https://www.instagram.com/reel/DFCe11mso4y
-
Comment ER: 0.02%
Analysis
{
"income_level": {
"Score": 70,
"Confidence": 60,
"Interpretation": "Visuals show a polished, well-groomed presentation: neat, professional makeup; long, manicured nails; tasteful jewelry (pendant necklace, hoop earrings); fitted, neutral clothing and a tidy, minimal interior. However there are no clear premium-brand cues (Aesop/La Mer/Diptyque etc.), luxury furnishings, or travel/car signals. Cumulative markers point to above-average/middle-to-upper-middle lifestyle but evidence is limited, so confidence is moderate."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Clear talking-head format: the creator is on-camera in most frames, making eye contact, with visible mouth movements and gestures. Transcript and overlays show direct speech to the viewer (e.g., instructional lines and live invite)."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly makeup/self-care: multiple frames show step-by-step lipstick application, makeup tools, and text/transcript promoting live makeup lessons. The creator’s stated niche is teaching makeup techniques (‚Schritt für Schritt Makeup schminken lernen‘)."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No mentions or visual indicators of low-cost retailers (AliExpress, Shein, Temu, Aldi, Lidl) appear in frames or transcript. Overlays and speech promote the creator’s live class, not discount retailers."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No pillow advertising is present in the frames or transcript. (Background includes neutral cushions/panels but no pillow product promotion or logos.)"
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 90,
"Interpretation": "Promotional material in these frames is thematically consistent — all focused on makeup education and a live makeup event (text overlays: 'LIVE', 'Folge mir um Schminken zu lernen', 'AM MITTWOCH UM 20:00 UHR'). No unrelated product categories are shown."
},
"sales_authenticity": {
"Score": 90,
"Confidence": 80,
"Interpretation": "The creator demonstrates concrete technique (how to make lips look fuller, start outside, use brush), explains why (center shading makes lips appear narrower), and uses a personal, instructional tone. The promotion is for a free live lesson, integrated naturally into teaching. There are no brand tie-ins visible; readable demonstration and cause–effect explanations support authenticity. Confidence reduced slightly because no sponsor text or long-form testimonial is present."
},
"frequency_of_advertising": {
"Score": 100,
"Confidence": 90,
"Interpretation": "Advertising/promotion is present in the content: multiple text overlays and spoken lines invite viewers to a scheduled live session and to follow the account ('Am Mittwoch um 20:00 Uhr', 'Folge mir um Schminken zu lernen')."
},
"structured_thinking": {
"Score": 90,
"Confidence": 85,
"Interpretation": "The creator gives step-by-step, causal instructions (e.g., where to start drawing to make lips fuller, why center shading narrows lips) and offers concrete tips (use a brush). The transcript/visuals show logical sequencing and explicit teaching, indicating clear structured thinking."
},
"knowledge_depth": {
"Score": 75,
"Confidence": 75,
"Interpretation": "Content demonstrates practical, actionable makeup technique (advanced enthusiast / professional-mainstream level) rather than niche scientific or professional research. The creator explains technique and effects (why certain drawing methods change perception), which is useful but not academic or deeply technical."
},
"age_over_30": {
"Score": 80,
"Confidence": 60,
"Interpretation": "Facial features, styling, makeup and presentation suggest a mature adult likely in mid-30s to 40s. This is a visual estimate from frames (hairstyle, skin texture, overall presentation) but not definitive, so confidence is moderate."
},
"intelligence": {
"Score": 80,
"Confidence": 70,
"Interpretation": "Speech and presentation are clear, concise and instructional; the creator explains cause-and-effect (how application changes appearance) and gives practical tips. This indicates above-average communicative and analytical ability within the tutorial context."
},
"personal_values": {
"Score": 40,
"Confidence": 60,
"Interpretation": "The creator uses first-person language and invites followers, but there is little explicit evidence of articulated core principles or value-driven positioning (no strong statements like 'for me, X matters' or audience-filtering language). The content is instructional and promotional rather than explicitly value-anchored."
},
"enthusiasm": {
"Score": 85,
"Confidence": 80,
"Interpretation": "Tone and body language in frames and transcript are upbeat and inviting ('Ich freue mich auf dich', promotion of free live lessons). Smiling, lively gestures and engaged delivery signal clear positive energy."
},
"charisma": {
"Score": 75,
"Confidence": 65,
"Interpretation": "The creator is personable, maintains eye contact, uses expressive gestures and invites viewers to a live event — all signs of charisma and audience engagement. There is clear stage presence, though longer content would be needed to fully judge inspirational reach."
,
"expert_status": {
"Score": 50,
"Confidence": 70,
"Interpretation": "Moderate evidence of professional-level makeup skill: the creator provides structured technique demos and runs live instructional sessions, indicating semi-professional/expert-enthusiast status. No visible formal credentials, clinic/studio branding, or explicit professional titles in frames, so cannot claim high-confidence professional/medical expertise."
}
}
Comments (15)
Text: Sehr informativ
Analysis: {
"fakeness_score": 20,
"fakeness_confidence": 60,
"overall_score": 35,
"overall_confidence": 50,
"comment_types": [
{
"type": "Positive generic feedback",
"count": 1,
"purpose": "Praise/acknowledgement — short affirmation that the content is informative; signals lightweight engagement rather than detailed interest or conversation."
}
],
"interpretation": "Only one short comment was provided: \"Sehr informativ\" (\"Very informative\"). This is a low-effort, positive reaction that tells us the post generated at least minimal appreciation but provides no depth (no questions, no product mentions, no tagging, no discussion). Such brief, generic comments can be genuine but are also commonly produced by engagement pods or bots, so authenticity is uncertain — hence a low fakeness score but moderate uncertainty. For advertising-feasibility decisions this single comment is insufficient: it suggests superficial engagement rather than a highly engaged, responsive audience. Recommendation: obtain a larger sample of comments across multiple posts, check comment diversity (questions, user-specific replies), reply rates from the influencer, timing patterns, and compare comment-to-follower and like-to-follower ratios before deciding on an ad purchase."
}
Text: ❤️
Analysis: {
"fakeness_score": 40,
"fakeness_confidence": 45,
"overall_score": 30,
"overall_confidence": 40,
"comment_types": [
{
"type": "emoji_only_positive",
"count": 1,
"purpose": "express positive sentiment/affection; low-effort engagement that boosts visible activity but conveys no substantive feedback"
}
],
"interpretation": "Only a single comment (a heart emoji) is present. That type of comment signals positive sentiment but has very low informational value: it does not indicate purchase intent, detailed approval, or topic relevance. Emoji-only comments are common from genuine followers but are also the easiest to automate, so there is moderate uncertainty about authenticity. Given the extremely small sample (one comment), you cannot reliably assess audience quality or engagement health for ad-buy decisions. Recommendation: obtain more data — number and diversity of comments across multiple recent posts, like-to-comment ratio, commenter account profiles (age, follower counts, activity), timing patterns, and audience demographics — before proceeding. Based on this single comment, the post provides insufficient evidence of high-quality, authentic engagement; treat the result as low confidence and require further verification before committing ad spend."
}
Text: Ich liebe deine Tipps😍😍😍
Analysis: {
"fakeness_score": 55,
"fakeness_confidence": 35,
"overall_score": 40,
"overall_confidence": 30,
"comment_types": [
{
"type": "Generic positive compliment (short praise + emojis)",
"count": 1,
"purpose": "Social proof / positive reinforcement — signals approval of the creator's content, increases visible engagement. Could be genuine fan feedback or a low-effort engagement intended to boost metrics."
}
],
"interpretation": "The single comment \"Ich liebe deine Tipps😍😍😍\" is a short, generic positive remark with emoji emphasis. Key signals: brevity, no personalization (no reference to a specific tip or experience), and use of multiple heart-eye emojis. These traits are common both in genuine quick praise from followers and in automated/low-effort comments used to inflate engagement. Given only one comment to analyze, confidence is limited. On the fakeness scale I assess a slightly above-even chance it could be non-organic (55/100) but with low confidence (35/100). For advertising feasibility, this comment alone provides weak evidence of a high-quality, engaged audience — it shows positive sentiment but no depth (no questions, no examples, no tagging, no conversion intent). Overall I rate the comment signal for ad suitability at 40/100 with low confidence (30/100). Recommended next steps before purchase: analyze a larger sample of comments for specificity and diversity, inspect commenter profiles for authenticity (real photos, follower/following ratios, activity), check overall engagement rate (comments, saves, shares) and reach/impression metrics from the influencer, and request audience demographics and recent campaign case studies. Without that additional data, reliance on these comments for ad-decisioning is not advised."
}
Text: Was ist das von einer Lippenstift? Der ist ja wunderschön und ich mag solche Farbe. Vielen Dank Voraus.
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 65,
"overall_score": 60,
"overall_confidence": 55,
"comment_types": [
{
"type": "product inquiry / compliment",
"count": 1,
"purpose": "Ask which lipstick is used; express admiration for the color (shows genuine interest and potential purchase intent)."
}
],
"interpretation": "The single comment is a direct product question combined with a compliment. Its phrasing is specific (asks which lipstick) and expresses personal taste, which is typical of genuine follower engagement rather than generic bot/spam comments. The language contains minor grammatical errors consistent with a real user writing informally in German. Based on this one comment, engagement appears relevant to the promoted product and indicates purchase curiosity — a positive signal for advertising potential. However, this assessment is necessarily limited by the sample size of one comment. To increase confidence before an ad buy, review a larger set of comments for repetition, timing patterns, link-outs, commenter profiles (age, follower count, activity), like-to-comment ratio, and whether the influencer replies or converts inquiries into product links. Recommended next steps: analyze at least 50–100 comments, cross-check commenter accounts for authenticity, and compute engagement rate relative to follower count."
}
Text: Schöne Farbe 😍
Analysis: {
"fakeness_score": 25,
"fakeness_confidence": 55,
"overall_score": 35,
"overall_confidence": 40,
"comment_types": [
{
"type": "Generic compliment (short positive comment with emoji)",
"count": 1,
"purpose": "Positive engagement / compliment to the creator or product; social proof that may increase perceived popularity but provides little substantive feedback."
}
],
"interpretation": "The single comment ('Schöne Farbe 😍') is a short, generic positive remark likely from a follower or casual viewer. Such comments are common and low-effort: they signal some positive sentiment but carry little information about genuine interest, purchase intent, or audience quality. The comment could be authentic, but generic praise with an emoji is also the kind of content produced by low-effort bot farms or engagement pods, so there is moderate uncertainty. With only one comment available, this sample is insufficient to judge overall comment authenticity or the influencer's suitability for advertising. Recommended next steps: review a larger sample of comments (diversity, specificity, questions), check commenter profiles (real accounts vs. accounts with no posts/followers), examine engagement rate vs. follower count, and look for replies/conversation and time distribution of comments before making an advertising decision."
}
Text: Inna vielen Dank für deine tolle Tips ❤️
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 65,
"overall_score": 35,
"overall_confidence": 40,
"comment_types": [
{
"type": "Positive thank-you / praise",
"count": 1,
"purpose": "Expresses gratitude and appreciation for content (engagement/feedback). Likely intended to signal that the commenter found the tips useful and to encourage the creator."
}
],
"interpretation": "The single comment ('Inna vielen Dank für deine tolle Tips ❤️') is a brief, positive, personalized thank-you in German. Its wording and inclusion of the influencer's name and an emoji make it more consistent with genuine follower feedback than with obvious bot/generic spam; therefore fakeness is assessed low. However, this is only one data point — insufficient to judge overall audience authenticity or engagement quality for advertising decisions. Recommend analyzing a larger sample: comment diversity, commenter profiles (followers, activity), like-to-comment ratios, temporal patterns, repeated/generic comments, and follower growth before concluding purchase feasibility."
}
Text: Deine manicure ist so schön. Erzähl uns mal bitte auch etwas über deine Handpflege. Du hast wunderschöne Hände.
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 70,
"overall_score": 80,
"overall_confidence": 65,
"comment_types": [
{
"type": "compliment + inquiry",
"count": 1,
"purpose": "Praise the creator's manicure and request practical information about hand care (shows genuine interest and invites further content/engagement)."
}
],
"interpretation": "The single comment is a positive, specific compliment ("Deine manicure ist so schön") paired with a request for actionable content about hand care. Specific references to the manicure and hands (rather than generic praise or emojis) reduce the likelihood it is fake; it reads like a real follower interested in beauty routines or products. This kind of comment is valuable for advertising assessment: it signals topic-relevant audience interest and an openness to product or routine recommendations (good for beauty/handcare sponsorships). Caveat: assessment is based on one comment only, so broader comment-set analysis could change the conclusion."
}
Text: Was für einen Lidschatten nimmst du? Tolle Farbe😍
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 80,
"overall_score": 65,
"overall_confidence": 50,
"comment_types": [
{
"type": "Product inquiry / praise",
"count": 1,
"purpose": "Ask which eyeshadow is used and compliment the color — indicates interest in the product and positive sentiment toward the creator."
}
],
"interpretation": "The single comment is a direct product question combined with positive feedback (\"Was für einen Lidschatten nimmst du? Tolle Farbe😍\"). This pattern typically reflects a genuine follower interested in the makeup item, rather than a generic promotional bot. Fakeness risk is low but not zero (score 10) because short, single-language comments can sometimes be copied or mass-posted; confidence is relatively high given the personalized question and emoji. Overall ad-feasibility is moderately high (65) based on visible interest in the product, but confidence is limited (50) because this analysis covers only one comment. Recommendation: evaluate a larger sample of recent comments, overall engagement rate (likes/comments per follower), follower authenticity, comment timing, and diversity of commenters before making an advertising purchase decision."
}
Text: Sind dann hier deine Lippen übergeschminkt ?
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 60,
"overall_score": 55,
"overall_confidence": 40,
"comment_types": [
{
"type": "Genuine user question/observation",
"count": 1,
"purpose": "User asks whether the influencer's lips are over-lined/over-painted — expresses curiosity about appearance and makeup technique; indicates engaged, content-specific attention rather than generic praise or promotional language."
}
],
"interpretation": "The single comment provided ('Sind dann hier deine Lippen übergeschminkt ?') reads as a genuine, content-specific question about the influencer's makeup rather than a generic, self-promotional or bot-like message. It is short, context-aware and not formulaic (no repeated phrases, emojis-only, or product links). Based on this one comment alone there is a low likelihood of it being fake (fakeness_score 10), but confidence is limited because one comment is insufficient to judge overall audience authenticity. For an advertising feasibility decision, this comment is mildly positive: it demonstrates that at least some followers pay attention to the influencer's appearance and engage with substantive questions. However, a reliable assessment requires more data: comment volume and diversity, timing patterns, commenter account quality (age, followers, posting behavior), repetition or copy-paste comments, like-to-comment ratios, and whether comments come from likely bots or real users. With only this comment, give moderate consideration to the account but request a fuller comment sample and account-level metrics before final purchase decisions."
}
Text: ❤️
Analysis: {
"fakeness_score": 50,
"fakeness_confidence": 30,
"overall_score": 40,
"overall_confidence": 25,
"comment_types": [
{
"type": "Emoji-only positive",
"count": 1,
"purpose": "Express approval/affection or lightweight engagement. Low informativeness — can be genuine follower engagement, participation in engagement pods, or automated/bot activity."
}
],
"interpretation": "Only a single comment consisting of a heart emoji was provided. Emoji-only comments are common and ambiguous: they often indicate casual positive engagement from real followers but are also frequently produced by bots or coordinated engagement (pods) because they are low-effort. With a single data point there is insufficient evidence to judge overall comment authenticity or audience quality. The fakeness score is set near neutral due to this ambiguity and low sample size; confidence is low. For advertising-feasibility decisions, comment content and volume are only one signal. Recommended further checks before purchasing ads: volume and variety of comments, timing patterns (many comments posted in short bursts), commenter account quality (real profiles vs recently created or low-following accounts), like-to-comment ratio, follower growth history, and engagement on other posts. Based on the available comment alone, the risk of inauthentic engagement is uncertain and I would not rely on this as a positive signal for ad purchase without additional data."
}
Text: Ich hab nicht Mal genug Lippe um sie voller zu schminken 😂 aber bei dir schaut alles super aus 😍
Analysis: {
"fakeness_score": 12,
"fakeness_confidence": 80,
"overall_score": 45,
"overall_confidence": 40,
"comment_types": [
{
"type": "Compliment / positive feedback",
"count": 1,
"purpose": "Praise the influencer's appearance to show admiration and reinforce social proof."
},
{
"type": "Relatable / self-deprecating personal comment",
"count": 1,
"purpose": "Follower compares themselves to the influencer, expressing insecurity to create a personal connection and relatability."
},
{
"type": "Emoji-based engagement",
"count": 1,
"purpose": "Use of emojis (😂, 😍) to add emotional tone, friendliness and informal engagement."
},
{
"type": "Organic / non-promotional",
"count": 1,
"purpose": "Comment contains no promotional language, links, or generic marketing phrases—likely genuine audience interaction."
}
],
"interpretation": "This single comment reads as a genuine, engaged follower: it contains a specific, personal phrasing (self-deprecating comparison), natural grammar and emojis, and no promotional content—features that lower the likelihood of it being fake. It functions primarily as a compliment and a relatability signal rather than a call-to-action or branded endorsement. However, a single comment is weak evidence: to judge influencer suitability for advertising, you need volume and diversity of comments, engagement rate, commenter account quality, comment repetitiveness, and temporal patterns. Based on this lone comment the comments section shows positive, organic-feeling engagement but provides insufficient data to strongly recommend purchase. I estimate a low probability this comment is fake (fakeness_score 12, confidence 80). Overall suitability for advertising from the comment sample alone is modest (overall_score 45, confidence 40)—positive tone but insufficient sample size; request more comments and broader engagement metrics before a buy decision."
}
Text: Ich finde das sieht so komisch aus, aus der Nähe, wenn man etwas weiter außen "malt". Oder mache ich etwas falsch?
Analysis: {
"fakeness_score": 5,
"fakeness_confidence": 80,
"overall_score": 60,
"overall_confidence": 60,
"comment_types": [
{
"type": "organic feedback / question",
"count": 1,
"purpose": "asking for advice / expressing confusion about technique or appearance"
}
],
"interpretation": "The single comment is likely authentic: it's specific, context-dependent, and phrased as a personal observation and question rather than generic praise or a short promotional line. It contains nuance (mentions viewing 'up close' and 'painting further out') and asks whether the commenter is doing something wrong, which indicates genuine engagement and interest. There are no typical bot signals (repetitive emojis, irrelevant links, generic compliments). Limitations: this is only one comment — conclusions about the audience or influencer reliability for advertising purchases need more data (volume of comments, variety, timing, follower quality, likes-to-comments ratio, and other comments' patterns). Based on this sample, the audience appears engaged and potentially valuable for ads that rely on real user feedback, but a larger comment set and account-level metrics are required for a confident advertising decision."
}
Text: Volle Lippen
Analysis: {
"fakeness_score": 35,
"fakeness_confidence": 30,
"overall_score": 25,
"overall_confidence": 25,
"comment_types": [
{
"type": "Short single-phrase compliment (German: \"Volle Lippen\")",
"count": 1,
"purpose": "Praise/positive reaction to appearance; lightweight engagement (no CTA, no brand mention)"
}
],
"interpretation": "Only one comment is provided: a short, language-specific compliment ('Volle Lippen' = 'full lips'). This is a low-information signal — plausible as a genuine, spontaneous compliment but also typical of low-effort bot or engagement-farming comments. There is no indication of product interest, purchase intent, or meaningful conversation. Given the paucity of comments and lack of diversity or context, confidence in judging authenticity is limited. For advertising-feasibility decisions, comment data here is insufficient and weak: it neither demonstrates an engaged, relevant audience nor indicates inauthentic behavior conclusively. Recommended next steps: inspect commenter account(s) (age, follower/following ratio, posting history), review full comment set and timestamps for repetition/patterns, check ratios of likes-to-followers and story interactions, and evaluate comment diversity and conversational depth before making a purchase decision."
}
Text: Danke für den Tip. Niemals sind schmale Lippen schön . Werde deinen perfekten Tipps immer folgen.
Analysis: {
"fakeness_score": 60,
"fakeness_confidence": 50,
"overall_score": 45,
"overall_confidence": 40,
"comment_types": [
{
"type": "positive endorsement / generic praise",
"count": 1,
"purpose": "Express agreement and appreciation for the post; signal intent to follow the influencer's advice; increase visible engagement and social proof. Could also be used as low-effort bot/comment-farm text."
}
],
"interpretation": "Only a single comment was provided: \"Danke für den Tip. Niemals sind schmale Lippen schön . Werde deinen perfekten Tipps immer folgen.\" This reads as a short, positive endorsement and contains no personal detail or interaction-specific information. Features raising suspicion: slightly awkward phrasing (missing subject, minor grammar choices), absolutist language ('niemals'), and a definite pledge to always follow the influencer's tips — all common in templated or auto-generated praise. Features suggesting genuine origin: topic-specific content (mentions 'schmale Lippen' — narrow lips), which matches a beauty-related post and would be a natural reaction from a follower.
Given the limited sample (one comment), the fakeness assessment is necessarily tentative. I rate the comment as slightly more likely to be inauthentic (fakeness_score 60) but with moderate uncertainty (confidence 50). For advertising feasibility: this single comment offers weak evidence of authentic, engaged followers. Overall suitability score is below neutral (45) with moderate-low confidence (40). Recommendation: before purchasing advertising or partnering, analyze a larger set of comments and commenters (check commenter account ages, follower counts, diversity of comment content, timestamps for burst patterns), verify overall engagement rate versus follower count, and look for repeated, templated comments across multiple posts which would increase the likelihood of fake engagement."
}
Text: Ein Business MakeUp für Fotoshooting würde mich interessieren. 😍
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 60,
"overall_score": 45,
"overall_confidence": 40,
"comment_types": [
{
"type": "Product/service interest/inquiry",
"count": 1,
"purpose": "User requests specific content/service (a 'business makeup for photoshoot'), indicating genuine interest and a potential customer intent."
}
],
"interpretation": "The single comment reads as a specific, contextual request and includes a positive emoji, which suggests a genuine user interested in makeup content for photoshoots rather than a generic or spammy reply. Fakeness likelihood is low based on wording and specificity, but confidence is moderate because this assessment is based on one comment only. For advertising feasibility: this comment is a positive signal for makeup or beauty brands (shows content demand), but the sample size is too small to judge overall audience quality or engagement authenticity. I recommend analyzing a larger set of comments, engagement rates (likes/comments per follower), comment timestamps (to detect bursts), and follower profiles before making a purchase decision."
}
|
https://www.instagram.com/reel/DAIH_NKNzYY
-
Comment ER: 0.50%
Analysis
{
"income_level": {
"Score": 65,
"Confidence": 60,
"Interpretation": "Visual cues show a tidy, restrained personal style (neat haircut, layered delicate jewelry, well-lit indoor setting, coordinated outfits). Makeup products and brushes look mid-to-premium; no obvious low-cost brand signals or luxury-specific markers (no visible high‑end packaging, luxury candles, or cars/travel). Evidence supports an above-average / professional lifestyle but not clear European premium/luxury — confidence moderate because background and other lifestyle markers are limited."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Strong talking-head signals: face is centered and dominant in frame, direct eye contact and mouth movement consistent with speech in the provided transcript (she speaks directly to camera: 'Ich heiße Ina... Ich zeige dir...'), multiple frames show her actively explaining and demonstrating products."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content identity is clearly beauty/self-care: multiple frames show step-by-step makeup application, tools, product close-ups and on-screen text referencing 'MAKE-UP', and the transcript states she is a 'Make-up-Artist und Trainer' and promises tutorials to look 'jünger, schöner'."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No visual or textual evidence of advertising for low‑cost retailers (AliExpress, Shein, Temu, Aldi, Lidl). Frames focus on cosmetics and tutorial messaging; no store logos or mentions of those retailers are present."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No pillow advertising detected in frames or transcript. Content is makeup‑focused with no pillow brand mentions or imagery."
},
"ads_focus_consistency": {
"Score": 95,
"Confidence": 85,
"Interpretation": "Promotional content (call to follow, free live makeup session) and product demonstrations are thematically consistent around makeup, anti‑aging appearance and tutorials. No heterogeneous, unrelated product categories are shown."
},
"sales_authenticity": {
"Score": 90,
"Confidence": 80,
"Interpretation": "Authentic, practice-oriented promotion: she demonstrates how to apply products, explains what ages (e.g., 'Wimpern, zu lang... alles, was älter macht') and offers a free live tutorial. These are usage-oriented, context-linked claims rather than generic slogans. Confidence reduced slightly because we rely on short clip evidence rather than long-form explanations."
},
"frequency_of_advertising": {
"Score": 100,
"Confidence": 85,
"Interpretation": "Advertising/promotion appears inside content: she explicitly promotes her account and a free live session ('folge mir ... am Mittwoch um 20 Uhr'), so advertising is present within the analyzed frames/transcript."
},
"structured_thinking": {
"Score": 85,
"Confidence": 80,
"Interpretation": "The creator lists mistakes (too-long lashes, thin artificial brows, wrong lipstick) and contrasts them with a solution (10‑minute lifting make-up, cream products, removing excessive lashes). The transcript shows cause–effect framing ('das macht älter' → 'ich zeige wie du... jünger aussehen kannst'), indicating structured instructional thinking."
},
"knowledge_depth": {
"Score": 80,
"Confidence": 75,
"Interpretation": "Content demonstrates professional practical knowledge (technique demonstrations, product types, routines) consistent with 'professional mainstream' or advanced enthusiast level. It does not present narrow academic or scientific innovation, but shows domain‑specific, actionable expertise (and she self-identifies as trainer)."
},
"age_over_30": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Transcript explicitly states her age (47/48 in different lines) and frames show a mature adult. Strong evidence that the blogger is over 35."
},
"intelligence": {
"Score": 80,
"Confidence": 75,
"Interpretation": "Speech and presentation are clear, structured and purposeful (identifying problems, providing solutions, offering a teaching session). Vocabulary and argumentation in the transcript show organized explanatory ability; confidence limited by short excerpt length."
},
"personal_values": {
"Score": 85,
"Confidence": 75,
"Interpretation": "She expresses clear principles about tasteful, elegant, youth‑preserving makeup (positions against exaggerated lashes, artificial brows). Uses first-person framing ('Ich zeige dir', 'Mein Name ist...'), and promotes a specific aesthetic and audience — signs of a consistent value-driven stance."
