### Task
Analyze the provided **provided video frames analyses** and evaluate the blogger across the parameters listed below.
Your goal is to **score, justify, and assess confidence** for each parameter **based strictly on the signals available in the provided provided video frames analyses** (derived from video frames, speech transcripts, metadata, or prior model outputs).
Avoid assumptions not supported by the provided video frames evidence. If evidence is weak, indirect, or missing, lower the confidence score accordingly.
---
### Scoring Rules
* Each parameter must be scored on a **0–100 scale**
* Additionally, return a **confidence score (0–100)** reflecting how reliable the assessment is based on the available provided video frames evidence
* Provide a **concise textual interpretation** explaining *why* the score was assigned, referencing specific fields, patterns, or signals from the provided video frames
---
## Parameters to Evaluate
### 1. Blogger’s Income Level
**Score = 100** if the blogger demonstrates a **European premium / luxury or higher lifestyle**
**Score = 0** if the lifestyle appears clearly low-income
Assessment must rely on cumulative visual markers, not on a single isolated cue.
Positive markers indicating above-average income include (non-exhaustive):
Home & lifestyle cues:
Fresh flowers at home
Mid-to-premium cosmetics and skincare visibly present:
Aesop
Augustinus Bader
Dr. Barbara Sturm
La Mer
Fresh
Premium candles:
Diptyque
Jo Malone
Byredo
Clothing & personal style (absence of non-premium signals is important):
Clothing appears well-fitted, restrained, and coherent
No visible fast-fashion or ultra-low-cost brands
No excessive logo-mania
Brands that are not characteristic of above-average income (negative signals):
Shein / Zaful
Boohoo / PrettyLittleThing
Stradivarius
Bershka
Pimkie
Orsay
C&A
Cheap unnamed brands with AliExpress-style cuts
Household items & appliances (negative signals):
Cheap, unbranded cookware sets
Bright-colored cheap plastic appliances
Supermarket-brand microwaves or kettles
Budget product lines (e.g., Tefal budget series)
Mismatched “everything on sale” household sets
Interior design constraints (negative signals):
Bright glossy furniture (red / black / purple gloss)
Pseudo-luxury decor (gold imitation, baroque, fake luxury)
Overloaded decor (cheap moldings, heavy ornamentation)
Carpets with bright patterns
Mirrored walls
Excessive cheap LED lighting
Quote posters in shiny frames
Chair covers, wall stickers
Kitchens with screaming facades
Cheap plastic containers dominating the frame
Vehicles indicating above-average income:
Audi
BMW
Mercedes
Volvo
Tesla
Volkswagen (Tiguan, Touareg, Passat — high trim)
Lexus
Mini Cooper
Land Rover (including Range Rover Evoque)
Jeep Compass / Grand Cherokee
Alfa Romeo
Travel contexts indicating above-average lifestyle:
Italy: Tuscany, Como, Amalfi
France: Paris, Provence, Nice
Spain: Mallorca, Ibiza (non-budget), San Sebastián
Switzerland, Austria, Germany
United Kingdom
Japan
USA: New York, California, Chicago
Portugal (non-budget regions)
Travel patterns that do not indicate above-average income (negative signals):
Mass all-inclusive resorts (Antalya, Marmaris, Bodrum — budget hotels)
Budget package tours to Egypt (Hurghada, Sharm — low-cost hotels)
Tunisia (mass segment)
Cheap beach packages (budget Cyprus, Bulgaria, Albania)
Bus tours like “7 countries in 5 days”
Hostels in Asia, budget areas of Bali (e.g., Kuta)
Low-cost Caribbean travel packages
If visual signals are mixed, sparse, or partially obscured, reduce Confidence accordingly.
---
### 2. Talking Head Presence
Score = 100 if the blogger personally speaks on camera, looking directly into the lens, actively explaining and persuading ("talking head" format).
This applies equally to Stories and Reels.
The blogger:
Appears in frame themselves (their face is clearly visible)
Looks into the camera while speaking
Speaks personally, not via voice-over
Delivers content in an engaged, explanatory manner (not passive narration)
Strong visual signals:
Face centered or dominant in frame
Eye contact with the camera
Mouth movement consistent with speech
Expressive facial movements and gestures typical of explanation or persuasion
Self-recorded framing typical of Stories/Reels
If the face is partially visible, frames are low-quality, or speaking cannot be confidently inferred, reduce Confidence accordingly.
