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Job: @beauty_by_ina_heinrich

218,924 followers completed
Analyze Result
{
  "income_level": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "Cumulative visual markers point to an above‑average / mid‑to‑premium lifestyle but not overt European luxury. Multiple analyses note polished interiors, fresh flowers/tulips (Posts 4,15), tasteful jewelry, manicured nails and repeated partnerships with mid‑premium cosmetics (Inglot) — all positive markers. No consistent high‑end brand badges (La Mer/Aesop/etc.) are shown and environment cues are moderate, so I judge mid‑premium rather than true luxury."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Strong, consistent talking‑head format across the corpus — many posts (e.g. Posts 1–18, 35, 38, 39) are explicitly reported as face‑on, direct eye contact, mouth movement matching German speech and first‑person instruction, indicating the blogger regularly speaks on camera."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 100,
    "Interpretation": "Clear, stable identity as a beauty/self‑care creator. Nearly every analyzed post is makeup/skincare focused (tutorials, product demos, live lessons). Examples: step‑by‑step make‑up lives and product demos are present in Posts 1–18, 23–25, 35, 39."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Across the provided analyses there are no detections of low‑cost retailer ads (Shein, AliExpress, Temu, Lidl, Aldi). Reviews repeatedly state absence of such brands (see Posts 1–18, 20–31, 33–36), and promoted brands are mid/premium (Inglot, Foreo, Nutrilite)."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising detected in the analyzed frames. Multiple posts explicitly note absence of pillow/Sleep & Glow ads (e.g. Posts 1–18, 23–31)."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "When advertising appears it remains coherent with the blogger's niche (cosmetics, beauty devices, supplements/wellness). Examples: Inglot campaigns (Posts 4,23–25,36), Foreo (Post 31), Nutrilite/Biogena supplements (Post 20) — all within beauty/wellness, not heterogeneous unrelated categories."
  },
  "sales_authenticity": {
    "Score": 85,
    "Confidence": 85,
    "Interpretation": "Strong authenticity signals in many posts: hands‑on demonstrations, first‑person usage, teaching context and specific how/when/why explanations (e.g. Posts 4,12,15,24,39). Some sponsored frames are product‑only promo shots (less authenticity), so overall authenticity is high but not uniform across every post."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising/promotion appears repeatedly across the dataset (explicit 'Werbung' tags, promo codes, product collaborations). Several posts are brand partnerships or shop promos (Posts 4,15,20,23–25,30–31,36), so advertising is present in the content."
  },
  "structured_thinking": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "Frequent evidence of clear problem→solution structure and stepwise instruction: many tutorials explain mistakes, give ordered steps and explain effects (e.g. posts describing lip‑lining logic, lifting tip: ear→mouth corner, eyelid techniques — Posts 1–3,4,8,12,16). Reasoning is practical and organized."
  },
  "knowledge_depth": {
    "Score": 75,
    "Confidence": 80,
    "Interpretation": "Content generally sits at the advanced‑enthusiast / professional‑mainstream level: practical, nuanced technique and product selection guidance (primer selection by skin type, brush/placement logic, specialist tips for hooded lids). This is more than mass tips but not narrow scientific or medical expertise (see Posts 4,12,15,39)."
  },
  "age_over_30": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Multiple direct indicators confirm age >35: explicit age statements in analyses (Post 13 says 47/48; Post 38 transcript states 46) and visual appearance across many posts consistent with mid‑adult presenter."
  },
  "intelligence": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Consistently clear, organized verbal explanations, cause→effect reasoning and teaching orientation across posts (structured tutorials, product comparisons, clinic‑style consult offers). These communication patterns indicate solid cognitive and communicative ability (e.g. Posts 4,12,15,39)."
  },
  "personal_values": {
    "Score": 75,
    "Confidence": 75,
    "Interpretation": "Repeated first‑person framing, a teaching mission (free live lessons), and aesthetic principles ('dezent, elegant, geliftet') appear across many posts (e.g. Posts 2,8,12,16,13). These indicate a consistent value orientation toward elegant, age‑appropriate beauty and education of followers."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 85,
    "Interpretation": "Frequent warm, invitational language and positive delivery are documented ('Ich freue mich auf dich', lively CTAs, giveaway excitement). Many posts note smiling, upbeat tone and energetic gestures (Posts 1–4,8,12,15,35,39)."
  },
  "charisma": {
    "Score": 80,
    "Confidence": 75,
    "Interpretation": "On‑camera engagement, confident demonstrations, and effective calls‑to‑action (live invites, consult offers) appear consistently. Analyses describe a personable, persuasive presence (Posts 2,8,12,15,39) — strong influencer charisma for the beauty niche."
  ,
  "expert_status": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "Clear evidence she is a professional makeup educator: explicit on‑screen text / transcript label her as 'Make‑up‑Artist und Trainer' (Post 13) and numerous teaching‑style posts, live lessons and client/shade consultation offers support high expert status in makeup artistry/training (semi‑clinical domains like dermatology/plastic surgery are not claimed)."
  }
}
Nickname Analysis
{
  "reputation_score": 82,
  "confidence": 62,
  "estimated_age": null,
  "summary": "Identity and activity (as of January 22, 2026)\n- The handle @beauty_by_ina_heinrich belongs to make-up artist and trainer Ina (Inna) Heinrich, referenced directly by Inglot on multiple official product pages for their co-branded palettes and brush set. ([inglotcosmetics.com](https://inglotcosmetics.com/en/sets/1321-inglot-x-ina-happy-birthday-face-makeup-palette))\n- She operates a bilingual (German/Russian) make-up training business in Germany, offering online courses and live sessions; her official site repeatedly lists the Instagram handle in Contacts/Impressum. ([makeup-ina.de](https://makeup-ina.de/lifting_makeup/?utm_source=openai))\n- Course pages and site copy describe weekly free Instagram live lessons on Wednesdays at 20:00 and position her as founder/lead trainer of a make-up training center. ([makeup-ina.de](https://makeup-ina.de/lifting_makeup/?utm_source=openai))\n- Experience claims on her site vary by page (e.g., “more than 23 years of work/experience”), indicating a mid‑career professional profile, but no public DOB is provided. ([makeup-ina.de](https://makeup-ina.de/lifting_makeup/?utm_source=openai))\n\nOverall assessment\n- Public web footprint is primarily professional: brand collaboration pages (Inglot) and her own training-site pages. No mainstream press interviews, biographies, or encyclopedic entries were found for this creator; this limits age estimation and third‑party corroboration beyond brand pages and her site. ([inglotcosmetics.com](https://inglotcosmetics.com/en/sets/1321-inglot-x-ina-happy-birthday-face-makeup-palette))\n- No credible news reports of legal issues, scandals, or widely reported controversies surfaced in German or international media during searches; the profile appears neutral‑positive and commerce/education‑focused. (Inference based on absence of coverage in reputable outlets; see sources used above.)",
  "negative_findings": [],
  "sources": [
    "Inglot — INGLOT x Ina Happy Birthday! Face Makeup Palette (mentions @beauty_by_ina_heinrich). ([inglotcosmetics.com](https://inglotcosmetics.com/en/sets/1321-inglot-x-ina-happy-birthday-face-makeup-palette))",
    "Inglot — INGLOT x Ina Glamorous Start Face Makeup Palette (mentions @beauty_by_ina_heinrich). ([inglotcosmetics.com](https://inglotcosmetics.com/en/sets/1344-inglot-x-ina-glamorous-start-face-makeup-palette?utm_source=openai))",
    "Inglot — INGLOT X INA Make-up Brush Set (collaboration product). ([inglotcosmetics.com](https://inglotcosmetics.com/de/inglot-x-ina-makeup-brush-set/1289-inglot-x-ina-make-up-pinselset-in-einer-tube?utm_source=openai))",
    "Official site — Contacts/Impressum/Datenschutz (lists handle in contact details). ([makeup-ina.de](https://makeup-ina.de/lifting_makeup/?utm_source=openai))",
    "Official site — Course page describing weekly Instagram live sessions (Wednesday 20:00) and business positioning. ([makeup-ina.de](https://makeup-ina.de/lifting_makeup/?utm_source=openai))",
    "Official site — About/Über mich pages with experience claims (20+ to 23+ years). ([makeup-ina.de](https://makeup-ina.de/uber-mich/?utm_source=openai))"
  ],
  "risk_level": "low"
}
Photo Analysis

Avg Income Level: 75.0

Reels (20)

URL Skip Reason Analysis
https://www.instagram.com/reel/DFCe11mso4y -

Comment ER: 0.02%

Analysis

{
  "income_level": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Visual cues suggest a comfortable, above-average lifestyle but not explicit high-luxury signals: tidy, modern neutral interior, neat fitted clothing, well-kept French manicure, tasteful jewelry. No clear premium-brand props or travel cues; no low-end signs either. Evidence moderate and limited to home/personal styling."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Clear talking-head format: the creator appears on camera, looks into the lens, moves mouth consistent with the provided transcript, explains technique and speaks directly to the viewer."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly makeup instruction: step-by-step lip technique, use of brush, references to many makeup videos and a live session — strong, central beauty/self-care identity."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No visible advertising for low-cost retailers (AliExpress, Shein, Temu, Aldi, Lidl, etc.) in the frames or transcript; on-screen text promotes the creator's live makeup lessons."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising present in frames; Sleep & Glow not mentioned or shown."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Promotional content is coherent and focused: advertising the creator's makeup lessons and related makeup content only — no unrelated product categories visible."
  },
  "sales_authenticity": {
    "Score": 90,
    "Confidence": 80,
    "Interpretation": "Promotion is authentic and instructional rather than scripted selling: she demonstrates how to apply lip liner/lipstick, explains why certain placements change appearance, and invites viewers to free live lessons — concrete usage and rationale are provided."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising appears in the content: on-screen text and spoken transcript repeatedly promote a Wednesday 20:00 live and following her account for makeup lessons."
  },
  "structured_thinking": {
    "Score": 85,
    "Confidence": 85,
    "Interpretation": "Provides cause–effect and actionable steps: explains why filling the center makes lips look narrower, instructs where to start for fuller lips, recommends using a brush and demonstrates — clear practical reasoning and stepwise guidance."
  },
  "knowledge_depth": {
    "Score": 70,
    "Confidence": 80,
    "Interpretation": "Advice is practical and moderately specialized (technique and visual rationale) — useful to engaged learners but remains in the advanced-enthusiast / mainstream-professional zone rather than academic or rare scientific insight."
  },
  "age_over_30": {
    "Score": 85,
    "Confidence": 70,
    "Interpretation": "Facial features, styling and presentation suggest a mature adult likely over 35/30; appearance and professional presentation point toward mid-adult age, though exact age cannot be certain from frames alone."
  },
  "intelligence": {
    "Score": 80,
    "Confidence": 75,
    "Interpretation": "Communication is clear and logical, gives reasons and practical demonstrations, structures a call-to-action and teaching offer — indicates good communicative and analytical ability in this domain."
  },
  "personal_values": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "There is a visible teaching stance ('follow me to learn', offering free lessons) and first-person framing, but little explicit statement of deeper personal principles or value-driven filtering in the provided frames/transcript."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 85,
    "Interpretation": "Warm, positive tone and friendly invitation are evident in speech and text (‘Ich freue mich auf dich’), facial expressions and encouraging language convey clear enthusiasm."
  },
  "charisma": {
    "Score": 75,
    "Confidence": 75,
    "Interpretation": "The presenter engages directly, demonstrates skill and invites viewers to join live lessons — composed, personable delivery suggests solid charisma though not highly theatrical; effective for instructional engagement."
  ,
  "expert_status": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "Moderate evidence of professional-level skill: performs demonstrations, teaches technique, and runs live sessions, indicating semi-professional or experienced makeup creator. No explicit credentials or professional environment are visible, so full expert status cannot be confirmed."
  }
}

Comments (15)

Text: Sehr informativ

Analysis: { "fakeness_score": 35, "fakeness_confidence": 40, "overall_score": 25, "overall_confidence": 30, "comment_types": [ { "type": "Positive feedback / praise", "count": 1, "purpose": "Expresses appreciation for content (social proof, engagement). Short, generic complimentary comment." } ], "interpretation": "Only one comment was provided: 'Sehr informativ' (German: 'Very informative'). That comment is brief and positive, which makes it useful as basic social proof but provides almost no signal about audience quality or authenticity. Short, generic praise can be legitimate (a real follower appreciating the post) or a typical bot/automated/generic comment used to inflate engagement. Because there is only a single comment and no metadata (commenter profile, posting time, frequency, likes on the comment, other comments), the assessment is uncertain. I rated fakeness moderately low-to-mid (35) to reflect that generic one-word praise is common among both real users and bots. Overall suitability for advertising is low (25) given the lack of corroborating engagement data; you cannot establish a responsive, authentic audience from this evidence alone. Recommended next steps before purchasing ads: analyze a larger sample of recent comments, inspect commenter profiles for real accounts (profile photo, number of followers, posting history, bio), check engagement ratios (likes/comments per post vs follower count), look for repeated/generic phrasing across comments, and review comment timestamps for inorganic bursts. Without that, any decision based on this single comment would be high risk." }

Text: ❤️

Analysis: { "fakeness_score": 60, "fakeness_confidence": 35, "overall_score": 30, "overall_confidence": 30, "comment_types": [ { "type": "emoji-only (heart)", "count": 1, "purpose": "Simple positive reaction / show affection; low-effort engagement that increases visible engagement but conveys no topical feedback or purchase intent." } ], "interpretation": "Only a single comment was provided: a solitary heart emoji. This is a low-information signal. Emoji-only comments are common among genuine followers as quick positive reactions, but they are also frequently produced by bots, engagement pods, or low-effort accounts. Given the single data point, I assign a moderate-to-high fakeness score (60) but with low confidence (35) because there is insufficient context (no comment diversity, timestamps, commenter profile, comment-to-like ratio, or other posts to compare). For advertising feasibility, this sample is weak — it does not demonstrate meaningful audience engagement, topical conversation, or purchase intent; therefore the overall suitability score is low (30) with low confidence (30). Recommendation: obtain more comment data (many comments across multiple posts), inspect commenter profiles (age, follower counts, activity), check like counts and timing patterns, and look for substantive comments or questions indicating real interest before making an advertising decision." }

Text: Ich liebe deine Tipps😍😍😍

Analysis: { "fakeness_score": 20, "fakeness_confidence": 40, "overall_score": 45, "overall_confidence": 35, "comment_types": [ { "type": "Positive praise / compliment", "count": 1, "purpose": "Express admiration for the creator's tips; provides positive social proof and simple engagement (likes/visibility)." } ], "interpretation": "The single comment ('Ich liebe deine Tipps😍😍😍') is a short, positive compliment with emojis. As a standalone datum it signals a favorable reception but is insufficient to judge audience quality or authenticity. Such brief praise is commonly genuine but also commonly used by bots or low-effort engagement farms; without commenter metadata (account age, follower count, posting history), comment timestamps, repetition across posts, or overall comment distribution, the fakeness assessment is tentative. For advertising decisions, this single positive comment is weak evidence of an engaged, relevant audience. Recommend collecting a larger sample of comments (50–200), inspecting commenter profiles for real activity, checking comment diversity, repeated phrases across posts, comment-to-like ratios, and overall engagement rate before committing to a purchase. Additional useful checks: whether comments contain specific references to content (higher authenticity), timing clusters (bot-like), and overlap between commenters and claimed target audience." }

Text: Was ist das von einer Lippenstift? Der ist ja wunderschön und ich mag solche Farbe. Vielen Dank Voraus.

Analysis: { "fakeness_score": 15, "fakeness_confidence": 70, "overall_score": 72, "overall_confidence": 60, "comment_types": [ { "type": "Product inquiry / positive compliment", "count": 1, "purpose": "Ask which lipstick is used; compliment the color and express interest — signals purchase intent or desire for a product recommendation." } ], "interpretation": "The single comment is a product-focused question in German with a positive tone: the commenter asks what lipstick it is and praises the color. The language has minor grammatical errors but reads like a real user seeking product information. There are no obvious bot markers (no links, no generic emojis, no repeated phrases). Given only one comment, the sample is too small to draw strong conclusions about the overall authenticity of the account's engagement, but this comment itself appears largely genuine and represents meaningful interest — a useful signal for advertiser conversion potential. Recommendation: before buying ad space, request a larger sample of recent comments, check commenter account profiles (activity, followers, language consistency), comment timing and repetition patterns across posts, and overall engagement rates (comments per follower, likes per post) to confirm authenticity and audience quality." }

Text: Schöne Farbe 😍

Analysis: { "fakeness_score": 30, "fakeness_confidence": 35, "overall_score": 45, "overall_confidence": 25, "comment_types": [ { "type": "Short compliment / positive emoji", "count": 1, "purpose": "Provide positive social proof and engagement (simple praise for visual content); signals likability but is low-effort and low predictive value for purchase intent." } ], "interpretation": "Only one short comment is available: \"Schöne Farbe 😍\" (\"Nice color\"). This is a generic, positive reaction that increases apparent engagement but carries little information about audience quality, authenticity, or purchase intent. Likely explanations: a genuine follower reacting to the visual, a casual passerby, or low-effort engagement from an engagement group/bot — genuine origin is somewhat more likely but not verifiable from a single short comment. For advertiser decision-making this single data point is insufficient. Recommended next steps: inspect total number of comments and likes, diversity and timing of comments, commenter profiles (real-looking accounts vs. newly created or spammy), presence of questions/constructive feedback, saves/shares metrics, and audience demographics. If those deeper metrics look healthy, proceed with a small test campaign; if many comments are similarly generic or from suspicious accounts, treat reach/engagement as inflated and be cautious." }

Text: Inna vielen Dank für deine tolle Tips ❤️

Analysis: { "fakeness_score": 10, "fakeness_confidence": 70, "overall_score": 35, "overall_confidence": 55, "comment_types": [ { "type": "positive/thank-you", "count": 1, "purpose": "express gratitude and appreciation for content; signals follower engagement and relationship maintenance" } ], "interpretation": "Comment text: \"Inna vielen Dank für deine tolle Tips ❤️\" — a short, personalized German thank-you with a heart emoji. Characteristics that suggest authenticity: direct address by name (Inna), natural phrasing and a casual minor grammatical slip, and an emoji that fits the sentiment. There are no promotional links, generic marketing phrases, or obvious bot patterns. Given only a single comment, the assessment is limited: this one item looks genuine and indicates at least some engaged followers, but it does not prove broad, high-quality organic engagement. For advertising purchase decisions you should request more data (multiple posts' comment samples, timestamps, commenter profiles, engagement rate, repetition of identical comments across posts, follower demographics and growth patterns). Based on this single comment, fakeness risk appears low, but overall suitability for advertising remains uncertain — score reflects a cautious, data-seeking recommendation rather than a green light." }

Text: Deine manicure ist so schön. Erzähl uns mal bitte auch etwas über deine Handpflege. Du hast wunderschöne Hände.

Analysis: { "fakeness_score": 5, "fakeness_confidence": 75, "overall_score": 65, "overall_confidence": 50, "comment_types": [ { "type": "compliment + content request", "count": 1, "purpose": "Praise (manicure/hands) and a direct request for more content (hand care tips). Indicates genuine interest and a desire for actionable/related content." } ], "interpretation": "The single comment is specific, personal, and asks for additional content (hand care advice). Linguistic cues (natural phrasing, detail about manicure/hands) make it unlikely to be bot-generated or generic spam. For advertising decisions this is a positive micro-signal: followers appear interested in beauty/handcare topics and are willing to engage, which is attractive for brands in nail care, hand creams, or beauty services. However, this assessment is based on one comment only — sample size is too small to draw strong conclusions about overall audience authenticity or engagement quality. Recommended next steps before purchase: analyze a larger sample of comments for repetition/templated language, check likes-to-comments ratio, follower growth patterns, and audience demographics to confirm fit with the advertiser's target." }

Text: Was für einen Lidschatten nimmst du? Tolle Farbe😍

Analysis: { "fakeness_score": 10, "fakeness_confidence": 60, "overall_score": 70, "overall_confidence": 50, "comment_types": [ { "type": "product inquiry", "count": 1, "purpose": "User asks what product (eyeshadow) is used — indicates genuine interest and potential purchase intent." }, { "type": "compliment/positive feedback", "count": 1, "purpose": "Short praise ('Tolle Farbe') plus heart-eyes emoji — provides social proof and positive sentiment." } ], "interpretation": "Комментарий выглядит аутентичным: конкретный вопрос о продукте и комплимент с эмодзи характерны для реального интереса подписчиков, а не для сгенерированных или массовых фейковых комментариев. Отсутствуют шаблонные фразы, ссылки или спам, что снижает вероятность накрутки. Однако на основании одного комментария невозможно сделать окончательный вывод о качестве всей аудитории или общем уровне вовлечённости. Для решения о покупке рекламы рекомендуется проанализировать больший срез комментариев (разнообразие вопросов, частота специфичных вопросов о продуктах), профиль комментаторов (реальные аккаунты vs. боты), общий ER (engagement rate) и соотношение лайков/комментариев. На текущем уровне — инфлюенсер выглядит перспективным для бьюти-рекламы, но требуется дополнительная проверка." }

Text: Sind dann hier deine Lippen übergeschminkt ?

Analysis: { "fakeness_score": 10, "fakeness_confidence": 70, "overall_score": 70, "overall_confidence": 60, "comment_types": [ { "type": "authentic personal question / engagement", "count": 1, "purpose": "Ask about the creator's makeup (lip application) / express curiosity and engage with the post" } ], "interpretation": "The single comment ('Sind dann hier deine Lippen übergeschminkt ?') is a specific, context-relevant question about the creator's makeup technique. It reads as authentic user engagement rather than a generic praise or promotional/bot comment. Based on this one comment, there's low indication of fakeness. However, the sample size is extremely small, so overall confidence is limited; for an advertising-feasibility decision, analyze a larger comment set, commenter profiles, timing patterns, and like-to-comment ratios to draw a reliable conclusion." }

Text: ❤️

Analysis: { "fakeness_score": 20, "fakeness_confidence": 35, "overall_score": 35, "overall_confidence": 30, "comment_types": [ { "type": "emoji_engagement", "count": 1, "purpose": "Express appreciation/positive reaction; low informational value but contributes to visible engagement." } ], "interpretation": "Only one comment present: a single heart emoji. This is a generic engagement signal that can be genuine (a follower quickly reacting) but also commonly appears in low-effort or automated interactions. With a single short emoji there is insufficient evidence to judge audience quality or authenticity. For advertising decisions, this sample is inconclusive — recommend reviewing a larger set of comments, comment diversity (questions, tagged friends, long-form praise/criticism), like-to-comment ratios, follower growth patterns, and account follower quality before proceeding." }

Text: Ich hab nicht Mal genug Lippe um sie voller zu schminken 😂 aber bei dir schaut alles super aus 😍

Analysis: { "fakeness_score": 10, "fakeness_confidence": 75, "overall_score": 60, "overall_confidence": 60, "comment_types": [ { "type": "Compliment / Self-deprecating humor", "count": 1, "purpose": "Выражение восхищения внешностью автора поста, создание тёплого, дружеского взаимодействия; повышает социальное доказательство без рекламной цели." } ], "interpretation": "Комментарий выглядит естественным и персонализированным: в нём есть обращение к автору («bei dir»), шутливый самоироничный элемент и эмодзи, что характерно для реальных подписчиков. Нет признаков продвижения, ссылок, повторяющихся шаблонов или типичных «бот»-маркеров (односложные общие фразы, хештеги, упоминания сторонних аккаунтов). Уровень достоверности фрагмента высокий, но выводы по посту и пригодности для рекламы ограничены одним комментарием — выборка слишком мала. Рекомендации: проанализировать больше комментариев (разнообразие реакций, повторяющиеся аккаунты), сопоставить с охватом/лайками и профилями комментаторов, проверить процент вовлечённости и наличие реальных обсуждений, чтобы принять решение о покупке рекламы." }

Text: Ich finde das sieht so komisch aus, aus der Nähe, wenn man etwas weiter außen "malt". Oder mache ich etwas falsch?

Analysis: { "fakeness_score": 5, "fakeness_confidence": 90, "overall_score": 45, "overall_confidence": 70, "comment_types": [ { "type": "constructive feedback / technique question", "count": 1, "purpose": "User provides specific observation about the content and asks for clarification or advice (seeking help, starting a conversation). Indicates genuine interest rather than generic praise or spam." } ], "interpretation": "The single comment is a specific, context-aware remark in German: \"Ich finde das sieht so komisch aus, aus der Nähe, wenn man etwas weiter außen 'malt'. Oder mache ich etwas falsch?\". Its language, detail and question form strongly indicate a real user seeking advice or clarification (not a short generic compliment or emoji that often signal bots/fake engagement). There are no markers of mass-produced/fake comments (e.g., repeated phrases, vague praise, unrelated emojis, promotional links). Given only one comment provided, engagement volume is very low; that limits confidence about the overall audience quality and responsiveness. For advertising feasibility: the presence of thoughtful, genuine comments is a positive sign, but a single instance is insufficient to judge sustained, high-quality engagement. Recommended next steps before purchase: review comment volume and variety across multiple posts, like-to-comment ratio, timing patterns (to detect bursts), follower quality (real accounts vs. bots), and look for repeated/similar comments that would indicate inorganic behavior. Based on this single comment, fakeness risk is low (score 5/100) and the post’s advertising-readiness is modest (overall score 45/100) due to low comment quantity despite qualitative positive signal." }

Text: Volle Lippen

Analysis: { "fakeness_score": 45, "fakeness_confidence": 35, "overall_score": 30, "overall_confidence": 40, "comment_types": [ { "type": "Short compliment / praise", "count": 1, "purpose": "Positive feedback about appearance (likely intended to praise the subject or product)." }, { "type": "Ambiguous / generic single-phrase comment", "count": 1, "purpose": "Short, context-free remark that could be genuine or a generic engagement phrase used by bots or low-effort accounts." } ], "interpretation": "Only one comment was provided: \"Volle Lippen\" (German: \"Full lips\"). This is a very short, language-specific compliment that lacks context (no emoji, no user handle quoted, no question, no conversational thread). Strengths: it is positive and topical (relevant if the post is about cosmetics, lip enhancement, or beauty). Weaknesses / reasons for caution: short generic comments are commonly used by engagement bots or by low-effort followers, so authenticity is uncertain. With a single example it is impossible to assess patterns like repeated phrases across posts, commenter diversity, account quality, or timing. The fakeness score (45) reflects moderate suspicion: the comment could easily be genuine but matches common bot patterns (short, topical, no personalization). Confidence in that fakeness estimate is low-to-moderate (35) because sample size is one and no commenter metadata is available. Overall feasibility for advertising based on comments alone is low (overall score 30) — the available comment does not demonstrate high-quality organic conversation, community depth, or strong, diversified engagement that increases ad value. Confidence in the overall assessment is moderate (40) because the limited data severely constrains judgment. Recommendations: obtain more data before deciding to buy advertising — collect a larger sample of comments across recent posts, check commenter profiles for real-looking accounts (profile photo, history, follower counts, varied comments), look for repeated identical comments (bot pattern), review likes-to-comments ratio, and examine comment timestamps for bursts. If many comments are similarly short/generic and come from low-quality accounts, treat the audience as low-quality for ad targeting. If instead further comments show diverse, contextual conversation, re-evaluate with that broader dataset." }

Text: Danke für den Tip. Niemals sind schmale Lippen schön . Werde deinen perfekten Tipps immer folgen.

Analysis: { "fakeness_score": 30, "fakeness_confidence": 60, "overall_score": 55, "overall_confidence": 45, "comment_types": [ { "type": "Compliment / Praise", "count": 1, "purpose": "Express admiration for the influencer's advice and signal loyalty (offers social proof)." }, { "type": "Beauty opinion / Value judgment", "count": 1, "purpose": "States an absolute opinion about a physical trait (narrow lips are never beautiful), reinforcing the influencer's stance or content topic." }, { "type": "Engagement intent", "count": 1, "purpose": "Declares intent to follow the influencer's tips long-term (drives future engagement)." } ], "interpretation": "This single comment reads as short, positive endorsement: thanks for the tip, a categorical beauty judgment, and a pledge to follow the influencer's advice. Signals consistent fan-like behavior (compliment + loyalty). Indicators of authenticity: use of personal form 'deinen', a specific reference to 'Tips' and future intent ('Werde ... immer folgen') and minor natural-language imperfections (typos/spacing) which often occur in real user comments. Indicators of possible inauthenticity: the language is generic and highly positive without detail or emojis, and uses an absolute claim ('Niemals sind schmale Lippen schön'), which can be characteristic of templated or bot-driven praise. Given only one comment, the sample is too small to draw firm conclusions. Overall I assess a low-to-moderate likelihood of being fake (fakeness score 30/100) but with moderate uncertainty. For advertising-feasibility: the comment is favorable but anecdotal; I rate overall comment-based confidence in audience authenticity/usefulness for ads at 55/100. To make a reliable ad buy decision, analyze a larger comment sample, commenter profiles (age, follower counts, activity), timing/repetition of similar comments, like-to-comment ratios, and diversity of engagement across posts." }

Text: Ein Business MakeUp für Fotoshooting würde mich interessieren. 😍

Analysis: { "fakeness_score": 10, "fakeness_confidence": 80, "overall_score": 75, "overall_confidence": 70, "comment_types": [ { "type": "Content request / service interest", "count": 1, "purpose": "Asks for a 'business makeup for photoshoot' — a direct request for specific content or a service, indicating genuine interest in product/service-related content." }, { "type": "Positive engagement (emoji)", "count": 1, "purpose": "Includes a heart-eyes emoji, signalling enthusiasm and positive sentiment toward the idea/content." } ], "interpretation": "This single comment appears genuine: it's specific, topically relevant (makeup/photoshoot), grammatically coherent (German), and contains an enthusiastic emoji. There are no obvious bot/spam markers (no generic praise, no irrelevant links, no copy-paste phrases). For advertiser consideration, this indicates at least some of the influencer's audience is interested in professional makeup/beauty content — a positive signal for beauty, makeup, or photography-related campaigns. Caveats: assessment is based on one comment only; overall channel-level conclusions require a larger sample (multiple posts, comment diversity, like-to-comment ratios, follower authenticity). Recommended next steps: sample 50–200 recent comments across posts and check follower profiles and engagement patterns before final ad purchase decision." }

https://www.instagram.com/reel/DAIH_NKNzYY -

Comment ER: 0.50%

Analysis

{
  "income_level": {
    "Score": 70,
    "Confidence": 50,
    "Interpretation": "Visual cues (well-groomed appearance, layered delicate jewellery, manicured nails, neat neutral interior, tasteful clothing) suggest a mid-to-premium lifestyle, but there are no clear luxury brand signals or travel/home markers to justify a top score. Evidence is limited to close-up frames."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Strong talking-head format: the creator appears on camera, looks into the lens and speaks directly (transcript in first person), mouth movement and framing show she is personally explaining and demonstrating techniques."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly makeup-focused: on-screen text 'MAKE-UP', demos of brushes/sticks, and the speaker identifies as a make-up artist/trainer and shows multi-step application — clear, stable beauty/self-care identity."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visible advertising or logos for low-cost retailers (Shein/Temu/AliExpress/Lidl/Aldi) appear in the frames or transcript."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No pillow advertising detected in the provided frames or text; content focuses on makeup products and demonstration."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 80,
    "Interpretation": "No advertising mix is present; the visible content is thematically coherent (makeup tutorials and product demonstrations), so ad focus (or lack of ads) is consistent."
  },
  "sales_authenticity": {
    "Score": 85,
    "Confidence": 60,
    "Interpretation": "While no explicit sponsored ad is shown, the creator speaks in first person, explains problems (what makes people look older) and demonstrates application steps — signals of authentic, usage-based communication. Because no clear sponsored copy or claims are visible, confidence is reduced."
  },
  "frequency_of_advertising": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No advertising present in the analyzed frames/transcript besides an invitation to a free live tutorial and 'follow me' — no sponsored product ads are visible."
  },
  "structured_thinking": {
    "Score": 90,
    "Confidence": 90,
    "Interpretation": "Transcript and visuals show a clear problem → solution structure: identifies common mistakes (too-long lashes, wrong brows, lipstick without liner, visible pores), promises a 10‑minute fix, and demonstrates stepwise techniques — cause/effect and practical examples are present."
  },
  "knowledge_depth": {
    "Score": 75,
    "Confidence": 80,
    "Interpretation": "Content demonstrates professional practical knowledge (trainer/artist delivering technique and rationale). This aligns with professional-mainstream / advanced-enthusiast levels (useful, actionable tips) rather than niche scientific innovation."
  },
  "age_over_30": {
    "Score": 100,
    "Confidence": 100,
    "Interpretation": "Creator states her age in the transcript (47/48) and appears consistent with that age range in the frames — strong direct evidence."
  },
  "intelligence": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Speech and delivery are structured and clear, with cause–effect explanations and practical reasoning. Vocabulary and instructional clarity indicate above-average communicative and analytical ability."
  },
  "personal_values": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Creator expresses clear principles about beauty (favoring subtle, lifting, age‑appropriate makeup), speaks in first person, and positions content for a like-minded audience ('follow me', 'I show you') — visible value-driven stance though deeper mission statements are limited in these frames."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 85,
    "Interpretation": "Frames and transcript show warm, engaged delivery (smiles, expressive demonstration, invitation to a live session and 'I look forward to you') — positive energy is evident."
  },
  "charisma": {
    "Score": 80,
    "Confidence": 75,
    "Interpretation": "The creator is engaging and persuasive: direct address, demonstrations, and a confident invitation to live tutorials. Delivery is pleasant and likely to inspire, though not highly theatrical — solid charisma."
  ,
  "expert_status": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Explicit on-screen text and spoken introduction identify her as 'Make-up-Artist und Trainer' and the content shows professional technique demonstrations — strong evidence of expert status in makeup/cosmetology domain."
  }
}

Comments (15)

Text: Einfach nur WOW, sieht toll aus😍

Analysis: { "fakeness_score": 60, "fakeness_confidence": 40, "overall_score": 45, "overall_confidence": 30, "comment_types": [ { "type": "generic praise/compliment", "count": 1, "purpose": "Positive reinforcement / social proof — short supportive remark to express admiration and boost apparent engagement; low informational value for purchase intent." } ], "interpretation": "The single comment 'Einfach nur WOW, sieht toll aus😍' is a brief, generic positive reaction with an emoji. Such comments are common from real followers but are equally common from bots or engagement farms because they require minimal effort. With only one comment available, there is insufficient signal to judge authenticity or audience quality reliably. The comment provides social proof but no purchase intent, no product-specific feedback, no questions, no tagging, and no conversational follow-up — all of which limits its value for advertising-feasibility decisions. Recommendation: analyze a larger sample of comments, check commenter profiles for real accounts vs. bots (profile completeness, posting history, follower/following ratios), look for repetition across posts, timing patterns, and comment diversity before trusting engagement as genuine." }

Text: Wow 🤩 wo sind die Produkte erhältlich? Bitte 🙏

Analysis: { "fakeness_score": 10, "fakeness_confidence": 75, "overall_score": 50, "overall_confidence": 55, "comment_types": [ { "type": "product inquiry / genuine engagement", "count": 1, "purpose": "Asking where the products are available — expresses purchase interest and is seeking actionable information." } ], "interpretation": "The single comment ('Wow 🤩 wo sind die Produkte erhältlich? Bitte 🙏') reads as a genuine product inquiry from a potential customer: enthusiastic emoji + a direct question about where to buy. Fakeness is low (score 10) because the phrasing is specific and conversational rather than generic or promotional. However, this assessment is based on one comment only — the sample size is too small to judge the overall authenticity of the influencer's comment section or audience quality. For advertising purchase feasibility this is a mildly positive data point (someone showing purchase intent), but not sufficient on its own to recommend an ad spend. Recommend further checks: sample a larger set of comments (50–200), examine comment timing and repetition (copy/paste patterns), inspect commenter profiles (real accounts vs. newly created/bot-like), compare comment-to-like ratio, and verify conversion signals (clicks/messages/DM inquiries)." }

Text: 👏👏👏👏😍❤️ sehr schön

Analysis: { "fakeness_score": 25, "fakeness_confidence": 60, "overall_score": 35, "overall_confidence": 50, "comment_types": [ { "type": "positive/compliment with emojis", "count": 1, "purpose": "Express admiration and provide lightweight engagement (boosts visible engagement and signals approval)." } ], "interpretation": "The single comment \"👏👏👏👏😍❤️ sehr schön\" is a short, generic positive reaction with multiple emojis. It functions primarily as lightweight praise and social proof rather than substantive feedback. Such comments are common from genuine followers but are also typical of low-effort bot comments, engagement pods, or paid commenters because of their generic form and emoji use. Given only one comment, the signal is weak: there is some positive engagement, but it does not provide meaningful evidence of an active, engaged audience or authentic community. For advertising feasibility, this alone is insufficient—recommend checking comment diversity, commenter account quality (age, follower ratio, activity), like-to-comment ratios, repetition across posts, and timing patterns before making a buy decision." }

Text: Hallo, könntest du bitte sagen welche Lidschatten Palette du für dieses Make-up benutzt hast sind alles schöne warme Korallentöne. Ich würde gerne die Palette wissen. 🙏🏻 vielen Dank.

Analysis: { "fakeness_score": 5, "fakeness_confidence": 80, "overall_score": 65, "overall_confidence": 55, "comment_types": [ { "type": "direct product inquiry", "count": 1, "purpose": "Asking which eyeshadow palette was used; seeking product information and showing interest / potential purchase intent." } ], "interpretation": "The single comment is a genuine, specific product question in German asking which eyeshadow palette was used for the look. This is a high-quality engagement type: it indicates interest, intent to learn what was used, and potential purchase intent — all positive signals for an influencer's suitability for cosmetic advertising. The low fakeness score reflects the natural wording, request for detail, and lack of generic praise or emojis-only content. Limitations: this analysis is based on one comment only; it cannot assess overall comment authenticity, volume, timing, or audience composition. For a robust advertising decision, examine a larger sample of comments, comment-to-follower ratio, likes per post, commenter accounts (real vs. bots), recurrence of similar product-asking comments, and response rate from the influencer. Based on this single comment alone I rate the post moderately favorable for ad consideration (interested audience behavior), but confidence is limited due to sample size." }

Text: Dezent ist anders

Analysis: { "fakeness_score": 10, "fakeness_confidence": 70, "overall_score": 65, "overall_confidence": 45, "comment_types": [ { "type": "critical/negative", "count": 1, "purpose": "Express brief critique about the post’s lack of subtlety; likely a genuine follower remark signaling dissatisfaction or stylistic mismatch" } ], "interpretation": "The single comment \"Dezent ist anders\" (“That’s not subtle”) is a short, negative critique in German. Short critical comments are typically genuine reactions rather than automated/promotional messages, so the fakeness likelihood is low (fakeness_score 10). This indicates at least one follower feels the content is overt or flashy. For advertising decisions this is ambiguous: critical engagement can be a sign of authentic audience interaction (positive for authenticity metrics) but also points to a possible mismatch if your brand requires a subtle/understated presentation. With only one comment the sample is too small to draw strong conclusions; further checks are needed (volume and tone of other comments, like-to-comment ratio, follower demographics, reply patterns, timing). Overall I rate the post as moderately suitable for advertising (score 65) but with low-to-moderate confidence (45) because the assessment is based on a single short comment and limited context." }

Text: Hallo. Welche Produkte verwendest Du.