},
"enthusiasm": {
"Score": 80,
"Confidence": 80,
"Interpretation": "Tone in transcript is inviting and positive ('Ich freue mich sehr auf dich. Ciao.'), frames show smiling, engaged facial expressions and active demonstrations — overall warm and energetic presentation."
},
"charisma": {
"Score": 80,
"Confidence": 75,
"Interpretation": "She speaks directly, uses persuasive language (promises visible improvement 'Jetzt 10 Jahre jünger'), demonstrates products confidently and invites live interaction — indicating above-average ability to engage and inspire viewers in this niche."
,
"expert_status": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Strong explicit evidence: on-screen text and transcript state 'INA HEINRICH MAKE‑UP ARTIST UND TRAINER'. Visuals show professional technique demonstrations and tools. This supports clear expert status in makeup/cosmetology domain."
}
}
Comments (15)
Text: Einfach nur WOW, sieht toll aus😍
Analysis: {
"fakeness_score": 30,
"fakeness_confidence": 60,
"overall_score": 40,
"overall_confidence": 60,
"comment_types": [
{
"type": "Generic positive praise",
"count": 1,
"purpose": "Express appreciation/enthusiasm and provide surface-level engagement (social proof)"
}
],
"interpretation": "The single comment \"Einfach nur WOW, sieht toll aus😍\" is a short, enthusiastic praise in German with an emoji. This pattern is common for genuine fans but is also easily produced by bots or copy-paste responders, so I assign a moderate-low fakeness risk (30/100) with medium confidence. As a single, generic positive remark it offers little evidence of meaningful audience quality or purchase intent; it boosts apparent popularity but does not indicate deep engagement, trust, or conversion potential. For a reliable advertising decision you need more data: volume and diversity of comments, commenter profile(s), like-to-comment ratio, timing/repetition patterns, and whether comments include specifics or questions. With only this comment, the overall suitability for ad spend is low-to-moderate (40/100) with medium confidence."
}
Text: Wow 🤩 wo sind die Produkte erhältlich? Bitte 🙏
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 75,
"overall_score": 45,
"overall_confidence": 40,
"comment_types": [
{
"type": "Inquiry/Question",
"count": 1,
"purpose": "Asking where the products are sold — expresses purchase interest or intent to buy; seeks product/availability information."
}
],
"interpretation": "The single comment appears genuine: a polite, specific question in German asking where the products are available, with supporting emoji that suggest real user interest rather than automated text. As a signal for ad-buy feasibility, this is positive (shows potential purchase intent) but is only one data point. Reliability is low without more comments, engagement metrics, and follower-quality checks. Recommend reviewing a larger sample of recent comments, engagement rate, follower authenticity (e.g., follower growth, likes per post), and diversity of comment types before making an advertising decision."
}
Text: 👏👏👏👏😍❤️ sehr schön
Analysis: {
"fakeness_score": 30,
"fakeness_confidence": 40,
"overall_score": 30,
"overall_confidence": 35,
"comment_types": [
{
"type": "Positive/compliment (emoji-rich)",
"count": 1,
"purpose": "Express praise and emotional approval; increase visible engagement and social validation."
}
],
"interpretation": "The single comment provided ('👏👏👏👏😍❤️ sehr schön') is a short, emoji-heavy compliment in German ('very beautiful'). It functions as simple positive engagement — likely from a follower who liked the post but provides no specific detail about content, product, or intent to purchase. Such generic praise can be genuine casual engagement, but the lack of specificity and low effort also matches typical bot/engagement-pod comments. With only one comment, any authenticity or quality judgment is highly uncertain. For an advertising decision you need more data: total comment volume, comment diversity, commenter profile checks (real follower counts, history, language consistency), repetition patterns across posts, timing of comments, and like-to-comment ratios. Based on this single example I rate the comment's fakeness as moderately low (30/100) but with limited confidence (40/100), and the overall advertising-feasibility based on comments alone as low (30/100) with modest confidence (35/100). Recommendation: gather a larger sample of comments and profile metadata before deciding on ad spend."
}
Text: Hallo, könntest du bitte sagen welche Lidschatten Palette du für dieses Make-up benutzt hast sind alles schöne warme Korallentöne. Ich würde gerne die Palette wissen. 🙏🏻 vielen Dank.
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 85,
"overall_score": 80,
"overall_confidence": 70,
"comment_types": [
{
"type": "Product inquiry / question",
"count": 1,
"purpose": "Asking which eyeshadow palette was used — indicates purchase intent or desire to replicate the look."
},
{
"type": "Compliment / positive feedback",
"count": 1,
"purpose": "Praising the warm coral tones — signals genuine appreciation and positive sentiment toward the creator/content."
},
{
"type": "Engagement-driving (call-to-action)",
"count": 1,
"purpose": "Direct request that encourages the influencer to respond, increasing visible engagement and potential conversion."
}
],
"interpretation": "This single comment reads as authentic: it is specific (asks which palette), polite, includes an emoji/prayer hands and thanks, and contains both praise and a direct product question. Those features are typical of real followers seeking product information or intending to purchase. There are no signs of generic bot language, link-spam, or mass-promotion patterns. As a signal for ad-buy feasibility, this is positive — product inquiries indicate an engaged, conversion-ready audience. However, this assessment is based on one comment only. To make a robust media-buy decision you should inspect a larger sample of comments (diversity of commenters, frequency of similar product-asking comments), the influencer's response rate, overall engagement rate relative to follower count, audience demographics, and follower authenticity metrics (fake/farm accounts). Recommendation: treat this comment as a favorable micro-signal but require broader comment and account analysis before final purchase."
}
Text: Dezent ist anders
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 75,
"overall_score": 40,
"overall_confidence": 50,
"comment_types": [
{
"type": "critical/negative",
"count": 1,
"purpose": "Express dissatisfaction/critique (points out that the post is not subtle/authentic)"
}
],
"interpretation": "Single short German comment \"Dezent ist anders\" (\"This is not subtle\") conveys a negative, critical reaction questioning subtlety or authenticity. It appears organic (colloquial phrasing, language match) rather than bot-like or promotional, so fakeness is low. However, this is only a single data point — insufficient to draw strong conclusions about the overall comment authenticity or audience sentiment. For ad-buy decisions, treat this as a signal that at least some viewers perceive the content as overt or inauthentic; recommend analyzing a larger sample of comments, engagement rates, follower quality, and sentiment distribution before making a purchase decision."
}
Text: Hallo. Welche Produkte verwendest Du.
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 80,
"overall_score": 50,
"overall_confidence": 60,
"comment_types": [
{
"type": "Product inquiry / engagement",
"count": 1,
"purpose": "User asks which products are used — indicates product interest, possible purchase intent and genuine engagement (includes brief greeting)."
}
],
"interpretation": "Single comment: \"Hallo. Welche Produkte verwendest Du.\" is a natural, well-formed German question that combines a greeting with a direct product inquiry. It reads like genuine audience interest rather than a generic bot or spam message (no promotional links, no emojis-only pattern, correct language). Fakeness assessed low (10/100) with moderate-high confidence because one comment is a small sample and bots can mimic questions but there are no strong signals of inauthenticity. For advertising feasibility: this single comment shows potential for product-related engagement and intent, but it is insufficient alone to conclude the influencer’s audience quality. Recommend reviewing volume of similar comments, follower-to-engagement ratios, comment diversity, conversation depth, and historical conversion metrics before purchasing ads or partnerships. Overall suitability based on this comment alone is neutral (50/100) with moderate confidence; more data required for a reliable decision."
}
Text: Die Augenbrauen sind aber auch zu hoch gesetzt....
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 80,
"overall_score": 65,
"overall_confidence": 60,
"comment_types": [
{
"type": "critical/negative",
"count": 1,
"purpose": "Express an aesthetic critique of the influencer's appearance (specifically eyebrow placement); indicates personal opinion and audience engagement rather than promotion or spam."
}
],
"interpretation": "The single comment ('Die Augenbrauen sind aber auch zu hoch gesetzt....') is a direct, negative aesthetic critique and reads as organic audience feedback rather than a bot/spam message. It serves the purpose of honest viewer opinion and signals that followers feel comfortable posting candid reactions. From an advertising-feasibility perspective, one negative comment alone is not disqualifying — it can indicate authentic engagement, which is valuable to advertisers. However, the analysis is very limited because only one comment was provided. To make a robust decision, examine a larger sample of comments for sentiment distribution, recurring themes, reply behavior, like-to-comment ratios, and follower quality. Based on this single comment, I assign a low fakeness likelihood and a moderate overall suitability for advertising (quality depends on broader context and brand fit)."
}
Text: Womit sind die Poren denn nun abgedeckt?
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 70,
"overall_score": 55,
"overall_confidence": 30,
"comment_types": [
{
"type": "Question / Product inquiry",
"count": 1,
"purpose": "Seeks information about product performance (coverage of pores); indicates user interest and possible skepticism."
}
],
"interpretation": "The single comment, \"Womit sind die Poren denn nun abgedeckt?\", is a natural-language product question in German. It reads as genuine user engagement (seeking details about how the product covers pores) rather than a short generic praise or promotional bot message. Tone is mildly skeptical/curious, which is useful for authentic engagement. However, this is only one comment — the sample size is too small to draw strong conclusions about the overall authenticity of the account's comment stream or suitability for advertising. Recommendation: collect a larger sample of comments, timing of comments, commenter profiles (follower counts, activity), like-to-comment ratios, and other engagement metrics before making an advertising purchase decision."
}
Text: Was sind das für Produkte ?
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 75,
"overall_score": 45,
"overall_confidence": 40,
"comment_types": [
{
"type": "question/information request",
"count": 1,
"purpose": "Asking what products are shown — indicates curiosity and potential purchase intent from a follower or viewer."
}
],
"interpretation": "There is only one comment available: a natural German-language question ('Was sind das für Produkte?') asking what products are shown. This looks genuine (no emojis, no promotional language, proper grammar) and signals interest from a viewer, which is positive for advertising potential. However, a single neutral question is insufficient to assess overall audience quality or engagement authenticity. The low fakeness score reflects that the comment does not show common fake/bot markers, but confidence is limited by the tiny sample size. For a reliable buy/no-buy decision, request more data: full comment sample, timestamps, like counts, commenter profiles (age, follower counts, activity), comment diversity (languages, sentiment), and engagement rates. Additional checks: repeated identical comments, high ratio of one-word praise, many comments from new accounts, and comment timing patterns — these would raise fakeness. Based on this single comment alone the post shows minimal organic interest but not enough evidence to confidently recommend ad spend."
}
Text: ❤️❤️❤️
Analysis: {
"fakeness_score": 35,
"fakeness_confidence": 40,
"overall_score": 30,
"overall_confidence": 45,
"comment_types": [
{
"type": "emoji_positive",
"count": 1,
"purpose": "Express appreciation/affection and provide lightweight engagement (likes/support); primarily an algorithmic engagement signal rather than substantive interaction."
}
],
"interpretation": "Only a single comment is available: three heart emojis. Emoji-only comments are common and ambiguous — they often come from genuine followers expressing appreciation, but are also frequently produced by low-effort accounts or engagement farms. The comment provides no product-specific feedback, no questions, and no indicators of audience intent or purchasing behavior. For influencer advertising feasibility this is weak evidence of meaningful or authentic audience engagement. The low volume and low informational content of comments reduce confidence in the audience's responsiveness to advertising. Recommendation: obtain a larger sample of comments, audience demographics, and engagement ratios (likes vs comments, comment diversity and timestamps) before making a buy decision."
}
Text: Richtig schön
Analysis: {
"fakeness_score": 40,
"fakeness_confidence": 30,
"overall_score": 45,
"overall_confidence": 30,
"comment_types": [
{
"type": "generic compliment",
"count": 1,
"purpose": "positive engagement / short praise without detail — boosts visible engagement but provides little signal about genuine interest"
}
],
"interpretation": "Only a single comment is available: \"Richtig schön\" (German for \"Really/very beautiful\"). It's a short, generic positive remark. Such comments can be genuine (a follower expressing approval) or low-effort/automated engagement; the brevity and lack of contextual detail reduce its informational value. With only one short comment, there is insufficient evidence to judge overall comment authenticity or audience quality. For advertising purchase decisions, this is weak input — recommend collecting the full comment set, examining commenter profiles (age, follower counts, activity), diversity and specificity of comments across multiple posts, timing patterns, and overall engagement rate before making a decision."
}
Text: 🔥🔥🔥
Analysis: {
"fakeness_score": 25,
"fakeness_confidence": 30,
"overall_score": 35,
"overall_confidence": 25,
"comment_types": [
{
"type": "emoji reaction (fire 🔥)",
"count": 1,
"purpose": "Quick positive reaction / approval or enthusiasm; serves to boost visible engagement but conveys no substantive feedback."
}
],
"interpretation": "Only a single comment was provided and it consists solely of three fire emojis. Emoji-only comments are common and can be genuine quick reactions from real followers, but they are also trivial to fabricate or leave en masse by bots or low-effort accounts. With one short emoji comment there is very little signal about audience quality, sentiment depth, or authenticity. The relatively low fakeness score (25) reflects that emoji reactions are often real, while the low confidence (30) reflects inadequate data to be confident. The overall suitability for an ad buy is rated low (35) with low confidence (25) because a single emoji comment does not demonstrate meaningful, targeted engagement or an engaged, authentic community. Recommendation: before making advertising decisions, obtain the full comment set, commenter account metadata (follower counts, account age, profile completeness), like-to-follower ratio, comment diversity, temporal patterns, and recurring commenter identities. Use those data points or an influencer-audit tool to better judge authenticity and ad-fit."
}
Text: Auch wenn sie botox hätte? Na und? Es geht hier um schminktechnik!
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 70,
"overall_score": 40,
"overall_confidence": 40,
"comment_types": [
{
"type": "defensive/topic-corrective",
"count": 1,
"purpose": "Defends the creator against criticism (mentions 'Botox') and redirects conversation back to the post's subject (makeup technique)."
}
],
"interpretation": "Single comment is a reactive, human-seeming reply that rebuts a perceived personal attack and refocuses on content. Tone is defensive/supportive of the creator and topical (about makeup technique), suggesting an engaged follower rather than a generic promotional bot. With only one comment, there is insufficient data to judge broader audience authenticity or engagement patterns. For advertising decisions, this comment is mildly positive for content relevancy but does not demonstrate volume, diversity, or sustained positive engagement; recommend analyzing more comments, comment timestamps, user profiles, and like-to-follower ratios before purchase."
}
Text: Was für eine Verwandlung - wow! 🤩 Natürlich spielen auch die Frisur und die Kleidung mit rein, aber am Ende siehst du deutlich wacher, frischer und jugendlicher aus.
Analysis: {
"fakeness_score": 12,
"fakeness_confidence": 80,
"overall_score": 52,
"overall_confidence": 40,
"comment_types": [
{
"type": "Compliment / Transformation praise",
"count": 1,
"purpose": "Expresses positive reaction to a before/after transformation (praises appearance, notes specific factors like hairstyle and clothing). Serves as social proof, encourages engagement and reinforces the influencer's perceived effectiveness."
}
],
"interpretation": "The single comment is a positive, somewhat specific compliment about a visible transformation (mentions hairstyle and clothing as contributing factors, then highlights that the person looks more awake, fresh and youthful). Its wording is natural, includes nuance and an emoji, and is not a short generic template (e.g., 'Amazing!' or repetitive marketing copy), so it appears likely genuine rather than clearly manufactured. However, this is only one comment — sample size is too small to draw strong conclusions about overall audience authenticity or engagement quality. For advertising decisions, this isolated positive remark is mildly encouraging (shows at least some authentic positive reactions), but you should review a larger set of comments, comment-to-like ratio, commenter profiles (age, follower counts, activity), and repetition patterns across posts before committing ad spend. Recommended next steps: collect 50–200 recent comments, check for repeated phrases or accounts, and analyze engagement rates and follower authenticity."
}
Text: Sieht toll aus 😍😍👏
Analysis: {
"fakeness_score": 25,
"fakeness_confidence": 45,
"overall_score": 55,
"overall_confidence": 45,
"comment_types": [
{
"type": "Generic positive/compliment",
"count": 1,
"purpose": "Express approval and positive sentiment; simple engagement to boost visible interaction (likes/replies)."
}
],
"interpretation": "Only a single short comment is available: \"Sieht toll aus 😍😍👏\" (\"Looks great\"). This is a generic positive compliment with emojis. Such comments provide some surface-level engagement but very little informational value about genuine interest, purchase intent, or audience quality. The comment could be from a real follower offering casual praise or from engagement tactics (pods/bot-generated generic comments); there is insufficient context (no commenter account data, frequency patterns, diversity of comments, timestamps, or replies) to be confident either way. For advertising decisions, this single comment is weak evidence: it suggests normal positive sentiment but does not demonstrate engaged, persuasive, or actionable audience behavior. Recommend collecting more comments, commenter profiles, like-to-comment ratios, and temporal patterns before committing to ad spend."
}
|
https://www.instagram.com/reel/C3F0SgbtiTK
-
Comment ER: 0.10%
Analysis
{
"income_level": {
"Score": 60,
"Confidence": 60,
"Interpretation": "Visuals show a well‑groomed, polished appearance (manicured nails, styled hair, tasteful earrings, neat home background and decorative object) and a mid‑quality knit sweater — signals of middle to upper‑middle lifestyle but no clear premium European luxury brands or overt high‑end cues. Evidence is moderate and mixed, so confidence is reduced."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Clear talking‑head format: the creator appears on camera, makes direct eye contact, moves lips consistent with speech (transcript present), points to features and explains mistakes — strong on‑camera speaking signals across frames and transcript."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly about makeup: overlay text lists makeup mistakes, the creator demos eyeliner/eye makeup, and the transcript invites viewers to makeup tips and a free makeup live — strong, consistent beauty/self‑care identity."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No visible advertising for low‑cost retailers (AliExpress, Shein, Temu, Lidl, etc.) in frames or text. On‑screen text is tutorial/CTA oriented, not retailer promotions."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No pillow advertising or pillow brands visible in frames; content focuses on makeup tutorial and CTA for a live session."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No product advertising visible; messaging is coherent and focused on one theme (makeup instruction/CTA), so there is no evidence of inconsistent multi‑category ads."
},
"sales_authenticity": {
"Score": 90,
"Confidence": 60,
"Interpretation": "There is no explicit sponsored product pitch; the creator demonstrates makeup mistakes and invites viewers to a free live — promotional CTA feels content‑based and instructional (personal usage/demonstration). Because no branded product ads or sponsor text are present, authenticity appears high but direct evidence about sponsored claims is limited."
},
"frequency_of_advertising": {
"Score": 100,
"Confidence": 85,
"Interpretation": "A promotional call‑to‑action appears in the transcript and on‑screen text ('Folge mir', join a free makeup live) — advertising/CTA is present inside the content (self‑promotion of live/class)."
},
"structured_thinking": {
"Score": 70,
"Confidence": 80,
"Interpretation": "Frames and overlay text show a short structured list of errors ('schwarzer Kajalstift; keine Lidschattenunterlage; Augenbrauen; Lippenstift…') and the creator connects wrong makeup → looking older (cause→effect). The argumentation is practical and structured but not deeply developed in these frames."
},
"knowledge_depth": {
"Score": 60,
"Confidence": 75,
"Interpretation": "Advice shown is practical, mainstream makeup knowledge (common rules about liner, shadow base, brows, lip tone). Useful for viewers but appears at the advanced‑enthusiast / mass‑mainstream level rather than narrow professional or scientific innovation."
},
"age_over_30": {
"Score": 80,
"Confidence": 60,
"Interpretation": "Visual appearance (facial features, styling, mature presentation) suggests the creator is likely older than 35. No explicit age data available so confidence is moderate."
},
"intelligence": {
"Score": 70,
"Confidence": 70,
"Interpretation": "Speech/transcript and on‑camera behavior show clear, concise explanations, cause–effect statement ('right makeup younger, wrong makeup older') and structured tips — indicates competent communicative and practical intelligence, though not extensive technical depth in these frames."
},
"personal_values": {
"Score": 75,
"Confidence": 70,
"Interpretation": "Creator consistently projects values around looking after appearance and learning to apply makeup ('Folge mir um schminken... schön sich schminken zu lernen') and speaks in first person, showing an identity anchored in teaching beauty. Expression of values is present but not strongly ideological or polarizing."
},
"enthusiasm": {
"Score": 85,
"Confidence": 80,
"Interpretation": "Facial expressions, smiling, animated gestures, and upbeat transcript language ('Ich freue mich auf dich', invitation to free live) convey clear positive energy and enthusiasm."
},
"charisma": {
"Score": 80,
"Confidence": 70,
"Interpretation": "Direct address to camera, confident demonstrations, inviting CTA and expressive facial/body language indicate a strong ability to engage and inspire an audience within the beauty niche."
},
"expert_status": {
"Score": 50,
"Confidence": 70,
"Interpretation": "Moderate evidence of semi‑professional status: creator teaches, demonstrates technique, and offers live instruction — signals of a seasoned practitioner/advanced enthusiast. No visible professional credentials, clinic environment, or explicit title are present, so expert status cannot be confirmed at high confidence."
}
}
Comments (15)
Text: Wow 😍
Analysis: {
"fakeness_score": 60,
"fakeness_confidence": 30,
"overall_score": 35,
"overall_confidence": 25,
"comment_types": [
{
"type": "Short generic praise / emoji",
"count": 1,
"purpose": "Positive reaction / low-effort engagement — expresses admiration but provides no substantive feedback; can serve to boost visible engagement metrics."
}
],
"interpretation": "The lone comment 'Wow 😍' signals positive sentiment but is extremely short and non-specific. Such comments are common both from genuine casual followers and from automated/low-effort accounts used to inflate engagement. With only one comment provided, there is insufficient evidence to confidently judge audience authenticity or campaign suitability. Recommendation: review more comments across multiple posts, inspect commenter profiles (age, activity, follower/following ratios), check comment timing patterns and like-to-comment ratios, and request the influencer's audience analytics before making any advertising purchase decisions."
}
Text: @rukiyevizercimen
Analysis: {
"fakeness_score": 70,
"fakeness_confidence": 35,
"overall_score": 30,
"overall_confidence": 30,
"comment_types": [
{
"type": "user_mention/tag",
"count": 1,
"purpose": "Tagging another account (likely to draw that person's attention, spammy referral, or simple 'look at this' tag). Low-information engagement; often produced by users tagging friends or by automated/bot accounts to create visible interaction."
}
],
"interpretation": "Only a single comment was provided and it is a bare account mention (@rukiyevizercimen). Mention-only comments are low-effort and frequently used either by real users tagging friends or by automated/spam accounts to generate visible activity. With this single data point there is insufficient evidence of genuine, meaningful engagement (no conversational content, praise, question, or product-specific feedback). Consequently the comment appears more likely to be low-quality engagement (hence a moderately high fakeness score) but confidence is limited because a single tag can be genuine. For advertising feasibility, this sample suggests weak comment-driven social proof: recommend analyzing a larger sample of comments and other signals before buying advertising (check commenter profiles, comment timestamps and patterns, ratio of substantive comments to tags/emoji, follower-to-engagement ratios, and reposts)."
}
Text: ❤️❤️❤️mega lieben Dank 😍
Analysis: {
"fakeness_score": 20,
"fakeness_confidence": 60,
"overall_score": 40,
"overall_confidence": 50,
"comment_types": [
{
"type": "positive gratitude / emoji-rich",
"count": 1,
"purpose": "express appreciation / boost visible engagement (short, supportive fan/follower response); low informational value"
}
],
"interpretation": "The single comment \"❤️❤️❤️mega lieben Dank 😍\" is a short, emoji-heavy expression of gratitude in German. This pattern is common for genuine followers responding positively (thank-you + affectionate emojis). It contains no promotional language, no links, and no generic marketing buzzwords that commonly mark bot or paid comments. However, it is low-effort and provides little signal about audience quality or purchase intent. Given the single-sample input, the risk it is inauthentic is low-to-moderate (scored 20) but the confidence is limited because one comment is insufficient to characterize the account's overall engagement. For advertising feasibility this single comment is not decisive: it suggests a positive tone among at least some audience members, but you should evaluate additional factors — volume and diversity of comments, comment timing, commenter account authenticity, consistent engagement rate, follower demographics, and recurring patterns of generic praise — before making a buying decision."
}
Text: Richtig … und weniger ist oft mehr
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 70,
"overall_score": 40,
"overall_confidence": 50,
"comment_types": [
{
"type": "agreement/supportive",
"count": 1,
"purpose": "Expresses agreement with the post's message and provides mild endorsement; likely intended as interpersonal validation rather than promotion."
}
],
"interpretation": "Only a single short German comment was provided: \"Richtig … und weniger ist oft mehr\" (\"Right ... and less is often more\"). The language and brevity are natural, there are no promotional links, emojis, or repetitious phrasing typical of bots or paid comments, so the individual comment appears likely genuine (low fakeness). However, with only one comment available there is very limited signal about overall audience quality or engagement levels. For advertising purchase decisions this is weak evidence: positive but minimal engagement. Recommended next steps before buying advertising: review total comment volume, like counts, follower count and growth, typical engagement rate, comment diversity (many unique commenters vs. repeats), timing patterns, and look for other signs of inorganic activity (duplicate comments, generic praise across posts, follower quality). Based on the single comment, I assign a low fakeness risk but a below-average suitability score for advertising due to insufficient engagement data."
}
Text: 👏👏👏👏
Analysis: {
"fakeness_score": 55,
"fakeness_confidence": 35,
"overall_score": 30,
"overall_confidence": 50,
"comment_types": [
{
"type": "Emoji reaction",
"count": 1,
"purpose": "Brief positive reaction / applause; raises visible engagement but carries little informative value about genuine interest or purchase intent."
}
],
"interpretation": "Only a single comment is available and it consists of four clapping-hands emojis. This is a generic, low-information engagement signal: it increases visible comment count and shows positive sentiment but does not indicate depth of interest, product knowledge, or intent to act. Emoji-only comments are common from genuine followers as quick reactions but are also frequently produced by bots, engagement pods, or low-effort accounts. Given the brevity and generic nature, I assign a modestly elevated likelihood of inauthenticity (fakeness_score 55) but with low confidence because a single emoji is ambiguous. Overall, the comment quality is low for evaluating advertising fit (overall_score 30). Recommendation: analyze a larger sample of comments, examine commenter account profiles (age, follower/following ratios, posting history), comment timestamps, and like-to-comment ratios to better judge authenticity and audience quality before purchasing ad or influencer placement."