---
### 3. Alignment With Beauty & Self-Care Products
Score = 100 if the blogger’s content identity is clearly associated with self-care, beauty, and becoming a better version of oneself in terms of appearance.
Assessment is based on what the blogger consistently talks about and demonstrates in their content, not on a single post.
The blogger must have ongoing content related to self-care and making oneself more beautiful (not necessarily in every post, but as a stable, recognizable theme).
The blogger may:
Talk about different aspects of the beauty industry:
new cosmetics or skincare products
care routines and treatments
beauty or wellness gadgets
new ingredients and formulations
Discuss compositions, textures, aromas, and sensations
Use beauty devices and explain them
OR not use devices but regularly visit cosmetologists or clinics
OR focus mostly on home care routines
What matters is that the blogger can be clearly associated with the theme:
“How to take care of yourself and make yourself look better.”
Important inclusion cases:
Bloggers whose main topic is sports or fitness (making the body look better) are acceptable if:
they sometimes also talk about facial care, skincare, procedures, or beauty products
Clear exclusion rule:
Bloggers who never talk about self-care, beauty, or appearance improvement are not suitable.
Strong positive (green-flag) signals include visible presence of:
Masks with active ingredients (AHA/BHA, enzyme, oxygen, carbonated, etc.)
Microcurrent therapy
LED masks (home or professional)
Gua sha massage or rollers made from natural stone
Multi-step skincare routines (5+ steps: toner, essence, serum, ampoules, etc.)
Under-eye patches with anti-aging or deep hydration effects
Hair and scalp spa care (peels, ampoules, massages, “hair happiness” treatments)
Fractional mesotherapy or mesorollers
Anti-cellulite massage and body wraps
Beauty devices from original premium brands (not mass-market knockoffs)
If self-care / beauty appears only sporadically or weakly, reduce Confidence accordingly.
---
### 4. Absence of Low-End Retail Advertising
**100** — No advertising for AliExpress, Shein, Temu, Aldi, Lidl, or similar low-cost retailers detected in provided video frames.
Allowed: Costco, Target, Zara, Mango.
---
### 5. Pillow Advertising Constraint
**100** — No pillow advertising detected OR only Sleep & Glow pillows are advertised.
---
### 6. Advertising Focus Consistency
Score = 100 if advertising shown in the provided video frames is thematically consistent and coherent, without a mix of unrelated product categories.
The blogger must NOT advertise a random assortment of heterogeneous products.
Clear negative signal (score downgrade):
Presence of advertising for absolutely unrelated categories within the same creator’s content set, such as:
cookware (pans, pots, kitchen sets)
clothing or fashion items
cosmetics or skincare
aroma candles
home decor or interior accessories
household items with no shared theme
Advertising is considered inconsistent when:
Products do not share a common theme, lifestyle, or problem space
Ads look opportunistic rather than aligned with the blogger’s core identity
Multiple unrelated categories appear without a unifying narrative or positioning
Score = 100 only if:
Advertising focuses on one clear category or on closely related categories
All advertised products logically fit the blogger’s lifestyle, values, and content niche
If only limited frames are available or advertising frequency is low, reduce Confidence accordingly.
---
### 7. Advertising Quality (Sales Authenticity)
**Score = 100** if the frames and readable on-screen text/captions indicate **highly authentic, trust-based advertising**, not scripted or generic promotion.
When advertising is present, the blogger:
**Personal usage & realism**
* Clearly explains **how the product is used**
* Explains **when** it is used (time, routine, situation)
* Explains **why** it is used (personal motivation)
* Describes **specific situations** in which the product is relevant
* Demonstrates the product in a **realistic, non-idealized way** (not overly polished or staged)
**Lifestyle integration**
* Shows that the integration is **not random**
* Demonstrates that the product **supports and fits their lifestyle**, habits, or routines
* Product appears naturally embedded into daily life shown in frames
**Concrete details & specificity**
* Mentions **specific, tangible effects or observations**:
* e.g. “I wake up without creases”, “my skin feels less irritated”
* Avoids abstract praise and focuses on **observable outcomes**
**Contextual integration**
* Connects the integration to context or audience interaction:
* “you often ask what I use”
* “I was looking for something to fix morning creases”
* Avoids abrupt transitions like “Now advertising” unless the format explicitly requires it
**Authentic voice & tone**
* Uses **their own natural manner of speech** and personal tone
* Does not sound like reading a script or brand copy
**Credibility & restraint**
* Avoids exaggerated or absolute claims (“the best product in the world”)
* Focuses on **specific advantages**, not empty superlatives
**Real need → solution link**
* Describes a **real personal problem or need**:
* acne, sensitive skin, frequent travel, lack of sleep, irritation, etc.