Analysis: { "fakeness_score": 10, "fakeness_confidence": 90, "overall_score": 30, "overall_confidence": 65, "comment_types": [ { "type": "Inquiry / Product question", "count": 1, "purpose": "Information-seeking from follower (asks which products are used) — indicates genuine interest and direct engagement with the creator." } ], "interpretation": "Only one comment is provided: \"Hallo. Welche Produkte verwendest Du.\" This is a straightforward, product-related question typical of a genuine follower seeking information. Fakeness is low (score 10) with high confidence because the phrasing and intent match organic audience behavior rather than generic bot language. However, the sample size (one comment) is far too small to draw reliable conclusions about overall comment authenticity, volume, or engagement quality. For advertising feasibility this single comment is mildly positive (shows real interest) but insufficient: overall score is low (30) because more data are needed — comment volume, diversity, like-to-comment ratio, timestamps, follower count, repeated templates, and other engagement signals. Recommendation: supply the full comments set, engagement metrics, and follower details for a robust assessment; also check for patterns of repeated copy-paste comments, unusual timestamp clustering, and ratio of meaningful questions/replies versus generic emojis or single-word praise." }

Text: Die Augenbrauen sind aber auch zu hoch gesetzt....

Analysis: { "fakeness_score": 10, "fakeness_confidence": 80, "overall_score": 60, "overall_confidence": 30, "comment_types": [ { "type": "Negative/critical feedback", "count": 1, "purpose": "Express personal dissatisfaction/critique about appearance (eyebrows) — signals direct viewer reaction and commentary on styling or edits." } ], "interpretation": "Single comment in German criticizes the subject's eyebrows being placed too high. This is specific, context-linked feedback (not generic praise or obvious bot-like text), so it likely represents a real follower's opinion rather than fake engagement — hence a low fakeness score. However, because there is only one comment provided, the sample is far too small to draw firm conclusions about the overall audience quality or sentiment. For advertising feasibility: this single critical comment indicates followers may feel comfortable voicing honest opinions, which can be good for authenticity, but it also highlights a potential reputational risk if many similar criticisms exist. I recommend examining a larger set of comments for patterns (positive vs. negative ratio, topical relevance, diversity of accounts), engagement rates (likes, comments per follower), and follower authenticity metrics before making an ad buy decision." }

Text: Womit sind die Poren denn nun abgedeckt?

Analysis: { "fakeness_score": 10, "fakeness_confidence": 75, "overall_score": 45, "overall_confidence": 40, "comment_types": [ { "type": "Product inquiry / clarification", "count": 1, "purpose": "A genuine-seeming user question asking what is being used to cover/fill pores — seeks product/ingredient information and indicates purchase or usage interest." } ], "interpretation": "The single comment, \"Womit sind die Poren denn nun abgedeckt?\" is a direct, product-focused question in German asking what is being used to cover pores. It reads as authentic user engagement (clarification/interest) rather than promotional, generic praise, or spam. There are no signs of bot-like language, emoji-stuffing, repeated copy-paste phrases, or obvious influencer-driven pump comments. However, this is only one comment — sample size is too small to draw firm conclusions about the overall audience quality or comment authenticity across the account. For advertising decisions, this comment is a positive signal (shows genuine product curiosity) but insufficient alone. I recommend checking broader metrics: number of comments per post, comment diversity (questions vs. praise vs. tags), follower quality, timing patterns, and cross-post consistency before deciding on ad spend." }

Text: Was sind das für Produkte ?

Analysis: { "fakeness_score": 10, "fakeness_confidence": 70, "overall_score": 45, "overall_confidence": 25, "comment_types": [ { "type": "Question / Inquiry", "count": 1, "purpose": "Asking what product(s) are shown — information-seeking, expresses purchase interest or curiosity." } ], "interpretation": "The single comment ('Was sind das für Produkte ?' — 'What kind of products are these?') is a straightforward, likely genuine inquiry. It shows user curiosity and a possible purchase intent signal; it is neither promotional nor clearly templated or spammy. There are no typical bot indicators (repeated phrases, emojis-only, generic compliments, links). However, this is only one comment: you cannot reliably assess overall comment authenticity, audience quality, or engagement patterns from a single data point. I rated fakeness low (10) with moderate confidence (70%) because the comment content and form are typical of real users. The overall suitability score for advertising (45) is cautious and low-to-mid because one natural comment is positive but insufficient as evidence of meaningful, authentic engagement. To improve assessment, analyze a larger sample of comments for repetition, language mix, timing patterns, user profile checks (age, followers, posting history), comment-to-like ratio, distribution of comment types (questions, praise, tags, spam), and presence of coordinated phrases or link-dropping." }

Text: ❤️❤️❤️

Analysis: { "fakeness_score": 50, "fakeness_confidence": 40, "overall_score": 30, "overall_confidence": 35, "comment_types": [ { "type": "Emoji-only positive reaction", "count": 1, "purpose": "Express appreciation/affection or approval in a low-effort way; primarily to show engagement rather than provide information. Such comments inflate apparent engagement but give little signal about real audience interest or influence." } ], "interpretation": "Only one comment provided, consisting of three heart emojis. Emoji-only comments are common and ambiguous: they can indicate genuine positive sentiment from a follower, or be low-effort/bot/engagement-pod activity used to boost visible engagement. With a single short emoji comment there is very limited signal about audience quality, relevance, or authenticity. For advertising decisions this is weak evidence — it neither confirms an engaged, relevant audience nor demonstrates suspicious activity on its own. Recommend collecting a larger and more varied sample of comments and examining commenter accounts (profile completeness, post history, followers, comment repetition across posts), the ratio of substantive vs. low-effort comments, like-to-comment ratios, and comment timing patterns before making a purchase decision." }

Text: Richtig schön

Analysis: { "fakeness_score": 30, "fakeness_confidence": 45, "overall_score": 45, "overall_confidence": 30, "comment_types": [ { "type": "generic compliment", "count": 1, "purpose": "positive feedback / social validation (short praise of the post content)" } ], "interpretation": "Only a single comment is available: \"Richtig schön\" (German for \"Really/Very beautiful\"). This is a short, generic positive remark that provides social proof but little informational value. Such brief compliments are common from genuine followers but are also used by bots, engagement pods, or low-effort accounts — there is no additional context (no emojis, no @mentions, no questions) to increase confidence either way. Given the limited sample, the assessed fakeness is relatively low-to-moderate (30/100) but with only moderate confidence (45/100). For advertising purchase decisions this single comment is insufficient: the overall score is therefore cautious (45/100) with low confidence (30/100). Recommended next steps before buying advertising: (1) analyze a larger sample of recent comments for diversity, language match, and conversational replies; (2) inspect commenter profiles for real-looking accounts (profile pictures, posting history, follower counts); (3) calculate engagement rate (likes, comments relative to follower count) and time distribution of comments; (4) look for patterns of repeated short generic comments across posts (sign of bots/engagement networks). These checks will materially increase confidence in authenticity and ad feasibility." }

Text: 🔥🔥🔥

Analysis: { "fakeness_score": 45, "fakeness_confidence": 40, "overall_score": 35, "overall_confidence": 35, "comment_types": [ { "type": "emoji_praise", "count": 1, "purpose": "выражение одобрения/восхищения и повышение метрик вовлечения минимальными усилиями" } ], "interpretation": "Предоставлен один комментарий — набор из трёх огненных эмодзи (🔥🔥🔥). Такой комментарий однозначно позитивный, но низкоинформативный: он повышает видимые метрики вовлечения, но не даёт контекстной или проверяемой обратной связи. Подобные короткие эмодзи часто оставляют реальные подписчики, но также широко используются ботами, фолловер-подписями и engagement-pods, поэтому вероятность фейковости средняя (оценка 45) с умеренно низкой уверенностью — данные очень ограничены. Для надёжной оценки рекламной пригодности нужно больше данных: количество и разнообразие комментариев, временные паттерны (всплески), профили комментаторов (реальные аккаунты vs новые/анонимные), соотношение лайков к подписчикам, наличие содержательных обсуждений и повторяющихся шаблонных комментариев. На основе одного такого комментария рекомендация по покупке рекламы — осторожная/негативная (оценка 35), с низкой уверенностью; рекомендуется собрать и проанализировать расширенный срез комментариев и аудитории перед принятием решения." }

Text: Auch wenn sie botox hätte? Na und? Es geht hier um schminktechnik!

Analysis: { "fakeness_score": 10, "fakeness_confidence": 70, "overall_score": 55, "overall_confidence": 40, "comment_types": [ { "type": "defensive/supportive", "count": 1, "purpose": "Defends the creator against perceived criticism about Botox and redirects discussion to the post's topic (makeup technique); signals topical engagement and viewer alignment with the creator." } ], "interpretation": "The single comment is a short, informal German defense of the creator ('Even if she had Botox? So what? This is about makeup technique!'). It appears genuine rather than bot-like: it is context-specific, expresses opinion, and addresses another potential commenter or criticism. As an isolated datapoint this is positive for advertising: it shows topical, protective audience engagement and indicates at least some viewers are focused on content (makeup technique) rather than off-topic criticism. However, one comment is insufficient to draw robust conclusions about overall comment authenticity, audience quality, or engagement patterns. To judge advertising feasibility reliably, review a larger sample of comments for diversity of sentiment, timing (burst patterns), comment-to-like ratio, commenter profiles (follower counts, activity), and presence of generic/promo-style comments. Based on this single comment, risk of widespread fake commenting is low, but confidence in a site-wide assessment is limited." }

Text: Was für eine Verwandlung - wow! 🤩 Natürlich spielen auch die Frisur und die Kleidung mit rein, aber am Ende siehst du deutlich wacher, frischer und jugendlicher aus.

Analysis: { "fakeness_score": 15, "fakeness_confidence": 75, "overall_score": 35, "overall_confidence": 55, "comment_types": [ { "type": "Compliment / Transformation remark", "count": 1, "purpose": "Positive feedback praising the subject's appearance and perceived transformation; functions as social proof and supportive engagement." } ], "interpretation": "The single comment is a positive, detailed compliment noting a transformation and mentioning hairstyle and clothing. Its specificity and natural phrasing (including a nuance about contributing factors and an emoji) make it more likely genuine than canned or bot-like, hence a low fakeness score. However, this is only one comment — insufficient to judge overall audience authenticity, engagement quality, or conversion potential. For advertising feasibility, the evidence here is weak: the comment provides some social proof but no indications of strong, broad engagement or intent to purchase. Recommend analyzing a larger sample of recent comments, commenter profiles (real accounts vs. throwaway handles), comment diversity/repetition across posts, like-to-comment ratios, and follower quality before making a buy decision." }

Text: Sieht toll aus 😍😍👏

Analysis: { "fakeness_score": 30, "fakeness_confidence": 45, "overall_score": 40, "overall_confidence": 35, "comment_types": [ { "type": "Positive generic compliment with emojis", "count": 1, "purpose": "Express praise/appreciation and provide social proof; lightweight engagement that signals approval but adds no substantive feedback or conversion intent." } ], "interpretation": "The single comment 'Sieht toll aus 😍😍👏' is a short, enthusiastic compliment in German using multiple emojis. This kind of comment functions primarily as positive social proof but contains no substantive engagement (no question, no tagging, no purchase intent). Because it is generic and emoji-heavy it is common both among genuine followers and among low-effort bot or purchased comments; with only one comment provided, there is insufficient evidence to strongly classify authenticity. For advertising feasibility this single comment is a weak signal: it shows basic audience approval but not engaged or action-oriented interaction. Recommendation: analyze a larger sample of comments, check commenter profiles (age, follower counts, posting history), look at comment timing relative to post, likes-to-comments ratio, and presence of conversational comments or UGC to better assess real engagement and fraud risk before deciding on ad spend." }

https://www.instagram.com/reel/C3F0SgbtiTK -

Comment ER: 0.10%

Analysis

{
  "income_level": {
    "Score": 70,
    "Confidence": 50,
    "Interpretation": "Visual cues (well-groomed appearance, polished makeup, neat modern interior visible in background, tasteful earrings and manicured nails, quality-looking knit sweater) suggest an above-average / upper-middle lifestyle but no clear luxury-brand signals (no visible premium packaging, cars, travel shots). Evidence is moderate and not definitive."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Strong talking-head signals: speaker's face is centered and clearly visible, direct camera eye contact, mouth movement and gestures while speaking, and the transcript is a direct first-person instructional address inviting followers and a live session."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly makeup/beauty-focused: on-screen text lists makeup mistakes, the creator demonstrates with a kajal pencil, and the transcript repeatedly references makeup tips and a free make-up live — clear and consistent beauty/self-care identity."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No visible advertising or mentions of low-cost retailers (Shein, AliExpress, Temu, Lidl, Aldi etc.) in frames, on-screen text, or transcript."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 100,
    "Interpretation": "No pillow advertising detected in frames or text."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 85,
    "Interpretation": "There is no evidence of heterogeneous product advertising; the only promotional element is a coherent beauty-focused CTA (follow / free make-up live), so thematic focus is consistent (beauty/education)."
  },
  "sales_authenticity": {
    "Score": 80,
    "Confidence": 60,
    "Interpretation": "No explicit product sponsorship is shown; the creator uses instructional, first-person tone and points out concrete makeup mistakes (specific items: black kajal, lack of eyeshadow base) which reads as authentic educational content rather than scripted ad. Because there is no full ad example, confidence is reduced."
  },
  "frequency_of_advertising": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No product advertising is present in the analyzed frames; only an invitation to follow and join a free live session (educational CTA), so advertising frequency is effectively zero."
  },
  "structured_thinking": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "The creator lists concrete mistakes (black kajal, no eyeshadow base, eyebrow, lipstick, tone), explains the effect ('right makeup makes you look younger; wrong makeup older') and demonstrates on her face — showing cause→effect and examples, indicating structured, practical argumentation."
  },
  "knowledge_depth": {
    "Score": 70,
    "Confidence": 70,
    "Interpretation": "Advice is practical and actionable (common makeup rules and visible demonstration). This aligns with advanced enthusiast / practitioner level rather than narrow professional or scientific novelty; useful but not clearly specialist-level depth."
  },
  "age_over_30": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Visual appearance (facial features, styling) indicates a mature adult likely over 35. The signal is relatively strong from multiple frames but exact age cannot be certain, so confidence is moderate-high."
  },
  "intelligence": {
    "Score": 85,
    "Confidence": 70,
    "Interpretation": "Speech (transcript) is clear, concise and persuasive; the creator explains why certain makeup choices matter and gives concrete examples/demonstrations, indicating clear reasoning and communicative competence."
  },
  "personal_values": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "Some first-person framing and a clear value toward looking presentable/self-care ('follow me to learn to apply makeup nicely'), but limited explicit statements of underlying principles or broader worldview in the provided frames — moderate signal of personal-values transmission."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Creator uses warm, invitational language in the transcript ('Ich freue mich auf dich'), smiles, and gestures energetically in frame; overall positive and engaging emotional energy is visible."
  },
  "charisma": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Direct address, demonstrative gestures, confident corrective tone and a clear CTA suggest persuasive on-camera presence that can engage viewers; solid charisma though not extreme or theatrical in these frames."
  },
  "expert_status": {
    "Score": 50,
    "Confidence": 70,
    "Interpretation": "Moderate evidence of domain skill: the creator gives structured makeup critiques and demonstrations (signs of a strong enthusiast or semi-professional makeup artist). No visible professional credentials, clinic/studio environment, or explicit title, so expert status cannot be confirmed at high level."
  }
}

Comments (15)

Text: Wow 😍

Analysis: { "fakeness_score": 60, "fakeness_confidence": 35, "overall_score": 50, "overall_confidence": 30, "comment_types": [ { "type": "generic praise / emoji", "count": 1, "purpose": "Express admiration or positive reaction; low-effort engagement that boosts visible social proof." } ], "interpretation": "Only a single short comment ('Wow 😍') is provided, which limits reliable inference. Single-word or emoji praise is common both from genuine casual followers and from inorganic sources (engagement pods or purchased comments). Given its generic nature it slightly leans toward being low-effort or potentially inorganic, but there is high uncertainty. For advertising feasibility this single comment neither shows strong audience quality nor strong signs of manipulation; it's neutral. Recommended next steps before a buy decision: analyze a larger sample of comments for diversity and specificity, check commenter account profiles (age, follower counts, activity), look at comment timing patterns, like-to-comment ratios, and audience demographics." }

Text: @rukiyevizercimen

Analysis: { "fakeness_score": 25, "fakeness_confidence": 50, "overall_score": 35, "overall_confidence": 45, "comment_types": [ { "type": "mention/tag", "count": 1, "purpose": "Tagging another user to draw their attention to the post (could be organic recommendation or simple spam/engagement-seeking mention)." } ], "interpretation": "Only one comment is present and it is a single @username mention. This is most commonly a user tagging a friend to show them the post, but identical short tags are also used by low-effort commenters or automated bots. With a single tag there is very limited signal about audience quality or genuine engagement. Fakeness risk is moderate-low (some chance of benign tagging, some chance of spam/bot). For advertising decisions, this single comment neither supports nor strongly opposes investing: it indicates low visible conversational depth. Recommend collecting more data (total comments, likes, follower quality, recurrence of similar tags, commenter account activity and follower counts, timestamps and comment diversity) before making a buy decision. If many comments are similar single-name tags or from inactive accounts, downgrade suitability; if comments are diverse and from real accounts, suitability improves." }

Text: ❤️❤️❤️mega lieben Dank 😍

Analysis: { "fakeness_score": 45, "fakeness_confidence": 35, "overall_score": 30, "overall_confidence": 30, "comment_types": [ { "type": "positive generic / emoji-only", "count": 1, "purpose": "Express appreciation/positive reaction and boost visible engagement; likely low informational value (could be a genuine follower, a polite reply, or a low-effort bot/spam comment)." } ], "interpretation": "There is only a single short comment: \"❤️❤️❤️mega lieben Dank 😍\". It is emoji-heavy and contains a brief, generic phrase of thanks. This type of comment commonly appears both from genuine followers offering praise and from automation or engagement pods because it is non-specific and universally positive. Given the single data point, the fakeness assessment is uncertain (moderate probability of being non-genuine). For advertising feasibility this single comment provides almost no reliable signal about audience quality, authenticity, or interest: you cannot judge real engagement, sentiment depth, or conversion likelihood from one generic emoji comment. Recommendation: analyze a larger sample of recent posts (comments content diversity, repetition, timing), check follower quality (follower growth patterns, follower/account metadata), and compare like:comment ratios and comment author profiles before making an advertising purchase decision." }

Text: Richtig … und weniger ist oft mehr

Analysis: { "fakeness_score": 15, "fakeness_confidence": 60, "overall_score": 45, "overall_confidence": 40, "comment_types": [ { "type": "agreement/positive", "count": 1, "purpose": "Expresses agreement and brief endorsement of the post's message (concise praise/support)." } ], "interpretation": "Sample size is extremely small (one comment) so conclusions are limited. The single comment — \"Richtig … und weniger ist oft mehr\" — is a short, natural-sounding affirmation likely from a real user: it specifically agrees with the post and adds a minor opinion (less is often more). Language is not overly generic or templated, lacks promotional language or emojis commonly seen in bot/farm comments. Given only one comment, engagement quality cannot be assessed (no information on commenter profile, follower counts, or additional comments). For advertising feasibility: this single authentic-seeming comment is mildly positive but insufficient to judge overall audience authenticity, engagement depth, or targeting fit. Recommendation: obtain a larger sample of comments, commenter profiles, likes, comment timestamps, and engagement rates before making a purchase decision." }

Text: 👏👏👏👏

Analysis: { "fakeness_score": 45, "fakeness_confidence": 40, "overall_score": 30, "overall_confidence": 35, "comment_types": [ { "type": "Emoji-only applause", "count": 1, "purpose": "Short positive reaction / encouragement; low-effort engagement that signals approval but provides no substantive feedback or intent to purchase." } ], "interpretation": "The single comment is a string of clapping-hands emojis (👏👏👏👏). Emoji-only comments are common and serve to register quick approval or enthusiasm, but they carry very little signal about audience quality, purchase intent, or meaningful engagement. Such comments can be genuine (a casual fan) or produced by engagement pods or low-quality bot accounts — there is no way to distinguish from one isolated emoji comment. Given only this comment, the sample size is too small to draw reliable conclusions. For advertising-purchase decisions, this comment pattern is weak evidence of a high-value, engaged audience: it increases superficial engagement metrics but does not indicate conversions, interest in products, or an engaged community that leaves thoughtful feedback. Recommendation: request a larger sample of comments across recent posts and examine commenter profiles (follow counts, activity, bios), diversity of comment types (questions, testimonials, tagged friends), like:comment ratio, saves/shares if available, and historical campaign performance. Without those, treat this post's comment signal as low-quality and proceed cautiously (consider a small test campaign before committing)." }

Text: Wie gerne ich immer Frauen, die den Kajal so auftragen ansprechen würde. Aber ich Trau mich nicht 🥹 Ich schwöre fürs Abschminken auf die Emulsion von @ohganicals kaum bekannt, aber besser als alles, was ich davor hatte!

Analysis: { "fakeness_score": 20, "fakeness_confidence": 65, "overall_score": 45, "overall_confidence": 40, "comment_types": [ { "type": "personal engagement / anecdote", "count": 1, "purpose": "Expresses a personal feeling (shyness about addressing others), creates rapport and genuine-seeming reaction to the post content." }, { "type": "product endorsement / brand mention", "count": 1, "purpose": "Recommends a specific product (mentions @ohganicals) and gives a short evaluation/comparison to previous products." } ], "interpretation": "The single comment reads like a real user reaction: informal language, an emoji, first-person experience and a specific product recommendation. These features lower the likelihood of it being manufactured (low fakeness score). The tagged brand could be a genuine endorsement or a casual mention; it is not overtly templated or copy-paste promotional text, which supports authenticity. However, this is only one comment — the sample is too small to generalize about the whole post. For advertising-feasibility decisions this comment is mildly positive (shows product interest and authentic engagement), but you should evaluate a larger sample of comments, commenter account quality (activity, followers, history), likes-to-comments ratio, and presence of repeated/identical comments to more reliably judge audience authenticity and campaign suitability." }

Text: Du hast recht mit dem richtigen Make-up 😍kann man viel erreichen 👏

Analysis: { "fakeness_score": 15, "fakeness_confidence": 65, "overall_score": 60, "overall_confidence": 50, "comment_types": [ { "type": "Positive compliment / endorsement", "count": 1, "purpose": "Genuine praise and support for the content (praising makeup results), likely intended to engage and show approval; also increases visible engagement via emojis." } ], "interpretation": "The single comment provided ('Du hast recht mit dem richtigen Make-up 😍kann man viel erreichen 👏') reads as a straightforward, positive endorsement. Language is natural German, includes relevant topical content (make-up) and expressive emojis, and does not show common bot/spam markers (generic phrases, links, handles, repeated hashtags). Based on this alone the comment's fakeness is low (estimated 15/100). However, this is one comment only — sample size is too small to draw robust conclusions about the whole comment set or audience quality. For advertising feasibility this single example is mildly encouraging (overall score 60/100) because it indicates some real topical engagement, but you should request a larger sample and additional checks: reviewer should examine commenter profiles (follower counts, activity, follower/following ratio), distribution of comment types, timing patterns (many comments posted simultaneously), repeated phrases across comments, like-to-comment ratio, and presence of suspicious accounts. With those additional data you can raise confidence and better decide on ad spend." }

Text: Супер 👍

Analysis: { "fakeness_score": 40, "fakeness_confidence": 50, "overall_score": 35, "overall_confidence": 55, "comment_types": [ { "type": "Generic positive compliment", "count": 1, "purpose": "Express approval/encouragement; low-information engagement that can boost visible metrics (likes/comments) but provides little qualitative insight about audience interest." } ], "interpretation": "Only a single short comment ('Супер 👍') is available. This is a generic, positive reaction that could come from a genuine follower, an acquaintance, or an automated/generic engagement bot — there is no content-specific signal (no question, detail, or personal reference). With this lone data point: (1) the comment adds superficial engagement but little proof of attentive or targeted audience; (2) fakeness is plausible because bots/engagement farms frequently post brief compliments, but it is equally plausible to be genuine — hence moderate fakeness score and moderate confidence. For advertising purchase decisions, this single comment is insufficient evidence of a real, responsive audience. I recommend obtaining a larger sample of comments and account-level signals: comment diversity and depth, commenter profile checks (age, follower counts, posting history), timing patterns, like-to-follower ratio, and reply behavior from the influencer. Based on current minimal data, the post's comment quality is low-to-moderate for supporting an ad buy (overall score 35) with limited confidence." }

Text: Инночка , красотка.🔥🔥❤️❤️👏👏

Analysis: { "fakeness_score": 25, "fakeness_confidence": 40, "overall_score": 55, "overall_confidence": 30, "comment_types": [ { "type": "Compliment / Praise (short, emoji-heavy)", "count": 1, "purpose": "Express admiration and positive reinforcement; increase visible engagement and social proof. Low-effort reaction that signals support from a follower or casual viewer." } ], "interpretation": "The single comment reads as a brief, positive compliment addressed directly to the account owner (use of the diminutive name 'Инночка') with multiple emojis. Signals of authenticity: personal address (name/diminutive) and natural phrasing suggest a real follower or acquaintance. Signals of possible inauthenticity: very short text and repetitive emojis are common in both genuine casual comments and inorganically generated comments (bots/engagement pods). Given only one comment, the sample is too small to draw strong conclusions. For influencer-ad buying decisions this single example is neutral-to-slightly-positive: it shows positive sentiment but provides no evidence of meaningful, engaged audience (no substantive message, no questions, no discussion). Recommended next steps before purchasing: inspect a larger sample of recent comments for variety and depth; check commenter profiles for real accounts (age, activity, follower counts, mutual interactions); evaluate like-to-comment ratio and timing patterns (bursts that suggest pods/bots). If most comments are similar (generic compliments/emojis), downrate audience quality; if many comments are personal and specific, confidence in genuine engagement increases." }

Text: 👏👏

Analysis: { "fakeness_score": 55, "fakeness_confidence": 35, "overall_score": 45, "overall_confidence": 30, "comment_types": [ { "type": "emoji-only / low-effort engagement", "count": 1, "purpose": "Generic approval or applause; simple social proof to boost visible engagement and algorithmic signal" } ], "interpretation": "The single comment is a short emoji-only response (two clapping hands). Emoji-only comments are common and serve as low-effort approval or social-proof signals; they are used by real followers as well as by engagement-farming accounts/bots. With only one comment available, there is insufficient evidence to reliably determine authenticity. The moderate fakeness score reflects the ambiguity: emoji-only comments are slightly more likely to be automated or low-value engagement than substantive comments, but can also be genuine. The overall advertising-feasibility score is below neutral because a single low-content comment provides little insight into audience quality, sentiment, or genuine engagement. Recommendation: before deciding on ad spend, analyze a larger sample of comments across multiple posts, inspect commenter profiles (activity, follower counts, posting history), review like counts and engagement rate relative to follower size, check for repetitive or templated comments, and examine comment timing patterns. These additional checks will substantially increase assessment confidence." }

Text: Ist es nicht heute?wenn ja,wie komm ich dahin?

Analysis: { "fakeness_score": 10, "fakeness_confidence": 75, "overall_score": 40, "overall_confidence": 60, "comment_types": [ { "type": "Question / Inquiry", "count": 1, "purpose": "Asking for event/date and directions — indicates genuine interest in attending or participating; seeks logistical information." } ], "interpretation": "The single comment ('Ist es nicht heute? wenn ja, wie komm ich dahin?') is a direct, context-specific question about timing and how to get to an event. This is typical of authentic audience engagement (practical, not generic praise or promotional language). There are no markers of spam, generic bot comments, or promotional messaging in this comment. However, a single authentic comment is insufficient to judge the overall comment quality or audience authenticity for advertising decisions. Recommendations: review a larger sample of recent posts for comment volume, diversity, timing, repeated phrases/users, and compare engagement rate to follower count; check commenter profiles for real accounts and geographic alignment with the influencer's claimed audience. Based on this single data point the comments appear genuine but there is low evidence overall to confidently approve ad spend — further comment sampling and engagement metrics are needed." }

Text: 🔥🔥🔥

Analysis: { "fakeness_score": 30, "fakeness_confidence": 45, "overall_score": 40, "overall_confidence": 40, "comment_types": [ { "type": "Emoji praise", "count": 1, "purpose": "Express positive reaction/approval and produce quick visible engagement (social proof)" } ], "interpretation": "The sole comment is three 'fire' emojis, a generic positive reaction that provides very little informational content. Such emoji-only comments commonly serve to signal approval or boost visible engagement but do not indicate substantive audience interest in the creator's message or product. Authentic followers often leave this type of short encouragement, but the same pattern is also used by engagement pods or low-effort bot accounts; with only one comment and no commenter metadata, the risk of non-organic origin is moderate. For advertising decisions this single comment is weak evidence: it shows at least some audience reaction but not meaningful engagement depth (no questions, no product interest, no conversion signal). I recommend further checks before purchase: analyze commenter account profiles (age, follower counts, activity), overall comment variety and timing, likes-to-comments ratio, historical engagement consistency, and audience demographics. Based solely on this comment, I assign a low–moderate trust in authenticity and a cautious, below-average suitability for ad spend pending more data." }

Text: Unglaublich 👏👏👏

Analysis: { "fakeness_score": 25, "fakeness_confidence": 40, "overall_score": 55, "overall_confidence": 30, "comment_types": [ { "type": "Short positive/emoji praise", "count": 1, "purpose": "Express admiration/approval and provide visible social proof; lightweight engagement to boost post metrics (likes/comments)." } ], "interpretation": "Only one short comment was provided: \"Unglaublich 👏👏👏\" (German for \"Unbelievable\" with clapping emojis). This is a generic positive reaction that serves primarily as social proof and lightweight engagement. Such comments are common from genuine followers but are also the type most easily faked or posted by low-effort bot accounts or engagement farms, because they require minimal effort and contain no post-specific detail. Given the single data point, the fakeness score is kept relatively low (25) but with modest confidence (40) because short generic praise is ambiguous. The overall suitability of this post for advertising is rated slightly above midpoint (55) with low confidence (30) due to insufficient data: a single generic comment does not reveal commenter authenticity, audience relevance, engagement depth, or comment diversity. To produce a reliable assessment for ad buying, analyze a larger sample of comments across multiple recent posts and collect metadata: commenter profiles (follower counts, activity), comment timestamp patterns, repetition of identical comments across posts, like-to-comment ratios, and presence of substantive, post-specific replies. If further comment data or account metrics are provided, I can give a more confident and detailed evaluation." }

Text: 🔥🔥🔥

Analysis: { "fakeness_score": 60, "fakeness_confidence": 35, "overall_score": 45, "overall_confidence": 30, "comment_types": [ { "type": "emoji-only praise", "count": 1, "purpose": "express approval/excitement; increases visible engagement but provides no substantive feedback. Could be genuine low-effort fan response or automated/engagement-pod activity." } ], "interpretation": "The single comment is three fire emojis (🔥🔥🔥). Emoji-only comments are common, low-information signals: they raise visible engagement but do not demonstrate meaningful audience interest or purchase intent. Such comments are frequently used by real followers as quick positive reactions, but they are also commonly produced by bots or engagement pods because they are low-effort and repeatable. Given only one comment, the sample is too small to draw strong conclusions — the elevated fakeness score reflects that emoji-only responses are a common pattern in inorganic engagement, but confidence is low because there is insufficient data. For an advertising decision, request a larger sample of comments, commenter account checks (age, follower counts, posting history), engagement rate over multiple posts, comment diversity and timing patterns, and any signs of repeat identical comments to better assess authenticity before purchasing advertising." }

Text: Erledigt

Analysis: { "fakeness_score": 60, "fakeness_confidence": 35, "overall_score": 20, "overall_confidence": 35, "comment_types": [ { "type": "Single-word administrative/confirmation", "count": 1, "purpose": "Indicates a completed task or status update (e.g., 'Erledigt' = 'Done'). Low informational value for audience engagement; likely from a collaborator, staff, or a low-effort responder rather than an engaged follower." } ], "interpretation": "Only one comment is present: the single German word 'Erledigt' ('Done/Completed'). This comment is low-effort and administrative in tone, providing no clear endorsement, sentiment, or interaction with the post content. It could plausibly come from a team member, vendor, or an automated/account used for workflow notes — any of which reduces its value as authentic audience engagement. Given the extremely small sample, the fakeness estimate is cautious (moderately high) but with low confidence. For advertising decisions, this comment by itself is a weak signal: it does not demonstrate real follower interest, conversation, or influence. Recommend obtaining the full set of comments, commenter profiles (age, follower counts, activity), likes, engagement rates over time, and comment timestamps to make a reliable purchase decision." }

https://www.instagram.com/reel/DTzeYibCCdN -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "Visual + transcript signals point to a mid-to-premium lifestyle: fresh tulips in background, neat modern interior, gold necklace and well-groomed nails, frequent references to mid/high‑range brand Inglot and brush/set pricing (mentions a set normally >300€ sold for ~80€). No low-end retail cues visible. Evidence is moderate (limited environment shots), so confidence reduced."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Strong talking‑head format: face is centered and clearly visible across frames, direct eye contact, mouth movement and hand gestures consistent with live speech; transcript is first‑person spoken content describing products and techniques."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 100,
    "Interpretation": "Content is clearly and consistently focused on beauty/self‑care: step‑by‑step makeup techniques, many product demonstrations (foundations, primers, brushes, mascaras, highlighter, lip care) and advice about skin types."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No advertising or mentions of low‑cost retailers (Shein, AliExpress, Temu, Aldi, Lidl) in transcript or frames. Promotions are for Inglot and their own palette/sets."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising detected in frames or transcript; all ads relate to cosmetics and tools (no pillow brands)."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising is thematically coherent: all promoted items are cosmetics, brushes and related beauty accessories (palette, primer, foundation, mascara, lipgloss, brush set) with a single promotional code and free gift threshold."
  },
  "sales_authenticity": {
    "Score": 90,
    "Confidence": 90,
    "Interpretation": "Strong authenticity signals: detailed explanations of how and when to use products (primer choices by skin type, brush/blender tips), concrete effects (covering dark circles, lifting effect), personal usage examples, discount code and logistics (free lipgloss over €65, refillable eyeshadow pans), and audience interaction (send photos for shade advice, screenshots for giveaway). Few signs of scripted, generic phrasing."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 100,
    "Interpretation": "Advertising is clearly present inside the content — multiple product mentions, promo code INA20, price references and free‑gift thresholds throughout the video/transcript."
  },
  "structured_thinking": {
    "Score": 95,
    "Confidence": 95,
    "Interpretation": "High structure: she groups products by function (primers by skin concern), compares shades (106 vs 104), explains sequencing (concealer → cream contour → cream rouge → blend), gives concrete tips and examples and reports follower feedback that the method worked for them."
  },
  "knowledge_depth": {
    "Score": 80,
    "Confidence": 85,
    "Interpretation": "Content delivers practical, somewhat specialized knowledge (primer selection by skin type, tool technique, product uses beyond basic claims). This aligns with professional‑mainstream / advanced‑enthusiast level rather than narrow scientific innovation; explanations include nuance and practical tradeoffs."
  },
  "age_over_30": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "Visual appearance and styling indicate a mature adult likely over 35 (facial features, makeup style, tone of presentation). No exact age stated, but visual evidence is strong."
  },
  "intelligence": {
    "Score": 85,
    "Confidence": 85,
    "Interpretation": "Demonstrates clear, organized verbal explanations, good vocabulary for makeup topics, cause–effect reasoning (why a primer works for a skin type), practical comparisons and listener guidance — indicating solid communicative and analytical ability."
  },
  "personal_values": {
    "Score": 65,
    "Confidence": 70,
    "Interpretation": "Some first‑person voice and principles are visible (focus on quality products, helping followers with shade selection, emphasis on good technique). However, there is limited explicit value framing or manifesto‑style statements; the 'own truth' signal exists but is moderate."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 90,
    "Interpretation": "Tone and language in transcript ('Mädels', excited product calls, giveaway announcements) plus smiling facial expressions and energetic gestures convey clear positive energy and engagement."
  },
  "charisma": {
    "Score": 80,
    "Confidence": 85,
    "Interpretation": "Engaging delivery: direct address, invitations to participate (send photos, enter giveaways), concrete demonstrations and helpful tips make the presenter relatable and likely able to inspire followers; not hyper‑dramatic but warm and convincing."
  },
  "expert_status": {
    "Score": 60,
    "Confidence": 80,
    "Interpretation": "Moderate evidence of professional expertise: presenter gives technique tips, uses professional terminology, provides consultative services (shade advice with photos) and demonstrates advanced product knowledge. No explicit visible credentials or clinical environment, so best classified as strong enthusiast / semi‑professional rather than a confirmed licensed expert."
  }
}

Comments (0)

