show a polished promotional delivery rather than strongly inspirational storytelling."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 75,
    "Interpretation": "Evidence supports a knowledgeable beauty blogger / experienced enthusiast (demonstrates product use, discusses effects), but there are no visible professional credentials, clinical environment, or advanced technical explanations to classify her as a verified expert in cosmetology, dermatology, or similar fields."
  }
}
18148850947341828 -
{
  "income_level": {
    "Score": 30,
    "Confidence": 40,
    "Interpretation": "Frames show mid-range branded cosmetics (Inglot palettes) and a clean, professional flatlay aesthetic, but no clear premium/luxury lifestyle markers (no home, vehicles, travel, or luxury brands). Evidence is limited to product shots, so income inference is weak."
  },
  "talking_head": {
    "Score": 0,
    "Confidence": 100,
    "Interpretation": "No person is visible in any provided frames. Content consists entirely of product close-ups/flatlays; there is no face, eye contact, or on-camera speaking."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 98,
    "Interpretation": "Content is clearly and consistently about cosmetics: many Inglot eyeshadow palettes, close-up shots of pans and shade names. Strong, direct signal of a beauty/self-care focus."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "On-screen text and visible products reference only Inglot (@inglot_cosmetics). No low-cost retailers or budget marketplaces (Shein, Temu, AliExpress, Lidl, etc.) are present in the frames."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillows or pillow brand advertising visible in any frames."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 98,
    "Interpretation": "All advertising visuals are for the same product category (makeup palettes / eyeshadows from Inglot). Advertising is thematically coherent and focused."
  },
  "sales_authenticity": {
    "Score": 15,
    "Confidence": 85,
    "Interpretation": "Frames are product flatlays with the overlay 'Werbung @inglot_cosmetics' but show no demonstration, personal use, routines, or explanatory captions. Visuals read as curated advertising rather than authentic, usage‑based endorsement."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 98,
    "Interpretation": "Multiple frames include the 'Werbung @inglot_cosmetics' overlay and repeated product-focus shots — advertising is clearly present within the content."
  },
  "structured_thinking": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No spoken or written explanatory content beyond the ad tag; no evidence of structured argumentation, explanations, or stepwise reasoning in the frames."
  },
  "knowledge_depth": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "Frames contain product imagery only, with no technical explanations, ingredient discussion, procedure, or other signals of transferable or rare knowledge."
  },
  "age_over_30": {
    "Score": 50,
    "Confidence": 10,
    "Interpretation": "No person is visible to assess age. Because no visual evidence exists, age cannot be determined from the provided frames."
  },
  "intelligence": {
    "Score": 10,
    "Confidence": 10,
    "Interpretation": "No speech or argumentative content is available to judge cognitive or communicative intelligence; only product images are present, so assessment is highly uncertain."
  },
  "personal_values": {
    "Score": 10,
    "Confidence": 10,
    "Interpretation": "There is no first‑person voice or value statements visible — only product promotion. Unable to identify stable principles, voice, or filtering of audience from these frames."
  },
  "enthusiasm": {
    "Score": 10,
    "Confidence": 10,
    "Interpretation": "No facial expressions, tone of voice, or emotional captions present. Product photography alone does not provide reliable signals of the creator's enthusiasm or energy."
  },
  "charisma": {
    "Score": 10,
    "Confidence": 10,
    "Interpretation": "Charisma requires personal delivery or emotional engagement; frames contain only static product shots and an ad overlay, so there is no evidence to support a higher score."
  },
  "expert_status": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No professional credentials, clinical environment, tutorial content, or technical explanations are visible. The materials show product advertising only, so there is no evidence the creator is an expert in cosmetology, dermatology, makeup artistry, or related domains."
  }
}
18023478734320653 -
{
  "income_level": {
    "Score": 40,
    "Confidence": 30,
    "Interpretation": "Frames show a simple, clean beauty tutorial setup (neutral background, close-up face, black top) but no clear premium lifestyle markers (no visible high-end brand packaging, luxury home details, travel, or premium candles). Evidence is sparse and mixed, so score slightly below mid-range with low confidence."
  },
  "talking_head": {
    "Score": 80,
    "Confidence": 60,
    "Interpretation": "Face is centered and visible in multiple frames and the transcript includes a spoken sign-off (“Thanks for watching!”). The overlay text gives step-by-step instructions typical of a presenter-led tutorial, indicating the creator likely speaks to camera rather than purely VO. Not fully certain because frames are blurred and we can't observe clear mouth movement in every still."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Content is explicitly a step‑by‑step lip-makeup guide (German text: 'SCHRITT-FÜR-SCHRITT-ANLEITUNG ... für schön geschminkte Lippen') and lists lip/skincare and makeup items (Lippenbalsam, Lipliner, Foundation/Concealer, Kompaktpuder, Lippenstift) — strong, direct alignment with beauty and self-care."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visible retailer logos or mentions of low-cost retailers (AliExpress, Shein, Temu, Lidl, etc.) in the frames or text overlays. Visual evidence supports absence of low-end retail advertising."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillows or pillow advertising appear in the frames or text; constraint satisfied."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 80,
    "Interpretation": "There is effectively no advertising content visible; the frames present a single thematic focus (lip makeup tutorial). With no disparate ads present, thematic consistency is high."
  },
  "sales_authenticity": {
    "Score": 100,
    "Confidence": 70,
    "Interpretation": "No sponsored/product-promo copy or on-screen brand claims are visible to evaluate authenticity. Because there is no overt ad to judge, there is no sign of scripted or generic promotional content in these frames."
  },
  "frequency_of_advertising": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "Across the provided frames there are no visible ads, sponsor tags, discount codes, or product-brand callouts — indicates no advertising present in the analyzed content."
  },
  "structured_thinking": {
    "Score": 85,
    "Confidence": 85,
    "Interpretation": "Overlay text explicitly labels this a 'Schritt-für-Schritt-Anleitung' and lists required items and steps ('Beginnen wir mit dem, was wir brauchen:' followed by a clear list). This is a clear structured instructional format demonstrating organized thinking."
  },
  "knowledge_depth": {
    "Score": 30,
    "Confidence": 80,
    "Interpretation": "Content appears to present common, practical make-up steps and an item checklist (mass / widely known level). The frames show basic procedural guidance rather than specialist or rare technical knowledge, so depth/rarity is low."