* Clearly links the product to **solving their specific problem**, not a generic one
**Trust-enhancing nuance**
* May mention a **small nuance, limitation, or wish**
* Light imperfection is treated as a **positive trust signal**
If readable captions/on-screen text are missing and speech cannot be reliably inferred from frames, **reduce Confidence accordingly**, even if the visual presentation appears premium.
---
### 8. Frequency of Advertising
* **100** — Advertising appears inside the content
* **0** — No advertising present across the analyzed content
---
### 9. Structured Thinking & Argumentation
**Score = 100** if the blogger demonstrates **clear, structured, and reasoned thinking**, going far beyond simple statements like “I like / I don’t like”.
The blogger **does NOT limit themselves to opinions**, but:
* Explains **why** they think so
* Provides **examples from practice**:
* personal experience ("on myself", "in my routine")
* experience with others (clients / followers, if visible via captions)
* Clearly links **cause and effect**:
* “if you do X, Y usually happens”
* Sometimes **compares approaches**:
* “this works like this, while that works differently, because…”
**Language & clarity requirements:**
* Speaks in **simple, clear sentences**, without unnecessary filler
* Explains complex terms **when they are used**
* Avoids excessive professional jargon not common outside expert sources
* Gives not only **“what to do”**, but also **“why it works”**
**Mandatory argument types to look for:**
1. **Arguments based on personal experience**
* first‑person statements
* visible routines or repeated personal usage
2. **Arguments based on observation and comparison**
* before / after comparisons
* comparison with alternatives or analogs
* explanation of differences
* explanation of why one option worked and others did not
3. **Logical and cause–effect arguments**
* clear explanation of why a certain effect occurs
* reasoning chains (X → Y → result)
4. **Arguments through concrete usage scenarios**
* shows *how*, *when*, and *in which situations* something is used
* usage tied to real-life context
**Strong scoring formats:**
* Before / after comparisons
* Comparison with analogs
* Explanation of distinctions
* Explanation of why this method worked and others failed
If readable captions/on‑screen text or clear speaking‑to‑camera cues are **absent**, significantly **reduce Confidence**, even if the visual style appears polished.
---
### 10. Knowledge Depth & Usefulness
**Score = 100** if the blogger demonstrates **high relevance, freshness, and rarity of transmitted knowledge**, even without formal expert credentials.
The assessment must be based on **how far the information is from mass awareness** and **at what stage of societal diffusion the knowledge currently is**.
Use the following **knowledge diffusion levels**:
1. **Scientific innovation** — information originates from narrow academic or scientific journals and research circles
2. **Narrow professional knowledge** — known to a small group of professionals, circulates in specialized or semi-academic publications
3. **Professional mainstream (priority level)** — accessible to a wide professional audience and starting to appear in high-quality press
4. **Advanced enthusiast knowledge (acceptable)** — known to deeply engaged enthusiasts and hobbyists, already present in popular media
5. **Mass / overused knowledge** — widely known, generic, repeated, and commonly encountered
**Primary target level:** **Level 3**
**Acceptable:** Level 4 (since most bloggers operate in this zone)
Levels **1–2** are strong positive signals but rare.
Level **5** should significantly lower the score.
**Key evaluation criteria:**
* Rarity of information relative to mass content
* Actuality and freshness (not outdated or recycled insights)
* Presence of non-obvious details, nuances, or trade-offs
* Evidence that the blogger understands *why* the concept works, not just *what* it is
**Strong signals include:**
* Explaining concepts before they become widely popular
* Translating professional knowledge into accessible explanations
* Highlighting limitations, conditions, or edge cases
* Connecting insights to real-world application shown in frames or captions
If there is **no readable caption/on-screen text** or clear evidence of knowledge transmission, **reduce Confidence accordingly**, even if the visual presentation appears premium.
