← Back

@beauty_by_ina_heinrich

248,251 followers completed ♀ Female

Analyze Result

	Income Level	Beauty Alignment	Pillow Ads Constraint	Ads Focus Consistency	Sales Authenticity	Structured Thinking	Knowledge Depth	Age Over 30	Intelligence	Personal Values	Enthusiasm	Charisma	Expert Status	Talking Head	Frequency Of Advertising	Ad Price Tier	Avg Comment ER	Avg Fakeness
Score	78	100	100	95	88	90	80	100	88	85	88	85	100	85	15	100	0.77%	21.3
Confidence	80	95	95	90	90	90	85	100	90	85	90	85	95	90	90	85	-	-

Summary: Creator is a clearly positioned beauty professional (Make-up Artist & Trainer) focused on practical, teacher-style makeup education for a mature audience. Content is consistently beauty-centric, structured, and demonstrative, with authentic product integrations (frequent Inglot partnerships, promo codes). Production and personal styling point to a mid-to-premium lifestyle; engagement is varied but includes meaningful product questions and purchase intent. High expertise, structured pedagogy, warm enthusiasm and authentic sales integration are the profile's strongest traits.

Raw JSON

{"income_level":{"Score":78,"Confidence":80,"Interpretation":"Consistent mid-to-premium lifestyle signals across many posts: polished production, tidy/stylish interiors, fresh flowers (noted in some posts), quality jewelry and watches, professional makeup kit and recurring partnerships with established brands (Inglot, Nutrilite/Biogena, Artistry). Multiple content notes explicitly describe a professional creator setup and paid brand collaborations; little evidence of ultra-luxury markers. Confidence reduced slightly because luxury cues are not dominant and a few posts show simple travel/product shots rather than clear high-luxury indicators."},"beauty_alignment":{"Score":100,"Confidence":95,"Interpretation":"Near-uniform evidence that the creator's identity centers on beauty/self-care: majority of personality and content items are makeup tutorials, product demos, shade-matching, brows/lips/skin routines and explicit branding as 'Make-up-Artist & Trainer(in)'. Repeated CTAs for live lessons and many beauty-focused captions confirm strong, stable niche alignment."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"No pillow advertising detected in the reviewed items. Multiple content analyses explicitly state 'No pillow advertising detected' and all identified ads concern cosmetics, supplements, jewellery or skincare — none are Sleep & Glow or other pillow products."},"ads_focus_consistency":{"Score":95,"Confidence":90,"Interpretation":"Advertising is highly coherent and focused on beauty/wellness categories (cosmetics, makeup tools, lip/skin care, occasional supplements and jewellery that fit a style/beauty lifestyle). Although a few posts show related categories (supplements, a jewellery promo), these still align with the creator's overall beauty/self-care positioning rather than representing heterogeneous, opportunistic ad categories."},"sales_authenticity":{"Score":88,"Confidence":90,"Interpretation":"Strong signals of authentic, use-based promotion: many posts demonstrate product application on-camera, name shade numbers and product details (e.g., lipliner mappings, bronzer shade Nr.92, ingredients for lipgloss), and integrate promo codes naturally (INA20/INA25). Several posts explain when/how they use products and provide practical caveats (e.g., rinse after saltwater for jewellery). A minority of music-only or pure product-shot posts lower absolute authenticity slightly."},"structured_thinking":{"Score":90,"Confidence":90,"Interpretation":"Frequent, repeated use of stepwise teaching formats: problem→solution sequences, before/after comparisons, concrete procedural steps (taping for hooded lids, liner/bronzer placement, lip-lining technique) and cause→effect explanations appear across many content analyses. These patterns show disciplined pedagogical structure rather than ad-hoc opinions."},"knowledge_depth":{"Score":80,"Confidence":85,"Interpretation":"Content consistently transmits professional, practice-level knowledge (trainer-level makeup techniques, shade mapping, nuanced tips for mature skin). Posts fall into professional-mainstream / advanced-enthusiast level (useful, non-trivial tactics) rather than academic or scientific innovation. Several posts reference ingredients and nuanced product behavior, supporting above-average depth."},"age_over_30":{"Score":100,"Confidence":100,"Interpretation":"Multiple posts explicitly state age (e.g., 48 years) and visual analyses consistently mark the creator as clearly over 30. This is a stable, high-confidence signal across the dataset."},"intelligence":{"Score":88,"Confidence":90,"Interpretation":"Communication is clear, concise and analytical across many posts: the creator explains why techniques work, compares alternatives, prioritizes key rules (e.g., placement lines relative to pupil), and summarizes routines succinctly. These attributes indicate strong practical intelligence and effective pedagogical communication."},"personal_values":{"Score":85,"Confidence":85,"Interpretation":"Consistent first-person framing and an explicit educator mission (‘free live lessons’, helping mature women look fresher) shows stable values around education, accessibility and tasteful self-care. Content repeatedly emphasizes teaching, practical improvement, and an aesthetic of elegance."},"enthusiasm":{"Score":88,"Confidence":90,"Interpretation":"Recurring warm, upbeat tone: many posts note smiling delivery, positive invites to join live sessions, and energetic language ('ich freue mich auf dich', 'mega', 'ich liebe ...'). Enthusiasm is consistent but professional rather than theatrical, matching a high but not exaggerated score."},"charisma":{"Score":85,"Confidence":85,"Interpretation":"The creator displays an engaging, teacherly charisma: frequent direct-address CTAs, personal appeals ('I show…', 'join me'), before/after persuasion and practical demonstrations that connect emotionally with the target audience. Delivery is personable and persuasive without being aggressive."},"expert_status":{"Score":100,"Confidence":95,"Interpretation":"Strong, repeated explicit signals of professional expertise: many captions and content items identify the creator as 'Make-up-Artist & Trainer(in)' with 25+ years of experience; tutorials show advanced, practice-based techniques (shade mapping, client-style corrections, hooded-lid methods). The combination of explicit title, long experience claim and consistent training-style content supports a high expert-status score."},"overall_summary":"Creator is a clearly positioned beauty professional (Make-up Artist & Trainer) focused on practical, teacher-style makeup education for a mature audience. Content is consistently beauty-centric, structured, and demonstrative, with authentic product integrations (frequent Inglot partnerships, promo codes). Production and personal styling point to a mid-to-premium lifestyle; engagement is varied but includes meaningful product questions and purchase intent. High expertise, structured pedagogy, warm enthusiasm and authentic sales integration are the profile's strongest traits.","talking_head":{"Score":85,"Confidence":90,"Interpretation":"22/26 reels+stories with blogger face are talking-head (score>30)"},"frequency_of_advertising":{"Score":15,"Confidence":90,"Interpretation":"33/39 items contain advertising"},"ad_price_tier":{"Score":100,"Confidence":85,"Interpretation":"33/33 ads are premium+ (avg tier: 70)"}}

Nickname Analysis

Reputation Score	Confidence	Estimated Age	Gender	Profession	Risk Level
86	70	-	female	Makeup artist (Visagistin) and makeup trainer; founder of a makeup training center in Germany	low

Summary: Identity and footprint - The Instagram handle @beauty_by_ina_heinrich appears to belong to Ina Heinrich, a German makeup artist and trainer. Her official website lists the same handle and phone contact, tying the site to the IG identity. ([makeup-ina.de](https://makeup-ina.de/kontakte/?utm_source=openai)) - Her About page states she is the founder and head of a makeup training center in Germany, teaches in Russian and German, and has 20+ years of experience (her brand partners cite 25 years). ([makeup-ina.de](https://makeup-ina.de/uber-mich/?utm_source=openai)) - Multiple official product pages from INGLOT feature collaborations explicitly naming “Ina Heinrich (@beauty_by_ina_heinrich),” confirming public brand partnerships. ([inglotcosmetics.com](https://inglotcosmetics.com/en/sets/1321-inglot-x-ina-happy-birthday-face-makeup-palette?utm_source=openai)) - Additional commerce collaboration: a jewelry retailer hosts a curated selection labeled “INA alias BEAUTY_BY_INA_HEINRICH.” ([mainpunkt.com](https://www.mainpunkt.com/produkt-kategorie/ina/)) - Social listings: influencer directories and people aggregators index the same handle and show she also operates on TikTok; the TikTok bio snippet mirrors the weekly live lesson note (Wednesday 20:00). ([nindo.de](https://nindo.de/beauty_by_ina_heinrich)) Negatives/controversies - Search across news, brand listings, and social directories surfaced professional/product features and course pages but no credible reports of legal issues, major scandals, or widely covered controversies tied to this identity as of April 14, 2026. (See sources; no mainstream investigative coverage located.) Assessment - Overall public profile is beauty-education focused (courses, live streams, and product collaborations) with brand-safe positioning. Partnerships with an established cosmetics brand (INGLOT) and a named jewelry retailer support a professional, commercial reputation. ([inglotcosmetics.com](https://inglotcosmetics.com/en/sets/1321-inglot-x-ina-happy-birthday-face-makeup-palette?utm_source=openai))