  },
  "age_over_30": {
    "Score": 20,
    "Confidence": 30,
    "Interpretation": "Person appears youthful in blurred close-ups; frames do not provide clear age markers. Visual evidence slightly favors under‑35, but blur and lack of detail reduce confidence."
  },
  "intelligence": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "Creator demonstrates organized instructional ability (clear step-by-step overlay) indicating practical communicative intelligence. There is no visible deep analytical explanation in frames, so score is moderate."
  },
  "personal_values": {
    "Score": 30,
    "Confidence": 60,
    "Interpretation": "Frames show an instructional beauty focus ('we need...') but no explicit first-person principles, value statements, or worldview. Limited evidence for stable value-driven messaging."
  },
  "enthusiasm": {
    "Score": 50,
    "Confidence": 30,
    "Interpretation": "Insufficient visual evidence to judge emotional tone reliably (frames are blurred stills). The polite transcript sign-off suggests neutral/positive tone but enthusiasm cannot be strongly inferred from these frames."
  },
  "charisma": {
    "Score": 55,
    "Confidence": 30,
    "Interpretation": "Creator appears on camera in a focused, presentable way (typical of engaging beauty creators), but static/blurred frames and lack of dynamic expression limit confidence in assessing inspirational charisma."
  },
  "expert_status": {
    "Score": 50,
    "Confidence": 50,
    "Interpretation": "No professional credentials or clinic/studio environment visible. However, the step-by-step instructional format and practical checklist suggest an engaged enthusiast or semi‑professional (moderate evidence), not proven professional expert."
  }
}
18000116396456011 -
{
  "income_level": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Visual cues suggest an upper‑middle lifestyle: tidy modern kitchen background, well groomed makeup, styled haircut, tasteful jewelry (necklace + drop earrings), manicured nails, and a recent model smartphone with MagSafe case. No explicit luxury brand signals or travel/vehicle evidence, so not full 'European premium / luxury' — scored as above average."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Clear talking‑head format: subject is centered on camera, making eye contact, mouth movement and expressive gestures visible, and speaking directly to viewers (also supported by on‑screen text and transcript addressing followers)."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Explicitly identifies this as a 'beauty account' in the overlay text and transcript; visuals show full face makeup and beauty presentation — strong and consistent alignment with beauty/self‑care."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visible advertising or logos for low‑cost retailers (AliExpress, Shein, Temu, Lidl, Aldi etc.) in the frames or overlay text."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No pillow advertising present in the analyzed frames (no pillows or pillow brand mentions visible)."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 85,
    "Interpretation": "No advertising appears across the provided frames, so there is no evidence of mixed or thematically inconsistent ads."
  },
  "sales_authenticity": {
    "Score": 100,
    "Confidence": 70,
    "Interpretation": "No sponsored content or product promotion is visible in the frames to evaluate authenticity. Absence of ads implies no detectable scripted/generic promotions, but because no examples are present the confidence in evaluating authenticity is reduced."
  },
  "frequency_of_advertising": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "Across the provided frames and overlay text there is no advertising or brand promotion — frequency assessed as none."
  },
  "structured_thinking": {
    "Score": 60,
    "Confidence": 80,
    "Interpretation": "Transcript and on‑screen text show a clear, concise self‑introduction (name, age, family, years married, professional passion) and a thank‑you to followers — indicates basic structure and intentional messaging. However, no deeper argumentative content, comparisons, or stepwise explanations in these frames."
  },
  "knowledge_depth": {
    "Score": 20,
    "Confidence": 85,
    "Interpretation": "Content in these frames is an introductory message with no technical explanations, ingredient breakdowns, procedures, or non‑obvious beauty knowledge. Therefore knowledge depth appears low based on the provided material."
  },
  "age_over_30": {
    "Score": 100,
    "Confidence": 100,
    "Interpretation": "The overlay text and transcript explicitly state the blogger is 46 years old, so the evidence clearly indicates age over 35."
  },
  "intelligence": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "Speech and on‑screen text are articulate, coherent and well organized (clear self‑presentation). Limited sample prevents deeper judgment about analytic complexity, but communication appears thoughtful and fluent."
  },
  "personal_values": {
    "Score": 70,
    "Confidence": 70,
    "Interpretation": "Shows first‑person positioning and anchored principles: long marriage, family, and a stated lifelong passion practiced professionally for 23 years. These are clear value signals and identity anchors, though frames do not show extended reflections or boundary statements that would indicate very strong 'own truth' transmission."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 85,
    "Interpretation": "Warm welcome language in transcript and overlay ('Liebe Mädels', thanks, welcome) plus smiling, energetic facial expression indicate positive, enthusiastic tone."
  },
  "charisma": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "Polished on‑camera presence, direct address to audience, confident presentation and warm tone suggest appreciable charisma and ability to engage viewers; limited sample prevents judging broader inspirational impact."
  ,
  "expert_status": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "Moderate evidence: she states she practices her passion professionally for over 23 years and runs a 'beauty account', which suggests semi‑professional/experienced status in beauty. However there are no visible credentials, clinic environment, or technical demonstrations in the frames to confirm formal expert status."