No comments

https://www.instagram.com/reel/DTzPZZXCOGb -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 65,
    "Confidence": 60,
    "Interpretation": "Visual cues show a polished, well‑groomed presentation: neat French manicure, coordinated jewelry (gold hoop earrings and a delicate necklace), high‑quality makeup and lighting, and a tidy interior background. However there are no clear premium/luxury brand markers (no visible Aesop/Diptyque/La Mer, luxury packaging, premium appliances or travel cues). Signals point to mid‑to‑upper‑middle lifestyle but not unmistakable European premium luxury."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Clear talking‑head format: the creator appears on camera, looks into the lens, mouth movement and expressive gestures are visible across frames, and she speaks directly (transcript shows first‑person, instructional speech)."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Strong, consistent beauty identity: the content is a makeup tutorial (bronzer, rouge, concealer, blending technique), multiple close‑ups of application tools and face, and an explicit invitation to a makeup live — clear ongoing focus on appearance and self‑care."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No visible advertising or logos for low‑cost retailers (AliExpress, Shein, Temu, Aldi, Lidl etc.) in the provided frames or captions."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 100,
    "Interpretation": "No pillow advertising detected in frames or transcript."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "All visible promotional/content activity is beauty/makeup related (product application, technique, and a call to a free live). No unrelated product categories are shown in the analyzed frames."
  },
  "sales_authenticity": {
    "Score": 90,
    "Confidence": 80,
    "Interpretation": "High authenticity signals: the creator explains a specific technique step‑by‑step (where to draw lines, which products: bronzer/rouge/concealer, blending direction) and demonstrates usage on camera. The speech ties action to a tangible effect (“Lifting‑Effekt”), which reads as practice‑based rather than generic ad copy. No explicit brand‑saturated script is visible, but full verbal context (longer speech) is limited so confidence is slightly reduced."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising/promotional content appears inside the clip: product demonstration and a direct CTA to join a free live (promotional activity is present within the content)."
  },
  "structured_thinking": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "Clear stepwise argument: she critiques a common mistake, gives an alternative method (draw a line from middle of ear to mouth corner), lists sequential product steps (bronzer, rouge, concealer), and explains blending direction and expected outcome (lifting vs. heavier look). This demonstrates cause→effect and procedural explanation."
  },
  "knowledge_depth": {
    "Score": 80,
    "Confidence": 75,
    "Interpretation": "Practical, actionable technique that likely sits at the advanced‑enthusiast / professional‑mainstream boundary: specific placement and blending rationale are given (useful beyond mass tips), but there is no deep technical theory or clinical detail visible in the frames to suggest narrow professional/scientific knowledge."
  },
  "age_over_30": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Visual appearance and mature makeup styling suggest the creator is likely over 35 (mid‑30s to 40s). This is a visual inference from facial features and styling in the frames, not supported by explicit age text, so confidence is moderate."
  },
  "intelligence": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Demonstrates clear, logical verbal structure and the ability to explain a technique and its effects succinctly (why one method creates a heavier look vs. a lifted result). Delivery is articulate and instructional, indicating above‑average communicative and analytical ability."
  },
  "personal_values": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Some value signals are present: emphasis on a subtle, elegant ‘lifting’ (terms like 'dezent, elegant und richtig') and repeated use of first‑person phrasing indicate personal taste and stylistic principles. However there is limited broader evidence of a consistent, explicitly stated value system or audience‑filtering in the provided frames."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Creator displays positive energy: expressive facial expressions, friendly tone, smiles and a clear invitation to join a free live ('Ich freue mich auf dich'). Visuals and CTA convey warmth and engagement."
  },
  "charisma": {
    "Score": 80,
    "Confidence": 75,
    "Interpretation": "Good on‑camera presence with expressive gestures, confident delivery, and direct address to the viewer. The step‑by‑step demo and approachable tone are likely to engage and motivate viewers, though extreme inspirational intensity is not strongly indicated in the short frames."
  ,
  "expert_status": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "Moderate evidence of being a skilled makeup professional or experienced makeup educator: the tutorial is technically informed and she hosts live sessions, but there are no explicit professional credentials, clinic/studio environment, or on‑screen titles confirming formal expertise. Likely a strong enthusiast or semi‑professional makeup artist rather than a verified medical/clinical expert."
  }
}

Comments (0)

No comments

https://www.instagram.com/reel/DTzPHFDCBXb -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 65,
    "Confidence": 50,
    "Interpretation": "Visual cues show a well‑groomed, polished presentation (neat haircut, gold hoop earrings, manicured nails, soft textured knit top) which suggests at least upper‑middle lifestyle rather than low income. There are no clear luxury brand signals (no visible Aesop/La Mer packaging, premium candles, high‑end interior cues or vehicles) so evidence for 'European premium/luxury' is insufficient. Confidence lowered because home/travel/brand cues are largely absent."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Clear talking‑head format: face is centered and dominant, mouth movement and transcript show direct speech (\"Folge mir...\"), she looks into camera and delivers step‑by‑step instructions in first person."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly a makeup tutorial for 'Schlupflider' (hooded lids). Multiple frames show application tools (Q‑tip, brushes, mascara) and stepwise makeup demonstration — strong, consistent association with beauty/self‑care."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visible advertising or logos for low‑cost retailers (Shein, AliExpress, Temu, Lidl, Aldi etc.) in frames or text; content is tutorial-focused."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No pillow advertising visible in frames; no pillow brand mentions or imagery detected."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No advertising appears in the provided frames. Where promotional language exists it's a call to follow for more makeup tips, so no inconsistent multi‑category ads are present."
  },
  "sales_authenticity": {
    "Score": 90,
    "Confidence": 80,
    "Interpretation": "While not an explicit sponsored ad, the creator demonstrates realistic step‑by‑step technique (Q‑tip dots, blending with brush, mascara) and speaks in first person per transcript. Demonstration is practical and integrated into routine rather than staged product hype, indicating authentic, usage‑based presentation. Confidence reduced because there are no readable captions about product claims or purchases."
  },
  "frequency_of_advertising": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No advertising content is present in the analyzed frames; the video is a makeup tutorial and a follow CTA."
  },
  "structured_thinking": {
    "Score": 70,
    "Confidence": 80,
    "Interpretation": "The video shows a clear stepwise demonstration (problem identification: 'Schlupflider', then stepwise makeup solution with tools and order of actions). However there is limited verbal explanation of underlying reasons or comparisons in the provided transcript/frames, so structure exists but depth is moderate."
  },
  "knowledge_depth": {
    "Score": 70,
    "Confidence": 70,
    "Interpretation": "Advice targets a specific problem (hooded lids) with practical technique — this is useful, specialist enthusiast knowledge (advanced enthusiast / popular professional mainstream). Not enough evidence of rare scientific or professional‑level insights, so depth is above mass tips but not highly technical."
  },
  "age_over_30": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Facial features, skin texture and styling (mature makeup choices) strongly indicate the creator is older than 35. Not absolute proof, but visual age cues are consistent with 35+."
  },
  "intelligence": {
    "Score": 75,
    "Confidence": 60,
    "Interpretation": "Presentation is clear, concise and task‑oriented (identifies a problem and shows a solution). This indicates practical intelligence and communicative clarity, but there's limited evidence of higher analytical depth or complex argumentation in the frames/transcript."
  },
  "personal_values": {
    "Score": 30,
    "Confidence": 60,
    "Interpretation": "Little evidence of expressed personal principles or worldview in the provided frames. The content is instructional and inviting (\"Folge mir\"), but does not state stable values, tradeoffs or 'this is my way' type language in the visible transcript."
  },
  "enthusiasm": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "Tone in the transcript is positive and inviting (\"Ich freue mich auf dich\", \"Folge mir\"), facial expressions are warm and engaged; energy is upbeat though not exuberant—friendly, professional enthusiasm is evident."
  },
  "charisma": {
    "Score": 75,
    "Confidence": 65,
    "Interpretation": "Direct eye contact, poised presentation, polished appearance and a clear helpful message (tailored to hooded lids) give the creator an engaging, persuasive presence. Frames show warmth and an ability to hold viewer attention, but long‑term inspirational reach cannot be judged from a single clip."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "There is moderate evidence of technical experience (methodical makeup steps, targeted technique for hooded eyelids) suggesting a skilled enthusiast or semi‑professional makeup artist. However there are no explicit credentials, professional environment, or on‑screen titles to confirm formal expert status, so evidence is moderate rather than strong."
  }
}

Comments (0)

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https://www.instagram.com/reel/DTyZ6tyjiss File size 1351MB exceeds 200MB limit

Comment ER: 0.01%

Comments (14)

Text: 👏👏👏👏

Text: +

Text: +

Text: Und weiss du mein make up heute erinnert mich an mich😍😅 ich möchte mich immer dezent schminken wie bei deine rechte Seite- zart, süß und als Ergebnis bekomme ich doch wie deine linke, ausdrucksvoll und heiß 😅😅😅

Text: Liebe Ina , das war wieder mal ein schöner Abend mit dir 😊.Danke 🙂

Text: Sehr schön 💕

Text: Liebe Ina, ich kann ja leider mittwochs nie live dabei sein, aber schaue mir im Nachhinein immer Deine Videos an. Du hast Dich wieder wunderschön geschminkt.Virken Dank, dass Du die Videos immer abspeicherst, damit man sich die später noch anschauen kann. Liebe Grüße, Britta🫶😘

Text: +

Text: Es war ein toller Abend. Jedes Mal lernt man was neues 🔥😍vielen Dank liebe Ina 🫶🥰

Text: War ein sehr schöner Abend ❤️

Text: War super wie immer❤️❤️dankeschön!!

Text: Mittwochs Live 20:00 Uhr ist Pflicht mittlerweile 🤩 Vielen lieben Dank für deine Mühe Liebe Ina 🫶🏻

Text: Ina du bist die beste ! 😍

Text: Vielen lieben Dank liebe Ina😘 ohne große Hoffnung mache ich bei Gewinnspielen mit, weil ich ja kaum was gewinne, aber heute hab ich gewonnen 🏅 ich freue mich rieeewsig

https://www.instagram.com/reel/DTyDGrZCM13 -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 65,
    "Confidence": 60,
    "Interpretation": "Middle‑to‑upper average signals: well‑groomed appearance, tidy haircut, manicured nails, gold hoop earrings, subtle jewelry and a clean neutral background. Clothing (white turtleneck) looks neat and mid‑range. No clear luxury brand cues (no visible Aesop/La Mer/Diptyque etc.) but also no low‑end household or décor signals. Evidence is visual and limited to closeups, so confidence is moderate."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Clear talking‑head format: subject appears face‑on, looks into camera and speaks in first person ('Ich zeige dir...') as shown in the transcript and mouth movements in frames. Step‑by‑step verbal instructions confirm on‑camera speaking."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly a makeup tutorial (transcript: step‑by‑step eye makeup using cotton swabs, palette, tape, kajal, mascara). Visuals repeatedly show eyeshadow palette, tools and application — strong, direct beauty/self‑care alignment."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No visible advertising or mentions of low‑cost retailers (Shein, AliExpress, Temu, Lidl, Aldi) in frames or transcript. Only product tools/palette shown with no retailer branding."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising detected in frames or transcript."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No advertising present; therefore no inconsistent mix of unrelated ad categories. Content is focused solely on makeup/tutorials."
  },
  "sales_authenticity": {
    "Score": 100,
    "Confidence": 85,
    "Interpretation": "No sponsored ad content visible; tutorial is demonstrative and practical (shows tools and exact steps). Because no explicit advertised product or sales pitch appears, there's no evidence of scripted/generic promotion."
  },
  "frequency_of_advertising": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No advertising appears in the analyzed frames/transcript — the clip is an organic makeup tutorial."
  },
  "structured_thinking": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "Clear, sequential instructional structure: tape → three black dots with cotton‑bud → three brown dots → blend → glitter → remove tape → green kajal → mascara. Transcript and on‑screen text show stepwise logic and actionable steps."
  },
  "knowledge_depth": {
    "Score": 60,
    "Confidence": 80,
    "Interpretation": "Practical, useful makeup technique suitable for viewers (cotton‑bud dot method, tape edge). Content demonstrates applied know‑how (Level 4: advanced enthusiast). Not showing narrow professional or scientific depth — technique is accessible and mainstream rather than rare expert insight."
  },
  "age_over_30": {
    "Score": 90,
    "Confidence": 75,
    "Interpretation": "Visual appearance (facial features, styling, makeup choice) strongly suggests the creator is older than 35. No exact age info is present, but visual cues point to mid‑30s or older."
  },
  "intelligence": {
    "Score": 75,
    "Confidence": 60,
    "Interpretation": "Communication is clear, concise and structured (explains steps logically). The video shows practical problem‑solving and organization but does not provide deep analytic commentary in this clip — supports moderate‑high communicative intelligence."
  },
  "personal_values": {
    "Score": 40,
    "Confidence": 55,
    "Interpretation": "Limited evidence of explicit personal principles or value statements. The content is instructional and focused on technique; there are no visible value‑driven statements ('for me' or 'I always') beyond standard tutorial framing, so own‑truth signals are weak."
  },
  "enthusiasm": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Presenter appears engaged and pleasant; tone of the transcript is encouraging ('folge mir für mehr'), and facial expressions are warm. Energy is positive but measured rather than highly exuberant."
  },
  "charisma": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Good on‑camera presence: direct eye contact, polished look, confident hands‑on demonstration. The clip is likely engaging for viewers, though there is limited rhetorical flourish or storytelling in this short tutorial."
  },
  "expert_status": {
    "Score": 50,
    "Confidence": 55,
    "Interpretation": "Moderate evidence of being a skilled enthusiast or semi‑professional (confident technique, neat execution), but no explicit credentials, professional environment, or titles shown in frames or captions to confirm formal expert status."
  }
}

Comments (1)

Text: Was ist das für eine schöne Farbe? Wo gibt es die!!!

Analysis: { "fakeness_score": 15, "fakeness_confidence": 60, "overall_score": 70, "overall_confidence": 55, "comment_types": [ { "type": "Product inquiry / Purchase intent", "count": 1, "purpose": "Asks where the item (color) can be bought — indicates direct interest in acquiring the product and potential conversion." } ], "interpretation": "The single comment — \"Was ist das für eine schöne Farbe? Wo gibt es die!!!\" — reads as a genuine product-focused inquiry and a compliment. It directly asks where to buy, which is higher-value engagement than a generic emoji or single-word praise. Fakeness risk appears low because the language is specific and action-oriented; however, assessment confidence is moderate because it's only one comment and there is no context about the commenter account (new/follower count, posting history) or the broader comment distribution. For advertising feasibility: this comment is a positive signal (shows demand/interest and potential for conversion), but you should not base a buy decision on a single data point. Recommended next checks before purchase: (1) analyze a larger sample of comments for proportion of genuine inquiries vs. generic replies, (2) inspect commenter profiles for authenticity (age, follower/following ratio, activity), (3) check timing patterns (many similar comments posted simultaneously can indicate pods/bots), and (4) measure actual conversion or click-through behavior from past sponsored posts by this influencer. If many comments mirror this one and commenter accounts look authentic, the influencer is more likely to deliver reachable potential customers." }

https://www.instagram.com/reel/DTyCvYFCCc9 -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "Visual cues show a well‑groomed, tastefully dressed creator (neat hairstyle, tasteful gold jewelry, coordinated makeup, soft premium‑looking sweater) and a modern neutral background — signals of mid-to-premium lifestyle rather than low-income. No explicit luxury brand badges, travel or vehicles are visible, so I avoid a top score."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Clear talking‑head format: creator appears on camera, looks into lens and speaks directly (German transcript lines match mouth movement). Multiple frames show face centered, expressive and speaking while demonstrating."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 100,
    "Interpretation": "Content is explicitly a makeup tutorial: step‑by‑step application (bronzer, rouge, concealer, blending), demonstration of tools and techniques, and invitation to a makeup live — clear ongoing association with beauty/self‑care."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visible logos or mentions of low‑cost retailers (Shein, Temu, AliExpress, Lidl, Aldi etc.) in frames or transcript; content focuses on makeup technique and a live."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising is visible in the frames or transcript."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 85,
    "Interpretation": "Any promotional element (inviting viewers to a free live; showing makeup products) is coherent with the beauty/makeup niche — no evidence of heterogeneous, unrelated product categories."
  },
  "sales_authenticity": {
    "Score": 95,
    "Confidence": 90,
    "Interpretation": "Presentation shows product use and explains how/why: she demonstrates application (lines, blending), gives a concrete technique (middle of ear → mouth corner, stepwise use of bronzer/rouge/concealer) and speaks naturally. There is demonstration rather than scripted hard‑sell language in the frames/transcript."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "There is in‑content promotion (call to join a free live, 'follow me') and product showing within the video — advertising/self‑promotion is present."
  },
  "structured_thinking": {
    "Score": 95,
    "Confidence": 95,
    "Interpretation": "Clear structure visible: identifies a problem ('trägst du es so falsch auf?'), explains why it’s wrong (makes face look heavier), and gives a stepwise solution with concrete actions and order (draw lines, use bronzer/rouge/concealer, blend bottom→top)."
  },
  "knowledge_depth": {
    "Score": 80,
    "Confidence": 85,
    "Interpretation": "Provides practical, somewhat specialized technique details (placement lines, blending direction) that go beyond mass tips — fits professional‑mainstream / advanced enthusiast level rather than narrow academic or purely generic mass knowledge."
  },
  "age_over_30": {
    "Score": 85,
    "Confidence": 70,
    "Interpretation": "Facial appearance, makeup style and mature skin texture in frames suggest the creator is likely over 35, though exact age cannot be confirmed from images alone."
  },
  "intelligence": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Speech in transcript and on‑camera delivery is clear, logically structured and explanatory (cause → effect → solution). Vocabulary and explanation are coherent and focused, indicating good communicative/analytical ability."
  },
  "personal_values": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Creator communicates preferences and principles about 'elegant, dezent, richtig geliftet' looks and critiques incorrect technique — uses first person and value‑laden language, indicating a defined aesthetic stance, though broader value system is only partially visible."
  },
  "enthusiasm": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "Frames and transcript show a warm, engaging tone, smiles and an upbeat call‑to‑action ('Ich freue mich auf dich'), indicating positive energy and enthusiasm."
  },
  "charisma": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Direct address, confident demonstration, expressive facial gestures and invitation to a live suggest the creator can engage and inspire viewers; delivery is personable and convincing in the beauty niche."
  },
  "expert_status": {
    "Score": 60,
    "Confidence": 70,
    "Interpretation": "Moderate evidence of expertise: demonstrates concrete professional techniques and teaches stepwise application (semi‑professional makeup educator). However, no explicit credentials, clinic/studio environment, or on‑screen professional titles are shown in the frames, so expert status cannot be strongly confirmed."
  }
}

Comments (2)

Text: Wie zauberhaft du das erklärst ♥️✨

Analysis: { "fakeness_score": 20, "fakeness_confidence": 60, "overall_score": 55, "overall_confidence": 40, "comment_types": [ { "type": "Compliment / Positive feedback", "count": 1, "purpose": "Express appreciation for the creator's explanation, signal social approval and encourage the creator; contains emojis to amplify positive tone." } ], "interpretation": "Only one comment is provided: \"Wie zauberhaft du das erklärst ♥️✨\" (\"How magically you explain that\"). It is a direct, personalized compliment with supporting emojis. Indicators point toward a genuine positive reaction rather than generic spam: it addresses the creator personally ('du'), uses a descriptive adjective ('zauberhaft') and emojis, and contains no links, calls-to-action, or repeated templated phrasing. False-positive possibilities: short compliments can sometimes come from low-effort accounts or coordinated engagement, but there is no clear evidence here. Given the single-data-point nature of this sample, conclusions are limited. For influencer-ad feasibility the comment is a small positive signal but insufficient alone to judge overall authenticity or audience quality. Recommend collecting more comments and metadata (commenter profiles, timestamps, repetition patterns, follower overlap, reply threads, language distribution, overall comment diversity) before making a buying decision." }

Text: Welche Produkte benutzt du?

Analysis: { "fakeness_score": 10, "fakeness_confidence": 45, "overall_score": 55, "overall_confidence": 30, "comment_types": [ { "type": "direct product inquiry", "count": 1, "purpose": "Genuine follower asking which products the influencer uses — indicates interest, potential purchase intent or desire to replicate the influencer's routine." } ], "interpretation": "The single comment \"Welche Produkte benutzt du?\" (German: \"Which products do you use?\") reads as a straightforward, specific question typical of genuine audience engagement and potential consumer interest. It is not a generic compliment, emoji spam, or clearly templated message, which lowers the likelihood of it being fake. However, this is only one data point: assessment confidence is limited. To judge overall authenticity and advertising suitability you should examine more comments across multiple posts, check the commenter's account (real-looking profile, follower ratio, activity), measure comment-to-like ratio and diversity of commenters, and look for patterns of repetitive or suspicious comments. Based on this one comment, there is weak positive evidence (audience interest) but insufficient information to make a strong decision about ad purchase." }

https://www.instagram.com/reel/DTyBOFWiMlL -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 60,
    "Confidence": 50,
    "Interpretation": "Visual cues (well-groomed manicure, coordinated jewelry, tidy interior with curtains and plant) indicate a comfortable, middle-to-upper‑middle lifestyle but no clear premium/luxury markers (no visible designer products, cars, or high‑end branded items). Evidence is moderate and not definitive."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Creator speaks directly to camera (face centered, eye contact), demonstrably talking while applying makeup; transcription confirms spoken first‑person sentence in German."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly a makeup tutorial: on-screen text '3 SEKUNDEN LIDSTRICH' and 'FOLGE FÜR MEHR MAKE UP TIPPS', step‑by‑step eyeliner demonstration — clearly aligned with beauty/self‑care."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visible advertising or logos for low-cost retailers (Shein, AliExpress, Temu, Aldi, Lidl etc.) appear in the frames or text overlays."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No pillow advertising or pillow products visible in the provided frames or captions."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 85,
    "Interpretation": "On-screen messaging and visuals focus consistently on makeup tips/eyeliner; no heterogeneous or unrelated product categories shown."
  },
  "sales_authenticity": {
    "Score": 40,
    "Confidence": 60,
    "Interpretation": "There is no clear product endorsement or realistic product‑use narrative in the frames — mostly a technique demo and CTA to follow. Because explicit product claims or personal problem→solution statements are absent, authenticity signals for sales are weak."
  },
  "frequency_of_advertising": {
    "Score": 0,
    "Confidence": 85,
    "Interpretation": "No explicit advertising present in the analyzed frames (only a generic CTA to follow for more tips), so advertising frequency across this content appears to be none."
  },
  "structured_thinking": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "The creator demonstrates a stepwise technique (shows tool, applies liner, compares sides) which indicates practical structure, but there is little extended verbal explanation or multi‑point argumentation visible in the frames."
  },
  "knowledge_depth": {
    "Score": 30,
    "Confidence": 60,
    "Interpretation": "The content shows a simple, practical makeup shortcut (fast eyeliner) — useful but mass‑level knowledge rather than narrow professional or novel insight; frames lack technical depth or advanced explanations."
  },
  "age_over_30": {
    "Score": 90,
    "Confidence": 80,
    "Interpretation": "Facial features and skin maturity visible in multiple closeups strongly suggest the creator is older than 35."
  },
  "intelligence": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Presentation appears clear and composed (concise demo, direct address). The material is practical and communicated effectively, but the frames lack extended complex explanations to judge higher analytic ability."
  },
  "personal_values": {
    "Score": 40,
    "Confidence": 55,
    "Interpretation": "Creator uses first‑person ('Ich liebe Lidstrich') showing a personal preference, but there is little evidence of broader stated principles, value‑driven positioning, or opinionated worldview in the frames."
  },
  "enthusiasm": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "Facial expression and engaged demonstration convey positive, pleasant energy; tone inferred as friendly and encouraging from visuals and CTA, though not highly exuberant."
  },
  "charisma": {
    "Score": 70,
    "Confidence": 65,
    "Interpretation": "Direct eye contact, confident hands‑on demonstration, and a personable presentation style suggest moderate-to-strong charisma and the ability to engage viewers in a tutorial format."
  },
  "expert_status": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "Evidence supports a skilled makeup enthusiast or semi‑professional (clean technique, composed demo) but there are no visible professional credentials, studio environment, or explicit claims of professional qualification in the frames."
  }
}

Comments (1)

Text: Könntest du evtl mal was über make up oder fondation sagen, für die Haut ab 50 und was sich nicht in Falten ansetzt, dass wäre toll!

Analysis: { "fakeness_score": 5, "fakeness_confidence": 90, "overall_score": 65, "overall_confidence": 60, "comment_types": [ { "type": "Content request / question", "count": 1, "purpose": "Follower asking for specific content (makeup/foundation recommendations for skin 50+) — indicates genuine interest, seeks actionable advice and product-related information." } ], "interpretation": "The single comment provided is a natural, specific request in German for makeup/foundation advice for skin over 50 that doesn't settle into wrinkles. Linguistic cues (minor spelling, conversational phrasing) and the specificity of the ask point to an authentic follower rather than a generic promotional or spam comment. Purpose is engagement and content suggestion rather than blunt promotion or bot-like praise. For influencer advertising feasibility this is a positive signal: the audience includes at least some followers in the mature-beauty segment who request product-focused content, which aligns well with cosmetic brands targeting 50+ skin. Limitations: analysis is based on one comment only — not enough to conclude overall audience quality, engagement rate, or follower demographics. Recommended next steps before purchase decision: sample a larger set of comments across several posts, check commenter profiles for real accounts and follower overlap, calculate like-to-comment ratios, review audience demographics (age, location), and inspect timing/patterns for signs of purchased engagement. Based on this single comment the risk of fake engagement is very low, and topical fit for beauty/anti-aging products looks promising, but confidence is limited until more data is reviewed." }

https://www.instagram.com/reel/DTyAVPkiPwN -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Visual cues point to a mid-to-premium lifestyle: neat modern kitchen background, polished makeup, manicured nails, gold-mesh watch and a clover-style pendant necklace (designer-style). No explicit luxury brand logos, travel or vehicles shown, so I avoid a maximal score."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Strong talking-head format: the creator is on camera, looking into the lens and speaking directly (transcript present). Face is centered, mouth movement and instructional phrasing ('Ich zeige dir...') indicate on-camera personal speech rather than voice-over."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 100,
    "Interpretation": "Content is explicitly makeup/self-care: multiple frames show step-by-step eye-makeup technique, tools (scissors, kajal, mascara), and the transcript explains the technique. Clear, stable beauty theme."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visible advertising or logos for low-cost retailers (Shein/AliExpress/Temu/Aldi/Lidl) in the provided frames or text."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising or pillows visible in frames; no Sleep & Glow reference either."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 80,
    "Interpretation": "No advertising present; content is focused on a single coherent category (makeup tutorial), so there is no sign of mixed unrelated ad categories."
  },
  "sales_authenticity": {
    "Score": 95,
    "Confidence": 80,
    "Interpretation": "Although no explicit paid ad is visible, the creator demonstrates a clear how-to (scissor placement, kajal, blending, then glitter/mascara) and uses first‑person instructional language ('Ich zeige dir...'), which reads as realistic, usage-focused and personal rather than generic scripted promotion."
  },
  "frequency_of_advertising": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No advertising appears in the analyzed frames or transcript."
  },
  "structured_thinking": {
    "Score": 80,
    "Confidence": 85,
    "Interpretation": "The tutorial is stepwise and practical: set the scissor, draw a small corner with kajal, blend, add glitter and mascara — a clear how/when sequence. Explanations are concise but not deeply comparative or theoretical."
  },
  "knowledge_depth": {
    "Score": 70,
    "Confidence": 75,
    "Interpretation": "Useful practical technique (scissor-guided eyeliner) that is somewhat niche and actionable — likely advanced-enthusiast level rather than scientific/professional depth. Content provides a technique few casual viewers may know, but not specialist-level detail."
  },
  "age_over_30": {
    "Score": 80,
    "Confidence": 65,
    "Interpretation": "Facial features, styling and presentation suggest the creator is likely over 35 (appears mature, polished makeup and haircut). Visual age estimation is uncertain, so confidence is moderate."
  },
  "intelligence": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "Demonstrates clear, organized instructional speech and practical problem‑solving (tool use, sequence). Communication is concise and purposeful, indicating competent cognitive/communicative ability from the frames and transcript."
  },
  "personal_values": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "Some first-person voice ('Ich zeige dir', 'Ich freue mich auf dich'), indicating ownership of content, but no strong declared principles or value-driven messaging in the provided frames — mainly technique-focused rather than worldview-driven."
  },
  "enthusiasm": {
    "Score": 80,
    "Confidence": 80,
    "Interpretation": "Tone in transcript and facial expression is friendly and positive ('Ich freue mich auf dich!'). Presenter is warm and engaged, though not highly exuberant — overall positive energy is visible."
  },
  "charisma": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "Confident on-camera presence, clear eye contact and polished delivery make the creator engaging and persuasive for a beauty audience. Charisma is present but not highly theatrical."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "Evidence of professional credentials is missing. The creator shows practiced technique and credible demonstration (semi-professional / advanced enthusiast), but no visible titles, clinic environment or explicit credentials to support full expert status."
  }
}

Comments (0)

No comments

https://www.instagram.com/reel/DTyACHBiH14 -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Visual cues (well-groomed appearance, neat bob haircut, manicured nails, gold-tone mesh watch, delicate necklace, quality-looking makeup and lighting, tidy modern kitchen background) indicate an above‑average / comfortable lifestyle but there is no clear luxury brand evidence -> mid-high score with moderate confidence."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Strong talking‑head format: the creator appears on camera, looks into the lens, mouth movements and transcript show direct spoken instructions (step‑by‑step narration), and frames center her face while she speaks."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly makeup-focused: stepwise demo (scissors technique), visible cosmetics (palette, kajal, mascara, glitter), beauty tools and close‑up application — clear and consistent beauty/self‑care identity."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No visible advertising or logos for low‑cost retailers (Shein, AliExpress, Temu, Aldi, Lidl etc.) appear in the frames or captions; content is purely a tutorial."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillows or pillow advertising visible in the frames; nothing referencing Sleep & Glow or other pillow brands."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No advertising present across the analyzed frames, so there is no mixed or incoherent ad assortment — content remains thematically consistent as a makeup tutorial."
  },
  "sales_authenticity": {
    "Score": 100,
    "Confidence": 80,
    "Interpretation": "No explicit advertising to evaluate; the footage shows a practical how‑to demo (steps, tool usage) which reads as authentic instructional content rather than a scripted product pitch, but absence of explicit ad reduces certainty."
  },
  "frequency_of_advertising": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "Across the provided frames and transcript there is no advertising present inside the content (pure tutorial), so advertising frequency is effectively zero."
  },
  "structured_thinking": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "The presenter gives a clear step‑by‑step procedure ('scissors gently, draw small corner with kajal, blend, add glitter and mascara'), explains the outcome ('creates a perfect clear line') — organized instructional structure with cause→result linkage."
  },
  "knowledge_depth": {
    "Score": 70,
    "Confidence": 75,
    "Interpretation": "Practical, technique‑level knowledge aimed at enthusiasts (a specific 'scissors' method). Useful and slightly niche but not specialist/scientific — fits advanced enthusiast / mainstream pro tips rather than deep professional research."
  },
  "age_over_30": {
    "Score": 80,
    "Confidence": 60,
    "Interpretation": "Visual appearance (mature facial features, styling, makeup choices) suggests the creator is likely over 35, but age estimation from frames is inherently uncertain so confidence is moderate."
  },
  "intelligence": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Demonstrates clear, concise instructional speech and practical problem‑solving (a technique to get a clean line). Delivery is organized and communicative, indicating good practical and communicative intelligence."
  },
  "personal_values": {
    "Score": 25,
    "Confidence": 60,
    "Interpretation": "Frames/transcript focus on technique and invitation to follow; there are no explicit statements of personal principles, worldview, or value‑anchoring language (e.g., 'for me this matters'), so little evidence of a strong 'own truth' transmission."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Tone of transcript is upbeat and inviting ('I show you...', 'follow me', 'I look forward to seeing you'), and facial expressions are warm and engaging in frames — indicates clear positive energy."
  },
  "charisma": {
    "Score": 80,
    "Confidence": 75,
    "Interpretation": "Direct eye contact, confident hands‑on demo, polished presentation and friendly invitation to follow suggest the creator is engaging and able to inspire interest in the technique."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "Shows practical skill and professional style in makeup application (strong enthusiast / semi‑professional), but there are no visible credentials, clinic/studio environment, or explicit professional titles in frames — insufficient evidence for full expert status."
  }
}

Comments (0)

No comments

https://www.instagram.com/reel/DFCe11mso4y -

Comment ER: 0.02%

Analysis

{
  "income_level": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Visual cues suggest an above-average / upper‑middle lifestyle: neat, minimal interior (neutral panels, tidy background), well‑groomed appearance, manicured nails, tasteful jewelry and coordinated outfit. No clear low‑cost signals (no cluttered or cheap decor). No explicit premium brand packaging visible, so evidence is moderate rather than definitive."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Clear talking‑head format: face is centered and clearly visible across frames, she speaks directly to camera (transcript contains direct instructions and address), eye contact and mouth movement consistent with live instruction."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly makeup/self‑care focused: step‑by‑step lip technique demonstrated, tools used (brush, liner, lipstick), on‑screen text and spoken transcript promote live makeup lessons and many similar videos — strong, consistent beauty/self‑care identity."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No visible advertising for low‑cost retailers (Shein, Temu, AliExpress, Lidl, Aldi etc.) in frames or text. Overlays and spoken promo concern the creator's live lessons, not discount retailer ads."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No pillow advertising detected in frames; on‑screen text and spoken content promote makeup live sessions only."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Any promotional content visible is thematically consistent (promotion of the creator's makeup lessons / beauty content). No heterogeneous/unrelated product categories are advertised in the analyzed frames."
  },
  "sales_authenticity": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "Promotion feels authentic and instructional rather than generic: she demonstrates how to apply products, explains why (how positioning changes perceived lip width), gives practical tips (use a brush), and invites followers to free step‑by‑step live classes — signs of realistic, usage‑based communication."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising/promotion appears in the content: repeated on‑screen calls to follow and join a Wednesday 20:00 live, plus 'LIVE' overlay — so promotional messaging is present within the analyzed video."
  },
  "structured_thinking": {
    "Score": 95,
    "Confidence": 90,
    "Interpretation": "Clear, structured instruction present: stepwise advice (where to start lining for fuller lips), cause/effect explanation (lining outside makes lips look fuller; central application makes them look narrower), and practical recommendations (use a brush) with an organized list of upcoming live topics in the transcript."
  },
  "knowledge_depth": {
    "Score": 70,
    "Confidence": 80,
    "Interpretation": "Advice is practical and accurate for makeup application but falls within mainstream professional/advanced‑enthusiast knowledge (lip lining, brush technique). Useful and actionable, but not specialized scientific or rare professional insight from the frames/transcript."
  },
  "age_over_30": {
    "Score": 80,
    "Confidence": 65,
    "Interpretation": "Facial features, makeup style and presentation suggest the creator is likely in the mid‑30s or older. Visual evidence indicates maturity consistent with >35 but exact age cannot be confirmed from frames alone."
  },
  "intelligence": {
    "Score": 85,
    "Confidence": 70,
    "Interpretation": "Demonstrates clear, logical verbal explanations, cause→effect reasoning and teaching orientation; language in transcript is structured and purposeful, indicating good communicative and analytical ability."
  },
  "personal_values": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Creator communicates a clear value: teaching accessible makeup skills (free live lessons, many tutorial videos). Uses first‑person framing and a mission‑like invitation to learn, showing some identity and consistent intent to educate followers."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 85,
    "Interpretation": "Tone and wording in transcript are friendly and inviting (‘Ich freue mich auf dich’), facial expressions are warm in frames and overlays use encouraging language — overall positive and energetic delivery."
  },
  "charisma": {
    "Score": 80,
    "Confidence": 75,
    "Interpretation": "Direct address, personable teaching style, lively invitations to live sessions and demonstrative gestures create engaging presence; appears able to motivate viewers to follow and attend lessons."
  },
  "expert_status": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "Moderate evidence of semi‑professional expertise: she teaches step‑by‑step techniques and hosts live lessons, which suggests a proficient makeup educator or experienced enthusiast. No explicit professional credentials or clinical/professional environment are visible in frames, so expert status cannot be confirmed at high confidence."
  }
}

Comments (15)

Text: Sehr informativ

Analysis: { "fakeness_score": 10, "fakeness_confidence": 35, "overall_score": 30, "overall_confidence": 30, "comment_types": [ { "type": "positive/generic appreciation", "count": 1, "purpose": "Brief endorsement — acknowledges the content as informative and provides lightweight positive engagement." } ], "interpretation": "Only a single short comment was provided: \"Sehr informativ\" (\"Very informative\"). This is a generic positive reaction that looks human and context-appropriate but is minimal in substance. With one short comment there is very limited signal about audience quality, diversity, or organic engagement; the risk of fakeness appears low based on wording, but confidence is limited because of the tiny sample. For advertising feasibility: current evidence is insufficient to recommend purchase — engagement depth and volume are unclear. Additional data needed (more comments, likes, follower quality, comment timing, language distribution, repeated patterns) to raise confidence and produce a reliable decision." }

Text: ❤️

Analysis: { "fakeness_score": 30, "fakeness_confidence": 30, "overall_score": 35, "overall_confidence": 30, "comment_types": [ { "type": "emoji-only (heart)", "count": 1, "purpose": "Express simple positive reaction / support; low informational value (no product feedback, no conversation)." } ], "interpretation": "Only a single comment was provided: a lone heart emoji. Emoji-only comments commonly indicate positive sentiment but carry little signal about genuine interest in content or purchase intent. They are also frequently produced by both real followers and automated/bot accounts, so a single heart is ambiguous. Given only one comment, it is not possible to judge overall community quality, diversity, or authenticity. The moderate fakeness score (30/100) reflects that emoji comments are somewhat more likely to be automated than substantive comments, but the confidence is low due to extremely limited data. For advertising feasibility this sample is insufficient: the low overall score (35/100) reflects limited engagement evidence from comments alone. Recommended next steps before deciding to advertise: obtain the full comment set and timestamps; check commenters' profiles for real accounts (profile pics, bios, follower counts, posting history); compare likes vs followers to estimate engagement rate; look for varied comment types (questions, tagged friends, product mentions, long-form comments) and repetition patterns that indicate bot farms. With broader, richer comment data a more confident assessment can be given." }

Text: Ich liebe deine Tipps😍😍😍

Analysis: { "fakeness_score": 35, "fakeness_confidence": 30, "overall_score": 40, "overall_confidence": 25, "comment_types": [ { "type": "Positive generic praise", "count": 1, "purpose": "Express appreciation/affection and provide visible engagement; increases perceived social proof but gives no substantive feedback about content or purchase intent." } ], "interpretation": "Only a single comment is available: \"Ich liebe deine Tipps😍😍😍\". It is a short, positive, emoji-rich compliment in German. Features that reduce confidence in authenticity: brevity, generic wording (no specifics about a tip or product), and high emoji usage — patterns common in both genuine quick-fan responses and automated/generic bot comments. Features that slightly increase likelihood of genuineness: language matches a plausible follower interaction and the comment is not overtly promotional. With this solitary data point there is insufficient evidence to judge overall comment authenticity or audience quality. For an advertising purchase decision, this alone is weak support — you should analyze a larger sample of recent comments, like-to-follower ratio, commenter account ages and activity, repetition of similar comments across posts, timing patterns, and whether commenters engage repeatedly or convert. Based on the single comment, I rate the fakeness risk moderate (35/100) but with low confidence (30/100) and give a tentative low–moderate feasibility score for advertising (40/100) with low confidence (25/100)." }

Text: Was ist das von einer Lippenstift? Der ist ja wunderschön und ich mag solche Farbe. Vielen Dank Voraus.