Sources

makeup-ina.de – Contacts page (lists handle and phone)
makeup-ina.de – About page (roles, languages, experience)
INGLOT – x INA Happy Birthday Face Palette (names @beauty_by_ina_heinrich, cites 25 years experience)
INGLOT – x INA Glamorous Start Face Palette (names @beauty_by_ina_heinrich)
INGLOT – x INA All About Love Lip Set (names @beauty_by_ina_heinrich)
Mainpunkt 925 – Ina page (states alias BEAUTY_BY_INA_HEINRICH)
Nindo – channel overview page for Ina Heinrich VISAGIST (lists handle)
IDCRAWL – aggregator entry showing @beauty_by_ina_heinrich on Instagram/TikTok and bio snippet

Raw JSON

{
  "reputation_score": 86,
  "estimated_age": null,
  "estimated_gender": "female",
  "detected_profession": "Makeup artist (Visagistin) and makeup trainer; founder of a makeup training center in Germany",
  "has_special_profession": true,
  "confidence": 70,
  "summary": "Identity and footprint\n- The Instagram handle @beauty_by_ina_heinrich appears to belong to Ina Heinrich, a German makeup artist and trainer. Her official website lists the same handle and phone contact, tying the site to the IG identity. ([makeup-ina.de](https://makeup-ina.de/kontakte/?utm_source=openai))\n- Her About page states she is the founder and head of a makeup training center in Germany, teaches in Russian and German, and has 20+ years of experience (her brand partners cite 25 years). ([makeup-ina.de](https://makeup-ina.de/uber-mich/?utm_source=openai))\n- Multiple official product pages from INGLOT feature collaborations explicitly naming “Ina Heinrich (@beauty_by_ina_heinrich),” confirming public brand partnerships. ([inglotcosmetics.com](https://inglotcosmetics.com/en/sets/1321-inglot-x-ina-happy-birthday-face-makeup-palette?utm_source=openai))\n- Additional commerce collaboration: a jewelry retailer hosts a curated selection labeled “INA alias BEAUTY_BY_INA_HEINRICH.” ([mainpunkt.com](https://www.mainpunkt.com/produkt-kategorie/ina/))\n- Social listings: influencer directories and people aggregators index the same handle and show she also operates on TikTok; the TikTok bio snippet mirrors the weekly live lesson note (Wednesday 20:00). ([nindo.de](https://nindo.de/beauty_by_ina_heinrich))\n\nNegatives/controversies\n- Search across news, brand listings, and social directories surfaced professional/product features and course pages but no credible reports of legal issues, major scandals, or widely covered controversies tied to this identity as of April 14, 2026. (See sources; no mainstream investigative coverage located.)\n\nAssessment\n- Overall public profile is beauty-education focused (courses, live streams, and product collaborations) with brand-safe positioning. Partnerships with an established cosmetics brand (INGLOT) and a named jewelry retailer support a professional, commercial reputation. ([inglotcosmetics.com](https://inglotcosmetics.com/en/sets/1321-inglot-x-ina-happy-birthday-face-makeup-palette?utm_source=openai))",
  "negative_findings": [],
  "sources": [
    "makeup-ina.de – Contacts page (lists handle and phone)",
    "makeup-ina.de – About page (roles, languages, experience)",
    "INGLOT – x INA Happy Birthday Face Palette (names @beauty_by_ina_heinrich, cites 25 years experience)",
    "INGLOT – x INA Glamorous Start Face Palette (names @beauty_by_ina_heinrich)",
    "INGLOT – x INA All About Love Lip Set (names @beauty_by_ina_heinrich)",
    "Mainpunkt 925 – Ina page (states alias BEAUTY_BY_INA_HEINRICH)",
    "Nindo – channel overview page for Ina Heinrich VISAGIST (lists handle)",
    "IDCRAWL – aggregator entry showing @beauty_by_ina_heinrich on Instagram/TikTok and bio snippet"
  ],
  "risk_level": "low"
}

Product Links Analysis

Processed: 0 / Skipped: 1 / Cheap (≤ 60): 0 / Avg: - / Min: -

Details (1 links)

URL	Name	Price	Category	Tier	Score	Reasoning / Error
https://www.mainpunkt.com/produkt-kategorie/ina/⁠	-	-	-	-	-	ScrapingBee 401: {"message":"Monthly API calls limit reached: 1000"}

Reels (20)