  }
}
Post Prompt

### Task Analyze the provided **provided video frames analyses** and evaluate the blogger across the parameters listed below. Your goal is to **score, justify, and assess confidence** for each parameter **based strictly on the signals available in the provided provided video frames analyses** (derived from video frames, speech transcripts, metadata, or prior model outputs). Avoid assumptions not supported by the provided video frames evidence. If evidence is weak, indirect, or missing, lower the confidence score accordingly. --- ### Scoring Rules * Each parameter must be scored on a **0–100 scale** * Additionally, return a **confidence score (0–100)** reflecting how reliable the assessment is based on the available provided video frames evidence * Provide a **concise textual interpretation** explaining *why* the score was assigned, referencing specific fields, patterns, or signals from the provided video frames --- ## Parameters to Evaluate ### 1. Blogger’s Income Level **Score = 100** if the blogger demonstrates a **European premium / luxury or higher lifestyle** **Score = 0** if the lifestyle appears clearly low-income Assessment must rely on cumulative visual markers, not on a single isolated cue. Positive markers indicating above-average income include (non-exhaustive): Home & lifestyle cues: Fresh flowers at home Mid-to-premium cosmetics and skincare visibly present: Aesop Augustinus Bader Dr. Barbara Sturm La Mer Fresh Premium candles: Diptyque Jo Malone Byredo Clothing & personal style (absence of non-premium signals is important): Clothing appears well-fitted, restrained, and coherent No visible fast-fashion or ultra-low-cost brands No excessive logo-mania Brands that are not characteristic of above-average income (negative signals): Shein / Zaful Boohoo / PrettyLittleThing Stradivarius Bershka Pimkie Orsay C&A Cheap unnamed brands with AliExpress-style cuts Household items & appliances (negative signals): Cheap, unbranded cookware sets Bright-colored cheap plastic appliances Supermarket-brand microwaves or kettles Budget product lines (e.g., Tefal budget series) Mismatched “everything on sale” household sets Interior design constraints (negative signals): Bright glossy furniture (red / black / purple gloss) Pseudo-luxury decor (gold imitation, baroque, fake luxury) Overloaded decor (cheap moldings, heavy ornamentation) Carpets with bright patterns Mirrored walls Excessive cheap LED lighting Quote posters in shiny frames Chair covers, wall stickers Kitchens with screaming facades Cheap plastic containers dominating the frame Vehicles indicating above-average income: Audi BMW Mercedes Volvo Tesla Volkswagen (Tiguan, Touareg, Passat — high trim) Lexus Mini Cooper Land Rover (including Range Rover Evoque) Jeep Compass / Grand Cherokee Alfa Romeo Travel contexts indicating above-average lifestyle: Italy: Tuscany, Como, Amalfi France: Paris, Provence, Nice Spain: Mallorca, Ibiza (non-budget), San Sebastián Switzerland, Austria, Germany United Kingdom Japan USA: New York, California, Chicago Portugal (non-budget regions) Travel patterns that do not indicate above-average income (negative signals): Mass all-inclusive resorts (Antalya, Marmaris, Bodrum — budget hotels) Budget package tours to Egypt (Hurghada, Sharm — low-cost hotels) Tunisia (mass segment) Cheap beach packages (budget Cyprus, Bulgaria, Albania) Bus tours like “7 countries in 5 days” Hostels in Asia, budget areas of Bali (e.g., Kuta) Low-cost Caribbean travel packages If visual signals are mixed, sparse, or partially obscured, reduce Confidence accordingly. --- ### 2. Talking Head Presence Score = 100 if the blogger personally speaks on camera, looking directly into the lens, actively explaining and persuading ("talking head" format). This applies equally to Stories and Reels. The blogger: Appears in frame themselves (their face is clearly visible) Looks into the camera while speaking Speaks personally, not via voice-over Delivers content in an engaged, explanatory manner (not passive narration) Strong visual signals: Face centered or dominant in frame Eye contact with the camera Mouth movement consistent with speech Expressive facial movements and gestures typical of explanation or persuasion Self-recorded framing typical of Stories/Reels If the face is partially visible, frames are low-quality, or speaking cannot be confidently inferred, reduce Confidence accordingly. --- ### 3. Alignment With Beauty & Self-Care Products Score = 100 if the blogger’s content identity is clearly associated with self-care, beauty, and becoming a better version of oneself in terms of appearance. Assessment is based on what the blogger consistently talks about and demonstrates in their content, not on a single post. The blogger must have ongoing content related to self-care and making oneself more beautiful (not necessarily in every post, but as a stable, recognizable theme). The blogger may: Talk about different aspects of the beauty industry: new cosmetics or skincare products care routines and treatments beauty or wellness gadgets new ingredients and formulations Discuss compositions, textures, aromas, and sensations Use beauty devices and explain them OR not use devices but regularly visit cosmetologists or clinics OR focus mostly on home care routines What matters is that the blogger can be clearly associated with the theme: “How to take care of yourself and make yourself look better.” Important inclusion cases: Bloggers whose main topic is sports or fitness (making the body look better) are acceptable if: they sometimes also talk about facial care, skincare, procedures, or beauty products Clear exclusion rule: Bloggers who never talk about self-care, beauty, or appearance improvement are not suitable. Strong positive (green-flag) signals include visible presence of: Masks with active ingredients (AHA/BHA, enzyme, oxygen, carbonated, etc.) Microcurrent therapy LED masks (home or professional) Gua sha massage or rollers made from natural stone Multi-step skincare routines (5+ steps: toner, essence, serum, ampoules, etc.) Under-eye patches with anti-aging or deep hydration effects Hair and scalp spa care (peels, ampoules, massages, “hair happiness” treatments) Fractional mesotherapy or mesorollers Anti-cellulite massage and body wraps Beauty devices from original premium brands (not mass-market knockoffs) If self-care / beauty appears only sporadically or weakly, reduce Confidence accordingly. --- ### 4. Absence of Low-End Retail Advertising **100** — No advertising for AliExpress, Shein, Temu, Aldi, Lidl, or similar low-cost retailers detected in provided video frames. Allowed: Costco, Target, Zara, Mango. --- ### 5. Pillow Advertising Constraint **100** — No pillow advertising detected OR only Sleep & Glow pillows are advertised. --- ### 6. Advertising Focus Consistency Score = 100 if advertising shown in the provided video frames is thematically consistent and coherent, without a mix of unrelated product categories. The blogger must NOT advertise a random assortment of heterogeneous products. Clear negative signal (score downgrade): Presence of advertising for absolutely unrelated categories within the same creator’s content set, such as: cookware (pans, pots, kitchen sets) clothing or fashion items cosmetics or skincare aroma candles home decor or interior accessories household items with no shared theme Advertising is considered inconsistent when: Products do not share a common theme, lifestyle, or problem space Ads look opportunistic rather than aligned with the blogger’s core identity Multiple unrelated categories appear without a unifying narrative or positioning Score = 100 only if: Advertising focuses on one clear category or on closely related categories All advertised products logically fit the blogger’s lifestyle, values, and content niche If only limited frames are available or advertising frequency