---
### 11. Age Over 35
* **100** — provided video frames strongly indicates blogger is over 35
* **0** — provided video frames strongly indicates blogger is under 35
---
### 12. Intelligence
**Score = 100** if the blogger demonstrates high cognitive and communicative intelligence.
Evaluate across two dimensions:
**Speech & Thinking:**
* Clear and logical structure of speech
* Rich but precise vocabulary (without overload)
* Ability to explain complex ideas in simple terms
* Consistency and ability to justify positions
* Presence of irony or self-irony (optional but strong signal)
**Analytical Ability:**
* Quickly grasps the essence of topics
* Highlights the main points without getting lost in details
* Compares and generalizes
* Demonstrates critical thinking (does not accept everything at face value)
---
13. Personal Values & “Own Truth” (Own Truth Transmission)
Core methodology: Transmitting “own truth” is the synchronization of the inner world with external expression — the process of turning personal meaning into social coordinates.
This process is defined by three pillars:
Support (Principles): You know who you are.
Voice (Vision): You are not afraid to say it out loud.
Filter (Values): You attract “your people” and filter out “not your people.”
Score = 100 if the blogger consistently demonstrates this “own truth” mechanism through visible content patterns, strong first-person stance, and value-driven reasoning.
13.1 Support — Principles (Identity anchor)
The blogger shows they have stable internal principles and use them as an anchor:
Clearly states personal principles (e.g., health, beauty, self-care, quality of life, freedom, discipline, honesty)
Makes consistent choices aligned with those principles
Shows that criticism affects them less because they stand on a value foundation (if visible via captions/text)
Strong signals:
“For me, ___ matters more than ___.”
“I don’t tolerate ___.”
“I always choose ___ because ___ is my principle.”
13.2 Voice — Vision (Speaking it out loud)
The blogger is not hiding behind neutral storytelling. They explicitly voice their worldview:
Talks from first person (I / my / for me)
Names things clearly instead of vague lifestyle narration
Explains personal conclusions, lessons learned, and why something is important
Strong signals:
“This is my way.”
“Here’s what I believe.”
“I realized that…”
13.3 Filter — Values (Content moderates the audience)
The blogger’s content acts as a reality filter:
Their values are expressed strongly enough to attract aligned people
They naturally repel those who disagree (not by aggression, but by clarity)
They do not “adjust” to everyone — their stance is already public
Strong signals:
“If you don’t agree — it’s okay, this is not for you.”
“People who value ___ will understand.”
13.4 Real interpretation, not just event display
The blogger does not merely show “what I eat/do/visit.” They interpret reality:
Explains why they act this way
States what they personally like/dislike
Makes conclusions and links them to values
13.5 Analytical evaluations & conclusions
The blogger does not just describe, but evaluates:
What truly worked or was liked
What didn’t work and why
What deserves attention
What experience or lesson they gained
13.6 Own truth vs propaganda boundary (critical distinction)
Important: “Own truth transmission” must not be confused with propaganda.
Own truth: “I’m like this. This is my path. If it resonates — join.”
Propaganda: “You must think like me. The world is black-and-white.”
Score higher when the blogger:
Encourages reflection rather than forcing belief
Avoids manipulation, fear pressure, or aggressive moral superiority
Shares coordinates, not conquest
13.7 Mission → Enlightenment → Learning loop (advanced signals)
When strong, own-truth transmission often includes:
Mission drive (“I can’t stay silent”)
The idea is expressed from internal conviction, not cold calculation
Enlightenment (“bringing clarity”)
They give language/tools for viewers to describe their own experience
Their message acts like a “flashlight” for the audience
Learning (“content as a mirror”)
The blogger refines principles through feedback
You can see growth, calibration, and nuanced positioning
If readable captions/on-screen text or clear speaking-to-camera cues are absent, reduce Confidence, even if the visual storytelling appears polished.
---
### 14. Enthusiasm & Positive Energy
Score = 100 if the blogger consistently radiates enthusiasm, optimism, and positive emotional energy, clearly visible in facial expressions, gestures, and readable on-screen text/captions.
The blogger:
Speaks with light liveliness and emotional accents
Smiles naturally, not forced or strained
Uses a warm, friendly tone — without sarcasm, fatigue, irritation, or bitterness
Shows energetic, engaging intonation; speech does not feel dragging or monotonous
Laughs easily or jokes naturally, when appropriate
Does not demonstrate constant complaining, whining, or negativity
Additional positive markers:
Talks about topics as if they genuinely interest them
Emphasizes positives, opportunities, and new ideas, rather than problems
Explicitly notes:
what has improved
what they like
what inspires them
Avoids toxic criticism, cynical framing, and persistent complaints
If enthusiasm is inferred only weakly from visuals or captions, reduce Confidence accordingly.
