https://www.instagram.com/reel/DFCe11mso4y
-
Comment ER: 0.02%
Analysis
{
"income_level": {
"Score": 60,
"Confidence": 50,
"Interpretation": "Visual cues show a neat, minimalist interior, well‑groomed appearance, manicured nails and tasteful jewelry — signals of at least middle / upper‑middle lifestyle. No clear premium brand items (Aesop, Diptyque, luxury packaging or vehicles) are visible, so evidence for 'European premium/luxury' is weak."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Clear talking‑head format: face centered and dominant in frame, direct eye contact, mouth movement and spoken German transcript present — the creator is speaking to camera and explaining techniques live."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly makeup instruction: step‑by‑step lip technique, demonstration with tools, promotion of makeup live sessions and many tutorial videos — strongly aligned with beauty/self‑care."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No visible advertising or logos for low‑cost retailers (Shein, AliExpress, Temu, Aldi, Lidl) in frames or transcript."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No pillow advertising detected in frames or transcript (only neutral interior panels/background)."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 90,
"Interpretation": "Promotional content is coherent and beauty‑focused (inviting followers to free live makeup lessons and listing makeup topics). No unrelated product categories are shown."
},
"sales_authenticity": {
"Score": 90,
"Confidence": 85,
"Interpretation": "Promotion feels authentic: the creator demonstrates HOW to apply (brush technique), explains WHY certain placement changes appearance, gives practical tips and invites followers to learn — personal voice and demonstration indicate trust‑based, usage‑focused promotion rather than generic scripted ad."
},
"frequency_of_advertising": {
"Score": 100,
"Confidence": 90,
"Interpretation": "Advertising appears inside the content — explicit promo for a Wednesday 20:00 live and repeated on‑screen call to follow."
},
"structured_thinking": {
"Score": 90,
"Confidence": 85,
"Interpretation": "Provides structured, causal explanation ('because here in the middle was filled, lips look narrower'), stepwise instructions (start outside, use brush), and enumerates live topics — shows clear how/why and examples from practice."
},
"knowledge_depth": {
"Score": 75,
"Confidence": 70,
"Interpretation": "Advice is practical, actionable and goes beyond trivial tips (technique + reasoning). However content corresponds to advanced‑enthusiast / professional mainstream level rather than narrow scientific or specialist research — useful but not highly novel."
},
"age_over_30": {
"Score": 85,
"Confidence": 70,
"Interpretation": "Appearance (facial features, styling) and professional presentation strongly suggest the creator is older than 35; not definitive but visually likely."
},
"intelligence": {
"Score": 85,
"Confidence": 70,
"Interpretation": "Speech and presentation show clear, logical explanations, appropriate vocabulary and the ability to break techniques into steps — indicates good communicative and analytical ability in this domain."
},
"personal_values": {
"Score": 60,
"Confidence": 60,
"Interpretation": "Some first‑person voice and a clear mission to teach ('folge mir um schminken zu lernen', free live lessons) show a nascent value‑anchor (education/skill‑sharing), but there are no strong, repeated statements of broader principles or audience‑filtering visible in these frames."
},
"enthusiasm": {
"Score": 85,
"Confidence": 80,
"Interpretation": "Tone and facial expressions are warm and inviting; language in transcript is encouraging ('Ich freue mich auf dich'), indicating positive energy and genuine interest in teaching."
},
"charisma": {
"Score": 80,
"Confidence": 75,
"Interpretation": "Engaging delivery, direct address, demonstrations and explicit invites to join live convey charisma and the ability to draw viewers into trying techniques."
},
"expert_status": {
"Score": 60,
"Confidence": 70,
"Interpretation": "Strong practical evidence of professional makeup skill and teaching (demonstrations, organized live lessons, topic list). No visible formal credentials or clinical/professional environment, so classification as 'expert' is moderate (experienced makeup professional/educator rather than a credentialed clinician)."
}
}
Comments (15)
Text: Sehr informativ
Analysis: {
"fakeness_score": 45,
"fakeness_confidence": 40,
"overall_score": 45,
"overall_confidence": 35,
"comment_types": [
{
"type": "generic positive praise",
"count": 1,
"purpose": "Expresses appreciation/approval ('Very informative'). Likely intended to signal engagement and positive reception; low informational value and commonly used to inflate apparent engagement."
}
],
"interpretation": "Only a single comment is available: 'Sehr informativ' (German for 'Very informative'). This is a short, generic positive remark. Such comments can be genuine but are also frequently produced by bots, engagement pods, or low-effort followers because they are non-specific and easily reused across posts. Given the minimal sample size, there is insufficient evidence of authentic, engaged audience interaction (no questions, no detailed feedback, no personal references, no brand mentions). For advertising decisions, this lone generic comment is weak evidence of high-quality organic engagement. Recommend gathering more data: total comments, comment diversity (languages, specificity), comment timing relative to post, ratio of comments to followers, presence of replies/conversation, and other posts' comment patterns before proceeding with a purchase. Current assessment: borderline — some positive signal but insufficient proof of authentic, valuable engagement."
}
Text: ❤️
Analysis: {
"fakeness_score": 60,
"fakeness_confidence": 40,
"overall_score": 35,
"overall_confidence": 35,
"comment_types": [
{
"type": "emoji reaction (heart)",
"count": 1,
"purpose": "Express support/liking; low informational content. Commonly used by genuine followers as quick affirmation but also easy for bots/engagement pods to produce."
}
],
"interpretation": "Only a single comment is available and it is a solitary heart emoji. This provides very limited signal: it indicates some level of engagement but no substantive conversation, question, or product interest. Heart-only comments are ambiguous — they can be genuine quick reactions from real followers, but they are also the easiest type of engagement to generate automatically or via coordinated engagement groups. Given the minimal sample, I rate the comment-level fakeness as moderately high (60) but with low confidence (40) because one short emoji is inherently ambiguous. For advertising feasibility the evidence here is weak (overall score 35, confidence 35): you cannot rely on a single heart comment to demonstrate an engaged, brand-responsive audience. Recommended next steps: inspect a larger sample of recent posts for comment diversity and depth, compute comment-to-follower and like-to-follower ratios, look for repeated/similar comments (bot pattern), examine saves/shares/story interactions, and request audience demographics or previous ad performance metrics before a buy decision."
}
Text: Ich liebe deine Tipps😍😍😍
Analysis: {
"fakeness_score": 30,
"fakeness_confidence": 45,
"overall_score": 45,
"overall_confidence": 40,
"comment_types": [
{
"type": "Generic positive praise / compliment",
"count": 1,
"purpose": "Express appreciation for content (short praise with emojis). Purpose can be genuine engagement from a follower, simple social reinforcement, or a low-effort comment intended to increase visibility/engagement."
}
],
"interpretation": "Single comment: 'Ich liebe deine Tipps😍😍😍' is a short, positive, emoji-rich compliment. With only one comment provided, the sample is too small for a strong conclusion. Characteristics suggest it could be a genuine follower expressing appreciation, but it is also consistent with low-effort or automated engagement (generic wording, no specific detail about the content). Fakeness score is modest (30) reflecting the ambiguity: not strongly indicative of bot behavior, but not clearly organic either. Overall score for comment quality and usefulness for assessing influencer suitability is below average (45) because a single generic praise comment provides limited evidence of real audience engagement or meaningful interaction. Recommendation: analyze a larger set of comments and the commenter accounts (look for profile completeness, posting history, follower/following ratios, comment variety, repetition across posts, timing patterns) to raise confidence and refine the fakeness and suitability assessment for advertising decisions."
}
Text: Was ist das von einer Lippenstift? Der ist ja wunderschön und ich mag solche Farbe. Vielen Dank Voraus.
Analysis: {
"fakeness_score": 20,
"fakeness_confidence": 60,
"overall_score": 70,
"overall_confidence": 55,
"comment_types": [
{
"type": "Product inquiry / positive praise",
"count": 1,
"purpose": "Ask which lipstick is used, express admiration for the color — signals interest and possible purchase intent."
}
],
"interpretation": "The single comment is a direct product question in German with positive sentiment ('wunderschön', 'ich mag solche Farbe') and a polite thank-you. Linguistic imperfections ('Was ist das von einer Lippenstift?') suggest a casual human commenter rather than a templated bot; there are no spammy elements (no links, tags, emojis repeated, or generic one-word praise). Based on this comment alone the fakeness likelihood is low (score 20) but confidence is moderate because the sample size is one and isolated comments are unreliable indicators of overall authenticity. For advertising decisions this is a mildly positive signal: the audience includes at least some engaged users asking about products — useful for beauty/lipstick campaigns. However, I recommend further checks before purchase: examine a larger sample of comments across recent posts, reviewer profiles (age, follower counts, posting history), comment timing patterns, like-to-comment ratios, top-commenter diversity, and whether the influencer answers product questions. These additional checks will raise confidence in influencer quality and conversion potential."
}
Text: Schöne Farbe 😍
Analysis: {
"fakeness_score": 55,
"fakeness_confidence": 40,
"overall_score": 45,
"overall_confidence": 30,
"comment_types": [
{
"type": "Generic compliment / positive reaction",
"count": 1,
"purpose": "Expresses simple positive sentiment and social approval (engagement). Low informational value for advertisers beyond signaling likability."
}
],
"interpretation": "Only one comment was provided: \"Schöne Farbe 😍\" (German: \"Nice color\"). This is a short, generic compliment with an emoji. Such comments are common from genuine followers but are also frequently produced by bots, engagement pods, or low-effort audience members. Given the limited sample size, the uncertainty is high. The moderate fakeness score reflects that the comment lacks specificity (no reference to product, experience, or account), which is a common marker of inauthentic or low-quality engagement, but it could equally be a legitimate spontaneous reaction from a German-speaking follower. For an advertising purchase decision, this single comment is insufficient evidence of a healthy, authentic community. Recommended next steps: analyze a larger sample of comments for repetition and diversity of language and content, check commenter profiles (real accounts vs. suspicious: few posts, default profile, usernames with many numbers), look at timing patterns (many comments posted in short bursts), ratio of comments-to-followers and likes-to-followers, presence of meaningful, product-specific comments, and compare to previous posts. If many comments on the influencer are similarly generic and from low-quality profiles, treat engagement as likely inflated and reduce trust in organic reach; if comments are varied and include detailed feedback, trust increases. Based on only this single comment, the post's comment quality appears ambiguous-to-low for advertising purposes."
}
Text: Inna vielen Dank für deine tolle Tips ❤️
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 60,
"overall_score": 60,
"overall_confidence": 45,
"comment_types": [
{
"type": "positive/appreciative",
"count": 1,
"purpose": "Expresses gratitude and positive feedback to the influencer (social endorsement, engagement; likely intended to encourage or thank the poster)."
}
],
"interpretation": "The single comment—\"Inna vielen Dank für deine tolle Tips ❤️\"—reads as a brief, positive thank-you with a heart emoji and direct mention of the influencer's name. Linguistically it is natural and typical of genuine follower replies (minor grammatical inaccuracy does not imply automation). Based on content and format, the comment is likely authentic, hence a low fakeness score (10). However, this assessment has moderate confidence because it is based on one isolated comment. For advertising feasibility, one positive comment is a small positive signal but insufficient alone. Recommended next checks before purchase: volume and variety of comments, commenter account authenticity (profile age, follower counts, posting history), timing patterns (many comments posted very quickly can indicate inorganic activity), like-to-comment ratios, and presence of conversation or specific references to content. If the rest of the comment set shows similar natural, varied engagement from identifiable accounts, the influencer becomes a stronger candidate. If most comments are repetitive, generic, or from newly created accounts, reassess and lower the advertising suitability score."
}
Text: Deine manicure ist so schön. Erzähl uns mal bitte auch etwas über deine Handpflege. Du hast wunderschöne Hände.
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 80,
"overall_score": 78,
"overall_confidence": 75,
"comment_types": [
{
"type": "Compliment + content request",
"count": 1,
"purpose": "Positive feedback (praise for manicure/hands) combined with a request for more information about hand care — indicates interest in related content and encourages further engagement."
}
],
"interpretation": "The single comment reads as a specific, topic-relevant compliment in German and includes a clear request for more content about hand care. This specificity (mentions manicure and hands) and the polite, multi-sentence phrasing reduce the likelihood it is a generic bot or paid fake comment. Fakeness is low (15/100) with fairly high confidence because the language is natural and context-specific, but confidence is not maximal due to the very small sample (only one comment). For advertising feasibility: this comment signals an engaged audience interested in beauty/hand-care topics, which is positive for brands in that category. Overall assessment score is 78/100 with moderate-high confidence; however, this recommendation is based on one comment only. I recommend analyzing a larger sample of comments (volume, timing, repetition, sentiment), the influencer's follower quality, engagement rate, and any patterns of repetitive or generic replies before finalizing an advertising buy."
}
Text: Was für einen Lidschatten nimmst du? Tolle Farbe😍
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 60,
"overall_score": 80,
"overall_confidence": 60,
"comment_types": [
{
"type": "Product inquiry + compliment",
"count": 1,
"purpose": "Genuine follower asking which product (eyesahdow) was used while also giving positive feedback; indicates purchase interest and engagement potential."
}
],
"interpretation": "The single comment (“Was für einen Lidschatten nimmst du? Tolle Farbe😍”) reads as an authentic follower question combined with a compliment. It expresses specific interest in the product used (high commercial intent for a cosmetics ad) and uses a positive emoji, which is typical of organic engagement. The information available is extremely limited (one comment), so while this example looks genuine and valuable for advertising purposes (signals interest and potential conversion), the sample size limits confidence. Recommendation: review a larger sample of comments, check commenter profiles (age, follower count, activity), reply rate from the influencer, and overall engagement rate to confirm authenticity before purchasing ads or collaborations."
}
Text: Sind dann hier deine Lippen übergeschminkt ?
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 40,
"overall_score": 55,
"overall_confidence": 30,
"comment_types": [
{
"type": "Question / critique",
"count": 1,
"purpose": "A follower asking whether the poster's lips are overdrawn/overmade-up — expresses curiosity and mild skepticism, invites a response from the influencer."
}
],
"interpretation": "Only a single comment was provided (German: \"Sind dann hier deine Lippen übergeschminkt ?\"). It reads as a direct, specific question about the influencer's makeup rather than a generic compliment, emoji, or promotional message. That pattern suggests the comment is likely genuine (low fakeness score), but the sample is too small to draw robust conclusions about overall comment authenticity or audience quality. For advertising-feasibility decisions this single comment is weak evidence: it indicates some real engagement and topical interest (beauty/makeup), but does not show volume, diversity, sentiment distribution, or indicators of inorganic behavior (repeated generic comments, obvious bot language, many one-word replies, suspicious accounts). Recommended next steps: analyze a larger sample of comments across multiple recent posts, check commenter account activity and profiles (real names, photos, follower counts, posting frequency), look at like-to-comment ratios and timing patterns, and search for repeated texts or clustered commenting that would indicate inauthentic engagement."
}
Text: ❤️
Analysis: {
"fakeness_score": 30,
"fakeness_confidence": 40,
"overall_score": 25,
"overall_confidence": 40,
"comment_types": [
{
"type": "emoji reaction",
"count": 1,
"purpose": "Express positive sentiment/approval with minimal effort; often used by genuine followers but also by low-effort bot/spam accounts."
}
],
"interpretation": "Only one comment is available and it is a single heart emoji (\"❤️\"). This is a generic positive reaction that indicates some level of engagement but provides no substantive feedback, intent to purchase, or conversational depth. Emoji-only comments are common from real followers as quick praise, but they are also easy for bots or purchased-engagement networks to produce, so fakeness cannot be ruled out. Given the minimal sample size, confidence in any strong conclusion is limited. For advertising-feasibility decisions, this single emoji comment is insufficient evidence of an engaged, authentic audience. Recommended next steps: collect a larger sample of comments across multiple posts, examine like counts and engagement rate relative to follower count, check diversity and profiles of commenters (age, follower counts, account age), look for repeated short comments from many accounts, and inspect comment timestamps for unnatural clustering. Based on the available data, treat the post as weak evidence of meaningful audience engagement."
}
Text: Ich hab nicht Mal genug Lippe um sie voller zu schminken 😂 aber bei dir schaut alles super aus 😍
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 75,
"overall_score": 45,
"overall_confidence": 60,
"comment_types": [
{
"type": "Compliment with self-deprecating relatability",
"count": 1,
"purpose": "Praise the influencer's appearance, create rapport/relatability, and boost engagement (uses emojis to reinforce positive tone). Not a direct purchase inquiry or call-to-action."
}
],
"interpretation": "The single comment (German: \"Ich hab nicht Mal genug Lippe um sie voller zu schminken 😂 aber bei dir schaut alles super aus 😍\") reads as a genuine, organic compliment. The commenter compares themselves to the influencer in a self-deprecating, playful way and praises the influencer's look. There are no giveaway signs of bot-like behaviour: language is specific, uses humor and emojis, and contains no generic marketing phrasing or repeated hashtags. However, this is only one comment — it indicates positive sentiment and some follower engagement but provides no evidence of purchase intent, product interest, or a pattern of high-quality engagement across the account. For an advertising decision this single comment is mildly supportive but insufficient on its own. Recommended next steps: examine a larger sample of recent comments for repetition, check commenter profiles for real-account signals (profile pic, posting history, follower ratio), measure comment-to-follower ratio and comment diversity, and look for comments asking about products/pricing or linking to conversions. Based on this single comment, the audience authenticity appears likely genuine (low fakeness), but more data is needed before confidently approving the influencer for ad spend."
}
Text: Ich finde das sieht so komisch aus, aus der Nähe, wenn man etwas weiter außen "malt". Oder mache ich etwas falsch?
Analysis: {
"fakeness_score": 7,
"fakeness_confidence": 80,
"overall_score": 45,
"overall_confidence": 30,
"comment_types": [
{
"type": "Constructive criticism / question",
"count": 1,
"purpose": "Provide specific feedback about the creator's technique and ask for clarification or help; engagement from an apparently interested follower seeking practical advice."
}
],
"interpretation": "This single comment appears genuine: it is specific (mentions viewing 'up close' and 'painting further out'), includes a question asking whether the commenter is doing something wrong, and uses natural phrasing and punctuation. These features make it unlikely to be a bot or generic promotional comment. Because there is only one comment available, the sample is too small to draw strong conclusions about the overall audience quality. For advertising feasibility, this comment signals an engaged, detail-oriented follower who may convert well for product or tutorial-related promotions, but you should analyze a larger set of comments, engagement rate (likes/comments per follower), reply behavior, and sentiment distribution before deciding. Recommendation: collect at least several dozen comments across multiple recent posts and check for patterns (repeated generic praise, emoji-only comments, or repeated copy-paste text) to better detect inauthentic activity."
}
Text: Volle Lippen
Analysis: {
"fakeness_score": 25,
"fakeness_confidence": 45,
"overall_score": 35,
"overall_confidence": 30,
"comment_types": [
{
"type": "compliment / positive",
"count": 1,
"purpose": "Short praise referencing appearance (\"full lips\"). Likely meant as a compliment or a positive reaction to the visual content; low-effort so could be genuine fan reaction or a generic comment."
}
],
"interpretation": "Only a single short comment was provided: \"Volle Lippen\" (German: \"full lips\"). This is most consistent with a brief positive remark about appearance — a compliment or expression of admiration. However, single-word/phrase comments are low-effort and therefore ambiguous: they can be genuine quick reactions, recurring generic comments from bots, or even repeated by engagement farms. With one comment there is insufficient data to reliably judge authenticity or overall audience quality. Fakeness likelihood is assessed as low-to-moderate (25) but with low confidence because the sample is tiny. For advertising feasibility, this single comment neither supports nor refutes strong audience engagement — overall suitability score is low (35) chiefly due to lack of data. Recommended next steps before buying advertising: collect a larger sample of comments, examine commenter profiles (follower counts, activity, language consistency), check comment timing and repetition patterns, and compute engagement metrics (likes, comments per follower). Consider running a small paid test to validate real conversions and audience responsiveness."
}
Text: Danke für den Tip. Niemals sind schmale Lippen schön . Werde deinen perfekten Tipps immer folgen.
Analysis: {
"fakeness_score": 65,
"fakeness_confidence": 60,
"overall_score": 45,
"overall_confidence": 50,
"comment_types": [
{
"type": "Compliment / Praise",
"count": 1,
"purpose": "Expresses positive sentiment toward the influencer and the advice given (social validation)."
},
{
"type": "Generic / Likely engagement-boost comment",
"count": 1,
"purpose": "Short, broadly flattering message with no specific detail about the post — commonly used to increase visible engagement; could be from a bot, engagement farm, or an inattentive follower."
}
],
"interpretation": "The single comment reads: \"Danke für den Tip. Niemals sind schmale Lippen schön . Werde deinen perfekten Tipps immer folgen.\" — a briefly phrased, strongly positive message with minor grammatical mistakes and no specific reference to the post content. That combination (generic praise, absolute language, lack of detail) is characteristic of low-effort genuine comments or automated/paid engagement. Because you provided only one comment, sample size is very small; this reduces confidence in any conclusion. Based on tone and format, I rate the comment as moderately likely to be inauthentic (fakeness 65/100, confidence 60/100). For advertising decisions, the available comments provide weak evidence of a genuine, engaged audience: overall feasibility score 45/100 with moderate uncertainty (confidence 50/100). Recommendation: request a larger sample of recent comments, check commenter account profiles (age, posting frequency, follower-to-following ratio, language consistency), and examine like-to-comment ratios and distribution across posts before deciding on purchase."
}
Text: Ein Business MakeUp für Fotoshooting würde mich interessieren. 😍
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 70,
"overall_score": 60,
"overall_confidence": 60,
"comment_types": [
{
"type": "Interest / Request",
"count": 1,
"purpose": "Asks for a 'business makeup for photoshoot' — a direct content request indicating interest in a specific service/topic; serves as product/content feedback and potential demand signal."
}
],
"interpretation": "The single comment is written in natural German with an emoji and a clear, specific request — characteristics that point to a genuine follower rather than an automated/bot message. This is a positive engagement signal because it shows topical interest (makeup for photoshoots) that could align with relevant advertising/sponsorships. However, one comment is a very small sample: volume, diversity of commenters, timing, like-to-comment ratios, commenter profiles and follower overlap must be reviewed before making advertising decisions. Recommendation: treat this as a favorable qualitative signal but obtain a larger sample (more comments, commenter account checks) and metrics (engagement rate, audience demographics) to increase confidence in purchasing ads or collaborations."
}
|
https://www.instagram.com/reel/DAIH_NKNzYY
-
Comment ER: 0.50%
Analysis
{
"income_level": {
"Score": 60,
"Confidence": 60,
"Interpretation": "Visuals show a tidy, modern-looking interior, tasteful layered jewelry and a polished personal appearance (neat haircut, well‑fitted clothing). Makeup products and brushes appear mid-to-premium. No clear luxury-brand cues or travel/car signals are visible, so evidence points to comfortable/middle‑to‑upper middle lifestyle but not explicit European premium/luxury."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Strong talking‑head format: subject is centered, makes direct eye contact, mouth movement matches spoken German transcript, and addresses viewer personally (invites to a live on Wednesday). Multiple frames show her speaking to camera while demonstrating products."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 100,
"Interpretation": "Clear, consistent beauty focus: on-screen text and spoken transcript identify her as a make‑up artist/trainer, multiple frames show step‑by‑step makeup application and product demos — the channel identity is explicitly about looking younger/better with makeup."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No visual or textual evidence of advertising for low-cost retailers (Shein, AliExpress, Temu, Lidl, Aldi) in the provided frames or transcript."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No pillow advertising detected in frames or transcript; content focuses on makeup and live tutorial promotion only."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 90,
"Interpretation": "Promotional content is thematically consistent with the creator's niche (makeup tutorials, live tutorial invite). No unrelated product categories are shown in the analyzed frames."
},
"sales_authenticity": {
"Score": 90,
"Confidence": 85,
"Interpretation": "High authenticity signals: she speaks in first person, explains common mistakes (why certain make‑ups age people), demonstrates product use and technique on camera, and invites viewers to a free live session — integration feels natural and practice‑focused rather than a generic scripted pitch."
},
"frequency_of_advertising": {
"Score": 100,
"Confidence": 90,
"Interpretation": "Advertising/promotion appears inside the content — she explicitly promotes her account and a free live make‑up session within the clip (calls to follow and join Wednesday at 20:00)."
},
"structured_thinking": {
"Score": 85,
"Confidence": 80,
"Interpretation": "Transcript and frames show a clear problem → solution structure: she names common mistakes (too long lashes, wrong brows, lip liner issues), states the effect (looks older), and offers a concrete 10‑minute make‑up solution with step demonstrations — evidence of stepwise, example-based explanation."