Analysis: { "fakeness_score": 12, "fakeness_confidence": 65, "overall_score": 45, "overall_confidence": 40, "comment_types": [ { "type": "Product inquiry / purchase intent", "count": 1, "purpose": "Asks which lipstick/shade it is — indicates curiosity and potential purchase intent." }, { "type": "Compliment / positive engagement", "count": 1, "purpose": "Gives a compliment about the color and appearance — signals positive reception and genuine interest." } ], "interpretation": "This single comment appears organic and consumer-driven: it asks a direct product question and compliments the item. The language is slightly non-native but still plausible for a real follower rather than a bot or generic spam (no links, no templated praise, no emoji-only content). As a signal for advertising feasibility, it is positive — it shows product interest and engagement relevant to beauty advertising — but it is only a single data point. Recommend analyzing a larger sample of comments (volume, repetition, timing), checking commenter profiles (real accounts, follower/following ratios, past activity), and measuring like/comment ratios and conversion signals before making a buy decision. Risks: a small number of genuine comments can coexist with inauthentic engagement elsewhere; current evidence moderately supports product relevance but is insufficient alone to confirm high-quality audience. " }

Text: Schöne Farbe 😍

Analysis: { "fakeness_score": 20, "fakeness_confidence": 45, "overall_score": 45, "overall_confidence": 40, "comment_types": [ { "type": "short positive compliment", "count": 1, "purpose": "express appreciation / positive reaction (boost social proof); low informational value about real engagement" } ], "interpretation": "Есть только один комментарий — «Schöne Farbe 😍» (нем. «Красивый цвет»). По содержанию это короткий положительный отзыв с эмодзи. Такой формат часто оставляют реальные подписчики как быстрый комплимент, но он также типичен для автоматизированных/массовых комментариев ботов и «лайк-фарм» аккаунтов, поскольку не содержит персонализации или развёрнутого мнения. На основе одного комментария нельзя надёжно судить о подлинности аудитории или качестве вовлечённости. Рекомендации для рекламного решения: собрать больше данных — количество комментариев и их разнообразие, соотношение лайков к подписчикам, активность в сторис/директе, временные паттерны и аудитория (гео/язык). При текущих данных — небольшая положительная сигнальная ценность, но низкая информационная ценность; я бы оценил пригодность для рекламы как средне-низкую (45/100) и рекомендовал дальнейшую проверку перед покупкой рекламы." }

Text: Inna vielen Dank für deine tolle Tips ❤️

Analysis: { "fakeness_score": 10, "fakeness_confidence": 75, "overall_score": 45, "overall_confidence": 30, "comment_types": [ { "type": "Appreciation/Thank-you", "count": 1, "purpose": "Express gratitude for the influencer's tips; positive feedback that acts as social proof and engagement." } ], "interpretation": "The single comment ('Inna vielen Dank für deine tolle Tips ❤️') reads as a genuine thank-you from a follower: it addresses the influencer by name, references 'tips' specifically, and includes an emoji. These features reduce the likelihood it's an automated generic spam comment. However, this is only one data point. From an advertising-purchase perspective this comment is mildly positive evidence of audience engagement but is insufficient to judge overall authenticity or commercial value. Recommended next checks before buying ads: sample a larger set of recent comments, inspect commenter profiles for real accounts vs. bots, check timing and repetition patterns, compare comment-to-like ratio, and look for duplicated or templated praise. Based on the single comment alone I assign low fakeness but only moderate confidence and give a cautious, mid-range overall feasibility score." }

Text: Deine manicure ist so schön. Erzähl uns mal bitte auch etwas über deine Handpflege. Du hast wunderschöne Hände.

Analysis: { "fakeness_score": 15, "fakeness_confidence": 70, "overall_score": 70, "overall_confidence": 60, "comment_types": [ { "type": "Compliment/Praise", "count": 1, "purpose": "Positive social proof to the influencer (builds credibility and attractiveness)." }, { "type": "Content request / Product interest", "count": 1, "purpose": "Asks for information about hand care—signals interest in the niche and potential product intent." } ], "interpretation": "The comment reads as natural and specific (mentions manicure and hand care), so it likely comes from a genuine follower rather than an automated bot. It serves two purposes: praising the influencer (which boosts perceived authority/appeal) and requesting more content about hand care (which indicates topical interest and potential receptiveness to product recommendations). For advertising, this is a positive single data point: it suggests at least some of the audience is interested in nail/hand-care content. However, this is only one comment — you should not generalize from it alone. Recommend auditing a larger sample of comments for repetition, generic phrasing, timing patterns, and cross-checking engagement rates and follower authenticity before making an advertising buy. Overall assessment: promising for handcare/nail product campaigns but requires broader comment and audience analysis to have high confidence." }

Text: Was für einen Lidschatten nimmst du? Tolle Farbe😍

Analysis: { "fakeness_score": 15, "fakeness_confidence": 55, "overall_score": 40, "overall_confidence": 40, "comment_types": [ { "type": "product inquiry / genuine engagement", "count": 1, "purpose": "Asking which eyeshadow was used; expresses appreciation (compliment + emoji) and signals interest/potential purchase intent." } ], "interpretation": "Only a single comment was provided: \"Was für einen Lidschatten nimmst du? Tolle Farbe😍\". This reads as a natural, specific question plus a compliment and emoji, which are typical of real follower engagement rather than generic bot spam. Therefore the estimated fakeness is low (15) but confidence is moderate-low (55) because the sample size is one comment. For advertising feasibility: the comment indicates product interest and positive sentiment, which is a good sign, but a single engaged comment is insufficient to conclude reliable audience quality. To make a robust ad-buy decision, request a larger comment sample, overall engagement rate (likes/comments per follower), timing patterns, commenter account checks (real profiles vs. obvious bots), and comment diversity. Key caveats: with only one comment, assessment is preliminary. Recommended next steps: analyze 100+ recent comments, check commenter profiles and follower overlap, and compare to averages for similar influencers." }

Text: Sind dann hier deine Lippen übergeschminkt ?

Analysis: { "fakeness_score": 10, "fakeness_confidence": 70, "overall_score": 45, "overall_confidence": 40, "comment_types": [ { "type": "Question / engagement", "count": 1, "purpose": "Follower asks about the creator's appearance (lip makeup) — seeks information/clarification and engages with the post content." }, { "type": "Constructive critique / observation", "count": 1, "purpose": "Implied mild critique or observation about makeup application — indicates attention to detail and authentic viewer reaction." }, { "type": "Praise / compliment", "count": 0, "purpose": "No explicit praise found in the provided comment." }, { "type": "Spam / promotional / bot-like", "count": 0, "purpose": "No signs of templated, promotional, or bot-like language in the provided comment." }, { "type": "Emoji-only / short reaction", "count": 0, "purpose": "No emoji-only or single-word reactions present." } ], "interpretation": "Sample size is extremely small (one comment). The single comment is a direct, topical question in German about whether the creator's lips are over-painted, which reads as authentic audience engagement (not spam or generic bot content). This suggests at least some viewers care about makeup details — potentially relevant for cosmetics advertisers. However, with only one comment it's impossible to assess overall engagement quality, scale, or whether comments are generally organic across the account. Fakeness is assessed low (10/100) but confidence is moderate because only one comment was available. Overall advertising feasibility is rated moderate-low (45/100) with low confidence: the comment tone is relevant for beauty ads, but you need more data (total comment volume, variety, follower-to-engagement ratio, timestamp distribution, other comment contents) to make a reliable buy/sponsorship decision." }

Text: ❤️

Analysis: { "fakeness_score": 30, "fakeness_confidence": 40, "overall_score": 40, "overall_confidence": 30, "comment_types": [ { "type": "emoji-only engagement", "count": 1, "purpose": "signal positive reaction / low-effort engagement to boost metrics and show support" } ], "interpretation": "Only a single comment is available and it is a single heart emoji (❤️). Emoji-only comments are common, low-information, and can come from genuine followers or from low-effort bot accounts; they do not provide topical feedback, conversion intent, or meaningful audience insight. Given the extremely limited sample, the fakeness estimate is moderately low (30) because there is no clear bot signature, but confidence is limited (40). For ad-buy decisions this comment alone is insufficient; the overall assessment is cautious (40) with low confidence (30). Recommend analyzing a larger set of comments, commenter account profiles (age, follower counts, activity), like-to-comment ratio, comment repetition patterns, timing, and language consistency before making a purchasing decision." }

Text: Ich hab nicht Mal genug Lippe um sie voller zu schminken 😂 aber bei dir schaut alles super aus 😍

Analysis: { "fakeness_score": 10, "fakeness_confidence": 75, "overall_score": 55, "overall_confidence": 60, "comment_types": [ { "type": "compliment / praise", "count": 1, "purpose": "Express admiration for the influencer's appearance and reinforce positive sentiment toward the post." }, { "type": "relatable / self-deprecating", "count": 1, "purpose": "User compares themselves to the influencer to create rapport and relatability; increases perceived authenticity of the engagement." }, { "type": "emoji-rich engagement", "count": 1, "purpose": "Use of emojis (😂, 😍) to convey tone (humor, affection) and strengthen emotional engagement; quick, natural interaction signal." } ], "interpretation": "The single comment reads as a natural, conversational remark: the commenter playfully self-deprecates ('I don't even have enough lip to make them fuller...') then compliments the influencer ('with you everything looks great'), using emojis to set tone. There are no obvious bot markers (no repeated phrases, no promotional links, not generic one-word spam). That suggests low likelihood of being fake for this specific comment. However, this is only one data point — you cannot assess overall audience authenticity or engagement quality from a single comment. For advertising feasibility, this comment is a positive sign (real-sounding, engaged follower), but I assign a cautious overall score because broader signals are missing: total number of comments, ratio of substantive vs. generic comments, comment timing patterns, follower quality, likes-to-comment ratio, and any repetitive phrasing across multiple comments should be checked. Recommended next steps: analyze a larger sample of comments, check commenter account ages and activity, look for identical comments across posts, and compare engagement rate to follower count before making a buying decision." }

Text: Ich finde das sieht so komisch aus, aus der Nähe, wenn man etwas weiter außen "malt". Oder mache ich etwas falsch?

Analysis: { "fakeness_score": 10, "fakeness_confidence": 80, "overall_score": 55, "overall_confidence": 60, "comment_types": [ { "type": "Constructive criticism / genuine question", "count": 1, "purpose": "Give feedback on the creator's technique and request clarification or help; indicates attention to detail and genuine engagement rather than promotional intent." } ], "interpretation": "The single comment (German: \"Ich finde das sieht so komisch aus, aus der Nähe, wenn man etwas weiter außen 'malt'. Oder mache ich etwas falsch?\") reads as a real user asking about technique and expressing mild critical observation. This is not promotional, not spam, and likely authentic (low fakeness). For influencer-ad buying this is mildly positive: it shows an engaged, detail-oriented follower who cares about the content quality, which can be valuable for niche/specialist products. However, one comment is an extremely small sample — you need volume, diversity of commenters, like ratios, timing, and commenter account checks (profiles, followers, past activity) to make a reliable decision. Recommended next steps: examine more comments across several recent posts, check commenter authenticity (profile age, follower/following ratio, engagement history), and measure sentiment and engagement rate before committing to an ad buy." }

Text: Volle Lippen

Analysis: { "fakeness_score": 20, "fakeness_confidence": 40, "overall_score": 30, "overall_confidence": 40, "comment_types": [ { "type": "Compliment / appearance", "count": 1, "purpose": "Praise the influencer's looks (short positive remark), likely to signal admiration or attraction and to increase visible engagement on the post." } ], "interpretation": "Only one short comment is available: \"Volle Lippen\" (German for \"full lips\"). This is a concise appearance-focused compliment. Such comments are common, low-effort, and can be genuine praise from a follower or generic engagement from an account aiming to appear active. Given the single-sample input, the comment appears more likely authentic than clearly fake, but the sample size is far too small to draw robust conclusions about the overall comment stream or audience quality. For advertising feasibility: this single comment provides minimal evidence of a responsive, relevant audience. Recommended next steps before purchase: obtain the full set of comments (volume, timestamps), commenter account profiles (follower counts, activity), likes-per-post, engagement rate trends, repetition/duplication of similar comments, and presence of bots/placeholder accounts. Based on the lone comment, assign a low fakeness score (20/100) but with modest confidence (40/100), and a cautious overall suitability score for advertising (30/100) with similar confidence (40/100)." }

Text: Danke für den Tip. Niemals sind schmale Lippen schön . Werde deinen perfekten Tipps immer folgen.

Analysis: { "fakeness_score": 35, "fakeness_confidence": 60, "overall_score": 55, "overall_confidence": 50, "comment_types": [ { "type": "Praise / endorsement (supportive follower)", "count": 1, "purpose": "Express gratitude and agreement with the influencer's advice; provides positive social proof and reinforcement." } ], "interpretation": "The single comment is a brief, positive endorsement: 'Thanks for the tip... I will always follow your perfect tips.' It expresses agreement with the influencer's stance (that narrow lips are not attractive) and functions as social proof. Signals that suggest a genuine follower include direct reference to the post content and a natural-sounding short sentence. Signals that suggest possible inauthenticity include its generic praise, lack of personal detail, and short length — characteristics common to both real enthusiastic followers and generic/bot comments. Given only one comment, the sample is too small to draw strong conclusions. Fakeness is judged moderately low (35/100) but with moderate uncertainty (60/100). For advertising decisions, this single comment gives weak positive evidence of audience support but is insufficient alone: evaluate overall comment volume, diversity of commenters, commenter account quality (age, followers, posts), engagement rate, and comment timing before committing. Overall suitability for advertising is moderate (55/100) with moderate confidence (50/100)." }

Text: Ein Business MakeUp für Fotoshooting würde mich interessieren. 😍

Analysis: { "fakeness_score": 5, "fakeness_confidence": 80, "overall_score": 55, "overall_confidence": 60, "comment_types": [ { "type": "genuine user request / content suggestion", "count": 1, "purpose": "Expresses interest in a specific makeup tutorial/service (business makeup for a photoshoot) and requests that content; signals engagement and potential buyer/consumer interest." } ], "interpretation": "The single comment is in German ('Ein Business MakeUp für Fotoshooting würde mich interessieren. 😍') and reads as a straightforward, positive request for content or service — not promotional, not generic praise, and not clearly bot-like. The presence of an emoji and the specific phrasing indicate it is likely written by a real person interested in that topic. However, this is only one data point: while it signals niche relevance (audience interested in makeup for photoshoots) and some genuine engagement, it is insufficient to conclude broader audience quality or campaign suitability. For an advertising purchase decision, request more evidence of authentic engagement (multiple, varied comments, timestamps, follower quality, like-to-follower ratio, and comment author profile checks). Based on this lone comment the post shows modest positive organic interest but is not decisive for ad buy." }

https://www.instagram.com/reel/DAIH_NKNzYY -

Comment ER: 0.50%

Analysis

{
  "income_level": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Visual cues (well-groomed appearance, layered delicate necklaces, neat minimal interior, polished clothes and make-up tools) suggest an above-average / mid-premium lifestyle but there are no explicit premium brand markers (Aesop, La Mer, luxury candles, high-end car, travel shots). Evidence supports above-average but not clearly European luxury."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "The creator speaks directly to camera in first person throughout (transcript: self-introduction, invites to live session). Face is centered, mouth movement and instructional speech visible in frames and transcript — clear talking-head format."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 100,
    "Interpretation": "Content is explicitly make-up instruction: multiple frames show product demos (lipstick, cream sticks, brushes), and transcript states 'Make-up-Artist und Trainer' and promises tutorials to look younger — clearly a beauty / self-care identity."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No visible advertising or logos for low-cost retailers (Shein, AliExpress, Temu, Aldi, Lidl) in frames or transcript; all visible products appear as typical cosmetics without budget-retailer branding."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 100,
    "Interpretation": "No pillow advertising detected in frames or transcript."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Promotional material visible (call to follow, free live make-up session) is thematically consistent with beauty/make-up — no heterogeneous unrelated product categories shown in the provided frames."
  },
  "sales_authenticity": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "Frames and transcript show hands-on demonstrations (how to remove heavy lashes, apply cream products, lip technique), first-person explanations and a free live tutorial offer — advertising appears integrated and practice-oriented, indicating authentic, trust-based promotion rather than generic scripted ads."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising/self-promotion is present inside the content (calls to follow, live free session at Wednesday 20:00) per transcript and on-screen text."
  },
  "structured_thinking": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "Transcript and videos show a problem→solution structure: lists specific ageing make-up mistakes (too-long lashes, wrong brows, wrong lipstick), promises a 10-minute corrective make-up and demonstrates stepwise techniques — clear, practical argumentation beyond mere opinions."
  },
  "knowledge_depth": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Content demonstrates professional practical knowledge (trainer, step-by-step techniques, product types and application), placing it at advanced enthusiast / professional mainstream level. No visible scientific or specialist medical detail — knowledge is useful and professional but not academic."
  },
  "age_over_30": {
    "Score": 100,
    "Confidence": 100,
    "Interpretation": "Transcript explicitly states the creator's age (47/48 years) and frames show a mature adult; clear evidence she is over 35."
  },
  "intelligence": {
    "Score": 85,
    "Confidence": 75,
    "Interpretation": "Speech (transcript) and presentation are structured, linguistically clear and purposeful (identifies problems, explains solutions, offers live training). This indicates strong communicative and practical analytical ability in the beauty domain."
  },
  "personal_values": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "She articulates a clear aesthetic principle (dezent, edel, elegant; younger/attractive make-up), speaks in first person, and positions content to attract like-minded viewers (invites follow/attendance). Signals of stable principles and voiced preferences are present, though broader value statements are limited."
  },
  "enthusiasm": {
    "Score": 90,
    "Confidence": 90,
    "Interpretation": "Transcript contains enthusiastic language (invitation to live session, 'Ich freue mich sehr auf dich') and frames show smiling, engaged facial expressions and demonstrative gestures — positive energy is evident."
  },
  "charisma": {
    "Score": 85,
    "Confidence": 75,
    "Interpretation": "Direct address, confident demonstration, clear first-person positioning and an invitation to live interactive content show persuasive, engaging delivery. Visuals and tone indicate the ability to inspire an audience in her niche."
  ,
  "expert_status": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Explicit on-screen text and transcript state 'Ina Heinrich, Make-up-Artist und Trainer'. Demonstrations show professional techniques and teaching-style content — strong evidence of expert status in makeup artistry/training."
  }
}

Comments (15)

Text: Einfach nur WOW, sieht toll aus😍

Analysis: { "fakeness_score": 60, "fakeness_confidence": 30, "overall_score": 40, "overall_confidence": 30, "comment_types": [ { "type": "Compliment / positive reaction", "count": 1, "purpose": "Express admiration and support for the post; increase visible engagement. The comment is generic praise rather than product- or experience-specific feedback." } ], "interpretation": "The single comment \"Einfach nur WOW, sieht toll aus😍\" is a short, emoji-rich positive reaction. Its generic wording and brevity are common both for genuine quick-fan reactions and for low-effort/fake (bot or engagement-pod) comments. Because only one comment is available, sample size is too small to draw strong conclusions; the generic nature raises some suspicion (hence a moderate fakeness score) but it could equally be a real follower expressing enthusiasm. For advertising decisions this single comment provides very weak evidence of authentic, purchase-intent audience engagement. Recommend collecting more data before buying ads: number and variety of comments, commenter account quality (age, followers, posting history), timing patterns, comment specificity, and overall engagement rate compared to follower count. If many comments are similarly generic, treat engagement as likely low-quality; if comments are specific and from credible accounts, confidence in the influencer's audience should increase." }

Text: Wow 🤩 wo sind die Produkte erhältlich? Bitte 🙏

Analysis: { "fakeness_score": 10, "fakeness_confidence": 70, "overall_score": 50, "overall_confidence": 40, "comment_types": [ { "type": "Product inquiry / genuine engagement", "count": 1, "purpose": "Asking where the products are sold — indicates direct purchase interest and engagement with the post content." } ], "interpretation": "This single comment appears authentic: it is specific (asks where to buy), uses natural language and emojis, and signals purchase intent rather than generic praise. These features reduce the likelihood it's a bot or fake. However, assessment is limited by having only one comment and no metadata (commenter profile, timestamp patterns, volume of similar comments). For influencer advertising decisions this is a small positive signal (shows at least one follower is product-interested) but is insufficient on its own. Recommended next steps: analyze a larger sample of comments for repetition/generic phrasing, check commenter account authenticity (age, activity, follower count), compute overall engagement rate, and inspect comment timestamps for unnatural bursts. Based on available information, fakeness is low (10/100) with moderate confidence; overall suitability for purchase is neutral-to-moderate (50/100) with limited confidence due to insufficient data." }

Text: 👏👏👏👏😍❤️ sehr schön

Analysis: { "fakeness_score": 40, "fakeness_confidence": 45, "overall_score": 50, "overall_confidence": 30, "comment_types": [ { "type": "Emoji praise / generic positive comment", "count": 1, "purpose": "Express approval / social validation; increases visible engagement but provides no substantive feedback about the content" } ], "interpretation": "The single comment («👏👏👏👏😍❤️ sehr schön») is a short, emoji-heavy positive reaction. These are common both from genuine followers who want to show quick appreciation and from low-effort bot or engagement-farm accounts that post generic praise. Indicators that reduce confidence in authenticity: no content-specific text, heavy use of emojis, and brevity — all patterns often seen in inorganic comments. Indicators that could support authenticity: use of a language (German) that may match the influencer's audience. Given only one comment, the sample size is too small to draw strong conclusions. For advertising feasibility, this lone generic positive comment provides minimal evidence of a meaningful, engaged audience. I recommend analyzing a larger set of comments (diversity of content, account profiles, timestamps), overall engagement rate relative to follower count, follower quality, and reach demographics before deciding on ad purchase." }

Text: Hallo, könntest du bitte sagen welche Lidschatten Palette du für dieses Make-up benutzt hast sind alles schöne warme Korallentöne. Ich würde gerne die Palette wissen. 🙏🏻 vielen Dank.

Analysis: { "fakeness_score": 10, "fakeness_confidence": 85, "overall_score": 55, "overall_confidence": 60, "comment_types": [ { "type": "Product inquiry / Question", "count": 1, "purpose": "Asking which eyeshadow palette was used — direct product information request indicating purchase or replication intent." }, { "type": "Compliment / Positive feedback", "count": 1, "purpose": "Praising the color tones ('schöne warme Korallentöne') — signals positive sentiment toward the creator's styling." } ], "interpretation": "The single comment is almost certainly genuine: natural German phrasing, polite tone, emoji, and a specific product question indicate a real viewer seeking actionable information (possible purchase intent). Fakeness is low (10/100) with high confidence because the comment content is specific and not generic promotional language commonly used by bots. However, this is only one comment — quantity is too small to judge overall audience engagement or authenticity across the account. For advertising decisions, this is a positive signal (real interest in products) but insufficient alone. Recommended next steps: review a larger sample of recent posts for similar product inquiries, total comment and like volumes, follower-to-engagement ratio, recurring questions about products, and audience demographic alignment before committing to ad spend." }

Text: Dezent ist anders

Analysis: { "fakeness_score": 15, "fakeness_confidence": 65, "overall_score": 60, "overall_confidence": 50, "comment_types": [ { "type": "negative/critical", "count": 1, "purpose": "Express personal criticism of the post's tone/style (saying the post is not subtle). Likely genuine user feedback rather than promotional or bot content." } ], "interpretation": "The single comment 'Dezent ist anders' (German: 'This is not subtle') is a brief negative critique about the post's style or presentation. It reads like a natural, language-specific reaction (correct grammar, concise opinion) and shows no signs of spam, excessive emoji, generic praise, or bot-like repetition. With only one comment provided, there is insufficient data to judge overall audience authenticity or sentiment trends. For advertising decisions you should obtain a larger sample of comments, engagement rates, follower quality, and sentiment distribution. Based on this single comment alone: low probability it's fake (fakeness_score 15), but the evidence base is limited, so confidence is moderate. The overall suitability for advertising is cautiously positive (score 60) because one critical comment does not indicate systemic problems, but the low data quantity prevents a high-confidence endorsement." }

Text: Hallo. Welche Produkte verwendest Du.

Analysis: { "fakeness_score": 15, "fakeness_confidence": 45, "overall_score": 50, "overall_confidence": 35, "comment_types": [ { "type": "product inquiry / question", "count": 1, "purpose": "Asking which products the influencer uses — information-seeking, potential purchase intent or interest in replicating the look/routine" } ], "interpretation": "Only one comment was provided: a direct, language-appropriate question asking which products are used. This kind of comment typically indicates genuine interest and potential purchase intent (positive signal for advertiser relevance). However, the sample size is extremely small (n=1), so you cannot draw reliable conclusions about overall audience authenticity, engagement quality, or conversion likelihood from this alone. The low fakeness score reflects that the single comment appears natural rather than generic spam or bot-like. The overall advertising feasibility score is neutral (50) because while this comment is promising, there is insufficient evidence; further analysis is needed — examine a larger set of comments, commenter account quality (age, followers, posts), reply rate from the influencer, like-to-follower ratio, comment diversity, and temporal patterns to decide confidently whether to purchase advertising or a partnership." }

Text: Die Augenbrauen sind aber auch zu hoch gesetzt....

Analysis: { "fakeness_score": 15, "fakeness_confidence": 75, "overall_score": 40, "overall_confidence": 30, "comment_types": [ { "type": "critical/negative - appearance", "count": 1, "purpose": "Express personal dissatisfaction/critique about the influencer's appearance (eyebrows), likely to voice opinion and possibly provoke discussion or correction." } ], "interpretation": "Only one comment is available: \"Die Augenbrauen sind aber auch zu hoch gesetzt....\" (German — \"The eyebrows are set too high...\"). The tone is brief and critical about appearance; it reads like an authentic follower remark rather than a templated/bot comment. Fakeness is assessed low (15/100) with moderate-high confidence because the text is specific and not generic praise or emoji spam. However, a single comment is insufficient to draw strong conclusions about overall audience quality or authenticity. For advertising feasibility: this single critical comment slightly raises risk for beauty or appearance-sensitive campaigns (audience may be candid/critical), but it is not decisive. I recommend analyzing the full comment set and metrics before purchase: distribution of positive vs negative comments, ratio of unique commenters to followers, repetition of templated comments, timing patterns, like-to-comment ratios, and presence of suspicious short/generic comments. Based on the single data point, assign a cautious, below-average suitability score (40/100) with low confidence (30/100) until more data are provided." }

Text: Womit sind die Poren denn nun abgedeckt?

Analysis: { "fakeness_score": 5, "fakeness_confidence": 85, "overall_score": 60, "overall_confidence": 40, "comment_types": [ { "type": "genuine question / information-seeking", "count": 1, "purpose": "Ask for clarification about product effect (pore coverage) — indicates interest in product details and potential purchase intent." } ], "interpretation": "The single comment (“Womit sind die Poren denn nun abgedeckt?”) appears authentic: concise, product-specific, natural German phrasing and not promotional or templated. It signals that a follower is actively engaging and wants clarification about how the product affects pore appearance — useful for advertisers in makeup/skincare as it shows topical interest and consideration. However, this is only one comment with no context (no info on total comment volume, likes, commenter credibility, reply pattern, or post content), so conclusions are limited. Recommend checking commenter account authenticity, volume and variety of comments, like-to-comment ratio, and presence of similar genuine queries before making an advertising purchase decision." }

Text: Was sind das für Produkte ?

Analysis: { "fakeness_score": 10, "fakeness_confidence": 80, "overall_score": 20, "overall_confidence": 60, "comment_types": [ { "type": "Inquiry / Question", "count": 1, "purpose": "Asking for product information — indicates curiosity or purchase intent from a follower/potential customer." } ], "interpretation": "There is only a single comment: \"Was sind das für Produkte ?\" (What kind of products are these?). This is a direct informational question and appears authentic — not a generic compliment, emoji spam, or obvious bot template. With one short question we see low volume of engagement, so it's insufficient to judge overall audience quality. The low fakeness score reflects the comment's natural phrasing and intent. For an advertising decision, this data point is weak: it shows at least some interest but lacks depth (no follow-up, likes, or multiple similar comments). Recommend collecting more context before buying ads: number of comments per post, comment author profiles (real accounts vs. new/empty), timing patterns, comment likes/replies, and engagement rate relative to follower count." }

Text: ❤️❤️❤️

Analysis: { "fakeness_score": 65, "fakeness_confidence": 45, "overall_score": 30, "overall_confidence": 50, "comment_types": [ { "type": "Emoji-only (hearts)", "count": 1, "purpose": "Express appreciation/affection and register engagement. Low-effort interaction that can come from genuine followers, engagement pods, or automated/batch accounts; provides little qualitative signal about audience interest." } ], "interpretation": "There is only a single comment ('❤️❤️❤️'), which is a low-information, emoji-only reaction. Emoji-only comments are common, easy to produce at scale, and frequently appear in both genuine and inauthentic engagement. Given the lack of variety, meaningful text, or multiple commenters, the comment set provides weak evidence of a real, engaged audience. Fakeness is assessed as moderately likely (score 65) but with limited confidence because the sample is tiny. For advertising purchase decisions, this single comment is insufficient to judge audience quality. Recommended next steps: inspect a larger sample of recent comments for diversity and content (questions, specifics, tagged friends), check commenter profiles (account age, follower counts, profile pictures, posting history), compare comment-to-like ratios, and look for repeated identical comments across posts. Based on the current evidence, I would rate the influencer as low-to-moderate suitability for ad spend (overall score 30) until further engagement authenticity checks are performed." }

Text: Richtig schön

Analysis: { "fakeness_score": 30, "fakeness_confidence": 40, "overall_score": 35, "overall_confidence": 45, "comment_types": [ { "type": "positive compliment / praise", "count": 1, "purpose": "Express appreciation / simple positive engagement (boosts visible sentiment and engagement metrics)" } ], "interpretation": "Only a single comment is available: \"Richtig schön\" (German for \"really/very beautiful\"). This is a short, generic positive compliment. As a standalone signal it indicates positive sentiment but provides little information about audience depth, authenticity, or commercial interest. The comment could be genuine (typical follower praise) or generic (bot/template) — there are no markers here (no emojis, no tagging, no question, no specificity) to strongly classify it. Given the extremely small sample, the assessment must be cautious: fakeness likelihood is modest but uncertain (fakeness_score 30, confidence 40). For advertising feasibility the comments sample is insufficient: a single generic praise does not demonstrate an engaged, brand-receptive community, nor does it show conversational comments, repeat commenters, or purchase intent. Overall suitability for ad spend is therefore low–moderate (overall_score 35) with limited confidence (45). Recommendations: collect a larger sample of comments and metadata before deciding — examine commenter profiles (account age, follower counts, posting behavior), comment timestamps (burst patterns), comment variety (questions, personal stories, tagged friends), comment-to-like ratio, and the presence of repeated or templated phrases across posts. Also review replies and saved/bookmarked indicators if available. These checks will substantially raise assessment confidence." }

Text: 🔥🔥🔥

Analysis: { "fakeness_score": 65, "fakeness_confidence": 60, "overall_score": 30, "overall_confidence": 60, "comment_types": [ { "type": "emoji reaction / low-effort praise", "count": 1, "purpose": "Quick expression of enthusiasm or approval; increases visible engagement but provides little informational value about genuine interest or purchase intent." } ], "interpretation": "Single comment contains only three fire emojis — a low-effort positive reaction. Emoji-only comments are ambiguous: they can be genuine quick reactions from real followers or produced by bots/engagement farms to inflate visible engagement. As a result, this comment is a weak signal for audience authenticity or ad-readiness. For advertising decisions, rely on fuller indicators (meaningful text comments, diversity of commenters, consistent engagement rate, follower quality and audience demographics). Recommend collecting a larger sample of comments and performing commenter profile checks and engagement-rate analysis before purchasing." }

Text: Auch wenn sie botox hätte? Na und? Es geht hier um schminktechnik!

Analysis: { "fakeness_score": 10, "fakeness_confidence": 75, "overall_score": 45, "overall_confidence": 40, "comment_types": [ { "type": "defensive/supportive", "count": 1, "purpose": "Defends the subject against personal criticism and redirects the conversation to the post's topical focus (makeup technique); expresses a genuine opinion and engagement." } ], "interpretation": "This single comment reads as a genuine, human reaction: it pushes back against a personal critique (mention of Botox) and emphasizes that the post is about makeup technique. Linguistic cues (colloquial phrasing, a short rhetorical question, and an emphatic refocus) are consistent with organic user behavior rather than bot-like copy-paste comments. However, this is only one data point — it indicates at least some topical, engaged audience but does not allow robust conclusions about overall comment authenticity or community sentiment. For ad-buy decisions, this comment is mildly positive (audience defends content focus), but you should request a larger sample of comments, timing/like patterns, reply chains, and follower quality before relying on this as evidence of strong, authentic engagement." }

Text: Was für eine Verwandlung - wow! 🤩 Natürlich spielen auch die Frisur und die Kleidung mit rein, aber am Ende siehst du deutlich wacher, frischer und jugendlicher aus.

Analysis: { "fakeness_score": 20, "fakeness_confidence": 60, "overall_score": 55, "overall_confidence": 50, "comment_types": [ { "type": "Compliment / Positive feedback", "count": 1, "purpose": "Provide social proof and positive reinforcement of the transformation/result; supports influencer credibility." }, { "type": "Specific observational praise", "count": 1, "purpose": "Mentions concrete elements (hairstyle, clothing, appearing 'wacher, frischer, jugendlicher') which functions as a mild testimonial validating the visual result." } ], "interpretation": "This single comment is positive and fairly specific (notes hairstyle and clothing, and describes the subject as more awake/fresh/younger). That specificity makes it more likely to be genuine or from an engaged follower rather than a generic bot-like praise. Fakeness risk appears low-to-moderate (20/100) but confidence is only moderate because only one comment is available. For advertising feasibility the signal is mildly positive — the comment acts as social proof and a small testimonial, which helps conversion. However, one comment is insufficient to judge overall community engagement or authenticity. Recommended next steps before purchasing ads: analyze a larger sample of comments (diversity, timing, language patterns), inspect commenter profiles (real accounts, profile photos, posting history, follower counts), check like-to-comment ratio and overall engagement rate, and look for repeated templated comments across posts. Based on this single comment alone I give a cautious, moderate suitability score (55/100) with limited confidence." }

Text: Sieht toll aus 😍😍👏

Analysis: { "fakeness_score": 25, "fakeness_confidence": 45, "overall_score": 30, "overall_confidence": 25, "comment_types": [ { "type": "Positive compliment / emoji praise", "count": 1, "purpose": "Express approval and enthusiasm (engagement). Functions as social reinforcement for the poster; may increase perceived popularity. Could be genuine follower praise or a generic/low-effort comment from a casual user or bot." } ], "interpretation": "Only a single comment was provided: \"Sieht toll aus 😍😍👏\" (\"Looks great\"). This is a short, positive, emoji-rich compliment. Such comments commonly appear from real followers but are also frequently produced by low-effort accounts or automated engagement services because they are generic and non-specific. Given the extremely small sample (one comment), any judgment is highly uncertain. I assessed moderate-low fakeness (25%) because the language and emojis are typical of genuine praise, but the lack of specificity and context raises the possibility of generic or inauthentic engagement. For advertising purchase feasibility the evidence is insufficient (overall score 30/100) — one positive comment does not demonstrate a reliable, engaged, targetable audience. Recommended next steps before making ad-buy decisions: obtain the full comment set and timestamps, analyze commenter account quality (followers, posting history, profile completeness), measure likes-to-comments ratio and engagement rate across multiple posts, look for repetitive or templated comments, check geographic/language consistency with the influencer’s claimed audience, and examine follower growth/engagement anomalies. With that additional data a more confident assessment can be provided." }

https://www.instagram.com/reel/C3F0SgbtiTK -

Comment ER: 0.10%

Analysis

{
  "income_level": {
    "Score": 55,
    "Confidence": 40,
    "Interpretation": "Visuals show a well-groomed creator: neat hairstyle, manicured nails, hoop earrings, a quality-looking knit sweater and tidy interior decor (small sculpture in background). No explicit premium brand cues (no Aesop/La Mer packaging, candles, cars, travel shots). Evidence supports a middle / comfortable lifestyle but not clear European premium/luxury — confidence reduced due to limited environmental signals."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Strong talking-head format: face is centered and clearly visible across frames, direct eye contact, mouth movement consistent with speech. Transcript is first-person and addresses the viewer ('Und jetzt folge mir...'), confirming she personally speaks to camera."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly makeup-focused: on-screen text lists makeup mistakes (SCHWARZER KAJALSTIFT, KEINE LIDSCHATTEN UNTERLAGE, etc.), she demonstrates applying/removing pencil and points to brows/lips. Transcript and overlays directly position her as a makeup/self-care creator."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visual evidence of advertising for low-cost retailers (AliExpress, Shein, Temu, Lidl, Aldi) in the provided frames; overlays and speech are about makeup tips and following the creator, not discount retail promotions."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising visible in frames; on-screen text and visuals focus on makeup instruction and promotion of a live session only."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 75,
    "Interpretation": "Any promotional content is thematically coherent: a call-to-action to follow and join a free makeup live — consistent with the channel's makeup/self-care niche. No mixed, unrelated product categories are present in the frames."
  },
  "sales_authenticity": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "Promotion is delivered in an instructional, first-person style: she points out specific technique mistakes, demonstrates with a kajal pencil, and explains effects ('right makeup makes you younger'). This suggests realistic, usage-focused messaging rather than generic scripting. However, there are no brand names, detailed outcomes, limitations, or deeper personal anecdotes visible, so authenticity is good but not maximal."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising/promotion appears inside the content: the transcript and large on-screen text invite viewers to follow and attend a free makeup live ('folge mir', 'am Mittwoch kostenlos bei einem Make-up-Live dabei zu sein')."
  },
  "structured_thinking": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "Frames and transcript show clear structure: she lists specific mistakes (overlay text), demonstrates and points to problem areas (eyes, brows, lips), and gives a cause–effect statement ('with right makeup you can look younger'). This indicates organized, example-based explanation beyond mere opinion."
  },
  "knowledge_depth": {
    "Score": 75,
    "Confidence": 80,
    "Interpretation": "Content conveys practical, technical makeup knowledge (importance of eyeshadow base, wrong use of black kajal, shade mismatches). This maps to advanced enthusiast / professional-mainstream level — useful, specific but not rare scientific or highly technical expertise."
  },
  "age_over_30": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Facial features, skin texture and styling in frames suggest a woman likely in her mid-30s to 40s. Visual evidence supports 'over 30' and likely over 35, but exact age cannot be confirmed from frames alone."
  },
  "intelligence": {
    "Score": 85,
    "Confidence": 70,
    "Interpretation": "Communication is clear and organized: she identifies problems, explains effects (aging vs. appropriate makeup), and invites viewers to learn. Speech and on-screen structure indicate coherent reasoning and ability to explain cause/effect, suggesting good communicative and analytical ability."
  },
  "personal_values": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "Creator uses first-person and an instructional stance ('follow me', 'I look forward to you'), signaling an identity anchored in teaching makeup and self-care. However, there are no strong, explicit value statements or worldview definitions visible (e.g., 'this is my principle'), so evidence for a fully articulated 'own truth' mechanism is moderate."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Visuals show smiling, expressive facial gestures and a warm CTA in the transcript ('Ich freue mich auf dich'). Tone and body language in frames convey positive energy and engagement."
  },
  "charisma": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Direct address, expressive gestures (pointing, demonstrating), and confident delivery in front of camera suggest an engaging presence able to attract and motivate viewers, though impact on audience cannot be measured from frames alone."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 70,
    "Interpretation": "There is evidence of applied technique and teaching (demonstrations, specific critique), consistent with a strong enthusiast or semi-professional makeup artist. No explicit professional credentials, clinic or studio environment, or on-screen titles are visible to confirm formal expert status—hence moderate (50) score."
  }
}

Comments (15)

Text: Wow 😍

Analysis: { "fakeness_score": 60, "fakeness_confidence": 40, "overall_score": 30, "overall_confidence": 30, "comment_types": [ { "type": "generic positive reaction (short text + emoji)", "count": 1, "purpose": "Express admiration/affection and provide low-effort engagement; can be genuine fan reaction or generic bot/comment-farm output intended to inflate visible engagement." } ], "interpretation": "The single comment 'Wow 😍' is a very short, generic positive reaction. Such comments are common from real followers but are also frequently produced by bots or engagement farms because they require no contextual knowledge and are reusable across posts. With only one example, the signal is weak: this does not demonstrate audience specificity, meaningful product interest, or conversational engagement. For advertising-feasibility decisions this comment provides little confidence in authentic influence. Recommended next steps: analyze a larger sample of comments for repetition of identical short phrases/emojis, inspect commenter profiles (age, activity, follower counts, posting history, profile photos), check comment timing patterns (many similar comments posted quickly), and compare comment-to-like ratio and overall engagement rate versus follower size. If many comments look similar to this one, increase suspicion of inauthentic engagement and lower ad investment; if most comments are personalized and from credible accounts, re-evaluate positively." }

Text: @rukiyevizercimen

Analysis: { "fakeness_score": 60, "fakeness_confidence": 35, "overall_score": 40, "overall_confidence": 30, "comment_types": [ { "type": "mention/tag", "count": 1, "purpose": "To draw a specific user's attention to the post (share with a friend) or to promote/redirect traffic to another account; can also be used by bots/spam networks to create low-effort engagement." } ], "interpretation": "Only a single comment is provided and it consists solely of a username mention (@rukiyevizercimen). This gives very little signal about genuine audience interest or sentiment. Mention-only comments are common for organic friend-sharing but are also frequently produced by low-effort engagement tactics (tag-bots, comment pods, or paid tag-for-tag activity). With just this one comment, the likelihood of inauthentic engagement is non-trivial, but the confidence is low because we lack context (commenter profile, timing, frequency of similar comments, post likes, and other comments). For advertising feasibility: this single tag is weak evidence of a responsive, purchase-ready audience. Recommendation: inspect the commenter account (followers, activity, language, profile age), check for repeated mentions across multiple posts, analyze overall comment composition on the influencer’s recent posts, and evaluate like-to-comment ratios before making an ad buy decision." }

Text: ❤️❤️❤️mega lieben Dank 😍

Analysis: { "fakeness_score": 20, "fakeness_confidence": 50, "overall_score": 45, "overall_confidence": 45, "comment_types": [ { "type": "appreciation / gratitude", "count": 1, "purpose": "Express thanks and positive reaction to the post (emotional/engagement signal)." } ], "interpretation": "The single comment (“❤️❤️❤️mega lieben Dank 😍”) is a short, emoji-rich German-language thank-you — typical of an engaged follower responding positively. It reads as low-effort but authentic rather than clearly botlike or spammy. However, this is only one comment: sample size is too small to draw strong conclusions about the overall comment quality or authenticity on the account. There are no obvious red flags in the text (no generic promo-speak, no link, natural language), but assessing fakeness reliably would require additional data: commenter profile (age, follower/following counts, posting history), timestamps (burst/repeat patterns), distribution of similar comments across posts, like-to-comment ratios, and the broader comment mix. Given current limited evidence, the fakeness estimate is low-to-moderate risk; overall suitability for advertising is undecided — the comment is positive but insufficient to justify a purchase decision without further metrics (engagement rate, audience demographics, more comment samples)." }

Text: Richtig … und weniger ist oft mehr

Analysis: { "fakeness_score": 15, "fakeness_confidence": 60, "overall_score": 45, "overall_confidence": 40, "comment_types": [ { "type": "supportive/affirmation", "count": 1, "purpose": "Express agreement and positive reinforcement (short praise), increases visible engagement and signals audience approval." } ], "interpretation": "The single comment 'Richtig … und weniger ist oft mehr' is a brief, natural-sounding supportive remark in German. It appears organic and low-risk for being fake (hence a low fakeness score), but it is generic and provides little depth about audience intent or product interest. Because this is only one comment, the sample size is far too small to draw reliable conclusions about overall audience quality or campaign suitability. For advertising-buy decisions you need more data: total comment volume and diversity, like-to-follower ratio, timing of comments, presence of questions or purchase intent, follower audit for bots, and sentiment distribution. Based on this lone comment, the post shows a small sign of genuine engagement but not enough evidence to confidently recommend an ad buy." }

Text: 👏👏👏👏

Analysis: { "fakeness_score": 60, "fakeness_confidence": 40, "overall_score": 35, "overall_confidence": 30, "comment_types": [ { "type": "emoji-only (applause)", "count": 1, "purpose": "Generic praise/approval and simple engagement to boost visible activity; low informational value and often low-effort (could be genuine fan, engagement-pod member, or bot)." } ], "interpretation": "The single comment is a string of applause emojis (\"👏👏👏👏\"). Emoji-only comments are common and serve to register positive sentiment and increase visible engagement, but they provide no substantive feedback about content or purchase intent. Such comments are low-effort and therefore have a higher chance of being non-organic (engagement pods or automated accounts), though they can also come from genuine followers. With only one short, generic comment available, confidence in whether engagement is authentic is limited. For advertising decisions, this single data point is insufficient — request a larger sample of comments, commenter profile checks (follower counts, activity), comment timing, and overall engagement metrics (likes, saves, reach) before taking action." }

Text: Wie gerne ich immer Frauen, die den Kajal so auftragen ansprechen würde. Aber ich Trau mich nicht 🥹 Ich schwöre fürs Abschminken auf die Emulsion von @ohganicals kaum bekannt, aber besser als alles, was ich davor hatte!