URL Skip Reason
https://www.instagram.com/reel/DFCe11mso4y - Comment ER: 0.25% Analysis {"has_blogger_face":true,"face_confidence":98,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"She speaks directly to camera throughout, explaining techniques and inviting viewers to a live — clear talking-head format with on-camera narration."},"enthusiasm":{"Score":85,"Confidence":90,"Interpretation":"Warm, upbeat tone and friendly invites to follow and join a free live; facial expressions and wording convey positive energy."},"charisma":{"Score":85,"Confidence":85,"Interpretation":"Engaging delivery, personal appeals (’I show…’, ’I’m happy to see you’) and a clear call-to-action that draws viewers into learning."},"sales_authenticity":{"Score":80,"Confidence":85,"Interpretation":"Contains explicit product promotion (Inglot) and a promo code, but promotion is embedded naturally in a demonstrative tutorial and she shows how to use the products."},"age_over_30":{"Score":90,"Confidence":90,"Interpretation":"Visual appearance and presentation indicate a person clearly over 30."},"income_level":{"Score":75,"Confidence":70,"Interpretation":"Polished production, neat interior, quality jewelry and mid-premium branded cosmetics (Inglot) suggest a comfortable, mid-to-premium lifestyle."},"beauty_alignment":{"Score":100,"Confidence":95,"Interpretation":"Content is explicitly makeup/beauty-focused (tutorials, product names, live lessons) — clearly aligned with beauty/self-care identity."}},"content":{"structured_thinking":{"Score":90,"Confidence":90,"Interpretation":"Clear step-by-step instructions and cause-effect explanations (how to make lips look fuller, why certain application narrows them), practical tips and demonstration."},"intelligence":{"Score":85,"Confidence":85,"Interpretation":"Communicates clearly and concisely, explains reasons behind techniques and organizes a tutorial + live class offer logically."},"personal_values":{"Score":80,"Confidence":80,"Interpretation":"Values education and skill-sharing (free live lessons, step-by-step learning). Speaks from first-person and positions content as helpful teaching."},"knowledge_depth":{"Score":75,"Confidence":85,"Interpretation":"Practical, technique-focused knowledge for enthusiasts — useful, slightly specialized makeup tips but not deeply scientific or novel."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"No pillow advertising detected in video or caption."},"ads_focus_consistency":{"Score":100,"Confidence":90,"Interpretation":"Advertising is coherent and focused on cosmetics (Inglot products, lipstick and lip liner) and a promo — single related category."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Clear advertising markers present: brand tags, promo code (INA25), discount mention, and explicit brand promotion in caption."},"ad_price_tier":{"Score":70,"Confidence":80,"Interpretation":"Advertised brand (Inglot) positions as mid-to-premium professional cosmetics — not budget, not ultra-luxury."},"expert_status":{"Score":70,"Confidence":80,"Interpretation":"Strong signals of a beauty educator/makeup artist (tutorials, live lessons, repeated teaching content) though no formal credentials shown."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"On-screen text asks 'WAS MAGST DU MEHR?' but there is no explicit instruction to write a specific word/keyword in comments."}}} Comments Analysis {"fakeness_score":22.22,"raw_fakeness_score":22.22,"adjusted_fakeness_score":22.22,"fakeness_confidence":75,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":62,"overall_confidence":65,"comment_types":[{"type":"Product detail requests","count":6,"purpose":"Users ask for product details, shades, or links."},{"type":"Technique questions","count":3,"purpose":"Comments asking about makeup techniques or application details."},{"type":"Personal experiences or tips requests","count":3,"purpose":"Users share concerns or express interest in learning or getting tips."},{"type":"Praise/positive feedback","count":9,"purpose":"Express appreciation, encouragement to creator."},{"type":"Off-topic / unrelated inquiries","count":2,"purpose":"Comments not related to the post's topic."},{"type":"Emoji-only / low-effort","count":4,"purpose":"Emoji or short responses that convey sentiment but limited substantive content."}],"interpretation":"The set shows notable engagement around product specifics and makeup technique questions, which is favorable for influencer credibility and potential ad conversions (e.g., product links, shade IDs). A substantial portion of comments are praise (high engagement) but there are several off-topic or emoji-only comments that dilute overall quality. No explicit CTA word/keyword was detected, so no CTA-excluded adjustment to fakeness is needed. Overall, the audience demonstrates tangible interest in the makeup content and products, but the mix of low-effort and off-topic comments reduces purity of engagement for sponsored campaigns.","high_quality_percentage":41,"low_quality_percentage":26,"quality_reasoning":"High-quality signals (specific questions about products, makeup techniques, and personal tips) constitute about 41% of comments. A sizable portion (≈26%) are emoji-only or off-topic, which lowers the overall engagement quality. The rest are supportive but less substantive. This suggests solid but mixed quality for influencer analysis: good for product-focused campaigns, provided the creator can steer discussion with targeted content or promos."} Comments (27) Text: Kannst du die Produkte verlinken? ❤️ Text: Sehr informativ Text: ❤️ Text: Ich liebe deine Tipps😍😍😍 Text: Was ist das von einer Lippenstift? Der ist ja wunderschön und ich mag solche Farbe. Vielen Dank Voraus. Text: Schöne Farbe 😍 Text: Inna vielen Dank für deine tolle Tips ❤️ Text: Deine manicure ist so schön. Erzähl uns mal bitte auch etwas über deine Handpflege. Du hast wunderschöne Hände. Text: Was für einen Lidschatten nimmst du? Tolle Farbe😍 Text: Sind dann hier deine Lippen übergeschminkt ? Text: ❤️ Text: Ich hab nicht Mal genug Lippe um sie voller zu schminken 😂 aber bei dir schaut alles super aus 😍 Text: Ich finde das sieht so komisch aus, aus der Nähe, wenn man etwas weiter außen "malt". Oder mache ich etwas falsch? Text: Volle Lippen Text: Danke für den Tip. Niemals sind schmale Lippen schön . Werde deinen perfekten Tipps immer folgen. Text: Ein Business MakeUp für Fotoshooting würde mich interessieren. 😍 Text: Ich stresse mich immer mit meiner Oberlippe ,da diese echt schmal ist. Unterlippe ist in Ordnung .Ich weiß da einfach nicht,wie ich schminken soll Text: Schmalere Lippen sind schöner 😍 Text: @beauty_by_ina_heinrich welcher Lippenstift und lipliner ist das genau ? 😍 diese Kombi ist so wunderschön 🤩🤩😍😍 Text: So und so ist 🔥 Text: Welche Nr hat der Lippenstift? Der ist total schön 👏👏😍 Text: Hallo Ina duuuu eine Frage welche Seite war das wo du Obst bestellt Danke Text: Danke für gute Tips! Woher die schöne Kette? Text: Hallo Ina...Welche Farbe) Nummer hat der Lipliner?😊Und welchen Lippenstift oder Gloss trägst du?🥰 Text: ❤️🙌👏 Text: Schön zu sehen,hoffe es geht Dir gut Text: 👏👏👏❤️❤️❤️🙌
https://www.instagram.com/reel/DXGdysYihyU - Comment ER: 0.00% Analysis {"has_blogger_face":true,"face_confidence":98,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":98,"Interpretation":"Teacher-style talking-head: she speaks directly to camera, explains steps, visible mouth movement and eye contact throughout."},"enthusiasm":{"Score":85,"Confidence":92,"Interpretation":"Warm, friendly and encouraging tone (invites to a free live, says 'ich freue mich auf dich'), smiles and positive language."},"charisma":{"Score":86,"Confidence":90,"Interpretation":"Confident, authoritative delivery as a long-time pro — engages viewers with clear tips and an invitation to join her live session."},"sales_authenticity":{"Score":88,"Confidence":92,"Interpretation":"Contains a clear promo (INA20 for Inglot) and 'Werbung' note in caption; promotion is relevant to her makeup expertise and integrated naturally with teaching."},"age_over_30":{"Score":100,"Confidence":100,"Interpretation":"Caption explicitly states she is 48; visual appearance and professional positioning match."},"income_level":{"Score":80,"Confidence":78,"Interpretation":"Polished presentation, tidy well-styled environment, professional jewelry and wardrobe, plus pro makeup/training position → above-average / premium-leaning lifestyle."},"beauty_alignment":{"Score":100,"Confidence":99,"Interpretation":"Core focus is makeup instruction and beauty tips — content and caption clearly centered on beauty/self-care."}},"content":{"structured_thinking":{"Score":95,"Confidence":95,"Interpretation":"Clear step-by-step tutorial with rules and constraints (where to place concealer/bronzer, 'line not beyond pupil', blend direction) and cause→effect (gives lifting effect)."},"intelligence":{"Score":90,"Confidence":90,"Interpretation":"Explains technique concisely and practically, highlights important rules and reasoning, communicates main points without unnecessary filler."},"personal_values":{"Score":85,"Confidence":88,"Interpretation":"Positions herself as a teacher who wants to help others look fresher and more elegant; invites people to learn with her — consistent mission to educate."},"knowledge_depth":{"Score":80,"Confidence":90,"Interpretation":"Professional, practice-based technique (makeup placement and blending rules). Not academic science but solid pro-level tips beyond mass-generic advice."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"No pillow advertising detected."},"ads_focus_consistency":{"Score":100,"Confidence":95,"Interpretation":"Advertising (Inglot promo) is thematically consistent with the makeup tutorial — single related category (cosmetics)."},"frequency_of_advertising":{"Score":100,"Confidence":100,"Interpretation":"Clear promotional markers present in caption: promo code 'INA20' and explicit 'Werbung' note."},"ad_price_tier":{"Score":75,"Confidence":90,"Interpretation":"Inglot is a professional/mid-to-premium cosmetics brand — positioned above mass-market but not ultra-luxury."},"expert_status":{"Score":100,"Confidence":96,"Interpretation":"Caption states 'Make-up-Artist & Trainerin' with 25+ years experience; tutorial content and invitation to paid/free training reinforce professional expert status."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"No explicit instruction to write a specific word/phrase in comments; CTAs invite following and joining a live session but do not ask for a comment keyword."}}} Comments (0) No comments