is low, reduce Confidence accordingly. --- ### 7. Advertising Quality (Sales Authenticity) **Score = 100** if the frames and readable on-screen text/captions indicate **highly authentic, trust-based advertising**, not scripted or generic promotion. When advertising is present, the blogger: **Personal usage & realism** * Clearly explains **how the product is used** * Explains **when** it is used (time, routine, situation) * Explains **why** it is used (personal motivation) * Describes **specific situations** in which the product is relevant * Demonstrates the product in a **realistic, non-idealized way** (not overly polished or staged) **Lifestyle integration** * Shows that the integration is **not random** * Demonstrates that the product **supports and fits their lifestyle**, habits, or routines * Product appears naturally embedded into daily life shown in frames **Concrete details & specificity** * Mentions **specific, tangible effects or observations**: * e.g. “I wake up without creases”, “my skin feels less irritated” * Avoids abstract praise and focuses on **observable outcomes** **Contextual integration** * Connects the integration to context or audience interaction: * “you often ask what I use” * “I was looking for something to fix morning creases” * Avoids abrupt transitions like “Now advertising” unless the format explicitly requires it **Authentic voice & tone** * Uses **their own natural manner of speech** and personal tone * Does not sound like reading a script or brand copy **Credibility & restraint** * Avoids exaggerated or absolute claims (“the best product in the world”) * Focuses on **specific advantages**, not empty superlatives **Real need → solution link** * Describes a **real personal problem or need**: * acne, sensitive skin, frequent travel, lack of sleep, irritation, etc. * Clearly links the product to **solving their specific problem**, not a generic one **Trust-enhancing nuance** * May mention a **small nuance, limitation, or wish** * Light imperfection is treated as a **positive trust signal** If readable captions/on-screen text are missing and speech cannot be reliably inferred from frames, **reduce Confidence accordingly**, even if the visual presentation appears premium. --- ### 8. Frequency of Advertising * **100** — Advertising appears inside the content * **0** — No advertising present across the analyzed content --- ### 9. Structured Thinking & Argumentation **Score = 100** if the blogger demonstrates **clear, structured, and reasoned thinking**, going far beyond simple statements like “I like / I don’t like”. The blogger **does NOT limit themselves to opinions**, but: * Explains **why** they think so * Provides **examples from practice**: * personal experience ("on myself", "in my routine") * experience with others (clients / followers, if visible via captions) * Clearly links **cause and effect**: * “if you do X, Y usually happens” * Sometimes **compares approaches**: * “this works like this, while that works differently, because…” **Language & clarity requirements:** * Speaks in **simple, clear sentences**, without unnecessary filler * Explains complex terms **when they are used** * Avoids excessive professional jargon not common outside expert sources * Gives not only **“what to do”**, but also **“why it works”** **Mandatory argument types to look for:** 1. **Arguments based on personal experience** * first‑person statements * visible routines or repeated personal usage 2. **Arguments based on observation and comparison** * before / after comparisons * comparison with alternatives or analogs * explanation of differences * explanation of why one option worked and others did not 3. **Logical and cause–effect arguments** * clear explanation of why a certain effect occurs * reasoning chains (X → Y → result) 4. **Arguments through concrete usage scenarios** * shows *how*, *when*, and *in which situations* something is used * usage tied to real-life context **Strong scoring formats:** * Before / after comparisons * Comparison with analogs * Explanation of distinctions * Explanation of why this method worked and others failed If readable captions/on‑screen text or clear speaking‑to‑camera cues are **absent**, significantly **reduce Confidence**, even if the visual style appears polished. --- ### 10. Knowledge Depth & Usefulness **Score = 100** if the blogger demonstrates **high relevance, freshness, and rarity of transmitted knowledge**, even without formal expert credentials. The assessment must be based on **how far the information is from mass awareness** and **at what stage of societal diffusion the knowledge currently is**. Use the following **knowledge diffusion levels**: 1. **Scientific innovation** — information originates from narrow academic or scientific journals and research circles 2. **Narrow professional knowledge** — known to a small group of professionals, circulates in specialized or semi-academic publications 3. **Professional mainstream (priority level)** — accessible to a wide professional audience and starting to appear in high-quality press 4. **Advanced enthusiast knowledge (acceptable)** — known to deeply engaged enthusiasts and hobbyists, already present in popular media 5. **Mass / overused knowledge** — widely known, generic, repeated, and commonly encountered **Primary target level:** **Level 3** **Acceptable:** Level 4 (since most bloggers operate in this zone) Levels **1–2** are strong positive signals but rare. Level **5** should significantly lower the score. **Key evaluation criteria:** * Rarity of information relative to mass content * Actuality and freshness (not outdated or recycled insights) * Presence of non-obvious details, nuances, or trade-offs * Evidence that the blogger understands *why* the concept works, not just *what* it is **Strong signals include:** * Explaining concepts before they become widely popular * Translating professional knowledge into accessible explanations * Highlighting limitations, conditions, or edge cases * Connecting insights to real-world application shown in frames or captions If there is **no readable caption/on-screen text** or clear evidence of knowledge transmission, **reduce Confidence accordingly**, even if the visual presentation appears premium. --- ### 11. Age Over 35 * **100** — provided video frames strongly indicates blogger is over 35 * **0** — provided video frames strongly indicates blogger is under 35 --- ### 12. Intelligence **Score = 100** if the blogger demonstrates high cognitive and communicative intelligence. Evaluate across two dimensions: **Speech & Thinking:** * Clear and logical structure of speech * Rich but precise vocabulary (without overload) * Ability to explain complex ideas in simple terms * Consistency and ability to justify positions * Presence of irony or self-irony (optional but strong signal) **Analytical Ability:** * Quickly grasps the essence of topics * Highlights the main points without getting lost in details * Compares and generalizes * Demonstrates critical thinking (does not accept everything at face value) --- 13. Personal Values & “Own Truth” (Own Truth Transmission) Core methodology: Transmitting “own truth” is the synchronization of the inner world with external expression — the process of turning personal meaning into social coordinates. This process is defined by three pillars: Support (Principles): You know who you are. Voice (Vision): You are not afraid to say it out loud. Filter (Values): You attract “your people” and filter out “not your people.” Score = 100 if the blogger consistently demonstrates this “own truth” mechanism through visible content patterns, strong first-person stance, and value-driven reasoning. 