}
Text: Wie gerne ich immer Frauen, die den Kajal so auftragen ansprechen würde. Aber ich Trau mich nicht 🥹 Ich schwöre fürs Abschminken auf die Emulsion von @ohganicals kaum bekannt, aber besser als alles, was ich davor hatte!
Analysis: {
"fakeness_score": 20,
"fakeness_confidence": 70,
"overall_score": 60,
"overall_confidence": 60,
"comment_types": [
{
"type": "Compliment / Reaction",
"count": 1,
"purpose": "Expresses admiration for the subject's makeup/apply technique and engages emotionally (use of emoji)."
},
{
"type": "Personal anecdote / conversational",
"count": 1,
"purpose": "Shares a personal feeling (shyness about approaching) to build rapport and authenticity."
},
{
"type": "Product recommendation / brand mention",
"count": 1,
"purpose": "Recommends and tags a specific product (@ohganicals) as a tip for makeup removal—potentially driving attention to that brand."
}
],
"interpretation": "This single comment reads plausibly authentic: it contains a personal reaction, an emotional nuance (emoji, hesitation) and a specific product detail rather than generic praise. The tagged brand could be an organic recommendation or a subtle promotional mention; there are no overt bot signs (no links, no repetitive copy-paste phrasing). Fakeness risk is low-to-moderate (estimated 20/100) but not negligible because brand-tagging can be incentivized. For influencer-ad feasibility this is a mildly positive signal—it shows some real user engagement and organic brand interest—but a single comment is insufficient to judge overall audience quality. Recommended next steps: analyze a larger sample of comments for patterns, check the commenter’s profile for authenticity and posting behavior, and look for repeated brand mentions or identical phrasing across comments that would indicate paid or inauthentic activity."
}
Text: Du hast recht mit dem richtigen Make-up 😍kann man viel erreichen 👏
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 60,
"overall_score": 60,
"overall_confidence": 40,
"comment_types": [
{
"type": "Positive/Complimentary",
"count": 1,
"purpose": "Express agreement and praise; provides social proof and signals interest in makeup-related content, encouraging influencer credibility and engagement."
}
],
"interpretation": "The single comment ('Du hast recht mit dem richtigen Make-up 😍kann man viel erreichen 👏') is a short, topical, and positive endorsement of the post's message about makeup. Language and emoji use appear natural and context-relevant rather than templated or spammy, so likelihood of it being fake is low (fakeness score 10). However, analysis is severely limited by having only one comment: this gives a weak signal about overall audience quality, engagement depth, or authenticity. For advertising purchase decisions, this single positive remark is a small favorable indicator (hence an overall score of 60) but insufficient on its own. Recommend evaluating a larger sample of comments, like-to-follower ratio, comment diversity, timing patterns, follower authenticity, and audience demographics before concluding campaign feasibility."
}
Text: Супер 👍
Analysis: {
"fakeness_score": 30,
"fakeness_confidence": 60,
"overall_score": 45,
"overall_confidence": 40,
"comment_types": [
{
"type": "short_positive_praise",
"count": 1,
"purpose": "Express brief approval/positive reaction (low-effort engagement; signals appreciation but provides no detail or intent to engage further)."
}
],
"interpretation": "Only one comment is provided: \"Супер 👍\" (\"Super 👍\"). This is a generic, positive, low-effort comment. Such comments can be genuine quick reactions from real followers, but they are also commonly produced by bots or engagement pods. Because it’s a single, short praise with no contextual detail, its evidential value for assessing audience quality is limited. Fakeness score is moderate-low (30) because short praise leans slightly toward organic but remains ambiguous. Confidence in that fakeness estimate is moderate (60) due to lack of additional comments, commenter profiles, timing, and volume data. For advertising purchase feasibility, this single comment provides weak support: it indicates at least some positive reception but not enough to judge engagement quality, authenticity, or conversion potential. Overall feasibility score is therefore cautious (45) with low-medium confidence (40). Recommendation: before buying ads, analyze more data — number and diversity of comments, ratio of meaningful comments to generic ones, commenter account quality (profiles, follower counts, posting history), like-to-comment ratios, growth patterns, and engagement timing — to better assess authenticity and audience fit."
}
Text: Инночка , красотка.🔥🔥❤️❤️👏👏
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 65,
"overall_score": 45,
"overall_confidence": 60,
"comment_types": [
{
"type": "Compliment / Support",
"count": 1,
"purpose": "Выражение восхищения и поддержки (личный/фанатский комплимент), повышает видимую вовлечённость, но не даёт доказательной ценности для рекламной эффективности."
}
],
"interpretation": "Один краткий комментарий на русском («Инночка, красотка» с эмодзи) выглядит как персональный комплимент — скорее от подписчика или знакомого. Стиль (уменьшительное имя + эмодзи) снижает вероятность массового бот-спама, поэтому уровень «фейка» низкий. Однако это единичный, поверхностный комментарий: недостаточно данных, чтобы судить о качестве аудитории или реальной вовлечённости (глубина взаимодействия, повторяемость, профиль комментаторов неизвестны). Рекомендации: проверить профиль комментатора(ов), распределение комментариев по постам, соотношение лайков/комментариев, временные шаблоны и разнообразие текста, чтобы принять решение по закупке рекламы."
}
Text: 👏👏
Analysis: {
"fakeness_score": 60,
"fakeness_confidence": 40,
"overall_score": 30,
"overall_confidence": 35,
"comment_types": [
{
"type": "emoji-only (applause)",
"count": 1,
"purpose": "Express approval/encouragement; low informational value. Often used as lightweight positive engagement by real followers but is also commonly produced by bots/engagement farms."
}
],
"interpretation": "Only a single comment is available: two clapping-hand emojis. Emoji-only comments are low-effort and provide little signal of genuine, high-quality engagement. Because such comments are frequently used both by real followers (quick praise) and by automated/generic accounts, I assign a moderate-to-high fakeness score (60) but with limited confidence (40) due to the extremely small sample. For advertising-feasibility I rate the comment-side signal low (30) with low confidence (35) — this single comment does not demonstrate meaningful conversation, product interest, or an engaged community. Recommended next steps before a buying decision: collect a larger sample of comments, inspect commenter profiles for authenticity (follower counts, posting history, profile photos, usernames), check temporal patterns (many similar comments posted in short windows), evaluate like-to-follower ratio, and look for substantive comments and question/answer threads which better indicate genuine engagement."
}
Text: Ist es nicht heute?wenn ja,wie komm ich dahin?
Analysis: {
"fakeness_score": 8,
"fakeness_confidence": 85,
"overall_score": 55,
"overall_confidence": 45,
"comment_types": [
{
"type": "genuine inquiry / engaged follower",
"count": 1,
"purpose": "Asks about event timing and directions (shows intent to attend or engage; seeks practical information)."
}
],
"interpretation": "The single comment is written in natural, colloquial German and asks a specific, context-dependent question (“Isn't it today? If yes, how do I get there?”). That pattern strongly indicates a real person interested in attending or interacting rather than a generic promotional or bot comment. Fakeness is assessed low (8/100) with relatively high confidence because the content is specific and interactive. However, this is only one comment — the sample size is too small to draw robust conclusions about the overall audience authenticity or influencer quality. For advertising-feasibility: this comment is a positive signal (real engagement and intent), but more data is needed (multiple posts, comment diversity, commenter account checks, like-to-comment ratios, audience demographics) before making a buy decision. Recommended next steps: review a larger set of recent comments, inspect commenter profiles for authenticity, and request the influencer’s engagement metrics and audience insights."
}
Text: 🔥🔥🔥
Analysis: {
"fakeness_score": 55,
"fakeness_confidence": 40,
"overall_score": 30,
"overall_confidence": 45,
"comment_types": [
{
"type": "emoji-only reaction",
"count": 1,
"purpose": "Express praise/approval (positive reaction) and/or provide low-effort engagement to boost visibility; such comments can come from real followers, engagement pods, or low-effort bot accounts."
}
],
"interpretation": "Only a single comment is available and it consists of three flame emojis (🔥🔥🔥). Emoji-only responses are ambiguous: they indicate a positive reaction but carry little information about genuine interest, purchase intent, or audience quality. Because the dataset is extremely small, this comment provides weak evidence either for or against authenticity. I rated fakeness slightly above neutral (55/100) because short emoji comments are commonly produced by both inorganic accounts and low-effort real followers; the confidence is low (40/100) due to the lack of additional comment context, commenter profile data, or engagement metrics. Overall suitability for advertising is low (30/100) with moderate-low confidence (45/100) because the comment provides minimal signal about audience relevance, engagement quality, or conversion potential. Recommendation: obtain more data — number and variety of comments, commenter profiles, engagement rate relative to follower count, recent post history, and presence of conversational comments — before making an advertising decision."
}
Text: Unglaublich 👏👏👏
Analysis: {
"fakeness_score": 35,
"fakeness_confidence": 55,
"overall_score": 45,
"overall_confidence": 50,
"comment_types": [
{
"type": "Short positive praise (single word + emojis)",
"count": 1,
"purpose": "Express admiration and signal engagement; increases visible positive sentiment but provides little informational value about genuine interest or purchase intent."
}
],
"interpretation": "Only a single comment is available: \"Unglaublich 👏👏👏\" (\"Incredible\" with clapping emojis). This is a low-effort, highly positive reaction that boosts surface-level engagement but does not convey detailed sentiment, intent, or credibility. Such short praise can be genuine from a casual follower or fan, but it is also a common format used by bot accounts or coordinated engagement because it is generic and reusable. Given the extremely small sample size, confidence in labeling this comment as fake or genuine is limited. For advertising buy decisions, this single data point is insufficient. Recommend analyzing a larger set of recent comments, commenter account quality (age, follower count, activity), repetition of similar comments, timestamp patterns, like-to-comment ratio, and audience demographics before making a purchase decision."
}
Text: 🔥🔥🔥
Analysis: {
"fakeness_score": 60,
"fakeness_confidence": 45,
"overall_score": 45,
"overall_confidence": 25,
"comment_types": [
{
"type": "emoji-only positive reaction",
"count": 1,
"purpose": "Express enthusiasm/approval and inflate visible engagement; low informational value for intent to purchase or meaningful endorsement."
}
],
"interpretation": "The only comment provided (\"🔥🔥🔥\") is an emoji-only, low-effort reaction. These comments commonly serve to signal enthusiasm or support but provide no detail about sentiment beyond positivity and add little evidence of genuine purchase intent. Emoji-only remarks are frequently produced by casual followers, fans, or automated/batch-engagement accounts, so they are moderately likely to be inauthentic. Given the single comment sample, confidence in any judgment is limited. For an advertising decision, this type of comment is weak evidence of a responsive, high-quality audience. I recommend analyzing a larger sample of comments for variety (questions, tagged friends, long-form praise, verified buyers), checking commenter account authenticity (profile completeness, follower counts, posting history), temporal patterns (sudden bursts), and overall engagement rate before concluding ad purchase feasibility."
}
Text: Erledigt
Analysis: {
"fakeness_score": 50,
"fakeness_confidence": 35,
"overall_score": 45,
"overall_confidence": 30,
"comment_types": [
{
"type": "confirmation / acknowledgment (single-word)",
"count": 1,
"purpose": "Short acknowledgment likely indicating the commenter completed an action (e.g., followed, entered a giveaway, performed a requested task) or is confirming receipt. Could also be used by low-effort real users or automated/batch accounts to simulate engagement."
}
],
"interpretation": "Only a single short comment ('Erledigt' — 'Done') is available, which strongly limits confident conclusions. The comment most plausibly serves as a task confirmation (giveaway/CTA response) or simple acknowledgment. Such one-word comments are ambiguous: if many identical comments appear from many accounts across posts, that pattern would indicate inorganic or incentivized behavior; as a lone instance it could easily be genuine. Given the lack of additional comments, commenter metadata, timestamps, repetition, or account quality, the fakeness assessment is deliberately conservative (mid-range). For advertising feasibility: this lone, low-effort comment is not strong evidence of authentic, meaningful engagement and warrants further checks before purchase decisions — examine comment volume and diversity across posts, repetition of identical replies, commenter account ages/follower ratios, likes on the comment, and overall engagement rate. Current overall suitability for ad spend is below neutral but uncertain; recommend collecting more comment samples and account-level signals before proceeding."
}
|
https://www.instagram.com/reel/DTxiUwRCuTn
-
Comment ER: 0.00%
Analysis
{
"income_level": {
"Score": 60,
"Confidence": 60,
"Interpretation": "Mid‑range / above‑average. Visuals show well‑packaged natural cosmetics (glass squalane bottle, metal tins, wooden massage tool), manicured nails and coordinated product styling — signals of discretionary spending. No clear high‑luxury markers (no Aesop/La Mer, premium candles etc.) and no clear low‑end retail cues, so I rate moderate‑high."
},
"talking_head": {
"Score": 0,
"Confidence": 90,
"Interpretation": "No talking‑head visible. Frames show hands and voiceover narration (transcript in first person) but the creator’s face is not visible looking at the camera, so it does not meet the 'talking head' definition."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Strong alignment. Multiple skincare/bodycare products shown and described (masks, squalane oil, body peels, bath salts, lip balm, deodorant cream), plus routine/use context in transcript — clearly a beauty/self‑care focused identity."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No low‑cost retailer advertising detected. All visible brands/products are niche natural cosmetics (Spirit of Rügen) and accessories; no Shein/AliExpress/Temu/Lidl/Aldi style ads appear in frames or transcript."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No pillow advertising detected in frames or transcript (only skincare, bath, and body products)."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Highly consistent. All promotional overlay text and shown items relate to natural cosmetics/bodycare (bath salts, masks, oils, peels) — a coherent product category and niche."
},
"sales_authenticity": {
"Score": 90,
"Confidence": 80,
"Interpretation": "High authenticity signals. The spoken text describes personal use ('Meine Bestellung, wie jeden Monat'), specific how/when/why details (how to use bath oil, masks for important appointments, 'good for feet/elbows'), personal favorites and small practical tips (mix with water, use a brush, add sugar for lip scrub). These are not generic slogans — they read as personally integrated recommendations."
},
"frequency_of_advertising": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Advertising present inside content: repeated promotional overlay text (‘NATURKOSMETIK -25% MIT CODE INA25 NUR 72 STUNDEN’) and many product closeups indicate ads integrated into the content."
},
"structured_thinking": {
"Score": 85,
"Confidence": 85,
"Interpretation": "Good structure and practical reasoning. The speaker lists items methodically, states用途 and situations (e.g., 'good for feet/elbows', 'I use lifting mask before important appointments'), gives small usage instructions and comparisons among product types — shows cause/effect and usage scenarios rather than only opinions."
},
"knowledge_depth": {
"Score": 60,
"Confidence": 70,
"Interpretation": "Useful practitioner/enthusiast knowledge. The content includes practical tips and product‑level nuances (enzyme peels, lift masks, squalane as moisturizing oil) but does not present rare scientific insights or professional‑level contraindications. Fits advanced‑enthusiast / mainstream professional level rather than niche scientific innovation."
},
"age_over_30": {
"Score": 50,
"Confidence": 40,
"Interpretation": "Ambiguous. Only hands and voice are visible; language and references ('Mädels', monthly orders, care for elbows/feet) do not strongly indicate age above or below 35. Evidence insufficient to conclude either way."
},
"intelligence": {
"Score": 70,
"Confidence": 75,
"Interpretation": "Shows clear, practical communication and structured descriptions (how/when/why). Vocabulary is conversational but precise for product use; demonstrates ability to explain routines and reasons rather than only superficial praise."
},
"personal_values": {
"Score": 75,
"Confidence": 75,
"Interpretation": "Evidence of consistent values around natural care and self‑care: repeated monthly ordering, favouring natural products, gift suggestions and baby care line mention. Uses first‑person voice and consistent choices aligned to those preferences, suggesting a coherent identity."
},
"enthusiasm": {
"Score": 85,
"Confidence": 85,
"Interpretation": "High positive energy in wording and tone in transcript ('mega', 'richtig gut', 'ganz, ganz schön') and active promotion of favourites — suggests genuine enthusiasm and positive presentation."
},
"charisma": {
"Score": 70,
"Confidence": 65,
"Interpretation": "Moderately charismatic: personal language, first‑person recommendations, relatable tips and promotional code use can engage viewers. Lack of visible face reduces emotional contagion, so charisma is inferred primarily from vocal/text tone and first‑person framing."
,
"expert_status": {
"Score": 50,
"Confidence": 60,
"Interpretation": "Moderate / enthusiast level. The creator demonstrates product knowledge and practical usage tips but there are no visible professional credentials, clinic/studio environment, or advanced technical demonstrations to support a high expert rating in cosmetology/dermatology/makeup or plastic surgery."
}
}
Comments (0)
No comments
|
https://www.instagram.com/reel/DTwxoA_iiPU
-
Comment ER: 0.00%
Analysis
{
"income_level": {
"Score": 70,
"Confidence": 60,
"Interpretation": "Visual cues suggest a mid-to-above-average lifestyle: neat, well-groomed appearance; manicured nails; gold hoop earrings; a soft mohair-like sweater; good lighting and a minimal, tidy background. No obvious low-cost or cluttered signals, but home/asset cues are limited, so confidence is moderate."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Clear talking-head format: the creator's face is centered and dominant, she looks into camera while speaking (transcript in German), and performs step-by-step demonstration — strong mouth movement/eye contact and direct address ('Folge mir...', 'Ich freue mich auf dich')."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly beauty-focused: video and on-screen text target 'Schlupflider' (hooded eyelids); shows makeup tools (brush, cotton swab, mascara) and a stepwise eye-makeup routine. The creator presents makeup tips as core content."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No visible advertising or logos for low-cost retailers (AliExpress, Shein, Temu, Lidl, Aldi etc.) in frames or on-screen text."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No pillow advertising present in the provided frames; no pillow products or related branding visible."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 85,
"Interpretation": "No explicit advertisements are shown; the visible promotional element is a consistent makeup/beauty theme (tutorial + follow CTA), so there is no mix of unrelated ad categories."
},
"sales_authenticity": {
"Score": 90,
"Confidence": 70,
"Interpretation": "Although no branded ad appears, the clip shows a realistic, demonstrative approach (step-by-step use of tools, visible technique) and a personal tone. This indicates authentic, usage-based presentation rather than scripted product push—confidence reduced because there's no readable long-form speech or brand context."
},
"frequency_of_advertising": {
"Score": 0,
"Confidence": 95,
"Interpretation": "No advertising instances detected across the provided frames; the content is an organic tutorial/CTA to follow rather than an ad placement."
},
"structured_thinking": {
"Score": 55,
"Confidence": 60,
"Interpretation": "The video demonstrates a stepwise cosmetic technique (dotting, blending, mascara) and uses concise on-screen statements ('Einfach, schnell, effektiv'), showing some structure. However, there's limited verbal explanation in the provided transcript—no extended cause-effect reasoning or comparisons—so structure is present but not deeply argued."
},
"knowledge_depth": {
"Score": 60,
"Confidence": 60,
"Interpretation": "Practical, useful makeup technique for hooded eyelids (targeted tip), which is valuable to viewers but appears as mainstream, practitioner/enthusiast knowledge rather than narrow professional or scientific insight. The frames show technique but not advanced theory or rare information."
},
"age_over_30": {
"Score": 85,
"Confidence": 70,
"Interpretation": "Visual appearance (facial features, subtle mature skin texture, styling) strongly suggests the creator is over 35. Exact age cannot be confirmed from images alone, so confidence is moderate."
},
"intelligence": {
"Score": 75,
"Confidence": 60,
"Interpretation": "Communication appears clear and concise: targeted problem statement ('Schlupflider? Stopp!'), a focused solution, and a demonstrative method. The creator frames content purposefully and executes it cleanly—evidence of practical, communicative intelligence though not extensive verbal argumentation in the provided transcript."
},
"personal_values": {
"Score": 30,
"Confidence": 60,
"Interpretation": "Limited evidence of articulated personal principles or value-based positioning. The content is helpful and inviting ('Dieses Make-up ist extra für dich', 'Ich freue mich auf dich'), indicating a supportive tone, but there are no explicit statements of stable principles or worldview in the frames/transcript."
},
"enthusiasm": {
"Score": 80,
"Confidence": 70,
"Interpretation": "The creator projects warm, positive energy: friendly direct address, slight smiles, inviting CTA ('Folge mir...', 'Ich freue mich auf dich'), and upbeat on-screen language ('Einfach, schnell, effektiv'). Not overly exuberant but clearly positive and engaged."
},
"charisma": {
"Score": 75,
"Confidence": 65,
"Interpretation": "Good on-camera presence: confident eye contact, polished styling, and a personable delivery that likely engages viewers. The format (direct tutorial, clear before/after visual cues) supports inspirational appeal, though emotional intensity is moderate rather than highly theatrical."
},
"expert_status": {
"Score": 50,
"Confidence": 50,
"Interpretation": "Evidence indicates a skilled enthusiast or semi-professional makeup content creator (demonstrates technique and targeted tips), but there are no visible professional credentials, clinic/studio environment, or explicit claims of formal expertise in cosmetology/dermatology/makeup artistry in the frames or on-screen text."
}
}
Comments (2)
Text: 🎉💚🎉🤗
Analysis: {
"fakeness_score": 35,
"fakeness_confidence": 45,
"overall_score": 30,
"overall_confidence": 40,
"comment_types": [
{
"type": "emoji-only positive",
"count": 1,
"purpose": "Generic positive/celebratory reaction to the post; increases engagement count but provides no substantive feedback or endorsement."
}
],
"interpretation": "Only a single comment is available: \"🎉💚🎉🤗\". This is a generic, emoji-only positive reaction. Such comments can be genuine (fans celebrating or showing affection) but are also commonly seen from low-effort accounts or automated engagement pods/bots. Given the sample size of one, there is insufficient evidence to strongly classify it as fake or real. The comment increases apparent engagement but offers no testimonial value, no product-specific endorsement, and no signal about audience quality. For an advertising purchase decision, this single emoji comment is weak evidence of authentic, persuasive audience interaction. Recommended next steps: analyze a larger set of comments across multiple posts, check commenter profiles for authenticity (account age, follower/following ratio, posting history), look for repeated identical comments across posts, review like counts and engagement rate, and examine timing patterns (bursts of comments)."
}
Text: Liebe Ina Du hast ein wunderschönes Gesicht 😍
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 60,
"overall_score": 45,
"overall_confidence": 50,
"comment_types": [
{
"type": "Compliment / Personal praise",
"count": 1,
"purpose": "Express admiration and positive engagement; to flatter the influencer and signal support (may also aim to attract attention/get a reply)."
}
],
"interpretation": "Comment text (German): \"Liebe Ina Du hast ein wunderschönes Gesicht 😍\" — a short, direct compliment using the influencer's name and an emoji. Signals suggesting genuineness: personal address (name), natural phrasing, emoji use, no links or obvious spam templates. Possible reasons it could be inauthentic: single-sentence compliments are sometimes used by low-effort bot farms or fake accounts to appear engaged; without additional context (commenter profile, account age, activity patterns) this cannot be ruled out. Assessment: low likelihood of being fake but low confidence due to extremely limited data (only one comment). For advertising-feasibility decisions this single positive comment is insufficient — recommend analyzing a larger sample of comments, commenter profiles, repetition of similar messages, overall engagement rate, follower quality, and whether comments come from target demographics before proceeding."
}
|
https://www.instagram.com/reel/DTvo7lDjQl2
-
Comment ER: 0.00%
Analysis
{
"income_level": {
"Score": 70,
"Confidence": 60,
"Interpretation": "Visual cues (well-groomed, professional makeup, coordinated outfits, visible jewellery/earrings and neat, modern interior in multiple frames) suggest a mid-to-above-average lifestyle. No explicit premium brand logos (Aesop, La Mer, Diptyque etc.) or luxury travel/car evidence are present, so I did not score at the top end — moderate confidence because markers are positive but not definitive for 'European premium/luxury'."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Strong talking-head signals: multiple close-up frames with the blogger facing the camera, direct eye contact, visible mouth movement/applying products while speaking; transcription shows first-person spoken invitation and explanation ('Mein Name ist Ina Heinrich... Ich zeige dir...'). Very high confidence."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly beauty/makeup-focused across frames (lipstick application, eyeliner, lashes, brushes, tools) and the transcript identifies her as a make-up-artist inviting viewers to a makeup live — clear and consistent alignment with beauty & self-care."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No visible advertising or logos for low-cost retailers (Shein, AliExpress, Temu, Lidl, Aldi) in the provided frames or transcription."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 100,
"Interpretation": "No pillow advertising detected in frames or transcript."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 90,
"Interpretation": "Advertising/promotional content is consistent and coherent: all promotional signals relate to makeup/beaty education (invitation to a free makeup live, demonstrations of makeup). No heterogeneous unrelated ad categories are present."
},
"sales_authenticity": {
"Score": 90,
"Confidence": 80,
"Interpretation": "High authenticity signals: the creator demonstrates products step-by-step on camera (lipstick, eyeliner, lashes), speaks in first person and frames a personal problem/solution (\"Falsches Make-up lässt älter aussehen\" → offering technique to fix it), and invites to a free live demonstration. Readable on-screen text and spoken claims support realistic demonstration. Confidence reduced slightly because the provided sample is short and we lack long-form dialog showing nuance/limitations."
},
"frequency_of_advertising": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Advertising/promotion is present in the content: the transcript and on-screen captions explicitly invite viewers to a paid/service-related event (free Make‑up Live) and multiple frames show product demos — advertising appears inside the content."
},
"structured_thinking": {
"Score": 90,
"Confidence": 85,
"Interpretation": "Transcript and captions show a clear cause–effect argument: 'wrong makeup makes you older, right makeup makes you fresher/younger' and she offers a step-by-step live solution. Frames show sequential technique demos (eyeliner, lashes, lipstick), and she cites credentials (24 years). This indicates structured, reasoned presentation beyond mere opinion; confidence high given explicit statements and demonstrations."
},
"knowledge_depth": {
"Score": 75,
"Confidence": 70,
"Interpretation": "Evidence of professional, practice-based knowledge: repeated technique demonstrations and the claim of 24 years as a make-up artist/trainer indicate professional-mainstream or advanced-enthusiast level (levels 3–4). The content appears practical and technique-focused rather than academic/scientific, so not at the rare/scientific innovation level."