},
"knowledge_depth": {
"Score": 80,
"Confidence": 75,
"Interpretation": "Content displays professional practical knowledge (make‑up techniques and corrective approaches) consistent with professional mainstream/niche enthusiast level. It is useful and specific but not academic/scientific — demonstrated techniques and trainer title support above‑average depth."
},
"age_over_30": {
"Score": 100,
"Confidence": 100,
"Interpretation": "Transcript explicitly states the creator's age (saying 48 and also 47), so there is direct evidence she is over 35."
},
"intelligence": {
"Score": 85,
"Confidence": 70,
"Interpretation": "Presenter communicates clearly, organizes points (errors → corrected method), uses reasoned explanations about visual effects of makeup and demonstrates techniques — indicates solid communicative and analytical ability for the domain."
},
"personal_values": {
"Score": 85,
"Confidence": 75,
"Interpretation": "Strong first‑person stance and consistent principles about makeup (prefers 'dezent, edel, elegant' and corrective, youth‑preserving approaches). On-screen text and speech show a value anchor and explicit advice orientation, reflecting a clear personal aesthetic and target audience."
},
"enthusiasm": {
"Score": 90,
"Confidence": 80,
"Interpretation": "Energetic, inviting tone in transcript ('Ich freue mich sehr auf dich'), lively facial expressions and gestures in frames, and an upbeat invitation to a live session — clear positive energy."
},
"charisma": {
"Score": 85,
"Confidence": 75,
"Interpretation": "Direct address, confident delivery, visible transformation demos and a friendly invitation to follow/join indicate good ability to engage and persuade viewers within the beauty niche."
},
"expert_status": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Explicit on‑screen text and spoken transcript identify her as 'Make‑up‑Artist und Trainer' and frames show professional technique demonstrations and tools — strong direct evidence of professional expert status in makeup/cosmetology domain."
}
}
Comments (15)
Text: Einfach nur WOW, sieht toll aus😍
Analysis: {
"fakeness_score": 45,
"fakeness_confidence": 30,
"overall_score": 35,
"overall_confidence": 25,
"comment_types": [
{
"type": "Generic praise / compliment",
"count": 1,
"purpose": "Positive sentiment to show approval and increase visible engagement (short praise + emoji). Often used to boost post appeal or as a quick supportive response."
}
],
"interpretation": "Only one short, positive comment in German (\"Einfach nur WOW, sieht toll aus😍\") is available. This is a generic compliment with an emoji — a common authentic reaction but also the type frequently produced by bots, engagement pods, or low-effort followers. With only this single data point, assessment uncertainty is high. I rate the comment's fakeness moderately possible (45) because of its brevity and generic wording, but confidence is low (30) due to lack of context (no commenter profile info, no timestamps, no comment volume/diversity, no like counts). Overall feasibility for advertising based on comments alone is low (35) with low confidence (25). Recommendation: analyze a larger sample of comments across multiple posts, check commenter account quality (age, follower ratios, posting history), look for repeated/similar phrasing across posts, timing patterns, and like-to-comment ratios before making an advertising purchase decision."
}
Text: Wow 🤩 wo sind die Produkte erhältlich? Bitte 🙏
Analysis: {
"fakeness_score": 12,
"fakeness_confidence": 60,
"overall_score": 45,
"overall_confidence": 50,
"comment_types": [
{
"type": "positive inquiry / purchase intent",
"count": 1,
"purpose": "User expresses admiration and asks where the products can be purchased — indicates interest in buying and seeks actionable information."
}
],
"interpretation": "The single comment ('Wow 🤩 wo sind die Produkte erhältlich? Bitte 🙏') reads as a genuine user inquiry: positive reaction plus direct question about product availability. Use of natural language (German), emoji and polite phrasing suggests a real person rather than a templated bot reply. However, this is only one comment — sample size is too small to draw strong conclusions about overall comment authenticity or audience quality. For advertising-feasibility: this comment shows product interest (a positive signal), but low comment volume and lack of additional engagement/context limit confidence. Recommended next steps before purchase: review larger sample of recent comments, check diversity and profiles of commenters (account age, follower counts, follower-to-following ratios), examine like-to-comment ratio and comment timestamps for patterns of inorganic activity, and request the influencer's engagement metrics (reach, saves, clicks)."
}
Text: 👏👏👏👏😍❤️ sehr schön
Analysis: {
"fakeness_score": 25,
"fakeness_confidence": 60,
"overall_score": 40,
"overall_confidence": 50,
"comment_types": [
{
"type": "Positive/Compliment",
"count": 1,
"purpose": "Express admiration or approval of the post (social endorsement)."
},
{
"type": "Low-effort emoji + short text",
"count": 1,
"purpose": "Quick, lightweight engagement — often from casual followers or automated/bot accounts; signals positive reaction but little informational value."
}
],
"interpretation": "The single comment \"👏👏👏👏😍❤️ sehr schön\" is a positive, low-effort reaction: emojis plus a short German compliment ('very beautiful'). This pattern is common for genuine casual followers but is also typical of generic or automated comments because it lacks personalization (no name, question, detail). Given only one comment, sample size is too small to draw strong conclusions about audience quality or authenticity. The moderate fakeness score (25) reflects that the comment is more likely genuine than clearly fake, but could easily be generic/low-value. The overall suitability for advertising based on this comment alone is low (40) because it provides no evidence of engaged, relevant, or influential audience behavior. Recommendation: analyze a larger comment set and other signals before a purchasing decision — check comment diversity, depth (conversations, questions), ratio of meaningful comments to total engagement, likes-to-followers ratio, follower account quality, language audience alignment, and historical post performance."
}
Text: Hallo, könntest du bitte sagen welche Lidschatten Palette du für dieses Make-up benutzt hast sind alles schöne warme Korallentöne. Ich würde gerne die Palette wissen. 🙏🏻 vielen Dank.
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 85,
"overall_score": 80,
"overall_confidence": 75,
"comment_types": [
{
"type": "product inquiry / genuine engagement",
"count": 1,
"purpose": "Asking which eyeshadow palette was used; expresses interest in the product and possible purchase intent."
}
],
"interpretation": "The single comment is a natural, specific question in German asking which eyeshadow palette was used. It references visual details (warm coral tones), uses polite language and an emoji, and requests actionable information — characteristics typical of a real follower rather than a bot or paid promotional comment. There are no signs of spam, generic compliments, or promotional links. Based on this comment alone, engagement quality appears high and indicates product interest, which is positive for advertising feasibility. Caveats: this assessment is based on one comment; a reliable decision should use a larger sample of comments, follower authenticity checks, and interaction patterns (like response rate, timing, and variety of commenters)."
}
Text: Dezent ist anders
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 75,
"overall_score": 60,
"overall_confidence": 40,
"comment_types": [
{
"type": "Negative / critical",
"count": 1,
"purpose": "Express dissatisfaction or critique of the post's presentation/tone (saying the post is not subtle). Likely an authentic user reaction rather than promotional engagement."
}
],
"interpretation": "The single comment 'Dezent ist anders' (German: 'This is not subtle') is a brief negative/critical remark. Its language and brevity are typical of genuine user criticism rather than bot/spam or promotional comments. Because there is only one comment provided, this sample is too small to draw strong conclusions about overall audience quality or engagement authenticity. The low fakeness score reflects that the comment does not show typical fake-comment markers (repetition, generic praise, emoji spam, or solicitations). For ad-purchase decisions: this single negative comment is not a showstopper but indicates possible tone mismatch with some followers. I recommend a broader audit (comment volume and diversity, like-to-comment ratio, follower authenticity, account age and activity patterns) before making a buy decision."
}
Text: Hallo. Welche Produkte verwendest Du.
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 80,
"overall_score": 55,
"overall_confidence": 50,
"comment_types": [
{
"type": "product inquiry / question",
"count": 1,
"purpose": "genuine interest from a follower seeking product information (possible purchase intent)"
}
],
"interpretation": "The single comment (German: \"Hallo. Welche Produkte verwendest Du?\") is a straightforward product inquiry and reads as genuine user engagement rather than automated or spammy content. It shows interest and potential purchase intent, which is positive for advertising. However, because this analysis is based on one comment only, conclusions about the overall authenticity of the account's engagement are limited. Recommendation: verify the commenter's profile (age, follower/following ratio, activity), check comment patterns across multiple posts (diversity, timing, language, emoji use), and compute standard metrics (engagement rate, like/comment ratios, follower growth) before making an advertising purchase decision. Current assessment: low likelihood of fake comment but insufficient sample size to strongly endorse ad spend without further audit."
}
Text: Die Augenbrauen sind aber auch zu hoch gesetzt....
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 85,
"overall_score": 50,
"overall_confidence": 30,
"comment_types": [
{
"type": "negative/critical",
"count": 1,
"purpose": "Express dissatisfaction or critique about the subject's appearance (eyebrows too high) — feedback/negative sentiment."
},
{
"type": "positive/praise",
"count": 0,
"purpose": "Compliments or supportive praise (none present in the sample)."
},
{
"type": "spam/self-promo",
"count": 0,
"purpose": "Promotional or irrelevant comments (none present in the sample)."
}
],
"interpretation": "The single comment provided is a direct, succinct critique about the influencer's appearance ('Die Augenbrauen sind aber auch zu hoch gesetzt....'). This reads as spontaneous, personal feedback and is unlikely to be fabricated or bot-generated (hence low fakeness score). With only one comment, the sample is too small to draw robust conclusions about overall audience sentiment, engagement quality, or authenticity of the broader comment set. For advertising feasibility: a lone critical comment does not disqualify the influencer, but it signals that some followers will voice candid negative opinions. Recommend reviewing a larger, representative set of comments (volume, sentiment distribution), commenter profiles (real accounts vs. throwaway usernames), engagement rates (likes per post, comments per follower), and how the influencer responds to criticism before making an ad buy decision."
}
Text: Womit sind die Poren denn nun abgedeckt?
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 55,
"overall_score": 65,
"overall_confidence": 50,
"comment_types": [
{
"type": "Product question / informational",
"count": 1,
"purpose": "Seeks factual information about product performance (coverage of pores); indicates genuine user interest and product-related skepticism/clarification."
}
],
"interpretation": "The single comment ('Womit sind die Poren denn nun abgedeckt?') is a direct, specific question about how the product addresses pore coverage. It reads like a genuine user inquiry rather than a generic compliment or a bot-style message (no emojis, no repeated marketing phrasing). This suggests at least some authentic engagement and interest in product details — a favorable sign for advertisers who want an audience that cares about efficacy. However, the sample is extremely limited (only one comment) so conclusions are weak: you cannot assess overall comment authenticity patterns, engagement rate, or detect bot behavior from a single data point. For advertising feasibility, this comment is a positive indicator but insufficient alone; recommend analyzing a larger set of comments (volume, repetition, timing), commenter account characteristics (age, follower counts, post history), and like-to-comment ratios before making a buy decision."
}
Text: Was sind das für Produkte ?
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 70,
"overall_score": 40,
"overall_confidence": 60,
"comment_types": [
{
"type": "Question / Product inquiry",
"count": 1,
"purpose": "Information-seeking from the poster; expresses genuine curiosity about the product shown and invites a reply or clarification."
}
],
"interpretation": "Only one comment is provided: a German-language, plain-text question 'Was sind das für Produkte ?' (What kind of products are these?). This is a low-effort, content-specific query that is consistent with genuine audience interest rather than typical spam/bot patterns (no stock praise phrases, no links, no excessive emojis). Given the single example, there is low evidence of coordinated fake engagement; however, a single comment is insufficient to judge overall authenticity or engagement quality. For advertising decisions, this comment signals at best neutral-to-slightly-positive organic interest but does not demonstrate broad, high-quality engagement (no conversation thread, no likes on the comment shown, no multiple distinct commenters). Recommended next steps before ad spend: review a larger sample of recent comments for diversity of commenters, timing patterns, repetition of phrasing, commenter profile completeness (real photos, activity), comment like counts, and the influencer's reply rate. If you see many short generic comments (e.g., 'Nice!', single emojis, repeated questions) from low-follower accounts, raise the fakeness score and reduce suitability for advertising."
}
Text: ❤️❤️❤️
Analysis: {
"fakeness_score": 60,
"fakeness_confidence": 40,
"overall_score": 30,
"overall_confidence": 45,
"comment_types": [
{
"type": "emoji-only positive engagement",
"count": 1,
"purpose": "Expressing approval/affection or lightweight support; increases visible engagement without substantive feedback."
}
],
"interpretation": "Only a single comment consisting of three heart emojis is present. Emoji-only comments are common from genuine followers but are also frequently used by bots or low-effort engagement accounts; by themselves they carry low informational value about audience quality or intent to purchase. Given the limited sample (one short emoji comment), there is moderate suspicion of low-effort or automated engagement (fakeness leaning higher than genuine) but confidence is limited. For an advertising decision this single comment is insufficient evidence of an engaged, conversion-ready audience. Recommended next steps: audit a larger sample of recent comments for diversity and specificity, check commenter profiles for real accounts (photos, posting history, followers), compare like-to-comment ratios across multiple posts, and request audience demographics/insights from the influencer before committing to a purchase."
}
Text: Richtig schön
Analysis: {
"fakeness_score": 20,
"fakeness_confidence": 40,
"overall_score": 45,
"overall_confidence": 35,
"comment_types": [
{
"type": "Positive compliment / generic praise",
"count": 1,
"purpose": "Express appreciation of the post's appearance (short positive social feedback); lightweight social proof and engagement."
}
],
"interpretation": "Only one comment provided: the German short compliment \"Richtig schön\" (\"Really beautiful\"). This is a generic, positive reaction that likely comes from an individual viewer and provides minimal signal about audience quality. It is short, non-specific and common in organic engagement; such comments can be genuine but are also easy to replicate by bots or paid commenters. Given the single data point, there is low confidence in detecting coordinated or fake behavior. For an advertising decision this comment alone is insufficient — you should request broader data: number of comments, likes, commenter account profiles (age, follower counts, activity), repeated comment wording, timing patterns, and comment-to-like ratio. Until you have that, treat engagement as low-information; do additional authenticity checks before purchase."
}
Text: 🔥🔥🔥
Analysis: {
"fakeness_score": 45,
"fakeness_confidence": 60,
"overall_score": 35,
"overall_confidence": 55,
"comment_types": [
{
"type": "emoji-only (🔥🔥🔥)",
"count": 1,
"purpose": "Generic positive reaction / expression of enthusiasm or approval; minimal-effort engagement that increases visible interaction but provides no substantive feedback."
}
],
"interpretation": "Only a single comment is available: three 'fire' emojis. Emoji-only comments are common and can come from genuine followers, casual viewers, or automated/bot accounts and engagement pods. Because this comment contains no text, hashtag, mention, call-to-action, or link, it is low-information: it signals positive sentiment at surface level but gives no meaningful endorsement or intent to purchase. The moderate fakeness score reflects that emoji-only comments are relatively easy to fabricate or farm via engagement services, but are also frequently left by real users — so authenticity cannot be determined from this alone. For advertising-feasibility decisions this is weak evidence of high-quality organic engagement. I recommend collecting more comments across multiple posts, examining commenter profiles (age, follower counts, posting history), checking patterns of repeated generic comments across the influencer's posts, evaluating overall engagement rate (likes/comments relative to follower count), and looking at comment timestamps to detect bursts consistent with inorganic boosting. With only this single emoji comment available, proceed cautiously; do not rely on it as a sign of strong authentic audience engagement."
}
Text: Auch wenn sie botox hätte? Na und? Es geht hier um schminktechnik!
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 75,
"overall_score": 50,
"overall_confidence": 35,
"comment_types": [
{
"type": "defensive/supportive",
"count": 1,
"purpose": "Defend the creator against perceived criticism and refocus the discussion on the content topic (makeup technique)."
}
],
"interpretation": "The single comment is brief, context-specific and reactive (mentions 'botox' then redirects to 'makeup technique'), which suggests a real human reply rather than generic bot content. Tone is defensive/protective of the creator and focuses engagement on the video/topic — a positive sign for audience interest in the subject matter. However, this analysis is based on one comment only: there is no evidence of broader engagement volume, diversity, or recurring patterns (no promotional spam, no questions, no emojis-only praise). For advertising-feasibility decisions this single comment is mildly encouraging (shows topical, engaged viewers) but far from sufficient to conclude strong, authentic community engagement. Recommended next steps: gather a larger sample of comments, comment timestamps, like counts, follower quality, and sentiment distribution before making a buy decision."
}
Text: Was für eine Verwandlung - wow! 🤩 Natürlich spielen auch die Frisur und die Kleidung mit rein, aber am Ende siehst du deutlich wacher, frischer und jugendlicher aus.
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 60,
"overall_score": 55,
"overall_confidence": 45,
"comment_types": [
{
"type": "Compliment / Transformation praise",
"count": 1,
"purpose": "Positive reinforcement and social proof — highlights a visible transformation and praises appearance, which supports influencer credibility for beauty/lifestyle content."
}
],
"interpretation": "The single comment is a specific, affirmative reaction: it praises a transformation, acknowledges contributing factors (hair and clothing), and finishes with a concrete positive assessment (looks more awake, fresh, youthful). Its relative specificity (mentioning hairstyle and clothing) and natural phrasing reduce the likelihood of a generic bot or spam comment. However, one comment is insufficient to judge overall audience authenticity or engagement quality. For advertising decisions you should request more data: number of comments, variety of commenters, timing distribution, likes per comment, follower quality, and any repetitive/generic comments. Based on this lone comment: low likelihood of being fake (fakeness_score 15), limited evidence for strong ad-readiness — supportive but not enough to conclude high ROI without broader engagement analysis."
}
Text: Sieht toll aus 😍😍👏
Analysis: {
"fakeness_score": 45,
"fakeness_confidence": 30,
"overall_score": 35,
"overall_confidence": 25,
"comment_types": [
{
"type": "short generic compliment (text + emoji)",
"count": 1,
"purpose": "praise / low-effort engagement / social proof"
}
],
"interpretation": "The single comment \"Sieht toll aus 😍😍👏\" is a brief, positive, emoji-enhanced compliment. This type of comment is common and can be genuine, but it is also easy to generate by bots or paid commenters, so its authenticity is uncertain. Because there is only one comment to analyze, the sample size is too small to draw strong conclusions about the audience quality or engagement. For advertising feasibility this single positive comment provides weak evidence of an engaged, real community. Recommended next steps: request larger comment samples across multiple recent posts, engagement rate (likes/comments relative to follower count), follower quality checks (growth spikes, follower:following ratios), audience demographics, and timestamps/patterns of commenting to better assess authenticity and ad value."
}
|
https://www.instagram.com/reel/C3F0SgbtiTK
-
Comment ER: 0.10%
Analysis
{
"income_level": {
"Score": 60,
"Confidence": 40,
"Interpretation": "No explicit luxury markers (no visible premium-brand products or vehicles), but the creator presents a polished, well-lit home-shot, groomed appearance, manicured nails and tasteful jewelry and sweater — signals of a middle-to-above-average lifestyle rather than low-income. Evidence is limited to frames of a single indoor set, so confidence is moderate-low."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Clear talking-head format: face is centered and dominant, visible mouth movement, direct address in German in transcript ('folgen', 'ich freue mich auf dich'), and demonstrative gestures with kajal — strong evidence the blogger speaks personally to camera."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly makeup-focused: on-screen text lists makeup mistakes, the creator demonstrates eyeliner and points out brows/lipstick, and the transcript invites viewers to follow for makeup tips and a free makeup live — clear ongoing beauty/self-care theme."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No visible logos, overlays, or mentions of low-cost retailers (Shein, AliExpress, Temu, Lidl, Aldi etc.) appear in frames or transcript."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No pillow advertising detected in frames or transcript."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 90,
"Interpretation": "Promotional content (call-to-follow and invitation to a makeup live) is thematically consistent with the creator's beauty/makeup niche — no heterogeneous product categories shown."
},
"sales_authenticity": {
"Score": 70,
"Confidence": 50,
"Interpretation": "The video reads as instructional promotion (inviting to a free live and more tips) rather than a scripted product pitch; creator demonstrates techniques and points out practical mistakes. However, there are no concrete product-use narratives, measurable outcomes, or explicit personal anecdotes about product performance visible in frames/transcript, so authenticity signals are moderate but not strongly evidenced."
},
"frequency_of_advertising": {
"Score": 100,
"Confidence": 85,
"Interpretation": "Advertising/promotion is present inside the content: the transcript and large on-screen text include direct CTAs — 'folgt mir', 'am Mittwoch kostenlos bei einem Make-up‑Live dabei sein'."
},
"structured_thinking": {
"Score": 70,
"Confidence": 60,
"Interpretation": "The creator lists specific errors (black kajal, no eyeshadow base, eyebrows, lipstick, tone) and states cause–effect (correct make-up makes you look younger, wrong make-up older) and offers further teaching — indicates structured points and a logical framing, though depth is brief in these frames."
},
"knowledge_depth": {
"Score": 45,
"Confidence": 55,
"Interpretation": "Content shown provides common, practical makeup guidance (identifying visible mistakes and promising tips). This appears as mainstream/enthusiast-level knowledge rather than narrow professional or scientific innovation — useful but not rare or deeply technical in the provided frames."
},
"age_over_30": {
"Score": 100,
"Confidence": 80,
"Interpretation": "Visual appearance (facial features, styling, mature presentation) in multiple frames strongly indicates the blogger is older than 35. While exact age cannot be confirmed, the images consistently support being over 35."
},
"intelligence": {
"Score": 70,
"Confidence": 60,
"Interpretation": "Communication is clear and purposeful: the transcript gives a concise argument (list of mistakes → effect → invitation to learn), showing pragmatic reasoning and ability to explain cause-effect. Not highly technical but demonstrates solid communicative clarity."
},
"personal_values": {
"Score": 60,
"Confidence": 50,
"Interpretation": "Some first-person voice and value orientation toward beauty/self-improvement is visible ('follow me… to learn to apply makeup nicely', 'I look forward to you'). However, explicit stable principles, strong value statements, or audience-filtering language are not strongly present in these frames."
},
"enthusiasm": {
"Score": 85,
"Confidence": 80,
"Interpretation": "Creator shows positive energy and friendliness: smiling, upbeat invitation in transcript ('Ich freue mich auf dich'), lively gestures and expressive face — frames convey optimistic, engaging tone."
},
"charisma": {
"Score": 80,
"Confidence": 70,
"Interpretation": "Direct eye contact, confident demonstrations, persuasive line about looking younger/older and a clear CTA create an engaging, charismatic delivery likely to inspire viewers to follow or join the live; evidence is solid though limited to short clips."
},
"expert_status": {
"Score": 50,
"Confidence": 60,
"Interpretation": "Moderate evidence of being a knowledgeable makeup instructor (demonstrates techniques, runs a live teaching session), but no visible formal credentials, clinic/studio environment, or explicit 'makeup artist' title in frames. Best classified as a strong enthusiast / semi‑professional rather than clearly credentialed expert based on the provided content."
}
}
Comments (15)
Text: Wow 😍
Analysis: {
"fakeness_score": 40,
"fakeness_confidence": 50,
"overall_score": 30,
"overall_confidence": 50,
"comment_types": [
{
"type": "Short positive/emoji reaction",
"count": 1,
"purpose": "Express admiration or positive sentiment; minimal informational value, likely intended to boost visible engagement (likes/comments) rather than start conversation."
}
],
"interpretation": "The sample consists of a single comment: \"Wow 😍\". This is a generic, positive emoji reaction that is common both among genuine followers and low-effort bot/spam accounts. With only one comment there is very low signal for authenticity: no specific praise, questions, or user detail to indicate a real engaged follower. The short, non-specific nature increases the chance the comment is low-effort or inorganic, though it could equally be a real fan. For advertising-purchase decisions this is weak evidence of meaningful audience engagement. I recommend analyzing more data before deciding: look at comment diversity and depth across multiple posts, like-to-comment ratios, audience demographics, timestamps (many similar comments posted quickly can indicate automation), repeat phrases across posts, follower quality (profiles, activity), and view-to-like ratios. Based on this single comment, I would not rely on the comments as proof of a highly engaged or authentic audience — proceed with caution or request deeper metrics/reporting from the influencer."