Analysis: { "fakeness_score": 20, "fakeness_confidence": 60, "overall_score": 70, "overall_confidence": 60, "comment_types": [ { "type": "product endorsement / testimonial", "count": 1, "purpose": "Recommend a specific product (tagged @ohganicals) and share personal positive experience for makeup removal." }, { "type": "personal anecdote / social engagement", "count": 1, "purpose": "Share a personal feeling (would like to approach women with that eyeliner but is shy) to connect with the poster/audience." }, { "type": "engagement with post content", "count": 1, "purpose": "React to the makeup technique shown (comment about the way kajal is applied), keeping conversation on-topic." } ], "interpretation": "This single comment reads as plausibly genuine: it contains a small personal anecdote, an emoji, and a specific product mention with a brief testimonial rather than a generic praise phrase. The tagged brand could be an organic shout-out or a subtle influencer/affiliate mention, but there is no explicit call-to-action, link, repeated template language, or obvious bot patterns. Given only one comment to analyze, I rate fakeness low (20) but with moderate confidence because a larger sample of comments and commenter profiles is needed to be certain. For advertising feasibility: this comment signals an audience that discusses beauty products and trusts peer recommendations, which is a positive indicator for beauty-related ads—hence an overall feasibility score of 70. Recommended next steps before purchase: review more comments for repetition or copy-paste patterns, inspect commenter accounts (age, activity, follower counts) to detect coordinated behavior, check overall engagement rate on the post and historical conversion metrics from past campaigns." }

Text: Du hast recht mit dem richtigen Make-up 😍kann man viel erreichen 👏

Analysis: { "fakeness_score": 35, "fakeness_confidence": 60, "overall_score": 40, "overall_confidence": 50, "comment_types": [ { "type": "Positive endorsement / compliment", "count": 1, "purpose": "Agreement and praise; social proof that supports the influencer's message (reinforces credibility and encourages others)." } ], "interpretation": "The single comment, \"Du hast recht mit dem richtigen Make-up 😍kann man viel erreichen 👏\", is a short, positive endorsement in German. It functions as supportive social-proof rather than a question, request, or direct promotion. Linguistically it reads naturally (minor punctuation omission), uses emojis, and contains no link or obvious templated phrasing. This makes it more likely to be authentic or a low-effort follower comment rather than a clear bot or purchased message. However, with only one comment provided, the sample size is too small to draw strong conclusions about the overall audience quality. There is no sign of spam, solicitations, or repeated generic patterns here, but such a single positive remark could also be part of a batch of similar comments if the account uses engagement pods or purchased comments—there is insufficient evidence either way. For advertising decisions, this single comment is a weak positive signal: it shows some follower agreement but does not demonstrate depth of engagement (no specifics, questions, or conversation). Recommended next steps before purchasing ads: analyze a larger set of recent comments, check commenter profiles for real accounts (posting history, follower counts, avatars), compare likes-to-followers ratio, look for repeated comment text across posts, and inspect timing patterns for bot-like behavior." }

Text: Супер 👍

Analysis: { "fakeness_score": 45, "fakeness_confidence": 35, "overall_score": 30, "overall_confidence": 30, "comment_types": [ { "type": "short generic praise", "count": 1, "purpose": "positive engagement / expressing approval; increases visible engagement but provides no substantive endorsement or purchase intent" } ], "interpretation": "Only one comment is available: \"Супер 👍\" (\"Super 👍\"). This is a very short, generic positive reaction. Such comments are common from genuine followers but are also frequently produced by bots, engagement pods, or low-effort accounts. With a single example the sample size is insufficient to make a high-confidence judgment. The moderate fakeness score reflects the ambiguous nature of brief generic praise; confidence is low because we lack context (commenter profile, volume and diversity of other comments, timing, like-to-comment ratio). For advertising decisions this comment provides almost no evidence of meaningful audience enthusiasm or conversion intent. Recommendation: collect more comments across multiple posts, inspect commenter accounts (activity, follower counts, avatars, language consistency), check for repeated phrases across posts, and compare likes vs comments before deciding on ad spend." }

Text: Инночка , красотка.🔥🔥❤️❤️👏👏

Analysis: { "fakeness_score": 10, "fakeness_confidence": 70, "overall_score": 30, "overall_confidence": 40, "comment_types": [ { "type": "Compliment / praise", "count": 1, "purpose": "Express positive sentiment and personal praise toward the influencer (social support, affirmation)." }, { "type": "Emoji reaction", "count": 1, "purpose": "Non-verbal positive engagement to amplify the compliment and show enthusiasm." }, { "type": "Personal address / familiar form", "count": 1, "purpose": "Directly addresses the influencer by a diminutive name (Инночка), indicating a follower who knows or feels familiar with them." } ], "interpretation": "Комментарий короткий и позитивный: «Инночка, красотка» с эмоциональными эмодзи — типичный лайк-замещающий комментарий от подписчика. Ничего коммерческого или спамного в тексте нет; форма обращения (д diminutive «Инночка») повышает вероятность реального, личного подписчика, а не бот‑генерированного сообщения. На основании единственного комментария делать выводы об общем качестве аудитории или степени подлинности аккаунта нельзя. Для решения по размещению рекламы нужна большая выборка комментариев, соотношение лайков/комментариев, число уникальных комментаторов, временная динамика комментариев и демография подписчиков. Текущий единичный комментарий — позитивный сигнал, но слишком мал для принятия рекламного решения." }

Text: 👏👏

Analysis: { "fakeness_score": 45, "fakeness_confidence": 40, "overall_score": 30, "overall_confidence": 35, "comment_types": [ { "type": "emoji applause", "count": 1, "purpose": "Expresses approval/celebration; low-effort engagement intended to show support or provide social proof without substantive content." } ], "interpretation": "The available comments consist of a single low-effort emoji (👏👏). Such comments are common among genuine followers as quick positive reactions, but they are also typical of low-quality or purchased engagement (bots or mass accounts) because they require minimal effort and convey no context. Given only one comment, this sample is too small to draw strong conclusions. I rate the fakeness as moderately suspicious (45/100) with low-to-moderate confidence (40/100) and the overall suitability for advertising as low-to-moderate (30/100) with low confidence (35/100). Recommended next steps before any ad purchase: analyze a larger sample of comments for diversity and substance, check commenter account quality (profiles, follower counts, posting history), inspect timing patterns for bursts of similar comments, compare likes-to-comments ratio to norms for the influencer's niche, and review reposts/mentions and audience demographics." }

Text: Ist es nicht heute?wenn ja,wie komm ich dahin?

Analysis: { "fakeness_score": 10, "fakeness_confidence": 75, "overall_score": 30, "overall_confidence": 60, "comment_types": [ { "type": "question / information-seeking", "count": 1, "purpose": "Asking about event timing and directions (logistics/attendance intent)" } ], "interpretation": "The single comment (“Ist es nicht heute? wenn ja, wie komm ich dahin?”) reads as a genuine, specific follower question about event timing and how to get there. It indicates real user interest and potential intent to attend, which is a positive engagement signal for an influencer. However, one comment alone is insufficient to judge overall audience authenticity or ad-fit. There are no obvious bot signatures (generic praise, excessive emojis, copy-paste phrasing, or promotional links), but lack of profile metadata and additional comments prevents strong conclusions. Recommendation: review larger sample of comments, commenter profiles (age, follower counts, activity), comment timestamps, repetition patterns, and overall engagement rate before making an advertising purchase decision." }

Text: 🔥🔥🔥

Analysis: { "fakeness_score": 45, "fakeness_confidence": 30, "overall_score": 40, "overall_confidence": 25, "comment_types": [ { "type": "emoji-only positive", "count": 1, "purpose": "Express enthusiasm/approval and provide lightweight social proof; increases visible engagement but conveys little substantive feedback (could be genuine casual reaction or generic/bot engagement)." } ], "interpretation": "The sole comment \"🔥🔥🔥\" is a generic positive reaction that offers almost no audience insight on its own. Emoji-only comments are common from real followers as quick praise, but they are also frequently used by automated or low-effort fake accounts to inflate engagement. Given a single comment, I rate the likelihood of fakeness as moderate (45) with low confidence (30) because there is insufficient context (no commenter metadata, no timing, no distribution of comment types). For advertising-purchase feasibility the signal is weak: this comment provides minimal evidence of an engaged, relevant audience. Overall recommendation: do not base a buy decision on this alone (overall score 40, confidence 25). To improve assessment, examine the full comment set and commenter profiles (account age, follower counts, profile photos, comment diversity, repeated identical comments/emojis, timestamps), post-level engagement rates (likes, saves, reach), audience demographics, and past sponsored post performance." }

Text: Unglaublich 👏👏👏

Analysis: { "fakeness_score": 40, "fakeness_confidence": 35, "overall_score": 45, "overall_confidence": 30, "comment_types": [ { "type": "short praise with emojis", "count": 1, "purpose": "Express admiration/appreciation and provide quick positive social proof (engagement boosting)" } ], "interpretation": "Single comment: \"Unglaublich 👏👏👏\" (German for \"Unbelievable\" with clapping emojis). This is a short, generic positive reaction that functions primarily as social proof. Such comments are common from real followers as quick spontaneous praise, but they are also the type most easily mimicked by bots or paid engagement (single-word superlatives + emojis). Given only one comment and no account/profile context, certainty is low. Recommendation: do not rely on this alone when judging influencer quality for advertising. Check commenter account authenticity (age, follower/following ratio, post history), look for repetition of identical comments across multiple posts, measure comment-to-follower ratio and diversity of comment content across the influencer’s posts, and analyze likes, saves, story interactions and conversion metrics. Based on this single sample, engagement quality is uncertain — mildly positive signal but insufficient to conclude strong genuine community engagement." }

Text: 🔥🔥🔥

Analysis: { "fakeness_score": 60, "fakeness_confidence": 40, "overall_score": 30, "overall_confidence": 40, "comment_types": [ { "type": "Short emoji praise (fire emoji)", "count": 1, "purpose": "Express enthusiasm/approval; low informational value. Commonly used by genuine followers to signal liking or by low-effort/bot accounts to simulate engagement." } ], "interpretation": "Only a single comment was provided: three fire emojis (\"🔥🔥🔥\"). Emoji-only comments are ambiguous: they can be quick genuine reactions from real followers but are also frequently produced by engagement farms or bots because they require no contextual knowledge. With a sample size of one comment there is insufficient evidence to judge the overall authenticity or quality of the influencer's audience. The fakeness_score (60) reflects a tilt toward suspicious/generic engagement given the emoji-only content, but the confidence is low (40) because a single comment is not informative. For advertising decisions, this signal is weak: emoji comments offer little insight into conversion potential, audience intent, or topical relevance. I recommend requesting additional data before buying ads: total likes, follower count and growth history, number of comments per post and diversity of commenters, timestamps (to check for bursts), commenter profile audits (repeated accounts, incomplete profiles), story views, reach/impressions, audience demographics, and a larger random sample of comments (e.g., 50–100). Based on the available evidence, do not proceed with purchase solely on this comment; require the metrics above and perform a follower/comment authenticity audit first." }

Text: Erledigt

Analysis: { "fakeness_score": 60, "fakeness_confidence": 45, "overall_score": 30, "overall_confidence": 40, "comment_types": [ { "type": "Acknowledgment / Transactional", "count": 1, "purpose": "A short confirmation ('Erledigt' = 'Done'). Likely used to confirm a completed action (entry to a giveaway, task done, payment processed, or admin request). Provides little value as engagement and may be either genuine follower response or scripted/bot reply." } ], "interpretation": "Only a single, one-word German comment ('Erledigt') is present. This yields very low informational value about audience sentiment, interest, or engagement quality. The comment fits the pattern of transactional confirmations rather than meaningful interaction (no praise, no question, no product-related detail). Because it is brief and generic, it could be a genuine quick reply to a call-to-action or a routine/system message, or it could be an automated/bulk response — there is insufficient context to distinguish confidently. For advertising-feasibility decisions this comment alone is weak evidence of an engaged, authentic community. Recommended next steps before buying ads: review the full comment set on multiple posts for diversity and depth, inspect commenter profiles (real-looking accounts, follower counts, posting history), check like-to-comment ratios, timing/velocity of comments, and look for repetitive or templated replies. Based only on this comment, I rate the post's comment-quality and authenticity as low (overall_score 30) with moderate uncertainty (confidence 40)." }

https://www.instagram.com/reel/DTzeYibCCdN -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 85,
    "Confidence": 70,
    "Interpretation": "Multiple premium cues visible in frames and transcript: fresh cut tulips in background, neat modern interior, tasteful jewelry (gold chain & hoop earrings), use and repeated mentions of Inglot (professional/mid‑premium brand) and a brush set normally priced >€300 (reduced to ~€80) plus her own palette — cumulative markers point to an above‑average / premium lifestyle. No clear luxury vehicles or travel cues available, so score reduced from maximum."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Strong talking‑head format: the blogger appears on camera, looks into the lens, speaks directly (German transcript provided), uses hand gestures and demonstrates products — clear face‑forward, explanatory delivery in multiple frames."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly centered on makeup and beauty routines: product demos (foundations, primers, mascaras), technique explanations (creme contour, blender tips, lash/eye liners), and a branded palette — clear and consistent beauty/self‑care identity."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Transcript and frames reference mid/high brands (Inglot, Arctis) and own palette; no mention or visual indication of low‑cost retailers such as Shein, AliExpress, Temu, Aldi, Lidl."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising detected in the frames or transcript."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "All advertised items belong to a coherent category: cosmetics/brushes/beauty products and related accessories — no unrelated product categories seen."
  },
  "sales_authenticity": {
    "Score": 90,
    "Confidence": 80,
    "Interpretation": "High authenticity signals in transcript and frames: first‑person usage ('I applied', 'I showed'), concrete how/when/why instructions (which primer for which skin type, blender wet/dry guidance), demonstrations (applying on hand/face), pricing/discount details and giveaway mechanics — advertising feels integrated and experience‑based. Slight deduction because no visible long‑form before/after clinical data and this is still a promotional clip."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising is present inside the content: product mentions, promo code (INA20), price incentives and calls to action (free lipgloss over €65)."
  },
  "structured_thinking": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "Transcript shows organized explanations and comparisons: stepwise product use, matching primers to skin types, technique sequences (concealer → creme contour → cream rouge/bronzer → blend), and concrete tips (which blender wet/dry). Uses cause–effect and examples (on‑hand demonstration, follower feedback)."
  },
  "knowledge_depth": {
    "Score": 80,
    "Confidence": 75,
    "Interpretation": "Provides practical, somewhat specialized knowledge (primer selection by skin type, tool usage, texture/finish advice, technique pointers). This aligns with advanced‑enthusiast to professional‑mainstream level rather than narrow scientific or medical expertise."
  },
  "age_over_30": {
    "Score": 100,
    "Confidence": 85,
    "Interpretation": "Visual appearance and facial features in frames, plus contextual cues (references to niece, experienced professional tone) strongly indicate the blogger is over 35."
  },
  "intelligence": {
    "Score": 85,
    "Confidence": 75,
    "Interpretation": "Communicative intelligence visible in clear, structured explanations, useful comparisons and practical problem → solution framing (e.g., which primer for redness/oily skin, concrete tool advice). Speech is direct, informative and shows critical selection of products."
  },
  "personal_values": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Some first‑person stance and consistent choices visible (preference for lifting primers for décolletage, recommendation style, inviting follower consultations). She voices personal routines and guidance, indicating emerging 'own truth' patterns, but explicit statements of core principles or value‑driven rhetoric are limited in the provided material."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "Tone and wording in transcript ('Mädels', congratulating winners) plus smiling, engaged facial expressions in frames convey warm, positive energy and genuine interest in demonstrating products."
  },
  "charisma": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "The blogger is engaging and persuasive: direct address, practical tips, giveaways, and clear calls to action create connection and spur action. Charisma is evident but not extreme; delivery is professional and approachable."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "Moderate evidence of professional competence (detailed technique demonstrations, product selection guidance, offers to consult via submitted photos) suggesting a strong enthusiast or semi‑professional makeup artist. No explicit professional credentials, clinic environment, or formal titles visible, so full expert status cannot be confirmed."
  }
}

Comments (1)

Text: ❤️ hast du ein Video für tief liegenden Augen? 🙏♥️

Analysis: { "fakeness_score": 10, "fakeness_confidence": 70, "overall_score": 55, "overall_confidence": 60, "comment_types": [ { "type": "Question / content request", "count": 1, "purpose": "Asks the creator for a tutorial/video for deep-set eyes — indicates genuine interest in specific content." }, { "type": "Positive/engagement emoji", "count": 1, "purpose": "Uses hearts and prayer emoji to show appreciation and encouragement, increasing apparent authenticity and positive engagement." } ], "interpretation": "The single comment is a natural-language, topic-specific request in German asking for a video for deep-set eyes and includes positive emojis. This pattern (direct content request + encouraging emojis) is typical of genuine followers rather than generic bot comments. Fakeness risk is low (estimated 10/100) but the confidence is moderate because this judgment is based on one comment only. For advertising feasibility: the comment indicates relevant audience interest (beauty/makeup, eye-related content), which is favorable for advertisers in that niche. However, one comment is insufficient to judge overall engagement quality or reach. Recommended next steps before purchase: analyze a larger sample of recent comments for repetition patterns, look at like-to-follower ratio, comment diversity, follower demographics, and prior sponsored content engagement to confirm authenticity and alignment with target customers." }

https://www.instagram.com/reel/DTzPZZXCOGb -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 65,
    "Confidence": 60,
    "Interpretation": "Visual signals show a tidy, well-lit indoor environment, polished hair and makeup, tasteful gold hoop earrings and a delicate necklace, and a coordinated outfit — all consistent with above-average / comfortable lifestyle. No explicit premium-brand cues (Aesop, La Mer, luxury packaging) are visible, so evidence for 'European premium / luxury' is limited."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Clear talking‑head format: the creator's face is centered and dominant in frame, she maintains eye contact, mouth movement and expressive gestures are visible, and the transcript contains direct speech addressed to the viewer ('Erkläre mir das bitte...', invitation to a live)."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly makeup/beauty-focused: step‑by‑step contour/bronzer/concealer technique shown, multiple beauty tools (brush, concealer wand) and on-screen instructional text about a 'Lifting-Tipp' — clear, stable association with beauty/self-care."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visible advertising or on‑screen text referencing low-cost retailers (Shein, Temu, AliExpress, Lidl, Aldi) in the provided frames or transcript."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising is present in the frames or transcript; only makeup products and a live-event promotion are shown."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "All promotional/advertising signals (product shown, invitation to a live) are coherently tied to makeup/beauty education — no unrelated product categories or opportunistic ads visible."
  },
  "sales_authenticity": {
    "Score": 85,
    "Confidence": 80,
    "Interpretation": "The creator demonstrates technique live (shows how she draws lines with bronzer/rouge/concealer and how she blends), uses first‑person language and explains why the alternate method is wrong — these are realistic, usage‑focused signals of authentic, trust‑based promotion. There are no strong product claims or brand testimonials visible, so authenticity is high but not fully proven."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 80,
    "Interpretation": "There is in-content promotion: a product is shown and the creator promotes a free live session ('Sei am Mittwoch bei meinem kostenlosen Live dabei'), so advertising/promotion appears inside the content."
  },
  "structured_thinking": {
    "Score": 95,
    "Confidence": 95,
    "Interpretation": "Clear problem→solution structure: she criticizes a common mistake ('warum trägst du es so falsch auf?'), explains an alternative ('Lifting-Tipp: von der Mitte des Ohres Richtung Mundwinkel'), lists concrete steps (bronzer line, rouge line, concealer line, blend from bottom to top) and shows results — strong structured argumentation."
  },
  "knowledge_depth": {
    "Score": 75,
    "Confidence": 80,
    "Interpretation": "The content provides technique-level, practical knowledge (placement and blending strategy) that fits advanced‑enthusiast / professional‑mainstream tiers. It's actionable and slightly specialized for makeup application, but not novel scientific or narrowly professional knowledge."
  },
  "age_over_30": {
    "Score": 80,
    "Confidence": 60,
    "Interpretation": "Facial appearance, styling and the choice of 'lifting' makeup tips aimed at subtle aging concerns suggest the presenter is likely over 35. Visual age estimation has inherent uncertainty from frames alone, so confidence is moderate."
  },
  "intelligence": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Speech in the transcript and on-screen instruction is clear, concise and logically organized (identifies problem, explains why, gives stepwise solution). This indicates practical communicative intelligence and analytical clarity, though no extended complex reasoning is shown."
  },
  "personal_values": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "She speaks from first person, takes a clear stance on 'proper' makeup technique and emphasizes elegant, subtle results ('dezent, elegant und richtig geliftet'), which shows consistent aesthetic principles and a voiced viewpoint that can act as a filter for her audience."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 85,
    "Interpretation": "Frames show smiling, engaging facial expressions and an invitational close ('Ich freue mich auf dich'), and her delivery appears upbeat and positive — clear enthusiasm and warmth in presentation."
  },
  "charisma": {
    "Score": 80,
    "Confidence": 75,
    "Interpretation": "The presenter is expressive, uses direct address, demonstrates technique confidently and invites viewers to a live — these are strong charisma signals that can inspire viewers, although we lack longitudinal engagement metrics."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 70,
    "Interpretation": "There is moderate evidence of professional-level experience: she provides structured technique instruction and demonstrates application skills. However, no explicit credentials, clinic/studio environment, or on-screen professional titles are visible, so expert status is best rated as semi‑professional / advanced enthusiast rather than proven clinical or certified expert."
  }
}

Comments (0)

No comments

https://www.instagram.com/reel/DTzPHFDCBXb -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Visual cues suggest a mid-to-upper lifestyle: neat, minimal background, a soft/mohair-looking sweater, simple gold hoop earrings, professionally done makeup and manicured nails. No explicit luxury brands shown, but overall presentation (lighting, grooming, apparel) leans above average."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Strong talking-head signals: face is centered and dominant in frame, direct eye contact with camera, visible mouth movement and spoken captions (transcript in German), and calls-to-action like 'Folge mir' indicate the creator is speaking to camera."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly a makeup tutorial for hooded eyelids ('Schlupflider? STOPP') showing step-by-step application (Q‑tip, brush, mascara). The topic, tools and visuals clearly align with beauty/self-care."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No advertising for low-cost retailers (Shein, AliExpress, Temu, Aldi, Lidl, etc.) is visible in frames or text. Frames show only tutorial content and on-screen instructional text."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising or pillow product mentions are visible in the provided frames or transcript."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No advertisements appear in the frames; therefore there is no conflicting or heterogeneous ad mix. Content remains focused on a single theme (makeup)."
  },
  "sales_authenticity": {
    "Score": 100,
    "Confidence": 80,
    "Interpretation": "No explicit advertising/sponsored pitch detected. The video is a hands-on demonstration (dots, blending, mascara) which reads as an organic tutorial rather than a scripted ad; because no sponsor copy is visible, authenticity of any sales message is not contradicted by the frames."
  },
  "frequency_of_advertising": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No advertising content detected in the analyzed frames or on-screen text; the clip is purely a makeup tutorial and CTA to follow for more tips."
  },
  "structured_thinking": {
    "Score": 60,
    "Confidence": 70,
    "Interpretation": "There is a clear stepwise demonstration (placing dots, blending, finishing with mascara) and short instructional on-screen text ('Einfach, schnell, effektiv'), indicating some structure. However, there is limited verbal explanation of reasoning or cause–effect in the provided transcript/frames, so deeper argumentative structure is not strongly evidenced."
  },
  "knowledge_depth": {
    "Score": 70,
    "Confidence": 70,
    "Interpretation": "The creator offers a targeted technique for hooded eyelids (specific placement and blending shown), which is practically useful and slightly specialized compared with generic tips. This sits at an advanced enthusiast / practical-professional level rather than narrowly academic or novel scientific insight."
  },
  "age_over_30": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Visual appearance (skin texture, facial features, styling) and the content focus (age-targeted tip for hooded eyelids) suggest the creator is likely over 35. This is an appearance-based inference from frames, not definitive."
  },
  "intelligence": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Presentation is clear, methodical and concise (demonstrates steps visually), which indicates practical reasoning and communicative clarity. There is limited extended verbal content in the supplied transcript to assess deeper analytical ability."
  },
  "personal_values": {
    "Score": 40,
    "Confidence": 60,
    "Interpretation": "Frames and text show a helpful, instructional tone ('Dieses Make-up ist extra für dich', 'Folge mir'), but there is little explicit expression of stable personal principles or value-driven statements in the provided material. Own-truth pillars (principles/vision/filter) are not strongly evidenced."
  },
  "enthusiasm": {
    "Score": 80,
    "Confidence": 80,
    "Interpretation": "Creator presents with warm, engaged facial expressions and a friendly CTA ('Ich freue mich auf dich'). Visuals show natural smiles and an upbeat, inviting delivery consistent with positive energy."
  },
  "charisma": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "Direct eye contact, polished presentation, and an inviting voice-to-camera CTA create an engaging, personable presence. The styling and confident demonstration enhance inspirational potential, though frames show a concise tutorial rather than extended emotive storytelling."
  },
  "expert_status": {
    "Score": 50,
    "Confidence": 70,
    "Interpretation": "Moderate evidence of professional-level makeup skill: technique-focused demo, competent tool use and polished results suggest a strong enthusiast or semi-professional makeup artist. No explicit credentials, clinic environment, or professional title are visible in frames, so formal expert status cannot be confirmed."
  }
}

Comments (0)

No comments

https://www.instagram.com/reel/DTyZ6tyjiss File size 1351MB exceeds 200MB limit

Comment ER: 0.01%

Comments (14)

Text: 👏👏👏👏

Text: +

Text: +

Text: Und weiss du mein make up heute erinnert mich an mich😍😅 ich möchte mich immer dezent schminken wie bei deine rechte Seite- zart, süß und als Ergebnis bekomme ich doch wie deine linke, ausdrucksvoll und heiß 😅😅😅

Text: Liebe Ina , das war wieder mal ein schöner Abend mit dir 😊.Danke 🙂

Text: Sehr schön 💕

Text: Liebe Ina, ich kann ja leider mittwochs nie live dabei sein, aber schaue mir im Nachhinein immer Deine Videos an. Du hast Dich wieder wunderschön geschminkt.Virken Dank, dass Du die Videos immer abspeicherst, damit man sich die später noch anschauen kann. Liebe Grüße, Britta🫶😘

Text: +

Text: Es war ein toller Abend. Jedes Mal lernt man was neues 🔥😍vielen Dank liebe Ina 🫶🥰

Text: War ein sehr schöner Abend ❤️

Text: War super wie immer❤️❤️dankeschön!!

Text: Mittwochs Live 20:00 Uhr ist Pflicht mittlerweile 🤩 Vielen lieben Dank für deine Mühe Liebe Ina 🫶🏻

Text: Ina du bist die beste ! 😍

Text: Vielen lieben Dank liebe Ina😘 ohne große Hoffnung mache ich bei Gewinnspielen mit, weil ich ja kaum was gewinne, aber heute hab ich gewonnen 🏅 ich freue mich rieeewsig

https://www.instagram.com/reel/DTyDGrZCM13 -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "Visual cues suggest a comfortable, above-average lifestyle (well-groomed appearance, manicured nails, gold hoop earrings, neat white turtleneck, good lighting and camera). No explicit luxury-brand cues are visible, so evidence for a premium/luxury European lifestyle is limited."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Clear talking-head format: the creator appears on camera, looks into the lens, speaks in first person (transcript: 'Ich zeige dir...','Zuerst klebe ich mir...'), and gives instructions while moving lips and gesturing — strong direct-speech signals."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 98,
    "Interpretation": "Content is explicitly a makeup tutorial (step-by-step eye-makeup routine using cotton swabs, palette, kajal, mascara). Transcript and on-screen text repeatedly reference makeup steps and tips, so alignment with beauty/self-care is clear."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No visible advertising or logos for low-cost retailers (AliExpress, Shein, Temu, Lidl, etc.) are present in frames or captions."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillows or pillow advertising visible in the frames; therefore no conflicting pillow ads detected."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No advertising content is shown across the provided frames, so there is no inconsistent mix of unrelated product categories."
  },
  "sales_authenticity": {
    "Score": 100,
    "Confidence": 65,
    "Interpretation": "No commercial/sponsored promotion frames present to evaluate. The content is a demonstrative tutorial (personal usage, step-by-step), so there are no signals of scripted/generic advertising; however, absence of ads reduces ability to fully judge authenticity."
  },
  "frequency_of_advertising": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "Across the provided frames and transcript there are no advertising inserts or sponsor disclosures; content is tutorial-only."
  },
  "structured_thinking": {
    "Score": 80,
    "Confidence": 85,
    "Interpretation": "The creator presents a clear step-by-step procedure ('Zuerst... dann... verblende... Pflaster abmachen...'), demonstrating procedural structure and sequencing rather than just a single statement — good practical structure for a tutorial."
  },
  "knowledge_depth": {
    "Score": 30,
    "Confidence": 80,
    "Interpretation": "The tips are practical and accessible (using cotton swabs, tape for winged effect, adding pigment, kajal, mascara) but represent common, mass-level makeup knowledge rather than specialized or novel professional insights."
  },
  "age_over_30": {
    "Score": 90,
    "Confidence": 75,
    "Interpretation": "Visual appearance (facial features, skin texture, styling) strongly suggests the creator is older than 35. The score is high but confidence is moderate because exact age cannot be confirmed from images alone."
  },
  "intelligence": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "Clear, concise instructional delivery and stepwise reasoning in the transcript indicate practical communicative intelligence and ability to instruct. Not enough evidence for academic/analytic depth, so score is moderate-high."
  },
  "personal_values": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "The creator speaks in first person and demonstrates consistent choices about beauty/self-care (implied value on looking polished), but there are no explicit statements of broader principles or value-driven worldview in the provided frames."
  },
  "enthusiasm": {
    "Score": 60,
    "Confidence": 70,
    "Interpretation": "Tone and facial expressions appear pleasant and engaged but restrained — friendly and competent rather than highly exuberant. Transcript invites followers, showing some positive energy but not high-arousal enthusiasm."
  },
  "charisma": {
    "Score": 65,
    "Confidence": 70,
    "Interpretation": "The creator is engaging on camera (direct address, polished presentation, confident gestures). Delivery is appealing and likely to attract viewers, though not overtly theatrical or highly emotive."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "Evidence indicates a skilled enthusiast or semi-professional (clean technique, practical tips and demo). There are no visible professional credentials, clinic/studio environment, or explicit claims of professional qualification, so expert status cannot be strongly confirmed."
  }
}

Comments (1)

Text: Was ist das für eine schöne Farbe? Wo gibt es die!!!