https://www.instagram.com/reel/DXGdOS0Cnwb - Comment ER: 0.01% Analysis {"has_blogger_face":true,"face_confidence":95,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"Blogger speaks directly to camera in a tutorial format (audio = speech). Clear eye contact and step-by-step on-camera demonstration."},"enthusiasm":{"Score":88,"Confidence":90,"Interpretation":"Warm, inviting tone and smiles; encourages viewers to save, follow and join a free live session — positive and energetic delivery."},"charisma":{"Score":85,"Confidence":85,"Interpretation":"Engaging presenter who frames tips as easy and useful; uses personal invitation and teaching persona to connect with viewers."},"sales_authenticity":{"Score":92,"Confidence":90,"Interpretation":"Contains explicit promo (Inglot code INA20) and 'Werbung' note; the product is integrated naturally into a demonstration and pitched with contextual use (routine, mornings, beginners)."},"age_over_30":{"Score":100,"Confidence":100,"Interpretation":"Caption explicitly states her age (48) and visuals are consistent with that."},"income_level":{"Score":75,"Confidence":70,"Interpretation":"Professional production, neat styling, visible quality jewelry and makeup, and trainer/professional positioning suggest mid-to-upper income but not extreme luxury."},"beauty_alignment":{"Score":100,"Confidence":100,"Interpretation":"Core content is a makeup tutorial; account and post clearly focused on beauty, make-up education and self-care."}},"content":{"structured_thinking":{"Score":90,"Confidence":90,"Interpretation":"Clear step-by-step tutorial: what to do (use cotton pad), why (soft, fast, for mornings), who it's for (beginners), and when to use it (daytime/morning)."},"intelligence":{"Score":88,"Confidence":85,"Interpretation":"Well-structured, concise instructional language and presentation. Trainer background supports clear explanations and prioritized key points."},"personal_values":{"Score":85,"Confidence":85,"Interpretation":"Positions herself as an educator who values accessibility (free live lessons, beginner-friendly techniques) and helping followers improve their look practically."},"knowledge_depth":{"Score":70,"Confidence":80,"Interpretation":"Practical, useful tip aimed at enthusiasts and everyday users. Not novel scientific insight but delivered with professional nuance and experience-based framing."},"pillow_ads_constraint":{"Score":100,"Confidence":100,"Interpretation":"No pillow advertising detected in caption, speech, or on-screen text."},"ads_focus_consistency":{"Score":100,"Confidence":95,"Interpretation":"Single coherent ad focus: cosmetics (Inglot) with promo code; advertising fits the beauty/makeup niche of the content."},"frequency_of_advertising":{"Score":100,"Confidence":100,"Interpretation":"Clear advertising markers present: promo code (INA20) and explicit 'Werbung' note in caption."},"ad_price_tier":{"Score":70,"Confidence":80,"Interpretation":"Advertised brand (Inglot) sits in the mid-to-premium cosmetics segment — professional/mid-premium pricing rather than budget or top-luxury."},"expert_status":{"Score":100,"Confidence":95,"Interpretation":"Caption states 'Make-up-Artist & Trainerin' with 25 years' experience and the reel demonstrates teaching expertise; strong evidence of professional status."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"Transcript and caption ask viewers to save the reel, follow, and join a live session but do not request a specific word/phrase to be written in comments."}}} Comments Analysis {"fakeness_score":25,"raw_fakeness_score":25,"adjusted_fakeness_score":25,"fakeness_confidence":60,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":25,"overall_confidence":60,"comment_types":[{"type":"Emoji-only comment","count":1,"purpose":"Expresses appreciation without content engagement; low informational value"}],"interpretation":"The comment set shows almost no substantive engagement. The single emoji-only comment provides minimal insight into content resonance and offers little value for influencer analysis or advertising decisions. With no CTA keyword data to exclude, there is no campaign-specific noise to filter. Overall, the engagement quality is very low and the fakeness signal is indeterminate but remains a concern for genuine interaction rather than clear bot activity.","high_quality_percentage":0,"low_quality_percentage":100,"quality_reasoning":"Only one emoji-based comment with no reference to the content, no questions, and no detailed feedback. This matches the low-quality/bot-like signals in the provided criteria."} Comments (1) Text: ❤️❤️❤️❤️❤️
https://www.instagram.com/reel/DXHbpQfivhm - Comment ER: 0.01% Analysis {"has_blogger_face":true,"face_confidence":96,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"Clear on-camera speaking: direct eye contact, mouth movement consistent with live narration while demonstrating products and addressing viewers."},"enthusiasm":{"Score":85,"Confidence":90,"Interpretation":"Warm, positive delivery — smiles, upbeat wording ('Mega', 'Schaut mal wie schön'), energetic product demo."},"charisma":{"Score":80,"Confidence":85,"Interpretation":"Engaging personal tone and demonstration; uses first-person endorsement and invites viewers to take advantage of the offer."},"sales_authenticity":{"Score":85,"Confidence":80,"Interpretation":"Authentic-feeling promotion: she states personal use, shows product details (water-resistance, handwork), gives usage tip (rinse after saltwater) and provides a promo code."},"age_over_30":{"Score":95,"Confidence":90,"Interpretation":"Visual appearance and voice strongly indicate the creator is over 30."},"income_level":{"Score":80,"Confidence":75,"Interpretation":"Premium visual cues: neat, well-decorated interior, quality jewelry and accessories (watch, bracelets), and tasteful presentation suggest above-average income."},"beauty_alignment":{"Score":90,"Confidence":85,"Interpretation":"Content clearly aligned with personal appearance/self-care and style — jewellery, matching pieces, everyday elegance are core themes."}},"content":{"structured_thinking":{"Score":80,"Confidence":85,"Interpretation":"Logical promo structure: greeting → product reveal → features (material, water-resistance, handwork) → demo → promo code and call-to-action; includes brief usage instruction."},"intelligence":{"Score":75,"Confidence":80,"Interpretation":"Clear, concise speech and organized points; explains product features and practical handling (rinse after saltwater)."},"personal_values":{"Score":75,"Confidence":80,"Interpretation":"Consistent taste values (timeless, elegant, quality) communicated through personal endorsement and choice of pieces."},"knowledge_depth":{"Score":50,"Confidence":70,"Interpretation":"Information is practical and product-focused (materials, water resistance, handwork) but not specialist or novel — useful consumer-level detail."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"No pillow advertising detected; this is a jewellery promotion."},"ads_focus_consistency":{"Score":100,"Confidence":90,"Interpretation":"Single coherent advertisement theme: MAINPUNKT jewellery (necklaces, earrings, matching sets) with one promo code."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Clear advertising markers present: spoken promo code, visible on-screen text and promotional caption."},"ad_price_tier":{"Score":75,"Confidence":80,"Interpretation":"925 sterling silver, hand-made positioning indicates mid-to-premium price tier within jewellery category."},"expert_status":{"Score":10,"Confidence":70,"Interpretation":"No visible professional credentials or clinical environment; she appears as an experienced consumer/influencer rather than a certified jewellery or beauty expert."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"No explicit instruction to write a specific word/phrase in comments was found in the transcription, caption, or on-screen text; primary CTA is a promo code (INA40) and product purchase."}}} Comments Analysis {"fakeness_score":25,"raw_fakeness_score":25,"adjusted_fakeness_score":25,"fakeness_confidence":60,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":25,"overall_confidence":60,"comment_types":[{"type":"Emoji reaction (positive)","count":1,"purpose":"Expresses enthusiasm; no substantive content; low informational value"}],"interpretation":"The comment set consists of a single positive emoji reaction with no textual content or reference to the post details. This offers minimal engagement value for influencer marketing analysis and indicates low potential for content-specific feedback or user-generated content campaigns.","high_quality_percentage":0,"low_quality_percentage":100,"quality_reasoning":"No content-specific references, only emoji, no discussion or questions. This is low-quality engagement."} Comments (1) Text: 😍😍😍