},
"age_over_30": {
"Score": 100,
"Confidence": 100,
"Interpretation": "Transcript explicitly states 'ich bin 47 Jahre jung' — strong direct evidence that the blogger is over 35."
},
"intelligence": {
"Score": 85,
"Confidence": 70,
"Interpretation": "Transcript shows clear, logical communication (identifies problem, explains solution, cites experience) and the visual demos show methodological application of techniques. This supports above-average communicative and analytical ability; confidence moderated because only short-format content is available to judge deeper cognitive skill."
},
"personal_values": {
"Score": 80,
"Confidence": 70,
"Interpretation": "The creator consistently anchors identity in beauty/self-care and professional credibility ('ich bin Make‑up‑Artist', 'seit über 24 Jahren'). She speaks in first person and frames a clear value (making people look refreshed/younger). Evidence supports stable principles and voiced vision, though longer-term content would increase confidence."
},
"enthusiasm": {
"Score": 85,
"Confidence": 80,
"Interpretation": "Tone and phrasing in the transcript ('Ich freue mich sehr auf dich') plus smiling, engaged facial expressions in frames indicate genuine enthusiasm and positive energy. Confidence is high based on direct language and visuals."
},
"charisma": {
"Score": 85,
"Confidence": 75,
"Interpretation": "Direct eye contact, expressive presentation, confident product demos, and an engaging invitation to live sessions support strong charismatic presence and ability to inspire viewers to try techniques; confidence tempered by limited sample length."
,
"expert_status": {
"Score": 100,
"Confidence": 90,
"Interpretation": "Explicit, high-confidence evidence in transcript and on-screen captions: she states she is a make‑up artist and trainer with 'über 24 Jahren' experience. Visuals show professional technique demonstrations. This constitutes strong evidence of expert status in a beauty/makeup domain."
}
}
Comments (0)
No comments
|
https://www.instagram.com/reel/DTvobiFjdfa
-
Comment ER: 0.00%
Analysis
{
"income_level": {
"Score": 55,
"Confidence": 45,
"Interpretation": "Visual cues are mixed: well-groomed appearance, neat manicure, gold hoop earrings and a purposely minimal, coherent outfit suggest a comfortable, above-average lifestyle. However no clear premium markers are visible (no labeled high-end cosmetics, luxury decor, travel or vehicles), so evidence is insufficient to claim a European premium/luxury lifestyle."
},
"talking_head": {
"Score": 100,
"Confidence": 90,
"Interpretation": "Strong talking-head format: the creator's face is centered and dominant in almost every frame, she looks directly into the camera and the transcript uses first‑person direct address (e.g., 'Dieses Make‑up ist extra für dich', 'Folge mir'). Visual mouth movement and on-screen demonstration confirm she is speaking on camera rather than voice‑over."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly beauty/makeup focused: multiple close-up frames show step‑by‑step eye makeup application (Q‑tips, brush, mascara), and the transcript directly addresses a makeup problem ('Schlupflider') and promises tips — clear and consistent alignment with beauty/self‑care."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No visible advertising or logos for low‑cost retailers (Shein, AliExpress, Temu, Lidl, Aldi etc.) appear in the provided frames or captions; content is a tutorial without product placement signs."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No pillow advertising is present in frames; no Sleep & Glow or other pillow branding is visible."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 90,
"Interpretation": "There are no adverts shown in the analyzed frames; therefore there is no evidence of mixed or inconsistent advertising — the content is a single thematic makeup tutorial."
},
"sales_authenticity": {
"Score": 90,
"Confidence": 70,
"Interpretation": "Although explicit advertising is absent, the tutorial style is demonstrative and realistic (shows step‑by‑step technique: marking, blending, mascara). This format reads as practical and usage‑focused rather than scripted product hype. Lack of spoken product claims or captions about buying limits full assessment, so confidence is reduced."
},
"frequency_of_advertising": {
"Score": 0,
"Confidence": 90,
"Interpretation": "No advertising detected in the provided frames or transcript; content is a how‑to makeup tip rather than a sponsored ad."
},
"structured_thinking": {
"Score": 60,
"Confidence": 60,
"Interpretation": "Visual sequence demonstrates a clear stepwise technique (marking the lid area, blending, applying mascara) which indicates procedural thinking. However spoken text in the transcript is brief and promotional ('Einfach, schnell, effektiv') with limited verbal explanation of rationale, reducing the score."
},
"knowledge_depth": {
"Score": 70,
"Confidence": 60,
"Interpretation": "The video shares a specific practical technique for hooded eyelids (visual marking, blending approach) — useful, actionable and more than purely cosmetic show-and-tell. It appears to be advanced-enough for enthusiasts (diffusion level ~4), but it does not present niche scientific or professional-depth content, so it isn't rated at the highest tier."
},
"age_over_30": {
"Score": 80,
"Confidence": 60,
"Interpretation": "Facial features, skin texture and styling visually suggest a mature adult likely older than 35. This is a visual estimate from frames (no explicit age stated), so confidence is moderate."
},
"intelligence": {
"Score": 65,
"Confidence": 50,
"Interpretation": "The creator presents a logical, task‑oriented makeup routine and demonstrates manual skill, implying practical intelligence and clarity. Limited spoken content in the transcript prevents stronger assessment of verbal analytical ability, so confidence is moderate‑low."
},
"personal_values": {
"Score": 50,
"Confidence": 55,
"Interpretation": "Some first‑person signaling is present ('Dieses Make‑up ... für dich', 'Ich freue mich auf dich'), showing a creator‑audience orientation, but there is little explicit expression of stable principles or value statements in the provided frames/transcript to indicate a strong 'own truth' mechanism."
},
"enthusiasm": {
"Score": 70,
"Confidence": 70,
"Interpretation": "Tone and text are positive and welcoming ('Ich freue mich auf dich'), and facial expression is warm rather than neutral or negative. The delivery is calm and encouraging rather than exuberant, so enthusiasm is present but measured."
},
"charisma": {
"Score": 70,
"Confidence": 60,
"Interpretation": "High camera presence, direct address, polished grooming and a confident demonstration style make the creator engaging and likely persuasive to viewers interested in makeup. Lack of stronger emotional peaks or storytelling limits a higher score."
},
"expert_status": {
"Score": 50,
"Confidence": 70,
"Interpretation": "There is moderate evidence of proficiency in makeup (clear technique, tool use, stepwise demo) consistent with a skilled enthusiast or semi‑professional. However no explicit credentials, professional environment, or on‑screen titles indicating cosmetologist/makeup‑artist status are visible, so expert status cannot be strongly confirmed."
}
}
Comments (0)
No comments
|
https://www.instagram.com/reel/DTvWNesCoXN
-
Comment ER: 0.00%
Analysis
{
"income_level": {
"Score": 70,
"Confidence": 55,
"Interpretation": "Visual markers suggest a mid-to-premium lifestyle: well-groomed appearance, neat manicure, gold hoop earrings, soft mohair-like sweater and a minimal, tidy background. No explicit luxury brand cues or travel/car signals; evidence is limited to on-screen styling."
},
"talking_head": {
"Score": 100,
"Confidence": 90,
"Interpretation": "Face is centered and dominant in frame, direct eye contact with the camera, visible mouth movement and step-by-step demonstration — clear talking-head tutorial format."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly makeup-focused (German overlays: 'SCHLUPFLIDER? STOPP', 'Dieses Make-up ist extra für dich'), plus repeated application steps (q-tip, brush, mascara) — strong and consistent beauty/self-care identity."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No visible advertising or logos for low-cost retailers (Shein, AliExpress, Temu, Lidl, etc.) in the provided frames; on-screen text is tutorial-focused."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 100,
"Interpretation": "No pillow advertising visible in frames; no pillow brands or products shown."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 90,
"Interpretation": "All visible promotional/CTA elements relate to makeup tips (e.g., 'Dieses Make-up...', 'Folge mir für mehr Make-up-Tipps') — thematically coherent with a single category."
},
"sales_authenticity": {
"Score": 85,
"Confidence": 60,
"Interpretation": "Frames show a practical, hands-on demonstration (q-tip technique, brush blending, mascara) which reads as realistic usage rather than scripted claims. No visible product codes or overt sponsor language; however, absence of audio/transcript limits certainty about personal narrative or claims."
},
"frequency_of_advertising": {
"Score": 0,
"Confidence": 90,
"Interpretation": "No explicit product advertising or sponsored mentions visible across the analyzed frames; only organic tutorial content and a follow CTA."
},
"structured_thinking": {
"Score": 80,
"Confidence": 65,
"Interpretation": "Frames present a clear problem → solution flow (identify hooded lids 'Schlupflider?', 'STOPP', 'Dieses Make-up ist extra für dich', then stepwise application). Visual sequencing suggests structured, procedural explanation."
},
"knowledge_depth": {
"Score": 70,
"Confidence": 60,
"Interpretation": "Content shows practical how-to steps for a specific issue (hooded eyelids) — useful and targeted (advanced enthusiast/professional-mainstream level). No visible technical jargon or citations to push it into narrow professional/scientific territory."
},
"age_over_30": {
"Score": 100,
"Confidence": 80,
"Interpretation": "Facial features and styling strongly indicate a mature adult likely over 35 (middle-aged appearance visible in frames)."
},
"intelligence": {
"Score": 75,
"Confidence": 50,
"Interpretation": "Presentation appears organized and practical, implying clear thought and instructional ability. Lack of audio/text with in-depth reasoning reduces confidence for a higher score."
},
"personal_values": {
"Score": 30,
"Confidence": 50,
"Interpretation": "Frames focus on technique and tips; there are no strong visible first‑person value statements or principled language in overlays. Limited evidence of explicit value-driven positioning."
},
"enthusiasm": {
"Score": 60,
"Confidence": 60,
"Interpretation": "Presenter shows a pleasant, engaged demeanor and inviting CTAs ('Folge mir...'), but facial expression and tone in frames are calm and composed rather than highly exuberant."
},
"charisma": {
"Score": 75,
"Confidence": 55,
"Interpretation": "Direct address, confident camera presence and polished delivery (close-up, clear steps) convey likability and ability to engage viewers; not highly theatrical but persuasive and composed."
},
"expert_status": {
"Score": 50,
"Confidence": 40,
"Interpretation": "There are signs of a skilled practitioner (structured technique, professional-looking application), but no visible credentials, clinic/studio environment, or explicit professional titles in the frames. Indicative of a strong enthusiast or semi-professional rather than confirmed certified expert."
}
}
Comments (1)
Text: Nice! Ich schau es mir eine Million mal an und raff es trotzdem nicht😂😂😂😂
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 75,
"overall_score": 40,
"overall_confidence": 35,
"comment_types": [
{
"type": "genuine organic reaction (humorous/confused)",
"count": 1,
"purpose": "engagement/entertainment — expresses amusement and confusion; signals the content attracted attention and repeat views without offering promotional intent"
}
],
"interpretation": "The single comment ('Nice! Ich schau es mir eine Million mal an und raff es trotzdem nicht😂😂😂😂') reads as a natural, informal reaction in German: it uses colloquial phrasing and emojis, reports repeat viewing, and expresses amused confusion. That pattern is typical of real viewers engaging with puzzling or funny content rather than of generic bot-like comments (no stock phrases, no tags, no links). Given this, the comment's fakeness is low (score ~10) with moderate-high confidence. However, this is only one data point — you cannot assess overall audience quality, engagement authenticity, or suitability for advertising from a single comment. For influencer ad-purchase decisions you should examine volume and diversity of comments, commenter account quality, like-to-comment ratios, timing patterns, and presence of repetitive/templated comments. Based on this lone comment, the post appears to elicit genuine attention and repeat views (positive signal), but evidence is insufficient to rate the influencer highly for ad spend; overall suitability is therefore modest (overall score ~40) with low confidence."
}
|
https://www.instagram.com/reel/DTvWGP9Chzh
-
Comment ER: 0.00%
Analysis
{
"income_level": {
"Score": 70,
"Confidence": 60,
"Interpretation": "Appearance and styling point to upper‑middle income: neatly groomed, polished makeup, manicured nails, gold hoop earrings and a soft mohair/angora‑style sweater visible in multiple frames. No explicit luxury brand cues or high‑end home/travel signals are present, so evidence is indicative but limited."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Clear talking‑head format: the creator's face is centered and dominant, she looks into the camera, there is mouth movement and direct address (transcription: first‑person lines like 'Folge mir'), and she speaks/explains while demonstrating techniques."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly makeup‑focused (tutorial for 'Schlupflider' / hooded eyelids). Multiple frames show stepwise eye makeup tools and application; on‑screen text and spoken lines promise more makeup tips — strong, consistent beauty/self‑care identity."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No visible advertising or logos for low‑cost retailers (Shein, AliExpress, Temu, Aldi, Lidl etc.) in the frames or captions provided."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No pillow advertising detected in frames or text; only makeup tutorial content and calls to follow appear."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No advertising content is shown in the provided frames, so there is no inconsistent mix of unrelated ad categories — thematic consistency is preserved."
},
"sales_authenticity": {
"Score": 100,
"Confidence": 85,
"Interpretation": "Frames show a practical, demonstrative makeup technique (Q‑tip dots, brush blending, mascara) and an instructional voice rather than a scripted product pitch. No sponsored product claims are visible; authenticity of demonstrated technique is high based on visual evidence."
},
"frequency_of_advertising": {
"Score": 0,
"Confidence": 95,
"Interpretation": "No advertising content or product promotions are present in the analyzed frames — just tutorial content and a follow call."
},
"structured_thinking": {
"Score": 70,
"Confidence": 70,
"Interpretation": "The tutorial shows a clear procedural structure (marking, blending, finishing with mascara) and uses short instructional captions ('Einfach, schnell, effektiv'). Verbal explanations are brief—useful practical structure is present but deeper stepwise reasoning or comparative analysis is limited in the frames."
},
"knowledge_depth": {
"Score": 70,
"Confidence": 60,
"Interpretation": "The content presents an applied makeup solution for a common problem (hooded lids) — practical, valuable, and targeted (advanced enthusiast / practical professional level). It does not show scientific or highly specialized knowledge in the frames, so it sits below narrow professional depth."
},
"age_over_30": {
"Score": 90,
"Confidence": 75,
"Interpretation": "Visual facial features and styling in multiple close‑up frames indicate a mature adult likely over 35; features (skin texture, makeup style) are consistent with someone in their late 30s/40s rather than a much younger creator."
},
"intelligence": {
"Score": 75,
"Confidence": 60,
"Interpretation": "Demonstrates concise, practical instructional ability: stepwise technique, clear visual pedagogy and targeted messaging. Frames show clarity and purposeful demonstration, though longform verbal reasoning is minimal in the provided material."
},
"personal_values": {
"Score": 50,
"Confidence": 60,
"Interpretation": "Some first‑person stance and invitation ('Folge mir', focused on helping people with hooded lids) indicate a mild value anchor (helpfulness/beauty), but there is no strong visible articulation of broader principles or consistent value statements in these frames."
},
"enthusiasm": {
"Score": 70,
"Confidence": 70,
"Interpretation": "Tone and facial expressions are warm, engaged and inviting in the frames; the creator appears positive and encouraging ('Ich freue mich auf dich'), though not highly exuberant—pleasant, measured enthusiasm."
},
"charisma": {
"Score": 75,
"Confidence": 65,
"Interpretation": "Direct eye contact, confident technique demonstration, polished appearance and an inviting call to follow give the creator an engaging presence likely to attract viewers; charisma is apparent but not theatrical."
},
"expert_status": {
"Score": 50,
"Confidence": 60,
"Interpretation": "Moderate evidence of professional competence as a makeup practitioner or experienced beauty creator (clear technique, tool use, targeted solution). No visible professional credentials, clinic/studio environment, or on‑screen titles to confirm formal expert status, so evidence supports 'experienced enthusiast / possible semi‑professional' rather than a confirmed accredited expert."
}
}
Comments (7)
Text: Sehr schön und sehr einfach 👏👏
Analysis: {
"fakeness_score": 35,
"fakeness_confidence": 30,
"overall_score": 35,
"overall_confidence": 30,
"comment_types": [
{
"type": "Positive generic compliment",
"count": 1,
"purpose": "Express admiration/appreciation and provide lightweight engagement (positive social signal)"
}
],
"interpretation": "The single comment, “Sehr schön und sehr einfach 👏👏” is a short, generic positive compliment with emoji applause. Such comments commonly come from genuine followers, casual viewers, or low-effort engagement accounts (including bots or paid commenters). With only one comment provided, there is insufficient evidence to judge overall comment authenticity or audience quality. For advertising feasibility: this single positive remark is a weak signal — it indicates some positive reception but does not demonstrate engaged, specific, or qualified audience interest. Recommended next steps before purchase: analyze a larger sample of comments, inspect commenter profiles (real accounts, follower counts, posting history), check overall engagement rate on multiple posts, and look for thematic/specific comments that show true interest or purchase intent. Based on the lone comment, treat the post as low-confidence for ad spend."
}
Text: Sehr schön muss ich mal ausprobieren 😍💯👍❤️
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 60,
"overall_score": 55,
"overall_confidence": 50,
"comment_types": [
{
"type": "positive engagement / praise",
"count": 1,
"purpose": "Expresses liking and intent to try the product/content; signals genuine interest and social approval, which supports reach and perceived credibility."
}
],
"interpretation": "The single comment ('Sehr schön muss ich mal ausprobieren 😍💯👍❤️') reads as a natural, positive response in German with multiple emojis and a clear intent-to-try signal. It lacks hallmarks of bot-generated text (no repeated generic phrases, no links, natural grammar and emoji use), so overall fakeness is low. However, this is only one comment — conclusions about overall audience authenticity or influencer suitability are limited. For advertising decisions, this comment is mildly supportive (useful social proof) but insufficient alone: recommend analyzing a larger sample of comments, commenter profiles (real follower counts, account age, posting history), like-to-comment ratio, comment timing patterns, and presence of repetitive/generic comments across multiple posts to better assess engagement quality and fraud risk."
}
Text: Oh sehr schön 😍 muss ich direkt mal ausprobieren ❤️
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 70,
"overall_score": 75,
"overall_confidence": 60,
"comment_types": [
{
"type": "positive interest / praise",
"count": 1,
"purpose": "Expresses admiration and immediate intent to try the product/content (genuine user interest/potential conversion)"
}
],
"interpretation": "The single comment (German: \"Oh sehr schön 😍 muss ich direkt mal ausprobieren ❤️\") reads as a natural, enthusiastic response: praise + explicit intent to try. The language, punctuation and emoji usage are typical of genuine followers rather than templated bot replies. Given only one comment, the sample is far too small to draw strong conclusions about overall audience authenticity or ad-readiness. For influencer ad-purchase decisions this comment is a positive signal (shows real interest and potential conversion), but you should confirm by analyzing a larger sample of recent comments, commenter profiles (age, follower counts, activity), like-to-comment ratios, timing patterns, and overall engagement rates to detect coordinated or fake activity. Recommendations: gather 100+ comments, check for repeated phrases, evaluate commenter account age and follower/following ratios, and compute engagement vs. follower count before finalizing any advertising investment."
}
Text: Werde es auf jeden Fall ausprobieren 🤗🎉 Danke liebe Ina 🎉🎉🍀💚
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 60,
"overall_score": 75,
"overall_confidence": 60,
"comment_types": [
{
"type": "Positive endorsement / Kompliment",
"count": 1,
"purpose": "Drückt Zustimmung und positive Wahrnehmung aus; erhöht soziale Bewährtheit (social proof)."
},
{
"type": "Absichtsbekundung / Conversion-Signal",
"count": 1,
"purpose": "Sagt, dass der Nutzer das Produkt ausprobieren will — potenzielles Kauf-/Testsignal."
},
{
"type": "Persönliche Ansprache / Beziehungsaufbau (Emojis)",
"count": 1,
"purpose": "Persönliche Anrede („liebe Ina“) und Emojis stärken die Wahrnehmung einer echten Follower‑Beziehung und authentischen Interaktion."
}
],
"interpretation": "Die einzelne Kommentarzeile wirkt natürlich und positiv: persönliche Anrede („liebe Ina“), konkrete Absicht („Werde es auf jeden Fall ausprobieren“) und lebhafte Emoji‑Nutzung passen zu einem echten Follower-Kommentar. Es gibt keine offensichtlichen Muster typischer Fake‑Kommentare (generische Lobformeln ohne Adressierung, übermäßig repetitiver Wortlaut oder Werbe‑/Hashtag‑Spam). Daher schätze ich die Fakeness‑Wahrscheinlichkeit gering (15). Gleichzeitig ist die Einschätzung nur auf einen Kommentar gestützt, deshalb moderate Sicherheit (60).\n\nFür die Werbeentscheidungsfindung: dieser Kommentar ist ein positives Signal (gutes Engagement, potenzielle Conversion), aber eine valide Kaufentscheidung erfordert größere Stichprobe und zusätzliche Checks: Verhältnis Kommentare/Followers, Kommentar‑Vielfalt, Profilprüfung der Kommentierenden (echte Accounts mit Inhalte/Interaktion), Konsistenz von Views/Likes/Kommentare, wiederkehrende Wortmuster oder Zeitpunkte (Hinweis auf Engagement Pods oder gekaufte Kommentare). Wenn mehrere Kommentare dieses Typs vorhanden sind und die Kommentierenden echte Profile zeigen, spricht das für eine gute Eignung der Influencerin für Werbung. Andernfalls sind weitergehende Prüfungen notwendig."
}
Text: Ich werde es ausprobieren 🙌
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 65,
"overall_score": 45,
"overall_confidence": 50,
"comment_types": [
{
"type": "positive_intent / engagement",
"count": 1,
"purpose": "Expresses intent to try the product (conversion intent) and provides supportive engagement; functions as social proof."
}
],
"interpretation": "The single comment ('Ich werde es ausprobieren 🙌') is short, positive and action‑oriented — the user states they will try the product and uses an emoji to show enthusiasm. That pattern typically suggests a genuine, interested follower rather than an obviously bot-like or promotional copy-paste comment. However, this is only one data point: you cannot generalize audience quality, engagement authenticity, or ad-buy suitability from one comment. For advertising feasibility you should review a larger sample of comments (variety, timing, account profiles), likes-to-comments ratio, follower authenticity, repeated or templated comments, and whether comments reflect real product knowledge or actual conversions. Based on this lone comment I rate fakeness low (10) but with moderate confidence; overall the comment provides mild positive signal but is insufficient for a strong recommendation to purchase advertising (overall score 45)."
}
Text: Ina, kannst die Farben aufschreiben, die du benutzt hast
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 70,
"overall_score": 50,
"overall_confidence": 40,
"comment_types": [
{
"type": "follower question / informational request",
"count": 1,
"purpose": "Ask the creator (Ina) for specific details about the colors she used — information-seeking, indicates genuine interest and possible intent to replicate or purchase."
}
],
"interpretation": "The single comment is a direct, specific request addressed to the creator asking for details about colors used. This is characteristic of an authentic follower who is engaged with the content and wants actionable information. It is not generic praise or a promotional/suspicious message, nor does it contain spammy language or links. However, this analysis is based on one comment only; that limits confidence about overall comment authenticity and audience quality. For advertising feasibility: this comment is a positive signal (engaged, relevant audience), but a single data point is insufficient to conclude whether the influencer's overall engagement is genuine or large enough to justify ad spend. Recommended next steps: review a larger sample of recent comments, look at comment-to-follower ratio, diversity of commenters, timing patterns, and presence of low-quality/templated replies to better assess fakeness and ad suitability."
}
Text: Tolle einfache Technik, nur mit einem Wattestäbchen und Lidschatten verschwinden die Schlupflider👏👏👏 probiere ich unbedingt mal aus 🤗😘❤️
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 75,
"overall_score": 55,
"overall_confidence": 45,
"comment_types": [
{
"type": "Positive compliment / endorsement",
"count": 1,
"purpose": "Expresses praise for the technique to signal approval and social proof."
},
{
"type": "Technique/product-specific reference",
"count": 1,
"purpose": "Mentions specific tools (cotton swab and eyeshadow), indicating the commenter engaged with the content details."
},
{
"type": "Intent-to-try / conversion signal",
"count": 1,
"purpose": "States intention to try the method, a soft conversion signal useful for advertiser interest."
},
{
"type": "Emotive engagement (emojis)",
"count": 1,
"purpose": "Uses multiple emojis to convey enthusiasm and strengthen perceived authenticity."
}
],
"interpretation": "This single comment appears genuine and positive: it references specific details of the technique (cotton swab + eyeshadow), expresses clear intent to try, and uses multiple emojis — traits typical of real user engagement rather than generic bot replies. Fakeness risk is low but not zero (10) because a single comment is an insufficient sample and could be generated by an engaged spammer or incentivized user. Overall suitability for advertising is cautiously positive (55) — the comment shows real user interest and product-relevance, but one comment alone does not demonstrate broad authentic engagement. Confidence in the fakeness judgment is moderate-high (75) due to the specificity and natural language; confidence in the overall assessment is lower (45) because more data is needed. Recommended next steps before buying ad space: analyze a larger sample of comments, inspect commenter profiles (age, activity, follower patterns), check like-to-comment ratios across posts, look for repetitive phrasing indicating comment pods or bots, and review engagement timing to detect inorganic bursts."
}
|
https://www.instagram.com/reel/DTu71KrihwB
-
Comment ER: 0.00%
Analysis
{
"income_level": {
"Score": 70,
"Confidence": 60,
"Interpretation": "Visual cues (clean neutral home background, plush white robe, well‑manicured nails, mid‑range branded product visible — 'Artistry Studio' lid) point to an above‑average / mid‑premium lifestyle but not overt luxury (no clear Aesop/La Mer/Diptyque, premium car, or travel signals). Evidence is moderate and limited to home/appearance cues."
},
"talking_head": {
"Score": 100,
"Confidence": 90,
"Interpretation": "Blogger appears on camera speaking directly (face centered, eye contact, mouth movement implied by transcript). On‑screen captions and first‑person instructional voice in the transcription confirm a talking‑head format."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly about an eye‑care beauty ritual (eye pads), demonstrates product use, and gives routine/tips — clear and consistent beauty/self‑care identity."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No visible references or logos for low‑cost retailers (AliExpress, Shein, Temu, Lidl, etc.) in the frames or captions; product shown appears branded and mid‑range."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No pillow advertising is visible in the frames; content focuses on eye pads and skincare jar."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 90,
"Interpretation": "Advertising/promotion is focused solely on a single product category (eye pads / skincare). There is no mix of unrelated ad categories in the provided frames."