Analysis: { "fakeness_score": 10, "fakeness_confidence": 60, "overall_score": 45, "overall_confidence": 40, "comment_types": [ { "type": "compliment / positive sentiment", "count": 1, "purpose": "Express positive reaction to the product/post (builds social proof)." }, { "type": "product inquiry / purchase intent", "count": 1, "purpose": "Asks where to obtain the item — indicates real interest and potential conversion opportunity." }, { "type": "spam / promotional / generic bot", "count": 0, "purpose": "No signs of generic one‑word spam, repeated promotional messages, or obvious bot behaviour in the given comment." } ], "interpretation": "The single comment ('Was ist das für eine schöne Farbe? Wo gibt es die!!!') is a natural, specific question expressing admiration and asking where to buy — a strong sign of genuine engagement and potential purchase intent. Linguistic cues (language match, specific inquiry, absence of generic praise or irrelevant links) point toward a real follower rather than an automated or fake comment. However, this assessment is based on only one comment; the sample size is too small to generalize about the influencer's overall comment authenticity or audience quality. For advertising decisions, this single data point is positive but insufficient. Recommended next steps: review a larger set of recent comments for patterns (variety of unique commenters, recurring accounts, timing), check engagement rate vs. follower count, inspect commenter profiles for real accounts vs. bot indicators, and look for coordinated comment pods or incentivized replies. Based on the current limited evidence, the post shows a promising sign (real interest) but does not provide enough confidence alone to make a buying decision." }

Posts (1)

URL Skip Reason Analysis
https://www.instagram.com/p/DST_adVincN -

Comment ER: 0.00%

Analysis

{
  "income_level": {
    "Score": 65,
    "Confidence": 40,
    "Interpretation": "Image shows a carefully styled, minimal composition: beaded ceramic plate, gold spoon, soft neutral linen and coconut truffles — visual cues associated with a mid-to-premium aesthetic (European minimalist/lifestyle). No clear luxury brand items, vehicles, travel, or obvious high-cost markers are present, so score is moderate and confidence is limited (single still frame)."
  },
  "talking_head": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No person or face visible in the provided frame; no evidence of on-camera speaking or eye contact. High confidence because frame is a still-life food composition."
  },
  "beauty_alignment": {
    "Score": 5,
    "Confidence": 90,
    "Interpretation": "Frame contains food/still-life styling only (no skincare, cosmetics, beauty devices, or treatments). Essentially no direct alignment with beauty/self-care content in this image."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 85,
    "Interpretation": "No visible logos, retailer names, or low-cost retail indicators (AliExpress, Shein, Temu, Lidl, etc.) in the frame. Based on the available image, no low-end retail advertising is detected."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No pillow advertising or branded pillow visible. The soft fabric visible looks like a drape/linen used for styling, not an advertised pillow."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 80,
    "Interpretation": "No advertising content visible in the frame; therefore there is no sign of mixed or thematically inconsistent ads within this image."
  },
  "sales_authenticity": {
    "Score": 100,
    "Confidence": 80,
    "Interpretation": "No ad copy, captions, product demonstration, or sponsored overlay visible to evaluate sales authenticity. Because advertising is absent in the frame, nothing contradicts authentic presentation."
  },
  "frequency_of_advertising": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "This frame contains no advertising elements or sponsor overlays; therefore frequency of advertising in the provided content is zero."
  },
  "structured_thinking": {
    "Score": 10,
    "Confidence": 80,
    "Interpretation": "There are no speak-to-camera frames, captions, or text to show logical argumentation. The image demonstrates visual composition choices (styling) but provides no evidence of structured verbal or written reasoning."
  },
  "knowledge_depth": {
    "Score": 10,
    "Confidence": 80,
    "Interpretation": "No readable captions, spoken content, or instructional elements visible. The frame shows aesthetic sense in food styling but offers no evidence of rare or professional domain knowledge transmission."
  },
  "age_over_30": {
    "Score": 50,
    "Confidence": 10,
    "Interpretation": "No person is visible in the frame. Age cannot be inferred from a still-life food photo; assigned neutral score with very low confidence."
  },
  "intelligence": {
    "Score": 50,
    "Confidence": 10,
    "Interpretation": "No speech, captions, or reasoning cues are present to assess cognitive or communicative intelligence. Neutral placeholder score with very low confidence due to lack of evidence."
  },
  "personal_values": {
    "Score": 40,
    "Confidence": 20,
    "Interpretation": "Styling suggests a preference for minimal, refined aesthetics (careful composition, neutral palette, quality tableware) — possible values around simplicity and taste. This is speculative from a single image, so confidence is low."
  },
  "enthusiasm": {
    "Score": 30,
    "Confidence": 20,
    "Interpretation": "Still-life composition is calm and restrained rather than energetic; no facial expressions or motion to indicate enthusiasm. Low confidence because emotional tone is hard to read from one image."
  },
  "charisma": {
    "Score": 35,
    "Confidence": 20,
    "Interpretation": "The visual style is tasteful and could attract viewers who like minimalist food/lifestyle imagery, but no on-camera presence or vocal delivery is available to assess personal charisma. Low confidence."
  ,
  "expert_status": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No visible credentials, professional environment, or advanced technique indicators (cosmetology, dermatology, makeup, fashion studio) in the frame. High confidence that there is no evidence of expert status from this image."
  }
}

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Stories (20)