}
Text: @rukiyevizercimen
Analysis: {
"fakeness_score": 60,
"fakeness_confidence": 50,
"overall_score": 30,
"overall_confidence": 45,
"comment_types": [
{
"type": "user_mention / tag-only comment",
"count": 1,
"purpose": "Notify/tag another account (could be a genuine friend-tag, simple engagement, or low-effort spam/promotional tag—often seen in comment pods or automated engagement)"
}
],
"interpretation": "Only one comment is available and it is a bare username mention (@rukiyevizercimen). Tag-only comments are low-information: they often serve to draw another user to the post (organic friend tag) but are also commonly produced by low-quality engagement behaviors (comment pods, promotional tagging, or bots). Given the single example, I assign a moderate fakeness score because tag-only comments are a known sign of low-quality or inorganic interaction, but the confidence is limited because a single comment could equally be a genuine friend notification. For advertising feasibility this sample is weak — a tag-only comment does not indicate genuine interest in content or product and suggests low comment quality. Recommendation: inspect more comments on this post and other recent posts, check commenter profiles (age, follower count, activity), look for repeated identical tags across posts, timing patterns, and compare comment-to-follower and like-to-follower ratios before making an ad buy decision."
}
Text: ❤️❤️❤️mega lieben Dank 😍
Analysis: {
"fakeness_score": 25,
"fakeness_confidence": 50,
"overall_score": 45,
"overall_confidence": 35,
"comment_types": [
{
"type": "positive/thankful (emoji)",
"count": 1,
"purpose": "Express gratitude/appreciation; simple engagement to increase visible interaction (likes/comments); signals follower support or polite acknowledgment."
}
],
"interpretation": "There is a single short comment: \"❤️❤️❤️mega lieben Dank 😍\" (German: 'mega thanks' with emojis). It reads as a positive, appreciative reaction. Strengths: natural phrasing in German and use of multiple emojis point toward a human, engaged follower rather than a templated spammy phrase. Weaknesses: it is minimal and generic — the kind of short praise that can also be produced by low-effort bots or by followers incentivized to comment. With only one comment available, the sample is far too small to draw firm conclusions about overall audience authenticity or the account's value for advertising. Recommendation: treat this single comment as mildly positive but inconclusive. For an advertising decision, gather more data — number and variety of comments across multiple recent posts, commenter account quality (profile completeness, follower counts, posting history), like-to-comment ratios, timing of comments, and any patterns of repeated short praise across posts. If many comments look similar or come from low-quality accounts, raise the fakeness concern; if comments are diverse and from obviously real accounts, the influencer becomes more attractive. Based on this lone comment, the post shows genuine-seeming positive engagement but not enough evidence to confidently endorse ad spend."
}
Text: Richtig … und weniger ist oft mehr
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 75,
"overall_score": 40,
"overall_confidence": 40,
"comment_types": [
{
"type": "supportive/agreement",
"count": 1,
"purpose": "Express agreement with the post's message (endorsement/opinion), add genuine engagement"
}
],
"interpretation": "The single comment ('Richtig … und weniger ist oft mehr' — German for 'Right ... and less is often more') appears to be a brief, topical, human-style reaction expressing agreement with the post. It contains no promotional language, tags, links, repeated emojis, or generic one-word praise often seen in bot/spam comments. Based on phrasing and lack of clear bot indicators, the comment likely is genuine (low fakeness). However, this is a single data point: the sample is too small to draw reliable conclusions about the overall authenticity of the influencer's audience or the viability for advertising. Additional analysis is needed (more comments across multiple posts, timing patterns, follower quality, engagement rate, repetition of similar comments, account growth anomalies) before making a confident ad-purchase decision."
}
Text: 👏👏👏👏
Analysis: {
"fakeness_score": 60,
"fakeness_confidence": 30,
"overall_score": 40,
"overall_confidence": 25,
"comment_types": [
{
"type": "low-effort emoji praise",
"count": 1,
"purpose": "Express approval/admiration and provide quick social proof; increases visible engagement without adding substantive feedback."
}
],
"interpretation": "Only one comment is available: four applause emojis (\"👏👏👏👏\"). This is a low-information, positive reaction that functions as social proof but gives no qualitative feedback about the post or product. Such emoji-only comments are common from genuine followers (quick positive reaction) but are also commonly produced by automated/bot accounts or engagement farms because they are easy to generate and look human-like. With a single, generic emoji comment there is insufficient evidence to confidently judge authenticity or audience quality. Recommendation: do not make an advertising buy decision based on this comment sample alone. Perform further checks — examine commenter account profiles (age, activity, follower/following ratios), comment diversity across multiple posts, meaningful conversation, timing patterns, and the account's overall engagement rate relative to follower count. If many comments across posts are similarly generic and come from accounts with weak profiles, treat engagement as likely inauthentic and lower the influencer suitability score; if other comments are varied and commenters appear real, this emoji can be treated as genuine low-effort engagement."
}
Text: Wie gerne ich immer Frauen, die den Kajal so auftragen ansprechen würde. Aber ich Trau mich nicht 🥹 Ich schwöre fürs Abschminken auf die Emulsion von @ohganicals kaum bekannt, aber besser als alles, was ich davor hatte!
Analysis: {
"fakeness_score": 20,
"fakeness_confidence": 60,
"overall_score": 70,
"overall_confidence": 50,
"comment_types": [
{
"type": "personal testimonial / product endorsement",
"count": 1,
"purpose": "Expresses personal experience with a product (Emulsion by @ohganicals), provides social proof and a brand mention/tag; also contains conversational engagement (emotive remark about approaching people who wear kajal)."
}
],
"interpretation": "The single comment reads like an authentic user reaction: informal phrasing, an emoji, hesitation language ('Ich Trau mich nicht') and a first‑person product endorsement ('Ich schwöre fürs Abschminken auf die Emulsion... besser als alles, was ich davor hatte'). That combination suggests genuine organic engagement and useful social proof for the featured product/brand. However, the presence of a direct brand handle and the strongly positive endorsement leave a small possibility it is planted (affiliate/promo or paid comment). Confidence is limited because this analysis is based on one comment only — to increase reliability check commenter profile (age, follower count, posting history), repetition of the same endorsement across multiple posts, timestamps, and the distribution of comment types and likes. For advertising purchase feasibility: this comment is a positive signal (real-looking endorsement) and supports the influencer's credibility, but the sample is too small to rely on alone. Recommend requesting broader comment sample, engagement metrics (comment/like ratios), and audience authenticity checks before buying advertising."
}
Text: Du hast recht mit dem richtigen Make-up 😍kann man viel erreichen 👏
Analysis: {
"fakeness_score": 20,
"fakeness_confidence": 60,
"overall_score": 50,
"overall_confidence": 35,
"comment_types": [
{
"type": "Praise/compliment",
"count": 1,
"purpose": "Positive endorsement of the creator's appearance/makeup; expresses approval and emotional support (uses emojis to amplify sentiment)."
}
],
"interpretation": "The single comment ('Du hast recht mit dem richtigen Make-up 😍kann man viel erreichen 👏') reads as a short, topical compliment consistent with a follower responding positively to makeup content. There are no obvious spam or promotional signals (no links, unnatural phrasing, or repeated templates), so likelihood of this particular comment being fake is low. However, one comment is an extremely small sample size and cannot reliably indicate overall audience authenticity or engagement quality. For advertising-feasibility decisions, this isolated positive comment is mildly encouraging for makeup-related promotions but insufficient as evidence. Recommended next steps: analyze a larger sample of recent comments for repetition patterns, timing (bursty/instant), commenter account quality (age, follower counts, activity), like-to-comment ratios, and language consistency across comments to better assess fake/comment-farm activity and true audience interest."
}
Text: Супер 👍
Analysis: {
"fakeness_score": 60,
"fakeness_confidence": 30,
"overall_score": 35,
"overall_confidence": 25,
"comment_types": [
{
"type": "generic positive reaction",
"count": 1,
"purpose": "Short praise/approval — minimal-effort engagement that signals positive sentiment and can boost visible engagement metrics. May be genuine fan reaction or a low-effort/batch comment used by bots or paid engagement services."
}
],
"interpretation": "Only a single comment was provided: \"Супер 👍\". This is a very short, generic positive comment. Such comments are ambiguous: they commonly come from real followers expressing quick approval, but they are also typical of automated or paid-comment farms because of their brevity and lack of post-specific content. Given the extremely small sample (n=1) there is very limited evidence to judge authenticity or the influencer's true audience quality. The fakeness score is tilted toward 'possibly fake' because of the generic wording, but confidence is low due to lack of contextual data (commenter profile, timing, comment frequency, like counts, other comments, follower count, engagement rate, language patterns). Overall suitability for advertising is scored low–moderate: one generic positive comment does not demonstrate an engaged, authentic community. Recommendation: to make a reliable advertising decision, request a larger sample of comments, commenter account metadata (age, follower/following ratios, posting history), overall engagement metrics (likes/comments per post, reach, saves), and look for varied, specific, conversational comments and commenter diversity. Also check for repeated phrases across posts and timing clusters that indicate inorganic activity."
}
Text: Инночка , красотка.🔥🔥❤️❤️👏👏
Analysis: {
"fakeness_score": 30,
"fakeness_confidence": 40,
"overall_score": 50,
"overall_confidence": 35,
"comment_types": [
{
"type": "Compliment / low-effort praise",
"count": 1,
"purpose": "Express positive sentiment and social approval (personal praise using the creator's name + emojis to signal support)."
}
],
"interpretation": "The single comment is: \"Инночка , красотка.🔥🔥❤️❤️👏👏\" — a short, affectionate compliment addressing the creator by a diminutive of their name and using multiple emojis. This is a low-effort, positive-engagement comment that provides social validation but no substantive information about audience interest in products or services.\n\nFakeness rationale: addressing the creator by name slightly lowers the probability of it being an automated bot, but the comment's generic structure and emoji-only emotional signalling are also typical of engagement pods or purchased comments. With only one example, the assessment is highly uncertain. Hence a moderate-low fakeness score (30) with limited confidence (40).\n\nAdvertising-feasibility rationale (overall score 50, confidence 35): one brief complimentary comment does not demonstrate meaningful, purchase-intent engagement or niche relevance. It indicates some positive sentiment among commenters but not depth (no questions, no product mentions, no user stories). Before recommending an ad buy, request more data: full recent comment sample (100–300 comments), overall engagement rate (likes/comments/impressions), follower audit (growth spikes, follower quality), audience demographics, and past campaign performance or conversions. If most comments mirror this low-effort praise and followers are real and relevant, the creator may still be usable for brand awareness but less persuasive for direct-response campaigns."
}
Text: 👏👏
Analysis: {
"fakeness_score": 45,
"fakeness_confidence": 35,
"overall_score": 30,
"overall_confidence": 30,
"comment_types": [
{
"type": "Emoji reaction (clapping hands)",
"count": 1,
"purpose": "Express approval/encouragement; provide lightweight engagement/social proof with no informational content. Often used as a generic positive reaction and can be produced by both real users and low-effort/bot accounts."
}
],
"interpretation": "The available sample is a single short emoji comment (two clapping hands). This delivers a very weak signal about audience quality or post authenticity. Short emoji-only comments are common from genuine followers as quick praise, but they are also a typical pattern for inorganic engagement (engagement pods or bot farms) because they are low-effort and reusable across many posts. With only one comment it is not possible to reliably discriminate. Therefore fakeness is moderately suspected but confidence is low. For advertising feasibility this comment set is insufficient: there is no substantive feedback, no conversation, no audience insight, and minimal evidence of engaged, invested followers. Before making an ad buy, inspect: (1) volume and diversity of comments across several recent posts, (2) commenter profiles (age, activity, follower counts, bios) to spot clusters of low-quality accounts, (3) like-to-comment ratios and time patterns (sudden bursts), and (4) other metrics such as story views, saves, reach, and audience demographics. Only with broader comment samples and account-level metrics can a reliable ad-purchase decision be made."
}
Text: Ist es nicht heute?wenn ja,wie komm ich dahin?
Analysis: {
"fakeness_score": 8,
"fakeness_confidence": 75,
"overall_score": 45,
"overall_confidence": 50,
"comment_types": [
{
"type": "Question / information-seeking",
"count": 1,
"purpose": "Asks whether the event is today and how to get there — signals genuine interest/intent and seeks logistical details."
}
],
"interpretation": "The single comment ('Ist es nicht heute? wenn ja, wie komm ich dahin?') is a straightforward, organic-seeming question about timing and directions. It reads as a real user expressing intent to attend or engage, which is a positive authenticity signal and indicates actionable interest from at least one follower. Fakeness is low (score 8) because the language, phrasing and content are typical of real attendees asking logistical questions; there are no hallmarks of bot-like or copy-paste promotional comments.\n\nHowever, this assessment is based on one comment only. A single genuine comment is a weak sample for judging overall audience quality or engagement rate. For advertising-purchase feasibility, this isolated signal is encouraging but insufficient: you need volume (number of comments), variety (other comment types), commenter account quality (real profiles, follower counts, activity), and engagement metrics (likes, timing, reply threads). \n\nRecommendation: collect and analyze a larger sample of comments (50–200), inspect commenter profiles for authenticity, check engagement rates relative to follower count, and look for patterns (repeated generic praise, spam, or irrelevant links). If many comments similarly show specific, local, or logistical questions, that strengthens confidence in a real, engaged audience. Based on the single comment, give a cautious mid-level suitability rating (overall_score 45) with moderate uncertainty (overall_confidence 50)."
}
Text: 🔥🔥🔥
Analysis: {
"fakeness_score": 40,
"fakeness_confidence": 30,
"overall_score": 45,
"overall_confidence": 25,
"comment_types": [
{
"type": "Emoji-only praise",
"count": 1,
"purpose": "Non-specific positive engagement (expresses approval/enthusiasm). Often used to boost visible engagement without providing substantive feedback or purchase intent; can come from genuine followers, casual viewers, engagement pods, or automated/bot accounts."
}
],
"interpretation": "The single comment (three fire emojis) is a generic positive engagement signal: it increases visible activity but provides no actionable insight into audience quality or conversion likelihood. Emoji-only comments are common and can be genuine casual reactions, but they are also frequently produced by low-effort accounts, engagement pods, or bots — hence a moderate fakeness risk. Given only one comment, confidence in any assessment is low. For advertising decisions, this comment alone is an insufficient signal. Recommend analyzing a larger sample of comments and commenter profiles (look for substantive comments, repeated patterns, account age/follower ratios, timing of comments, and whether commenters are genuine users) plus like-to-comment ratios and audience demographics before purchasing ad space or collaborations."
}
Text: Unglaublich 👏👏👏
Analysis: {
"fakeness_score": 25,
"fakeness_confidence": 40,
"overall_score": 40,
"overall_confidence": 30,
"comment_types": [
{
"type": "Positive generic praise",
"count": 1,
"purpose": "Express admiration/approval and provide visible engagement (short positive reaction)."
}
],
"interpretation": "The sole comment is a brief, positive reaction in German ('Unglaublich' = 'Incredible') with clapping emojis. This pattern is common for genuine supporters but also matches low-effort bot or paid-comment templates, so authenticity is uncertain. With only one short, non-specific comment there is insufficient evidence to judge audience quality, engagement depth, or organic reach. For advertising feasibility, this single comment is weak signal: it shows at least one positive reaction but does not demonstrate meaningful conversation, diverse language/community engagement, or endorsement specificity. I recommend reviewing a larger sample of recent comments, commenter profiles (account age, follower counts, posting behavior), overall like-to-comment ratios, and follower demographics before making ad-buy decisions."
}
Text: 🔥🔥🔥
Analysis: {
"fakeness_score": 45,
"fakeness_confidence": 30,
"overall_score": 50,
"overall_confidence": 35,
"comment_types": [
{
"type": "emoji_reaction",
"count": 1,
"purpose": "Express enthusiasm/approval; short, low-effort engagement intended to show support and increase visible engagement."
}
],
"interpretation": "Only one comment was provided: three fire emojis (\"🔥🔥🔥\"). This is a positive, but very low-information signal — common among genuine followers as a quick sign of approval and also frequently used by engagement pods or bot accounts. With a single short emoji it's impossible to reliably distinguish authentic fans from inorganic activity. The moderate fakeness score reflects that emoji-only comments have a nontrivial chance of being low-effort or automated, but could equally be legitimate. For advertising feasibility, this single data point is inconclusive (hence the mid overall score). Recommended next steps: inspect the commenter account(s) for follower count, posting history, follower/following ratio, and whether the same emoji appears repeatedly across posts; analyze a larger sample of recent comments, comment timing patterns, and overall engagement rate on multiple posts before making a buy decision."
}
Text: Erledigt
Analysis: {
"fakeness_score": 25,
"fakeness_confidence": 45,
"overall_score": 30,
"overall_confidence": 40,
"comment_types": [
{
"type": "Acknowledgement / Confirmation",
"count": 1,
"purpose": "Short one-word reply ('Erledigt' = 'Done') that signals completion of a task or confirmation of an action. Likely administrative (collaborator, team member) or a low-effort follower response to a call-to-action. Low marketing value for gauging authentic audience interest."
}
],
"interpretation": "There is only a single terse comment ('Erledigt'), which provides very little signal about audience sentiment or authenticity. This kind of comment commonly appears when someone acknowledges a task (internal coordination, delivery confirmation, or a follower marking a requested action as completed) and is low-value for advertising assessment. The short, context-free nature makes it ambiguous — it could be genuine (a real person confirming something) or part of low-effort/bot activity; therefore fakeness suspicion is moderate but uncertain. Overall, based on this lone comment the post shows weak meaningful engagement; I would not rely on this sample alone to judge influencer suitability for advertising. Recommendation: obtain the full comment set, commenter profiles, timing/patterns of comments, like-to-follower ratio, and prevalence of similar one-word replies before making an advertising purchase decision."
}
|
https://www.instagram.com/reel/DTztELTCO6r
-
Comment ER: 0.00%
Analysis
{
"income_level": {
"Score": 75,
"Confidence": 75,
"Interpretation": "Visual + transcript cues indicate an above-average / mid-to-premium lifestyle: fresh tulips visible in the background, neat modern interior, polished jewelry and nails, presentation of mid‑/pro makeup brand (Inglot) and a brush set described as normally >€300 (now ~€80). No overt luxury labels (La Mer, Diptyque) are shown, so evidence supports higher-than-average but not ultra‑luxury."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Clear talking-head format: the creator appears on camera, face centered in frame, makes eye contact and speaks directly to viewers (transcript in first person, on‑screen captions asking which products were used). Mouth movement and gesturing visible in frames."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is clearly and consistently beauty-focused: step‑by‑step makeup techniques, product names and numbers (foundations, primers, brushes, mascaras, lip products), demonstrations with tools (blender, brushes), and practical how‑tos throughout the transcript and frames."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No low‑cost retail brands (Shein, Temu, AliExpress, Lidl, Aldi) are shown or mentioned. On‑screen promo and spoken content reference Inglot and creator's palette/brushes only."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No pillow advertising detected in frames or transcript; all visible products are cosmetics/tools."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Advertising is thematically coherent: all promoted items relate to makeup/beauty (palette, brushes, foundations, primers, mascara, lipgloss). On‑screen promo code and min. order tie into the same product category."
},
"sales_authenticity": {
"Score": 90,
"Confidence": 80,
"Interpretation": "Promotion is integrated and specific: the creator demonstrates product use, names color/shade numbers and brush IDs, explains when/why to use primers (green for redness, pink for tired skin, yellow for oily), gives usage tips (wet/ dry blender), and shares follower feedback and personal examples. Presence of discount code and freebies shows sponsorship but the messaging contains concrete, realistic details and routine integration."
},
"frequency_of_advertising": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Advertising appears inside the content: repeated product mentions, visible product close‑ups, on‑screen discount code 'INA20' and free lipgloss promotion tied to order value."
},
"structured_thinking": {
"Score": 90,
"Confidence": 85,
"Interpretation": "Speech and demonstration show clear structure and reasoning: she lists products by function, explains which primers/foundations to use for specific skin issues, compares tools/tones, shows cause→effect (e.g., primer smoothing pores, concealer lifting), and gives stepwise tips and examples used by followers."
},
"knowledge_depth": {
"Score": 80,
"Confidence": 70,
"Interpretation": "Content demonstrates professional/mainstream knowledge: specific product roles, palette/brush selection, technique nuances (waterline pencils, cream contour workflow). Information aligns with advanced enthusiast / professional-mainstream level rather than narrow academic research — useful, detailed product/technique knowledge but not scientific innovation."
},
"age_over_30": {
"Score": 90,
"Confidence": 70,
"Interpretation": "Visual appearance and presentation (features, style, references such as 'my niece') strongly indicate the creator is older than 35. No explicit age statement, so confidence is moderate."
},
"intelligence": {
"Score": 85,
"Confidence": 70,
"Interpretation": "Demonstrates clear, organized communication: explains 'why' and 'how', uses precise product terminology and actionable tips, compares options, and integrates examples — signals of good communicative and analytical ability in the beauty domain."
},
"personal_values": {
"Score": 75,
"Confidence": 65,
"Interpretation": "Creator uses first‑person guidance, consistently emphasizes quality, practical help and customer service (invites viewers to send photos for shade selection) and states preferences (e.g., bridal makeup choices). These indicate stable principles around quality/self‑care, but explicit value statements are not strongly pronounced."
},
"enthusiasm": {
"Score": 85,
"Confidence": 80,
"Interpretation": "Tone is upbeat and engaging in transcript ('Mädels', invites viewers), facial expressions and gestures in frames look warm and energetic, and she runs promotions/giveaways — overall positive energy is visible."
},
"charisma": {
"Score": 80,
"Confidence": 70,
"Interpretation": "The creator engages the audience directly, uses inclusive language, demonstrates products live and offers concrete help and incentives (discounts, giveaways). Delivery is personable and persuasive, indicating decent charisma and ability to motivate viewers."
},
"expert_status": {
"Score": 50,
"Confidence": 60,
"Interpretation": "There are signs of professional experience (specific techniques, product numbers, tool recommendations, bridal makeup preferences), but no explicit credentials or clinical/professional environment visible. This supports a 'strong enthusiast / semi‑professional' level rather than confirmed licensed expert."
}
}
Comments (0)
No comments
|
https://www.instagram.com/reel/DTzPZZXCOGb
-
Comment ER: 0.00%
Analysis
{
"income_level": {
"Score": 70,
"Confidence": 70,
"Interpretation": "Visual markers point to above-average / comfortable lifestyle but not explicit luxury: neat modern interior (visible cabinetry), well‑groomed appearance, manicured nails, layered gold-tone necklace and hoop earrings, quality makeup and lighting. No clear premium brand labels (Aesop/La Mer/etc.) or luxury props visible, so I reduced the score and confidence."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Clear talking-head format: speaker is centered, looking into camera and speaking (transcript present). Mouth movement and direct address (e.g. 'Für mehr Make-Up-Tipps... folge mir') confirm on-camera personal speech."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly makeup/self-care focused: multiple frames show product application (concealer/bronzer/brush), step-by-step lifting tip text overlays and spoken instructions — strong and consistent beauty/self-care identity."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No visible advertising or logos for low-cost retailers (Shein, AliExpress, Temu, Lidl, Aldi) in the frames or captions; product shown appears as a makeup item without retailer branding."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No pillow advertising detected in frames or captions."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 85,
"Interpretation": "There is no mixture of heterogeneous ads visible. The content is cohesive: makeup technique demonstration and invitation to a makeup live — advertising (if any) is thematically aligned with beauty."
},
"sales_authenticity": {
"Score": 90,
"Confidence": 80,
"Interpretation": "When promotional language appears (invite to free live), the creator demonstrates products and explains 'how' and 'why' (line from ear to mouth, bronzer/rouge/concealer, blend bottom→up). This shows personal usage, practical demonstration and cause→effect explanation — authentic tone. Lack of visible long-form captions or brand claims lowers confidence slightly."
},
"frequency_of_advertising": {
"Score": 100,
"Confidence": 80,
"Interpretation": "A promotional element is present inside the content (call-to-action to join a free live and follow)."
},
"structured_thinking": {
"Score": 95,
"Confidence": 90,
"Interpretation": "Clear stepwise instruction and cause-effect reasoning: points out a common mistake ('macht das Gesicht schwerer'), gives a concrete alternative (draw line from middle of ear to mouth corner; sequence: bronzer, rouge, concealer; blend bottom→up) — demonstrates how/when/why."
},
"knowledge_depth": {
"Score": 80,
"Confidence": 80,
"Interpretation": "Advice shows practical, useful technique beyond trivial tips (blending direction, layered products for lifting). This fits advanced enthusiast / professional-mainstream knowledge (levels 3–4). Not academic or highly technical, so not scored at the top."
},
"age_over_30": {
"Score": 80,
"Confidence": 70,
"Interpretation": "Visual appearance (subtle facial maturity, styling, makeup choices) suggests an adult likely older than 35. The evidence is visual and not definitive, so I assign a moderate-high score with reduced confidence."