},
"sales_authenticity": {
"Score": 85,
"Confidence": 75,
"Interpretation": "Transcript and frames show practical tips (use chilled, frequency 2–3×/week), describe effects (moisturizes, plumps lines, reduces puffiness/dark circles) and demonstrate product in use — signals of authentic, usage‑based promotion. Lack of longer spoken context reduces confidence slightly."
},
"frequency_of_advertising": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Advertising/promotional content is present inside the analyzed clip (product shown, claims and tips given)."
},
"structured_thinking": {
"Score": 80,
"Confidence": 80,
"Interpretation": "Provides clear, short structured points: what eye pads do, a practical tip (chill in fridge), and how often to use them (2–3×/week) — shows basic cause→effect and routine guidance though not deep comparative analysis."
},
"knowledge_depth": {
"Score": 65,
"Confidence": 75,
"Interpretation": "Advice is practical and useful (application tip, frequency, claimed effects) but falls into common consumer knowledge rather than rare/professional insight — likely level 4 (advanced enthusiast) bordering on mass awareness."
},
"age_over_30": {
"Score": 75,
"Confidence": 60,
"Interpretation": "Visual appearance (skin texture, styling, facial maturity) suggests mid‑30s to early‑40s; frames imply older than typical early‑20s creators but exact age cannot be confirmed."
},
"intelligence": {
"Score": 80,
"Confidence": 70,
"Interpretation": "Communication in the clip is concise, structured, and practical (clear tips and reasons). This indicates competent, clear thinking and effective explanation, though depth is limited by short format."
},
"personal_values": {
"Score": 40,
"Confidence": 60,
"Interpretation": "Content emphasizes self‑care but does not show explicit value statements or strong first‑person principles (no 'for me' worldview or value‑anchoring beyond care/routine), so own‑truth signals are weak in these frames."
},
"enthusiasm": {
"Score": 80,
"Confidence": 80,
"Interpretation": "Facial expressions and tone (smiling, warm demonstration) combined with upbeat, positive captions communicate friendly, upbeat energy appropriate for beauty content."
},
"charisma": {
"Score": 75,
"Confidence": 70,
"Interpretation": "Blogger is personable, makes eye contact, and demonstrates products in a warm manner that is likely engaging; charisma is evident but not highly theatrical or intensely inspiring in these frames."
,
"expert_status": {
"Score": 50,
"Confidence": 60,
"Interpretation": "No explicit professional credentials or clinical environment shown. Demonstrates product knowledge and practical tips consistent with a knowledgeable enthusiast or semi‑professional, but not clear expert (dermatologist/cosmetologist) evidence."
}
}
Comments (0)
No comments
|
https://www.instagram.com/reel/DTuT38XDRsP
-
Comment ER: 0.00%
Analysis
{
"income_level": {
"Score": 75,
"Confidence": 60,
"Interpretation": "Visual cues show a polished, coherent personal style (well-done makeup, manicured nails, layered necklaces, noticeable statement earrings, tidy home background and professional lighting). No obvious low-cost or chaotic decor or cheap appliances are visible. Evidence of premium/lifestyle is moderate but not definitive (no clear luxury brand labels, travel or vehicle cues absent)."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Multiple frames show the creator facing camera, making eye contact and moving her mouth; transcript and on-screen captions indicate direct speech to viewers (invitation to a live, first-person address). Strong, consistent talking-head format."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly makeup-focused: the transcript identifies her as a make‑up artist/trainer, frames show step-by-step makeup application, tools (tweezers, mascara, lipsticks), and on-screen text 'FALSCH = ÄLTER / RICHTIG = JÜNGER'. Clear and consistent beauty/self-care identity."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No visible advertising or logos for low-cost retailers (Shein, AliExpress, Temu, Aldi, Lidl) appear in the frames or captions provided."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No pillow advertising or any pillow brand appears in the frames; Sleep & Glow is not shown either."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 85,
"Interpretation": "Promotional messaging visible is thematically coherent: makeup tips, a free make-up live and makeup demonstration. No mixture of unrelated product categories is present in the provided frames."
},
"sales_authenticity": {
"Score": 90,
"Confidence": 80,
"Interpretation": "Frames show practical demonstrations (applying lipstick, mascara, using tools) and the transcript states professional experience ('seit über 24 Jahren als Make-up-Artist und Trainerin'), which supports authentic, usage-based promotion. Messaging is instructional rather than purely hype, though direct long-form speech content to fully confirm nuance is limited."
},
"frequency_of_advertising": {
"Score": 100,
"Confidence": 90,
"Interpretation": "Advertising/promotion appears in the content: explicit invitation to a free live make-up session is present in the transcript and on-screen captions."
},
"structured_thinking": {
"Score": 85,
"Confidence": 85,
"Interpretation": "The content frames a problem ('wrong make-up makes you look older') and contrasts 'wrong' vs 'right' with demonstrations; transcript promises a step‑by‑step live. There is clear comparative structure and practical demonstration, indicating organized argumentation."
},
"knowledge_depth": {
"Score": 75,
"Confidence": 70,
"Interpretation": "Creator presents professional, practice-based knowledge (24+ years experience, step-by-step makeup adaptation). The content appears to be advanced enthusiast / professional-mainstream level rather than cutting academic innovation—useful and specific but within mainstream beauty expertise."
},
"age_over_30": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Transcript explicitly states 'ich bin 47 Jahre jung'; visuals are consistent with an adult in that age range. Strong evidence the blogger is over 35."
},
"intelligence": {
"Score": 80,
"Confidence": 70,
"Interpretation": "Speech (transcript) is structured and concise, presenting cause/effect (wrong make-up → looks older; right make-up → fresher) and offering instruction. Visuals show technique and deliberate demonstration, indicating practical analytical ability; limited long-form content reduces confidence somewhat."
},
"personal_values": {
"Score": 60,
"Confidence": 60,
"Interpretation": "Some first-person stance and consistent choices (promoting flattering, age-appropriate makeup, offering free training) indicate a professional/value anchor around beauty and helping others look their best. Explicit value statements (principles language) are limited in the provided frames."
},
"enthusiasm": {
"Score": 90,
"Confidence": 85,
"Interpretation": "Tone in transcript ('Ich freue mich sehr auf dich'), energetic facial expressions and inviting language, plus active demonstrations, project clear positive energy and engagement."
},
"charisma": {
"Score": 85,
"Confidence": 70,
"Interpretation": "Direct address, confident demonstrations, polished appearance and invitation to a free live session show notable ability to engage and persuade. Subjective measure but visual and verbal cues support above-average charisma."
,
"expert_status": {
"Score": 100,
"Confidence": 90,
"Interpretation": "Transcript states she is a make-up artist and trainer with over 24 years' experience; frames show professional technique demonstrations and typical pro tools and staging. Strong evidence of professional expert status in makeup artistry."
}
}
Comments (1)
Text: Oh schön...das würde mich interessieren
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 60,
"overall_score": 30,
"overall_confidence": 40,
"comment_types": [
{
"type": "expressed interest / positive engagement",
"count": 1,
"purpose": "To show personal interest in the content and invite more information or follow-up (organic engagement)."
}
],
"interpretation": "Only a single short German comment was provided: \"Oh schön...das würde mich interessieren\" (\"Oh nice... I'd be interested in that\"). This is a low-information, natural-sounding reply that typically indicates genuine interest from a follower or casual viewer. It lacks stock phrases often seen in bot comments (no emojis repeated, no generic marketing lines), so the likelihood of it being fake is low but not zero — short comments can also be posted by low-effort engagement accounts or in engagement pods.\n\nGiven the single comment, there is insufficient evidence to judge the overall authenticity or commercial value of the influencer's audience. For advertising purchase decisions you should request more data: a larger sample of recent comments, temporal distribution, commenter accounts (followers, activity), likes vs. comments ratio, audience demographics, and whether comments show conversational depth or repeated accounts. Based solely on this comment, I assess low fakeness (score 15) but only moderate confidence, and I give low-to-moderate feasibility for ad purchase (overall score 30) with limited confidence. Additional comment and account-level data is required for a reliable recommendation."
}
|
https://www.instagram.com/reel/DTtR-uyjcOA
-
Comment ER: 0.00%
Analysis
{
"income_level": {
"Score": 60,
"Confidence": 50,
"Interpretation": "Visuals show a well-groomed home background, tasteful jewelry, polished presentation and high‑quality makeup tools — signals of middle to upper‑middle lifestyle, but no clear luxury-brand or travel/car cues to justify a 'European premium/luxury' label."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Multiple close-up frames show the blogger facing the camera, making eye contact and applying products; transcript confirms direct speech to camera and an invitation to a live session."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Core content is makeup instruction: repeated closeups of application, tools, product demos and the transcript states she is a make-up artist and trainer inviting viewers to a make-up live — clear and consistent beauty/self-care identity."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No visible advertising or on-screen text referencing low-cost retailers (Shein, Temu, AliExpress, Aldi, Lidl, etc.) in the provided frames or transcript."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 99,
"Interpretation": "No pillow advertising detected in frames or transcript; content centers on makeup and a live tutorial."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 90,
"Interpretation": "Promotional content (invitation to a free make-up live and product demonstrations) focuses exclusively on makeup/tools and techniques — thematically coherent and aligned with the creator's niche."
},
"sales_authenticity": {
"Score": 85,
"Confidence": 80,
"Interpretation": "Frames show live demonstrations of product use and technique, and transcript includes first‑person invitation and trainer credentials — signals of authentic, practice-based promotion. Lack of longer readable captions explaining specific results limits top score."
},
"frequency_of_advertising": {
"Score": 100,
"Confidence": 80,
"Interpretation": "Content includes an explicit promotional call-to-action (inviting viewers to a free Make-up Live) and repeated product-demo shots — advertising/promotion is present within the content."
},
"structured_thinking": {
"Score": 80,
"Confidence": 80,
"Interpretation": "Transcript and visuals show a clear message flow (problem: wrong makeup ages you → solution: correct makeup; invites step‑by‑step live). Demonstrations and stated credentials support structured instructional intent, though full lesson content is not present in frames."
},
"knowledge_depth": {
"Score": 75,
"Confidence": 70,
"Interpretation": "Creator cites 24+ years' experience and demonstrates techniques, suggesting practitioner-level, professional mainstream knowledge (above mass knowledge). Frames do not show deep scientific detail, so level is around professional mainstream/advanced enthusiast."
},
"age_over_30": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Transcript explicitly states the blogger is 47; visual appearance is consistent with that statement."
},
"intelligence": {
"Score": 75,
"Confidence": 70,
"Interpretation": "Speech (transcript) is purposeful and organized (problem → solution → invitation), and the creator positions herself as an experienced trainer; evidence suggests clear, practical reasoning though limited scope in these frames."
},
"personal_values": {
"Score": 65,
"Confidence": 60,
"Interpretation": "Creator communicates a clear professional mission (helping people look fresher via correct makeup) and speaks in first person, but explicit articulated long-term principles or value-based filtering of audience are only lightly present in the provided material."
},
"enthusiasm": {
"Score": 85,
"Confidence": 80,
"Interpretation": "Facial expressions, direct address and the closing line in the transcript ('I look forward to you') show warm, positive energy and engagement in the promotional tone."
},
"charisma": {
"Score": 80,
"Confidence": 75,
"Interpretation": "Strong on-camera presence, confident application demos and direct invitations indicate the ability to engage and persuade an audience; images show expressive looks and professional styling that support charisma."
},
"expert_status": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Transcript and on-screen text explicitly state 'ich bin Make-up-Artist' and 'since over 24 years as Make-up-Artist and Trainer' — clear evidence of professional expert status in makeup artistry."
}
}
Comments (2)
Text: Toll siehst du immer aus 🤩
Analysis: {
"fakeness_score": 30,
"fakeness_confidence": 60,
"overall_score": 45,
"overall_confidence": 45,
"comment_types": [
{
"type": "Compliment / Positive praise (short, generic)",
"count": 1,
"purpose": "Express admiration and support; provide social proof and increase visible engagement (algorithmic signal)."
}
],
"interpretation": "Only one comment was provided: \"Toll siehst du immer aus 🤩\" (\"You always look great 🤩\"). It is a short, generic positive compliment with an emoji. Such comments are common from genuine followers, friends, or from engagement pods/bots; on its own this comment leans slightly toward being genuine because it implies familiarity ('immer' = 'always'), but it is also generic enough that it could be produced by coordinated or low-effort engagement. Given the single data point, confidence is limited. For advertising feasibility: this single positive comment is insufficient evidence of healthy, authentic audience engagement. Before purchasing ad/influencer placement, request more data — full comment sample across multiple posts, commenter account audits (real follower counts, activity, profile completeness), engagement rate (likes/comments vs follower count), comment diversity, timing patterns, and presence of product-relevant or purchase-intent comments. Based on current information alone I rate the comment set as low-to-moderate risk of being fake (fakeness_score 30) and the influencer suitability as borderline (overall_score 45). Recommended next steps: gather more comments, analyze commenter profiles for authenticity, compute engagement metrics, and look for comments that reference the product or show concrete intent."
}
Text: Mega 🙌 danke 🙏🏾 für diese tollen Tips☺️
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 60,
"overall_score": 40,
"overall_confidence": 40,
"comment_types": [
{
"type": "positive/thank-you",
"count": 1,
"purpose": "express appreciation for content; simple engagement that signals approval and social proof"
}
],
"interpretation": "Only one comment was provided: \"Mega 🙌 danke 🙏🏾 für diese tollen Tips☺️\". It is a short, positive thank-you in German with multiple emojis, which reads as natural user feedback rather than a templated bot reply. Fakeness likelihood is low but not zero — single generic compliments are sometimes used by engagement farms, so I assign a modest fakeness score (15/100) with moderate confidence. Because the sample is extremely small (one comment), the ability to judge influencer authenticity or ad-readiness from comments alone is very limited. The comment is supportive and would register as social proof, but you should not base an advertising purchase decision on this single data point. Recommended next steps: analyze a larger sample of recent comments for diversity of language and content, check commenter profiles for real-looking accounts (profile photos, posting history, follower counts), measure like-to-comment ratios, comment timing patterns, and compare to follower count to estimate organic engagement. Based on this single comment, overall suitability for advertising is uncertain — I score it 40/100 with moderate-low confidence; further comment-level and account-level analysis is required for a reliable decision."
}
|
https://www.instagram.com/reel/DFCe11mso4y
-
Comment ER: 0.02%
Analysis
{
"income_level": {
"Score": 65,
"Confidence": 60,
"Interpretation": "Visual signals indicate a polished, above-average lifestyle but not explicit luxury. The creator shows well-done makeup, neat hairstyle, manicured nails, simple gold-toned jewelry and a tidy, modern interior (neutral panels, minimal decor). No clear low-cost or cheap household items are visible, but there are also no unmistakable premium-brand cues (Aesop, Diptyque, luxury packaging, high-end car, travel shots). Based on cumulative cues the profile fits upper‑middle rather than clear premium/luxury."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Clear talking-head format: face is centered and dominant, she speaks directly to camera (eye contact and mouth movement visible) and gives step-by-step instructions and live‑session invites in first person (transcript supports direct, on-camera speech)."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly makeup/beauty-focused: multiple frames show step-by-step lip application, tool use (lip brush, pencil, lipstick) and captions/transcript advertise live lessons on Smoky Eye, day makeup, makeup for glasses/hooded lids — strong, consistent beauty/self-care identity."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No frames or on-screen text indicate advertising for low-cost retailers (AliExpress, Shein, Temu, Aldi, Lidl etc.). The content promotes the creator's own lessons rather than discount retail products."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No pillow advertising detected in frames or captions; content focuses on makeup and live tutorials."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 90,
"Interpretation": "Promotional material is thematically coherent — calls to follow and attend a live makeup lesson. No unrelated product categories or opportunistic ads are visible in the provided frames."
},
"sales_authenticity": {
"Score": 95,
"Confidence": 85,
"Interpretation": "Advertising here is educational/self-promotion rather than product push. The creator demonstrates technique (how to line and fill lips, use a brush), explains why (why lips can look narrower), gives practical tips and invites viewers to a free step‑by‑step live — signals of authentic, usage-based promotion integrated into content."
},
"frequency_of_advertising": {
"Score": 100,
"Confidence": 90,
"Interpretation": "Advertising/promotion appears inside the content: multiple on-screen captions and spoken CTAs promote a Wednesday 20:00 live and invite followers to learn — clear in the transcript and frames."
},
"structured_thinking": {
"Score": 90,
"Confidence": 90,
"Interpretation": "Speech and visuals show structured, actionable instruction: the creator explains where to start lining for fuller lips ('fange bitte außen an'), explains why a look occurs (middle filled → lips appear narrower), gives a concrete application tip (use a brush) and outlines the scope of the upcoming live session — demonstrates cause/effect and stepwise guidance."
},
"knowledge_depth": {
"Score": 80,
"Confidence": 85,
"Interpretation": "Content delivers practical, useful technique-level knowledge (makeup application tips and troubleshooting). This is valuable and actionable for viewers but sits in mainstream/professional-practice territory rather than narrow scientific or rare specialist knowledge."
},
"age_over_30": {
"Score": 90,
"Confidence": 75,
"Interpretation": "Visual appearance (facial features, styling, overall presentation) and professional tone suggest the creator is likely older than 35. Age estimation from images is uncertain, so confidence is moderate."
},
"intelligence": {
"Score": 85,
"Confidence": 80,
"Interpretation": "Speech is clear, organized and explanatory (explains why, gives examples, provides context and calls to action). The creator demonstrates ability to structure helpful instructions and to generalize from technique to broader lessons (promoting a curriculum of different looks)."
},
"personal_values": {
"Score": 65,
"Confidence": 70,
"Interpretation": "Some first-person voice and a clear teaching orientation are present ('in meinem Account findest du...', 'ich zeige... live'). This shows a values anchor around education/self-improvement. However there are few explicit principle statements or strong value declarations in the provided frames, so evidence of a fully formed 'own truth' identity is moderate."
},
"enthusiasm": {
"Score": 85,
"Confidence": 80,
"Interpretation": "Tone and on-screen CTAs are upbeat and inviting ('Ich freue mich auf dich', repeated invites to follow and attend). Facial expressions and gestures appear friendly and engaged across frames, indicating positive energy."
},
"charisma": {
"Score": 80,
"Confidence": 75,
"Interpretation": "The creator uses direct address, warm expressions, practical demonstrations and clear CTAs which are persuasive and engaging. While not flamboyant, the delivery is confident and likely to motivate viewers to try techniques or join the live session."
,
"expert_status": {
"Score": 50,
"Confidence": 70,
"Interpretation": "There is moderate evidence of professional-level makeup skill and that the creator teaches live classes (demonstration skill, curriculum topics). However no explicit professional credential or clinical environment is shown (no 'Makeup Artist' title on-screen, no clinic/studio branding), so evidence supports a strong enthusiast or semi‑professional makeup expert rather than a confirmed licensed expert in cosmetology/dermatology/plastic surgery."
}
}
Comments (15)
Text: Sehr informativ
Analysis: {
"fakeness_score": 60,
"fakeness_confidence": 40,
"overall_score": 45,
"overall_confidence": 35,
"comment_types": [
{
"type": "Generic short praise",
"count": 1,
"purpose": "Expresses positive sentiment/approval with low informational content; often used by genuine followers as quick praise but also commonly generated by bots or engagement farms."
}
],
"interpretation": "Only one comment was provided: \"Sehr informativ\". This is a short, positive, generic remark that provides limited signal about genuine audience engagement. Such comments can be genuine low-effort reactions from real followers, or they can be part of automated/paid engagement because they contain no post-specific detail. Because the sample is a single comment, any fakeness judgment has low confidence. For advertising feasibility, this isolated comment is weak evidence: it shows some positive sentiment but not deep engagement or topic-specific interaction. Recommend analyzing a larger set of comments and additional signals before buying ads: variety and specificity of comments, comment-to-like ratio, timing patterns, commenter account quality (age, follower counts, posting history), replies from the influencer, and occurrence of repeated/generic phrases across multiple posts. If many comments are similarly generic and from low-quality accounts, consider the audience less authentic and reduce ad spend or request audience verification. If other comments show detailed, varied, and topical discussion from credible profiles, the post is more suitable for advertising."
}
Text: ❤️
Analysis: {
"fakeness_score": 60,
"fakeness_confidence": 40,
"overall_score": 30,
"overall_confidence": 35,
"comment_types": [
{
"type": "emoji-only (❤️)",
"count": 1,
"purpose": "Simple positive/affection signal — low-effort engagement intended to show support and increase visible engagement metrics"
}
],
"interpretation": "Only a single comment is available and it is an emoji-only heart. Emoji-only comments are low-information: they can be genuine quick reactions from real followers but are also commonly produced by bots, engagement pods, or mass-comment services. Given the absence of contextual data (commenter profile, comment timing, whether this pattern repeats across posts, total comment volume, likes, follower counts), authenticity cannot be determined with high confidence. For influencer advertising decisions this single heart is weak evidence of a genuinely engaged audience. I assign a moderate probability of inauthenticity (fakeness_score 60) with low-to-moderate confidence because the signal is ambiguous. Overall suitability for ad spend is low (overall_score 30) based on this limited, low-quality comment sample. Recommendation: perform a fuller audit — analyze many posts, unique commenter counts, comment depth and diversity, like-to-follower ratios, commenter account quality (age, follower counts, activity), and engagement timing — before making a purchase decision."
}
Text: Ich liebe deine Tipps😍😍😍
Analysis: {
"fakeness_score": 25,
"fakeness_confidence": 35,
"overall_score": 50,
"overall_confidence": 30,
"comment_types": [
{
"type": "Positive praise / appreciative (generic)",
"count": 1,
"purpose": "Express appreciation for content (encouragement/validation), increase visible engagement. Could be genuine follower feedback or a short generic compliment meant to boost engagement."
}
],
"interpretation": "The single comment \"Ich liebe deine Tipps😍😍😍\" is a short, positive, emoji-rich endorsement in German that directly references the creator's 'tips'. That specificity (mentioning 'tips') leans toward a genuine appreciative follower rather than a completely random or irrelevant bot comment. However, the message is also a common, high-frequency phrasing used both by real fans and by engagement pods/bought-comment services, so it cannot be taken as strong proof of authentic engagement on its own. Confidence in fakeness assessment is low-to-moderate because only one comment is available. For advertising-purchase decisions this single comment is insufficient evidence: it indicates some positive sentiment but does not prove a real, engaged audience. Recommended next steps: audit a larger sample (50–200 recent comments), inspect commenter profiles (age, post history, followers, language consistency), check comment timing patterns, like-to-comment ratios, and overall engagement rate relative to follower count. If many comments show similar short/generic phrasing or originate from suspicious accounts, reduce trust and negotiation price; if comments are varied, specific, and from real-looking accounts, the influencer is more likely suitable for advertising."
}
Text: Was ist das von einer Lippenstift? Der ist ja wunderschön und ich mag solche Farbe. Vielen Dank Voraus.
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 70,
"overall_score": 45,
"overall_confidence": 60,
"comment_types": [
{
"type": "Product inquiry + compliment",
"count": 1,
"purpose": "Asks what lipstick/product is used, expresses positive sentiment about the color, indicates potential purchase interest and attempts to engage the poster for more product information."
}
],
"interpretation": "The single comment reads naturally (German with minor grammatical errors typical of a non‑native speaker) and functions as both a compliment and a direct product inquiry — a useful sign of genuine interest from a potential customer. There are no obvious markers of inauthenticity (no copy‑paste phrasing, no generic emojis-only, no promotional links, not overly generic praise). Given the small sample (only one comment provided), the fakeness score is low (15) but not zero because isolated short comments can be fabricated or come from throwaway accounts. Overall suitability for advertising is modest (45): this comment indicates relevant audience interest, but a single genuine comment is insufficient to judge engagement quality or audience reach. Recommend reviewing more comments, commenter profile(s), comment timestamps, follower-to-engagement ratios, and comment diversity before purchasing advertising or forming a definitive conclusion."
}
Text: Schöne Farbe 😍
Analysis: {
"fakeness_score": 25,
"fakeness_confidence": 60,
"overall_score": 45,
"overall_confidence": 30,
"comment_types": [
{
"type": "Compliment / Generic positive comment",
"count": 1,
"purpose": "Expresses appreciation/positive reaction to content (engagement and social proof)"
}
],
"interpretation": "Only one comment ('Schöne Farbe 😍' — 'Nice color') is available. It is a short, positive, and generic compliment with an emoji, which typically serves to show engagement and reinforce social proof. Such comments are common from genuine followers but are also easy for bots or paid commenters to replicate; on its own it provides weak evidence either for authenticity or manipulation. Given the single data point, the assessed fakeness is relatively low (25) but with moderate uncertainty (confidence 60). For advertising-purchase decisions this sample is insufficient: overall feasibility is rated neutral-to-low (45) with low confidence (30). To improve assessment, request a larger comment sample and examine commenter profiles (age, follower counts, posting history), diversity of comment content, timing patterns, like-to-comment ratio, and overall engagement rate across multiple posts."
}
Text: Inna vielen Dank für deine tolle Tips ❤️
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 70,
"overall_score": 35,
"overall_confidence": 60,
"comment_types": [
{
"type": "Appreciation/Positive feedback",
"count": 1,
"purpose": "Express gratitude and positive sentiment toward the influencer's tips; signals follower engagement and endorsement."
}
],
"interpretation": "The single comment is a short, German-language thank-you (\"Inna vielen Dank für deine tolle Tips ❤️\"), using the influencer's first name and an emoji. It reads like a genuine follower response (natural phrasing, minor grammatical slip consistent with casual typing). There is no clear sign of bot-like patterns (no generic marketing phrases, no links, no repeated templates). However, with only one comment provided, the sample is too small to draw strong conclusions about overall comment authenticity or audience quality. For advertising feasibility this isolated positive comment is encouraging but insufficient: low comment volume limits evidence of active, engaged audience. Recommended next steps: analyze a larger set of comments, look at commenter profiles (age, follower counts, posting history), comment timing patterns, like-to-comment ratios, and presence of repetitive/similar comments indicating purchased engagement. Based on the single comment, treat authenticity as likely genuine but proceed with further verification before making ad-buy decisions."
}
Text: Deine manicure ist so schön. Erzähl uns mal bitte auch etwas über deine Handpflege. Du hast wunderschöne Hände.