https://www.instagram.com/reel/DXGprQDjegZ - Comment ER: 0.00% Analysis {"has_blogger_face":true,"face_confidence":95,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"Direct-to-camera tutorial: she speaks on-camera, looks into the lens, explains steps and demonstrates the technique (speech audio present)."},"enthusiasm":{"Score":85,"Confidence":90,"Interpretation":"Warm, friendly delivery with smiles and inviting language ('Ich freue mich auf dich'), conveys genuine positive energy without being over-the-top."},"charisma":{"Score":80,"Confidence":85,"Interpretation":"Engaging instructor style — invites viewers to join a live, uses first-person teaching voice and approachable guidance."},"sales_authenticity":{"Score":90,"Confidence":85,"Interpretation":"Contains clear brand promo (Inglot) and a promo code; product promotion is integrated into a real demonstration and personal teaching context, with concrete usage shown."},"age_over_30":{"Score":100,"Confidence":95,"Interpretation":"Strong visual and caption evidence (caption states 48 years old)."},"income_level":{"Score":80,"Confidence":80,"Interpretation":"High production quality, polished styling, neat interior, jewelry and professional positioning (Make-up-Artist & Trainer) suggest above-average / premium lifestyle."},"beauty_alignment":{"Score":100,"Confidence":95,"Interpretation":"Content is explicitly a makeup/beauty tutorial; creator brands herself as a Make-up-Artist & Trainer — strong alignment with beauty/self-care."}},"content":{"structured_thinking":{"Score":95,"Confidence":90,"Interpretation":"Clear step-by-step instruction (take kajal with toothpick, draw two parallel lines, blend, underline with concealer), includes reasons and intended outcome — practical cause→effect sequencing."},"intelligence":{"Score":90,"Confidence":90,"Interpretation":"Logical, concise explanations and actionable steps; communicates the trick clearly and frames an invitation for further learning."},"personal_values":{"Score":85,"Confidence":85,"Interpretation":"Values teaching, accessibility and practical skill-transfer (free live training, emphasis on step-by-step learning); consistent personal voice in caption and speech."},"knowledge_depth":{"Score":70,"Confidence":80,"Interpretation":"Provides a useful, slightly unexpected practical hack (toothpick technique) — valuable for enthusiasts but not deep scientific/professional innovation."},"pillow_ads_constraint":{"Score":100,"Confidence":90,"Interpretation":"No pillow advertising detected in audio, visuals, or captions."},"ads_focus_consistency":{"Score":100,"Confidence":95,"Interpretation":"Single, thematically coherent ad: Inglot cosmetics promo (20% with code INA20) — consistent with the beauty tutorial."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Clear advertising markers present in caption and promo code (\"INA20\"), and explicit brand recognition note ('Werbung wegen Markenerkennung')."},"ad_price_tier":{"Score":70,"Confidence":85,"Interpretation":"Inglot is a mid-to-premium professional cosmetics brand — positioned above mass-market but below luxury-tier brands."},"expert_status":{"Score":100,"Confidence":95,"Interpretation":"Caption explicitly states professional credentials: 'Make-up-Artist & Trainerin, 48 Jahre jung mit über 25 Jahren Berufserfahrung' — strong expert evidence."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"No explicit request to write a specific word in comments found. Transcript/caption ask to follow and join the free live (\"folge mir und sei am Mittwoch bei meinem kostenlosen Live dabei\"), but no comment-keyword CTA."}}} Comments (0) No comments
https://www.instagram.com/reel/DXGejqKio96 - Comment ER: 0.01% Analysis {"has_blogger_face":true,"face_confidence":96,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"She speaks directly to camera in a classic talking-head format, narrating steps and looking into the lens while explaining."},"enthusiasm":{"Score":88,"Confidence":90,"Interpretation":"Warm, upbeat delivery with smiles and inviting language (invites viewers to a free live session)."},"charisma":{"Score":86,"Confidence":88,"Interpretation":"Engaging presence and teacher persona — frames and tone encourage viewer trust and follow-up."},"sales_authenticity":{"Score":90,"Confidence":92,"Interpretation":"Contains a branded promo and product demonstration (Inglot); promotion is integrated into a genuine tutorial and anchored in personal use and teaching."},"age_over_30":{"Score":100,"Confidence":100,"Interpretation":"Caption explicitly states she is 48 years old."},"income_level":{"Score":72,"Confidence":80,"Interpretation":"Professional presentation, tasteful styling and a branded partnership suggest a mid-to-premium lifestyle/positioning."},"beauty_alignment":{"Score":100,"Confidence":95,"Interpretation":"Content is explicitly focused on makeup education, tips, and demonstrations — clear beauty/ self-care identity."}},"content":{"structured_thinking":{"Score":90,"Confidence":90,"Interpretation":"Clear step-by-step tutorial (e.g., bronzer as eyeshadow, eyebrow technique, brown eyeliner lifting tip) with practical 'how' and small rationale for each step."},"intelligence":{"Score":88,"Confidence":90,"Interpretation":"Explanations are concise and pragmatic, showing ability to summarize techniques and prioritize actionable points for viewers."},"personal_values":{"Score":85,"Confidence":88,"Interpretation":"Positions herself as an accessible educator who values practical, everyday beauty solutions and free teaching (free live session)."},"knowledge_depth":{"Score":80,"Confidence":85,"Interpretation":"Tips reflect professional experience and useful nuance (e.g., brown eyeliner on waterline for lifting) — professional-mainstream expertise (level 3)."},"pillow_ads_constraint":{"Score":100,"Confidence":100,"Interpretation":"No pillow advertising detected in the content."},"ads_focus_consistency":{"Score":100,"Confidence":95,"Interpretation":"Advertising present (Inglot promo) is coherent with the beauty/makeup niche and the tutorial content."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Clear advertising markers present: promo code in caption and explicit 'Werbung' (advertising) note."},"ad_price_tier":{"Score":70,"Confidence":85,"Interpretation":"Inglot is a professional / mid-to-premium cosmetics brand — positioned in the premium segment of the market."},"expert_status":{"Score":100,"Confidence":95,"Interpretation":"Caption states she is a 'Make-up-Artist & Trainerin' with 25+ years experience — clear expert credentialing."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"No explicit instruction to write a specific word/phrase in comments — she asks viewers to follow and join a free live session instead."}}} Comments Analysis {"fakeness_score":10,"raw_fakeness_score":10,"adjusted_fakeness_score":10,"fakeness_confidence":85,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":40,"overall_confidence":60,"comment_types":[{"type":"Dankes-/Praise","count":2,"purpose":"Gratitude and positive reception to tips/content"},{"type":"Content-related question","count":1,"purpose":"Request clarification on makeup technique or product suitability (e.g., brown eyeliner for blue eyes)"}],"interpretation":"The two comments show polite, authentic engagement but limited depth. One expresses thanks; the other asks a short content-related question. Overall engagement quality is modest, with a small sample size. This indicates low but real brand familiarity; potential for reply-driven interaction but limited standalone influencer advertising value from these two comments.","high_quality_percentage":50,"low_quality_percentage":50,"quality_reasoning":"High-quality signals are present in the content-related question, indicating genuine interest, and the other comment expresses gratitude. However, both comments are brief and lack detailed, substantive insights or narrative. The overall engagement quality is therefore mixed with equal portions of high- and low-quality signals."} Comments (2) Text: Danke! Brauner eyeliner auch bei blauen Augen..? Text: Danke für den Tipp