},
"intelligence": {
"Score": 85,
"Confidence": 75,
"Interpretation": "Speech in the transcript is structured and explanatory (identifies problem, proposes method, explains steps), indicating clear communicative and analytical ability. Presentation is concise and reasoned, supporting a higher intelligence rating."
},
"personal_values": {
"Score": 75,
"Confidence": 70,
"Interpretation": "First-person voice is present ('ich nehme', 'ich ziehe', 'ich verblende'), and the creator consistently promotes a beauty/self-care approach (preference for a lifted, elegant look). However, there are few explicit statements of deeper personal principles or audience-filtering language, so score is moderate."
},
"enthusiasm": {
"Score": 90,
"Confidence": 85,
"Interpretation": "Facial expressions, upbeat tone in transcript ('Ich freue mich auf dich') and lively demonstration of products indicate clear positive energy and enthusiasm."
},
"charisma": {
"Score": 85,
"Confidence": 80,
"Interpretation": "Engaging direct address, confident demonstration and a call-to-action to join a live session suggest the creator can connect and motivate viewers. Delivery and expressions are warm and persuasive in frames."
},
"expert_status": {
"Score": 50,
"Confidence": 70,
"Interpretation": "There are clear signs of practiced technique and teaching-style content (stepwise makeup method), which suggests a knowledgeable enthusiast or semi-professional. However, no explicit professional credentials, clinic/studio environment, or on-screen titles (e.g., 'Makeup Artist' or 'Cosmetologist') are visible, so evidence for full expert status is moderate."
}
}
Comments (0)
No comments
|
https://www.instagram.com/reel/DTzPHFDCBXb
-
Comment ER: 0.00%
Analysis
{
"income_level": {
"Score": 65,
"Confidence": 60,
"Interpretation": "Visual cues suggest a mid-to-premium lifestyle: neat, well-groomed appearance, polished makeup, manicured nails, gold hoop earrings and a soft angora-like sweater visible in multiple frames. No explicit luxury brand labels or other strong high-end markers (Aesop, La Mer, high-end interior, luxury car, travel) are present, so I assign a moderately above-average score with medium confidence due to limited environmental evidence."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Clear talking-head format: the creator's face is centered and dominant, eye contact with the camera is visible across frames, the transcription shows direct spoken address in German, and mouth movements/gestures align with speaking and explaining a technique."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly a makeup tutorial for hooded eyelids (text overlays: 'SCHLUPFLIDER? STOPP', 'Dieses Make-up ist extra für dich'), multiple close-up demonstrations of brushes, Q-tips and mascara, and the voiceover invites viewers to follow for more makeup tips — very strong, consistent beauty/self-care alignment."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No visible advertising or on-screen references to low-cost retailers (AliExpress, Shein, Temu, discount supermarkets) appear in the frames or overlays. Background and captions contain only makeup tutorial text and a follow call-to-action."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No pillow advertising or pillow brand mentions are present in the frames or captions; content is strictly a makeup tutorial."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 80,
"Interpretation": "There are no visible sponsored product categories or mixed unrelated ads in the analyzed frames; the content is focused on makeup technique only, so advertising (if present elsewhere) would not be seen here and thus appears thematically consistent within these frames."
},
"sales_authenticity": {
"Score": 100,
"Confidence": 60,
"Interpretation": "No explicit advertising text or product-push appears in the frames; the creator demonstrates a technique step-by-step which reads as authentic tutorial content rather than scripted promo. Because no sponsorship claims or product pitches are visible, I rate authenticity high but with moderate confidence (lack of visible ads reduces certainty about commercial style)."
},
"frequency_of_advertising": {
"Score": 0,
"Confidence": 90,
"Interpretation": "Across the provided frames and transcription there is no sign of paid advertising or sponsored product mentions — the content is a standalone makeup tutorial and a follower CTA; therefore advertising frequency within these frames is absent."
},
"structured_thinking": {
"Score": 30,
"Confidence": 80,
"Interpretation": "The content shows a stepwise demonstration (marking area with Q-tip, blending with brush, applying mascara) which implies procedural thinking, but the spoken/captioned text is short, directive and promotional ('This makeup is for you', 'simple, fast, effective') rather than offering explicit cause–effect explanations, comparisons or deeper reasoning. Low–moderate score for practical steps but limited explicit structured argumentation."
},
"knowledge_depth": {
"Score": 60,
"Confidence": 70,
"Interpretation": "The tutorial provides practical, actionable makeup technique for a specific problem (hooded eyelids), which places it at the level of advanced enthusiast / useful mainstream tips. It does not present rare scientific or professional-level detail in the visible frames, so it's useful but not deeply novel or specialist."
},
"age_over_30": {
"Score": 80,
"Confidence": 70,
"Interpretation": "Facial appearance and styling (mature skin texture, refined makeup approach and presentation) strongly indicate the creator is likely over 35. Age estimation from images is inherently uncertain, so confidence is moderate."
},
"intelligence": {
"Score": 70,
"Confidence": 60,
"Interpretation": "Communication is concise and clear; the creator demonstrates an understanding of a targeted problem and shows a practical solution in a focused manner. However, the short format limits visible evidence of complex explanation or deep analytical language, so I rate communicative/analytical intelligence as above average but not proven to be very high."
},
"personal_values": {
"Score": 40,
"Confidence": 60,
"Interpretation": "Frames emphasize practical beauty help and a friendly invitation to follow, but there is little explicit evidence of articulated guiding principles, strong value statements, or a clearly stated worldview. The content targets a specific audience (people with hooded eyelids), which hints at niche orientation, but does not strongly demonstrate the three 'own truth' pillars in the provided material."
},
"enthusiasm": {
"Score": 75,
"Confidence": 75,
"Interpretation": "Tone in captions and speech is positive and inviting ('Einfach, schnell, effektiv'; 'Ich freue mich auf dich'), and facial expressions are warm and engaged; the creator projects pleasant energy typical of tutorial/beauty creators."
},
"charisma": {
"Score": 70,
"Confidence": 65,
"Interpretation": "The presenter appears confident, well-styled and polished, with a direct address to viewers and a clear, targeted message — traits that are likely to engage and inspire viewers. Evidence is limited to short-form frames, so charisma appears moderate-strong but not demonstrably exceptional."
},
"expert_status": {
"Score": 50,
"Confidence": 55,
"Interpretation": "There is some evidence of skilled makeup technique (targeted tips for hooded eyelids, controlled brushwork) suggesting a competent enthusiast or semi-professional makeup creator. However, no explicit credentials, professional titles, clinical environment, or on-screen claims of professional status are visible, so expert status cannot be confirmed beyond moderate/semi-professional level."
}
}
Comments (0)
No comments
|
https://www.instagram.com/reel/DTyZ6tyjiss
File size 1351MB exceeds 200MB limit
Comment ER: 0.01%
Comments (15)
Text: 👏👏👏👏
Text: +
Text: +
Text: Und weiss du mein make up heute erinnert mich an mich😍😅 ich möchte mich immer dezent schminken wie bei deine rechte Seite- zart, süß und als Ergebnis bekomme ich doch wie deine linke, ausdrucksvoll und heiß 😅😅😅
Text: Liebe Ina , das war wieder mal ein schöner Abend mit dir 😊.Danke 🙂
Text: Sehr schön 💕
Text: +
Text: Liebe Ina, ich kann ja leider mittwochs nie live dabei sein, aber schaue mir im Nachhinein immer Deine Videos an. Du hast Dich wieder wunderschön geschminkt.Virken Dank, dass Du die Videos immer abspeicherst, damit man sich die später noch anschauen kann. Liebe Grüße, Britta🫶😘
Text: War ein sehr schöner Abend ❤️
Text: Es war ein toller Abend. Jedes Mal lernt man was neues 🔥😍vielen Dank liebe Ina 🫶🥰
Text: +
Text: War super wie immer❤️❤️dankeschön!!
Text: Mittwochs Live 20:00 Uhr ist Pflicht mittlerweile 🤩 Vielen lieben Dank für deine Mühe Liebe Ina 🫶🏻
Text: Ina du bist die beste ! 😍
Text: Vielen lieben Dank liebe Ina😘 ohne große Hoffnung mache ich bei Gewinnspielen mit, weil ich ja kaum was gewinne, aber heute hab ich gewonnen 🏅 ich freue mich rieeewsig
|
https://www.instagram.com/reel/DTyDGrZCM13
-
Comment ER: 0.00%
Analysis
{
"income_level": {
"Score": 50,
"Confidence": 40,
"Interpretation": "Mixed/neutral signals. The creator appears well-groomed (manicured nails, neat hair, tasteful small gold hoop earrings, clean white turtleneck) and uses mid-range make-up tools, but there are no clear premium/home-lifestyle markers (no visible luxury brands, premium candles, or upscale interior cues) in the frames. Evidence is limited to on-camera styling, so confidence is moderate-low."
},
"talking_head": {
"Score": 100,
"Confidence": 90,
"Interpretation": "Clear talking-head format: the blogger is on camera, facing the lens, speaking in first person (transcript: 'Ich zeige dir...', step‑by‑step instructions) with visible mouth movement and instructional gestures across frames."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly a makeup tutorial (palette, cotton swabs, tape, eyeliner, mascara). Transcript and on-screen text repeatedly reference makeup steps, so the creator is strongly aligned with beauty/self-care identity."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No on-screen advertising or branding for low-cost retailers (Shein, AliExpress, Temu, Aldi, Lidl etc.) is visible in the provided frames or transcript."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No pillow advertising detected in frames or transcript; Sleep & Glow not referenced either."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No advertising present to evaluate for thematic consistency; absent advertising implies no conflicting ad categories within the provided frames."
},
"sales_authenticity": {
"Score": 100,
"Confidence": 80,
"Interpretation": "No advertising content shown. Because there are no sponsored segments or promo copy in the frames/transcript, there are no signals of scripted/generic promotions to judge; therefore no inauthentic ad signals are visible."
},
"frequency_of_advertising": {
"Score": 0,
"Confidence": 95,
"Interpretation": "No advertising appears inside the analyzed content (frames and transcript show an organic makeup tutorial without promo mentions)."
},
"structured_thinking": {
"Score": 85,
"Confidence": 80,
"Interpretation": "The creator presents a clear step‑by‑step routine (transcript/on-screen text: 'zuerst klebe ich...', 'dann nehme ich...', 'dann verblende ich...', finishing with 'Mascara') — practical, ordered instruction rather than only opinions. This shows good procedural structure, though explanation depth is procedural rather than theoretical."
},
"knowledge_depth": {
"Score": 40,
"Confidence": 80,
"Interpretation": "Content demonstrates practical, usable technique (tape, three dots with cotton swab, blending, pigment, eyeliner) consistent with popular tutorial-level tips. This appears to be mass/mainstream or advanced-enthusiast level rather than niche professional or scientific expertise."
},
"age_over_30": {
"Score": 90,
"Confidence": 80,
"Interpretation": "Visual appearance in frames (facial features, styling, mature makeup choices) strongly suggests the creator is over 35. No explicit age stated, but visual cues make over‑35 likely."
},
"intelligence": {
"Score": 80,
"Confidence": 70,
"Interpretation": "Communicates clearly and concisely with logical sequencing in the tutorial; language in transcript is instructional and focused. The level of analysis is practical rather than deeply analytical, supporting a solid but not extreme rating."
},
"personal_values": {
"Score": 50,
"Confidence": 60,
"Interpretation": "Some first-person framing ('Ich zeige dir', 'Folge mir') and consistent beauty-focused content indicate an identity around make-up/self-care, but the frames lack explicit statements of deeper guiding principles or value-driven positioning, so evidence for a strong 'own truth' mechanism is moderate."
},
"enthusiasm": {
"Score": 70,
"Confidence": 75,
"Interpretation": "Facial expression and tone (from transcript and frames) are warm and engaged but not highly exuberant. The creator appears pleasant, confident and inviting rather than overtly energetic, giving a positive but measured vibe."
},
"charisma": {
"Score": 75,
"Confidence": 70,
"Interpretation": "The presenter is personable and engaging on camera (direct eye contact, close framing, demonstrative gestures). The polished look and clear instruction enhance appeal and likely inspire viewers, but there is moderate rather than exceptional emotional intensity in these frames."
},
"expert_status": {
"Score": 50,
"Confidence": 40,
"Interpretation": "Moderate evidence of strong makeup skill/experience (clean technique, helpful shortcut tips), but no explicit professional credentials, clinic/studio environment, or on-screen titles to confirm cosmetology/makeup-artist expert status. This suggests semi-professional or experienced enthusiast rather than proven certified expert."
}
}
Comments (1)
Text: Was ist das für eine schöne Farbe? Wo gibt es die!!!
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 75,
"overall_score": 65,
"overall_confidence": 55,
"comment_types": [
{
"type": "Product inquiry / Compliment",
"count": 1,
"purpose": "Genuine information-seeking and expression of interest (asks where to buy; indicates purchase intent)"
}
],
"interpretation": "Single comment reads as a natural German-language compliment plus direct product inquiry: \"What a beautiful color is that? Where can I get it?\" This signals genuine interest and potential purchase intent rather than typical bot/spam phrasing. Fakeness is assessed low (10) but confidence is moderate-high only because it's a single data point. For advertising feasibility this is a positive signal — the audience shows product-relevant engagement — but sample size is too small to make a strong decision. Recommended next steps: examine additional comments, commenter profile(s) (age, activity, follower count), ratio of similar inquiries, timing patterns, and overall engagement rate. Consider a small test campaign or request more comment batches from the influencer before a larger ad buy."
}
|
https://www.instagram.com/reel/DTyCvYFCCc9
-
Comment ER: 0.00%
Analysis
{
"income_level": {
"Score": 65,
"Confidence": 50,
"Interpretation": "Visual cues show a well-groomed creator: neat hairstyle, polished makeup, coordinated jewelry (gold hoop earrings and a delicate necklace) and a tidy, neutral indoor background. These suggest above-average spending on appearance and styling but there are no explicit premium-brand cues (no visible luxury product packaging, travel contexts, or branded interior items). Evidence is moderate but not definitive."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "The creator appears on camera, face clearly visible and centered, making eye contact and speaking directly to viewers. Transcript is first-person instructional and frames show mouth movement and gestures consistent with live speech and demonstration."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly a makeup tutorial: step‑by‑step application (bronzer, rouge, concealer), use of brushes and applicators, and an invitation to a makeup-focused live. The creator’s identity in these frames is clearly centered on beauty/self-care."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 85,
"Interpretation": "No visible signage, captions, or products associated with low-cost retailers (Shein, AliExpress, Temu, Lidl, Aldi etc.) appear in the provided frames or readable text."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No pillows or pillow advertising are visible in the frames; no on-screen references to pillow brands are present."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 80,
"Interpretation": "Any promotional content is narrowly focused on makeup/beauty (demonstrated products and a CTA to a free makeup live). There is no sign of heterogeneous, unrelated product categories within these frames."
},
"sales_authenticity": {
"Score": 90,
"Confidence": 85,
"Interpretation": "The creator demonstrates concrete how‑to steps (where to draw lines, which products to layer, blending direction), shows product use on camera, and gives a clear practical rationale (lifting effect). This matches many authenticity criteria (usage, when/how, realistic demo). No explicit brand claim text is visible, but instructional tone is personal and specific."
},
"frequency_of_advertising": {
"Score": 100,
"Confidence": 60,
"Interpretation": "The content includes a clear promotional CTA (inviting viewers to a free live and asking to follow) and shows product use repeatedly in the clip, which indicates advertising/promotion occurs inside the content. However, it’s not explicit paid-brand advertising in the frames, so confidence is moderate."
},
"structured_thinking": {
"Score": 95,
"Confidence": 90,
"Interpretation": "The creator identifies a common mistake, explains why it makes the face look heavier, then gives a stepwise alternative (line from middle of ear to mouth corner; bronzer, rouge, concealer lines; blend bottom-to-top) and describes the resulting effect. This is a clear cause→solution structure with procedural steps."
},
"knowledge_depth": {
"Score": 75,
"Confidence": 80,
"Interpretation": "Advice is practical and specific (application angles, layering, blending direction) — consistent with advanced enthusiast / professional-mainstream knowledge (levels 3–4). It is useful and non-trivial but not technical or scientific; no deep professional jargon or contraindications are provided in the frames."
},
"age_over_30": {
"Score": 80,
"Confidence": 60,
"Interpretation": "Facial features, styling, and presentation suggest a mature adult likely over 35, but precise age cannot be determined from frames alone; evidence leans toward over‑35 but is not definitive."
},
"intelligence": {
"Score": 85,
"Confidence": 75,
"Interpretation": "Speech (transcript) and demonstration are logical, clear and explanatory. The creator organizes steps, explains reasoning (why the common method is poor and why her method works), and communicates succinctly — signals of good communicative and analytic ability."
},
"personal_values": {
"Score": 80,
"Confidence": 70,
"Interpretation": "The creator speaks in first person, expresses clear preferences for an elegant, lifted look, gives prescriptive guidance, and invites like‑minded viewers to a live — indicating a value anchor around beauty/self-care and an expressed voice that filters for a specific audience. Stronger evidence of broader value statements is not present in these frames."
},
"enthusiasm": {
"Score": 85,
"Confidence": 85,
"Interpretation": "Facial expressions, lively instructional tone in transcript and a warm CTA ('Ich freue mich auf dich') convey positive energy and friendliness. Gestures and smiling are visible across frames."
},
"charisma": {
"Score": 80,
"Confidence": 70,
"Interpretation": "The creator is engaging on camera, uses direct address, expressive gestures and invites viewers to join a live — all signs of on-camera charisma. Audience reaction data is absent, so assessment is based solely on delivery and presence."
},
"expert_status": {
"Score": 60,
"Confidence": 65,
"Interpretation": "Frames show a practiced technique, specific procedural knowledge and a teaching format consistent with a strong enthusiast or semi-professional makeup educator. There is no visible professional credential, clinic environment, or explicit title shown, so evidence for formal expert status is moderate but not conclusive."
}
}
Comments (2)
Text: Wie zauberhaft du das erklärst ♥️✨
Analysis: {
"fakeness_score": 12,
"fakeness_confidence": 70,
"overall_score": 45,
"overall_confidence": 60,
"comment_types": [
{
"type": "Praise / Compliment",
"count": 1,
"purpose": "Positive reinforcement and social proof — expresses appreciation for the creator's explanation and encourages the creator/audience."
}
],
"interpretation": "The single comment reads in German: \"Wie zauberhaft du das erklärst ♥️✨\" (\"How magically you explain that\"). Tone and wording are natural, specific to the content (praising the explanation) and include supportive emojis, which together suggest a genuine follower reaction rather than a generic spam comment. Because the sample is only one comment, this is a limited data point: a low fakeness score is appropriate but should be treated cautiously. For influencer-advertising decisions this isolated positive comment is a small signal of engaged audience sentiment but not sufficient to judge overall engagement authenticity or reach. Recommended next steps: review a larger set of recent comments for repetition/generic phrasing, inspect commenter profiles for follower counts/activity, compare comments-to-likes ratio across posts, and check for repeated identical comments across multiple posts to detect coordinated or fake engagement."
}
Text: Welche Produkte benutzt du?
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 60,
"overall_score": 45,
"overall_confidence": 55,
"comment_types": [
{
"type": "Product inquiry / genuine engagement",
"count": 1,
"purpose": "Asking which products the influencer uses — indicates interest in the influencer's routine and potential purchase intent; useful for brand conversion and partnership value."
}
],
"interpretation": "The single comment, \"Welche Produkte benutzt du?\" (\"Which products do you use?\"), is a straightforward product inquiry and reads as authentic follower engagement rather than obvious bot or spam. This type of question signals purchase intent or at least curiosity, which is positive for advertiser interest. However, assessment is highly limited by sample size (one comment) and lack of contextual metadata (posting frequency, other comments, likes, commenter profile age/credibility, timing). There is a small possibility it's a generic automated comment or a competitor probing, but linguistic specificity and natural phrasing reduce that likelihood. Overall, the comments show genuine interest but extremely low volume — useful signal but insufficient alone to judge audience quality or ad feasibility. Recommend reviewing more comments, commenter profiles, engagement rate, and comment diversity before making an advertising decision."
}
|
https://www.instagram.com/reel/DTyBOFWiMlL
-
Comment ER: 0.00%
Analysis
{
"income_level": {
"Score": 60,
"Confidence": 40,
"Interpretation": "Visual cues (neat, modern interior visible in background, well‑groomed manicure, coordinated jewelry set and tasteful makeup) suggest a comfortable, above‑average lifestyle but there are no clear premium brand signals (no visible Aesop/La Mer packaging, luxury logos or high‑end car/travel shots). Evidence is mixed and limited to a few domestic lifestyle markers, so confidence is moderate–low."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Blogger appears on camera, facing the lens and speaking (transcript: 'Ich liebe Lidstrich...'), with mouth movements and direct eye contact visible — clear talking‑head format and a step‑by‑step demonstration."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly a makeup tutorial ('3 SEKUNDEN LIDSTRICH', 'FOLGE FÜR MEHR MAKE UP TIPPS') and frames show direct application of eyeliner and closeups of makeup — strong, explicit alignment with beauty/self‑care."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No visual or textual evidence of advertising for low‑cost retailers (Shein, AliExpress, Temu, Lidl, Aldi etc.) appears in the provided frames."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No pillows or pillow advertisements are visible in the frames; no indication of Sleep & Glow or other pillow ads."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 80,
"Interpretation": "All visible on‑screen messaging and content relate to makeup/eyeliner tips. There is no mixture of unrelated ad categories in the provided frames, so thematic focus is consistent (beauty/makeup)."
},
"sales_authenticity": {
"Score": 80,
"Confidence": 60,
"Interpretation": "Frames show the blogger personally demonstrating product use (holding applicator, applying eyeliner step‑by‑step) which supports authentic, usage‑based promotion. However, there is no readable sponsored caption or explicit first‑person testimonial text in the frames to fully confirm authenticity, so confidence is moderate."
},
"frequency_of_advertising": {
"Score": 0,
"Confidence": 90,
"Interpretation": "No explicit advertising (no brand promo, sponsor label, or product call‑to‑action beyond 'follow for more tips') is present in the analyzed frames, so advertising frequency is assessed as absent."
},
"structured_thinking": {
"Score": 60,
"Confidence": 50,
"Interpretation": "The content shows a stepwise demonstration (preparation → draw → adjust) which indicates practical structure, but the visible transcript/text is limited to short statements ('I love eyeliner...'), without extended explanation of reasoning, comparisons, or cause–effect; evidence for deeper structured argumentation is moderate."
},
"knowledge_depth": {
"Score": 40,
"Confidence": 60,
"Interpretation": "The tutorial demonstrates a common makeup technique (quick eyeliner). This is broadly accessible mainstream/enthusiast knowledge rather than professional or research‑level insight. Frames lack technical terminology or rare/novel information, so the content sits closer to mass or enthusiast level."
},
"age_over_30": {
"Score": 90,
"Confidence": 80,
"Interpretation": "Facial appearance, skin texture and styling in the frames are consistent with someone clearly older than 35; visual indicators point to mid‑age rather than a much younger creator."
},
"intelligence": {
"Score": 60,
"Confidence": 40,
"Interpretation": "Blogger presents a concise, functional demonstration and composes the tutorial clearly on camera, suggesting practical communicative ability. There is limited evidence of complex reasoning or advanced vocabulary in the provided frames, so assessment of higher cognitive/analytical intelligence is uncertain."
},
"personal_values": {
"Score": 40,
"Confidence": 50,
"Interpretation": "Frames show a clear focus on makeup/self‑presentation and an invitation to follow for tips, which implies value placed on beauty/self‑care. However, explicit statements of principles, consistent worldview, or value‑driven polemics are not present in the images/text, so evidence for a strong 'own truth' mechanism is weak."
},
"enthusiasm": {
"Score": 75,
"Confidence": 60,
"Interpretation": "Blogger appears engaged and positive while demonstrating (direct address, inviting text overlays). Facial expressions and the energetic, bold on‑screen text ('3 SEKUNDEN') convey optimism and a lively tone, though the evidence is visual and not highly emotive speech in the transcript."
},
"charisma": {
"Score": 65,
"Confidence": 50,
"Interpretation": "Close framing, steady eye contact, and a hands‑on demonstration create a personable, approachable presence likely to engage viewers. The content is not highly theatrical but has enough warmth and confidence to be moderately inspiring."
},
"expert_status": {
"Score": 50,
"Confidence": 40,
"Interpretation": "There is evidence of practiced technique and tutorial format (consistent application steps), suggesting a skilled enthusiast or semi‑professional. However, no professional credentials, medical/clinic environment, or explicit expert titles appear in the frames, so full expert status cannot be confirmed."