13.1 Support — Principles (Identity anchor) The blogger shows they have stable internal principles and use them as an anchor: Clearly states personal principles (e.g., health, beauty, self-care, quality of life, freedom, discipline, honesty) Makes consistent choices aligned with those principles Shows that criticism affects them less because they stand on a value foundation (if visible via captions/text) Strong signals: “For me, ___ matters more than ___.” “I don’t tolerate ___.” “I always choose ___ because ___ is my principle.” 13.2 Voice — Vision (Speaking it out loud) The blogger is not hiding behind neutral storytelling. They explicitly voice their worldview: Talks from first person (I / my / for me) Names things clearly instead of vague lifestyle narration Explains personal conclusions, lessons learned, and why something is important Strong signals: “This is my way.” “Here’s what I believe.” “I realized that…” 13.3 Filter — Values (Content moderates the audience) The blogger’s content acts as a reality filter: Their values are expressed strongly enough to attract aligned people They naturally repel those who disagree (not by aggression, but by clarity) They do not “adjust” to everyone — their stance is already public Strong signals: “If you don’t agree — it’s okay, this is not for you.” “People who value ___ will understand.” 13.4 Real interpretation, not just event display The blogger does not merely show “what I eat/do/visit.” They interpret reality: Explains why they act this way States what they personally like/dislike Makes conclusions and links them to values 13.5 Analytical evaluations & conclusions The blogger does not just describe, but evaluates: What truly worked or was liked What didn’t work and why What deserves attention What experience or lesson they gained 13.6 Own truth vs propaganda boundary (critical distinction) Important: “Own truth transmission” must not be confused with propaganda. Own truth: “I’m like this. This is my path. If it resonates — join.” Propaganda: “You must think like me. The world is black-and-white.” Score higher when the blogger: Encourages reflection rather than forcing belief Avoids manipulation, fear pressure, or aggressive moral superiority Shares coordinates, not conquest 13.7 Mission → Enlightenment → Learning loop (advanced signals) When strong, own-truth transmission often includes: Mission drive (“I can’t stay silent”) The idea is expressed from internal conviction, not cold calculation Enlightenment (“bringing clarity”) They give language/tools for viewers to describe their own experience Their message acts like a “flashlight” for the audience Learning (“content as a mirror”) The blogger refines principles through feedback You can see growth, calibration, and nuanced positioning If readable captions/on-screen text or clear speaking-to-camera cues are absent, reduce Confidence, even if the visual storytelling appears polished. --- ### 14. Enthusiasm & Positive Energy Score = 100 if the blogger consistently radiates enthusiasm, optimism, and positive emotional energy, clearly visible in facial expressions, gestures, and readable on-screen text/captions. The blogger: Speaks with light liveliness and emotional accents Smiles naturally, not forced or strained Uses a warm, friendly tone — without sarcasm, fatigue, irritation, or bitterness Shows energetic, engaging intonation; speech does not feel dragging or monotonous Laughs easily or jokes naturally, when appropriate Does not demonstrate constant complaining, whining, or negativity Additional positive markers: Talks about topics as if they genuinely interest them Emphasizes positives, opportunities, and new ideas, rather than problems Explicitly notes: what has improved what they like what inspires them Avoids toxic criticism, cynical framing, and persistent complaints If enthusiasm is inferred only weakly from visuals or captions, reduce Confidence accordingly. --- ### 15. Charisma & Ability to Inspire **Score = 100** if the blogger can emotionally engage and "infect" others with ideas, values, or passion. The blogger: * Consistently communicates core beliefs (health, beauty, self-care, quality of life) * Explains why these beliefs matter personally * Is not afraid to take a clear position and speak from first person Delivery signals: * Speaks with energy and emotional involvement * Uses expressive facial expressions and intonation * Shows genuine enjoyment of the content creation process * Uses phrases like "This really works", "I want you to try this too" * Avoids indifferent or checklist-style product descriptions Additional strength signals: * Uses rhythm, pauses, and structure in speech * Varies content formats (stories, POV, backstage, emotional addresses) 16. Expert Status in Beauty-Related Domains Determine whether the blogger can be reasonably identified as an expert in at least one of the following domains based on the provided video frames: Cosmetology Makeup artistry Plastic surgery Dermatology Women’s fashion Important: Do not assume expertise without clear evidence. If expertise cannot be reliably inferred from visuals and readable text/captions, assign a low Confidence. Score meaning: 100 — Strong evidence the blogger is an expert in at least one listed domain 50 — Moderate evidence (strong enthusiast / semi-professional indicators) 0 — No evidence of expert status High-confidence expert signals (strong indicators): Explicit professional title or credentials visible in on-screen text (e.g., “Dermatologist”, “MD”, “Board Certified”, “Cosmetologist”, “Makeup Artist”, “Plastic Surgeon”, “Stylist”, “Fashion editor”) Professional environment visible: medical office, treatment room, clinic equipment (for dermatology / plastic surgery / cosmetology) professional makeup setup (chair lighting, full kit, working on a client) fashion studio, fittings, editorial environment (for women’s fashion) Demonstrations requiring professional skill: structured procedures, technique explanations, safety warnings before/after examples with professional framing ingredient breakdowns + contraindications (dermatology) surgical context explanation (plastic surgery) detailed technique breakdowns (makeup) wardrobe analysis, styling rules, body-type fit logic (women’s fashion) Medium-confidence expert signals: Consistent advanced educational content with professional depth Correct terminology used and explained clearly Mentions of professional work with clients/patients (only if supported by captions) Teaching-style content: “common mistakes”, “do/don’t”, “protocol”, “contraindications”, “for professionals” Low-confidence / non-expert signals: Only casual product showcasing without depth Generic mass tips repeated by many creators No professional environment, no credentials, no advanced technique If multiple domains appear, select the strongest one. --- ## Output Format (Strict provided video frames) ```json { "income_level": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "talking_head": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "beauty_alignment": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "low_end_ads_absence": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "pillow_ads_constraint": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "ads_focus_consistency": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "sales_authenticity": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "frequency_of_advertising": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "structured_thinking": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "knowledge_depth": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "age_over_30": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "intelligence": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "personal_values": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "enthusiasm": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "charisma": {"Score": 0, "Confidence": 0, "Interpretation": ""} "expert_status": { "Score": 0, "Confidence": 0, "Interpretation": "" } } ``` Do not ask any questions, you have to decide the task by yourself. 