Analysis: {
"fakeness_score": 12,
"fakeness_confidence": 65,
"overall_score": 70,
"overall_confidence": 50,
"comment_types": [
{
"type": "Compliment + Content Request",
"count": 1,
"purpose": "Praise the creator's manicure and request practical content (hand care tips). Signals positive engagement and intent to learn or buy related products."
}
],
"interpretation": "The single comment is specific and contextually relevant (praising the manicure and asking about hand care), which is more consistent with a real follower than with generic bot spam. It serves both as positive social proof and an explicit content request, indicating audience interest in beauty/hand-care topics — a favorable signal for advertisers in nails, hand care, or beauty products. However, this assessment is limited by sample size (only one comment). To increase confidence before a purchase decision, evaluate comment volume, commenter account authenticity (profiles, posting history), timing patterns, likes on comments, and overall engagement rate across multiple posts."
}
Text: Was für einen Lidschatten nimmst du? Tolle Farbe😍
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 60,
"overall_score": 60,
"overall_confidence": 45,
"comment_types": [
{
"type": "Product inquiry",
"count": 1,
"purpose": "Asking which eyeshadow/product was used — indicates genuine interest and potential purchase intent."
},
{
"type": "Compliment / Positive engagement",
"count": 1,
"purpose": "Praise the color with an emoji — signals positive sentiment and endorsement."
}
],
"interpretation": "The single comment ('Was für einen Lidschatten nimmst du? Tolle Farbe😍') appears authentic: it is a direct product question combined with a complimentary emoji, written naturally in German and not using generic or templated praise common in bot/spam comments. Fakeness is low (15) but confidence is moderate because this assessment is based on one isolated comment. For influencer advertising decisions this is a mildly positive signal — it shows audience interest in the product and positive sentiment (score 60) — but it is insufficient on its own. Recommend checking a larger sample of comments, commenter profiles (age, follower count, activity), timing/patterns of comments, like-to-comment ratios, and whether similar questions appear repeatedly (which can indicate coordinated comments or an engaged niche audience)."
}
Text: Sind dann hier deine Lippen übergeschminkt ?
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 65,
"overall_score": 45,
"overall_confidence": 50,
"comment_types": [
{
"type": "question/critique",
"count": 1,
"purpose": "Follower asking for clarification / offering mild criticism about makeup (engagement about content authenticity/appearance)."
}
],
"interpretation": "The single comment (“Sind dann hier deine Lippen übergeschminkt ?”) is a direct, content-specific question about the creator’s makeup. Its wording is natural, language-specific (German) and refers to a visual detail, so it reads as genuine user engagement rather than a generic spam or bot message. Sentiment is neutral-to-slightly critical (seeking clarification, possibly implying the look is overdone). However, this is only one data point — sample size is too small to draw robust conclusions about overall comment authenticity or community quality. For advertising purchase decisions this comment provides a small positive signal (real human attention and scrutiny) but insufficient evidence of broad authentic engagement or positive brand-safe sentiment. Recommended next steps: review a larger set of recent comments for patterns (variety, specificity, language consistency), check like:comment ratios and reply behavior, inspect follower growth and comment timing for rapid or repetitive patterns, and look for brand-related comments or conversions before relying on this account for ad spend."
}
Text: ❤️
Analysis: {
"fakeness_score": 20,
"fakeness_confidence": 60,
"overall_score": 30,
"overall_confidence": 55,
"comment_types": [
{
"type": "emoji_like",
"count": 1,
"purpose": "Low-effort positive engagement (express appreciation/like). Often used to signal approval without adding meaningful conversation; can boost visible engagement metrics but provides little audience insight."
}
],
"interpretation": "Only a single comment was provided: a heart emoji (\"❤️\"). This is a very thin signal. Emoji-only comments typically indicate casual or low-effort engagement and are common from real followers as well as automated/bot accounts. Given the minimal content and sample size, the chance the comment is fake is fairly low but non-negligible (estimated fakeness_score 20) because bots often use simple emojis as well. Confidence in that judgement is moderate due to extremely limited data (one comment). For advertising-purchase feasibility, this single emoji gives weak evidence of an engaged, valuable audience. The overall suitability score is low (30 of 100) with moderate confidence — more data is required: number and diversity of comments, comment depth, like-to-follower ratio, follower quality (account age, activity, follower overlap), and engagement consistency across posts. Recommended next steps before purchase: collect a larger sample of recent posts and comments, run follower/audience quality checks, examine comment timestamps and account profiles for patterns, and request influencer analytics (reach, impressions, demographics)."
}
Text: Ich hab nicht Mal genug Lippe um sie voller zu schminken 😂 aber bei dir schaut alles super aus 😍
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 70,
"overall_score": 70,
"overall_confidence": 55,
"comment_types": [
{
"type": "compliment / praise with self-deprecating relatability",
"count": 1,
"purpose": "Give positive feedback to the influencer, express personal relatability/insecurity to create rapport and endorse the influencer's appearance."
},
{
"type": "engagement (emoji, informal tone)",
"count": 1,
"purpose": "Add emotional emphasis and friendly tone to the compliment; encourage interaction and signal positive sentiment."
}
],
"interpretation": "The single comment is a natural-sounding, informal compliment in German: the commenter jokes about their own lips and praises the influencer's look, using emojis to reinforce a positive tone. There are no clear hallmarks of a bot or paid/prompted promotional comment (no links, generic marketing phrases, repeated templates, or obvious spam). The content is specific (mentions makeup/lips) and expresses personal sentiment, which favors authenticity. However, this is only one comment—insufficient to judge the overall authenticity or engagement quality of the influencer's audience. For an advertising-purchase decision, this comment is a small positive signal (shows an engaged, relatable follower), but you should corroborate with broader metrics: number of comments per post, comment diversity, commenter account activity and follower counts, timing patterns, and likes on comments. Recommended next steps: sample more comments across recent posts, inspect commenter profiles for genuine behavior, and compute engagement rates relative to follower count."
}
Text: Ich finde das sieht so komisch aus, aus der Nähe, wenn man etwas weiter außen "malt". Oder mache ich etwas falsch?
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 80,
"overall_score": 70,
"overall_confidence": 60,
"comment_types": [
{
"type": "constructive_critique / question",
"count": 1,
"purpose": "Seeks clarification and gives constructive feedback about a visible technique (asks whether they are doing something wrong). Signals genuine viewer confusion and invites a reply or tutorial-style explanation."
},
{
"type": "positive_praise",
"count": 0,
"purpose": "Compliments or affirmation of the creator's work (none present)."
},
{
"type": "generic_engagement (emoji/short)",
"count": 0,
"purpose": "Short comments or emojis that only boost metrics without substantive content (none present)."
},
{
"type": "spam / promotional / bot",
"count": 0,
"purpose": "Self-promotion, links, or generic bot-like text (none present)."
},
{
"type": "trolling / abusive",
"count": 0,
"purpose": "Hostile or insulting comments (none present)."
}
],
"interpretation": "This single comment is a specific, contextual question about the technique shown in the post (\"it looks weird up close when you paint further out — am I doing something wrong?\"). That specificity and the conversational phrasing make it likely authentic rather than bot/spam. As a piece of influencer analysis: it indicates meaningful audience engagement — a follower is paying attention to details and is motivated to ask for help or clarification. For advertising feasibility this is a positive sign because it suggests the influencer sparks thoughtful responses and could drive interaction with branded content, but a single comment is a very limited sample. Recommended: evaluate volume and diversity of comments, like-to-comment ratio, reply behavior from the influencer, and other posts' comment patterns before making a purchase decision."
}
Text: Volle Lippen
Analysis: {
"fakeness_score": 40,
"fakeness_confidence": 40,
"overall_score": 30,
"overall_confidence": 45,
"comment_types": [
{
"type": "brief/generic compliment",
"count": 1,
"purpose": "Positive sentiment / appearance praise. Could be a genuine quick compliment from a follower or a generic one-word comment typical of low-effort engagement (including bots or purchased comments) meant to boost visible engagement."
}
],
"interpretation": "Only a single comment is available: 'Volle Lippen' (German for 'full lips'). It is a short, one-phrase compliment focused on appearance. This style of comment is ambiguous — it can be an authentic quick reaction from a follower, but it is also common among automated or purchased comments due to its brevity and lack of contextual detail. Because the sample is extremely small, confidence in any judgment is limited. Recommendation: collect a larger sample of comments, check for repeated phrases and timing patterns, inspect commenter profiles for real activity and followers, and evaluate overall engagement rate on the post before making an advertising purchase decision."
}
Text: Danke für den Tip. Niemals sind schmale Lippen schön . Werde deinen perfekten Tipps immer folgen.
Analysis: {
"fakeness_score": 40,
"fakeness_confidence": 50,
"overall_score": 55,
"overall_confidence": 45,
"comment_types": [
{
"type": "Compliment / Endorsement",
"count": 1,
"purpose": "Show appreciation for the influencer's advice, provide social proof and signal follower loyalty/ongoing engagement."
}
],
"interpretation": "The single comment (“Danke für den Tip. Niemals sind schmale Lippen schön . Werde deinen perfekten Tipps immer folgen.”) reads as a positive, endorsing message: thanking the influencer, rejecting an aesthetic (narrow lips), and promising to follow their tips. Linguistically it is plausible as a real follower reaction but contains minor grammatical oddities and a very strong, absolute statement plus a blanket promise to always follow the influencer, which are patterns sometimes seen in templated or low-effort promotional comments. With only one comment to analyze, the evidence is limited. I assess a moderate chance (around 40%) that this comment is not fully organic (i.e., could be scripted or part of repetitive engagement), with medium confidence due to the small sample size. For advertising feasibility: the comment provides positive social proof but is insufficient alone to establish authentic, engaged audience. Recommend reviewing a larger set of comments and account-level signals (diversity of comment content, commenter account quality, timing patterns, like-to-comment ratio, repeated phrases across posts) before making a purchase decision."
}
Text: Ein Business MakeUp für Fotoshooting würde mich interessieren. 😍
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 80,
"overall_score": 65,
"overall_confidence": 40,
"comment_types": [
{
"type": "content request / topic suggestion",
"count": 1,
"purpose": "Follower asks for a specific content piece (business makeup for a photoshoot); expresses interest and positive sentiment—intended to engage the influencer and request a tutorial or post."
}
],
"interpretation": "The single comment (German: \"Ein Business MakeUp für Fotoshooting würde mich interessieren. 😍\" — \"I'd be interested in a business makeup for a photoshoot\") reads as a genuine, positive content request from a follower. The emoji reinforces authentic enthusiasm. Fakeness is low because the comment is specific, on-topic and not generic praise or promotional text typically associated with bots. However, one comment is an extremely small sample: you cannot reliably judge overall audience quality, engagement authenticity, or commercial value from this alone. For advertising feasibility this is a mildly positive signal—it indicates audience interest in makeup/photography content and potential relevance for beauty or photography advertisers—but more data is needed (number of comments, variety of comment types, like-to-follower ratio, follower profiles, timing patterns) to make a confident buy decision."
}
|
https://www.instagram.com/reel/DAIH_NKNzYY
-
Comment ER: 0.50%
Analysis
{
"income_level": {
"Score": 70,
"Confidence": 60,
"Interpretation": "Visual cues show a neat, modern interior, well-groomed appearance, layered delicate jewelry and coordinated clothing — signals of at least upper‑middle lifestyle. No explicit high‑end brand logos or overt luxury markers (Aesop/La Mer/Diptyque etc.) are visible, so premium/luxury level is plausible but not definitively proven from the frames."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Clear direct-to-camera footage: face centered, eye contact, visible mouth movement and the transcript is first‑person speech. Multiple frames show her speaking and demonstrating while looking into the lens."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly makeup instruction: many close-ups of product application, overlay text 'MAKE‑UP FALSCH & RICHTIG', and transcript identifies her as a make‑up artist offering tutorials — strong, consistent beauty/self‑care focus."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No visible advertising or on‑screen logos for low‑cost retailers (Shein, AliExpress, Temu, Lidl/Aldi) in provided frames or transcript."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No pillow advertising or references present in frames or transcript."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 90,
"Interpretation": "Self‑promotion and product demonstrations are consistently within the makeup/beauty category (tutorials, live make‑up session). No heterogeneous product categories shown in the frames."
},
"sales_authenticity": {
"Score": 85,
"Confidence": 75,
"Interpretation": "Frames and transcript show demonstration (removing lashes, applying cream products, step descriptions) and professional positioning ('Make‑up‑Artist und Trainerin'), which signal usage and integration into routine. There are no clear brand‑sales slides or hard CTA text other than 'Folge mir' and free live session; authenticity is high but lacks explicit on‑screen testimonials/limitations or purchase details."
},
"frequency_of_advertising": {
"Score": 100,
"Confidence": 90,
"Interpretation": "Promotional content appears within the video (invitation to a free live session, 'Folge mir') and product demonstrations occur inside the content — advertising/promotion is present in the analyzed frames."
},
"structured_thinking": {
"Score": 90,
"Confidence": 85,
"Interpretation": "Transcript and visuals present a clear problem→solution flow: identifies common ageing makeup mistakes (too long lashes, wrong brows, lipstick), promises a 10‑minute corrective routine, and demonstrates steps — shows cause/effect and procedural explanation."
},
"knowledge_depth": {
"Score": 80,
"Confidence": 75,
"Interpretation": "Content reflects professional practical knowledge (technique demos, product forms, corrective strategies). Material aligns with professional mainstream / advanced enthusiast level rather than narrow scientific innovation; depth is clearly above mass tips but not academic."
},
"age_over_30": {
"Score": 100,
"Confidence": 100,
"Interpretation": "Transcript explicitly states her age (47/48) and frames show an adult consistent with that claim."
},
"intelligence": {
"Score": 85,
"Confidence": 80,
"Interpretation": "Clear, structured verbal presentation (problem identification, reasoning, demonstration) and trainer role indicate strong communicative and analytical ability; language in transcript is direct and explanatory."
},
"personal_values": {
"Score": 80,
"Confidence": 75,
"Interpretation": "She voices clear principles about tasteful, lifting, 'dezent, edel, elegant' makeup and repeatedly frames choices around that aesthetic. Uses first‑person statements and consistent positioning, showing a defined value anchor and voice."
},
"enthusiasm": {
"Score": 85,
"Confidence": 80,
"Interpretation": "Tone in transcript is welcoming and upbeat ('Ich freue mich sehr auf dich'), facial expressions and gestures in frames are engaged and positive — consistent enthusiasm and friendly energy."
},
"charisma": {
"Score": 80,
"Confidence": 75,
"Interpretation": "Direct address, confident demonstration, and a clear stylistic stance make her engaging and persuasive. Delivery appears warm and motivating, though frames alone limit judgment of broader inspirational impact."
,
"expert_status": {
"Score": 100,
"Confidence": 85,
"Interpretation": "On‑screen text and transcript explicitly state 'Ina Heinrich, Make‑up‑Artist und Trainer', and she performs professional technique demonstrations in a studio‑like setting — strong evidence of expert / professional status in makeup artistry."
}
}
Comments (15)
Text: Einfach nur WOW, sieht toll aus😍
Analysis: {
"fakeness_score": 40,
"fakeness_confidence": 45,
"overall_score": 60,
"overall_confidence": 40,
"comment_types": [
{
"type": "Generic praise / positive sentiment",
"count": 1,
"purpose": "Expresses admiration and positive reaction (emotional endorsement). Functions mainly to boost visible engagement and social proof but contains no substantive product feedback or purchase intent."
}
],
"interpretation": "This single comment ('Einfach nur WOW, sieht toll aus😍') is a short, generic positive reaction with an emoji. Such comments are common from genuine followers but are also frequently produced by bots or engagement farms because they are nonspecific and low-effort. With only one comment available, there is low evidentiary power to determine authenticity; a 40/100 fakeness estimate reflects moderate suspicion but substantial uncertainty. For ad-buying decisions, the presence of short generic praise is only weak evidence of a highly engaged, authentic audience. Recommend examining a larger sample of comments for diversity of language, specificity (mentions of product/use), commenter profiles (real accounts vs. newly created/empty), timing patterns, and like-to-comment ratios before making a purchase decision."
}
Text: Wow 🤩 wo sind die Produkte erhältlich? Bitte 🙏
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 75,
"overall_score": 60,
"overall_confidence": 45,
"comment_types": [
{
"type": "Product inquiry / genuine engagement",
"count": 1,
"purpose": "User asks where the products are available — expresses purchase intent and seeks purchase information."
}
],
"interpretation": "The single comment ('Wow 🤩 wo sind die Produkte erhältlich? Bitte 🙏') is a direct product-availability question in German with emojis and polite phrasing. This pattern strongly suggests a real user expressing purchase interest rather than a bot or generic promotional comment. Fakeness is assessed low (10) because the comment is specific, conversational, and action-oriented. However, this is only one data point: it cannot reliably indicate overall audience quality or authenticity by itself. For advertising decisions, this comment is a positive signal (shows potential buyer interest and appropriate-language audience), but you should perform a deeper audit — check commenter profiles, frequency of similar inquiries, distribution of comment types across posts, engagement rate vs. follower count, and timing patterns — before committing ad spend."
}
Text: 👏👏👏👏😍❤️ sehr schön
Analysis: {
"fakeness_score": 30,
"fakeness_confidence": 40,
"overall_score": 40,
"overall_confidence": 30,
"comment_types": [
{
"type": "positive/emoji praise",
"count": 1,
"purpose": "Express admiration and provide lightweight engagement/social proof (short, positive feedback using emojis and a brief phrase)."
}
],
"interpretation": "Only one comment was provided: '👏👏👏👏😍❤️ sehr schön'. This is a generic, positive emoji-based praise that serves primarily as social proof and lightweight engagement. As a single example it is a weak signal: such comments are common both from genuine followers and from bots/engagement farms because they require no context and are easily automated. Fakeness estimate is moderate-to-low (30/100) but confidence is limited (40/100) due to the extremely small sample. Overall advertising-feasibility score is tentative and modest (40/100) with low confidence (30/100). Recommended next steps before any ad buy decision: analyze a larger sample of comments across recent posts, check commenter profiles for authenticity (account age, follower/following ratio, content), look for repetitive or identical comments across posts, check timing patterns (many comments within short window), and compute overall engagement rate and audience demographics. These checks will substantially increase assessment confidence."
}
Text: Hallo, könntest du bitte sagen welche Lidschatten Palette du für dieses Make-up benutzt hast sind alles schöne warme Korallentöne. Ich würde gerne die Palette wissen. 🙏🏻 vielen Dank.
Analysis: {
"fakeness_score": 5,
"fakeness_confidence": 85,
"overall_score": 78,
"overall_confidence": 70,
"comment_types": [
{
"type": "Product inquiry / genuine question",
"count": 1,
"purpose": "Asking which eyeshadow palette was used for the look — seeking product information and likely intent to buy or replicate the makeup."
}
],
"interpretation": "The single comment provided appears organic and relevant: it is specific (asks which eyeshadow palette produced the warm coral tones), polite, and includes an emoji and thanks — characteristics typical of a real follower seeking product information. This indicates genuine interest in the creator's content and potential purchase intent, which is a positive signal for advertising/brand partnerships. Limitations: assessment is based on one comment only. For a reliable influencer feasibility decision, analyze a larger sample of comments, commenter account quality (profiles, activity, follower counts), engagement rates relative to follower count, repetition/generic phrasing across comments, timing patterns, and ratio of likes-to-comments. Recommended next steps: collect and analyze ~100 recent comments, spot-check commenter profiles for authenticity, and compare to average niche engagement benchmarks before final ad purchase."
}
Text: Dezent ist anders
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 70,
"overall_score": 60,
"overall_confidence": 60,
"comment_types": [
{
"type": "negative/critique",
"count": 1,
"purpose": "Express brief criticism — the commenter indicates the post is not 'dezent' (not subtle), implying it is too loud/obvious or inauthentic."
}
],
"interpretation": "Single-comment analysis: the comment 'Dezent ist anders' is a short, idiomatic German critique likely from an actual user reacting negatively to the tone/appearance of the post (saying it is not subtle). Linguistically it reads natural and context-specific, so fakeness is low. However, this is a single data point and cannot be generalized. For advertising-feasibility: one critical but natural comment does not preclude working with the influencer, but it signals the content may be perceived as too overt or unrefined by some followers. Recommended next steps before purchase: audit a larger sample of comments for sentiment patterns, check commenter account authenticity and diversity, review overall engagement rates and recent follower growth, and verify whether other comments are similarly critical or if there are many generic/praise comments (which can indicate inauthentic engagement)."
}
Text: Hallo. Welche Produkte verwendest Du.
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 60,
"overall_score": 45,
"overall_confidence": 50,
"comment_types": [
{
"type": "Product inquiry / genuine question",
"count": 1,
"purpose": "Information-seeking: the commenter asks which products the influencer uses (potential purchase intent or curiosity)."
}
],
"interpretation": "The single comment provided ('Hallo. Welche Produkte verwendest Du.') is a straightforward, low-effort product inquiry in German. This type of comment typically indicates genuine interest from a follower or potential customer; it can also be seeded by generic bot accounts in product-related posts, but on its own it looks authentic. Given only one comment, there is very limited evidence to judge overall comment authenticity or the influencer's engagement quality. The low fakeness score reflects the comment's plain question format and lack of typical bot markers (spammy links, repeated emojis, nonsensical text), but confidence is moderate because context is missing (other comments, commenter profile, timing, reply patterns). For advertising feasibility: this single comment is mildly positive (shows interest) but insufficient to recommend ad spend. I recommend analyzing a larger sample of comments, the profiles of commenters (age, follower counts, activity), likes-to-comments ratio, reply behavior from the influencer, and look for repetitive/comment patterns that indicate inauthentic engagement before making a purchase decision."
}
Text: Die Augenbrauen sind aber auch zu hoch gesetzt....
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 80,
"overall_score": 40,
"overall_confidence": 30,
"comment_types": [
{
"type": "negative/critical",
"count": 1,
"purpose": "Express personal criticism of appearance (eyebrows too high); likely unsolicited opinion or mild trolling"
}
],
"interpretation": "Single comment in German — \"Die Augenbrauen sind aber auch zu hoch gesetzt....\" — is a straightforward negative critique about the subject's appearance. Linguistic characteristics (natural phrasing, punctuation/ellipses) and lack of promotional language suggest a genuine user opinion rather than a bot or paid comment. With only one data point, overall conclusions are highly uncertain. For advertising feasibility: a lone negative comment signals a potential reputation or brand-fit risk but is insufficient to disqualify the influencer. Recommended next steps: analyze a larger sample (20–100 recent comments), measure sentiment distribution, engagement rates (likes per follower, replies), prevalence of obvious bot patterns (repetitive phrasing, irrelevant links), and follower authenticity before making buy/no-buy decisions."
}
Text: Womit sind die Poren denn nun abgedeckt?
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 80,
"overall_score": 70,
"overall_confidence": 50,
"comment_types": [
{
"type": "Question / Product inquiry",
"count": 1,
"purpose": "Seeks specific information about how the product conceals pores — indicates genuine user curiosity or mild skepticism about product claims."
}
],
"interpretation": "The single comment is a direct, context-specific question in German asking \"Womit sind die Poren denn nun abgedeckt?\" (With what are the pores covered then?). It is not a generic compliment or spammy endorsement phrase, contains no promotional language or emojis typical of bot/fake comments, and aims to clarify product performance — all signals of an authentic audience member. Fakeness is therefore low (10/100) with fairly high confidence given the content of the message.\n\nCaveats: this analysis is based on one comment only. For reliable advertiser decision-making, review overall comment volume, ratio of questions vs. praise, engagement patterns (likes, replies), comment timestamps, commenter profiles (age, follower counts, activity), and look for repeated/patterned messages across posts. A single genuine-looking question suggests some real interest, so the post shows moderate potential for advertising (overall score 70/100), but confidence is limited because the sample is minimal."
}
Text: Was sind das für Produkte ?
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 80,
"overall_score": 50,
"overall_confidence": 45,
"comment_types": [
{
"type": "question / information-seeking",
"count": 1,
"purpose": "User asks what products are shown — seeking clarification or product information; indicates genuine curiosity/interest."
}
],
"interpretation": "Only one comment is available: a direct, neutral question in German asking what products are pictured. This is consistent with authentic engagement (a potential customer wanting information) and not typical of automated or promotional bot comments. However, a single comment provides extremely limited evidence about the broader audience quality, engagement patterns, or prevalence of fake/bot activity. For advertising feasibility, this single data point is mildly positive (shows at least some real interest) but insufficient to make a confident buying decision. Recommend examining overall comment volume and diversity, like-to-comment ratio, follower quality (growth history, follower accounts), timing patterns, repeated identical comments, and presence of promotional/bot-like comments across multiple posts before committing to an ad buy."
}
Text: ❤️❤️❤️
Analysis: {
"fakeness_score": 60,
"fakeness_confidence": 60,
"overall_score": 45,
"overall_confidence": 55,
"comment_types": [
{
"type": "emoji-only",
"count": 1,
"purpose": "Express positive reaction / low-effort engagement. Could be genuine fan support or generic bot/spam engagement."
}
],
"interpretation": "Only one comment provided: three heart emojis (\"❤️❤️❤️\"). Emoji-only comments are common and ambiguous: they do indicate positive sentiment but carry very little information about audience quality or intent. Because such comments are frequently left by both real passive followers and by automated or low-effort engagement services, the single emoji comment raises a moderate suspicion of inauthenticity (fakeness_score 60) but this judgment has limited confidence without more data (fakeness_confidence 60).\n\nFor advertising feasibility: the available signal is weak. A feed of mainly emoji-only comments would suggest low-quality/low-signal engagement and would lower confidence in audience value; given only this single short comment I rate the comment-section usefulness for ad decisions as below average (overall_score 45, confidence 55). Recommended next steps before purchasing ad space: inspect a larger sample of comments for diversity and substance, check commenter profiles for real accounts (posting history, follower counts, avatars), examine timing patterns (comment bursts), and compare engagement rates to follower counts. These checks will materially improve certainty about authenticity and ad-worthiness."
}
Text: Richtig schön
Analysis: {
"fakeness_score": 30,
"fakeness_confidence": 40,
"overall_score": 30,
"overall_confidence": 35,
"comment_types": [
{
"type": "Generic positive compliment",
"count": 1,
"purpose": "Express appreciation / positive reaction; signals basic engagement and social approval. Could be genuine fan praise or a low-effort bot/test comment intended to boost visible engagement."