}
}
Comments (1)
Text: Könntest du evtl mal was über make up oder fondation sagen, für die Haut ab 50 und was sich nicht in Falten ansetzt, dass wäre toll!
Analysis: {
"fakeness_score": 5,
"fakeness_confidence": 85,
"overall_score": 65,
"overall_confidence": 65,
"comment_types": [
{
"type": "Product inquiry / request",
"count": 1,
"purpose": "An authentic-seeming follower asking for makeup/foundation recommendations for skin over 50 that does not settle into wrinkles (seeking actionable advice/product suggestions)."
}
],
"interpretation": "The single comment is a natural, specific request in German for makeup/foundation advice for skin 50+, which reads as genuine engagement rather than a generic or promotional reply. This indicates at least some audience interest in age-targeted cosmetic content and suggests relevance for beauty/anti‑aging advertisers. Limitations: analysis is based on one comment only — there is no volume, timing, like/reply context, or commenter profile data to confirm audience size or account authenticity. Recommended next steps before purchasing ads: review a larger sample of comments for similar intent, check commenter profiles for real followers, measure overall engagement rate, and verify follower demographics to confirm a substantial mature-skin audience."
}
|
https://www.instagram.com/reel/DTyAVPkiPwN
-
Comment ER: 0.00%
Analysis
{
"income_level": {"Score": 70, "Confidence": 50, "Interpretation": "Visual cues point to an above‑average / mid‑premium lifestyle: neat modern kitchen cabinetry in the background, manicured nails, a gold mesh watch strap + beaded bracelet, and a delicate gold necklace (clover motif). Makeup, clothing (soft textured cardigan) and general grooming look polished. No clear visible luxury brand logos, so I avoid scoring at premium/luxury maximum — confidence moderate because brand-level evidence is absent."},
"talking_head": {"Score": 100, "Confidence": 95, "Interpretation": "Strong talking‑head signals: face is centered and dominant in frame, she looks into the camera and the transcript shows first‑person spoken instructions in German. Multiple frames show mouth movement and active demonstration while speaking — clear direct-to-camera explanatory format."},
"beauty_alignment": {"Score": 100, "Confidence": 95, "Interpretation": "Content is explicitly a makeup/self‑care tutorial: on‑screen text 'SCHEREN MAKE‑UP', step‑by‑step instructions (use scissors, kajal, blend, add glitter, mascara) and visible use of makeup products. The creator’s identity here is clearly beauty/self‑care focused."},
"low_end_ads_absence": {"Score": 100, "Confidence": 90, "Interpretation": "No visible mentions, logos, or captions referencing low‑cost retailers (Shein, AliExpress, Temu, Lidl, Aldi etc.) in the frames or transcript. Content shows product use but not retailer advertising."},
"pillow_ads_constraint": {"Score": 100, "Confidence": 95, "Interpretation": "No pillow advertising visible in frames and no pillow brand mentioned in captions/transcript."},
"ads_focus_consistency": {"Score": 100, "Confidence": 85, "Interpretation": "There is effectively no advertising present; all visible content is thematically coherent (makeup tutorial). No sign of mixed, unrelated product categories in these frames."},
"sales_authenticity": {"Score": 90, "Confidence": 80, "Interpretation": "Although explicit sponsored messaging is absent, the content reads as authentic tutorial: step‑by‑step demonstration (how to use the scissors, then kajal and blending), first‑person voice in transcript, realistic routine integration. Lack of readable sponsor captions reduces absolute confidence but instructional tone suggests trustworthiness."},
"frequency_of_advertising": {"Score": 0, "Confidence": 95, "Interpretation": "No advertising instances detected in the provided frames/transcript — it's a pure tutorial/instructional clip with a follow request, not product ads."},
"structured_thinking": {"Score": 70, "Confidence": 80, "Interpretation": "The creator gives a clear step sequence (place scissors gently → draw small corner with kajal → blend → glitter + mascara), which shows practical, structured instruction. Explanations are concise but limited in causal depth (few comparisons or extended reasoning), so score is moderate‑high."},
"knowledge_depth": {"Score": 75, "Confidence": 80, "Interpretation": "The ‘scissor technique’ is a practical, somewhat niche makeup trick (useful, actionable) — falls into advanced enthusiast knowledge rather than professional medical/scientific insight. It's specific and not purely mass advice, but not academic or rare."},
"age_over_30": {"Score": 80, "Confidence": 70, "Interpretation": "Facial features, styling, makeup choices and presentation suggest a woman likely over 35 (mature professional styling). Age estimation from frames is inherently uncertain, so confidence is moderate."},
"intelligence": {"Score": 75, "Confidence": 70, "Interpretation": "Speech (per transcript) and demonstration are concise, logically ordered and communicative — practical intelligence and clarity are evident. There is limited extended analytical depth in this short clip, so score is good but not extreme."},
"personal_values": {"Score": 40, "Confidence": 70, "Interpretation": "The creator uses first‑person language ('Ich zeige dir', 'Ich freue mich auf dich'), showing some personal voice, but there are no explicit stable principles, strong worldview statements, or filtering language in these frames. Evidence for deep 'own truth' transmission is limited."},
"enthusiasm": {"Score": 85, "Confidence": 80, "Interpretation": "Frames and transcript show a warm, upbeat tone (inviting follow, friendly phrasing), natural smiles and engaged facial expressions — overall positive energy is clearly visible."},
"charisma": {"Score": 75, "Confidence": 70, "Interpretation": "The presenter is confident, engaging and demonstrative, which is charismatic in a tutorial context (clear eye contact, controlled gestures, inviting closing). Not heavily theatrical or mission‑driven, so score is solid but not maximal."},
"expert_status": { "Score": 50, "Confidence": 60, "Interpretation": "There is moderate evidence of makeup skill and professional technique (confident demonstration, stepwise method), suggesting a strong enthusiast or semi‑professional. No visible credentials, clinical environment, or explicit title (e.g., 'Makeup Artist', 'Cosmetologist') are shown in frames or captions, so expert status cannot be asserted with high confidence." }
}
Comments (0)
No comments
|
https://www.instagram.com/reel/DTyACHBiH14
-
Comment ER: 0.00%
Analysis
{
"income_level": {
"Score": 70,
"Confidence": 60,
"Interpretation": "Visual cues suggest a comfortable, above-average lifestyle but not clearly ultra‑luxury. Evidence: neat, professionally done manicure, gold‑tone mesh watch, delicate necklace (Van Cleef‑style clover look), well‑applied premium‑looking makeup, tidy modern kitchen background and tasteful clothing (soft grey cardigan). No explicit high‑end brand labels (Aesop, La Mer, Diptyque) or luxury‑car/travel signals are visible, so premium/luxury status is plausible but not confirmed."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Strong talking‑head format: the creator appears on camera, face is centered and dominant, mouth movements and stepwise spoken instructions are visible/in the transcript ('Ich zeige dir...', instructive steps). Eye contact with camera and direct address to viewer are clear in multiple frames."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly makeup/self‑care: multiple closeups of eye/makeup application, use of tools (scissors, kajal, brushes), on‑screen text 'SCHEREN MAKE‑UP' and spoken tutorial steps show a clear, stable focus on beauty and self‑care."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No visible advertising or logos for low‑cost retailers (Shein, Temu, AliExpress, Lidl, Aldi etc.) in frames or on‑screen text. Content is a tutorial without retail promo cues."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No pillows or pillow advertising visible in frames; no on‑screen mentions of pillow brands. Constraint satisfied."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No advertising present; the content is thematically consistent (makeup tutorial). Therefore advertising focus is coherent (no mixed, unrelated product categories shown)."
},
"sales_authenticity": {
"Score": 100,
"Confidence": 85,
"Interpretation": "No explicit ad copy or sponsored messaging appears in the frames. The video reads as a demonstrative, step‑by‑step tutorial (shows how/when to use scissors and kajal), which is consistent with authentic product use rather than scripted ad language. Because there is effectively no promo, authenticity is high based on available signals."
},
"frequency_of_advertising": {
"Score": 0,
"Confidence": 95,
"Interpretation": "No advertising detected across the provided frames or transcript; content is instructional rather than promotional."
},
"structured_thinking": {
"Score": 85,
"Confidence": 80,
"Interpretation": "Clear, procedural explanation visible in transcript and captions: stepwise instructions ('Schere ganz sanft ansetzen', 'mit Kajalstift eine kleine Ecke ziehen', 'leicht verblenden') and a stated expected result ('so entsteht eine perfekte klare Linie'). Shows cause→effect and a how‑to structure, demonstrating organized thinking for the tutorial."
},
"knowledge_depth": {
"Score": 70,
"Confidence": 70,
"Interpretation": "The creator demonstrates a specific technique (scissor technique for eyeliner), which is a practical, slightly specialized makeup trick (advanced enthusiast level). This is useful and more niche than mass tips but not academic or professional‑only knowledge; evidence of deeper theory or contraindications is not present."
},
"age_over_30": {
"Score": 80,
"Confidence": 60,
"Interpretation": "Visual appearance (facial features, skin texture, mature styling) suggests the creator is likely over 35. Not definitive from images alone, so confidence is moderate."
},
"intelligence": {
"Score": 75,
"Confidence": 60,
"Interpretation": "Demonstrates clear, concise instructional speech and practical problem‑solving (technique to create a crisp eyeliner). Speech in transcript is structured and purposeful. There is evidence of applied, practical intelligence rather than academic argumentation; confidence moderate due to limited verbal content."
},
"personal_values": {
"Score": 40,
"Confidence": 60,
"Interpretation": "Some first‑person voice present ('Ich zeige dir', 'Ich freue mich auf dich'), showing personal engagement, but no explicit statements of stable principles, worldview, or value‑driven filtering of audience. The content focuses on technique rather than explicit values or long‑form personal stances."
},
"enthusiasm": {
"Score": 70,
"Confidence": 70,
"Interpretation": "Tone and transcript end with an upbeat CTA ('Und jetzt folge mir... Ich freue mich auf dich!') and facial expressions are pleasant and engaged. Energy is friendly and professional rather than exuberant, so moderately high enthusiasm is visible."
},
"charisma": {
"Score": 75,
"Confidence": 65,
"Interpretation": "Close framing, confident demonstration, direct address and polished presentation (nail/cosmetic care, clear visuals) create an engaging presence. The creator projects approachable authority and invites followers, indicating decent charisma and persuasive ability."
},
"expert_status": {
"Score": 50,
"Confidence": 50,
"Interpretation": "Moderate evidence of expertise as a skilled makeup practitioner (demonstrates a specific technique and uses tools confidently), but no explicit professional credentials, clinic/studio environment, or on‑screen titles (makeup artist/cosmetologist). This suggests experienced enthusiast or semi‑professional rather than a clearly documented expert."
}
}
Comments (0)
No comments
|
https://www.instagram.com/reel/DFCe11mso4y
-
Comment ER: 0.02%
Analysis
{
"income_level": {
"Score": 65,
"Confidence": 60,
"Interpretation": "Visual cues indicate a polished, middle-to-upper-middle lifestyle (well-groomed nails, tidy modern interior, neat jewellery, professional makeup and clothing). No clear luxury-brand markers or high-end lifestyle signals are visible, so I avoid assigning a premium/luxury score."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Clear talking-head format: the blogger is on camera, looks into the lens, mouth movements match the provided transcript and she speaks directly to the viewer while demonstrating techniques."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly makeup instruction (lip-lining technique, lipstick application with brush, mentions of Smoky Eye, daily/party makeup). Text overlays and actions strongly tie the channel to beauty/self-care."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No visible advertising or on-screen text for low-cost retailers (AliExpress, Shein, Temu, Lidl, etc.) appears in the frames or transcript."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No pillow advertising is present in the frames; overlays promote live makeup lessons, not pillows."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Promotional content visible is coherent and beauty-focused (invites to follow, free live makeup lessons). Advertising themes are consistent with the blogger's makeup niche."
},
"sales_authenticity": {
"Score": 90,
"Confidence": 90,
"Interpretation": "Promotion is embedded in useful, concrete instruction: she explains how to apply lipstick (use a brush), where to start for fuller lips, why (longevity, fuller look) and invites viewers to free live lessons — signs of authentic, instruction-driven promotion rather than generic scripted selling."
},
"frequency_of_advertising": {
"Score": 100,
"Confidence": 95,
"Interpretation": "The video contains active self-promotion (multiple text overlays and spoken invitation to follow and attend a Wednesday 20:00 live), so advertising is present inside the content."
},
"structured_thinking": {
"Score": 90,
"Confidence": 90,
"Interpretation": "Demonstrates structured guidance: explains why lips look narrower, provides step‑by‑step actions (start outside, use a brush), and specifies when/where to learn more (scheduled live). Clear cause→effect and procedural cues are present."
},
"knowledge_depth": {
"Score": 60,
"Confidence": 80,
"Interpretation": "Advice is practical and useful (makeup technique), but the content shown is mainstream makeup knowledge (advanced enthusiast / popular-professional level) rather than niche scientific or deeply technical expertise."
},
"age_over_30": {
"Score": 85,
"Confidence": 70,
"Interpretation": "Visual appearance (facial features, styling) and presentation suggest the blogger is likely in the mid-30s to 40s range; not definitive but reasonably indicated by the frames."
},
"intelligence": {
"Score": 80,
"Confidence": 70,
"Interpretation": "Communication is clear, structured and explanatory (why/how/when), showing good practical reasoning and the ability to teach — indicators of solid communicative and analytical ability based on the transcript and demonstrations."
},
"personal_values": {
"Score": 60,
"Confidence": 60,
"Interpretation": "She uses first-person language and promotes learning (values education/self-improvement), but there are limited explicit statements of stable personal principles or strong value-driven positioning in the provided frames."
},
"enthusiasm": {
"Score": 85,
"Confidence": 85,
"Interpretation": "Tone and text overlays are inviting and positive (encourages following, free live lessons). Facial expressions and spoken invitations suggest warm, upbeat energy."
},
"charisma": {
"Score": 80,
"Confidence": 75,
"Interpretation": "She directly engages the viewer, demonstrates techniques confidently and invites participation (live session). Visual delivery and friendly appeal indicate good charismatic presence likely to inspire viewers."
},
"expert_status": {
"Score": 60,
"Confidence": 80,
"Interpretation": "Evidence of professional-level practice (demonstrations, scheduled live teaching) suggests a strong enthusiast or semi‑professional makeup educator, but no explicit credentials or medical/professional titles are visible, so full expert status cannot be confirmed."
}
}
Comments (15)
Text: Sehr informativ
Analysis: {
"fakeness_score": 35,
"fakeness_confidence": 45,
"overall_score": 45,
"overall_confidence": 40,
"comment_types": [
{
"type": "Short positive / generic comment",
"count": 1,
"purpose": "Positive feedback / social proof / low-effort engagement; signals approval but provides no substantive discussion or personal connection."
}
],
"interpretation": "Only a single comment ('Sehr informativ' — 'Very informative') was available. Its brevity and generic wording are consistent with low-effort positive engagement: this can be genuine (a quick appreciative reply) or a typical bot/generic commenter phrase used to boost perceived engagement. The language matches a German-speaking audience, which slightly lowers suspicion if the influencer's content/audience is German. However, with a sample size of one there is high uncertainty. For advertising feasibility this single comment provides weak evidence of a genuinely engaged, conversational audience. Recommend analyzing a larger sample of comments, commenter profiles (real names, avatars, follower counts, comment histories), comment timing patterns, like-to-comment ratios, and presence of back-and-forth replies to better judge authenticity and ad suitability."
}
Text: ❤️
Analysis: {
"fakeness_score": 60,
"fakeness_confidence": 45,
"overall_score": 30,
"overall_confidence": 40,
"comment_types": [
{
"type": "emoji_reaction",
"count": 1,
"purpose": "Simple positive reaction (heart). Indicates approval/affection but carries very low informational value; can be genuine quick-engagement from a real follower or produced by low-effort/bot accounts."
}
],
"interpretation": "Only a single comment (a heart emoji) is provided. This is a low-signal data point: short emoji reactions are extremely common and ambiguous — they occur both from real followers and from inorganic/low-effort accounts. Given only this comment, I cannot confidently assess authenticity or audience quality. Fakeness risk is moderate (scored 60) because emoji-only comments are a common pattern in inauthentic engagement, but confidence is limited due to lack of context and sample size. For advertising feasibility, the evidence is weak and leans toward 'do not rely on this post alone' (overall score 30). Recommended next steps before purchase: obtain the full comments list and likes for multiple recent posts, sample commenter profiles (activity, follower counts, follower/following ratios), engagement rates over time, and look for repetition (same short emojis/comments across many posts). If many comments are similarly minimal or from suspicious accounts, treat the audience as likely low-quality and either decline or run a very small test campaign. If additional, varied, and substantive comments and authentic commenter profiles are supplied, reassess."
}
Text: Ich liebe deine Tipps😍😍😍
Analysis: {
"fakeness_score": 30,
"fakeness_confidence": 45,
"overall_score": 50,
"overall_confidence": 20,
"comment_types": [
{
"type": "generic praise/compliment with emojis",
"count": 1,
"purpose": "Positive reinforcement / social proof — expresses appreciation for the creator's tips in a short, enthusiastic way to signal approval and encourage the creator."
}
],
"interpretation": "Comment analyzed (original: \"Ich liebe deine Tipps😍😍😍\" — translation: \"I love your tips😍😍😍\"). This is a short, positive, emoji-heavy compliment. Such comments serve as social proof and can help perceived engagement, but they are low-information: they do not reference specific content, include no questions or conversation, and are single-line praise — characteristics common to both genuine quick-reacting followers and automated/generic engagement. I rated the fakeness at 30/100 (moderate-to-low probability of being fake) because the language is plausible for a real follower yet generic enough to be used by bots or comment farms; the confidence is limited (45/100) due to having only one comment to evaluate and no metadata (account age, username pattern, posting time, or other comments). The overall suitability score for advertising based solely on this comment is neutral (50/100) with low confidence (20/100) — a single positive but generic comment is insufficient evidence of an engaged, authentic audience. Recommendation: do not make ad buying decisions from this single comment. Collect more data points — number and variety of comments, commenter profiles and follower counts, like-to-comment ratio, temporal patterns, recurring commenter behavior, and audience demographics. Run automated checks for bot-like usernames and repeated phrasing, and, if possible, request influencer audience insights or use third-party influencer-audit tools to measure engagement authenticity before committing to advertising."
}
Text: Was ist das von einer Lippenstift? Der ist ja wunderschön und ich mag solche Farbe. Vielen Dank Voraus.
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 65,
"overall_score": 60,
"overall_confidence": 55,
"comment_types": [
{
"type": "product inquiry",
"count": 1,
"purpose": "Ask which product (which lipstick) is used — indicates genuine interest and possible purchase intent."
},
{
"type": "compliment / praise",
"count": 1,
"purpose": "Positive sentiment about the lipstick color — supports influencer appeal and favorable perception."
},
{
"type": "engagement / conversational",
"count": 1,
"purpose": "Invites a reply from the influencer (thanks in advance) — increases meaningful engagement potential."
}
],
"interpretation": "This single comment reads like an authentic user: it asks a specific product question, includes a compliment, and requests a reply. The grammar is slightly off but natural for a non-native speaker, which reduces the likelihood of it being bot-generated or a stock fake comment. Fakeness is low (10/100) but confidence is moderate because assessment is based on one comment only. For advertising feasibility: the comment is a positive signal (product interest and engagement) but insufficient on its own to conclude the audience quality. Recommended additional checks before purchase: sample more comments for diversity (are many similar/generic comments present?), inspect commenter profiles for real follower counts and activity, compute engagement rate vs follower count, check timing patterns (bursts of comments), and review conversion metrics from prior sponsored posts. Based on this single comment, the post shows some genuine product interest, so it contributes positively to ad feasibility, but you should base decisions on a larger sample of comments and profile-level metrics."
}
Text: Schöne Farbe 😍
Analysis: {
"fakeness_score": 60,
"fakeness_confidence": 40,
"overall_score": 55,
"overall_confidence": 30,
"comment_types": [
{
"type": "Generic positive compliment",
"count": 1,
"purpose": "Express appreciation/positive reaction to visual content (short praise + emoji). Often used to signal engagement or approval without substantive interaction."
}
],
"interpretation": "There is a single short, positive comment: \"Schöne Farbe 😍\" (\"Nice color\"). This is a generic compliment that could come from a genuine follower, a casual viewer, or an automated/bought account — the message alone lacks distinctive personal detail, question, or account-specific reference that would indicate genuine interest. Given only this one data point, fakeness is moderately likely (many bots and engagement farms post brief praise with emojis), but confidence is limited because we lack contextual signals (commenter profile, account age, comment timing, volume and variety of other comments, likes on the comment, and repetition patterns).\n\nFor advertising feasibility: this single comment does not provide strong evidence either for or against authentic audience engagement. Recommend broader checks before ad purchase: inspect a larger sample of recent comments for repetition or copy-paste patterns, analyze commenter profiles (follower counts, activity, profile photos), check engagement rate (likes vs followers), look for substantive comments or conversations, and review posting frequency and audience demographics. Based on the one comment alone I give a cautious, near-neutral suitability score; do deeper due diligence before committing budget."
}
Text: Inna vielen Dank für deine tolle Tips ❤️
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 80,
"overall_score": 70,
"overall_confidence": 60,
"comment_types": [
{
"type": "positive/thankful",
"count": 1,
"purpose": "Expresses gratitude and compliments the creator's tips; signals genuine engagement and social approval (social proof)."
}
],
"interpretation": "The single comment ('Inna vielen Dank für deine tolle Tips ❤️') reads as a direct, positive thank-you to the influencer (uses the influencer's name, a heart emoji, and references 'tips'). Language contains a minor grammatical inconsistency but that is common in real user comments and does not indicate automation. There are no hallmarks of bot or promotional comments (no generic superlatives, no tags, no links, no short one-word spam). Given this one example, the likelihood the comment is genuine is high (fakeness score low), but confidence is limited by sample size. For advertising feasibility: this comment is a small positive signal (shows audience engagement and appreciation for actionable content), but a single comment is insufficient to judge audience quality or overall engagement patterns; recommend reviewing a larger sample of comments, like-to-follower ratio, comment depth across multiple posts, timing patterns, and follower authenticity checks before purchase decisions."
}
Text: Deine manicure ist so schön. Erzähl uns mal bitte auch etwas über deine Handpflege. Du hast wunderschöne Hände.
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 65,
"overall_score": 60,
"overall_confidence": 45,
"comment_types": [
{
"type": "Compliment + Content Request",
"count": 1,
"purpose": "Praise the influencer's manicure/appearance and request information about hand care; shows interest and prompts further content engagement (likely genuine follower engagement from a beauty-interested user)."
}
],
"interpretation": "The single comment is a personalized compliment mentioning the manicure and hands, plus a direct request for hand-care information. Language is specific and uses polite phrasing ('Erzähl uns mal bitte'), which reduces likelihood of being an automated generic bot comment. There are no obvious spam markers (repeated emojis, links, or generic one-word phrases). Based on this sample, the comments signal authentic audience interest in beauty/hand-care topics — a positive indicator for advertisers in nail, manicure, or hand-care categories. However, this assessment is based on a single comment: conclusions are preliminary. To increase confidence, analyze a larger comment sample and reviewer metadata (commenter profile age/follower count, comment timing patterns, repetition across posts, like counts on comments). Recommendation: proceed cautiously — influencer appears relevant for handcare/nail advertisers, but verify overall comment diversity, engagement rates, and commenter authenticity before purchase."
}
Text: Was für einen Lidschatten nimmst du? Tolle Farbe😍
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 80,
"overall_score": 60,
"overall_confidence": 65,
"comment_types": [
{
"type": "Product inquiry + compliment",
"count": 1,
"purpose": "Ask which eyeshadow/product is used and express positive sentiment (emoji). Indicates genuine interest in product and potential purchase intent."
}
],
"interpretation": "The single comment ('Was für einen Lidschatten nimmst du? Tolle Farbe😍') reads as organic: it's in natural German, uses direct address ('du'), asks a specific product question and includes a positive emoji. These features are typical of real followers seeking product details rather than generic bot/spam comments. Based on this one sample the probability of it being fake is low. However, one comment is an extremely small sample for judging overall audience authenticity or engagement quality. For advertising feasibility this is a mildly positive signal (shows product interest), but you should not base a buy decision on this alone. Recommended next steps: examine a larger set of recent comments for repetition/generic phrasing, check commenter profiles (activity, follower counts), like-to-comment ratio, timing patterns, and conversion metrics (click-throughs, tracked affiliate sales) to form a reliable assessment."