https://www.instagram.com/reel/DXGc4N5CuFh - Comment ER: 0.00% Analysis {"has_blogger_face":true,"face_confidence":95,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"She speaks directly to camera, demonstrative framing and live speech (transcript present) — clear talking-head tutorial format."},"enthusiasm":{"Score":90,"Confidence":85,"Interpretation":"Warm, upbeat delivery; says “Ich liebe Lidstrich” and uses friendly gestures — energetic and positive."},"charisma":{"Score":85,"Confidence":80,"Interpretation":"Engaging pro presence: first-person phrasing, inviting viewers to follow and join live; connects personally through demonstration."},"sales_authenticity":{"Score":88,"Confidence":85,"Interpretation":"Advertising (Inglot + promo code) is disclosed in caption but integrated naturally into a tutorial; she demonstrates product use and positions it in her routine, which feels authentic."},"age_over_30":{"Score":100,"Confidence":100,"Interpretation":"Caption explicitly states she is 48; visuals are consistent with that."},"income_level":{"Score":70,"Confidence":70,"Interpretation":"Production is polished, jewellery and home setting look neat and mid-premium; partnership with Inglot suggests professional monetization rather than budget positioning."},"beauty_alignment":{"Score":100,"Confidence":95,"Interpretation":"Content is explicitly makeup-focused (eyeliner tutorial), and her account identity (make-up artist & trainer) aligns strongly with beauty/self-care."}},"content":{"structured_thinking":{"Score":80,"Confidence":80,"Interpretation":"Clear, practical step-by-step demo (quick eyeliner technique). Short format but shows a logical how-to sequence rather than random statements."},"intelligence":{"Score":85,"Confidence":80,"Interpretation":"Communicates the technique concisely and practically; demonstrates expertise in simplifying a common makeup task for viewers."},"personal_values":{"Score":80,"Confidence":75,"Interpretation":"Positions herself as an educator (free live lessons, teaching mission in caption) — shows values of accessibility and professional teaching."},"knowledge_depth":{"Score":65,"Confidence":70,"Interpretation":"Practical professional tip from an experienced makeup artist; useful and credible but the concept (quick eyeliner) is moderately common rather than novel scientific insight."},"pillow_ads_constraint":{"Score":100,"Confidence":100,"Interpretation":"No pillow advertising detected in frames or caption."},"ads_focus_consistency":{"Score":100,"Confidence":90,"Interpretation":"Advertising (Inglot cosmetics + code) is coherent with the beauty/makeup niche shown in the tutorial."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Caption includes an explicit promo code (INA20) and brand mention; advertising markers are clear."},"ad_price_tier":{"Score":70,"Confidence":80,"Interpretation":"Inglot is positioned as a professional / mid-to-premium cosmetics brand — not mass-budget nor ultra-luxury."},"expert_status":{"Score":100,"Confidence":95,"Interpretation":"Caption explicitly identifies her as a Make-up-Artist & Trainer with 25+ years experience, a strong signal of domain expertise."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"No explicit instruction to write a specific word/phrase in comments; CTAs invite following and joining a live session instead."}}} Comments (0) No comments
https://www.instagram.com/reel/DXGZyxTikqp - Comment ER: 0.03% Analysis {"has_blogger_face":false,"face_confidence":5,"analysis_type":"content","personality":null,"content":{"structured_thinking":{"Score":85,"Confidence":85,"Interpretation":"Clear before/after demo structure: applies product, notes immediate absorption, shows difference (with/without bronzer) and mentions exact shade (Nr.92) — cause/effect and comparison are demonstrated."},"intelligence":{"Score":75,"Confidence":80,"Interpretation":"Speech is clear and purposeful, concise instructions and observations (absorption, non-transfer, shade number). Communicates main points without rambling."},"personal_values":{"Score":60,"Confidence":70,"Interpretation":"Shows a beauty/self-care orientation and preference for a natural, even look (covers veins/spots). Uses first-person opinion (“ich finde es mega”), but content is primarily product-demo/promotional rather than deep values-driven messaging."},"knowledge_depth":{"Score":45,"Confidence":80,"Interpretation":"Product-level practical knowledge and tips (application, transfer resistance, shade choice). Not technical or scientific — typical consumer/enthusiast level rather than expert-detail."},"pillow_ads_constraint":{"Score":100,"Confidence":100,"Interpretation":"No pillow advertising detected (post promotes a bronzer from Inglot)."},"ads_focus_consistency":{"Score":100,"Confidence":95,"Interpretation":"Single, coherent advertisement theme — Inglot bronzer (face & body) with a promo code; no unrelated product categories shown."},"frequency_of_advertising":{"Score":100,"Confidence":100,"Interpretation":"Clear advertising markers present: visible promo code (INA20), brand tag, and explicit 'Werbung' / caption noting promotion."},"ad_price_tier":{"Score":70,"Confidence":80,"Interpretation":"Inglot positions as a professional / premium cosmetics brand — mid-to-premium price tier within beauty category."},"expert_status":{"Score":40,"Confidence":60,"Interpretation":"Shows practical product-application experience and tips (enthusiast / beauty creator level) but no visible credentials or professional environment to indicate formal expert status."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"No explicit instruction asking viewers to write a specific word or phrase in the comments; content contains a promo code and 'follow / join live' call but not a comment-keyword CTA."}}} Comments Analysis {"fakeness_score":12,"raw_fakeness_score":12,"adjusted_fakeness_score":12,"fakeness_confidence":75,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":68,"overall_confidence":70,"comment_types":[{"type":"Product performance question","count":1,"purpose":"Assess how the bronzer performs on skin (consistency, transfer, wear)"},{"type":"Purchase intent / anticipation","count":1,"purpose":"Indicates likelihood to purchase and interest in the product"},{"type":"Availability / purchase location inquiry","count":2,"purpose":"Requests where to buy or locate the bronzer"}],"interpretation":"The comment set shows genuine engagement with practical questions and clear purchase interest. Three of four comments are high-quality (two asking where to buy, one inquiring about performance) and one expresses intent to purchase. There is no CTA keyword requirement detected in comments. This set is favorable for influencer analysis and advertising feasibility due to clear consumer interest and specific information needs.","high_quality_percentage":75,"low_quality_percentage":25,"quality_reasoning":"Most comments reference product details or pose targeted questions; one comment is a brief purchase intent. No emoji-only or spam-like content detected; overall comment quality is solid."} Comments (4) Text: Wie ist es auf trockener Haut? Bleibt es fleckig? Text: Hab ihn bestellt. Bin gespannt Text: Huhu. Wo kann man den Bronzer kaufen? Besten Dank 😉 Text: Hallo.....wo finde ich den Bronzer?
https://www.instagram.com/reel/DXCbPZtik_v - Comment ER: 0.57% Analysis {"has_blogger_face":false,"face_confidence":10,"analysis_type":"content","personality":null,"content":{"structured_thinking":{"Score":85,"Confidence":85,"Interpretation":"Clear before/after demonstration and stepwise explanation: she names the shade (Nr.92), applies product, shows immediate absorption, compares 'mit Bronzer / ohne Bronzer' and points out practical effects (covers veins, doesn’t stain clothes). Logical, comparative format with visible evidence."},"intelligence":{"Score":70,"Confidence":80,"Interpretation":"Speech and captions are concise and focused — explains what she did, shows results, and highlights concrete outcomes (coverage of veins, staining). Not highly technical but communicates clearly and purposefully."},"personal_values":{"Score":65,"Confidence":70,"Interpretation":"Content communicates a beauty/self-care orientation (natural, sun-kissed look, practicality). Uses first-person phrasing and personal preference ('Ich finde es mega...'), showing a consistent aesthetic/value around looking polished and natural."},"knowledge_depth":{"Score":65,"Confidence":80,"Interpretation":"Practical product knowledge at an enthusiast/pro reviewer level: shade selection, texture behavior (absorbs, doesn’t transfer), and use-cases (face & body, mixing with cream). Information is useful but not scientific or specialist."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"No pillow advertising detected in frames, transcription, or caption."},"ads_focus_consistency":{"Score":100,"Confidence":90,"Interpretation":"Advertising is focused on a single category (makeup/bronzer/foundation - Inglot), consistent throughout the content."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Clear advertising markers present: promo code visible in frames and caption, brand mention (@inglot_cosmetics) and label 'Werbung' in caption."},"ad_price_tier":{"Score":70,"Confidence":75,"Interpretation":"Advertised brand Inglot positions as mid‑to‑premium professional makeup (not luxury haute-end). Presentation and packaging support a premium/mid-market placement."},"expert_status":{"Score":40,"Confidence":60,"Interpretation":"Shows product-knowledge and demonstration skills (shade choice, application), but no explicit professional credentials or clinical environment — more an informed influencer/beauty reviewer than a certified expert."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"No explicit instruction asking viewers to write a specific word/phrase in comments found in transcription, caption, or on-screen text."}}} Comments Analysis {"fakeness_score":25,"raw_fakeness_score":25,"adjusted_fakeness_score":25,"fakeness_confidence":60,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":62,"overall_confidence":60,"comment_types":[{"type":"Link / Purchase Request","count":40,"purpose":"Users asking for the product link, order information, or discount-related details."},{"type":"Content-related Question","count":3,"purpose":"Direct questions about product usage, suitability for skin type, or specific use-cases."