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Blogger Prompt

Task Analyze the provided JSON analyses and evaluate the blogger across the parameters listed below. Your goal is to score, justify, and assess confidence for each parameter based strictly on the signals available in the provided JSON analyses (derived from video frames, speech transcripts, metadata, or prior model outputs). Avoid assumptions not supported by the JSON evidence. If evidence is weak, indirect, or missing, lower the confidence score accordingly. Scoring Rules Each parameter must be scored on a 0–100 scale Additionally, return a confidence score (0–100) reflecting how reliable the assessment is based on the available JSON evidence Provide a concise textual interpretation explaining why the score was assigned, referencing specific fields, patterns, or signals from the JSON Parameters to Evaluate 1. Blogger's Income Level Score = 100 if the blogger demonstrates a European premium / luxury or higher lifestyle Score = 0 if the lifestyle appears clearly low-income Assessment must rely on cumulative visual markers, not on a single isolated cue. Positive markers inferred from JSON (non-exhaustive): Home & lifestyle cues: Fresh flowers at home Mid-to-premium cosmetics and skincare visibly present: Aesop Augustinus Bader Dr. Barbara Sturm La Mer Fresh Premium candles: Diptyque Jo Malone Byredo Clothing & personal style (absence of non-premium signals is important): Clothing appears well-fitted, restrained, and coherent No visible fast-fashion or ultra-low-cost brands No excessive logo-mania Brands that are not characteristic of above-average income (negative signals): Shein / Zaful Boohoo / PrettyLittleThing Stradivarius Bershka Pimkie Orsay C&A Cheap unnamed brands with AliExpress-style cuts Household items & appliances (negative signals): Cheap, unbranded cookware sets Bright-colored cheap plastic appliances Supermarket-brand microwaves or kettles Budget product lines (e.g., Tefal budget series) Mismatched “everything on sale” household sets Interior design constraints (negative signals): Bright glossy furniture (red / black / purple gloss) Pseudo-luxury decor (gold imitation, baroque, fake luxury) Overloaded decor (cheap moldings, heavy ornamentation) Carpets with bright patterns Mirrored walls Excessive cheap LED lighting Quote posters in shiny frames Chair covers, wall stickers Kitchens with screaming facades Cheap plastic containers dominating the frame Vehicles indicating above-average income: Audi BMW Mercedes Volvo Tesla Volkswagen (Tiguan, Touareg, Passat — high trim) Lexus Mini Cooper Land Rover (including Range Rover Evoque) Jeep Compass / Grand Cherokee Alfa Romeo Travel contexts indicating above-average lifestyle: Italy: Tuscany, Como, Amalfi France: Paris, Provence, Nice Spain: Mallorca, Ibiza (non-budget), San Sebastián Switzerland, Austria, Germany United Kingdom Japan USA: New York, California, Chicago Portugal (non-budget regions) Travel patterns that do not indicate above-average income (negative signals): Mass all-inclusive resorts (Antalya, Marmaris, Bodrum — budget hotels) Budget package tours to Egypt (Hurghada, Sharm — low-cost hotels) Tunisia (mass segment) Cheap beach packages (budget Cyprus, Bulgaria, Albania) Bus tours like “7 countries in 5 days” Hostels in Asia, budget areas of Bali (e.g., Kuta) Low-cost Caribbean travel packages If visual signals are mixed, sparse, or partially obscured, reduce Confidence accordingly. --- 2. Talking Head Presence 100 — JSON confirms if the blogger personally speaks on camera, looking directly into the lens, actively explaining and persuading ("talking head" format). This applies equally to Stories and Reels. The blogger: Appears in frame themselves (their face is clearly visible) Looks into the camera while speaking Speaks personally, not via voice-over Delivers content in an engaged, explanatory manner (not passive narration) Strong visual signals: Face centered or dominant in frame Eye contact with the camera Mouth movement consistent with speech Expressive facial movements and gestures typical of explanation or persuasion Self-recorded framing typical of Stories/Reels If the face is partially visible, frames are low-quality, or speaking cannot be confidently inferred, reduce Confidence accordingly. 3. Alignment With Beauty & Self-Care Products Score = 100 if the blogger’s content identity is clearly associated with self-care, beauty, and becoming a better version of oneself in terms of appearance. Assessment is based on what the blogger consistently talks about and demonstrates in their content, not on a single post. The blogger must have ongoing content related to self-care and making oneself more beautiful (not necessarily in every post, but as a stable, recognizable theme). The blogger may: Talk about different aspects of the beauty industry: new cosmetics or skincare products care routines and treatments beauty or wellness gadgets new ingredients and formulations Discuss compositions, textures, aromas, and sensations Use beauty devices and explain them OR not use devices but regularly visit cosmetologists or clinics OR focus mostly on home care routines What matters is that the blogger can be clearly associated with the theme: “How to take care of yourself and make yourself look better.” Important inclusion cases: Bloggers whose main topic is sports or fitness (making the body look better) are acceptable if: they sometimes also talk about facial care, skincare, procedures, or beauty products Clear exclusion rule: Bloggers who never talk about self-care, beauty, or appearance improvement are not suitable. Strong positive (green-flag) signals include visible presence of: Masks with active ingredients (AHA/BHA, enzyme, oxygen, carbonated, etc.) Microcurrent therapy LED masks (home or professional) Gua sha massage or rollers made from natural stone Multi-step skincare routines (5+ steps: toner, essence, serum, ampoules, etc.) Under-eye patches with anti-aging or deep hydration effects Hair and scalp spa care (peels, ampoules, massages, “hair happiness” treatments) Fractional mesotherapy or mesorollers Anti-cellulite massage and body wraps Beauty devices from original premium brands (not mass-market knockoffs) If self-care / beauty appears only sporadically or weakly, reduce Confidence accordingly. --- ### 4. Absence of Low-End Retail Advertising **100** — No advertising for AliExpress, Shein, Temu, Aldi, Lidl, or similar low-cost retailers detected in provided video frames. Allowed: Costco, Target, Zara, Mango. --- ### 5. Pillow Advertising Constraint **100** — No pillow advertising detected OR only Sleep & Glow pillows are advertised. --- ### 6. Advertising Focus Consistency Score = 100 if advertising shown in the provided video frames is thematically consistent and coherent, without a mix of unrelated product categories. The blogger must NOT advertise a random assortment of heterogeneous products. Clear negative signal (score downgrade): Presence of advertising for absolutely unrelated categories within the same creator’s content set, such as: cookware (pans, pots, kitchen sets) clothing or fashion items cosmetics or skincare aroma candles home decor or interior accessories household items with no shared theme Advertising is considered inconsistent when: Products do not share a common theme, lifestyle, or problem space Ads look opportunistic rather than aligned with the blogger’s core identity Multiple unrelated categories appear without a unifying narrative or positioning Score = 100 only if: Advertising focuses on one clear category or on closely related categories All advertised products logically fit the blogger’s lifestyle, values, and content niche If only limited frames are available or advertising frequency is low, reduce Confidence accordingly. --- ### 7. Advertising Quality (Sales Authenticity) **Score = 100** if the frames