}
Text: Sind dann hier deine Lippen übergeschminkt ?
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 70,
"overall_score": 45,
"overall_confidence": 55,
"comment_types": [
{
"type": "Critical / personal question",
"count": 1,
"purpose": "Direct engagement asking about the influencer's appearance (clarification/critique). Likely an individual follower giving feedback or asking a question."
}
],
"interpretation": "Only a single comment is present: 'Sind dann hier deine Lippen übergeschminkt ?' (Are your lips overmade-up here?). The language and phrasing are natural, specific and not promotional, so the comment likely originates from a real person rather than a bot or paid engagement — hence the low fakeness score. However, the sample size is extremely small, so overall engagement volume is low and provides limited evidence of an active, engaged audience. The comment's tone is mildly critical/questioning, which can indicate authentic follower interaction (people are comfortable offering candid feedback). For advertising decisions, this single-comment snapshot is insufficient: assess comment volume relative to follower count, comment diversity, repeat phrasing across posts, timing patterns, like-to-comment ratios, and account follower authenticity before purchasing ads. Recommendation: collect a larger sample of comments across recent posts and run additional bot/novelty checks before finalizing ad spend."
}
Text: ❤️
Analysis: {
"fakeness_score": 50,
"fakeness_confidence": 25,
"overall_score": 30,
"overall_confidence": 20,
"comment_types": [
{
"type": "Single-emoji positive",
"count": 1,
"purpose": "Simple positive reaction / approval. Low-effort engagement intended to express support or affection and to contribute to visible engagement metrics."
}
],
"interpretation": "Only one comment was provided: a single heart emoji (\"❤️\"). This is a very low-information data point. Single-emoji comments are common both from genuine followers (quick, warm responses) and from low-effort bot/farm accounts used to inflate engagement. Given only this comment, there is moderate uncertainty about fakeness — hence a middle fakeness score with low confidence. For advertising decisions this comment gives almost no signal about audience quality, intent, purchase interest, or authenticity. Recommendation: do not rely on this single comment. Collect more data points (number and variety of comments across multiple posts, comment authors' profiles, timing patterns, repetition of identical comments, ratio of substantive comments to emoji/generic comments, follower growth patterns, and engagement rates relative to follower count) before deciding on ad spend. If additional comments show similar low-effort patterns at scale, treat engagement as potentially inflated and proceed cautiously; if you observe diverse, substantive comments from unique accounts, confidence in organic engagement and ad feasibility would be higher."
}
Text: Ich hab nicht Mal genug Lippe um sie voller zu schminken 😂 aber bei dir schaut alles super aus 😍
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 85,
"overall_score": 65,
"overall_confidence": 50,
"comment_types": [
{
"type": "compliment/praise",
"count": 1,
"purpose": "Express admiration for the poster's appearance to provide positive social proof."
},
{
"type": "relatability/self-deprecating humor",
"count": 1,
"purpose": "Build rapport and show a personal connection by comparing the commenter to the influencer in a humorous way."
},
{
"type": "emoji expression",
"count": 1,
"purpose": "Convey tone/emotion (laughing + heart-eyes) to strengthen positive sentiment and friendliness."
}
],
"interpretation": "This single comment reads as spontaneous and authentic: informal phrasing, self-deprecating humor, and mixed emojis create a natural conversational tone that fits a real follower leaving a flattering remark. The purpose is primarily praise and engagement rather than promotion or soliciting action. Given only one comment, the sample is too small to draw strong conclusions about the overall commentbase or audience quality. For advertising feasibility, this comment is a positive indicator of genuine engagement and social proof, but you should analyze a larger, representative set of comments (volume, diversity, timing, repeated phrases, follower profiles) before deciding. Current assessment: likely genuine (low fakeness) but limited-confidence overall due to minimal data."
}
Text: Ich finde das sieht so komisch aus, aus der Nähe, wenn man etwas weiter außen "malt". Oder mache ich etwas falsch?
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 80,
"overall_score": 65,
"overall_confidence": 60,
"comment_types": [
{
"type": "constructive criticism / question",
"count": 1,
"purpose": "Nutzer sucht Hilfe oder Klarstellung und gibt gleichzeitig Feedback zur Darstellung; zeigt ehrliches Interesse und Engagement gegenüber dem Inhalt/Creator."
}
],
"interpretation": "Der einzelne Kommentar ist eine persönliche, konstruktive Rückmeldung in natürlicher Sprache (keine typischen Bot-/Spam‑Muster wie generische Lobsätze, Emojis ohne Text oder Copy‑Pastetexte). Er zielt darauf ab, Verständnis für eine Darstellung/Technik zu bekommen und weist auf ein mögliches Problem hin. Für die Werbeentscheidung ist das ein positives Signal in dem Sinne, dass echte, kritische Interaktion stattfindet — das spricht für Authentizität und Engagement. Allerdings ist dies nur ein Einzelbeispiel; zur belastbaren Einschätzung sollten Sie mehr Kommentare prüfen (Muster, Wiederholungen, Zeitstempel), das Like‑/Reply‑Verhältnis, Follower‑Qualität und Themen‑Sentiment. Wenn viele ähnliche kritisch‑fragende Kommentare vorhanden sind, kann das die Werbewirkung mindern. Aktuell: Kommentarbildung wirkt echt und liefert nützliche Insights, daher moderat geeignet für Werbung, aber weitere quantitative und qualitative Analyse empfohlen."
}
Text: Volle Lippen
Analysis: {
"fakeness_score": 25,
"fakeness_confidence": 35,
"overall_score": 30,
"overall_confidence": 30,
"comment_types": [
{
"type": "Compliment / appearance remark",
"count": 1,
"purpose": "Positive praise highlighting a physical feature (\"Volle Lippen\" = \"full lips\"); likely intended as flattery or engagement rather than product interest or a call-to-action."
}
],
"interpretation": "Only one short comment was provided, so conclusions are very limited. The comment is a concise, positive remark about appearance (compliment). It contains no links, hashtags, emojis, or overt promotional language. This pattern is consistent with a genuine follower compliment but could also be a generic single-word comment produced by low-effort bot activity—short, non-unique phrases are used by both humans and automated accounts. Given the sparse sample, I assess a relatively low likelihood of overtly fake behavior (fakeness_score 25) but with low confidence (35) because one data point is not diagnostic. For advertising feasibility: this comment provides little evidence of product interest, intent to purchase, or meaningful audience engagement. Overall suitability for ad purchase based on the comments alone is low (overall_score 30) with low confidence (30). Recommendation: collect a larger set of comments and examine commenter profiles (account age, follower ratios, content consistency), comment timing/repetition patterns, like counts, and replies to better judge authenticity and audience quality before deciding on ad spend."
}
Text: Danke für den Tip. Niemals sind schmale Lippen schön . Werde deinen perfekten Tipps immer folgen.
Analysis: {
"fakeness_score": 40,
"fakeness_confidence": 55,
"overall_score": 45,
"overall_confidence": 40,
"comment_types": [
{
"type": "Compliment / Endorsement",
"count": 1,
"purpose": "Express praise and agreement with the influencer's advice; provides social proof and signals willingness to follow recommendations."
}
],
"interpretation": "Single comment content: \"Danke für den Tip. Niemals sind schmale Lippen schön . Werde deinen perfekten Tipps immer folgen.\" — A short, positive, generic endorsement in German. Strengths: gives explicit praise and commitment to follow the influencer's tips, which can act as social proof to other viewers. Weaknesses / signals of possible inauthenticity: phrasing is generic and formulaic (\"Werde deinen perfekten Tipps immer folgen\"), minor grammar/orthography issues (\"Tip\" vs \"Tipp\") which can appear in both genuine and bot-generated comments, absence of emojis or user-specific details, and only one comment provided (very small sample). Given just this single comment, assessment is necessarily tentative. Recommended verification steps before making advertising decisions: check the commenter account (age, follower count, posting history, avatar), look for multiple similar comments across posts (repeat phrasing), compare number of comments to likes and reach for suspicious ratios, review recent comment timestamps for bursts, and run a broader authenticity audit (audience demographics, follower growth, engagement rate, comment diversity). Conclusion: The comment provides mild positive social proof but is not strongly diagnostic; treat as weak evidence of engaged, authentic audience. For ad-buy decisions, request more comprehensive engagement data and manual checks; do not rely on this single comment as proof of a healthy, real audience."
}
Text: Ein Business MakeUp für Fotoshooting würde mich interessieren. 😍
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 80,
"overall_score": 45,
"overall_confidence": 30,
"comment_types": [
{
"type": "Content request / Genuine interest",
"count": 1,
"purpose": "User requests a specific content/topic (business makeup for a photoshoot); expresses positive interest and potential intent to engage with that content."
}
],
"interpretation": "There is only one comment provided: 'Ein Business MakeUp für Fotoshooting würde mich interessieren. 😍' — a German-language, topic-specific request expressing interest. Characteristics point to a genuine user rather than a bot: specific phrasing (not generic praise), language coherence, an emoji that matches the sentiment, and a clear content request. Given that, the comment-level fakeness is low (score 10) with reasonably high confidence. However, a single comment is an extremely small sample and does not permit reliable conclusions about overall audience authenticity or engagement quality. For advertising feasibility this single positive, topic-relevant comment is a favorable signal (shows interest in makeup/photoshoot content) but is not sufficient evidence by itself to recommend purchase. I recommend: (1) analyze a larger sample of recent comments for repetition, timing patterns, language diversity and generic spam; (2) inspect commenter profiles (follower counts, avatars, activity) for bot signs; (3) check like-to-comment ratios, comment timestamps, and reply interaction from the influencer. With broader data, provide a more confident overall assessment for ad buying."
}
|
https://www.instagram.com/reel/DAIH_NKNzYY
-
Comment ER: 0.50%
Analysis
{
"income_level": {
"Score": 65,
"Confidence": 60,
"Interpretation": "Visuals show a neat, minimalist interior, tasteful clothing and layered delicate jewelry and high-quality grooming; cosmetics and tools appear mid-to-premium. No clear luxury brand cues (Aesop/La Mer/etc.) or high-end vehicle/travel indicators are present, so signals point to upper-middle rather than clear European premium/luxury."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Clear talking-head format: the creator appears on camera, looks into the lens and speaks directly (transcript contains first-person spoken lines), with visible mouth movement and step-by-step demonstration in-frame."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 100,
"Interpretation": "Content is explicitly makeup-focused: on-screen text 'MAKE-UP FALSCH & RICHTIG', demonstrations of brushes/sticks, and the transcript identifies her as 'Make-up-Artist und Trainer', so the channel identity is clearly beauty/self-care."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No visible advertising or on-screen text promoting low-cost retailers (Shein, Temu, AliExpress, Lidl, Aldi) in the provided frames or transcription."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No pillow advertising detected in frames or transcript; no pillow brands visible."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 90,
"Interpretation": "All promotion in the frames/transcript is tightly focused on makeup/beauty and the creator's training/live session — thematically coherent and aligned with the creator's niche."
},
"sales_authenticity": {
"Score": 90,
"Confidence": 85,
"Interpretation": "Promotion appears authentic and instructional: she names problems (too-long lashes, wrong brows, lip liner mistakes), demonstrates product use and offers a free live tutorial. Messaging uses first-person and shows how/to-use steps. Slight CTA/self-promo reduces absolute score but overall reads as trust-based."
},
"frequency_of_advertising": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Advertising/self-promotion is present in the content — explicit call-to-action to follow and join a free live session is included in transcript and on-screen text."
},
"structured_thinking": {
"Score": 90,
"Confidence": 90,
"Interpretation": "The creator states a clear problem (makeup that ages), gives specific examples (lashes, brows, lip liner, pores), then offers a concise solution (10-minute lifting makeup) and demonstrates steps — a clear problem→solution structure with examples."
},
"knowledge_depth": {
"Score": 80,
"Confidence": 85,
"Interpretation": "Advice is practical and professionally informed (make-up artist trainer), aimed at applied techniques rather than scientific novelty. Content fits professional-mainstream / advanced enthusiast level: useful, actionable tips but not narrowly academic."
},
"age_over_30": {
"Score": 100,
"Confidence": 100,
"Interpretation": "Transcript explicitly states the creator's age (47/48) and visuals match a middle-aged appearance; clear evidence she is over 35."
},
"intelligence": {
"Score": 85,
"Confidence": 80,
"Interpretation": "Speech in transcript is structured, uses concrete examples and links cause (bad choices) to effect (appear older). Communication is clear and goal-directed, indicating good communicative and analytical ability."
},
"personal_values": {
"Score": 75,
"Confidence": 75,
"Interpretation": "The creator expresses a consistent identity (quality, elegant, younger-looking makeup), speaks in first person and promotes a clear approach. Values are visible but not deeply philosophical or strongly polarizing in the provided frames."
},
"enthusiasm": {
"Score": 90,
"Confidence": 85,
"Interpretation": "Tone and wording in the transcript ('Ich freue mich sehr auf dich'), direct engaging address and smiling, upbeat presentation in frames indicate clear positive energy and enthusiasm."
},
"charisma": {
"Score": 85,
"Confidence": 80,
"Interpretation": "Confident on-camera delivery, demonstrations, direct appeals to viewers and an invitation to live sessions show engagement and the ability to inspire interest; delivery appears warm and practiced."
},
"expert_status": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Strong explicit signal: on-screen text and transcript identify her as 'Make-up-Artist und Trainer' and she demonstrates professional techniques; this supports expert status in makeup/cosmetology domain."
}
}
Comments (15)
Text: Einfach nur WOW, sieht toll aus😍
Analysis: {
"fakeness_score": 35,
"fakeness_confidence": 40,
"overall_score": 30,
"overall_confidence": 50,
"comment_types": [
{
"type": "positive_generic_compliment",
"count": 1,
"purpose": "Express approval/admiration (engagement signal); could be genuine fan praise or generic/bot-like engagement because it's short, non-specific and uses emoji."
}
],
"interpretation": "Only one comment is available: \"Einfach nur WOW, sieht toll aus😍\". It is a short, generic positive compliment with an emoji. Such comments often indicate positive sentiment but provide no substantive engagement (no question, no detail, no personal reference). The fakeness score is moderate-low (35) because the comment is generic and could be produced by bots or by casual followers; however, with a single comment the evidence is weak (confidence 40). Overall assessment for advertising feasibility is low (30) because one generic comment indicates very limited comment-level engagement and provides little signal of an active, engaged audience. Confidence in the overall assessment is moderate (50) because the sample is extremely small. Recommended next steps before any ad purchase: obtain more comments and likes data across multiple recent posts, inspect commenter profiles (account age, follower counts, activity), check like-to-comment ratios and comment timestamps for bursts, and analyze follower authenticity (follower growth patterns, engagement rates)."
}
Text: Wow 🤩 wo sind die Produkte erhältlich? Bitte 🙏
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 70,
"overall_score": 75,
"overall_confidence": 60,
"comment_types": [
{
"type": "Purchase inquiry / product interest",
"count": 1,
"purpose": "Asks where the products are available — indicates direct purchase intent and genuine interest."
},
{
"type": "Praise / engagement",
"count": 1,
"purpose": "Short positive reaction (\"Wow 🤩\") signalling approval and attention to the post."
}
],
"interpretation": "This single comment (German: \"Wow 🤩 wo sind die Produkte erhältlich? Bitte 🙏\") appears genuine and indicates real user interest: it combines praise with a clear purchase inquiry. Indicators of authenticity include natural phrasing in the local language, polite request, and emoji usage consistent with organic engagement. Fakeness risk is low but not zero (score 10) because assessment is based on one comment only. Limitations: sample size = 1, no information about the commenter account, timing, or patterns across other comments. For advertising decisions this is a positive signal (overall score 75) but insufficient alone — recommend analyzing a larger set of comments, follower quality (real vs. bot), overall engagement rate, comment diversity, responder behavior (does influencer reply/convert inquiries), and historical campaign performance before purchase."
}
Text: 👏👏👏👏😍❤️ sehr schön
Analysis: {
"fakeness_score": 30,
"fakeness_confidence": 45,
"overall_score": 55,
"overall_confidence": 40,
"comment_types": [
{
"type": "Compliment / Positive reaction",
"count": 1,
"purpose": "Praise and social-proof (short affirmation of the post using emojis and a brief phrase)"
}
],
"interpretation": "The single comment ('👏👏👏👏😍❤️ sehr schön') is a short, positive, emoji-rich compliment. This is a common, low-effort engagement style used by genuine followers as well as by bots or engagement pods. There are no obvious spam indicators (no links, no off-topic text, natural language), which lowers immediate suspicion, but the brevity and generic nature raise moderate possibility of automated or low-effort engagement. Because only one comment is available, the sample is too small to draw strong conclusions for advertising decisions. Recommended next checks: review more comments for repetition/patterns, inspect the commenter’s account (age, follower count, posts), check comment timestamps for bursts, and compare overall comment diversity and comment-to-like ratio to better estimate authenticity before purchasing ad space."
}
Text: Hallo, könntest du bitte sagen welche Lidschatten Palette du für dieses Make-up benutzt hast sind alles schöne warme Korallentöne. Ich würde gerne die Palette wissen. 🙏🏻 vielen Dank.
Analysis: {
"fakeness_score": 5,
"fakeness_confidence": 80,
"overall_score": 40,
"overall_confidence": 30,
"comment_types": [
{
"type": "Product inquiry / information request",
"count": 1,
"purpose": "Asks which eyeshadow palette was used — indicates specific product interest and potential purchase intent."
},
{
"type": "Compliment / positive feedback",
"count": 1,
"purpose": "Praises the warm coral tones of the look, reinforcing positive sentiment and authentic engagement."
}
],
"interpretation": "This single comment is a natural, specific, and polite product inquiry in German (\"Which eyeshadow palette did you use? ... I would like to know the palette. 🙏🏻\"). It contains a compliment and a direct request for product information, which are typical of genuine follower engagement and indicate real interest in the creator's recommended product. The language, emoji usage, and specificity make it unlikely to be a bot or generic spam comment. However, this analysis is based on one comment only — that is an extremely small sample and cannot reliably represent the overall authenticity of the influencer's comment section or their audience. For advertising feasibility this single comment is a positive signal (shows product curiosity and potential conversion), but it is insufficient evidence on its own. Recommended next steps: obtain a larger sample of comments (50–200), check comment diversity and timing, inspect usernames for bot patterns, compare comment-to-follower and like-to-follower ratios, and look for repeated/generic phrases that indicate inorganic engagement. Based on the single comment, treat the channel as tentatively promising for product-related sponsorships but require deeper audit before committing to ad spend."
}
Text: Dezent ist anders
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 80,
"overall_score": 55,
"overall_confidence": 45,
"comment_types": [
{
"type": "critical/negative user comment",
"count": 1,
"purpose": "Express a negative opinion about the post (short critique suggesting the post is not subtle). Likely intended to voice displeasure and possibly provoke or join a discussion."
}
],
"interpretation": "The single comment, \"Dezent ist anders\" (\"This is not subtle\"), is a short, context-specific critical remark that reads like authentic human feedback rather than a generic praise or spammy bot message. Fakeness is assessed low (10) because the phrasing is informal, opinionated, and tied to aesthetic judgment—characteristics bots rarely mimic precisely. Confidence in that judgment is relatively high (80) given the comment's linguistic specificity, but limited by the sample size (only one comment).\n\nOverall assessment for advertising purchase: neutral to mildly positive (score 55) with moderate-low confidence (45). One critical comment alone doesn't meaningfully harm ad feasibility, but it does indicate that at least some followers will openly criticize the content. To make a reliable advertising decision you need a larger sample: volume and variety of comments, like-to-comment ratio, commenter profiles (real followers vs. unknown accounts), sentiment distribution, and engagement trends over multiple posts. Based on this single data point: authenticity is likely, there's visible critical engagement which can be good for authenticity but may signal polarizing content. Recommended next steps: collect a representative set of recent comments (50–200), examine top commenters' profiles, and measure overall sentiment and engagement rates before finalizing ad spend."
}
Text: Hallo. Welche Produkte verwendest Du.
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 45,
"overall_score": 45,
"overall_confidence": 35,
"comment_types": [
{
"type": "Product inquiry / Question",
"count": 1,
"purpose": "Genuine engagement — asking which products the influencer uses, indicating interest and potential purchase intent."
}
],
"interpretation": "Only a single comment was provided: \"Hallo. Welche Produkte verwendest Du.\" This is a straightforward product-related question in German. It appears natural language (no spammy links, emojis, repeated generic praise, or promotional language), so it likely originates from a real user showing interest. However, with only one comment there is very limited evidence to judge overall comment authenticity or audience quality. Risk factors: low sample size, no metadata on commenter account (age, follower count, history), no information about comment timing or other comments on the post. Recommendations: (1) inspect commenter profiles for real-photo accounts, follower/following ratios, and comment histories; (2) calculate overall engagement rate (likes, comments relative to follower count) and comment diversity; (3) look for patterns of repeated short generic comments that would suggest bot activity; (4) use a larger sample (multiple posts) before deciding on ad spend. Current assessment: the single comment is likely genuine (low fakeness), but the dataset is insufficient to confidently recommend advertising purchase — moderate overall score."
}
Text: Die Augenbrauen sind aber auch zu hoch gesetzt....
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 85,
"overall_score": 40,
"overall_confidence": 40,
"comment_types": [
{
"type": "critical/negative feedback",
"count": 1,
"purpose": "Expresses a direct aesthetic critique about the influencer's appearance (eyebrows). Serves as audience feedback and indicates genuine viewer reaction rather than promotion or spam."
}
],
"interpretation": "The single comment ('Die Augenbrauen sind aber auch zu hoch gesetzt....') is a specific, contextual critique about the subject's eyebrows and reads as a genuine human response rather than generic praise or bot-like spam. Its specificity and language usage suggest low fakeness. However, this is only one comment — there is no information on volume, variety, timing, or commenter account profiles. As a result: (1) authenticity of engagement appears likely, (2) sentiment is negative/critical which may matter for beauty or appearance-focused advertising, and (3) the sample size is too small to judge overall audience quality or engagement rate. For ad-purchase decisions, gather more comments, like-to-follower ratio, commenter profiles, and recurrence of similar critiques. Given the single comment, I rate the post's immediate advertising suitability as cautious/neutral (score 40) with limited confidence."
}
Text: Womit sind die Poren denn nun abgedeckt?
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 70,
"overall_score": 60,
"overall_confidence": 50,
"comment_types": [
{
"type": "Product question / genuine user inquiry",
"count": 1,
"purpose": "Asking for clarification about how the product covers pores — information-seeking and engagement from a potential customer."
}
],
"interpretation": "The single comment (German: \"Womit sind die Poren denn nun abgedeckt?\") is a direct, specific question about product performance (pore coverage). It reads like a genuine consumer inquiry rather than a promotional or bot-generated remark: it contains no generic praise, no emojis or hashtags, and asks for concrete information. Based on this one comment there are low signs of fakery, but the sample size is extremely small. For an advertising decision you should collect more data: volume and diversity of comments, repetition of similar questions, commenter profiles (real followers vs. likely bots), timing patterns, and overall engagement rate. With only this comment, the post shows some genuine interest but is insufficient alone to conclude high audience quality."
}
Text: Was sind das für Produkte ?
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 70,
"overall_score": 45,
"overall_confidence": 30,
"comment_types": [
{
"type": "Question / Inquiry",
"count": 1,
"purpose": "Asking what the products are — information-seeking, indicates curiosity or potential purchase interest; typical genuine follower engagement."
}
],
"interpretation": "Only one comment is available: a simple, grammatically normal question in German (\"Was sind das für Produkte ?\"). This looks like authentic human engagement rather than a promotional or bot-like remark. With a single short inquiry we can infer some genuine interest but cannot judge overall audience quality or engagement patterns. The low fakeness score reflects that this comment is unlikely to be fake, while the modest overall score and low confidence reflect that the sample size is too small to make a reliable decision about advertising feasibility. Recommendation: review a larger set of recent comments, reply patterns, timing, diversity of commenters, like-to-comment ratio, and follower authenticity before purchasing advertising or collaborating."
}
Text: ❤️❤️❤️
Analysis: {
"fakeness_score": 60,
"fakeness_confidence": 50,
"overall_score": 30,
"overall_confidence": 40,
"comment_types": [
{
"type": "Emoji-only (hearts)",
"count": 1,
"purpose": "Low-effort positive engagement: expresses affection/approval. Can be genuine follower engagement but is commonly used by bots or purchased comments because it requires no contextual relevance."