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18281517523261063 -
{
  "income_level": {
    "Score": 65,
    "Confidence": 50,
    "Interpretation": "Moderate–above average. Visuals show a tidy, well-lit content studio/home corner (shelving with boxed products, ring light, neat decor), polished appearance (manicure, gold hoop earrings, watch) and cosmetic/skincare packaging on shelves — signals of middle to upper‑middle lifestyle. No explicit high‑luxury markers (Aesop/La Mer/Diptyque) or clear budget cues, so score is moderate. Confidence lowered because no clear premium brand logos or other strong home/vehicle travel cues are visible."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Clear talking‑head format. The creator is in frame, looking toward the camera, mouth movement and gestures are consistent with speaking directly to the audience; transcript is first‑person speech describing products."
  },
  "beauty_alignment": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "Strong alignment with self‑care/beauty/wellness. On‑screen shelves contain cosmetic/skincare boxes, she discusses supplements and health routines (immune, bone, detox). Ring light and studio setup reinforce a beauty/wellness content niche."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No low‑cost retailers (Shein, AliExpress, Temu, Lidl, Aldi etc.) are present. The ad mentions Nutrilite and Biogena — neither are low‑end fast‑fashion/discount marketplace brands."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising visible in frames; overlays reference supplements and a promo code, not pillows."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising is thematically consistent: all visible promotion relates to supplements/health products (Nutrilite, Biogena). On‑screen shopping overlay and promo code support single category focus."
  },
  "sales_authenticity": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "High authenticity signals present: she speaks in first person about where she orders (Nutrilite, Biogena), cites a doctor recommendation, explains specific uses (black cumin oil for immunity/asthma/allergies, Osteokalbon for bone structure, zeolite for detox), and says the family takes it. Presence of a promo code/SHOP overlay shows commercial element but the spoken details and usage context support trustworthiness."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising appears inside the content — 'Werbung' label is visible and the creator is explicitly promoting supplements in this clip."
  },
  "structured_thinking": {
    "Score": 80,
    "Confidence": 80,
    "Interpretation": "Reasoned, moderately structured explanation: she states where she orders, references a medical recommendation, lists products and their intended benefits, and gives personal usage context (family uses). Not highly technical but shows cause–effect and personal experience rather than only slogans."
  },
  "knowledge_depth": {
    "Score": 55,
    "Confidence": 75,
    "Interpretation": "Information is practical but fairly mainstream (supplements for immunity, inflammation, bone health, detox). Mentions a doctor recommendation and specific product names, but no deep scientific detail or novel insights — aligns with advanced‑enthusiast to professional‑mainstream levels rather than rare scientific innovation."
  },
  "age_over_30": {
    "Score": 85,
    "Confidence": 70,
    "Interpretation": "Visual appearance (facial features, styling) and tone suggest an adult likely over 35. Not definitive, but frames support an above‑35 estimate."
  },
  "intelligence": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Speech in the transcript and on‑camera behavior show clear, organized communication: cites sources (doctor), explains product uses, and links products to personal needs. This demonstrates practical reasoning and communicative clarity."
  },
  "personal_values": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Shows consistent value orientation toward health/self‑care: chooses specific supplement brands, follows medical advice, and integrates products into family routine. Speaks in first person and frames choices as personal preferences, indicating stable principles and a health‑focused identity."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 75,
    "Interpretation": "On‑camera delivery appears engaged and positive; facial expressions, gestures, and conversational wording about products she 'likes' and uses convey upbeat energy."
  },
  "charisma": {
    "Score": 75,
    "Confidence": 65,
    "Interpretation": "Confident, personable delivery with direct address, expressive gestures, and practiced presentation (studio setup). Persuasive but not highly theatrical — effective influencer charisma consistent with niche creators."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "Moderate (strong enthusiast/semi‑professional) rather than a confirmed expert. There are no visible professional credentials or clinic environment. She references a doctor's recommendation and discusses product uses knowledgeably, but frames and captions do not show formal titles or clinical setup required for high expert confidence."
  }
}
18041556934664726 -
{
  "income_level": {"Score": 50, "Confidence": 15, "Interpretation": "No lifestyle or luxury cues in the frames. The video shows a graphic collage of eyes and German text only — no home, brand, travel, car, or product placement signals to infer income, so I keep a neutral score with very low confidence."},
  "talking_head": {"Score": 0, "Confidence": 90, "Interpretation": "Frames contain title screens and close-ups of eyes; the creator's face is not visible and there are no clear on-camera speaking cues. Transcript only contains 'Thanks for watching.' Strong evidence there is no talking-head presence."},
  "beauty_alignment": {"Score": 100, "Confidence": 90, "Interpretation": "Explicit topical overlay text in German: 'Unser Thema ist heute AUGENFARBE & RICHTIGE LIDSCHATTENFARBEN' (eye color & right eyeshadow colors). Collage of eyes strongly indicates a beauty/ makeup/self-care focus."},
  "low_end_ads_absence": {"Score": 100, "Confidence": 85, "Interpretation": "No visible logos, retailer mentions, or product shots referencing low-cost retailers (Shein/Temu/AliExpress/Lidl/Aldi) in the provided frames."},
  "pillow_ads_constraint": {"Score": 100, "Confidence": 85, "Interpretation": "No pillows or pillow advertising visible in any frame; therefore the constraint is satisfied based on available frames."},
  "ads_focus_consistency": {"Score": 100, "Confidence": 70, "Interpretation": "No advertising content is visible in the frames; with no ads present there is no inconsistent mix of unrelated ad categories. Confidence moderate because the sample is limited."},
  "sales_authenticity": {"Score": 50, "Confidence": 20, "Interpretation": "There are no promotional frames or readable sponsor text to evaluate authenticity (no 'I use this / how I use it' signals). Neutral midpoint score because authenticity cannot be assessed from the available material."},
  "frequency_of_advertising": {"Score": 0, "Confidence": 90, "Interpretation": "Across the provided frames there are no ads or product placements visible; thus advertising frequency in this sample is nil."},
  "structured_thinking": {"Score": 20, "Confidence": 20, "Interpretation": "Frames show only a topic/title slide and image montage; there is no visible sequence of argumentation, stepwise explanation, or on-screen explanatory text to demonstrate structured reasoning. Very limited evidence."},
  "knowledge_depth": {"Score": 25, "Confidence": 20, "Interpretation": "The topic implies potential domain knowledge (color theory for eyeshadow), but the frames only show a title and images — no detailed explanations, technical terms, or nuanced content to indicate depth. Low score with low confidence."},
  "age_over_30": {"Score": 50, "Confidence": 10, "Interpretation": "No presenter face or other age cues are visible in the frames, so age cannot be inferred. Neutral score with very low confidence."},
  "intelligence": {"Score": 50, "Confidence": 15, "Interpretation": "No speaking-to-camera or substantive textual content is provided in the frames to judge clarity, vocabulary, or analytical ability. Unable to assess intelligence from title slides alone."},
  "personal_values": {"Score": 20, "Confidence": 15, "Interpretation": "There are no first-person statements, principles, or value-driven messaging visible in the frames. The content is topical/educational in appearance but lacks evidence of a personal-value narrative."},
  "enthusiasm": {"Score": 30, "Confidence": 15, "Interpretation": "No facial expressions or energetic delivery are visible. The single-line transcript 'Thanks for watching.' is neutral; therefore enthusiasm cannot be confidently inferred and is scored low."},
  "charisma": {"Score": 30, "Confidence": 15, "Interpretation": "No direct-to-camera engagement, facial cues, or persuasive language is visible in the frames. The subject matter (beauty) can be charismatic in general, but the provided material lacks evidence to support a high score." ,
  "expert_status": { "Score": 50, "Confidence": 30, "Interpretation": "There is a clear beauty topic (eyeshadow & eye color), which suggests at least an enthusiast or semi-professional interest, but no credentials, professional environment, or technical detail are shown. Moderate score reflecting possible enthusiast status but no strong evidence of expert credentials." }
}
18053558392928292 -
{
  "income_level": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "Visual cues show a curated, neutral interior (wooden tray, textured throw) and promotion of Artistry (Amway) skincare — a mid‑premium brand. No high‑end luxury brand markers (Aesop, La Mer) nor low‑cost retail signals. Evidence is moderate so confidence is medium."
  },
  "talking_head": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "Frames are static Instagram Story style slides with product shots and overlaid text; no full‑frame face or person speaking to camera is visible. Only a small profile avatar appears, not a talking‑head shot."
  },
  "beauty_alignment": {
    "Score": 95,
    "Confidence": 95,
    "Interpretation": "Content is explicitly about skincare (Artistry/Amway products) and offers vouchers for customers — clear, direct alignment with beauty/self‑care."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No advertising for AliExpress/Shein/Temu/discount supermarkets is visible; the post promotes Artistry (Amway), not low‑end retailers."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising is present in the provided frames."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "All visible promotional content concerns one category (skincare/beauty vouchers) — thematically consistent."
  },
  "sales_authenticity": {
    "Score": 50,
    "Confidence": 70,
    "Interpretation": "The copy uses a personal offer (“ich habe Gutscheine … ich schenke dir gern eins”) which reads as a direct, personalized sales message — a moderately authentic signal. However there is no demonstration of product use, specific benefits, routines, or personal testimony in the frames, so depth of authenticity is limited."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "The provided frames explicitly contain an in‑content advertisement (marked 'Werbung') offering customer vouchers — advertising appears inside the content."
  },
  "structured_thinking": {
    "Score": 20,
    "Confidence": 80,
    "Interpretation": "Text provides a simple call‑to‑action (sign up, send customer number to receive a voucher) but lacks explanations, comparisons, cause–effect reasoning, or stepwise argumentation — minimal structure."
  },
  "knowledge_depth": {
    "Score": 20,
    "Confidence": 70,
    "Interpretation": "Frames show product imagery and promotional copy only; no technical information, ingredient discussion, or non‑obvious insights are present — content appears mass/mainstream rather than specialist."
  },
  "age_over_30": {
    "Score": 50,
    "Confidence": 30,
    "Interpretation": "No clear age indicators in the static product‑focused frames; a small profile avatar is visible but too small to reliably estimate age. Evidence is inconclusive, so score reflects uncertainty."
  },
  "intelligence": {
    "Score": 40,
    "Confidence": 40,
    "Interpretation": "The messaging is concise and commercially effective (clear CTA) but does not show complex reasoning, nuanced explanations, or analytical depth in the visible text — limited signal for higher cognitive assessment."
  },
  "personal_values": {
    "Score": 30,
    "Confidence": 50,
    "Interpretation": "Frames convey a commercial role (offering vouchers to customers) and a mild customer‑service tone ('ich schenke dir gerne'), but do not express stable principles, worldview, or value‑driven reasoning clearly."
  },
  "enthusiasm": {
    "Score": 55,
    "Confidence": 60,
    "Interpretation": "Tone of the copy is friendly and inviting ('ich schenke dir gern'), which signals moderate positive energy. Visuals are calm and pleasant rather than exuberant — modest enthusiasm visible."
  },
  "charisma": {
    "Score": 35,
    "Confidence": 45,
    "Interpretation": "The post is professional and approachable but lacks expressive personal address, storytelling, or emotionally charged language/imagery that would indicate strong inspirational charisma."
  },
  "expert_status": {
    "Score": 20,
    "Confidence": 40,
    "Interpretation": "No professional credentials, clinic/studio environment, nor technical explanations are present. The creator appears to be a seller/distributor for Amway/Artistry (commercial role) rather than a demonstrated expert in cosmetology or dermatology."
  }
}
18413052631137529 -
{
  "income_level": {
    "Score": 40,
    "Confidence": 30,
    "Interpretation": "Frames show a branded Inglot cosmetics product (mid-market professional makeup) and a clean, minimal promo layout. There are no clear luxury home, travel, vehicle, or high-end brand cues (no Aesop/La Mer/Diptyque etc.) nor cheap-mass-retailer signals. Evidence is limited to a single sponsored product image, so income inference is weak."
  },
  "talking_head": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No person on camera: all frames are product shots and text. No visible face, eye contact, or mouth movement indicating on-camera speaking."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Content is explicitly about makeup: images of an Inglot 'Party Palette', swatches, and promo text offering a personal make-up consultation. Strong, direct alignment with beauty/self-care."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No advertising for low-cost retailers (Shein, AliExpress, Temu, Aldi, Lidl) is visible. The visible sponsor is Inglot_cosmetics (a specialist cosmetics brand)."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillows or pillow advertising are present in the frames."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising is narrowly focused on one category — a makeup palette and related promotional offer — with consistent visuals (product, swatches, promo text)."
  },
  "sales_authenticity": {
    "Score": 60,
    "Confidence": 80,
    "Interpretation": "The promo declares 'Werbung @inglot_cosmetics' and offers a concrete incentive (entry to win a personal make-up consultation with the blogger) which suggests some integration and a real offering. However, frames contain no demonstration, no usage/timing/why explanations, and no personal testimony — so authenticity is moderate but not strongly evidenced."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising is present in the analyzed content (clearly marked 'Werbung' and sponsor tag)."
  },
  "structured_thinking": {
    "Score": 10,
    "Confidence": 85,
    "Interpretation": "Frames contain promotional copy only (call-to-action and prize info). There is no multi-step explanation, comparison, or cause–effect argumentation visible, so structured reasoning is absent in the provided material."
  },
  "knowledge_depth": {
    "Score": 10,
    "Confidence": 85,
    "Interpretation": "No instructional or in-depth content is present (no ingredient breakdowns, protocols, or rare insights). The frames are promotional product images and short marketing text, indicating low demonstrated knowledge depth."
  },
  "age_over_30": {
    "Score": 50,
    "Confidence": 10,
    "Interpretation": "No person is visible in the frames, so age cannot be inferred from the provided evidence."
  },
  "intelligence": {
    "Score": 30,
    "Confidence": 30,
    "Interpretation": "There is professional, tidy visual presentation and a promotional offer (contest + consultation), which suggests planning ability, but there is no spoken or written long-form reasoning to evaluate cognitive/communicative intelligence from the frames alone."
  },
  "personal_values": {
    "Score": 20,
    "Confidence": 60,
    "Interpretation": "Frames emphasize beauty/makeup and offering a personal consultation (some value on service/beauty), but there is no visible first-person narrative or explicit statements of principles, so evidence of a stable 'own truth' is weak."
  },
  "enthusiasm": {
    "Score": 20,
    "Confidence": 70,
    "Interpretation": "The promotional layout is neutral/clean with urgency ('NUR HEUTE') but no facial expressions or energetic delivery are visible. Enthusiasm cannot be strongly inferred."
  },
  "charisma": {
    "Score": 10,
    "Confidence": 20,
    "Interpretation": "No on-camera person, no speech, and only static promotional imagery — insufficient evidence to judge emotional engagement or inspirational ability."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "Moderate signal: the creator is offering a 'personal Make-up-Beratung' as a prize, implying some skill or service offering in makeup (semi-professional). However, there are no credentials, clinic/studio environment, or technical explanations visible to claim high expert status."
  }
}
17983947896802042 -
{
  "income_level": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "Mid-range / polished aesthetic. Visible brand is Inglot (a professional/mid-tier cosmetics brand), neat minimal styling (neutral fabric background, warm lighting) and well-manicured nails — signals above basic/budget production but no clear luxury/premium cues (no Aesop/La Mer/Diptyque, no luxury interiors/cars). Evidence is moderate."
  },
  "talking_head": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No talking-head framing: frames only show hands holding products and product close-ups. Speech appears as voiceover (transcript present) but the creator’s face is not visible or looking into camera."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Content is explicitly beauty-focused: product close-ups, lip gloss shades, application wand, and spoken claims about volume, caring ingredients and colors. The creator frames these as personal favourites — clearly aligned with beauty/self-care."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No low-cost retailers detected. On-screen text shows a branded sponsorship ('Werbung @inglot_cosmetics') and product packaging of Inglot. No mentions/visuals of AliExpress, Shein, Temu, Lidl, Aldi, etc."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising visible in frames or transcript. The content is focused solely on lip gloss products."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising is narrowly focused on one coherent category (lip gloss / cosmetics). All frames and on-screen CTA ('Zum lipgloss') point to the same product line — no unrelated product categories."
  },
  "sales_authenticity": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Strong authenticity signals: first-person phrasing ('ich liebe diese Farbe', 'meine Lieblinge'), claims about personal results ('nach zwei Wochen Anwendung sieht man...'), sensory details (duft, Pflegestoffe) and a product demonstration (applicator shown). However wording is promotional and there is no objective before/after proof, so not maximum authenticity."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising is present in the analyzed content — explicit sponsor tag ('Werbung') and on-screen shopping CTA indicate the content contains advertising."
  },
  "structured_thinking": {
    "Score": 50,
    "Confidence": 70,
    "Interpretation": "Some structure: the speaker names product benefits (volume, care), gives a time-based claim (two weeks), and points out shades and sensory features. But there is limited argumentation, no comparisons, no stepwise reasoning or detailed cause–effect beyond basic product claims."
  },
  "knowledge_depth": {
    "Score": 30,
    "Confidence": 70,
    "Interpretation": "Content conveys product-level, mass-market information (colors, feel, claimed short-term effect). No specialized or rare technical knowledge, no ingredient mechanisms or professional nuance — falls into common consumer-level knowledge."
  },
  "age_over_30": {
    "Score": 50,
    "Confidence": 20,
    "Interpretation": "Insufficient evidence to infer age. Only hands and voiceover are present; no clear age-indicating visual or textual cues. Neutral midpoint assigned with low confidence."
  },
  "intelligence": {
    "Score": 60,
    "Confidence": 50,
    "Interpretation": "Speech is coherent, communicative and targeted (clear descriptions, personal claims), which suggests reasonable communicative ability. Content does not demonstrate high analytical depth or complex reasoning, so a moderate score is appropriate."
  },
  "personal_values": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "There are first-person preference statements ('meine Lieblinge', 'ich liebe diese Farbe') indicating some personal taste and identity around beauty/self-care, but no broader principled statements or value-driven arguments that would show a strong 'own truth' mechanism."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 75,
    "Interpretation": "High positive energy in transcript: repeated emphasis ('sehr sehr pflegend'), emotive phrases ('Ich liebe diese Farbe', 'Schaut mal wie wunderschön'), and warm sensory descriptors. Visuals (sunlit, warm tones) support an upbeat presentation."
  },
  "charisma": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "Presentation is engaging and personable (direct address 'So Mädels', lively descriptors), and close-up, tactile shots add appeal. However absence of face-to-camera reduces the potential for stronger emotional connection and inspirational impact."
  },
  "expert_status": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No evidence of professional credentials, clinical environment, or specialist instructional content. The creator appears to be an influencer/consumer sharing favourites rather than a credited expert in cosmetology, dermatology, makeup artistry or related fields."
  }
}
17934159197775879 -
{
  "income_level": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Visual cues suggest a middle-to-upper middle lifestyle: tidy, minimal home background (visible cabinets, tasteful small decor), well‑groomed appearance, coordinated clothing and jewelry. Brand promoted is Inglot (mid-to-premium cosmetics). No clear cheap/low-cost markers, but no strong luxury cues (no premium brands like La Mer, Aesop, Diptyque visible), so not scored as full premium."
  },
  "talking_head": {
    "Score": 80,
    "Confidence": 55,
    "Interpretation": "Blogger appears on camera in multiple frames, face centered, making eye contact and performing product application (typical talking‑head/self-recorded framing). However there is no reliable speech transcript of commentary in the provided data, so presence of spoken-to-camera explanation is probable but not fully confirmed."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly beauty-focused: close-up makeup application, foundation bottle graphic, product claims in German, brand tag @inglot_cosmetics and 'Werbung'. Strong, consistent beauty/self-care identity."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 98,
    "Interpretation": "No signage or overlays for low-cost retailers (Shein, AliExpress, Temu, Lidl, Aldi etc.)—only Inglot cosmetics branding and a shop/discount link."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 100,
    "Interpretation": "No pillow advertising visible in frames; content is cosmetics/foundation focused."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising is narrowly focused on one category (makeup/foundation) — product image, bullet points about effects, discount code and brand tag all align with a single theme."
  },
  "sales_authenticity": {
    "Score": 80,
    "Confidence": 70,
    "Interpretation": "Frames show the creator actually applying the foundation (demonstration), on-screen bullet points list effects, and a personal discount code is given — signs of integrated, usage-based promotion. Lack of readable spoken personal testimony in transcript reduces full authenticity confidence."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising is clearly present within the analyzed content (brand tag, 'Werbung', product graphic, discount code and 'Zum Shop' CTA)."
  },
  "structured_thinking": {
    "Score": 50,
    "Confidence": 40,
    "Interpretation": "There are on-screen bullet points listing product effects (structured product claims), and a demonstration of use, but no visible spoken/onscreen stepwise explanation, comparisons, cause–effect reasoning or personal before/after narrative in the provided frames."
  },
  "knowledge_depth": {
    "Score": 30,
    "Confidence": 50,
    "Interpretation": "Information visible is product-level, mass-market claims (coverage, glow, reduced pore visibility, waterproof). No technical ingredient breakdown, professional nuance, or novel/scientific insights evident — aligns with mass/mainstream knowledge."
  },
  "age_over_30": {
    "Score": 60,
    "Confidence": 40,
    "Interpretation": "Visual appearance suggests an adult likely in her 30s (mature features, styling), but age cannot be determined precisely from frames alone; evidence is suggestive but not definitive for >35."
  },
  "intelligence": {
    "Score": 60,
    "Confidence": 30,
    "Interpretation": "Presentation appears polished and purposeful (clear framing, product demonstration, labeled benefits), which implies communicative competence. However, absent spoken transcript and deeper content, cognitive/analytical ability cannot be robustly assessed from visuals alone."
  },
  "personal_values": {
    "Score": 30,
    "Confidence": 30,
    "Interpretation": "Frames primarily show promotional beauty content; there is little visible first-person value language or principled statements. No strong evidence of a declared personal mission or consistent value-driven messaging in the provided frames."
  },
  "enthusiasm": {
    "Score": 60,
    "Confidence": 50,
    "Interpretation": "Facial expressions are engaged and attentive while applying product (focused, mild positive expression). not overtly exuberant — moderate positive energy visible but not strongly emphatic in the still frames."
  },
  "charisma": {
    "Score": 65,
    "Confidence": 45,
    "Interpretation": "Strong camera presence (direct eye contact, polished look, confident application) suggests the ability to engage viewers. Without audio or audience reaction, the inspirational impact cannot be fully judged."
  },
  "expert_status": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "Shows practical, demonstrative knowledge of makeup application (makeup-enthusiast / semi-professional level). No visible professional credentials, clinic/studio environment, or advanced technical explanations to support classification as a certified expert in cosmetology, dermatology or plastic surgery."
  }
}
18016266887184898 -
{
  "income_level": {
    "Score": 30,
    "Confidence": 40,
    "Interpretation": "Frames show a single concealer product and explanatory text with a minimalist layout. There are no clear premium-lifestyle cues (no luxury brand names, no home/travel/vehicle cues). Evidence is sparse, so result is low–mid and low confidence."
  },
  "talking_head": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No person appears in any frame — content is product slides with text. No face, eye contact, or on-camera speech cues are present."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "All frames focus on a concealer and include explanatory copy about its use (covering dark circles, redness, lines) — clearly aligned with beauty/self-care content."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visible advertising or logos for low-cost retailers (Shein, AliExpress, Temu, Aldi, Lidl, etc.) — only a cosmetic product image and explanatory text."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising or pillow products visible in the frames."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Content is thematically consistent — all frames present the same concealer/product explanation without unrelated product categories."
  },
  "sales_authenticity": {
    "Score": 30,
    "Confidence": 60,
    "Interpretation": "Frames present product imagery and a generic explanation of what a concealer is, but contain no personal usage, demonstrations, situational specifics, or first‑person testimony that would indicate authentic, trust-based advertising."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 85,
    "Interpretation": "Product imagery and branding appear repeatedly across the frames — advertising/promo is integrated into the content."
  },
  "structured_thinking": {
    "Score": 75,
    "Confidence": 80,
    "Interpretation": "On-screen text gives a clear, structured definition (origin of the word, purpose, specific use-cases like eye circles, redness). The explanation is organized though fairly basic."
  },
  "knowledge_depth": {
    "Score": 30,
    "Confidence": 80,
    "Interpretation": "Information shown is general, mass-level definition and uses of a concealer (widely known). There are no advanced, novel, or specialist insights."
  },
  "age_over_30": {
    "Score": 50,
    "Confidence": 10,
    "Interpretation": "No human subject is visible in frames to infer age. Unable to determine — neutral score with very low confidence."
  },
  "intelligence": {
    "Score": 60,
    "Confidence": 70,
    "Interpretation": "Written content is clear, well-phrased and logically organized, indicating basic communicative competence, but it lacks depth or complex reasoning to rate higher."
  },
  "personal_values": {
    "Score": 10,
    "Confidence": 80,
    "Interpretation": "No first-person statements or value-driven messaging are present; content is informational/product-focused rather than expressing stable personal principles or worldview."
  },
  "enthusiasm": {
    "Score": 10,
    "Confidence": 80,
    "Interpretation": "Frames are neutral, static product slides without expressive visuals, smiling faces, or energetic cues — little to no visible enthusiasm."
  },
  "charisma": {
    "Score": 10,
    "Confidence": 80,
    "Interpretation": "No presenter or rhetorical delivery visible to engage or inspire emotionally; the material is informative but not emotionally compelling."
  },
  "expert_status": {
    "Score": 0,
    "Confidence": 85,
    "Interpretation": "No professional credentials, clinic environment, or expert claims are visible. The material is product/consumer-level information rather than evidence of professional expertise."
  }
}
18113045545405542 -
{
  "income_level": {
    "Score": 45,
    "Confidence": 40,
    "Interpretation": "Limited visual evidence. The video shows neatly packaged Inglot cosmetics (a mid-market / professional makeup brand) and a well-manicured hand, suggesting some discretionary spending on beauty products. No clear premium home, travel, vehicle, or luxury-brand cues are present in the frames, so I rated below high‑income but above clear low‑income. Confidence reduced because environment and broader lifestyle cues are missing."
  },
  "talking_head": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No face-to-camera speaking visible in the frames. Content is close-ups of product boxes, on-screen text ('Werbung', @inglot...), and music — no clear mouth movement, eye contact, or talking-head framing."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Strong and explicit: multiple close-ups of Inglot cosmetic items, color swatches/numbered pots, and tags (@inglotgermany @inglot_cosmetics). The content is clearly about beauty products."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No evidence of low-cost retailers (AliExpress, Shein, Temu, Lidl, Aldi, etc.). The promoted brand is Inglot, a known cosmetics brand, so no low-end retail advertising detected in frames."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillows or pillow advertising visible in any frames; only cosmetic boxes and a hand are shown."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising is thematically consistent: repeated product shots and tagging of Inglot cosmetics. All ad signals point to a single category (cosmetics/beauty)."
  },
  "sales_authenticity": {
    "Score": 30,
    "Confidence": 80,
    "Interpretation": "Frames mainly show packaged products with large 'NEW' stickers and the 'Werbung' label — a promotional unboxing style. There is no visible personal narration, demonstration, usage context, or concrete personal testimony in the frames, so authenticity and trust-based, explanatory selling cues are weak."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "'Werbung' (German for advertisement) appears onscreen and the creator tags the brand; the whole clip is product-focused — advertising is clearly present within the content."
  },
  "structured_thinking": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No spoken explanations, comparisons, or stepwise argumentation visible in frames or on-screen text. The content is visual product display only, so no evidence of structured argumentation."
  },
  "knowledge_depth": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No instructional or explanatory content in the frames (no ingredient breakdowns, technique demos, or nuanced tips). The video is a product reveal only, so no signal of deeper, rare knowledge."
  },
  "age_over_30": {
    "Score": 50,
    "Confidence": 10,
    "Interpretation": "Age cannot be reliably inferred: only a manicured hand is visible. No strong visual signal to indicate over- or under-35, so neutral score with very low confidence."
  },
  "intelligence": {
    "Score": 50,
    "Confidence": 10,
    "Interpretation": "No speaking or reasoning content to evaluate cognitive/communicative intelligence. Neutral placeholder due to lack of evidence; confidence very low."
  },
  "personal_values": {
    "Score": 10,
    "Confidence": 20,
    "Interpretation": "Frames show a commercial, product-focused post with no visible first-person value statements or consistent principles. Minimal signal of 'own truth' transmission; very low confidence as spoken/textual content is absent."
  },
  "enthusiasm": {
    "Score": 40,
    "Confidence": 50,
    "Interpretation": "Some upbeat cues (repeated 'NEW' sticker, lively soundtrack lyric visible in transcription), which imply promotional excitement, but no facial expressions or vocal tone to confirm genuine enthusiasm. Moderate-low confidence."
  },
  "charisma": {
    "Score": 10,
    "Confidence": 20,
    "Interpretation": "No talking-head, no visible expressive delivery or calls-to-action. The clip is a static product reveal so there is little evidence to judge inspirational charisma; low score and low confidence."
  },
  "expert_status": {
    "Score": 0,
    "Confidence": 85,
    "Interpretation": "No professional credentials, clinic/studio environment, teaching-style content, or technique breakdown visible. This appears as a promotional product unboxing rather than demonstrable expert content in cosmetology, dermatology, makeup artistry, or fashion."
  }
}
18424957291053214 -
{
  "income_level": {
    "Score": 55,
    "Confidence": 50,
    "Interpretation": "Moderate income signals. Frames show a clean, curated beauty post with a branded-looking product pot and spoolie (professional makeup tool), plus an Inglot/Playinn-style product image — mid‑to‑premium cosmetics rather than discount brands. No clear luxury home cues (no Aesop/La Mer, no premium candles, no high-end travel or vehicle indicators). Evidence is limited to product imagery and polished styling, so confidence is moderate."
  },
  "talking_head": {
    "Score": 80,
    "Confidence": 60,
    "Interpretation": "Likely talking-head format. A story reply thumbnail shows the blogger's face holding the product and framed like a selfie/video (typical story/talking-head shot). The DM context ('Hat auf deine Story geantwortet') implies story/video interaction. Still, frames are static screenshots so direct evidence of sustained on-camera speech is indirect — moderate confidence."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Strong alignment with beauty/self-care. Visuals focus on a brow/soap product (pot + spoolie) and the visible German captions discuss application ('Ich gehe fester über die Härchen...', 'Laminierungseffekt'), clearly beauty/skincare content."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No low-cost retailer advertising detected. All visible product references are beauty-related and no logos or mentions of AliExpress, Shein, Temu, Lidl, Aldi etc. appear in the frames."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising visible. Frames show a beauty product (brow soap) and DM screenshots; no pillows or pillow-brand mentions are present."
  },
  "ads_focus_consistency": {
    "Score": 95,
    "Confidence": 85,
    "Interpretation": "Highly consistent advertising focus: all visible promo/content centers on a single category — eyebrow/brow styling product (pot + spoolie) and user comments about application. No heterogeneous/unrelated product categories shown."
  },
  "sales_authenticity": {
    "Score": 85,
    "Confidence": 70,
    "Interpretation": "Authentic, trust‑based cues present. Frames include direct DM replies and first‑person tips: 'Ich gehe fester über die Härchen... Dann hat es einen Laminierungseffekt.' and 'Super Produkt.' The posted reply text on the right uses first‑person preference ('Ich liebe beides') and application guidance (light vs. intense application). These are realistic, usage-focused details rather than generic slogans. However, content is limited to screenshots, reducing certainty."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising is present inside the content — product image + replies and story screenshots clearly show promotional/product-focused content embedded in the creator's posts."
  },
  "structured_thinking": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Shows basic structured advice and cause-effect: the DM explains method ('apply firmer over hairs → laminating effect'), and the reply contrasts light vs. intense application with outcomes. This demonstrates short, practical reasoning (how to apply and expected result), though depth and extended argumentation are limited in the frames."
  },
  "knowledge_depth": {
    "Score": 55,
    "Confidence": 60,
    "Interpretation": "Practical enthusiast-level knowledge. Tips are useful and specific to technique (application pressure and visual effect), which fits advanced‑enthusiast knowledge (level 4). There is no evidence of professional/scientific detail or rare/novel insights, so depth is moderate."
  },
  "age_over_30": {
    "Score": 10,
    "Confidence": 40,
    "Interpretation": "Frames show a youthful-looking person in the story thumbnail (likely under 35). Visual evidence is limited and not definitive, so confidence is low–moderate."
  },
  "intelligence": {
    "Score": 70,
    "Confidence": 50,
    "Interpretation": "Clear, concise communicative ability visible in the captions and DM text: practical explanation, comparative reasoning (light vs. firm application), and succinct guidance. The content demonstrates functional analytical clarity but not extensive complex argumentation — moderate score and confidence."
  },
  "personal_values": {
    "Score": 45,
    "Confidence": 50,
    "Interpretation": "Some first-person voice and preferences are present ('Ich liebe beides'), indicating personal stance on product use. However, deeper stable principles or value-driven worldview are not evident in these frames — mainly product preference and application advice rather than broad principles."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 75,
    "Interpretation": "High positive energy signaled by heart emojis, 'Super Produkt', and enthusiastic language ('Ich liebe beides', 'ist es mega schön!'). Tone is upbeat and approving across the visible text."
  },
  "charisma": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Moderate-to-strong charisma. The creator communicates warmly (hearts, positive phrasing) and gives friendly, actionable tips that are likely engaging to followers. The evidence is based on short text snippets and a single face thumbnail, so assessment is moderate in confidence."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 55,
    "Interpretation": "Moderate evidence of being a knowledgeable enthusiast/semi-pro in beauty (practical technique tips, credible product demonstration). No visible professional credentials, clinical environment, or advanced technical explanations to support full expert status, so score reflects semi‑professional/strong enthusiast rather than certified expert."
  }
}
18317279737157331 -
{
  "income_level": {
    "Score": 70,
    "Confidence": 50,
    "Interpretation": "Packaging and styling look minimalist and premium (clean typography, matte white bottles, QR codes, 'vegan' icon and soft window-shadow lighting) which suggest a mid-to-premium lifestyle / European-style branding. However there are no home, vehicle, travel or other clear lifestyle cues in the frames, so evidence is limited."
  },
  "talking_head": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No person is visible in any provided frames and there are only product close-ups; no face, mouth movement, or eye contact evidence of on-camera speaking."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Frames consistently show beauty/personal care products (labels: 'jojoba shower gel', 'intensive mask', 'refresh spray', 'curl fresh up', etc.), clearly aligning the content with beauty/self-care."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visible mentions or branding of low-cost retailers (AliExpress, Shein, Temu, Lidl, Aldi, etc.) — frames show a single product brand only."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillows or pillow advertising appear in the frames; content is limited to hair/body product bottles."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising is tightly focused on one coherent category (hair and body care products from the same brand), not a mix of unrelated categories."
  },
  "sales_authenticity": {
    "Score": 20,
    "Confidence": 80,
    "Interpretation": "Frames are purely product-focused visuals (close-ups, 'NEW' text and 'Werbung' label) with no demonstration, usage explanation, first‑person commentary, or before/after evidence — this suggests a generic brand promo rather than high-authenticity, usage-integrated advertising."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Frames are marked 'Werbung' and repeatedly show the promoted product line across many frames, indicating advertising is present inside the content."
  },
  "structured_thinking": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No spoken or written explanatory content visible in frames (only product shots and 'NEW' overlays), so there's no evidence of structured argumentation or stepwise explanation."
  },
  "knowledge_depth": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No instructional, technical, or nuanced content is visible—frames only show product packaging, so no signal of deeper or rare knowledge transmission."
  },
  "age_over_30": {
    "Score": 50,
    "Confidence": 20,
    "Interpretation": "No person is shown in the frames, so age cannot be inferred. Neutral score reflects lack of evidence."
  },
  "intelligence": {
    "Score": 50,
    "Confidence": 20,
    "Interpretation": "There is no speaking, textual explanation, or argumentation in the frames to assess cognitive or communicative intelligence; neutral score due to absence of evidence."
  },
  "personal_values": {
    "Score": 20,
    "Confidence": 60,
    "Interpretation": "The visible 'vegan' icon on packaging suggests a value choice (vegan/ethical positioning), but there are no first-person statements, principles, or value-driven messaging in the frames to demonstrate the full 'own truth' mechanism."
  },
  "enthusiasm": {
    "Score": 30,
    "Confidence": 30,
    "Interpretation": "No human expressions or vocal energy are visible; only stylized product shots and repeated 'NEW' overlays hint at promotional enthusiasm, but this is a weak, indirect signal."
  },
  "charisma": {
    "Score": 30,
    "Confidence": 25,
    "Interpretation": "Charisma cannot be reliably judged from product-only visuals. The brand styling is tasteful and visually appealing (a mild proxy for aesthetic charisma), but there is no on-camera personality to evaluate inspirational ability."
  },
  "expert_status": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No credentials, clinic setting, pro tools, or explanatory professional content are visible. Frames show consumer product packaging only, so there is no evidence the creator is an identified expert in cosmetology, dermatology, makeup, plastic surgery or fashion."
  }
}
18092032015775140 -
{
  "income_level": {
    "Score": 45,
    "Confidence": 55,
    "Interpretation": "Evidence is limited to product shots (Inglot-style palettes), a verified beauty account and promotional commerce (discount code, free blender over €100). No home, vehicle, travel or clear premium-luxury cues visible. Cosmetics brand shown is mid‑range, so I rate slightly above average income but not clearly luxury."
  },
  "talking_head": {
    "Score": 60,
    "Confidence": 70,
    "Interpretation": "Audio transcript shows the blogger speaking in first person and addressing viewers directly ('So Mädels... habe ich für euch...'), so she speaks personally. However, the frames do not show a frontal talking-head shot — only product close-ups and a small profile icon — so presence of on-camera direct eye contact is not evidenced."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is entirely makeup-focused (multiple close-ups of eyeshadow palettes, shade listings) and the account name is beauty_by_ina_heinrich. The transcript discusses palette composition and ordering — strong, consistent alignment with beauty/self-care."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visible advertising for low-cost retailers (Shein, Temu, AliExpress, Lidl/Aldi etc.) in frames; ads are for cosmetics (palette) and a shop link/discount code."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising detected in the provided frames or overlays."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "All visible promotional material is concentrated on cosmetics (eyeshadow palettes) with a single discount code and shop link — advertising is thematically coherent."
  },
  "sales_authenticity": {
    "Score": 40,
    "Confidence": 80,
    "Interpretation": "Frames show a direct commercial offer (link, discount code INA30, free blender threshold) and the transcript contains personal phrasing ('habe ich für euch die Palette zusammengestellt'), which suggests curation. However there is no demonstration of product use, concrete personal results, or nuanced problem→solution explanation in the frames — promotion reads primarily transactional."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising is present within the analyzed content (shop link, discount, promotional overlay) — advertising appears inside the content."
  },
  "structured_thinking": {
    "Score": 70,
    "Confidence": 75,
    "Interpretation": "Transcript shows a simple, structured explanation: she assembled a 10-color palette, notes two colors don't fit and gives ordering options, and promises a follow-up story listing the shades. This indicates basic organized explanation though not deep argumentation."
  },
  "knowledge_depth": {
    "Score": 25,
    "Confidence": 80,
    "Interpretation": "Frames and transcript focus on product presentation and ordering logistics (shade availability) rather than in-depth technical knowledge or novel insights. Information level appears mass/mainstream rather than specialized."
  },
  "age_over_30": {
    "Score": 50,
    "Confidence": 40,
    "Interpretation": "No clear age-indicating visuals in the main frames (product close-ups). Small profile image suggests an adult, but the frames do not provide strong evidence to determine whether the blogger is over 35."
  },
  "intelligence": {
    "Score": 60,
    "Confidence": 50,
    "Interpretation": "Speech in the transcript is coherent and organized for the immediate task (explaining palette composition and ordering), indicating functional communicative ability. There is limited material to judge deeper analytical or conceptual intelligence from the provided frames."
  },
  "personal_values": {
    "Score": 30,
    "Confidence": 60,
    "Interpretation": "The content is transactional and product-focused; while the blogger uses first-person phrasing ('für euch zusammengestellt'), there is little visible evidence of clearly articulated principles, worldview, or value-driven filtering in these frames."
  },
  "enthusiasm": {
    "Score": 75,
    "Confidence": 80,
    "Interpretation": "Tone in the transcript ('Sieht sehr schön aus, ganz tolle Herbstfarben') and autumnal decorative overlays convey positive, upbeat messaging and genuine enthusiasm about the palette colors."
  },
  "charisma": {
    "Score": 65,
    "Confidence": 60,
    "Interpretation": "The account appears to engage followers (direct address, curated picks, discount code). Lack of on-camera expressive footage in these frames limits assessment, but the personable language and curated presentation suggest moderate charisma and ability to engage."
  "expert_status": {
    "Score": 50,
    "Confidence": 70,
    "Interpretation": "The creator is clearly a beauty-focused influencer (account name, curated palettes, verified badge) which supports semi-professional/enthusiast status. No explicit professional credentials or clinical/professional environment are visible, so evidence for full expert credentials (cosmetologist/dermatologist/etc.) is absent."
  }
}
17875823844066009 -
{
  "income_level": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "Frames show promotion of Foreo (a mid‑to‑premium Swedish beauty device brand) and a polished promo layout (discount code, branded graphics). No cheap retailer cues are present, but there are no home/vehicle or lifestyle shots to prove a clearly premium European luxury lifestyle, so score is above average but not maximal."
  },
  "talking_head": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No visible face or person speaking in the provided frames; content is screenshots of the Foreo site with overlay text, so talking‑head presence is absent."
  },
  "beauty_alignment": {
    "Score": 95,
    "Confidence": 95,
    "Interpretation": "Content is explicitly beauty/skincare focused: multiple Foreo device categories (Gesichtsreinigung, Anti‑aging, Augenpflege, etc.) and the overlay text states the creator tested Foreo products for ~6 months — strong direct alignment with beauty/self‑care niche."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No advertising for low‑cost retailers (AliExpress, Shein, Temu, Lidl, Aldi etc.) is visible; only Foreo branding and a promo code appear in the frames."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No pillow advertising detected in the frames; only Foreo product pages and a discount/code sticker are shown."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "All visible promotional material relates to one coherent category (Foreo beauty devices / specialised treatments). No unrelated product categories appear in the provided frames."
  },
  "sales_authenticity": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "Overlay text claims personal testing ('Ich habe fast 6 Monate mehrere Produkte von Foreo getestet und bin sehr begeistert!'), which is a personal usage claim — a positive authenticity signal. However, frames lack concrete demonstration, usage details, before/after evidence or specific effects, so authenticity appears plausible but not strongly evidenced."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising is present within the content (promo stickers, discount code BYINA25, 'Zum Shop' call‑to‑action) — clearly an in‑content ad."
  },
  "structured_thinking": {
    "Score": 20,
    "Confidence": 70,
    "Interpretation": "Provided text is a short endorsement ('tested for ~6 months, very enthusiastic') without explanation, steps, comparisons, or cause→effect reasoning. No structured arguments or examples are visible in the frames."
  },
  "knowledge_depth": {
    "Score": 20,
    "Confidence": 60,
    "Interpretation": "Frames contain product category tiles and an endorsement but no technical explanation, ingredient discussion, contraindications, or advanced insight. Content appears promotional rather than knowledge‑rich."
  },
  "age_over_30": {
    "Score": 50,
    "Confidence": 10,
    "Interpretation": "No face or age cues are visible in the frames. Unable to infer age from screenshots; neutral midpoint assigned with very low confidence."
  },
  "intelligence": {
    "Score": 50,
    "Confidence": 10,
    "Interpretation": "Insufficient evidence to assess verbal or analytical intelligence — only a brief endorsement line is present. Score set neutral due to lack of evaluative material and very low confidence."
  },
  "personal_values": {
    "Score": 40,
    "Confidence": 40,
    "Interpretation": "A first‑person statement about testing products suggests some personal preference for quality/beauty routines, but there is no expanded value statement or consistent principles visible in the frames. Moderate but limited signal."
  },
  "enthusiasm": {
    "Score": 80,
    "Confidence": 80,
    "Interpretation": "The overlay text explicitly states strong positive feeling ('bin sehr begeistert!') and the use of a long‑term test (≈6 months) plus promotional visuals (25% Rabatt) conveys upbeat endorsement — clear enthusiasm with good confidence from the explicit language."
  },
  "charisma": {
    "Score": 40,
    "Confidence": 30,
    "Interpretation": "Frames show a concise personal endorsement and a promotional CTA (discount code), which can be persuasive, but absence of a speaking face or dynamic delivery limits evidence of emotional engagement or inspirational presence."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 40,
    "Interpretation": "There is evidence of product testing over time (claimed ~6 months) indicating an engaged enthusiast, but no professional credentials, clinical environment, or advanced technical explanations are visible. This supports a 'strong enthusiast / semi‑professional' level rather than proven expert status."
  }
}
17985592804927600 -
{
  "income_level": {
    "Score": 50,
    "Confidence": 10,
    "Interpretation": "No personal lifestyle/home cues for a blogger are visible. Frames show a branded Nutrilite/Amway corporate film (lab, farms, product-sourcing visuals) but no home, clothing, cars, or other individual luxury markers to infer the blogger's income — therefore neutral (cannot infer)."
  },
  "talking_head": {
    "Score": 0,
    "Confidence": 85,
    "Interpretation": "Frames show lab technicians in coats, product/seed jars, farm aerial shots and on-screen text; no individual appears looking directly into camera delivering personal speaking-to-camera content. The material reads as a corporate voice-over video, not a talking-head blogger."
  },
  "beauty_alignment": {
    "Score": 70,
    "Confidence": 70,
    "Interpretation": "Transcription and frames focus on plant-derived vitamins/minerals and product ingredient sourcing ('essentiellen Vitamine und Mineralstoffe', 'für ...Produkte') which aligns with wellness/self-care and product-beauty supply chain themes. It is not explicitly makeup or esthetic procedures, but it is clearly in the self-care/nutrition/beauty-adjacent space."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No low-cost retailers (Shein, AliExpress, Temu, Aldi, Lidl etc.) appear. Visual evidence shows Nutrilite/Amway branding and farm/lab footage only."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising is present in the frames; content is about plant sourcing, labs and farms."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising is thematically coherent — focused on ingredient sourcing, seed selection, farm selection and sustainability for Nutrilite products. No unrelated product categories are shown."
  },
  "sales_authenticity": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "The video shows concrete, specific steps (on-screen: '1. Auswahl des Pflanzenstoffes', '2. Auswahl der Saat', '3. Auswahl der Farm'), claims like 'Keine genetisch veränderten Samen', and farm/lab footage consistent with a transparency narrative — signals of authenticity. However this is a produced corporate ad (scripted marketing), so authenticity is plausible but not fully confirmed from frames alone."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "The analyzed content is itself branded advertising for Nutrilite/Amway (product sourcing & sustainability) — advertising is present."
  },
  "structured_thinking": {
    "Score": 90,
    "Confidence": 80,
    "Interpretation": "Clear stepwise structure visible in frames and transcription (numbered steps for selection of plant material, seed, farm) with explanatory text about methods (no GM seeds, sustainable methods). The messaging follows a logical sequence rather than isolated claims."
  },
  "knowledge_depth": {
    "Score": 65,
    "Confidence": 70,
    "Interpretation": "Content shows organized, somewhat specialized information about sourcing, seed selection and sustainable farming — this corresponds to professional-mainstream / advanced enthusiast knowledge (levels 3–4). It does not present narrow scientific research or novel experimental data in the visible frames, so depth is moderate."
  },
  "age_over_30": {
    "Score": 0,
    "Confidence": 20,
    "Interpretation": "No clear single blogger/person is shown whose age can be judged. The visible people are lab technicians seen in passing; there is insufficient evidence to determine age."
  },
  "intelligence": {
    "Score": 20,
    "Confidence": 20,
    "Interpretation": "Intelligence here would apply to an individual blogger’s speech and reasoning. The frames show scripted corporate messaging and structured steps, but no personal spoken performance or argumentative nuance by a blogger to evaluate cognitive/communicative intelligence."
  },
  "personal_values": {
    "Score": 60,
    "Confidence": 70,
    "Interpretation": "The footage and transcription consistently emphasize values such as sustainability, transparency and environmental protection ('Nachhaltigkeit', 'Schutz der Umwelt', 'ein transparenter Weg'). These are clearly expressed corporate values, but they represent brand values rather than a named individual's 'own truth'."
  },
  "enthusiasm": {
    "Score": 40,
    "Confidence": 70,
    "Interpretation": "Visuals and on-screen text are calm and informative (lab scenes, aerial farm shots) rather than exuberant or high-energy. The tone appears professional and measured rather than visibly enthusiastic."
  },
  "charisma": {
    "Score": 30,
    "Confidence": 60,
    "Interpretation": "There is persuasive corporate production value and polished visuals, but no evidence of a charismatic individual presenter or emotionally engaging personal delivery in the frames to show inspirational personal charisma."
  },
  "expert_status": {
    "Score": 0,
    "Confidence": 85,
    "Interpretation": "Frames show lab coats and research/sourcing processes, but there is no visible on-screen professional credential (dermatologist, cosmetologist, MD, makeup artist, stylist) nor clinical environment tied to the listed domains. The content relates to plant sourcing/nutrition, which is not one of the specified expert domains; therefore no evidence supports expert status in the listed beauty-related domains."
  }
}
17959279523988114 -
{
  "income_level": {
    "Score": 40,
    "Confidence": 20,
    "Interpretation": "No clear lifestyle/home/vehicle cues in the frames. The only brand signal is @INGLOTGERMANY (a mid‑range cosmetics brand) and decorative glitter visuals — these suggest a beauty-oriented feed but do not indicate a premium European/luxury lifestyle. Evidence is very limited, so confidence is low."
  },
  "talking_head": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "Frames show no visible person or face and consist of glitter visuals with overlaid text. The only transcript line ('Thanks for watching guys!') is insufficient to confirm an on-camera speaking, direct-to-camera talking‑head. Strong evidence of absence."
  },
  "beauty_alignment": {
    "Score": 70,
    "Confidence": 50,
    "Interpretation": "Clear brand cue: @INGLOTGERMANY and the use of glittery/makeup‑like visuals plus the word 'GEWINNSPIEL' (giveaway) point toward cosmetics/beauty content. However, only these frames are available (one promo/giveaway), so while alignment with beauty/self‑care is likely, ongoing content consistency cannot be strongly verified."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 100,
    "Interpretation": "No advertising or tags for low-cost retailers (AliExpress, Shein, Temu, Lidl, Aldi, etc.) are visible; the only visible brand is Inglot."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 100,
    "Interpretation": "No pillow advertising detected in the provided frames; only a cosmetics-related giveaway is shown."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "All visible promotional material (repeated frames) centers on one theme: a giveaway associated with @INGLOTGERMANY (cosmetics). No mixed or unrelated product categories are present in the analyzed frames."
  },
  "sales_authenticity": {
    "Score": 10,
    "Confidence": 80,
    "Interpretation": "The frames are purely promotional graphics (glitter + 'GEWINNSPIEL' + brand tag) with no demonstration, personal testimony, usage details, or contextual explanation. This indicates low sales authenticity from the evidence available."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Advertising is present within the provided content (a branded giveaway appears across multiple frames), so advertising occurs in the analyzed material."
  },
  "structured_thinking": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No spoken or written argumentation, explanations, or stepwise reasoning visible in frames. Content is graphic/announcement style rather than structured commentary."
  },
  "knowledge_depth": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No instructional or explanatory content is present in the frames; no evidence of specialized, novel, or detailed knowledge being conveyed."
  },
  "age_over_30": {
    "Score": 50,
    "Confidence": 10,
    "Interpretation": "No face or age cues are visible in the frames. There is insufficient evidence to infer age; assigned neutral score with very low confidence."
  },
  "intelligence": {
    "Score": 50,
    "Confidence": 10,
    "Interpretation": "No substantive speech or explanatory content to assess cognitive clarity, vocabulary, or analytical ability. Neutral score with very low confidence due to lack of data."
  },
  "personal_values": {
    "Score": 0,
    "Confidence": 85,
    "Interpretation": "No first‑person statements, value-driven comments, or principled messaging are visible; frames are promotional/graphic only, so there is no evidence of transmitted personal principles or 'own truth.'"
  },
  "enthusiasm": {
    "Score": 40,
    "Confidence": 40,
    "Interpretation": "Visuals (sparkling/glitter) and the giveaway announcement imply a celebratory/positive tone, and the brief transcript line ('Thanks for watching guys!') is friendly — but there is no on-camera expressive behavior to strongly indicate sustained enthusiasm. Evidence is weak."
  },
  "charisma": {
    "Score": 10,
    "Confidence": 80,
    "Interpretation": "No face, no direct address or persuasive speech visible; promotional graphics alone do not demonstrate charisma or ability to inspire. Low score with reasonably high confidence."
  },
  "expert_status": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No credentials, professional environment, or expert demonstrations are visible. The presence of a cosmetics brand tag (Inglot) does not constitute evidence of professional expertise in cosmetology, dermatology, makeup artistry, or related domains."
  }
}
18067318973179961 -
{
  "income_level": {
    "Score": 75,
    "Confidence": 50,
    "Interpretation": "Visual signals show leisure on a boat/yacht (sea wake, glass of wine), a manicured hand and a calm, well-composed aesthetic. These cues lean toward an above-average / premium lifestyle but there are no clear high-end brand markers or interior shots to fully confirm, so confidence is moderate."
  },
  "talking_head": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "No face or person speaking is visible in the frames; content is a filmed POV of a wine glass and overlay text, so there is no talking-head presence."
  },
  "beauty_alignment": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "Frames contain no visible skincare, beauty devices, routines, or product mentions—only a hand with manicure—so there is no evidence the content is aligned with beauty/self-care themes."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No advertising or retailer logos are visible in the provided frames; nothing indicates promotion of low-cost retailers such as Shein, Temu, AliExpress, Lidl, or Aldi."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No pillow advertising or pillow imagery is present in the frames."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No advertising appears in the frames, so there is no inconsistency of ad categories to evaluate."
  },
  "sales_authenticity": {
    "Score": 50,
    "Confidence": 30,
    "Interpretation": "There is no visible advertising content to evaluate authenticity (no on-screen product promotions or captions detailing product use). Absence of ads prevents a reliable judgment, so score is neutral and confidence is low."
  },
  "frequency_of_advertising": {
    "Score": 0,
    "Confidence": 95,
    "Interpretation": "Across the provided frames there are no ads or sponsorship overlays; advertising frequency appears to be zero."
  },
  "structured_thinking": {
    "Score": 10,
    "Confidence": 30,
    "Interpretation": "Frames only show a short visual announcement (overlay text) and no spoken, argumentative content or stepwise explanation. There is insufficient evidence of structured, reasoned argumentation."
  },
  "knowledge_depth": {
    "Score": 0,
    "Confidence": 30,
    "Interpretation": "No instructional or informational content is present in the frames (only a brief announcement and lifestyle footage), so there is no observable depth of domain knowledge."
  },
  "age_over_30": {
    "Score": 50,
    "Confidence": 20,
    "Interpretation": "No face is visible. Only a hand is shown (manicured nails), which is insufficient to reliably determine age. Evidence is ambiguous, so score is neutral with low confidence."
  },
  "intelligence": {
    "Score": 50,
    "Confidence": 20,
    "Interpretation": "There is no spoken or written argumentative content beyond a short announcement, so cognitive/communicative intelligence cannot be assessed from these frames. Neutral score with low confidence."
  },
  "personal_values": {
    "Score": 25,
    "Confidence": 25,
    "Interpretation": "The overlay text ('We will come back in a year... a dream we've had for a long time') hints at valuing travel/experiences, but this is a very limited signal (one announcement). Insufficient evidence to assert a developed, consistent 'own truth' mechanism."
  },
  "enthusiasm": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "The captioned message is upbeat and anticipatory ('a dream ... something special planned') and the celebratory visual (wine on a boat) conveys positive emotion and excitement. Evidence is moderate but limited to visuals and brief text."
  },
  "charisma": {
    "Score": 40,
    "Confidence": 40,
    "Interpretation": "Frames present an aesthetically pleasing, lifestyle-oriented visual which can be engaging, but there is no direct speaking, expressive delivery, or audience-facing address to strongly indicate charisma or inspirational ability."
  },
  "expert_status": {
    "Score": 0,
    "Confidence": 80,
    "Interpretation": "No visible credentials, professional environment, technical demonstrations, or domain-specific commentary are present in the frames; there is no evidence the creator is an expert in cosmetology, makeup, dermatology, plastic surgery, or fashion."
  }
}
17851880067513176 -
{
  "income_level": {
    "Score": 70,
    "Confidence": 70,
    "Interpretation": "Visual cues indicate a mid-to-premium lifestyle: tidy, neutral, well‑styled interior, a fresh white orchid visible in multiple frames, coordinated outfit and visible jewelry (watch, rings, necklace), manicured nails. No overt low-cost signals are present, but no clear luxury brands or high-end settings are shown, so evidence supports above-average (not ultra-luxury) income."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Strong talking-head format: the blogger appears on camera, looks into the lens, speaks directly (transcript present), shows mouth movement and expressive gestures while explaining the product in frame."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly beauty-focused: repeated demonstration of lipsticks, product details (SPF 50, gloss, lifting effect), and the channel handle (beauty_by_ina_heinrich). Clear stable association with cosmetics/self-care."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Ad label shows a mid-range cosmetics brand (Inglot). No advertising for low-cost retailers (Shein, Temu, AliExpress, Lidl, Aldi etc.) is visible in the provided frames."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising is present in the frames; products shown are lipsticks from Inglot."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising is coherent and focused: all visible promotion is for lipsticks/cosmetics (Inglot). No unrelated product categories appear in the analyzed frames."
  },
  "sales_authenticity": {
    "Score": 88,
    "Confidence": 85,
    "Interpretation": "Multiple authenticity signals: she says she tested the products earlier, explains specific benefits (SPF50, lifting effect, helps against dry lips), demonstrates application on camera. The visible 'Werbung' tag indicates a sponsored post, but the message includes personal usage and concrete product details rather than only generic praise."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising appears inside the content: the entire clip is a product promotion for new lipsticks (ad tag and product demonstration)."
  },
  "structured_thinking": {
    "Score": 75,
    "Confidence": 80,
    "Interpretation": "She gives short, logical explanations: mentions testing, product features (SPF50), and practical benefits (gloss → lifting effect, helps dry lips). This shows structured, cause→effect style reasoning, though not deeply analytical."
  },
  "knowledge_depth": {
    "Score": 60,
    "Confidence": 75,
    "Interpretation": "Provided information is practical and product-focused (SPF, texture, effects) — useful for consumers but not specialized scientific or professional knowledge. Content sits between advanced enthusiast and mass knowledge."
  },
  "age_over_30": {
    "Score": 80,
    "Confidence": 60,
    "Interpretation": "Visual appearance (facial features, styling, presentation) suggests the blogger is likely over 35. This is an estimate from frames and not definitive."
  },
  "intelligence": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "Communication is clear and concise: she explains why she likes the product, gives concrete reasons, and structures the demo. That indicates competent communicative intelligence and practical understanding, though not deeply technical analysis in these frames."
  },
  "personal_values": {
    "Score": 60,
    "Confidence": 60,
    "Interpretation": "Some first-person statements and consistent emphasis on beauty/self-care (e.g., 'I love that...', 'I tested...') indicate personal preferences and identity as a beauty-focused creator. However, broader principles or strong value-driven positioning are not strongly articulated in the provided frames."
  },
  "enthusiasm": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "The blogger greets viewers warmly, smiles, and speaks in an upbeat manner. Facial expressions and phrasing in the transcript ('Wunderschöne Farben', 'ich liebe sowas') convey clear positive energy."
  },
  "charisma": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "She is engaging on camera, uses expressive gestures and a friendly tone that can draw viewers in. The delivery is appealing and persuasive for a beauty audience, though not dramatically theatrical."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 70,
    "Interpretation": "Evidence supports a professional beauty influencer / experienced enthusiast (demonstrations, product knowledge, sponsored collaboration with Inglot) but no visible medical or formal expert credentials (dermatologist, cosmetologist) or professional clinical environment in the frames, so expert status is moderate rather than definitive."
  }
}
18148850947341828 -
{
  "income_level": {
    "Score": 45,
    "Confidence": 30,
    "Interpretation": "Only product flatlays (Inglot eyeshadow palettes) and a clean aesthetic are visible. Inglot is a mid-market cosmetics brand (not a luxury house), so visuals slightly lean above low‑income but there are no home, car, travel, clothing, or other premium lifestyle cues to support a high-income rating."
  },
  "talking_head": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No person visible in any provided frames; content consists of product close-ups and an on-screen 'Werbung @inglot_cosmetics' overlay, so there is no talking‑head presence."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Frames consistently show multiple makeup palettes and the advertising tag for @inglot_cosmetics. Content is clearly centered on cosmetics/beauty products."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No low-cost retailers or marketplaces (AliExpress, Shein, Temu, Aldi, Lidl, etc.) appear in the frames; only Inglot cosmetics branding is shown."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising or pillow products are visible in the provided frames."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising is coherent and focused on one product category (makeup/eyeshadow palettes) and a single brand (Inglot) across all frames."
  },
  "sales_authenticity": {
    "Score": 20,
    "Confidence": 75,
    "Interpretation": "Frames are highly visual product shots with an explicit 'Werbung' tag but show no personal demonstration, usage instructions, routines, or first‑person commentary. That indicates a brand-style promo rather than an authentic, usage‑based endorsement."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Multiple frames include the advertising overlay and repeated product shots — advertising is present inside the content."
  },
  "structured_thinking": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No spoken or written argumentation, explanations, or stepwise guidance are visible — only product imagery and the ad tag."
  },
  "knowledge_depth": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "Frames contain no instructional content, ingredient discussion, comparisons, or deeper knowledge transfer — only product close-ups."
  },
  "age_over_30": {
    "Score": 50,
    "Confidence": 10,
    "Interpretation": "No person is visible in the frames, so age cannot be inferred from the provided evidence."
  },
  "intelligence": {
    "Score": 50,
    "Confidence": 10,
    "Interpretation": "No speech, commentary, or reasoning is present in the frames to evaluate communicative or analytical intelligence; assessment not possible from visuals alone."
  },
  "personal_values": {
    "Score": 10,
    "Confidence": 80,
    "Interpretation": "There are no first‑person statements, value declarations, or principled reasoning visible — just product advertising. This gives minimal evidence of personal values or 'own truth' transmission."
  },
  "enthusiasm": {
    "Score": 30,
    "Confidence": 20,
    "Interpretation": "Visual style is bright and neatly composed which may imply positive presentation, but absence of a presenter or expressive cues prevents a confident judgment of enthusiasm."
  },
  "charisma": {
    "Score": 10,
    "Confidence": 20,
    "Interpretation": "No presenter, no emotional delivery or rhetorical appeals are visible in the frames; therefore there is little evidence of charisma or inspirational ability."
  },
  "expert_status": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No credentials, professional environment, technical explanation, or demonstration are visible. Frames show product shots only, so there is no evidence to identify the creator as an expert in cosmetology, dermatology, makeup artistry, plastic surgery, or fashion."
  }
}
18023478734320653 -
{
  "income_level": {"Score": 30, "Confidence": 60, "Interpretation": "Frames show a plain, neutral background and a blurred close-up of the creator with no visible premium home cues, luxury brands, travel, vehicles, or high-end product packaging. Clothing appears simple (black top). Absence of positive luxury markers and lack of premium-brand signals lead to a below‑average income/lifestyle inference; confidence moderate because the scene is limited and blurred."},
  "talking_head": {"Score": 60, "Confidence": 40, "Interpretation": "A person's face is visible and centered behind text in multiple frames (typical of self-shot beauty content). However speech/mouth movement is not directly observable in these static frames and the on-screen text may indicate voiceover or captioned instructions rather than an explicit in‑frame speaking shot. Evidence supports a partial talking‑head format but not conclusively."},
  "beauty_alignment": {"Score": 100, "Confidence": 90, "Interpretation": "Frames repeatedly present a German step‑by‑step lip makeup guide (headline: 'Schritt‑für‑Schritt‑Anleitung' and an itemised list: lip balm, lip care, lipliner, foundation/concealer, compact powder, lipstick). The content is clearly focused on beauty/self‑care and consistent across frames."},
  "low_end_ads_absence": {"Score": 100, "Confidence": 85, "Interpretation": "No visible logos, retailer names, or on‑screen mentions of low‑cost retailers (Shein, AliExpress, Temu, Lidl, Aldi, etc.) in the provided frames or text. Content appears tutorial-focused with no retail branding detected."},
  "pillow_ads_constraint": {"Score": 100, "Confidence": 90, "Interpretation": "No pillows or pillow advertising visible or referenced in the frames or text; content is a lip‑makeup tutorial only."},
  "ads_focus_consistency": {"Score": 100, "Confidence": 85, "Interpretation": "No advertising instances are visible. The visible material is thematically coherent: a single topic (lip makeup) with a step‑by‑step structure rather than a mix of unrelated product categories."},
  "sales_authenticity": {"Score": 75, "Confidence": 60, "Interpretation": "The frames present an instructional, step‑by‑step guide and list required items, which suggests practical demonstration rather than a generic scripted ad. However, there are no visible brand mentions, first‑person testimony, or detailed usage narrative in the frames to fully confirm high authenticity, so confidence is moderate."},
  "frequency_of_advertising": {"Score": 0, "Confidence": 90, "Interpretation": "Across the analyzed frames there are no advertising callouts, brand promos or sponsored product overlays — purely instructional content. Thus advertising frequency is assessed as none."},
  "structured_thinking": {"Score": 85, "Confidence": 70, "Interpretation": "On‑screen text explicitly labels the content as a 'step‑by‑step' guide, states the goal (perfect pout that stays in place), and lists necessary items. This demonstrates a clear, organized approach and cause→purpose linkage in the visible text, though spoken argumentation (if any) is not available in these frames."},
  "knowledge_depth": {"Score": 30, "Confidence": 65, "Interpretation": "The visible information is practical, mainstream makeup routine advice (items to use and an objective), which aligns with mass/overused knowledge rather than narrow professional or scientific insight. It reads as accessible how‑to content rather than specialized, rare expertise."},
  "age_over_30": {"Score": 20, "Confidence": 40, "Interpretation": "The creator's face is visible but intentionally blurred; appearance suggests a younger adult, likely under 35, but blur limits certainty. Visual cues lean toward under‑35 rather than clearly over‑35, so score reflects likely younger age with low–moderate confidence."},
  "intelligence": {"Score": 70, "Confidence": 50, "Interpretation": "The on‑screen wording is organized and concise (goal statement, step‑by‑step format, itemised list), which indicates clear practical reasoning and ability to present procedures simply. Lack of audible speech or more complex explanation in frames limits deeper assessment of analytic nuance."},
  "personal_values": {"Score": 25, "Confidence": 60, "Interpretation": "Frames use collective wording ('wir') and focus on technique and appearance but do not present first‑person principles, value statements, or identity anchors. There is instructional intent but little visible evidence of a clearly articulated personal worldview or value‑driven filtering."},
  "enthusiasm": {"Score": 40, "Confidence": 35, "Interpretation": "Static frames and overlay text do not convey strong emotional expressiveness. A brief transcription line ('Thanks for watching!') suggests a normal polite sign‑off but provides limited evidence of sustained enthusiasm or energetic delivery."},
  "charisma": {"Score": 50, "Confidence": 40, "Interpretation": "The creator appears onscreen in a focused beauty tutorial format, which can be engaging, but the blurred images and absence of dynamic, expressive frames or audible delivery limit assessment of inspiring charisma. Moderately scored due to format potential but low certainty." ,
  "expert_status": { "Score": 0, "Confidence": 85, "Interpretation": "No professional credentials, clinic environment, specialist equipment, or advanced technical explanations are visible in the frames. The content is a consumer‑level makeup tutorial rather than evidence of professional expertise in cosmetology, dermatology, plastic surgery, makeup artistry, or fashion." }
}
18000116396456011 -
{
  "income_level": {
    "Score": 70,
    "Confidence": 70,
    "Interpretation": "Visual and contextual cues indicate an above-average lifestyle: neat, well-fitted clothing, polished makeup and manicure, drop earrings and pendant, what appears to be an iPhone and smartwatch, and a modern, minimal kitchen background. No clear luxury-brand signals but overall premium / middle-to-upper visual markers present."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Strong talking-head format: the creator appears on camera, makes eye contact, mouth movement matches speech and the provided transcript is a first-person spoken address (intro/thank-you). Frames show face-centered shots and expressive gestures."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Clear beauty/self-care identity: transcript explicitly calls this a 'beauty account' and the creator wears full professional makeup, has manicured nails and styling consistent with beauty content."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No visible advertising or logos for low-cost retailers (Shein, Temu, AliExpress, Lidl, etc.) in frames or overlay text."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "No pillow advertising detected in frames, captions, or visible product placements."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 80,
    "Interpretation": "No heterogeneous advertising present — content is an intro/thank-you tied to a beauty account. With no other ads shown, the thematic focus is coherent (beauty/self-presentation)."
  },
  "sales_authenticity": {
    "Score": 50,
    "Confidence": 15,
    "Interpretation": "Cannot reliably evaluate advertising authenticity: there is no clear sponsored pitch in these frames (just a personal intro). Because advertising content is absent, authenticity of sales messaging cannot be assessed from available evidence."
  },
  "frequency_of_advertising": {
    "Score": 0,
    "Confidence": 90,
    "Interpretation": "No advertising visible in the analyzed frames/transcript; the clip is an organic introduction/thank-you rather than a paid promo."
  },
  "structured_thinking": {
    "Score": 20,
    "Confidence": 80,
    "Interpretation": "Content shows a simple, coherent introduction and gratitude (who she is, family, years married, career length) but does not present multi-step reasoning, comparisons, cause–effect explanations, or practical how-to arguments in these frames."
  },
  "knowledge_depth": {
    "Score": 10,
    "Confidence": 80,
    "Interpretation": "No technical or specialized beauty knowledge is transmitted in this clip — it's an introductory message. No advanced or rare information is provided in the visible transcript/frames."
  },
  "age_over_30": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Creator explicitly states age in the transcript ('Ich heiße Ina Heinrich, bin 46 Jahre jung'), so strong evidence she is over 35."
  },
  "intelligence": {
    "Score": 70,
    "Confidence": 70,
    "Interpretation": "Communication is clear, coherent and well-paced in the transcript; presentation looks polished and articulate. However, there is limited evidence of high analytical complexity or deep argumentation in this clip."
  },
  "personal_values": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "Some personal values are visible (family, long marriage, passion for her work for 23 years), which hints at identity anchors, but the clip lacks explicit principled statements or value-driven argumentation that would indicate strong 'own truth' transmission."
  },
  "enthusiasm": {
    "Score": 85,
    "Confidence": 90,
    "Interpretation": "High positive energy: transcript uses enthusiastic language (\"Es ist unglaublich\", \"mega\", thanks to new followers) and facial expressions/smiling in frames support a warm, upbeat tone."
  },
  "charisma": {
    "Score": 75,
    "Confidence": 75,
    "Interpretation": "The creator appears engaging and personable on camera — direct address, pleasant facial expressiveness and warm tone — but the clip is brief and introductory, so evidence of sustained inspirative power is moderate."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "Moderate evidence: she states she has exercised her 'Leidenschaft' professionally for 23 years and runs a beauty account, which suggests semi-professional or experienced enthusiast status. No visible professional credentials, clinic setting, or explicit expert claims appear in the frames to support a high-confidence expert rating."
  }
}
17941428336008363 -
{
  "income_level": {
    "Score": 65,
    "Confidence": 50,
    "Interpretation": "Visual cues show a tidy, modern interior (neutral cabinetry), neat grooming (manicured French-tip nails), delicate gold-tone jewelry and a polished presentation — signals of above-average income. No explicit high‑luxury brand products or clear premium home details are visible, so evidence supports a mid-to-above-average lifestyle but not obvious European premium/luxury."
  },
  "talking_head": {
    "Score": 100,
    "Confidence": 90,
    "Interpretation": "Clear talking-head format: the creator is centered in frame, looks into camera and speaks directly (transcript in first person describes what she did), with visible mouth movement and instructional gestures in multiple frames."
  },
  "beauty_alignment": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Content is explicitly beauty-focused: she holds an eyeshadow/blush palette and brushes, demonstrates application, names brushes and steps in the spoken transcript and on-screen text ('Lidschatten Pinsel 16pp, 48SS, 49SS und 31T'), making her identity clearly aligned with beauty/self-care."
  },
  "low_end_ads_absence": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No signage, overlays, or speech references to low-cost retailers (Shein, AliExpress, Temu, Lidl, Aldi etc.). On-screen text and speech reference the creator's 'Geburtstags Palette' and brush numbers only."
  },
  "pillow_ads_constraint": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "No pillow advertising or appearance of pillow brands in frames or text. Content focuses on makeup palette and brushes."
  },
  "ads_focus_consistency": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising in the frames is coherent and narrowly focused on beauty products (a 'Geburtstags Palette' and accompanying brushes) — no unrelated product categories are shown."
  },
  "sales_authenticity": {
    "Score": 90,
    "Confidence": 85,
    "Interpretation": "Strong authenticity signals: she demonstrates the product, names exact brushes and where she applied each shade (transcript: explains which brush and which part of the eye/face), states she used it today, and shows practical steps. This fits a personal, usage-based pitch rather than a generic script."
  },
  "frequency_of_advertising": {
    "Score": 100,
    "Confidence": 95,
    "Interpretation": "Advertising is present within the content — on-screen sale text ('Im Verkauf am 14. Juni! Morgen um 10 Uhr') and product promotion are clearly integrated into the video."
  },
  "structured_thinking": {
    "Score": 80,
    "Confidence": 85,
    "Interpretation": "The creator explains step-by-step which brushes and shades she used and where (e.g., lower lash line, eyebrow, fine liner), showing practical structure and procedural explanation. There is less high-level argumentation or comparison, but clear sequential guidance is present."
  },
  "knowledge_depth": {
    "Score": 65,
    "Confidence": 80,
    "Interpretation": "Practical, technique-level knowledge (brush selection, placement) is communicated — useful to enthusiasts. However content stays at applied/enthusiast level (no advanced ingredient science or professional contraindications), so it aligns with advanced enthusiast / mainstream professional knowledge rather than niche scientific insight."
  },
  "age_over_30": {
    "Score": 70,
    "Confidence": 60,
    "Interpretation": "The creator's facial features, style and presentation suggest an adult likely in her late 30s or older. The frames do not provide definitive age markers, so this is a probabilistic assessment rather than certain."
  },
  "intelligence": {
    "Score": 75,
    "Confidence": 70,
    "Interpretation": "Speech and on-screen organization show clear, practical reasoning: specific brush choices, stepwise explanation and concise tips indicate competent communicative and analytical ability, though the content is practical rather than deeply conceptual."
  },
  "personal_values": {
    "Score": 60,
    "Confidence": 65,
    "Interpretation": "First-person framing ('Ich liebe die Palette', 'ich habe heute auch ein Make-up damit gemacht') shows a personal stance and preference. However broader stable principles or value-driven statements (e.g., mission statements, trade-offs, 'I don't tolerate…') are not present in the provided frames."
  },
  "enthusiasm": {
    "Score": 90,
    "Confidence": 90,
    "Interpretation": "The creator speaks positively about the product ('Ich liebe die Palette'), smiles and shows animated gestures while demonstrating brushes — clear upbeat and engaged energy visible in multiple frames."
  },
  "charisma": {
    "Score": 80,
    "Confidence": 75,
    "Interpretation": "The presenter is personable and engaging on camera, uses direct address, demonstration and visible enthusiasm which likely connects emotionally with viewers. Charisma is evident but not exaggerated; delivery is warm and professional."
  ,
  "expert_status": {
    "Score": 50,
    "Confidence": 60,
    "Interpretation": "Moderate evidence of professional-level familiarity: she uses specific brush numbers, demonstrates techniques and explains application steps — signs of experienced makeup practitioner or skilled enthusiast. No explicit credentials, clinical environment or professional title are visible, so expert status cannot be firmly confirmed."
  }
}
Post Prompt