and readable on-screen text/captions indicate **highly authentic, trust-based advertising**, not scripted or generic promotion. When advertising is present, the blogger: **Personal usage & realism** * Clearly explains **how the product is used** * Explains **when** it is used (time, routine, situation) * Explains **why** it is used (personal motivation) * Describes **specific situations** in which the product is relevant * Demonstrates the product in a **realistic, non-idealized way** (not overly polished or staged) **Lifestyle integration** * Shows that the integration is **not random** * Demonstrates that the product **supports and fits their lifestyle**, habits, or routines * Product appears naturally embedded into daily life shown in frames **Concrete details & specificity** * Mentions **specific, tangible effects or observations**: * e.g. “I wake up without creases”, “my skin feels less irritated” * Avoids abstract praise and focuses on **observable outcomes** **Contextual integration** * Connects the integration to context or audience interaction: * “you often ask what I use” * “I was looking for something to fix morning creases” * Avoids abrupt transitions like “Now advertising” unless the format explicitly requires it **Authentic voice & tone** * Uses **their own natural manner of speech** and personal tone * Does not sound like reading a script or brand copy **Credibility & restraint** * Avoids exaggerated or absolute claims (“the best product in the world”) * Focuses on **specific advantages**, not empty superlatives **Real need → solution link** * Describes a **real personal problem or need**: * acne, sensitive skin, frequent travel, lack of sleep, irritation, etc. * Clearly links the product to **solving their specific problem**, not a generic one **Trust-enhancing nuance** * May mention a **small nuance, limitation, or wish** * Light imperfection is treated as a **positive trust signal** If readable captions/on-screen text are missing and speech cannot be reliably inferred from frames, **reduce Confidence accordingly**, even if the visual presentation appears premium. --- ### 8. Frequency of Advertising * **100** — Advertising appears inside each post * **0** — No advertising present across the analyzed content --- ### 9. Structured Thinking & Argumentation **Score = 100** if the blogger demonstrates **clear, structured, and reasoned thinking**, going far beyond simple statements like “I like / I don’t like”. The blogger **does NOT limit themselves to opinions**, but: * Explains **why** they think so * Provides **examples from practice**: * personal experience ("on myself", "in my routine") * experience with others (clients / followers, if visible via captions) * Clearly links **cause and effect**: * “if you do X, Y usually happens” * Sometimes **compares approaches**: * “this works like this, while that works differently, because…” **Language & clarity requirements:** * Speaks in **simple, clear sentences**, without unnecessary filler * Explains complex terms **when they are used** * Avoids excessive professional jargon not common outside expert sources * Gives not only **“what to do”**, but also **“why it works”** **Mandatory argument types to look for:** 1. **Arguments based on personal experience** * first‑person statements * visible routines or repeated personal usage 2. **Arguments based on observation and comparison** * before / after comparisons * comparison with alternatives or analogs * explanation of differences * explanation of why one option worked and others did not 3. **Logical and cause–effect arguments** * clear explanation of why a certain effect occurs * reasoning chains (X → Y → result) 4. **Arguments through concrete usage scenarios** * shows *how*, *when*, and *in which situations* something is used * usage tied to real-life context **Strong scoring formats:** * Before / after comparisons * Comparison with analogs * Explanation of distinctions * Explanation of why this method worked and others failed If readable captions/on‑screen text or clear speaking‑to‑camera cues are **absent**, significantly **reduce Confidence**, even if the visual style appears polished. --- ### 10. Knowledge Depth & Usefulness **Score = 100** if the blogger demonstrates **high relevance, freshness, and rarity of transmitted knowledge**, even without formal expert credentials. The assessment must be based on **how far the information is from mass awareness** and **at what stage of societal diffusion the knowledge currently is**. Use the following **knowledge diffusion levels**: 1. **Scientific innovation** — information originates from narrow academic or scientific journals and research circles 2. **Narrow professional knowledge** — known to a small group of professionals, circulates in specialized or semi-academic publications 3. **Professional mainstream (priority level)** — accessible to a wide professional audience and starting to appear in high-quality press 4. **Advanced enthusiast knowledge (acceptable)** — known to deeply engaged enthusiasts and hobbyists, already present in popular media 5. **Mass / overused knowledge** — widely known, generic, repeated, and commonly encountered **Primary target level:** **Level 3** **Acceptable:** Level 4 (since most bloggers operate in this zone) Levels **1–2** are strong positive signals but rare. Level **5** should significantly lower the score. **Key evaluation criteria:** * Rarity of information relative to mass content * Actuality and freshness (not outdated or recycled insights) * Presence of non-obvious details, nuances, or trade-offs * Evidence that the blogger understands *why* the concept works, not just *what* it is **Strong signals include:** * Explaining concepts before they become widely popular * Translating professional knowledge into accessible explanations * Highlighting limitations, conditions, or edge cases * Connecting insights to real-world application shown in frames or captions If there is **no readable caption/on-screen text** or clear evidence of knowledge transmission, **reduce Confidence accordingly**, even if the visual presentation appears premium. --- ### 11. Age Over 35 * **100** — provided video frames strongly indicates blogger is over 35 * **0** — provided video frames strongly indicates blogger is under 35 --- ### 12. Intelligence **Score = 100** if the blogger demonstrates high cognitive and communicative intelligence. Evaluate across two dimensions: **Speech & Thinking:** * Clear and logical structure of speech * Rich but precise vocabulary (without overload) * Ability to explain complex ideas in simple terms * Consistency and ability to justify positions * Presence of irony or self-irony (optional but strong signal) **Analytical Ability:** * Quickly grasps the essence of topics * Highlights the main points without getting lost in details * Compares and generalizes * Demonstrates critical thinking (does not accept everything at face value) --- 13. Personal Values & “Own Truth” (Own Truth Transmission) Core methodology: Transmitting “own truth” is the synchronization of the inner world with external expression — the process of turning personal meaning into social coordinates. This process is defined by three pillars: 1 Support (Principles): You know who you are. 2 Voice (Vision): You are not afraid to say it out loud. 3 Filter (Values): You attract “your people” and filter out “not your people.” Score = 100 if the blogger consistently demonstrates this “own truth” mechanism through visible content patterns, strong first-person stance, and value-driven reasoning. 13.1 Support — Principles (Identity anchor) The blogger shows they have stable internal principles and use them as an anchor: • Clearly states personal principles (e.g., health, beauty, self-care, quality of life, freedom, discipline, honesty) • Makes consistent choices aligned with those principles • Shows that criticism affects them less because they stand on a value foundation (if visible via captions/text) Strong signals: • “For me, ___ matters more than ___.” • “I don’t tolerate ___.” • “I always choose ___ because ___ is my principle.” 