}
],
"interpretation": "Single short comment 'Richtig schön' is a generic positive reaction. Such comments are common from real followers but are also frequently produced by bots or low-effort engagement services, so authenticity is ambiguous. Given only one comment, there is insufficient evidence to judge audience quality or organic engagement—key factors for ad buys. Recommendation: review more comments for variation (length, language, specificity), check commenter profiles (account age, follower counts, profile photos, posting history), analyze likes-to-followers ratio and timing patterns before deciding on advertising spend."
}
Text: 🔥🔥🔥
Analysis: {
"fakeness_score": 45,
"fakeness_confidence": 50,
"overall_score": 35,
"overall_confidence": 45,
"comment_types": [
{
"type": "emoji-only positive reaction",
"count": 1,
"purpose": "Express enthusiasm/approval and boost visible engagement; often low-effort and can come from genuine fans, casual users, or automated/bought-engagement services."
}
],
"interpretation": "The single comment consists of three fire emojis (\"🔥🔥🔥\"). This is a generic positive reaction that increases visible engagement but carries very little informational content about real audience interest or intent to purchase. Emoji-only comments are common among genuine fans but are also frequently produced by low-effort accounts or engagement farms, so there is moderate uncertainty about authenticity (hence a mid-level fakeness score). Because only one short, non-specific comment is available, you cannot reliably assess audience quality or campaign suitability from this alone. For advertising buy decisions, review more data points: diversity and substance of comments, commenter account profiles (age, activity, follower counts), engagement rate vs. follower count, comment timing patterns, and recurrence of identical short emoji comments across posts. Based on this single comment, influencer ad-feasibility is low-to-uncertain, pending broader engagement and audience-quality analysis."
}
Text: Auch wenn sie botox hätte? Na und? Es geht hier um schminktechnik!
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 75,
"overall_score": 55,
"overall_confidence": 50,
"comment_types": [
{
"type": "Supportive / Defensive",
"count": 1,
"purpose": "Defend subject against a perceived criticism (Botox); redirect discussion to the topic (makeup technique); signal alignment with poster"
}
],
"interpretation": "The single comment reads as a genuine defensive/supportive reaction: it rebuts an implied criticism about Botox and redirects the thread to makeup technique. Language and tone are natural and tied to the post content, not promotional or generic spam. Given only one comment, the sample is too small to draw strong conclusions about overall audience authenticity or engagement quality. For advertising feasibility this is mildly positive (shows at least some engaged followers who care about content), but you should request a larger sample: total comment volume, likes per comment, timing patterns, variety of commenters, and follower authenticity metrics before deciding. Current assessment: low likelihood the comment is fake, but insufficient data to rate the comment section as a reliable indicator for ad purchase."
}
Text: Was für eine Verwandlung - wow! 🤩 Natürlich spielen auch die Frisur und die Kleidung mit rein, aber am Ende siehst du deutlich wacher, frischer und jugendlicher aus.
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 70,
"overall_score": 65,
"overall_confidence": 40,
"comment_types": [
{
"type": "Compliment / Positive feedback",
"count": 1,
"purpose": "Praise the transformation, provide social proof and positive reinforcement; expresses aesthetic approval and engagement."
}
],
"interpretation": "This single comment is a descriptive, positive reaction in German noting a visible transformation and mentioning hairstyle and clothing as contributing factors. The presence of emoji, the specific observations (waker, fresher, more youthful), and lack of generic promotional phrasing suggest the comment is likely genuine (not a clear bot template or paid promotional line). However, this is only one data point — while it provides good qualitative signal (engaged follower noticing details), it is insufficient to judge overall engagement authenticity or to make a reliable advertising decision. For ad-feasibility you should analyze a larger sample: comment volume, variety of commenters, time distribution, commenter profiles (real accounts vs. obvious bots), repetition of phrases across posts, and like-to-comment ratios. Based on this single comment alone I rate the comment fakeness low (15/100) and the post's immediate suitability for advertising moderately positive (65/100), but with low-to-moderate confidence because of the very limited sample size."
}
Text: Sieht toll aus 😍😍👏
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 55,
"overall_score": 60,
"overall_confidence": 40,
"comment_types": [
{
"type": "positive compliment / emoji reaction",
"count": 1,
"purpose": "express approval, boost visible engagement and social proof"
}
],
"interpretation": "The single comment \"Sieht toll aus 😍😍👏\" is a short, positive compliment using emojis. This type of comment typically serves to show approval and increase apparent engagement; it is common from genuine followers but also common in low-effort bot or engagement-farm replies. Given only one comment to analyze, the evidence leans toward genuine positive engagement (hence a low fakeness score), but confidence is limited because the comment is generic and could be produced automatically. For advertising feasibility: this single data point is insufficient to conclude strong, authentic audience engagement. Recommended next steps before purchasing ads: (1) analyze a larger sample of recent comments for repetition, timing patterns, and language variety; (2) inspect commenter profiles for real follower counts, activity, and posting history; (3) check comment-to-follower ratio and comment likes; (4) look for patterns of generic praise or repeated phrases across posts (a sign of fake engagement). With more comprehensive comment and audience signals, the overall assessment can be refined; currently the post shows low suspicion but insufficient evidence to confidently recommend ad spend."
}
|
https://www.instagram.com/reel/C3F0SgbtiTK
-
Comment ER: 0.10%
Analysis
{
"income_level": {
"Score": 60,
"Confidence": 60,
"Interpretation": "Mid-to-upper middle indicators: neat, modern indoor background, well-groomed appearance, manicured nails, tasteful hoop earrings and a well-made knit sweater. No clear premium-brand cues (Aesop/Jo Malone/La Mer) or overt low-end signals. Evidence is limited to close-up frames indoors, so confidence is moderate."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Clear talking-head format: subject is centered, looking into camera, mouth movement consistent with speech (transcript present), directly addresses the viewer and explains mistakes and tips."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly makeup-focused: on-screen text lists makeup errors, the creator demonstrates with a pencil and discusses how proper makeup makes you look younger; call-to-action invites followers for more makeup tips and a live session."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No visible advertising or logos for low-cost retailers (Shein, AliExpress, Temu, Lidl, etc.) in frames or text overlays; all visible text relates to makeup instruction and following for tutorials."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No pillow advertising visible; overlays and visuals only reference makeup lessons and errors."
},
"ads_focus_consistency": {
"Score": 95,
"Confidence": 85,
"Interpretation": "Promotional content (follow invitation, free make-up live) is focused on a single coherent theme (makeup/beauty education). No mixed unrelated product categories are shown in the analyzed frames."
},
"sales_authenticity": {
"Score": 80,
"Confidence": 70,
"Interpretation": "Promotion appears authentic and instructional: creator points out specific mistakes (black kajal, missing eyeshadow base), demonstrates with tools on-camera, and explains the effect ('can look years younger/older'). There are no obvious scripted product claims or brand pushes, but product-level detail and long-form evidence are limited."
},
"frequency_of_advertising": {
"Score": 100,
"Confidence": 85,
"Interpretation": "Advertising/promotion is present within the content: repeated on-screen calls to follow and join a free make-up live (visible overlay text and spoken CTA)."
},
"structured_thinking": {
"Score": 85,
"Confidence": 75,
"Interpretation": "Shows structured approach: lists specific errors, demonstrates each point on-camera, and gives a concise cause–effect message ('wrong makeup makes you older; right makeup makes you younger') plus a clear next action (follow/join live)."
},
"knowledge_depth": {
"Score": 65,
"Confidence": 60,
"Interpretation": "Practical, actionable tips are offered (e.g., avoid black kajal, use eyeshadow base), consistent with advanced-enthusiast to mainstream professional knowledge. However, there is no deep technical explanation or specialized terminology visible, so depth appears useful but not highly technical."
},
"age_over_30": {
"Score": 80,
"Confidence": 60,
"Interpretation": "Visual appearance and styling (mature facial features, makeup style) suggest the creator is likely over 35. Still, exact age cannot be confirmed from frames alone, so confidence is moderate."
},
"intelligence": {
"Score": 75,
"Confidence": 70,
"Interpretation": "Communicates clearly and concisely, uses cause–effect reasoning and stepwise demonstration (identifies mistakes, explains effect, proposes solution). Speech (transcript) is structured and purposeful, indicating solid communicative intelligence."
},
"personal_values": {
"Score": 60,
"Confidence": 55,
"Interpretation": "Some first-person orientation and consistent theme (teaching makeup, beauty as self-care) are visible in text and speech ('follow me to learn'), but stronger value-language (explicit principles or worldview statements) is limited in the provided frames."
},
"enthusiasm": {
"Score": 85,
"Confidence": 80,
"Interpretation": "Creator displays positive energy: smiles, expressive gestures, inviting tone in transcript ('I look forward to you'), and animated demonstration—consistent signs of enthusiasm visible on camera."
},
"charisma": {
"Score": 80,
"Confidence": 70,
"Interpretation": "Engaging on-camera presence with direct address, expressive facial gestures, and a clear call-to-action. The delivery is persuasive and personable, suggesting above-average charisma in this niche."
,
"expert_status": {
"Score": 50,
"Confidence": 50,
"Interpretation": "Evidence of practical skill and teaching (step-by-step demo, critique of common mistakes) suggests a strong enthusiast or semi-professional makeup educator, but no explicit credentials, professional titles, clinic/studio environment, or client-work proof are visible to confirm full expert status."
}
}
Comments (15)
Text: Wow 😍
Analysis: {
"fakeness_score": 45,
"fakeness_confidence": 40,
"overall_score": 35,
"overall_confidence": 45,
"comment_types": [
{
"type": "short positive / emoji-only",
"count": 1,
"purpose": "Express simple admiration/approval and increase visible engagement; can be genuine fandom response or low-effort/comment-bot output."
}
],
"interpretation": "Only one comment is provided: \"Wow 😍\". This is a very short, generic positive reaction that commonly appears on influencer posts. Such comments serve to boost visible engagement but give almost no information about an engaged, purchasing audience. Strengths: it indicates at least some positive reception. Weaknesses and risks: emoji-only and one- or two-word praise are frequent patterns used by bots, engagement pods, or non-committal followers, so they are weak evidence of authentic interest or buying intent. Confidence in assessing fakeness is limited because the sample size is one comment; a single generic comment is ambiguous. For ad-purchase decisions you should not rely on this alone. Recommended next checks before buying advertising or sponsorships: examine the full comment set for diversity (questions, tagged friends, detailed praise), timing patterns (many comments in short bursts), commenter profiles (real accounts, full bios, profile pictures, posting history), follower-to-comment ratio, comment likes/replies, and external metrics (link clicks, story views, reel saves). Based on the single provided comment, I rate the comment set as moderately suspicious and give a cautious low-to-moderate suitability for advertising until a broader engagement audit is performed."
}
Text: @rukiyevizercimen
Analysis: {
"fakeness_score": 60,
"fakeness_confidence": 45,
"overall_score": 30,
"overall_confidence": 40,
"comment_types": [
{
"type": "user_mention/tag",
"count": 1,
"purpose": "Упоминание другого аккаунта — вероятно «отметь друга» (уведомление, привлечение внимания), либо простая персональная отметка; может также быть часть спам‑бота/комментаторского пула."
}
],
"interpretation": "Анализ основан на единственном комментарии «@rukiyevizercimen». Это типичный формат отметки аккаунта: либо пользователь отмечает знакомого, чтобы привлечь его внимание к посту, либо комментарий создан автоматически/в рамках «комментарного пула» для имитации вовлечённости. По одной записи нельзя надёжно отличить органическую отметку от фейковой активности — признаки подозрительности: отсутствие текстовой реакции, только ник, что часто встречается у спам‑ботов или у договорных взаимных отметок. Рекомендации: собрать больше комментариев и метаданных (время публикаций комментариев, повторяющиеся ники, профили комментаторов — возраст, активность, подписчики, фото, язык), проверить соотношение лайков/комментариев и динамику роста подписчиков. На основании одного такого комментария я бы рекомендовал с осторожностью относиться к качеству аудитории этого поста и запросить более полноту данных перед покупкой рекламного размещения."
}
Text: ❤️❤️❤️mega lieben Dank 😍
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 45,
"overall_score": 40,
"overall_confidence": 40,
"comment_types": [
{
"type": "positive appreciation / gratitude",
"count": 1,
"purpose": "Express thanks and affection toward the poster; general positive engagement (emotional support and affirmation)."
}
],
"interpretation": "Comment content: \"❤️❤️❤️mega lieben Dank 😍\" (German: \"mega thank you\" with heart/heart-eyes emojis). Sentiment is clearly positive and supportive. As a single data point this reads as a genuine follower expressing gratitude; language is natural and uses emojis in a typical human way, which lowers the probability of being fake. However, with only one comment and no information about the commenter account(s), timing, or volume/diversity of other comments, confidence is limited. For advertising feasibility this single supportive comment is modestly positive but insufficient evidence of broad, authentic audience engagement. Recommended next steps: analyze a larger sample of recent comments, check commenter profiles for real-account signals (profile photos, posting history, follower counts, mutual interactions), measure like-to-comment ratios and engagement rate, and look for repetitive phrasing or comment-copy patterns that would indicate bot/inorganic activity."
}
Text: Richtig … und weniger ist oft mehr
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 65,
"overall_score": 45,
"overall_confidence": 60,
"comment_types": [
{
"type": "Supportive / affirmation",
"count": 1,
"purpose": "Express agreement with the post and offer a brief endorsement of the message ('Right … and less is often more')."
}
],
"interpretation": "The single comment is a short, positive agreement with the post's message. It reads as a genuine, context-appropriate reaction rather than a promotional, generic, or obviously automated comment. Fakeness is low because the language is natural and relevant, but confidence is not maximal because a single short comment can still be generic or part of low-effort engagement. For influencer-advertising feasibility this single comment provides only weak evidence of an engaged, high-quality audience: it shows at least one contextual supporter but tells us nothing about volume, diversity, or repeated engagement. Recommendation: gather a larger sample of comments, check like-to-follower ratios, comment timestamps, commenter profiles (real accounts vs. suspicious/bot-like), and variety of responses before deciding on ad purchase."
}
Text: 👏👏👏👏
Analysis: {
"fakeness_score": 60,
"fakeness_confidence": 30,
"overall_score": 35,
"overall_confidence": 25,
"comment_types": [
{
"type": "Emoji-only applause",
"count": 1,
"purpose": "Quick positive reaction / affirmation and engagement boost; low-information praise that can be posted by genuine followers, casual viewers, or automated/engagement-farmed accounts."
}
],
"interpretation": "Only a single comment ('👏👏👏👏') was provided, so any assessment is highly limited. Emoji-only applause is a generic positive signal that increases visible engagement but conveys no substantive endorsement or intent to act (no questions, no product mentions, no purchase signals). Such comments are common from real fans and casual viewers, but they are also frequently produced by low-effort accounts or purchased engagement. Given the single data point, I assign a moderate-to-high fakeness score (60) with low confidence (30) because there's insufficient context (no commenter profile data, no timestamp patterns, no volume or repetition). For advertising purchase feasibility, the comment content is weak evidence of genuine, high-value engagement; therefore the overall suitability score is low-to-moderate (35) with low confidence (25). Recommended next steps before a buying decision: analyze a larger sample of comments (content diversity, recurring commenters), check commenter profiles for authenticity (profile age, follower/following ratios, posting history), compare likes-to-comments ratio and growth patterns, inspect comment timestamps for unnatural bursts, and look for meaningful interactions (questions, product mentions, UGC). With more data those metrics can be quantified and the confidence in fakeness and overall assessment materially improved."
}
Text: Wie gerne ich immer Frauen, die den Kajal so auftragen ansprechen würde. Aber ich Trau mich nicht 🥹 Ich schwöre fürs Abschminken auf die Emulsion von @ohganicals kaum bekannt, aber besser als alles, was ich davor hatte!
Analysis: {
"fakeness_score": 20,
"fakeness_confidence": 65,
"overall_score": 72,
"overall_confidence": 60,
"comment_types": [
{
"type": "Engagement/Reaction",
"count": 1,
"purpose": "Expresses admiration for the post content (kajal application) and a personal emotional reaction (shyness/hesitation)."
},
{
"type": "Personal anecdote/experience",
"count": 1,
"purpose": "Shares the commenter's own routine (makeup removal) and genuine-seeming preference for a specific product."
},
{
"type": "Brand mention/tag",
"count": 1,
"purpose": "References and tags a brand (@ohganicals), ostensibly to recommend a product to others."
},
{
"type": "Subtle endorsement",
"count": 1,
"purpose": "Recommends a product qualitatively ('better than everything I had before') without an explicit call-to-action or commercial phrasing."
}
],
"interpretation": "This single comment reads as plausibly genuine. It combines a personal reaction to the post (admiration, hesitation to approach) with a first-person product recommendation and a tagged brand. Markers supporting authenticity: specific, personal detail (shyness + removal routine), natural language flow, low-pressure endorsement, and a single emoji. Marker raising caution: explicit brand handle mention—this can be organic but is also a common pattern in paid/affiliate comments. With only one comment, it's not possible to detect network-level signs of inauthentic activity (repetition across comments, timing patterns, suspicious accounts). For influencer-ad buying decisions this comment is a modestly positive signal: it indicates an engaged audience interested in makeup and willing to recommend products. Recommendation: gather more comments and analyze account-level signals (follower quality, comment patterns, commenter account authenticity, timing, and repetition of the same brand mentions) before committing to advertising spend."
}
Text: Du hast recht mit dem richtigen Make-up 😍kann man viel erreichen 👏
Analysis: {
"fakeness_score": 35,
"fakeness_confidence": 55,
"overall_score": 60,
"overall_confidence": 50,
"comment_types": [
{
"type": "supportive/compliment",
"count": 1,
"purpose": "Positive reinforcement and social proof — short praise about makeup and the influencer's skill, using emojis to express enthusiasm."
}
],
"interpretation": "Only one comment was provided: 'Du hast recht mit dem richtigen Make-up 😍kann man viel erreichen 👏' — a brief, on-topic positive compliment. That style is consistent with a genuine casual follower or a lightweight engagement comment; it is short and generic enough that it could also come from an engagement pod or be a low-effort bot, so fakeness is assessed as low-to-moderate (35) with moderate confidence. For advertising-feasibility: this single positive comment is mildly encouraging (overall score 60) but insufficient evidence alone. Recommend reviewing a larger sample of comments, commenter profiles (age, follower counts, activity), like-to-comment ratio, comment diversity (questions, critiques, long-form testimonials), timing patterns, and recent sponsored post performance before purchasing ads or partnerships."
}
Text: Супер 👍
Analysis: {
"fakeness_score": 60,
"fakeness_confidence": 45,
"overall_score": 30,
"overall_confidence": 40,
"comment_types": [
{
"type": "generic compliment / short positive",
"count": 1,
"purpose": "brief positive feedback / social proof. Low informational value — can be genuine fan praise or low-effort/bot engagement."
}
],
"interpretation": "Only one comment is available: a short Russian-language positive remark \"Супер 👍\". This is a generic, low-effort compliment that provides little signal about actual audience interest in the post or product. Such comments are common from both real followers and automated/paid engagement services; the brevity, lack of reference to post specifics, and presence of an emoji slightly increase the probability it may be inauthentic or low-value. Given the extremely small sample size, conclusions are tentative. For ad-buy decisions, this single comment is insufficient to demonstrate engaged, relevant audience. Recommended next steps: analyze a larger sample of recent posts (comment volume, sentiment distribution), inspect commenter accounts (profile photos, bios, posting history, follower counts), measure like-to-comment ratios and engagement rates, check for repeated identical comments across posts, and review follower growth and post reach metrics. Based on current evidence, treat comments as low-confidence social proof and require deeper audit before confirming influencer suitability for advertising."
}
Text: Инночка , красотка.🔥🔥❤️❤️👏👏
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 65,
"overall_score": 35,
"overall_confidence": 55,
"comment_types": [
{
"type": "compliment / generic praise",
"count": 1,
"purpose": "positive reinforcement / social support — short encouragement likely from a follower, friend, or admirer (builds engagement and shows appreciation)"
}
],
"interpretation": "The single comment «Инночка , красотка.🔥🔥❤️❤️👏👏» is a brief, affectionate compliment using a diminutive name form and multiple emojis. This style typically indicates a real follower or friend showing support rather than a detailed, transaction-oriented message. Strengths: personal tone and emojis lend authenticity. Weaknesses: the comment is generic and short, providing limited signal about meaningful audience interest or purchase intent. With only one comment, you cannot judge overall comment authenticity or organic engagement for ad-buy decisions. Recommendation: collect more comments and run additional checks (comment diversity, repeated templates, commenter profile inspection, comments-to-likes ratio, timestamps, follower quality) before concluding on advertising suitability."
}
Text: 👏👏
Analysis: {
"fakeness_score": 60,
"fakeness_confidence": 45,
"overall_score": 30,
"overall_confidence": 45,
"comment_types": [
{
"type": "emoji-only / generic praise",
"count": 1,
"purpose": "Show quick approval or support; light engagement to boost visible activity (could be genuine clap of approval or low-effort/bot engagement)."
}
],
"interpretation": "Only a single comment is available: two clapping-hands emojis. This is a low-information, low-effort engagement signal. Emoji-only comments frequently appear as genuine quick reactions from followers, but they are also common from bots, engagement pods, or mass-generic accounts. With one comment alone there is insufficient evidence of healthy, organic conversation or audience quality. For advertising decisions, this sample indicates weak comment quality — proceed with caution and perform a deeper audit (look at comment diversity, repeated identical comments across posts, commenter profiles for authenticity, like-to-comment ratios, timing patterns) before committing to purchase or partnerships."
}
Text: Ist es nicht heute?wenn ja,wie komm ich dahin?
Analysis: {
"fakeness_score": 5,
"fakeness_confidence": 75,
"overall_score": 45,
"overall_confidence": 60,
"comment_types": [
{
"type": "Question (Logistics/Attendance)",
"count": 1,
"purpose": "Asking whether an event is happening today and how to get there — seeks information/confirmation from the poster; indicates potential real-world attendance interest."
}
],
"interpretation": "The single comment is a short, direct question in German about event timing and directions. It reads as genuine follower engagement (not a generic compliment, emoji flood, tag-for-tag or link spam), lacking bot-like patterns. However, one comment is insufficient to judge overall comment authenticity or community quality. For advertising feasibility this is a small positive signal (real people asking practical questions), but you should not base a purchase decision on this alone. Recommended next steps: examine a larger sample of recent comments for diversity and natural language, compare comment volume to follower count (engagement rate), check commenter profiles for real accounts and prior activity, look for repeated templates or suspicious accounts, and review likes, saves and story interactions to corroborate genuine reach."
}
Text: 🔥🔥🔥
Analysis: {
"fakeness_score": 55,
"fakeness_confidence": 40,
"overall_score": 45,
"overall_confidence": 35,
"comment_types": [
{
"type": "emoji_reaction",
"count": 1,
"purpose": "Expresses enthusiasm/approval. Low-effort engagement that increases visible engagement metrics but provides little qualitative feedback; can come from genuine followers, engagement pods, or bots."
}
],
"interpretation": "The single comment (\"🔥🔥🔥\") is a generic positive reaction and has low information value. It indicates some level of audience approval but does not demonstrate meaningful engagement (no questions, specifics, or conversation). Such short emoji comments are common both from real fans and from coordinated/bought engagement, so authenticity cannot be determined from this alone. Given only this one comment, the post's comment quality is inconclusive and leans toward low-quality engagement. For advertising decisions, request additional signals: comment diversity and substance across multiple posts, follower-quality audit (active followers, follower growth patterns), like-to-comment ratios, timing of comments, and account provenance. Based on the available evidence, I rate the comment set as moderately suspicious (fakeness ~55) and the post as marginally acceptable for advertising (~45); confidence is limited due to the extremely small sample size."
}
Text: Unglaublich 👏👏👏
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 50,
"overall_score": 45,
"overall_confidence": 45,
"comment_types": [
{
"type": "Praise / Positive feedback",
"count": 1,
"purpose": "Express admiration and approval (social proof). Short positive reaction that signals engagement and endorsement of the post content."
}
],
"interpretation": "Only a single comment is available: \"Unglaublich 👏👏👏\" (\"Unbelievable\" with clapping emojis). This is a brief, positive endorsement typical of genuine follower reactions. It contains both text and emojis, which slightly reduces the likelihood of being a templated bot reply. However, with only one data point it's impossible to robustly detect coordinated or fake behavior — patterns (repetition across posts, multiple similar comments, commenter account quality) are unknown. Given that, I rate the comment's fakeness low (15/100) but with moderate uncertainty (confidence 50/100). For advertising feasibility, a lone positive comment provides some social proof but is insufficient evidence of broad authentic engagement; the overall assessment is cautious (45/100) with moderate confidence (45/100). Recommend analyzing: total number of comments and likes, distribution of comment types, commenter account history (age, follower count, activity), timing of comments, and recurring phrasing across recent posts before making a buy decision."
}
Text: 🔥🔥🔥
Analysis: {
"fakeness_score": 55,
"fakeness_confidence": 35,
"overall_score": 40,
"overall_confidence": 30,
"comment_types": [
{
"type": "emoji reaction",
"count": 1,
"purpose": "Express enthusiasm/approval and quick engagement (positive reaction; increases visible engagement without substantive feedback)."
}
],
"interpretation": "Only a single comment is available: three fire emojis (\"🔥🔥🔥\"). This is a non-substantive, high-level engagement signal that typically indicates enthusiasm or approval but provides no information about audience relevance, intent to purchase, or genuine interest. Short emoji-only comments are commonly left by real followers, casual viewers, engagement pods, or low-effort bot accounts — on their own they are weak evidence either for or against authenticity. Given the lack of diverse, substantive comments (questions, detailed praise, tagging friends, or criticism), the comment sample is insufficient to support a strong conclusion about audience quality. For advertising-purchase decisions, rely on additional signals: follower count and growth patterns, average likes per post, engagement rate (likes+comments/followers), comment diversity and repetition across posts, demographic alignment with the advertiser, and any patterns of identical or templated comments across multiple posts. Recommended next steps: gather a larger comment sample across several recent posts, check for repeated short emoji/comments (possible bot/pod activity), review follower authenticity metrics (follower-to-engagement ratio, sudden spikes), and request audience insights from the influencer (age, location, interests). Based on this single emoji comment, I rate the likelihood of inauthentic engagement moderately high (fakeness_score 55) but with low confidence; overall suitability for advertising is currently low to uncertain (overall_score 40) pending more comprehensive data."