### Task Analyze the provided **provided video frames analyses** and evaluate the blogger across the parameters listed below. Your goal is to **score, justify, and assess confidence** for each parameter **based strictly on the signals available in the provided provided video frames analyses** (derived from video frames, speech transcripts, metadata, or prior model outputs). Avoid assumptions not supported by the provided video frames evidence. If evidence is weak, indirect, or missing, lower the confidence score accordingly. --- ### Scoring Rules * Each parameter must be scored on a **0–100 scale** * Additionally, return a **confidence score (0–100)** reflecting how reliable the assessment is based on the available provided video frames evidence * Provide a **concise textual interpretation** explaining *why* the score was assigned, referencing specific fields, patterns, or signals from the provided video frames --- ## Parameters to Evaluate ### 1. Blogger’s Income Level **Score = 100** if the blogger demonstrates a **European premium / luxury or higher lifestyle** **Score = 0** if the lifestyle appears clearly low-income Assessment must rely on cumulative visual markers, not on a single isolated cue. Positive markers indicating above-average income include (non-exhaustive): Home & lifestyle cues: Fresh flowers at home Mid-to-premium cosmetics and skincare visibly present: Aesop Augustinus Bader Dr. Barbara Sturm La Mer Fresh Premium candles: Diptyque Jo Malone Byredo Clothing & personal style (absence of non-premium signals is important): Clothing appears well-fitted, restrained, and coherent No visible fast-fashion or ultra-low-cost brands No excessive logo-mania Brands that are not characteristic of above-average income (negative signals): Shein / Zaful Boohoo / PrettyLittleThing Stradivarius Bershka Pimkie Orsay C&A Cheap unnamed brands with AliExpress-style cuts Household items & appliances (negative signals): Cheap, unbranded cookware sets Bright-colored cheap plastic appliances Supermarket-brand microwaves or kettles Budget product lines (e.g., Tefal budget series) Mismatched “everything on sale” household sets Interior design constraints (negative signals): Bright glossy furniture (red / black / purple gloss) Pseudo-luxury decor (gold imitation, baroque, fake luxury) Overloaded decor (cheap moldings, heavy ornamentation) Carpets with bright patterns Mirrored walls Excessive cheap LED lighting Quote posters in shiny frames Chair covers, wall stickers Kitchens with screaming facades Cheap plastic containers dominating the frame Vehicles indicating above-average income: Audi BMW Mercedes Volvo Tesla Volkswagen (Tiguan, Touareg, Passat — high trim) Lexus Mini Cooper Land Rover (including Range Rover Evoque) Jeep Compass / Grand Cherokee Alfa Romeo Travel contexts indicating above-average lifestyle: Italy: Tuscany, Como, Amalfi France: Paris, Provence, Nice Spain: Mallorca, Ibiza (non-budget), San Sebastián Switzerland, Austria, Germany United Kingdom Japan USA: New York, California, Chicago Portugal (non-budget regions) Travel patterns that do not indicate above-average income (negative signals): Mass all-inclusive resorts (Antalya, Marmaris, Bodrum — budget hotels) Budget package tours to Egypt (Hurghada, Sharm — low-cost hotels) Tunisia (mass segment) Cheap beach packages (budget Cyprus, Bulgaria, Albania) Bus tours like “7 countries in 5 days” Hostels in Asia, budget areas of Bali (e.g., Kuta) Low-cost Caribbean travel packages If visual signals are mixed, sparse, or partially obscured, reduce Confidence accordingly. --- ### 2. Talking Head Presence Score = 100 if the blogger personally speaks on camera, looking directly into the lens, actively explaining and persuading ("talking head" format). This applies equally to Stories and Reels. The blogger: Appears in frame themselves (their face is clearly visible) Looks into the camera while speaking Speaks personally, not via voice-over Delivers content in an engaged, explanatory manner (not passive narration) Strong visual signals: Face centered or dominant in frame Eye contact with the camera Mouth movement consistent with speech Expressive facial movements and gestures typical of explanation or persuasion Self-recorded framing typical of Stories/Reels If the face is partially visible, frames are low-quality, or speaking cannot be confidently inferred, reduce Confidence accordingly. --- ### 3. Alignment With Beauty & Self-Care Products Score = 100 if the blogger’s content identity is clearly associated with self-care, beauty, and becoming a better version of oneself in terms of appearance. Assessment is based on what the blogger consistently talks about and demonstrates in their content, not on a single post. The blogger must have ongoing content related to self-care and making oneself more beautiful (not necessarily in every post, but as a stable, recognizable theme). The blogger may: Talk about different aspects of the beauty industry: new cosmetics or skincare products care routines and treatments beauty or wellness gadgets new ingredients and formulations Discuss compositions, textures, aromas, and sensations Use beauty devices and explain them OR not use devices but regularly visit cosmetologists or clinics OR focus mostly on home care routines What matters is that the blogger can be clearly associated with the theme: “How to take care of yourself and make yourself look better.” Important inclusion cases: Bloggers whose main topic is sports or fitness (making the body look better) are acceptable if: they sometimes also talk about facial care, skincare, procedures, or beauty products Clear exclusion rule: Bloggers who never talk about self-care, beauty, or appearance improvement are not suitable. Strong positive (green-flag) signals include visible presence of: Masks with active ingredients (AHA/BHA, enzyme, oxygen, carbonated, etc.) Microcurrent therapy LED masks (home or professional) Gua sha massage or rollers made from natural stone Multi-step skincare routines (5+ steps: toner, essence, serum, ampoules, etc.) Under-eye patches with anti-aging or deep hydration effects Hair and scalp spa care (peels, ampoules, massages, “hair happiness” treatments) Fractional mesotherapy or mesorollers Anti-cellulite massage and body wraps Beauty devices from original premium brands (not mass-market knockoffs) If self-care / beauty appears only sporadically or weakly, reduce Confidence accordingly. --- ### 4. Absence of Low-End Retail Advertising **100** — No advertising for AliExpress, Shein, Temu, Aldi, Lidl, or similar low-cost retailers detected in provided video frames. Allowed: Costco, Target, Zara, Mango. --- ### 5. Pillow Advertising Constraint **100** — No pillow advertising detected OR only Sleep & Glow pillows are advertised. --- ### 6. Advertising Focus Consistency Score = 100 if advertising shown in the provided video frames is thematically consistent and coherent, without a mix of unrelated product categories. The blogger must NOT advertise a random assortment of heterogeneous products. Clear negative signal (score downgrade): Presence of advertising for absolutely unrelated categories within the same creator’s content set, such as: cookware (pans, pots, kitchen sets) clothing or fashion items cosmetics or skincare aroma candles home decor or interior accessories household items with no shared theme Advertising is considered inconsistent when: Products do not share a common theme, lifestyle, or problem space Ads look opportunistic rather than aligned with the blogger’s core identity Multiple unrelated categories appear without a unifying narrative or positioning Score = 100 only if: Advertising focuses on one clear category or on closely related categories All advertised products logically fit the blogger’s lifestyle, values, and content niche If only limited frames are available or advertising frequency is low, reduce Confidence accordingly. --- ### 7. Advertising Quality (Sales Authenticity) **Score = 100** if the frames and readable on-screen text/captions indicate **highly authentic, trust-based advertising**, not scripted or generic promotion. When advertising is present, the blogger: **Personal usage & realism** * Clearly explains **how the product is used** * Explains **when** it is used (time, routine, situation) * Explains **why** it is used (personal motivation) * Describes **specific situations** in which the product is relevant * Demonstrates the product in a **realistic, non-idealized way** (not overly polished or staged) **Lifestyle integration** * Shows that the integration is **not random** * Demonstrates that the product **supports and fits their lifestyle**, habits, or routines * Product appears naturally embedded into daily life shown in frames **Concrete details & specificity** * Mentions **specific, tangible effects or observations**: * e.g. “I wake up without creases”, “my skin feels less irritated” * Avoids abstract praise and focuses on **observable outcomes** **Contextual integration** * Connects the integration to context or audience interaction: * “you often ask what I use” * “I was looking for something to fix morning creases” * Avoids abrupt transitions like “Now advertising” unless the format explicitly requires it **Authentic voice & tone** * Uses **their own natural manner of speech** and personal tone * Does not sound like reading a script or brand copy **Credibility & restraint** * Avoids exaggerated or absolute claims (“the best product in the world”) * Focuses on **specific advantages**, not empty superlatives **Real need → solution link** * Describes a **real personal problem or need**: * acne, sensitive skin, frequent travel, lack of sleep, irritation, etc. * Clearly links the product to **solving their specific problem**, not a generic one **Trust-enhancing nuance** * May mention a **small nuance, limitation, or wish** * Light imperfection is treated as a **positive trust signal** If readable captions/on-screen text are missing and speech cannot be reliably inferred from frames, **reduce Confidence accordingly**, even if the visual presentation appears premium. --- ### 8. Frequency of Advertising * **100** — Advertising appears inside the content * **0** — No advertising present across the analyzed content --- ### 9. Structured Thinking & Argumentation **Score = 100** if the blogger demonstrates **clear, structured, and reasoned thinking**, going far beyond simple statements like “I like / I don’t like”. The blogger **does NOT limit themselves to opinions**, but: * Explains **why** they think so * Provides **examples from practice**: * personal experience ("on myself", "in my routine") * experience with others (clients / followers, if visible via captions) * Clearly links **cause and effect**: * “if you do X, Y usually happens” * Sometimes **compares approaches**: * “this works like this, while that works differently, because…” **Language & clarity requirements:** * Speaks in **simple, clear sentences**, without unnecessary filler * Explains complex terms **when they are used** * Avoids excessive professional jargon not common outside expert sources * Gives not only **“what to do”**, but also **“why it works”** **Mandatory argument types to look for:** 1. **Arguments based on personal experience** * first‑person statements * visible routines or repeated personal usage 2. **Arguments based on observation and comparison** * before / after comparisons * comparison with alternatives or analogs * explanation of differences * explanation of why one option worked and others did not 3. **Logical and cause–effect arguments** * clear explanation of why a certain effect occurs * reasoning chains (X → Y → result) 4. **Arguments through concrete usage scenarios** * shows *how*, *when*, and *in which situations* something is used * usage tied to real-life context **Strong scoring formats:** * Before / after comparisons * Comparison with analogs * Explanation of distinctions * Explanation of why this method worked and others failed If readable captions/on‑screen text or clear speaking‑to‑camera cues are **absent**, significantly **reduce Confidence**, even if the visual style appears polished. --- ### 10. Knowledge Depth & Usefulness **Score = 100** if the blogger demonstrates **high relevance, freshness, and rarity of transmitted knowledge**, even without formal expert credentials. The assessment must be based on **how far the information is from mass awareness** and **at what stage of societal diffusion the knowledge currently is**. Use the following **knowledge diffusion levels**: 1. **Scientific innovation** — information originates from narrow academic or scientific journals and research circles 2. **Narrow professional knowledge** — known to a small group of professionals, circulates in specialized or semi-academic publications 3. **Professional mainstream (priority level)** — accessible to a wide professional audience and starting to appear in high-quality press 4. **Advanced enthusiast knowledge (acceptable)** — known to deeply engaged enthusiasts and hobbyists, already present in popular media 5. **Mass / overused knowledge** — widely known, generic, repeated, and commonly encountered **Primary target level:** **Level 3** **Acceptable:** Level 4 (since most bloggers operate in this zone) Levels **1–2** are strong positive signals but rare. Level **5** should significantly lower the score. **Key evaluation criteria:** * Rarity of information relative to mass content * Actuality and freshness (not outdated or recycled insights) * Presence of non-obvious details, nuances, or trade-offs * Evidence that the blogger understands *why* the concept works, not just *what* it is **Strong signals include:** * Explaining concepts before they become widely popular * Translating professional knowledge into accessible explanations * Highlighting limitations, conditions, or edge cases * Connecting insights to real-world application shown in frames or captions If there is **no readable caption/on-screen text** or clear evidence of knowledge transmission, **reduce Confidence accordingly**, even if the visual presentation appears premium. --- ### 11. Age Over 35 * **100** — provided video frames strongly indicates blogger is over 35 * **0** — provided video frames strongly indicates blogger is under 35 --- ### 12. Intelligence **Score = 100** if the blogger demonstrates high cognitive and communicative intelligence. Evaluate across two dimensions: **Speech & Thinking:** * Clear and logical structure of speech * Rich but precise vocabulary (without overload) * Ability to explain complex ideas in simple terms * Consistency and ability to justify positions * Presence of irony or self-irony (optional but strong signal) **Analytical Ability:** * Quickly grasps the essence of topics * Highlights the main points without getting lost in details * Compares and generalizes * Demonstrates critical thinking (does not accept everything at face value) --- 13. Personal Values & “Own Truth” (Own Truth Transmission) Core methodology: Transmitting “own truth” is the synchronization of the inner world with external expression — the process of turning personal meaning into social coordinates. This process is defined by three pillars: Support (Principles): You know who you are. Voice (Vision): You are not afraid to say it out loud. Filter (Values): You attract “your people” and filter out “not your people.” Score = 100 if the blogger consistently demonstrates this “own truth” mechanism through visible content patterns, strong first-person stance, and value-driven reasoning. 13.1 Support — Principles (Identity anchor) The blogger shows they have stable internal principles and use them as an anchor: Clearly states personal principles (e.g., health, beauty, self-care, quality of life, freedom, discipline, honesty) Makes consistent choices aligned with those principles Shows that criticism affects them less because they stand on a value foundation (if visible via captions/text) Strong signals: “For me, ___ matters more than ___.” “I don’t tolerate ___.” “I always choose ___ because ___ is my principle.” 13.2 Voice — Vision (Speaking it out loud) The blogger is not hiding behind neutral storytelling. They explicitly voice their worldview: Talks from first person (I / my / for me) Names things clearly instead of vague lifestyle narration Explains personal conclusions, lessons learned, and why something is important Strong signals: “This is my way.” “Here’s what I believe.” “I realized that…” 13.3 Filter — Values (Content moderates the audience) The blogger’s content acts as a reality filter: Their values are expressed strongly enough to attract aligned people They naturally repel those who disagree (not by aggression, but by clarity) They do not “adjust” to everyone — their stance is already public Strong signals: “If you don’t agree — it’s okay, this is not for you.” “People who value ___ will understand.” 13.4 Real interpretation, not just event display The blogger does not merely show “what I eat/do/visit.” They interpret reality: Explains why they act this way States what they personally like/dislike Makes conclusions and links them to values 13.5 Analytical evaluations & conclusions The blogger does not just describe, but evaluates: What truly worked or was liked What didn’t work and why What deserves attention What experience or lesson they gained 13.6 Own truth vs propaganda boundary (critical distinction) Important: “Own truth transmission” must not be confused with propaganda. Own truth: “I’m like this. This is my path. If it resonates — join.” Propaganda: “You must think like me. The world is black-and-white.” Score higher when the blogger: Encourages reflection rather than forcing belief Avoids manipulation, fear pressure, or aggressive moral superiority Shares coordinates, not conquest 13.7 Mission → Enlightenment → Learning loop (advanced signals) When strong, own-truth transmission often includes: Mission drive (“I can’t stay silent”) The idea is expressed from internal conviction, not cold calculation Enlightenment (“bringing clarity”) They give language/tools for viewers to describe their own experience Their message acts like a “flashlight” for the audience Learning (“content as a mirror”) The blogger refines principles through feedback You can see growth, calibration, and nuanced positioning If readable captions/on-screen text or clear speaking-to-camera cues are absent, reduce Confidence, even if the visual storytelling appears polished. --- ### 14. Enthusiasm & Positive Energy Score = 100 if the blogger consistently radiates enthusiasm, optimism, and positive emotional energy, clearly visible in facial expressions, gestures, and readable on-screen text/captions. The blogger: Speaks with light liveliness and emotional accents Smiles naturally, not forced or strained Uses a warm, friendly tone — without sarcasm, fatigue, irritation, or bitterness Shows energetic, engaging intonation; speech does not feel dragging or monotonous Laughs easily or jokes naturally, when appropriate Does not demonstrate constant complaining, whining, or negativity Additional positive markers: Talks about topics as if they genuinely interest them Emphasizes positives, opportunities, and new ideas, rather than problems Explicitly notes: what has improved what they like what inspires them Avoids toxic criticism, cynical framing, and persistent complaints If enthusiasm is inferred only weakly from visuals or captions, reduce Confidence accordingly. --- ### 15. Charisma & Ability to Inspire **Score = 100** if the blogger can emotionally engage and "infect" others with ideas, values, or passion. The blogger: * Consistently communicates core beliefs (health, beauty, self-care, quality of life) * Explains why these beliefs matter personally * Is not afraid to take a clear position and speak from first person Delivery signals: * Speaks with energy and emotional involvement * Uses expressive facial expressions and intonation * Shows genuine enjoyment of the content creation process * Uses phrases like "This really works", "I want you to try this too" * Avoids indifferent or checklist-style product descriptions Additional strength signals: * Uses rhythm, pauses, and structure in speech * Varies content formats (stories, POV, backstage, emotional addresses) 16. Expert Status in Beauty-Related Domains Determine whether the blogger can be reasonably identified as an expert in at least one of the following domains based on the provided video frames: Cosmetology Makeup artistry Plastic surgery Dermatology Women’s fashion Important: Do not assume expertise without clear evidence. If expertise cannot be reliably inferred from visuals and readable text/captions, assign a low Confidence. Score meaning: 100 — Strong evidence the blogger is an expert in at least one listed domain 50 — Moderate evidence (strong enthusiast / semi-professional indicators) 0 — No evidence of expert status High-confidence expert signals (strong indicators): Explicit professional title or credentials visible in on-screen text (e.g., “Dermatologist”, “MD”, “Board Certified”, “Cosmetologist”, “Makeup Artist”, “Plastic Surgeon”, “Stylist”, “Fashion editor”) Professional environment visible: medical office, treatment room, clinic equipment (for dermatology / plastic surgery / cosmetology) professional makeup setup (chair lighting, full kit, working on a client) fashion studio, fittings, editorial environment (for women’s fashion) Demonstrations requiring professional skill: structured procedures, technique explanations, safety warnings before/after examples with professional framing ingredient breakdowns + contraindications (dermatology) surgical context explanation (plastic surgery) detailed technique breakdowns (makeup) wardrobe analysis, styling rules, body-type fit logic (women’s fashion) Medium-confidence expert signals: Consistent advanced educational content with professional depth Correct terminology used and explained clearly Mentions of professional work with clients/patients (only if supported by captions) Teaching-style content: “common mistakes”, “do/don’t”, “protocol”, “contraindications”, “for professionals” Low-confidence / non-expert signals: Only casual product showcasing without depth Generic mass tips repeated by many creators No professional environment, no credentials, no advanced technique If multiple domains appear, select the strongest one. --- ## Output Format (Strict provided video frames) ```json { "income_level": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "talking_head": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "beauty_alignment": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "low_end_ads_absence": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "pillow_ads_constraint": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "ads_focus_consistency": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "sales_authenticity": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "frequency_of_advertising": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "structured_thinking": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "knowledge_depth": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "age_over_30": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "intelligence": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "personal_values": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "enthusiasm": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "charisma": {"Score": 0, "Confidence": 0, "Interpretation": ""} "expert_status": { "Score": 0, "Confidence": 0, "Interpretation": "" } } ``` Do not ask any questions, you have to decide the task by yourself. 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Blogger Prompt

### Task Analyze the provided **provided video frames analyses** and evaluate the blogger across the parameters listed below. Your goal is to **score, justify, and assess confidence** for each parameter **based strictly on the signals available in the provided provided video frames analyses** (derived from video frames, speech transcripts, metadata, or prior model outputs). Avoid assumptions not supported by the provided video frames evidence. If evidence is weak, indirect, or missing, lower the confidence score accordingly. --- ### Scoring Rules * Each parameter must be scored on a **0–100 scale** * Additionally, return a **confidence score (0–100)** reflecting how reliable the assessment is based on the available provided video frames evidence * Provide a **concise textual interpretation** explaining *why* the score was assigned, referencing specific fields, patterns, or signals from the provided video frames --- ## Parameters to Evaluate ### 1. Blogger’s Income Level **Score = 100** if the blogger demonstrates a **European premium / luxury or higher lifestyle** **Score = 0** if the lifestyle appears clearly low-income Assessment must rely on cumulative visual markers, not on a single isolated cue. Positive markers indicating above-average income include (non-exhaustive): Home & lifestyle cues: Fresh flowers at home Mid-to-premium cosmetics and skincare visibly present: Aesop Augustinus Bader Dr. Barbara Sturm La Mer Fresh Premium candles: Diptyque Jo Malone Byredo Clothing & personal style (absence of non-premium signals is important): Clothing appears well-fitted, restrained, and coherent No visible fast-fashion or ultra-low-cost brands No excessive logo-mania Brands that are not characteristic of above-average income (negative signals): Shein / Zaful Boohoo / PrettyLittleThing Stradivarius Bershka Pimkie Orsay C&A Cheap unnamed brands with AliExpress-style cuts Household items & appliances (negative signals): Cheap, unbranded cookware sets Bright-colored cheap plastic appliances Supermarket-brand microwaves or kettles Budget product lines (e.g., Tefal budget series) Mismatched “everything on sale” household sets Interior design constraints (negative signals): Bright glossy furniture (red / black / purple gloss) Pseudo-luxury decor (gold imitation, baroque, fake luxury) Overloaded decor (cheap moldings, heavy ornamentation) Carpets with bright patterns Mirrored walls Excessive cheap LED lighting Quote posters in shiny frames Chair covers, wall stickers Kitchens with screaming facades Cheap plastic containers dominating the frame Vehicles indicating above-average income: Audi BMW Mercedes Volvo Tesla Volkswagen (Tiguan, Touareg, Passat — high trim) Lexus Mini Cooper Land Rover (including Range Rover Evoque) Jeep Compass / Grand Cherokee Alfa Romeo Travel contexts indicating above-average lifestyle: Italy: Tuscany, Como, Amalfi France: Paris, Provence, Nice Spain: Mallorca, Ibiza (non-budget), San Sebastián Switzerland, Austria, Germany United Kingdom Japan USA: New York, California, Chicago Portugal (non-budget regions) Travel patterns that do not indicate above-average income (negative signals): Mass all-inclusive resorts (Antalya, Marmaris, Bodrum — budget hotels) Budget package tours to Egypt (Hurghada, Sharm — low-cost hotels) Tunisia (mass segment) Cheap beach packages (budget Cyprus, Bulgaria, Albania) Bus tours like “7 countries in 5 days” Hostels in Asia, budget areas of Bali (e.g., Kuta) Low-cost Caribbean travel packages If visual signals are mixed, sparse, or partially obscured, reduce Confidence accordingly. --- ### 2. Talking Head Presence Score = 100 if the blogger personally speaks on camera, looking directly into the lens, actively explaining and persuading ("talking head" format). This applies equally to Stories and Reels. The blogger: Appears in frame themselves (their face is clearly visible) Looks into the camera while speaking Speaks personally, not via voice-over Delivers content in an engaged, explanatory manner (not passive narration) Strong visual signals: Face centered or dominant in frame Eye contact with the camera Mouth movement consistent with speech Expressive facial movements and gestures typical of explanation or persuasion Self-recorded framing typical of Stories/Reels If the face is partially visible, frames are low-quality, or speaking cannot be confidently inferred, reduce Confidence accordingly. --- ### 3. Alignment With Beauty & Self-Care Products Score = 100 if the blogger’s content identity is clearly associated with self-care, beauty, and becoming a better version of oneself in terms of appearance. Assessment is based on what the blogger consistently talks about and demonstrates in their content, not on a single post. The blogger must have ongoing content related to self-care and making oneself more beautiful (not necessarily in every post, but as a stable, recognizable theme). The blogger may: Talk about different aspects of the beauty industry: new cosmetics or skincare products care routines and treatments beauty or wellness gadgets new ingredients and formulations Discuss compositions, textures, aromas, and sensations Use beauty devices and explain them OR not use devices but regularly visit cosmetologists or clinics OR focus mostly on home care routines What matters is that the blogger can be clearly associated with the theme: “How to take care of yourself and make yourself look better.” Important inclusion cases: Bloggers whose main topic is sports or fitness (making the body look better) are acceptable if: they sometimes also talk about facial care, skincare, procedures, or beauty products Clear exclusion rule: Bloggers who never talk about self-care, beauty, or appearance improvement are not suitable. Strong positive (green-flag) signals include visible presence of: Masks with active ingredients (AHA/BHA, enzyme, oxygen, carbonated, etc.) Microcurrent therapy LED masks (home or professional) Gua sha massage or rollers made from natural stone Multi-step skincare routines (5+ steps: toner, essence, serum, ampoules, etc.) Under-eye patches with anti-aging or deep hydration effects Hair and scalp spa care (peels, ampoules, massages, “hair happiness” treatments) Fractional mesotherapy or mesorollers Anti-cellulite massage and body wraps Beauty devices from original premium brands (not mass-market knockoffs) If self-care / beauty appears only sporadically or weakly, reduce Confidence accordingly. --- ### 4. Absence of Low-End Retail Advertising **100** — No advertising for AliExpress, Shein, Temu, Aldi, Lidl, or similar low-cost retailers detected in provided video frames. Allowed: Costco, Target, Zara, Mango. --- ### 5. Pillow Advertising Constraint **100** — No pillow advertising detected OR only Sleep & Glow pillows are advertised. --- ### 6. Advertising Focus Consistency Score = 100 if advertising shown in the provided video frames is thematically consistent and coherent, without a mix of unrelated product categories. The blogger must NOT advertise a random assortment of heterogeneous products. Clear negative signal (score downgrade): Presence of advertising for absolutely unrelated categories within the same creator’s content set, such as: cookware (pans, pots, kitchen sets) clothing or fashion items cosmetics or skincare aroma candles home decor or interior accessories household items with no shared theme Advertising is considered inconsistent when: Products do not share a common theme, lifestyle, or problem space Ads look opportunistic rather than aligned with the blogger’s core identity Multiple unrelated categories appear without a unifying narrative or positioning Score = 100 only if: Advertising focuses on one clear category or on closely related categories All advertised products logically fit the blogger’s lifestyle, values, and content niche If only limited frames are available or advertising frequency is low, reduce Confidence accordingly. --- ### 7. Advertising Quality (Sales Authenticity) **Score = 100** if the frames and readable on-screen text/captions indicate **highly authentic, trust-based advertising**, not scripted or generic promotion. When advertising is present, the blogger: **Personal usage & realism** * Clearly explains **how the product is used** * Explains **when** it is used (time, routine, situation) * Explains **why** it is used (personal motivation) * Describes **specific situations** in which the product is relevant * Demonstrates the product in a **realistic, non-idealized way** (not overly polished or staged) **Lifestyle integration** * Shows that the integration is **not random** * Demonstrates that the product **supports and fits their lifestyle**, habits, or routines * Product appears naturally embedded into daily life shown in frames **Concrete details & specificity** * Mentions **specific, tangible effects or observations**: * e.g. “I wake up without creases”, “my skin feels less irritated” * Avoids abstract praise and focuses on **observable outcomes** **Contextual integration** * Connects the integration to context or audience interaction: * “you often ask what I use” * “I was looking for something to fix morning creases” * Avoids abrupt transitions like “Now advertising” unless the format explicitly requires it **Authentic voice & tone** * Uses **their own natural manner of speech** and personal tone * Does not sound like reading a script or brand copy **Credibility & restraint** * Avoids exaggerated or absolute claims (“the best product in the world”) * Focuses on **specific advantages**, not empty superlatives **Real need → solution link** * Describes a **real personal problem or need**: * acne, sensitive skin, frequent travel, lack of sleep, irritation, etc. * Clearly links the product to **solving their specific problem**, not a generic one **Trust-enhancing nuance** * May mention a **small nuance, limitation, or wish** * Light imperfection is treated as a **positive trust signal** If readable captions/on-screen text are missing and speech cannot be reliably inferred from frames, **reduce Confidence accordingly**, even if the visual presentation appears premium. --- ### 8. Frequency of Advertising * **100** — Advertising appears inside the content * **0** — No advertising present across the analyzed content --- ### 9. Structured Thinking & Argumentation **Score = 100** if the blogger demonstrates **clear, structured, and reasoned thinking**, going far beyond simple statements like “I like / I don’t like”. The blogger **does NOT limit themselves to opinions**, but: * Explains **why** they think so * Provides **examples from practice**: * personal experience ("on myself", "in my routine") * experience with others (clients / followers, if visible via captions) * Clearly links **cause and effect**: * “if you do X, Y usually happens” * Sometimes **compares approaches**: * “this works like this, while that works differently, because…” **Language & clarity requirements:** * Speaks in **simple, clear sentences**, without unnecessary filler * Explains complex terms **when they are used** * Avoids excessive professional jargon not common outside expert sources * Gives not only **“what to do”**, but also **“why it works”** **Mandatory argument types to look for:** 1. **Arguments based on personal experience** * first‑person statements * visible routines or repeated personal usage 2. **Arguments based on observation and comparison** * before / after comparisons * comparison with alternatives or analogs * explanation of differences * explanation of why one option worked and others did not 3. **Logical and cause–effect arguments** * clear explanation of why a certain effect occurs * reasoning chains (X → Y → result) 4. **Arguments through concrete usage scenarios** * shows *how*, *when*, and *in which situations* something is used * usage tied to real-life context **Strong scoring formats:** * Before / after comparisons * Comparison with analogs * Explanation of distinctions * Explanation of why this method worked and others failed If readable captions/on‑screen text or clear speaking‑to‑camera cues are **absent**, significantly **reduce Confidence**, even if the visual style appears polished. --- ### 10. Knowledge Depth & Usefulness **Score = 100** if the blogger demonstrates **high relevance, freshness, and rarity of transmitted knowledge**, even without formal expert credentials. The assessment must be based on **how far the information is from mass awareness** and **at what stage of societal diffusion the knowledge currently is**. Use the following **knowledge diffusion levels**: 1. **Scientific innovation** — information originates from narrow academic or scientific journals and research circles 2. **Narrow professional knowledge** — known to a small group of professionals, circulates in specialized or semi-academic publications 3. **Professional mainstream (priority level)** — accessible to a wide professional audience and starting to appear in high-quality press 4. **Advanced enthusiast knowledge (acceptable)** — known to deeply engaged enthusiasts and hobbyists, already present in popular media 5. **Mass / overused knowledge** — widely known, generic, repeated, and commonly encountered **Primary target level:** **Level 3** **Acceptable:** Level 4 (since most bloggers operate in this zone) Levels **1–2** are strong positive signals but rare. Level **5** should significantly lower the score. **Key evaluation criteria:** * Rarity of information relative to mass content * Actuality and freshness (not outdated or recycled insights) * Presence of non-obvious details, nuances, or trade-offs * Evidence that the blogger understands *why* the concept works, not just *what* it is **Strong signals include:** * Explaining concepts before they become widely popular * Translating professional knowledge into accessible explanations * Highlighting limitations, conditions, or edge cases * Connecting insights to real-world application shown in frames or captions If there is **no readable caption/on-screen text** or clear evidence of knowledge transmission, **reduce Confidence accordingly**, even if the visual presentation appears premium. --- ### 11. Age Over 35 * **100** — provided video frames strongly indicates blogger is over 35 * **0** — provided video frames strongly indicates blogger is under 35 --- ### 12. Intelligence **Score = 100** if the blogger demonstrates high cognitive and communicative intelligence. Evaluate across two dimensions: **Speech & Thinking:** * Clear and logical structure of speech * Rich but precise vocabulary (without overload) * Ability to explain complex ideas in simple terms * Consistency and ability to justify positions * Presence of irony or self-irony (optional but strong signal) **Analytical Ability:** * Quickly grasps the essence of topics * Highlights the main points without getting lost in details * Compares and generalizes * Demonstrates critical thinking (does not accept everything at face value) --- 13. Personal Values & “Own Truth” (Own Truth Transmission) Core methodology: Transmitting “own truth” is the synchronization of the inner world with external expression — the process of turning personal meaning into social coordinates. This process is defined by three pillars: Support (Principles): You know who you are. Voice (Vision): You are not afraid to say it out loud. Filter (Values): You attract “your people” and filter out “not your people.” Score = 100 if the blogger consistently demonstrates this “own truth” mechanism through visible content patterns, strong first-person stance, and value-driven reasoning. 13.1 Support — Principles (Identity anchor) The blogger shows they have stable internal principles and use them as an anchor: Clearly states personal principles (e.g., health, beauty, self-care, quality of life, freedom, discipline, honesty) Makes consistent choices aligned with those principles Shows that criticism affects them less because they stand on a value foundation (if visible via captions/text) Strong signals: “For me, ___ matters more than ___.” “I don’t tolerate ___.” “I always choose ___ because ___ is my principle.” 13.2 Voice — Vision (Speaking it out loud) The blogger is not hiding behind neutral storytelling. They explicitly voice their worldview: Talks from first person (I / my / for me) Names things clearly instead of vague lifestyle narration Explains personal conclusions, lessons learned, and why something is important Strong signals: “This is my way.” “Here’s what I believe.” “I realized that…” 13.3 Filter — Values (Content moderates the audience) The blogger’s content acts as a reality filter: Their values are expressed strongly enough to attract aligned people They naturally repel those who disagree (not by aggression, but by clarity) They do not “adjust” to everyone — their stance is already public Strong signals: “If you don’t agree — it’s okay, this is not for you.” “People who value ___ will understand.” 13.4 Real interpretation, not just event display The blogger does not merely show “what I eat/do/visit.” They interpret reality: Explains why they act this way States what they personally like/dislike Makes conclusions and links them to values 13.5 Analytical evaluations & conclusions The blogger does not just describe, but evaluates: What truly worked or was liked What didn’t work and why What deserves attention What experience or lesson they gained 13.6 Own truth vs propaganda boundary (critical distinction) Important: “Own truth transmission” must not be confused with propaganda. Own truth: “I’m like this. This is my path. If it resonates — join.” Propaganda: “You must think like me. The world is black-and-white.” Score higher when the blogger: Encourages reflection rather than forcing belief Avoids manipulation, fear pressure, or aggressive moral superiority Shares coordinates, not conquest 13.7 Mission → Enlightenment → Learning loop (advanced signals) When strong, own-truth transmission often includes: Mission drive (“I can’t stay silent”) The idea is expressed from internal conviction, not cold calculation Enlightenment (“bringing clarity”) They give language/tools for viewers to describe their own experience Their message acts like a “flashlight” for the audience Learning (“content as a mirror”) The blogger refines principles through feedback You can see growth, calibration, and nuanced positioning If readable captions/on-screen text or clear speaking-to-camera cues are absent, reduce Confidence, even if the visual storytelling appears polished. --- ### 14. Enthusiasm & Positive Energy Score = 100 if the blogger consistently radiates enthusiasm, optimism, and positive emotional energy, clearly visible in facial expressions, gestures, and readable on-screen text/captions. The blogger: Speaks with light liveliness and emotional accents Smiles naturally, not forced or strained Uses a warm, friendly tone — without sarcasm, fatigue, irritation, or bitterness Shows energetic, engaging intonation; speech does not feel dragging or monotonous Laughs easily or jokes naturally, when appropriate Does not demonstrate constant complaining, whining, or negativity Additional positive markers: Talks about topics as if they genuinely interest them Emphasizes positives, opportunities, and new ideas, rather than problems Explicitly notes: what has improved what they like what inspires them Avoids toxic criticism, cynical framing, and persistent complaints If enthusiasm is inferred only weakly from visuals or captions, reduce Confidence accordingly. --- ### 15. Charisma & Ability to Inspire **Score = 100** if the blogger can emotionally engage and "infect" others with ideas, values, or passion. The blogger: * Consistently communicates core beliefs (health, beauty, self-care, quality of life) * Explains why these beliefs matter personally * Is not afraid to take a clear position and speak from first person Delivery signals: * Speaks with energy and emotional involvement * Uses expressive facial expressions and intonation * Shows genuine enjoyment of the content creation process * Uses phrases like "This really works", "I want you to try this too" * Avoids indifferent or checklist-style product descriptions Additional strength signals: * Uses rhythm, pauses, and structure in speech * Varies content formats (stories, POV, backstage, emotional addresses) 16. Expert Status in Beauty-Related Domains Determine whether the blogger can be reasonably identified as an expert in at least one of the following domains based on the provided video frames: Cosmetology Makeup artistry Plastic surgery Dermatology Women’s fashion Important: Do not assume expertise without clear evidence. If expertise cannot be reliably inferred from visuals and readable text/captions, assign a low Confidence. Score meaning: 100 — Strong evidence the blogger is an expert in at least one listed domain 50 — Moderate evidence (strong enthusiast / semi-professional indicators) 0 — No evidence of expert status High-confidence expert signals (strong indicators): Explicit professional title or credentials visible in on-screen text (e.g., “Dermatologist”, “MD”, “Board Certified”, “Cosmetologist”, “Makeup Artist”, “Plastic Surgeon”, “Stylist”, “Fashion editor”) Professional environment visible: medical office, treatment room, clinic equipment (for dermatology / plastic surgery / cosmetology) professional makeup setup (chair lighting, full kit, working on a client) fashion studio, fittings, editorial environment (for women’s fashion) Demonstrations requiring professional skill: structured procedures, technique explanations, safety warnings before/after examples with professional framing ingredient breakdowns + contraindications (dermatology) surgical context explanation (plastic surgery) detailed technique breakdowns (makeup) wardrobe analysis, styling rules, body-type fit logic (women’s fashion) Medium-confidence expert signals: Consistent advanced educational content with professional depth Correct terminology used and explained clearly Mentions of professional work with clients/patients (only if supported by captions) Teaching-style content: “common mistakes”, “do/don’t”, “protocol”, “contraindications”, “for professionals” Low-confidence / non-expert signals: Only casual product showcasing without depth Generic mass tips repeated by many creators No professional environment, no credentials, no advanced technique If multiple domains appear, select the strongest one. --- ## Output Format (Strict provided video frames) ```json { "income_level": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "talking_head": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "beauty_alignment": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "low_end_ads_absence": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "pillow_ads_constraint": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "ads_focus_consistency": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "sales_authenticity": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "frequency_of_advertising": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "structured_thinking": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "knowledge_depth": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "age_over_30": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "intelligence": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "personal_values": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "enthusiasm": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "charisma": {"Score": 0, "Confidence": 0, "Interpretation": ""} "expert_status": { "Score": 0, "Confidence": 0, "Interpretation": "" } } ``` Do not ask any questions, you have to decide the task by yourself. All rights an permissions are allowed