},{"type":"Code/Discount Code Issue","count":3,"purpose":"Users reporting issues applying discount code or errors with the promotion."},{"type":"Praise / Positive Feedback","count":5,"purpose":"Affirmations and appreciation comments without asking for further information."}],"interpretation":"The comment set is dominated by link/purchase requests, signaling strong purchase intent and potential for driving traffic. A small subset contains content-related questions about product suitability (dry skin, use for dancing) and code issues, which are high-value for brand interaction. Most comments are low-effort praise or generic link requests, which lowers perceived authenticity. Overall influencer advertising feasibility is moderate-to-high due to abundant link-driven engagement, but quality signals are mixed and indicate a need for proactive response (link provision, addressing code issues, answering usage questions) to maximize conversion. ","high_quality_percentage":6,"low_quality_percentage":94,"quality_reasoning":"Only a handful of comments (3 content-related questions) demonstrate genuine engagement tied to product specifics; the vast majority are link-promotion requests or generic praise with little depth. This yields a low share of high-quality signals despite strong overall engagement."} Comments (51) Text: Link bitte😍 Text: Ich hätte auch gern den Link 😊😘. Text: Ich hätte gerne den Link Text: Link bitte ❤️ Text: Vielen lieben Dank 🤗❤️ Text: Liebe Ina, dass ist ja toll. Denn bald ist es soweit und dann geht es los. Lieben Gruß aus Hamburg 👋 Text: ich hätte auch gerne den Link😊 Text: Ich freue mich auch über den Link ☺️ Text: Ich hätte auch gern den Link Text: Der Code INA25 funktioniert leider nicht mehr …. Text: Bitte könnte ich auch den Link bekommen? Text: Könnte ich auch den link bekommen danke l.g. Text: Ich hätte auch gern den Link. Danke❤️ Text: Hast du bitte den Link für mich?😍 Text: Link bitte Text: Nach dem duschen ist es dann weg? Text: Mir bitte auch Link Text: Schickst du mir auch bitte den link dazu🙏 Text: Könnte ich auch den Link bekommen 🙋‍♀️👍🏼 Text: Hallo Ina. Würdest Du mir auch den Link schicken? 🤗 Text: Link bitte Text: Link bitte Text: Hi Ina, kannst Du mir bitte auch den Link schicken. LG Text: Ich hätte auch gerne den Link😍 Text: Der Code lässt sich nicht anwenden schade. Text: Möchte auch gerne den Link, danke Text: Hallo ich hätte auch gerne den Link bitte. Text: Link? Text: Kann ich bitte den link haben👏🙌 Text: Ich möchte auch gern,wo kann man das bestellen ??? Text: Wie ist es bei trockener Haut? Text: Ich würde auch gerne bestellen Text: Bei mir funktioniert der Code nicht? Text: Den Link bitte Text: Ich hätte auch gerne den link 🙏🥰 Text: Kannst du mir bitte den Link schicken.❤️ Text: Wunderschön 😍 Text: Kann ich bitte auch den Link haben? Danke Text: Kann ich bitte auch den link haben🙌 Text: Waw das sieht toll aus 😍wo bekommt man das kannst du mir bitte den link schicken👏 Text: Kann ich auch den link bekommen? 🙏🏼 Text: Süße, kannst du mir das bitte schicken Text: Ich hätte bitte auch gerne den link Text: Könntest du mir bitte den Link schicken? Text: Oh wow, wo bekomme ich das?😍 Text: Wunderbar so wie Du ❤️ Text: Würdest du mir auch den Link schicken? 😊 Text: Mmh. Geeignet für Turniertanz (Latein) oder eher nicht? Text: Wo kann mann bestellen? Text: Wo bekommt man den ? Text: 👏👏👏👏
https://www.instagram.com/reel/DXGcDSJimbZ - Comment ER: 0.00% Analysis {"has_blogger_face":true,"face_confidence":95,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"Speaker appears on-camera, looking into the lens and speaking directly — step-by-step instructional talking-head format (transcript + visible mouth movement)."},"enthusiasm":{"Score":85,"Confidence":85,"Interpretation":"Warm, friendly and inviting tone; smiles and closes with a positive invitation to a live session. Energetic but professional. "},"charisma":{"Score":88,"Confidence":80,"Interpretation":"Engaging educator style — persuasive demonstration, clear point of view and an invitation to join a live session increases emotional pull."},"sales_authenticity":{"Score":90,"Confidence":85,"Interpretation":"Advertising is present (promo code, brand mention) but integrated authentically: she demonstrates product use, explains reasons and invites viewers to learn more — feels like a practitioner recommendation rather than a generic read script."},"age_over_30":{"Score":100,"Confidence":95,"Interpretation":"Caption states she is 48 and visual appearance matches; content targeted to mature audience."},"income_level":{"Score":80,"Confidence":70,"Interpretation":"Professional presentation, visible jewelry, polished styling, brand partnership (INGLOT) and trainer role suggest above-average / premium lifestyle positioning."},"beauty_alignment":{"Score":100,"Confidence":95,"Interpretation":"Content is explicitly makeup/beauty instruction — core identity strongly aligned with self-care and appearance improvement."}},"content":{"structured_thinking":{"Score":95,"Confidence":95,"Interpretation":"Clear problem → solution structure: identifies a common mistake, explains why it makes the face appear heavier, then gives a step-by-step alternative (line from ear to mouth corner, bronzer, rouge, concealer, blending)."},"intelligence":{"Score":90,"Confidence":90,"Interpretation":"Communicates clearly and analytically — compares methods, gives cause/effect reasoning, concise educational language and practical demonstration."},"personal_values":{"Score":85,"Confidence":80,"Interpretation":"Positions herself as an educator who values elegance, subtlety and typgerecht makeup; uses an instructional, service-oriented voice and invites followers to learn."},"knowledge_depth":{"Score":85,"Confidence":90,"Interpretation":"Professional-level makeup technique (trainer with 25+ years). Advice is more specialized than mass tips — practical tradecraft for lifting effect rather than generic statements."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"No pillow advertising detected in content or caption."},"ads_focus_consistency":{"Score":100,"Confidence":90,"Interpretation":"Advertising (INGLOT cosmetics, promo code) is thematically consistent — single category (makeup/cosmetics) and fits the creator's niche."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Clear advertising markers present: caption includes brand mention, promo code (INA20) and a declared 'Werbung' note."},"ad_price_tier":{"Score":70,"Confidence":80,"Interpretation":"INGLOT is a professional / mid-to-premium cosmetics brand — positioned above mass market but not ultra-luxury."},"expert_status":{"Score":100,"Confidence":95,"Interpretation":"Caption explicitly states she is a Make-up-Artist & Trainer with 25+ years experience — strong evidence of expert status in makeup education."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"No explicit instruction to write a specific word in comments. She asks viewers to follow and join her free live ('folge mir' / 'sei am Mittwoch bei meinem kostenlosen Live dabei')."}}} Comments (0) No comments
https://www.instagram.com/reel/DXGeth_Cuw2 - Comment ER: 0.00% Analysis {"has_blogger_face":true,"face_confidence":95,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"Blogger speaks directly to camera in a tutorial format; clear speech present in audio."},"enthusiasm":{"Score":88,"Confidence":85,"Interpretation":"Warm, encouraging tone and smiles; invites followers to live lessons and presents tips positively."},"charisma":{"Score":86,"Confidence":80,"Interpretation":"Engaging presenter and teacherly delivery that invites viewers to try the method and follow for more."},"sales_authenticity":{"Score":88,"Confidence":90,"Interpretation":"Product mention and promo code are integrated naturally into educational content; demonstrates product use and links it to routine."},"age_over_30":{"Score":100,"Confidence":95,"Interpretation":"Caption explicitly states age (48) and visual appearance consistent with over-30."},"income_level":{"Score":75,"Confidence":75,"Interpretation":"Professional presentation, partnership with Inglot and promo code, polished visuals and wardrobe suggest above-average / mid-premium lifestyle."},"beauty_alignment":{"Score":100,"Confidence":95,"Interpretation":"Content and profile are tightly focused on makeup teaching and beauty tips (Make-up-Artist & Trainerin)."}},"content":{"structured_thinking":{"Score":90,"Confidence":90,"Interpretation":"Clear step-by-step tutorial (tape, cotton bud dots, blend, glitter, remove tape, kajal, mascara) with logical sequence and demonstrable steps."},"intelligence":{"Score":85,"Confidence":90,"Interpretation":"Communicates procedure clearly and efficiently, explains what to do and demonstrates why (practical, didactic delivery)."},"personal_values":{"Score":88,"Confidence":85,"Interpretation":"Values education and accessibility (free live trainings, easy-to-follow tips); supportive teacher persona comes through."},"knowledge_depth":{"Score":78,"Confidence":85,"Interpretation":"Practical pro-level technique for hooded/slightly drooping lids (tape + precision dots) — specialist but widely applicable; not highly technical science but solid professional know-how."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"No pillow advertising detected in content."},"ads_focus_consistency":{"Score":100,"Confidence":90,"Interpretation":"Advertising (Inglot promo code) is consistent with the beauty/makeup theme — a single, related product category."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Clear advertising marker present (promo code INA20 and 'Werbung wegen Markenerkennung' in caption)."},"ad_price_tier":{"Score":70,"Confidence":85,"Interpretation":"Inglot positioned as mid-to-premium professional cosmetics; pricing sits above mass-market but below luxury."},"expert_status":{"Score":100,"Confidence":95,"Interpretation":"Caption identifies her as 'Make-up-Artist & Trainerin' with 25 years experience; tutorial delivery supports expert status."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"No explicit request to write a specific word/phrase in comments; CTA is to follow and join a live session."}}} Comments (0) No comments