}
Text: Erledigt
Analysis: {
"fakeness_score": 20,
"fakeness_confidence": 60,
"overall_score": 25,
"overall_confidence": 55,
"comment_types": [
{
"type": "Action confirmation / transactional",
"count": 1,
"purpose": "Short acknowledgment indicating a task has been completed or an instruction followed — likely internal/admin communication rather than audience engagement or endorsement."
}
],
"interpretation": "The single comment 'Erledigt' (German: 'Done') is terse and transactional. It likely reflects internal coordination (a team member, contractor or collaborator confirming completion) or a simple acknowledgement from a follower, rather than an engaged, promotional or opinionated response. As a result, the comment provides very little signal about authentic audience interest, sentiment, or influence reach. The low fakeness score reflects that such short confirmations are commonly genuine communications, but ambiguity remains (could be boilerplate/bot or repeated across posts). The overall suitability for advertising decisions based solely on this comment is low — you cannot assess audience quality, engagement depth, or authenticity from one short, context-free comment. Recommended next steps: analyze a larger sample of comments across multiple posts for diversity (questions, emojis, tags, length), check commenter profiles for real accounts vs. newly created/bot-like behavior, evaluate likes and comment rates relative to follower count, and look for repeated identical comments across posts which would increase fakeness."
}
|
https://www.instagram.com/reel/DTxiUwRCuTn
-
Comment ER: 0.00%
Analysis
{
"income_level": {
"Score": 65,
"Confidence": 50,
"Interpretation": "Mid-to-above-average signals: neat, neutral aesthetic (manicured nails), niche natural-cosmetics packaging (Spirit of Rügen), wooden massage tool and small premium-feeling jars. No clear luxury brands (La Mer, Aesop) or explicit low-cost signals. Evidence is limited to product shots and hands, so confidence is moderate."
},
"talking_head": {
"Score": 10,
"Confidence": 80,
"Interpretation": "No visible face or direct-to-camera headshot in frames — only hands and product close-ups. Transcript shows first-person speech but format is product close-up with voiceover/hand-held narration rather than a classic talking-head (face‑to‑camera)."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Clear and consistent beauty/self-care identity: multiple skincare/bodycare items (masks, squalane, body peeling, bath salts, lip balm), repeated discussion of routines and uses in the transcript — strong, coherent alignment."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No visible advertising or branding for low-cost retailers (Shein/Temu/AliExpress/etc.) in frames or transcript; the promotion focuses on a niche natural-cosmetic brand."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No pillow advertising present in the frames; all visible products are cosmetics/beauty items."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Advertising is tightly focused: all promoted items are natural cosmetics / bodycare (masks, oils, bath salts, scrubs, creams). On-screen text and transcript consistently promote the same product category and shop code."
},
"sales_authenticity": {
"Score": 90,
"Confidence": 85,
"Interpretation": "Strong authenticity signals: first-person statements ('Meine Bestellung, wie jeden Monat'), specific usage instructions ('nur ein Teelöffelchen ins Badewasser'), concrete product benefits and contexts (relaxing, detox, 'gut für Füße/Ellenbogen', 'wenn ich wichtige Termine habe' for lifting mask), demonstration of items on camera. These indicate realistic, integrated product use rather than generic scripted praise."
},
"frequency_of_advertising": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Advertising is present inside the content: repeated on-screen sale text ('-25% MIT CODE INA25 NUR 72 STUNDEN') and the narrator walks through many products — clear in-content promotion."
},
"structured_thinking": {
"Score": 85,
"Confidence": 80,
"Interpretation": "The speaker organizes content: lists products by category, explains where/how they use them, gives examples ('für Füße, Ellenbogen', 'bei wichtigen Terminen'), and compares variants (different masks, peels). Not deep technical argumentation but shows coherent, practical structure and cause/effect usage."
},
"knowledge_depth": {
"Score": 50,
"Confidence": 70,
"Interpretation": "Information is practical and product-oriented (usage, benefits) but not specialist: no technical ingredient breakdowns or professional contraindications. This matches mainstream/advanced-enthusiast level rather than narrow professional or scientific insight."
},
"age_over_30": {
"Score": 40,
"Confidence": 40,
"Interpretation": "No clear age markers. Hands show manicured nails and mature presentation but that is not a reliable indicator of age >35. Transcript language gives no definite age cues. Low confidence."
},
"intelligence": {
"Score": 70,
"Confidence": 65,
"Interpretation": "Communicates clearly and practically, structures items and use-cases, gives reasons for choices — suggests competent, organized thinking. Not highly technical, but coherent and useful."
},
"personal_values": {
"Score": 75,
"Confidence": 70,
"Interpretation": "First-person statements ('ich bestelle immer'), consistent choice of natural/self-care products, and expressed preferences (favorites, routines) indicate a stable value anchor around self-care/quality. The speaker voices preferences and recommendations, suggesting a personal styling of content that filters audience."
},
"enthusiasm": {
"Score": 90,
"Confidence": 85,
"Interpretation": "Transcript uses positive, emphatic language ('richtig gut', 'mega', 'ganz, ganz Schönes') and the presenter repeatedly praises products and their effects — frames and tone indicate clear enthusiasm and positive energy."
},
"charisma": {
"Score": 70,
"Confidence": 60,
"Interpretation": "Warm, personable phrasing (addressing 'Mädels'), concrete recommendations and friendly tone suggest the creator can engage and invite action. Lack of visible face reduces the emotional impact, so charisma is plausible but partially inferred."
,
"expert_status": {
"Score": 50,
"Confidence": 50,
"Interpretation": "No professional credentials or clinical environment visible. Repeated product knowledge and routine usage point to a strong enthusiast / semi-professional level rather than formal expert status. Evidence supports moderate (50) rather than high expert score."
}
}
Comments (0)
No comments
|
https://www.instagram.com/reel/DTwxoA_iiPU
-
Comment ER: 0.00%
Analysis
{
"income_level": {
"Score": 70,
"Confidence": 60,
"Interpretation": "Visual cues show a polished, intentional aesthetic: neat studio lighting, well-groomed appearance, clean neutral interior, gold hoop earrings, manicured nails and a soft mohair/angora-like sweater — all suggest mid-to-premium lifestyle rather than low-income. No explicit luxury brands shown so not maximum score; moderate confidence because home/background and possessions are limited in frames."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Clear talking-head format: the creator is centered on screen, making eye contact, moving mouth (transcript present) and verbally addressing viewers ('Folge mir...'). Frames show direct-to-camera speaking and demonstration."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly a makeup tutorial for 'Schlupflider' (hooded eyelids). Multiple frames show step-by-step application (Q-tip, brush, mascara) and on-screen text invites followers for more make-up tips — strong, consistent beauty/self-care identity."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No visible advertising or logos for low-cost retailers (Shein/Temu/AliExpress/Aldi/Lidl etc.) in the provided frames or captions."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No pillow advertising visible in the frames; no Sleep & Glow or other pillow brands shown."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 80,
"Interpretation": "No advertising content is present to create inconsistency. The content is a single coherent category (makeup/tutorial), so advertising consistency is effectively satisfied."
},
"sales_authenticity": {
"Score": 100,
"Confidence": 80,
"Interpretation": "No advertising present to assess authenticity; therefore there is no sign of scripted/generic promotions in these frames. Assessment limited by absence of sponsored material."
},
"frequency_of_advertising": {
"Score": 0,
"Confidence": 95,
"Interpretation": "Across provided frames there is no advertising present; content is a pure makeup tutorial with no product plugs or sponsor overlays."
},
"structured_thinking": {
"Score": 60,
"Confidence": 60,
"Interpretation": "Frames show a stepwise demonstration (marking area with Q‑tip, blending with brush, applying mascara) suggesting procedural structure. However spoken captions are brief and there is limited visible explanatory language in the transcript, so evidence of deeper argumentative structure is moderate."
},
"knowledge_depth": {
"Score": 70,
"Confidence": 60,
"Interpretation": "The technique is targeted (makeup for hooded eyelids) and practical — useful to viewers and above mass-generic tips (advanced enthusiast level). Not presenting scientific or professional-level depth; judgement based on visible step-by-step technique rather than technical explanation."
},
"age_over_30": {
"Score": 80,
"Confidence": 60,
"Interpretation": "Facial features, makeup style and presentation suggest a mature creator likely over 35. Visual evidence is indicative but age cannot be determined precisely from frames, so confidence is moderate."
},
"intelligence": {
"Score": 70,
"Confidence": 60,
"Interpretation": "Presentation appears clear and purposeful; demonstration implies practical problem-solving (technique to address hooded lids). Limited verbal transcript prevents stronger assessment of reasoning or vocabulary, so score is moderate."
},
"personal_values": {
"Score": 30,
"Confidence": 60,
"Interpretation": "Frames/captions focus on practical makeup help and invitation to follow; there are no explicit statements of deeper personal principles, worldview, or value-based positioning visible in the provided material."
},
"enthusiasm": {
"Score": 80,
"Confidence": 80,
"Interpretation": "Tone and expressions are warm and positive; on-screen text includes friendly invitations ('Ich freue mich auf dich') and the delivery is approachable and encouraging, indicating clear positive energy."
},
"charisma": {
"Score": 75,
"Confidence": 70,
"Interpretation": "The creator presents confidently, makes eye contact, and demonstrates skills in a polished way — engaging and likeable. Charisma appears above average but not overwhelmingly demonstrative in the short clips."
,
"expert_status": {
"Score": 50,
"Confidence": 60,
"Interpretation": "There is moderate evidence of skillful makeup technique (targeted approach for hooded eyelids, confident tool use), suggesting a strong enthusiast or semi‑professional makeup artist. No visible credentials, professional titles, clinic or studio branding to support a high-confidence expert classification."
}
}
Comments (2)
Text: 🎉💚🎉🤗
Analysis: {
"fakeness_score": 45,
"fakeness_confidence": 35,
"overall_score": 40,
"overall_confidence": 30,
"comment_types": [
{
"type": "emoji-only",
"count": 1,
"purpose": "Positive/reactive engagement — celebratory or supportive reaction with no informational content. Low-effort engagement that can be either genuine quick-reaction or inorganic/bot-generated."
}
],
"interpretation": "Only one comment is available and it consists solely of celebratory emojis (🎉💚🎉🤗). This is a weak signal: it indicates positive sentiment but provides no demographic, intent, or purchase-related information. Emoji-only replies are common from real followers but are also frequently used in engagement farms or by low-effort bot accounts, so there is a moderate chance of inauthenticity and high uncertainty. For advertising-feasibility: the single, low-content comment does not demonstrate strong, actionable audience engagement or intent; based on this limited evidence I rate overall suitability for ad purchase below average. Recommended next steps before making a buying decision: analyze a larger sample of recent comments for depth and diversity, check like-to-comment ratios, review follower quality (growth patterns, follower-to-engagement mismatch), and inspect commenter profiles for authenticity signals."
}
Text: Liebe Ina Du hast ein wunderschönes Gesicht 😍
Analysis: {
"fakeness_score": 20,
"fakeness_confidence": 60,
"overall_score": 50,
"overall_confidence": 50,
"comment_types": [
{
"type": "Compliment / Fan praise",
"count": 1,
"purpose": "Positive social reinforcement (personal praise, builds influencer social proof)"
}
],
"interpretation": "The single comment is a short, language-specific compliment in German with a heart-eyes emoji: \"Liebe Ina Du hast ein wunderschönes Gesicht 😍\". This reads as low-effort but typical follower praise rather than explicit promotion, link-spam, or call-to-action. Indicators against fakeness: personalized name mention, natural phrasing, emoji usage, and absence of commercial tokens or links. Indicators for potential inauthenticity are weakly present only in the comment's generic nature (single-sentence compliment), which is a form often seen from both genuine followers and generic bot accounts. Given only one comment, the sample size is too small to draw firm conclusions about overall audience quality. For advertising feasibility: this comment is neutral-to-slightly-positive evidence (shows at least some positive engagement), but is insufficient alone to justify an ad buy. Recommended next steps: review a larger sample of comments across multiple recent posts for repetition patterns, check commenter account authenticity (profile age, follower count, activity), compare comment-to-follower and like-to-follower ratios, and look for repetitive phrasing or mass-posted compliments. If broader comment patterns similarly show genuine, varied engagement, the influencer becomes more viable; if comments are numerous but formulaic/repeated, that indicates higher fakeness and reduces suitability."
}
|
https://www.instagram.com/reel/DTvo7lDjQl2
-
Comment ER: 0.00%
Analysis
{
"income_level": {
"Score": 75,
"Confidence": 60,
"Interpretation": "Visual cues show a polished, tasteful presentation: well-groomed hair and nails, layered necklaces and noticeable earrings, neat interior (cabinetry, lamp, decorative trophy in background) and no cheap/bright plastic items. No explicit luxury brands visible, but overall frames align with an above-average / mid-to-premium lifestyle rather than low-income. Limited home context reduces confidence."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Clear talking-head format: the creator appears on camera, face-centered, making direct eye contact and speaking (transcript present). Mouth movement and first-person speech in captions support active on-camera explanation."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly and consistently about makeup: repeated demonstrations (lipstick, eyeliner, mascara, brushes, tools), on-screen text 'ÄLTER & JÜNGER', and transcript stating she is a Make-up-Artist with a free live session — strong, unambiguous beauty/self-care alignment."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No visible advertising or logos for low-cost retailers (AliExpress, Shein, Temu, Lidl, Aldi etc.) in the provided frames or transcript."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No pillow advertising detected in frames or transcript; content focuses on makeup/live event."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 90,
"Interpretation": "Promotional content (invitation to a free Make-up Live) is thematically consistent with the creator's beauty/makeup niche; no unrelated product categories are shown."
},
"sales_authenticity": {
"Score": 95,
"Confidence": 85,
"Interpretation": "Promotion is personal and educational: creator cites 24 years' experience, invites viewers to a free live tutorial, and demonstrates makeup techniques on camera (how/when/how-to). This reads as authentic, knowledge-based promotion rather than generic scripted selling. Some product detail/context is limited in the short frames, so confidence is slightly reduced."
},
"frequency_of_advertising": {
"Score": 100,
"Confidence": 90,
"Interpretation": "The clip contains explicit promotion (announcement/invitation to a free live Make-up session). Advertising/self-promotion is present within the content."
},
"structured_thinking": {
"Score": 80,
"Confidence": 70,
"Interpretation": "Frames and captions show claims ('wrong makeup makes you look older') plus demonstration of techniques and an organized invitation to a scheduled live lesson — indicating structured intent and a step‑by‑step teaching format. However, the short clips provide only limited explicit argument chains in text, so confidence is moderate."
},
"knowledge_depth": {
"Score": 80,
"Confidence": 70,
"Interpretation": "Creator identifies as a professional make-up artist with 24+ years and demonstrates technical steps and tools (liner, lashes, brushes, etc.), consistent with advanced-enthusiast / professional-mainstream knowledge. Not enough in these frames to indicate scientific-level novelty, so level is around professional mainstream / advanced enthusiast."
},
"age_over_30": {
"Score": 100,
"Confidence": 100,
"Interpretation": "The transcript explicitly states 'Ich bin 47 Jahre jung' (I am 47), a direct self-report indicating age over 35."
},
"intelligence": {
"Score": 75,
"Confidence": 60,
"Interpretation": "Speech and presentation are clear and professional; the creator communicates a coherent message, explains problems and offers a structured learning opportunity. Limited content depth in the clips constrains a higher assessment of analytical complexity."
},
"personal_values": {
"Score": 65,
"Confidence": 60,
"Interpretation": "Some value signals: emphasis on looking 'fresher/elegant/attractive', professional identity as a long-term make-up artist and offering education (free live). There are first-person statements, but explicit long-form value statements or boundary-setting language are limited in the provided frames."
},
"enthusiasm": {
"Score": 85,
"Confidence": 80,
"Interpretation": "Tone and transcript convey positive energy and invitation ('Ich freue mich sehr auf dich'), facial expressions and dynamic demonstrations show engagement and warmth. Evidence is consistent across frames."
},
"charisma": {
"Score": 80,
"Confidence": 70,
"Interpretation": "Creator presents confidently, uses direct address, demonstrates skills on camera and invites viewers to a live event — all suggestive of an engaging, persuasive presence. Limited footage prevents a top score but charisma is clearly present."
},
"expert_status": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Strong evidence of expert status in makeup artistry: the transcript states 24+ years as a make-up artist and trainer, and frames show professional techniques, tools, and demonstrations. Visual and textual signals reliably indicate professional expertise in makeup artistry."
}
}
Comments (0)
No comments
|
https://www.instagram.com/reel/DTvobiFjdfa
-
Comment ER: 0.00%
Analysis
{
"income_level": {
"Score": 65,
"Confidence": 60,
"Interpretation": "Visual cues point to a comfortable, mid-to-premium lifestyle (neatly styled hair, gold hoop earrings, manicured nails, soft angora-style sweater, polished makeup) but there are no clear high-luxury markers (no visible premium brand packaging, no luxury home or travel shots). Assessment limited by confined close-up frame."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Clear talking‑head format: creator's face is centered, eye contact with camera, mouth movement and German transcript indicate she speaks directly to viewers ('Schlupflider? Stopp!... Folge mir'). Visuals show engagement and stepwise explanation gestures."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly a makeup tutorial focused on correcting hooded eyelids (text overlay + step demonstration: dotted markings, blending, mascara). Strong, consistent self-care/beauty identity."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No visible advertising for low-cost retailers (Shein, Temu, AliExpress, Lidl, etc.) or store logos in the frames; content is a makeup tutorial without retail promo."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No pillow advertising present in the frames; no Sleep & Glow or any pillow products shown."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No advertising appears in the sampled frames — therefore no inconsistent ad mix. Content is focused on a single thematic category (makeup/tutorial)."
},
"sales_authenticity": {
"Score": 100,
"Confidence": 70,
"Interpretation": "No explicit ads to evaluate; the clip shows a practical, demonstrative tutorial (marks, blending, mascara) rather than scripted product plugs, which supports authenticity. Confidence reduced because there is no explicit sponsored copy to analyze."
},
"frequency_of_advertising": {
"Score": 0,
"Confidence": 95,
"Interpretation": "No advertising detected in the provided frames or transcript; content is instructional and ends with a follow call-to-action ('Folge mir für mehr Make-up-Tipps')."
},
"structured_thinking": {
"Score": 75,
"Confidence": 80,
"Interpretation": "Visual sequence shows a clear stepwise approach (marking with cotton swab, blending with brush, applying mascara) and transcript states the method is 'einfach, schnell, effektiv' — practical structure is present though verbal explanation is brief rather than deeply analytical."
},
"knowledge_depth": {
"Score": 60,
"Confidence": 70,
"Interpretation": "Advice is useful, practical makeup technique for hooded eyelids (targeted tip) — falls into advanced enthusiast / practical professional mainstream level. Not presenting rare scientific or professional-level depth; demonstration-focused rather than detailed theory."
},
"age_over_30": {
"Score": 80,
"Confidence": 70,
"Interpretation": "Facial features, skin texture, styling and the target topic (makeup for hooded eyelids) visually suggest the creator is likely older than 35. No explicit age provided; assessment based on appearance cues."
},
"intelligence": {
"Score": 70,
"Confidence": 60,
"Interpretation": "Presentation shows clear, goal-oriented communication and practical problem-solving (targeted technique for a specific issue). The clip is concise and organized but lacks extended verbal reasoning or complex explanations to evaluate higher cognitive/analytical markers."
},
"personal_values": {
"Score": 40,
"Confidence": 60,
"Interpretation": "Creator addresses viewer directly and emphasizes helpfulness ('Dieses Make‑up ist extra für dich'), but there are no explicit statements of enduring personal principles or value-driven reasoning in the frames. Limited evidence of a strongly articulated 'own truth'."
},
"enthusiasm": {
"Score": 80,
"Confidence": 80,
"Interpretation": "Tone and facial expressions (smiling, warm delivery) and CTA ('Ich freue mich auf dich') convey positive, friendly energy; the clip feels inviting and upbeat."
},
"charisma": {
"Score": 75,
"Confidence": 70,
"Interpretation": "Presenter is composed, visually engaging, and communicates directly with the audience in a personable way. Short format limits observation of broader inspirational dynamics, but delivery is confident and appealing."
,
"expert_status": {
"Score": 50,
"Confidence": 60,
"Interpretation": "Moderate evidence of professional-level skill (clean technique, stepwise demo) suggesting a strong enthusiast or semi-professional makeup artist, but no explicit credentials, clinic/studio environment, or on-screen title to confirm formal expert status."
}
}
Comments (0)
No comments
|
https://www.instagram.com/reel/DTvWNesCoXN
-
Comment ER: 0.00%
Analysis
{
"income_level": {
"Score": 70,
"Confidence": 60,
"Interpretation": "Visual cues show a polished, restrained aesthetic: neat hairstyle, manicured nails, gold hoop earrings, a soft-looking knit sweater and high-quality lighting. No overt low‑cost signals (no cheap plastic, loud logos or clutter) but there are also no explicit premium brand markers (no visible Aesop/La Mer packaging, luxury candles, cars, travel). Indicates mid-to-premium lifestyle but not clear European luxury."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Strong talking-head format: close-up of the blogger's face, centered in frame, direct eye contact with camera, visible hand gestures/tools (Q-tip, brush, mascara), and on-screen instructional text — clear self-recorded explanatory presentation."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly beauty-focused: step-by-step eye makeup tutorial for 'Schlupflider' (hooded lids), uses tools and brushes, shows technique, and overlay text invites followers for more makeup tips — consistent beauty / self-care identity."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No visible advertising or logos for low-cost retailers (Shein, Temu, AliExpress etc.) in the frames; overlays and visuals focus on makeup technique rather than bargain retailer promotions."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No pillow advertising visible in frames; content is makeup tutorial focused on eyes, with no pillow brand or product placement present."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 80,
"Interpretation": "No evidence of mixed or unrelated advertising categories. The visible messaging and visuals are coherent — makeup/eye technique only — so thematic consistency is high."
},
"sales_authenticity": {
"Score": 70,
"Confidence": 60,
"Interpretation": "Frames show a hands-on tutorial (demonstrating steps with tools, 'Einfach, schnell, effektiv' text) which reads as practical and usage-oriented rather than scripted ad copy. However, there are no visible sponsor labels, before/after outcomes beyond immediate demo, or explicit first-person testimony in captions — reasonable authenticity but limited direct sponsorship evidence."
},
"frequency_of_advertising": {
"Score": 0,
"Confidence": 95,
"Interpretation": "No advertising instances detected in the provided frames; content appears to be tutorial/organic rather than ad insertions."
},
"structured_thinking": {
"Score": 80,
"Confidence": 70,
"Interpretation": "The video presents a clear stepwise approach (marking areas, blending, mascara) and uses instructional overlay text ('Stopp', 'Einfach, schnell, effektiv') suggesting a structured tutorial rather than random tips. Some explicit verbal reasoning isn't visible in frames, but sequence and tools imply methodical instruction."
},
"knowledge_depth": {
"Score": 75,
"Confidence": 60,
"Interpretation": "Technique-level, practical knowledge for hooded lids: marking, blending and mascara technique visible — consistent with advanced enthusiast or experienced makeup artist level (diffusion level ~4). No evidence of niche scientific or professional dermatology insights."
},
"age_over_30": {
"Score": 85,
"Confidence": 70,
"Interpretation": "Facial features, styling and topic (tips for hooded lids) suggest a mature creator likely over 35; appearance and makeup style point toward someone in mid-30s/40s rather than a very young creator."
},
"intelligence": {
"Score": 75,
"Confidence": 60,
"Interpretation": "Presentation is composed, concise and methodical (clear sequencing of steps, purposeful gestures). Visual cues indicate clear communicative ability, though in-frame text and visuals are the primary evidence rather than extended spoken argumentation."
},
"personal_values": {
"Score": 60,
"Confidence": 50,
"Interpretation": "Some value signals toward self-care and tasteful presentation ('Dieses Make-up ist extra für dich', inviting followers). However, there is limited explicit first-person principled language or broader worldview in the frames; values are suggested but not deeply articulated."
},
"enthusiasm": {
"Score": 70,
"Confidence": 70,
"Interpretation": "Tone is warm and engaged visually: friendly eye contact, slight smiles, inviting overlays ('Folge mir für mehr Make-up-Tipps'). Enthusiasm is present but controlled and professional rather than highly exuberant."
},
"charisma": {
"Score": 80,
"Confidence": 65,
"Interpretation": "Strong on-camera presence: confident direct-address style, polished look, steady eye contact and clear demonstration — all signals of a creator who can engage and inspire viewers in the beauty niche."
},
"expert_status": {
"Score": 50,
"Confidence": 55,
"Interpretation": "Shows practical makeup skill and teaching-style framing (semi-professional). No visible credentials, clinical environment or explicit 'cosmetologist/makeup artist' title in frames, so evidence supports an experienced enthusiast or semi‑professional rather than a verified clinical expert."
}
}
Comments (1)
Text: Nice! Ich schau es mir eine Million mal an und raff es trotzdem nicht😂😂😂😂
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 75,
"overall_score": 35,
"overall_confidence": 40,
"comment_types": [
{
"type": "Genuine emotive engagement",
"count": 1,
"purpose": "Express amusement/confusion, positive reaction to content, increases visible engagement and social proof"
}
],
"interpretation": "The single comment — “Nice! Ich schau es mir eine Million mal an und raff es trotzdem nicht😂😂😂😂” — reads as an authentic, human reaction: amused, slightly confused, and positively engaged. Characteristics supporting low probability of fakery: natural phrasing in German, context-specific humor, use of multiple emojis, and a personal reaction rather than a generic promotional phrase. With only one comment provided, however, this is a very limited sample. You cannot reliably judge overall audience quality, engagement authenticity, or suitability for advertising from one comment alone. For influencer-ad purchase decisions you should review: volume and diversity of comments, repetition of identical comments, commenter profile signals (real profile photos, follower counts, posting history), like-to-follower ratio, comment timestamps (sudden bursts), and presence of generic short praise that often indicates bot/comment-farm activity. Based on this single comment: it is a small positive signal that the content elicits an emotional response, which can be useful for creative ad placements, but it is insufficient evidence to endorse ad spend. Recommended next steps: supply a larger sample of recent comments (50–200), or provide follower and engagement metrics so a more confident assessment can be made."
}
|