}
],
"interpretation": "Only one comment is available and it consists of three heart emojis. This is a minimal, generic positive signal that does not provide topic-specific feedback, intent to purchase, or meaningful conversation. Emoji-only comments are ambiguous: they may be authentic quick reactions from real followers, but are also frequently produced by automated accounts or bought-engagement services because they are easy to generate and inflate apparent positivity. Given the single data point, I assess a moderate likelihood of inauthenticity (fakeness_score 60) with only moderate confidence due to lack of surrounding context (posting time, comment velocity, commenter profile, other comments, overall engagement metrics). For advertising feasibility, this single generic comment provides weak evidence of an engaged, targeted audience — recommended overall score is low (30). I recommend collecting more data before deciding: analyze commenter account age/activity, distribution of comment types across other posts, like-to-comment ratios, follower growth patterns, and presence of meaningful, contextual comments from distinct accounts."
}
Text: Richtig schön
Analysis: {
"fakeness_score": 30,
"fakeness_confidence": 40,
"overall_score": 25,
"overall_confidence": 30,
"comment_types": [
{
"type": "generic positive praise",
"count": 1,
"purpose": "Compliment / positive feedback — short, non-specific praise used to show appreciation and add social proof"
}
],
"interpretation": "Only a single comment is available: 'Richtig schön' (German for 'really/very beautiful'). This is a short, generic positive remark that commonly appears on influencer posts. Such comments can be organic (a genuine follower compliment) but are also easy to generate automatically or by low-effort engagement farms, so a moderate fakeness probability is assigned. The sample size is too small to draw robust conclusions: there is no information on commenter identity, posting time patterns, presence of similar repeated comments, like-to-comment ratio, or overall follower count. For advertising feasibility the available evidence is weak — low visible engagement and lack of varied, substantive comments reduce confidence that the audience is genuinely engaged or targeted. Recommendation: obtain the full comment list, commenter profiles, post likes, follower demographics, and engagement history to make a reliable buy/no-buy decision."
}
Text: 🔥🔥🔥
Analysis: {
"fakeness_score": 65,
"fakeness_confidence": 60,
"overall_score": 45,
"overall_confidence": 40,
"comment_types": [
{
"type": "emoji-only (fire emoji)",
"count": 1,
"purpose": "Low-information positive reaction — expresses enthusiasm/approval and contributes to visible engagement/social proof. Could be a genuine quick reaction, an engagement-pod reply, or a bot-generated like-comment."
}
],
"interpretation": "Only a single comment was provided: \"🔥🔥🔥\". Emoji-only comments carry very little semantic information; they mainly function to signal approval and inflate apparent engagement. Such comments are commonly produced by genuine followers casually reacting, by coordinated engagement pods, or by automated/bot accounts that post generic emojis. Given the lack of contextual signals (no username, account age, comment timing, reply patterns, comment diversity, or like counts), the assessment is tentative. I rate the comment set as moderately likely to be inauthentic (fakeness 65/100) because emoji-only comments are overrepresented in inauthentic engagement strategies, but this could easily be a real follower reacting (confidence 60). For advertising feasibility, the available evidence is insufficient; overall suitability is below average (45/100) with low confidence (40/100). Recommended next steps before any ad purchase: 1) Gather a larger sample of recent comments and likes (variety, timestamps, repeat commenters). 2) Inspect commenter profiles for real-person signals (profile photos, varied posting history, follower counts, bio). 3) Check engagement rate (likes/comments relative to follower count) and compare to benchmarks for the influencer's niche. 4) Look for signs of engagement pods/bot behavior (many short generic comments, same emojis repeated, many accounts created recently). Only after those checks can a reliable decision about ad spend be made."
}
Text: Auch wenn sie botox hätte? Na und? Es geht hier um schminktechnik!
Analysis: {
"fakeness_score": 20,
"fakeness_confidence": 50,
"overall_score": 60,
"overall_confidence": 40,
"comment_types": [
{
"type": "defensive/supportive",
"count": 1,
"purpose": "Defend the creator against personal criticism (mention of Botox) and redirect the conversation to the post's topic (makeup technique)."
}
],
"interpretation": "The single comment reads as a direct, topical defense of the creator: the commenter dismisses a personal-appearance accusation and refocuses on the content (makeup technique). Linguistically it appears natural and context-specific (uses a rhetorical question and colloquial tone), which reduces the likelihood it's a generic bot or paid promotional message. However, with only one comment it's impossible to judge the broader audience quality, engagement patterns, or prevalence of inauthentic comments. For advertising feasibility: this comment is a modest positive signal (shows at least some engaged, protective followers who care about content over gossip), but the sample is too small to rely on. Recommend collecting a larger sample of comments, likes, follower growth, and other engagement metrics before making a buy decision."
}
Text: Was für eine Verwandlung - wow! 🤩 Natürlich spielen auch die Frisur und die Kleidung mit rein, aber am Ende siehst du deutlich wacher, frischer und jugendlicher aus.
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 65,
"overall_score": 70,
"overall_confidence": 55,
"comment_types": [
{
"type": "positive transformation / compliment",
"count": 1,
"purpose": "Praise and endorsement of the influencer's appearance; expresses admiration and signals positive sentiment. Also contains a brief observational qualifier (mentions hair and clothing) making it appear more specific and personal."
}
],
"interpretation": "The single comment is a natural, specific compliment: enthusiastic language, an emoji, and the qualifier that hairstyle and clothing also contribute. These features point toward an authentic, engaged follower rather than a generic or bot comment (low fakeness). However, this is only one comment — sample size is too small to generalize about the whole audience. For advertising feasibility this comment is a positive signal (favorable sentiment, some nuance indicating a real viewer), but you should request a larger sample of comments, like/engagement ratios, and follower quality metrics before making a buy decision."
}
Text: Sieht toll aus 😍😍👏
Analysis: {
"fakeness_score": 25,
"fakeness_confidence": 50,
"overall_score": 40,
"overall_confidence": 45,
"comment_types": [
{
"type": "positive/compliment",
"count": 1,
"purpose": "Express admiration/approval and provide lightweight social proof; increases visible engagement and supports influencer image."
}
],
"interpretation": "Only a single comment is provided: \"Sieht toll aus 😍😍👏\" (\"Looks great\"). This is a generic positive engagement message with emojis. Such comments are very common from genuine followers but are also easily produced by bots or engagement farms, so authenticity cannot be confidently determined from one example. Practical implications for ad buying: this single positive comment provides minimal evidence of an engaged, authentic audience. You need a larger sample of comments (volume, diversity of language, account profiles, timing, and conversational replies) plus metrics like overall engagement rate, follower quality, and past campaign performance to judge advertising feasibility. Recommendation: obtain the full comment set, analyze commenter account age/followers/behavior, look for repeated templates or high-frequency short praises, and cross-check with like-to-comment ratios before committing to a purchase."
}
|
https://www.instagram.com/reel/C3F0SgbtiTK
-
Comment ER: 0.10%
Analysis
{
"income_level": {
"Score": 60,
"Confidence": 50,
"Interpretation": "Visual cues show a neat, well-groomed setting (tidy background, coordinated outfit, tasteful earrings and sweater) and polished presentation, suggesting above-average taste. However there are no clear premium brand signals (no visible Aesop/La Mer packaging, no luxury decor, no high‑end appliances or vehicles), so evidence for a European premium/luxury lifestyle is limited."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Blogger appears on camera throughout, looks directly into the lens, speaks in German (transcript) and demonstrates makeup live — clear talking‑head format with mouth movement and gestures visible in multiple frames."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly about makeup: overlays list 'Was ist falsch geschminkt?' and makeup errors, she demonstrates eyeliner application and discusses how correct/incorrect makeup affects age — a clear, consistent beauty/self‑care focus."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No visible advertising for low-cost retailers (Shein, AliExpress, Temu, Lidl, etc.) in the frames or overlays; content is self-promotional for makeup lessons rather than retailer ads."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No pillow advertising or pillow brand mentions visible in frames or text overlays."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 85,
"Interpretation": "Promotional elements (CTA to follow and join a free make‑up live) are coherent with the blogger’s niche (makeup/beauty). No heterogeneous, unrelated product categories are shown."
},
"sales_authenticity": {
"Score": 90,
"Confidence": 70,
"Interpretation": "Although there is no explicit product pitch, the creator demonstrates technique, points out concrete mistakes (black kajal, no eyeshadow base, brows, lipstick tone) and invites viewers to a free live — signals of practice‑based, authentic teaching rather than scripted selling. Because no product sponsorship text or product demonstration is present, confidence is reduced."
},
"frequency_of_advertising": {
"Score": 0,
"Confidence": 90,
"Interpretation": "No product advertising detected across the analyzed frames; only a call-to-follow and a free makeup live event is promoted (no paid product ads)."
},
"structured_thinking": {
"Score": 70,
"Confidence": 75,
"Interpretation": "The clip lists specific makeup mistakes (overlay bullet points) and gives a concise cause–effect claim ('right makeup makes you younger; wrong makeup older'), showing basic structure and explanatory intent. Depth and multi-step reasoning are limited by short format."
},
"knowledge_depth": {
"Score": 60,
"Confidence": 70,
"Interpretation": "Advice shown (kajalfallacy, lack of eyeshadow base, eyebrow/lip tone) aligns with common professional makeup knowledge but appears broadly known to interested audiences (advanced enthusiast / mainstream), not narrowly scientific or highly novel."
},
"age_over_30": {
"Score": 100,
"Confidence": 80,
"Interpretation": "Facial features, styling and presentation in multiple close-up frames strongly indicate the creator is over 35 (middle‑aged adult)."
},
"intelligence": {
"Score": 75,
"Confidence": 60,
"Interpretation": "Speaks clearly and concisely (transcript), uses cause–effect framing and specific critique points rather than only slogans, indicating coherent communicative ability and practical reasoning within a short tutorial format."
},
"personal_values": {
"Score": 65,
"Confidence": 60,
"Interpretation": "The creator expresses a clear value around looking better/age‑appropriate makeup (transcript and overlays), uses first‑person CTAs and prescriptive statements ('follow me', 'I look forward to you'), but deeper statements of principles or broader worldview are not present in these frames."
},
"enthusiasm": {
"Score": 80,
"Confidence": 75,
"Interpretation": "Facial expressions, smiles, lively gestures and an upbeat CTA to attend a free live show positive energy and genuine interest in teaching makeup."
},
"charisma": {
"Score": 75,
"Confidence": 70,
"Interpretation": "Direct eye contact, confident demonstration, friendly tone and clear CTAs create an engaging presence likely to attract viewers, though the format is short and results in moderate rather than maximal charisma."
},
"expert_status": {
"Score": 50,
"Confidence": 65,
"Interpretation": "There are medium‑strength signals of practical expertise (demonstrates techniques, identifies specific makeup mistakes and corrective approach). However, no explicit professional credentials, clinic/studio environment, or on‑screen titles are visible, so evidence supports a skilled enthusiast or semi‑professional rather than confirmed certified expert."
}
}
Comments (15)
Text: Wow 😍
Analysis: {
"fakeness_score": 60,
"fakeness_confidence": 45,
"overall_score": 35,
"overall_confidence": 40,
"comment_types": [
{
"type": "Generic praise / emoji reaction",
"count": 1,
"purpose": "Expresses a short positive emotional reaction (compliment/admiration). Primarily serves to increase visible engagement (likes/comment count) but conveys no substantive endorsement or purchase intent."
}
],
"interpretation": "There is only a single comment: \"Wow 😍\". This is a highly generic, short emoji-based reaction that is ambiguous with respect to authenticity. Such comments are common both from genuine casual followers and from low-effort bot/farm accounts used to inflate engagement. On its own it is a weak signal for influencer quality or audience interest — it boosts vanity metrics but provides no insight into conversion potential, audience fit, or meaningful sentiment. Given the lack of contextual data (commenter profile, frequency of similar comments, timing, overall comment distribution, likes on the comment, and other engagement metrics), the probability this comment is inauthentic is moderate (score above midline) but confidence is limited. For an advertising purchase decision I would rate the evidence from comments as low-value and would not rely on it alone. Recommended next steps: obtain full comment set and commenter metadata (account age, follower count, follow/follower ratio, comment history), overall engagement rate (likes per post, saves, reach), temporal patterns (bursts of similar comments), and content diversity. Also review stories, DMs, and audience demographics before committing to a campaign."
}
Text: @rukiyevizercimen
Analysis: {
"fakeness_score": 60,
"fakeness_confidence": 35,
"overall_score": 25,
"overall_confidence": 40,
"comment_types": [
{
"type": "user tag / mention",
"count": 1,
"purpose": "Tagging another account (likely to draw the tagged person's attention to the post). Could be an organic share to a friend or a low-effort engagement tactic used by bots/spam accounts."
}
],
"interpretation": "Only a single comment was provided: an @-mention with no additional text. That comment type is low-information: it does not express sentiment about the content, purchase intent, or a substantive interaction. Two plausible explanations exist: (1) organic behavior where a viewer tags a friend to show them the post, which is common and legitimate; (2) low-effort automated or coordinated tagging intended to inflate visible engagement or trigger notifications. With only one tag-only comment there is limited evidence to confidently label it as genuine or fake. The relatively high fakeness_score reflects the higher prior probability that isolated tag-only comments are low-value or bot-driven, but the low fakeness_confidence indicates substantial uncertainty due to lack of additional comments or patterns to analyze. For advertising feasibility: this single, non-substantive comment is a weak signal of engaged, purchase-ready audience. Unless the rest of the post's engagement (likes, saves, replies, follower quality) shows strong, authentic interaction, this comment alone suggests caution. Overall recommendation: request more data — full comment set, engagement metrics, follower quality — before deciding on ad spend. Current assessment leans against trusting comments as evidence of a highly engaged, authentic audience."
}
Text: ❤️❤️❤️mega lieben Dank 😍
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 60,
"overall_score": 50,
"overall_confidence": 30,
"comment_types": [
{
"type": "gratitude / positive emoji",
"count": 1,
"purpose": "Expresses thanks and positive sentiment (engagement/acknowledgement). Likely a follower or recipient responding positively to the post."
}
],
"interpretation": "The single comment ('❤️❤️❤️mega lieben Dank 😍') is short, in natural German and uses expressive emojis — characteristics more consistent with a genuine follower expressing thanks than with generic bot spam. There are no links, repeated phrases, or obvious templated text. However, this is only one comment; sample size is too small to judge overall comment authenticity or audience quality. The low fakeness score reflects the comment's natural language and emoji use, but confidence is moderate because broader patterns (multiple comments, commenter profiles, timing, language distribution, like-to-comment ratios) are not available. For advertising-feasibility decisions, obtain a larger sample of comments and commenter profiles, engagement rate, temporal posting patterns, and perform checks for repeated commenters, newly created accounts, or mass-repeated phrases before concluding. Current overall score is neutral (50) due to lack of sufficient data; confidence is low."
}
Text: Richtig … und weniger ist oft mehr
Analysis: {
"fakeness_score": 10,
"fakeness_confidence": 60,
"overall_score": 25,
"overall_confidence": 40,
"comment_types": [
{
"type": "short agreement/endorsement",
"count": 1,
"purpose": "Express agreement with the post's sentiment; mild positive engagement and social proof."
}
],
"interpretation": "The single comment \"Richtig … und weniger ist oft mehr\" is a brief, contextually relevant agreement in German. It reads like genuine user reaction (not promotional, not generic template, no emojis or calls-to-action) and provides mild social proof. However, one comment is an extremely small sample and insufficient to judge overall comment authenticity, audience quality, or influencer suitability for ads. For an advertising purchase decision you should analyze a larger sample of comments (volume, diversity, repetition), engagement rates (likes/comments relative to followers), commenter profiles (real accounts vs. bots), timing patterns, and whether comments are repetitive or off-topic. Based on this single comment alone, fakeness appears low but confidence is limited, and the overall suitability for advertising cannot be reliably determined from this data point (hence a low overall score)."
}
Text: 👏👏👏👏
Analysis: {
"fakeness_score": 60,
"fakeness_confidence": 55,
"overall_score": 40,
"overall_confidence": 50,
"comment_types": [
{
"type": "emoji-only praise",
"count": 1,
"purpose": "Positive reaction/approval with no substantive content; primarily to signal engagement or support. Low informational value; commonly used by casual followers or low-effort bot activity to inflate visible engagement."
}
],
"interpretation": "The single comment ('👏👏👏👏') is a generic emoji-only praise. Such comments provide almost no signal about audience quality or genuine interest — they inflate engagement metrics but don't indicate meaningful interaction or purchase intent. Emoji-only responses are common from real casual followers but are also frequently produced by engagement farms or bots. Given only one comment, the assessment is very uncertain; there is a moderate suspicion (fakeness_score 60) that this type of comment could be inorganic, but confidence is limited. For advertising feasibility this single data point is weak evidence — overall suitability is low-to-moderate (overall_score 40). Recommendation: request a larger sample of recent comments (50–200), analyze comment diversity, timing, commenter profiles, repetition of identical emojis/messages across posts, like-to-comment ratios, and run follower/authenticity checks before making an ad purchase decision."
}
Text: Wie gerne ich immer Frauen, die den Kajal so auftragen ansprechen würde. Aber ich Trau mich nicht 🥹 Ich schwöre fürs Abschminken auf die Emulsion von @ohganicals kaum bekannt, aber besser als alles, was ich davor hatte!
Analysis: {
"fakeness_score": 20,
"fakeness_confidence": 60,
"overall_score": 45,
"overall_confidence": 50,
"comment_types": [
{
"type": "Personal/social remark",
"count": 1,
"purpose": "Expresses a personal feeling/reluctance and attempts social connection (would like to speak to women who wear kajal that way)."
},
{
"type": "Brand endorsement / word-of-mouth",
"count": 1,
"purpose": "Recommends a specific product/brand (@ohganicals emulsion) as a personal favorite for makeup removal."
}
],
"interpretation": "This single comment combines a natural, personal reaction (emoji, hesitation) with an unsolicited product recommendation that names a brand handle and praises its effectiveness. Linguistic cues (personal anecdote, conversational tone, no explicit call-to-action or pricing/affiliate language) lean toward an organic user endorsement rather than a paid or bot-like comment. However, the explicit brand handle and strong praise make a covert promotional intent possible, so I assign a low-to-moderate fakeness score (20) with moderate confidence. From an advertising-purchase perspective this comment is a small positive signal (real user mentions a product), but it is only one data point: engagement volume, comment diversity, follower authenticity, and pattern of similar brand mentions are needed to judge overall audience quality. Based on the single comment, the post’s suitability for advertising is moderate-to-low (score 45) with limited confidence; recommend collecting more comments and engagement metrics before making a buying decision."
}
Text: Du hast recht mit dem richtigen Make-up 😍kann man viel erreichen 👏
Analysis: {
"fakeness_score": 20,
"fakeness_confidence": 65,
"overall_score": 30,
"overall_confidence": 60,
"comment_types": [
{
"type": "Compliment / Agreement",
"count": 1,
"purpose": "Positive reinforcement of the post's message (agreement that 'with the right makeup one can achieve a lot'), serves as social proof and supportive engagement."
}
],
"interpretation": "The single comment ('Du hast recht mit dem richtigen Make-up 😍kann man viel erreichen 👏') is a short, positive, topical reaction that aligns with a beauty/makeup post. Linguistic cues ('Du hast recht' — 'you're right') suggest it's replying to or agreeing with the post rather than a generic spam line; use of emojis and applause increases perceived authenticity. However, the message is also generic and low-effort, which is a pattern sometimes seen in inorganic engagement or cordial but superficial follower comments. With only one comment available, the sample is too small to draw firm conclusions about overall comment authenticity or audience quality. For advertising decisions, treat this as weak positive signal: it shows at least some topical engagement but does not demonstrate deep interaction, diverse audience interest, or purchasing intent. Recommended next steps: inspect the commenter account (age, follower count, activity), review timing and repetition of similar comments across posts, check comment diversity and reply threads, and analyze like-to-comment ratios and comment sentiment across multiple posts to better assess authenticity and suitability for ad spend."
}
Text: Супер 👍
Analysis: {
"fakeness_score": 25,
"fakeness_confidence": 40,
"overall_score": 30,
"overall_confidence": 35,
"comment_types": [
{
"type": "Short generic positive (praise + emoji)",
"count": 1,
"purpose": "Express quick approval/positive reaction; low-effort engagement that signals support but conveys no detailed feedback or purchase intent."
}
],
"interpretation": "Only a single short comment ('Супер 👍') is available. This is a low-effort, generic positive reaction: plausible genuine support from a follower but also a type commonly produced by bots or engagement-for-hire. With one data point there is very low signal for assessing audience quality or real purchase intent. Recommendation: treat this as weak positive sentiment only. Before purchasing advertising, analyze a larger sample of comments across multiple posts (volume, diversity, timing), inspect commenter profiles for authenticity, review like-to-comment ratios, and check engagement trends over time. Current evidence is insufficient to confidently endorse this influencer for ad buys."
}
Text: Инночка , красотка.🔥🔥❤️❤️👏👏
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 60,
"overall_score": 40,
"overall_confidence": 50,
"comment_types": [
{
"type": "Complimentary / Supportive",
"count": 1,
"purpose": "Express admiration and personal support for the influencer (social proof, positive sentiment)."
}
],
"interpretation": "Один комментарий: «Инночка , красотка.🔥🔥❤️❤️👏👏» — короткая, позитивная похвала с эмодзи. По форме это похоже на реального подписчика: обращение по имени/уменьшительно‑ласкательное, персональная похвала и эмоциональные эмодзи. Факторов, указывающих на явную фальсификацию (типовые бот-фразы, ссылки, одинаковые шаблоны, неадекватная длина), тут нет, поэтому оценка фейковости низкая (≈15). \n\nОднако выводы очень ограничены из‑за объёма данных — один комментарий не даёт картины вовлечённости, разнообразия аудитории или паттернов активности. Для решения о покупке рекламы нужно дополнительно проверить: профиль комментатора (реальные посты/подписчики), распределение и темп комментариев под разными постами, соотношение комментариев/лайков к числу подписчиков, наличие повторяющихся коротких шаблонных комментариев, время поступления комментариев. \n\nРекомендация: не полагаться на этот единичный комментарий как на доказательство органического вовлечения. Запросите полный срез комментариев (несколько постов), метрики вовлечённости и выборку профилей комментаторов перед окончательным решением о покупке рекламы."
}
Text: 👏👏
Analysis: {
"fakeness_score": 40,
"fakeness_confidence": 40,
"overall_score": 25,
"overall_confidence": 30,
"comment_types": [
{
"type": "emoji reaction (applause)",
"count": 1,
"purpose": "Expresses approval/positive reaction and provides lightweight engagement/social proof. Low-effort — does not indicate purchase intent or detailed endorsement."
}
],
"interpretation": "Only a single comment is available: two clapping-hand emojis. This is a weak signal. Emoji applause commonly appears from genuine followers but is also frequently produced by low-effort accounts or automated engagement services. On its own it neither confirms nor disproves authenticity; it provides minimal social proof but no meaningful consumer intent or product-related feedback. For advertising feasibility this comment set is insufficient — I recommend analyzing a larger sample of comments across recent posts, checking commenter profiles (account age, follower counts, avatars, posting history), looking for repetitive/generic comments, comment timing patterns, and comment-to-like ratios before deciding. Given the minimal data, I rate the probability of inauthenticity as moderate (40/100) and give a cautious overall suitability score for ad purchase (25/100) with low-to-moderate confidence."
}
Text: Ist es nicht heute?wenn ja,wie komm ich dahin?
Analysis: {
"fakeness_score": 5,
"fakeness_confidence": 75,
"overall_score": 45,
"overall_confidence": 50,
"comment_types": [
{
"type": "Question / logistical inquiry",
"count": 1,
"purpose": "Asking whether an event/on-post item is happening today and requesting directions — indicates genuine interest or intent to attend."
}
],
"interpretation": "This single comment is a straightforward, context-specific question in German: \"Ist es nicht heute? wenn ja, wie komm ich dahin?\" (Isn't it today? If yes, how do I get there?). That content and phrasing suggest a real user trying to confirm timing/location rather than a generic promotional or bot comment. Given only one comment, signal is extremely limited: while this one appears authentic (hence a low fakeness score), it is insufficient to judge overall audience quality or the influencer's comment authenticity at scale. For ad-buy decisions, this comment alone is mildly positive (shows real local interest/engagement) but not decisive. Recommended next steps: collect a larger sample of comments across multiple recent posts; check commenter account(s) for profile completeness, follower/following ratios, recent activity and language consistency; review like-to-comment ratios, timing patterns, and presence of repetitive/generic comments indicating bot activity. If most comments resemble this (specific, local, conversational), that supports higher confidence for ad spend; if many are generic/language-misaligned/emojis-only, treat engagement skeptically."