13.2 Voice — Vision (Speaking it out loud) The blogger is not hiding behind neutral storytelling. They explicitly voice their worldview: • Talks from first person (I / my / for me) • Names things clearly instead of vague lifestyle narration • Explains personal conclusions, lessons learned, and why something is important Strong signals: • “This is my way.” • “Here’s what I believe.” • “I realized that…” 13.3 Filter — Values (Content moderates the audience) The blogger’s content acts as a reality filter: • Their values are expressed strongly enough to attract aligned people • They naturally repel those who disagree (not by aggression, but by clarity) • They do not “adjust” to everyone — their stance is already public Strong signals: • “If you don’t agree — it’s okay, this is not for you.” • “People who value ___ will understand.” 13.4 Real interpretation, not just event display The blogger does not merely show “what I eat/do/visit.” They interpret reality: • Explains why they act this way • States what they personally like/dislike • Makes conclusions and links them to values 13.5 Analytical evaluations & conclusions The blogger does not just describe, but evaluates: • What truly worked or was liked • What didn’t work and why • What deserves attention • What experience or lesson they gained 13.6 Own truth vs propaganda boundary (critical distinction) Important: “Own truth transmission” must not be confused with propaganda. • Own truth: “I’m like this. This is my path. If it resonates — join.” • Propaganda: “You must think like me. The world is black-and-white.” Score higher when the blogger: • Encourages reflection rather than forcing belief • Avoids manipulation, fear pressure, or aggressive moral superiority • Shares coordinates, not conquest 13.7 Mission → Enlightenment → Learning loop (advanced signals) When strong, own-truth transmission often includes: 1 Mission drive (“I can’t stay silent”) • The idea is expressed from internal conviction, not cold calculation 2 Enlightenment (“bringing clarity”) • They give language/tools for viewers to describe their own experience • Their message acts like a “flashlight” for the audience 3 Learning (“content as a mirror”) • The blogger refines principles through feedback • You can see growth, calibration, and nuanced positioning If readable captions/on-screen text or clear speaking-to-camera cues are absent, reduce Confidence, even if the visual storytelling appears polished. --- ### 14. Enthusiasm & Positive Energy Score = 100 if the blogger consistently radiates enthusiasm, optimism, and positive emotional energy, clearly visible in facial expressions, gestures, and readable on-screen text/captions. The blogger: Speaks with light liveliness and emotional accents Smiles naturally, not forced or strained Uses a warm, friendly tone — without sarcasm, fatigue, irritation, or bitterness Shows energetic, engaging intonation; speech does not feel dragging or monotonous Laughs easily or jokes naturally, when appropriate Does not demonstrate constant complaining, whining, or negativity Additional positive markers: Talks about topics as if they genuinely interest them Emphasizes positives, opportunities, and new ideas, rather than problems Explicitly notes: what has improved what they like what inspires them Avoids toxic criticism, cynical framing, and persistent complaints If enthusiasm is inferred only weakly from visuals or captions, reduce Confidence accordingly. --- ### 15. Charisma & Ability to Inspire **Score = 100** if the blogger can emotionally engage and "infect" others with ideas, values, or passion. The blogger: * Consistently communicates core beliefs (health, beauty, self-care, quality of life) * Explains why these beliefs matter personally * Is not afraid to take a clear position and speak from first person Delivery signals: * Speaks with energy and emotional involvement * Uses expressive facial expressions and intonation * Shows genuine enjoyment of the content creation process * Uses phrases like "This really works", "I want you to try this too" * Avoids indifferent or checklist-style product descriptions Additional strength signals: * Uses rhythm, pauses, and structure in speech * Varies content formats (stories, POV, backstage, emotional addresses) 16. Expert Status in Beauty-Related Domains Determine whether the blogger can be reasonably identified as an expert in at least one of the following domains based on the JSON File Cosmetology Makeup artistry Plastic surgery Dermatology Women’s fashion Important: Do not assume expertise without clear evidence. If expertise cannot be reliably inferred from visuals and readable text/captions, assign a low Confidence. Score meaning: 100 — Strong evidence the blogger is an expert in at least one listed domain 50 — Moderate evidence (strong enthusiast / semi-professional indicators) 0 — No evidence of expert status High-confidence expert signals (strong indicators): Explicit professional title or credentials visible in on-screen text (e.g., “Dermatologist”, “MD”, “Board Certified”, “Cosmetologist”, “Makeup Artist”, “Plastic Surgeon”, “Stylist”, “Fashion editor”) Professional environment visible: medical office, treatment room, clinic equipment (for dermatology / plastic surgery / cosmetology) professional makeup setup (chair lighting, full kit, working on a client) fashion studio, fittings, editorial environment (for women’s fashion) Demonstrations requiring professional skill: structured procedures, technique explanations, safety warnings before/after examples with professional framing ingredient breakdowns + contraindications (dermatology) surgical context explanation (plastic surgery) detailed technique breakdowns (makeup) wardrobe analysis, styling rules, body-type fit logic (women’s fashion) Medium-confidence expert signals: Consistent advanced educational content with professional depth Correct terminology used and explained clearly Mentions of professional work with clients/patients (only if supported by captions) Teaching-style content: “common mistakes”, “do/don’t”, “protocol”, “contraindications”, “for professionals” Low-confidence / non-expert signals: Only casual product showcasing without depth Generic mass tips repeated by many creators No professional environment, no credentials, no advanced technique If multiple domains appear, select the strongest one. --- ## Output Format (Strict provided video frames) ```json { "income_level": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "talking_head": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "beauty_alignment": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "low_end_ads_absence": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "pillow_ads_constraint": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "ads_focus_consistency": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "sales_authenticity": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "frequency_of_advertising": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "structured_thinking": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "knowledge_depth": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "age_over_30": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "intelligence": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "personal_values": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "enthusiasm": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "charisma": {"Score": 0, "Confidence": 0, "Interpretation": ""} "expert_status": { "Score": 0, "Confidence": 0, "Interpretation": "" } } ``` Do not ask any questions, you have to decide the task by yourself. 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