---
### 15. Charisma & Ability to Inspire
**Score = 100** if the blogger can emotionally engage and "infect" others with ideas, values, or passion.
The blogger:
* Consistently communicates core beliefs (health, beauty, self-care, quality of life)
* Explains why these beliefs matter personally
* Is not afraid to take a clear position and speak from first person
Delivery signals:
* Speaks with energy and emotional involvement
* Uses expressive facial expressions and intonation
* Shows genuine enjoyment of the content creation process
* Uses phrases like "This really works", "I want you to try this too"
* Avoids indifferent or checklist-style product descriptions
Additional strength signals:
* Uses rhythm, pauses, and structure in speech
* Varies content formats (stories, POV, backstage, emotional addresses)
16. Expert Status in Beauty-Related Domains
Determine whether the blogger can be reasonably identified as an expert in at least one of the following domains based on the provided video frames:
Cosmetology
Makeup artistry
Plastic surgery
Dermatology
Women’s fashion
Important: Do not assume expertise without clear evidence. If expertise cannot be reliably inferred from visuals and readable text/captions, assign a low Confidence.
Score meaning:
100 — Strong evidence the blogger is an expert in at least one listed domain
50 — Moderate evidence (strong enthusiast / semi-professional indicators)
0 — No evidence of expert status
High-confidence expert signals (strong indicators):
Explicit professional title or credentials visible in on-screen text (e.g., “Dermatologist”, “MD”, “Board Certified”, “Cosmetologist”, “Makeup Artist”, “Plastic Surgeon”, “Stylist”, “Fashion editor”)
Professional environment visible:
medical office, treatment room, clinic equipment (for dermatology / plastic surgery / cosmetology)
professional makeup setup (chair lighting, full kit, working on a client)
fashion studio, fittings, editorial environment (for women’s fashion)
Demonstrations requiring professional skill:
structured procedures, technique explanations, safety warnings
before/after examples with professional framing
ingredient breakdowns + contraindications (dermatology)
surgical context explanation (plastic surgery)
detailed technique breakdowns (makeup)
wardrobe analysis, styling rules, body-type fit logic (women’s fashion)
Medium-confidence expert signals:
Consistent advanced educational content with professional depth
Correct terminology used and explained clearly
Mentions of professional work with clients/patients (only if supported by captions)
Teaching-style content: “common mistakes”, “do/don’t”, “protocol”, “contraindications”, “for professionals”
Low-confidence / non-expert signals:
Only casual product showcasing without depth
Generic mass tips repeated by many creators
No professional environment, no credentials, no advanced technique
If multiple domains appear, select the strongest one.
---
## Output Format (Strict provided video frames)
```json
{
"income_level": {"Score": 0, "Confidence": 0, "Interpretation": ""},
"talking_head": {"Score": 0, "Confidence": 0, "Interpretation": ""},
"beauty_alignment": {"Score": 0, "Confidence": 0, "Interpretation": ""},
"low_end_ads_absence": {"Score": 0, "Confidence": 0, "Interpretation": ""},
"pillow_ads_constraint": {"Score": 0, "Confidence": 0, "Interpretation": ""},
"ads_focus_consistency": {"Score": 0, "Confidence": 0, "Interpretation": ""},
"sales_authenticity": {"Score": 0, "Confidence": 0, "Interpretation": ""},
"frequency_of_advertising": {"Score": 0, "Confidence": 0, "Interpretation": ""},
"structured_thinking": {"Score": 0, "Confidence": 0, "Interpretation": ""},
"knowledge_depth": {"Score": 0, "Confidence": 0, "Interpretation": ""},
"age_over_30": {"Score": 0, "Confidence": 0, "Interpretation": ""},
"intelligence": {"Score": 0, "Confidence": 0, "Interpretation": ""},
"personal_values": {"Score": 0, "Confidence": 0, "Interpretation": ""},
"enthusiasm": {"Score": 0, "Confidence": 0, "Interpretation": ""},
"charisma": {"Score": 0, "Confidence": 0, "Interpretation": ""}
"expert_status": { "Score": 0, "Confidence": 0, "Interpretation": "" }
}
```
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