}
Text: 🔥🔥🔥
Analysis: {
"fakeness_score": 65,
"fakeness_confidence": 55,
"overall_score": 40,
"overall_confidence": 50,
"comment_types": [
{
"type": "emoji-only engagement",
"count": 1,
"purpose": "Express quick approval/enthusiasm and increase visible engagement; common both for genuine followers and for automated/engagement-pod comments."
}
],
"interpretation": "Only a single comment is available and it consists of three fire emojis (\"🔥🔥🔥\"). This is a low-information signal: it does indicate positive reaction but provides no demographic, intent, or purchase interest. Emoji-only comments are frequently used by real followers as lightweight praise, but they are also commonly posted by bots, engagement pods, or paid commenters to inflate apparent engagement. Given the single short comment, the likelihood of inauthenticity is above neutral (fakeness_score 65) but the confidence is limited because the sample size is one. For advertising decisions, this data point is insufficient. Recommended next steps: analyze a larger sample of comments across multiple recent posts; inspect commenter accounts (age, follower counts, posting history, avatars, usernames); check comment timing patterns and repetition across posts; compute engagement rate (likes/comments per follower) and compare to platform norms; look for substantive comments, questions, or brand mentions that indicate genuine interest. Based solely on this comment, I would not consider the comments a reliable signal of a real, engaged audience and would treat ad purchase decisions with caution."
}
Text: Unglaublich 👏👏👏
Analysis: {
"fakeness_score": 60,
"fakeness_confidence": 40,
"overall_score": 30,
"overall_confidence": 35,
"comment_types": [
{
"type": "Short generic praise / emoji",
"count": 1,
"purpose": "Express positive reaction and boost visible engagement; low informational value regarding genuine interest or purchase intent."
}
],
"interpretation": "The single comment 'Unglaublich 👏👏👏' is a generic positive reaction. Such short, non-specific praise is common from genuine fans but is also a common pattern for automated or purchased engagement. On its own it provides very low signal about follower quality, audience intent, or suitability for advertising. For a confident assessment you should examine additional comments for variety and specificity, check commenter profiles (age, follower/following ratio, posting history), timing patterns (many similar comments in a short period), and engagement ratios (likes-to-comments, comments per follower). Given only this one comment, treat the engagement as low-quality/uncertain for ad targeting purposes."
}
Text: 🔥🔥🔥
Analysis: {
"fakeness_score": 40,
"fakeness_confidence": 50,
"overall_score": 35,
"overall_confidence": 40,
"comment_types": [
{
"type": "emoji_reaction",
"count": 1,
"purpose": "Expresses approval/excitement or 'hype' for the post; increases visible engagement but carries little substantive feedback."
}
],
"interpretation": "Only a single comment was provided: three fire emojis (🔥🔥🔥). Emoji-only comments are common as quick positive reactions and can be organic (fans showing enthusiasm) or low-effort bot/farm output. With one short emoji there is very little signal: it indicates some positive sentiment but no substantive audience interaction, no questions, no product-related feedback, and no indicators of follower intent or purchase interest. Fakeness is plausible but not strongly indicated — short/high-frequency emoji comments are used by both real followers and automated accounts. Given the extremely small sample size, confidence in any judgment is limited. For advertising purchase decisions, comments like this neither strongly support nor strongly discourage investment: they show surface-level engagement but do not demonstrate meaningful audience quality, intent, or conversation. Recommend requesting a larger sample of recent post comments, engagement rates (likes vs. followers), follower demographics, and examples of longer, topical comments before making an ad-buy decision."
}
Text: Erledigt
Analysis: {
"fakeness_score": 35,
"fakeness_confidence": 45,
"overall_score": 25,
"overall_confidence": 50,
"comment_types": [
{
"type": "Action confirmation / low-effort engagement",
"count": 1,
"purpose": "To acknowledge or confirm completion of a task (e.g., completed a requested action, entered a giveaway, or followed instructions). Provides minimal informational value; could also be a quick reaction or automated/bot reply."
}
],
"interpretation": "Only a single comment ('Erledigt' = 'Done') is available, which is a low-effort, transactional message. This comment could be genuine (a real user confirming an action) but is ambiguous and is also consistent with automated or scripted replies used in contests or call-to-action posts. Given the lack of conversational content, diversity, or additional context (no multiple commenters, no questions, no organic discussion), the engagement quality appears weak and insufficient by itself to justify an advertising purchase. Recommended next steps: review a larger sample of recent comments, check commenter profiles (account age, follower counts, posting behavior), analyze like-to-comment ratios, timestamp patterns, and look for repetitive phrasing that indicates automation before making an ad-buy decision."
}
|
https://www.instagram.com/reel/DTztELTCO6r
-
Comment ER: 0.00%
Analysis
{
"income_level": {
"Score": 70,
"Confidence": 70,
"Interpretation": "Visual + transcript signals indicate an above-average, mid-to-premium lifestyle (tasteful modern interior, fresh tulips visible in multiple frames, gold necklace/hoop earrings, neat styling). The blogger uses and sells mid-premium cosmetics (Inglot) and references non-budget price points (brush set normally >300€). No clear luxury-only cues (no Aesop/La Mer/Byredo, no luxury car or travel shots), so score placed in upper‑middle range with moderate confidence."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Clear talking-head format: face is centered and dominant in frame, direct eye contact, visible mouth movement consistent with speech, first-person spoken transcript throughout explaining products and techniques."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is strongly and consistently focused on beauty/self-care: step‑by‑step makeup techniques, primers, foundations, brushes, applicator tips, shade selection and product demonstrations across the whole clip and transcript."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No low-cost/fast-fashion retailers mentioned or visible. Brands referenced are Inglot and similar mid-premium makeup lines; no AliExpress/Shein/Temu/Aldi/Lidl style advertisers detected in frames or transcript."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No pillow advertising detected in frames or transcript."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Advertising is coherent and narrowly focused on cosmetics/tools (foundations, primers, brushes, pencils, mascara, lipgloss) and related promotions (discount code, free lipgloss). No unrelated product categories shown."
},
"sales_authenticity": {
"Score": 90,
"Confidence": 85,
"Interpretation": "High authenticity signals: personal usage shown and spoken (demonstrates application, holds products up), explains how/when/why to use items (green primer for redness, yellow for oily skin, Mondlicht primer for dry/decollete), gives concrete tips (blender damp vs dry, shades for concealer), mentions personal anecdote (niece), and specific pricing/offer mechanics. Presentation feels integrated into routine rather than a generic scripted read‑out."
},
"frequency_of_advertising": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Advertising is present inside the content: multiple product plugs, discount code (INA20), shop references, and free-gift threshold mentioned in the same clip/transcript."
},
"structured_thinking": {
"Score": 85,
"Confidence": 80,
"Interpretation": "The blogger delivers ordered, practical guidance: describes two makeup techniques, step sequences (base, concealer, cream contour, rouge, blending), comparative recommendations (which primer for which skin type), application tips (blender use, small vs large), and links cause→effect (primer/type → visible result). Clear explanations go beyond simple 'I like this.'"
},
"knowledge_depth": {
"Score": 75,
"Confidence": 70,
"Interpretation": "Advice shows solid professional/mainstream knowledge (correct product-type mapping, nuanced primer recommendations, specific product-functions and techniques). Information aligns with professional mainstream / advanced enthusiast level rather than narrow scientific research. Good practical nuance (e.g., product for stage vs everyday, texture/finish differences)."
},
"age_over_30": {
"Score": 100,
"Confidence": 80,
"Interpretation": "Visual frames depict a mature adult appearance; combined styling and tone indicate the blogger is strongly likely to be older than 35."
},
"intelligence": {
"Score": 85,
"Confidence": 75,
"Interpretation": "Speech and content show clear, logical communication and analytical ability: explains why to use certain products, gives specific examples and routine logic, compares alternatives, and provides actionable steps—indicative of above-average communicative and analytical intelligence."
},
"personal_values": {
"Score": 70,
"Confidence": 60,
"Interpretation": "Some first-person value signals are visible: emphasis on quality makeup, practical beauty help for followers (offers to help pick shades with photos), consistent product choices ('I always take... for bridal'), and clear preferences. However, deeper evidence of a coherent mission/strongly articulated principles is limited in the provided frames/transcript."
},
"enthusiasm": {
"Score": 80,
"Confidence": 80,
"Interpretation": "Presenter displays warm, engaged delivery and positive framing (friendly address 'Mädels', congratulating giveaway winners, upbeat phrasing about products). Facial expressions and tone in frames show energy and warmth rather than monotone or negative affect."
},
"charisma": {
"Score": 80,
"Confidence": 75,
"Interpretation": "The blogger is engaging on camera (direct address, invites interaction, runs promotions/giveaways, demonstrates products), which is likely to inspire and motivate viewers. Delivery is personable and directive without sounding robotic."
},
"expert_status": {
"Score": 60,
"Confidence": 60,
"Interpretation": "Moderate evidence of professional expertise: the presenter demonstrates technique, in-depth product knowledge, bridal application reference, and sells a palette/brush set—signals of a semi‑professional or makeup artist. However, no explicit professional title, accreditation, or clinical environment is shown in frames or on-screen text, so full expert status cannot be confirmed."
}
}
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|
https://www.instagram.com/reel/DTzPZZXCOGb
-
Comment ER: 0.00%
Analysis
{
"income_level": {
"Score": 70,
"Confidence": 55,
"Interpretation": "Visual cues suggest above-average / middle-to-upmarket lifestyle: well-done professional makeup, neat modern background (neutral cabinetry), tasteful jewelry (gold hoop earrings, layered necklace) and a quality-looking knit — no obvious low-cost branding or cheap props. No explicit premium-brand items are visible, so evidence supports mid-to-premium but not clear luxury."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Strong talking-head format: the creator appears on camera, looks into the lens, speaks in first person (transcript) and demonstrates while talking — face is centered, mouth movement and gestures align with live speech."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is clearly beauty-focused: step-by-step makeup demo (bronzer, rouge, concealer, blending), visible beauty tools and products in frames and explicit invitation to a makeup Live — strong, consistent alignment with self-care/beauty."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No visible advertising or logos for low-cost retailers (Shein, AliExpress, Temu, Lidl, Aldi etc.) in the provided frames or captions."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No pillow advertising or visible pillow brand promotion in the frames; content is makeup-focused."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 80,
"Interpretation": "No heterogeneous ad mix visible. The only promotional element is a coherent beauty-related call-to-action (invite to free makeup Live and follow) consistent with the creator's niche."
},
"sales_authenticity": {
"Score": 90,
"Confidence": 80,
"Interpretation": "Frames and on-screen text show an authentic, demonstrative approach: explains why a technique is 'wrong', gives a concrete alternative (draw lines: bronzer, rouge, concealer; blend bottom→top), shows how to apply and the visual result — realistic demo and first-person explanations suggest trust-based, instructional promotion rather than generic script."
},
"frequency_of_advertising": {
"Score": 100,
"Confidence": 80,
"Interpretation": "There is in-content promotion: the creator invites viewers to a free Wednesday Live and asks to follow — an explicit promotional CTA appears inside the content."
},
"structured_thinking": {
"Score": 92,
"Confidence": 85,
"Interpretation": "Clear, structured explanation present: identifies a problem ('makes face heavier'), gives a stepwise method (where to draw lines, which products to use, blending direction), demonstrates cause→effect visually — beyond simple opinion, with practical demonstration."
},
"knowledge_depth": {
"Score": 70,
"Confidence": 70,
"Interpretation": "Practical, useful technique-level knowledge typical of advanced enthusiasts or professional makeup artists (placement, layering, blending). The content is actionable and non-trivial but does not show niche scientific or professional medical depth — fits Level 4→3 (advanced enthusiast / professional mainstream)."
},
"age_over_30": {
"Score": 100,
"Confidence": 80,
"Interpretation": "Visual appearance (facial features, styling) strongly indicates the creator is over 35; makeup and communication style are consistent with a mature adult creator."
},
"intelligence": {
"Score": 80,
"Confidence": 70,
"Interpretation": "Demonstrates clear, logical explanations and practical reasoning (why a technique is wrong, how to fix it). Speech and demonstration are structured and articulate, indicating solid communicative and analytical ability."
},
"personal_values": {
"Score": 60,
"Confidence": 60,
"Interpretation": "Some first-person voice and consistent focus on beauty/self-care appear (inviting followers, offering free Live), but there are few explicit statements of broader personal principles or value-driven positioning in the provided frames — moderate evidence of a stable identity anchor."
},
"enthusiasm": {
"Score": 85,
"Confidence": 80,
"Interpretation": "Creator appears upbeat and friendly in frames, smiles, uses encouraging language in transcript ('Ich freue mich auf dich'), and shows animated gestures while demonstrating — overall positive energy visible."
},
"charisma": {
"Score": 80,
"Confidence": 70,
"Interpretation": "Direct eye contact, expressive facial gestures, practical demonstration and invitation to live indicate ability to engage and influence viewers; delivery is personable and likely motivating for the target audience."
},
"expert_status": {
"Score": 50,
"Confidence": 60,
"Interpretation": "There is moderate evidence of professional-level skill (structured technique demo, correct terminology for application steps) but no explicit credentials or professional environment visible in frames (no 'Cosmetologist/MD' label, clinic, or formal credential). Best classified as strong enthusiast / semi-professional based on visuals and instruction."
}
}
Comments (0)
No comments
|
https://www.instagram.com/reel/DTzPHFDCBXb
-
Comment ER: 0.00%
Analysis
{
"income_level": {
"Score": 70,
"Confidence": 60,
"Interpretation": "Visual cues show a polished, mid-to-premium aesthetic: neat manicured nails, gold hoop earrings, soft high-quality knitwear, carefully finished makeup and tidy neutral background. No explicit luxury brand signals are visible (no Aesop/La Mer/etc.), so evidence points to above-average but not clearly luxury/premium European lifestyle."
},
"talking_head": {
"Score": 100,
"Confidence": 90,
"Interpretation": "Strong talking‑head signals: the creator is centered in frame, makes direct eye contact, mouth movements correspond to speech in the transcription, and addresses the viewer (spoken lines in German and on-screen text)."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly makeup-focused: on-screen text and spoken transcription reference 'Schlupflider' and a special make‑up for them; the frames show step‑by‑step eye make‑up work (Q‑tip, brushes, mascara). Clear stable association with beauty/self‑care."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No visible references, logos, or on‑screen mentions of low-cost retailers (AliExpress, Shein, Temu, Aldi, Lidl etc.) in the provided frames or transcription."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No pillow advertising detected in frames or text; no pillow brands or product shots are present."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 85,
"Interpretation": "No advertising content is present in the analyzed frames, so there is no mixed or inconsistent ad portfolio visible—content is pure makeup tutorial and therefore internally consistent."
},
"sales_authenticity": {
"Score": 50,
"Confidence": 20,
"Interpretation": "No advertising instances or sponsor messaging are visible to evaluate authenticity. The creator demonstrates techniques (which feels natural), but because no explicit product promotion or sales language appears, authenticity of advertising cannot be reliably judged from these frames."
},
"frequency_of_advertising": {
"Score": 0,
"Confidence": 90,
"Interpretation": "No advertising detected in the provided content (frames and transcription show tutorial content and a follow CTA, but no product/service ads)."
},
"structured_thinking": {
"Score": 65,
"Confidence": 75,
"Interpretation": "The video shows a clear stepwise demonstration (marking, blending, applying mascara) and the on‑screen phrases 'Einfach, schnell, effektiv' indicate a concise structure. However, there is limited verbal argumentation or extended explanation of rationale in the provided text, so structure is present but not deeply articulated."
},
"knowledge_depth": {
"Score": 60,
"Confidence": 70,
"Interpretation": "Practical technique for hooded/‘Schlupflider’ eyes is demonstrated (targeted, skillful tips), consistent with advanced-enthusiast / professional-mainstream level. There is no visible deep scientific explanation or rare/proprietary knowledge, so this rates as useful but not specialist research-level content."
},
"age_over_30": {
"Score": 80,
"Confidence": 65,
"Interpretation": "Facial features, styling, and presentation suggest a person likely over 35 (mature skin characteristics, makeup style aimed at hooded lids often relevant to older demographics). This is probabilistic from images, not definitive."
},
"intelligence": {
"Score": 65,
"Confidence": 50,
"Interpretation": "The creator communicates clearly with planned, efficient demonstration and concise messaging ('Einfach, schnell, effektiv'), indicating practical intelligence and communicative clarity. Full assessment of higher cognitive/analytical ability is limited by short tutorial format and lack of extended spoken reasoning."
},
"personal_values": {
"Score": 30,
"Confidence": 60,
"Interpretation": "Frames and transcription focus on technique and a friendly call to follow; they do not show explicit statements of personal principles or value-driven positioning (e.g., 'for me, X matters more than Y'). Limited evidence of a strong 'own truth' transmission."
},
"enthusiasm": {
"Score": 75,
"Confidence": 70,
"Interpretation": "Creator appears warm and engaging on camera; short encouraging lines in the transcription ('Ich freue mich auf dich') plus a friendly demeanor and smile convey positive energy and mild enthusiasm."
},
"charisma": {
"Score": 75,
"Confidence": 65,
"Interpretation": "Direct address, polished presentation, confident hands-on demonstration and a composed, friendly facial expression indicate an ability to engage viewers and inspire interest in trying the technique."
},
"expert_status": {
"Score": 50,
"Confidence": 50,
"Interpretation": "There are signs of practiced skill (clear technique, tool use, targeted tips for hooded lids) suggesting a knowledgeable enthusiast or semi‑professional makeup artist. However, no explicit credentials, professional environment, or on-screen titles are present to confirm expert status."
}
}
Comments (0)
No comments
|
https://www.instagram.com/reel/DTyZ6tyjiss
File size 1351MB exceeds 200MB limit
Comment ER: 0.01%
Comments (15)
Text: 👏👏👏👏
Text: +
Text: +
Text: Und weiss du mein make up heute erinnert mich an mich😍😅 ich möchte mich immer dezent schminken wie bei deine rechte Seite- zart, süß und als Ergebnis bekomme ich doch wie deine linke, ausdrucksvoll und heiß 😅😅😅
Text: Liebe Ina , das war wieder mal ein schöner Abend mit dir 😊.Danke 🙂
Text: Sehr schön 💕
Text: +
Text: Liebe Ina, ich kann ja leider mittwochs nie live dabei sein, aber schaue mir im Nachhinein immer Deine Videos an. Du hast Dich wieder wunderschön geschminkt.Virken Dank, dass Du die Videos immer abspeicherst, damit man sich die später noch anschauen kann. Liebe Grüße, Britta🫶😘
Text: War ein sehr schöner Abend ❤️
Text: Es war ein toller Abend. Jedes Mal lernt man was neues 🔥😍vielen Dank liebe Ina 🫶🥰
Text: +
Text: War super wie immer❤️❤️dankeschön!!
Text: Mittwochs Live 20:00 Uhr ist Pflicht mittlerweile 🤩 Vielen lieben Dank für deine Mühe Liebe Ina 🫶🏻
Text: Ina du bist die beste ! 😍
Text: Vielen lieben Dank liebe Ina😘 ohne große Hoffnung mache ich bei Gewinnspielen mit, weil ich ja kaum was gewinne, aber heute hab ich gewonnen 🏅 ich freue mich rieeewsig
|
https://www.instagram.com/reel/DTyDGrZCM13
-
Comment ER: 0.00%
Analysis
{
"income_level": {
"Score": 70,
"Confidence": 60,
"Interpretation": "Visuals show a polished, well‑groomed creator (neat studio lighting, manicured long nails, gold hoop earrings, clean neutral decor, tidy clothing — white turtleneck) and mid‑range makeup tools/palette. No clear ultra‑luxury cues (no visible premium brand labels, no luxury interior or vehicles), so suggests above‑average / comfortable lifestyle rather than clear premium luxury."
},
"talking_head": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Strong talking‑head format: face centered and prominent, direct eye contact, visible mouth movement and first‑person speech in transcript (“Ich zeige dir…”), step‑by‑step spoken instructions rather than pure voiceover."
},
"beauty_alignment": {
"Score": 100,
"Confidence": 95,
"Interpretation": "Content is explicitly a makeup tutorial (transcript + frames): stepwise eye‑makeup demonstration using cotton swabs, palette, kajal, mascara — clear and consistent beauty/self‑care focus."
},
"low_end_ads_absence": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No visible logos or mentions of low‑cost retailers (Shein, AliExpress, Temu, Lidl, Aldi etc.) in the frames or transcript."
},
"pillow_ads_constraint": {
"Score": 100,
"Confidence": 95,
"Interpretation": "No pillow advertising detected in frames or transcript."
},
"ads_focus_consistency": {
"Score": 100,
"Confidence": 90,
"Interpretation": "No advertising present in the provided frames; therefore there is no sign of mixed or inconsistent ad categories — content is consistently beauty tutorial."
},
"sales_authenticity": {
"Score": 85,
"Confidence": 70,
"Interpretation": "Although no sponsored product callouts appear, the creator uses a demonstrative, step‑by‑step, first‑person style (shows how she applies pigment, tape trick, 'drei Punkte', removes tape, uses green kajal and mascara) — signals of authentic, usage‑based demonstration rather than scripted generic praise. Lack of explicit brand promotion reduces need to judge ad authenticity fully."
},
"frequency_of_advertising": {
"Score": 0,
"Confidence": 95,
"Interpretation": "No advertising visible in the provided frames or transcript (pure tutorial content)."
},
"structured_thinking": {
"Score": 80,
"Confidence": 90,
"Interpretation": "Clear stepwise instructions are given and shown (tape → three black dots → three brown dots → blend → glitter → remove tape → green kajal → mascara). This shows organized, procedural thinking though not deep explanatory argumentation."
},
"knowledge_depth": {
"Score": 60,
"Confidence": 75,
"Interpretation": "Practical, hands‑on makeup technique aimed at viewers (accessible tip: use tape + cotton swabs and dot placement). Useful for enthusiasts but represents mainstream/advanced‑enthusiast level rather than specialized professional or scientific expertise."
},
"age_over_30": {
"Score": 100,
"Confidence": 90,
"Interpretation": "Facial features, styling and overall appearance in frames strongly indicate the creator is older than 35."
},
"intelligence": {
"Score": 75,
"Confidence": 70,
"Interpretation": "Communication is clear and concise, instructions are logical and prioritized (shows sequence and purpose). This indicates solid practical reasoning and communicative ability, though content is instructional rather than deeply analytical."
},
"personal_values": {
"Score": 40,
"Confidence": 60,
"Interpretation": "Creator speaks in first person and invites followers, showing some personal stance on beauty/helpfulness, but there is little explicit evidence of broader, stable principles or value‑driven worldview in the provided frames/transcript."
},
"enthusiasm": {
"Score": 70,
"Confidence": 70,
"Interpretation": "The presenter appears warm, composed and engaged (smiling, inviting language: “Folge mir für mehr”), showing positive energy though not highly exuberant — friendly, professional enthusiasm."
},
"charisma": {
"Score": 75,
"Confidence": 70,
"Interpretation": "Direct camera engagement, confident hands‑on demonstration, polished look and steady presentation give the creator an appealing, persuasive presence likely to engage viewers."
},
"expert_status": {
"Score": 50,
"Confidence": 55,
"Interpretation": "Evidence of practiced technique and professional polish (confident application, tool usage, useful trick) suggests a skilled enthusiast or possible makeup artist, but no explicit credentials, professional environment, or on‑screen titles are present to confirm formal expert status."
}
}
Comments (1)
Text: Was ist das für eine schöne Farbe? Wo gibt es die!!!
Analysis: {
"fakeness_score": 15,
"fakeness_confidence": 70,
"overall_score": 40,
"overall_confidence": 50,
"comment_types": [
{
"type": "Product inquiry / compliment",
"count": 1,
"purpose": "Compliment the color and request purchase information — indicates genuine interest in the item and potential buying intent."
}
],
"interpretation": "Single comment: 'Was ist das für eine schöne Farbe? Wo gibt es die!!!' is phrased naturally in German, expresses admiration and directly asks where to buy. It lacks bot signatures (no links, repetitive patterns, or generic emojis) and reads like a real user inquiry, so fakeness is low (15/100) with moderate confidence. However, this is only one comment — sample size is too small to judge overall audience quality or authenticity. From an advertising-feasibility perspective the comment is positive (shows purchase intent) but does not prove broad, engaged, or authentic audience activity. Overall assessment is cautious: moderate-low suitability (40/100) with limited confidence because more data is needed. Recommended next steps: analyze a larger sample of comments (50–200), reviewer profiles for authenticity, engagement rate (likes/comments/follower ratio), timing patterns, and look for clusters of repetitive/templated comments that would raise fakeness concerns."
}
|