https://www.instagram.com/reel/DXGb3enCnbY - Comment ER: 0.01% Analysis {"has_blogger_face":true,"face_confidence":96,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"The creator speaks directly to camera throughout (visible mouth movement, eye contact, explanatory delivery). Audio is speech and transcription shows direct address and instruction."},"enthusiasm":{"Score":85,"Confidence":90,"Interpretation":"Warm, positive delivery and smiles; invites viewers to a free live class, uses encouraging language — energetic but professional rather than hyper-exuberant."},"charisma":{"Score":85,"Confidence":85,"Interpretation":"Confident, personable trainer vibe — persuasive and engaging, positions herself as an experienced makeup artist and invites viewers to learn with her."},"sales_authenticity":{"Score":85,"Confidence":85,"Interpretation":"Contains clear brand mention and promo code in caption (Inglot, INA20) and the demo is integrated into an authentic educational offer (free live training) with demonstrable product use."},"age_over_30":{"Score":100,"Confidence":100,"Interpretation":"Caption explicitly states '48 Jahre jung' and appearance is consistent with that age range."},"income_level":{"Score":80,"Confidence":80,"Interpretation":"Professional presentation, brand partnership, quality makeup and polished aesthetic suggest above-average / mid-to-premium lifestyle and professional income level."},"beauty_alignment":{"Score":100,"Confidence":100,"Interpretation":"Core content is makeup education (tutorials, technique critique, live classes). Hashtags and caption explicitly target beauty learners."}},"content":{"structured_thinking":{"Score":80,"Confidence":85,"Interpretation":"The clip identifies specific common mistakes (wrong kajal, wrong lip color, brows, no eyeshadow base) and offers a clear next step (live step‑by‑step lessons). Demonstration + critique shows structured, problem→solution approach though the short clip focuses on critique and CTA rather than deep stepwise explanation."},"intelligence":{"Score":85,"Confidence":85,"Interpretation":"Clear, well-organized verbal delivery and practical framing. Uses concise educational language and distinguishes errors from correct technique; demonstrates good communicative clarity."},"personal_values":{"Score":85,"Confidence":80,"Interpretation":"Values practical self-improvement and age-appropriate beauty education (helping viewers look fresher/younger). Speaks from first-person trainer perspective and targets a specific audience (BeautyAb40)."},"knowledge_depth":{"Score":80,"Confidence":85,"Interpretation":"Content reflects professional, practice-based knowledge (25+ years claimed). Material fits professional-mainstream / advanced-enthusiast level — practical, technique-focused rather than scientific research."},"pillow_ads_constraint":{"Score":100,"Confidence":90,"Interpretation":"No pillow advertising detected (post promotes cosmetics and free lessons)."},"ads_focus_consistency":{"Score":100,"Confidence":90,"Interpretation":"Advertising is coherent and focused on cosmetics/beauty education (brand mention + promo code for Inglot and live makeup training)."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Clear advertising markers present in caption: brand mention, promo code (INA20) and 'Werbung wegen Markenerkennung'."},"ad_price_tier":{"Score":70,"Confidence":80,"Interpretation":"Inglot is positioned as a professional / mid-to-premium cosmetics brand — not ultra-luxury but above mass-market drugstore tier."},"expert_status":{"Score":95,"Confidence":95,"Interpretation":"Caption explicitly identifies the creator as 'Make-up-Artist & Trainerin' with over 25 years experience — strong evidence of professional expertise in makeup education."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"No explicit instruction to write a specific word/phrase in comments is present in the transcription or visible on-frame text; CTA is to follow and join a free live class."}}} Comments Analysis {"fakeness_score":15,"raw_fakeness_score":15,"adjusted_fakeness_score":15,"fakeness_confidence":60,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":28,"overall_confidence":65,"comment_types":[{"type":"Negative/critical feedback","count":1,"purpose":"Express dissatisfaction with makeup color choices in the post"},{"type":"Emoji/reaction","count":1,"purpose":"Low-effort emotional engagement"}],"interpretation":"The two comments show low-quality engagement: one critical but non-specific, and one emoji-only reaction. The sample size is too small to draw reliable conclusions about audience sentiment or fakeness. For influencer analysis, engagement quality is weak and sentiment is mixed; for advertising purchase feasibility, this set does not indicate strong authentic engagement or favorable user feedback. A larger sample would be needed to assess brand fit and potential ROI.","high_quality_percentage":0,"low_quality_percentage":100,"quality_reasoning":"Only two comments with no substantive engagement; one comment is non-specific negative feedback and the other is emoji-only, meeting low-quality signals across the board; insufficient data for high-quality insights."} Comments (2) Text: Sie sind immer gleich geschminkt mit Farben die für nichts zu gebrauchen sind Text: 👏😍😍❤️
https://www.instagram.com/reel/DAIH_NKNzYY - Comment ER: 6.30% Analysis {"has_blogger_face":true,"face_confidence":95,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"Speaks directly into the camera throughout the reel, narrates instructions and invitations — clear talking‑head format with active explanation."},"enthusiasm":{"Score":90,"Confidence":90,"Interpretation":"Warm, inviting tone and facial expressions; frequently smiles and shows positive energy (invites to live session)."},"charisma":{"Score":88,"Confidence":85,"Interpretation":"Engaging delivery and clear personal positioning (calls viewers to join live, shows before/after persuasion); emotionally compelling without being aggressive."},"sales_authenticity":{"Score":85,"Confidence":90,"Interpretation":"Contains paid promotion (brand + discount) but product is demonstrated in use, integrated naturally into a tutorial and framed with personal teaching — feels authentic and educational rather than purely scripted."},"age_over_30":{"Score":100,"Confidence":100,"Interpretation":"Blogger states her age in the spoken transcription (47/48), clearly indicating she is over 30."},"income_level":{"Score":75,"Confidence":80,"Interpretation":"Professional presentation (good lighting, jewelry, neat interior), partnership with Inglot and offering paid courses/discounts suggests mid-to-premium lifestyle/income positioning."},"beauty_alignment":{"Score":100,"Confidence":100,"Interpretation":"Core content is makeup education/tutorials and tips for looking younger — strongly aligned with beauty/self‑care identity."}},"content":{"structured_thinking":{"Score":90,"Confidence":90,"Interpretation":"Clear structure: identifies common mistakes (too-long lashes, wrong brows/lipstick), explains effects (makes older) and demonstrates a stepwise 10‑minute corrective routine with before/after comparisons."},"intelligence":{"Score":85,"Confidence":85,"Interpretation":"Communicates ideas clearly and concisely, justifies choices (why certain looks age you), compares wrong vs right approaches and gives practical reasoning."},"personal_values":{"Score":80,"Confidence":80,"Interpretation":"Values education and tasteful, elegant makeup; emphasizes helping mature women look younger and offers free live teaching — consistent mission-driven messaging."},"knowledge_depth":{"Score":80,"Confidence":80,"Interpretation":"Practical professional knowledge (makeup artist level) — deeper than mass tips but not scientific; provides nuanced, experience‑based technique and product choices for mature skin."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"No pillow advertising detected in frames, speech or caption."},"ads_focus_consistency":{"Score":100,"Confidence":95,"Interpretation":"Advertising shown is thematically consistent — cosmetics/makeup (Inglot and related products) only."},"frequency_of_advertising":{"Score":100,"Confidence":100,"Interpretation":"Clear advertising markers present in caption and speech: brand mention, discount code (INA25), and 'Werbung' label."},"ad_price_tier":{"Score":75,"Confidence":85,"Interpretation":"Advertised brand Inglot positions as a professional/mid‑to‑premium cosmetics brand; discount code offered (premium segment within cosmetics)."},"expert_status":{"Score":100,"Confidence":100,"Interpretation":"Strong explicit evidence: on‑frame text and spoken introduction identify her as 'Make‑up‑Artist und Trainer(in)' — clear professional expert status in makeup."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"Caption asks 'RECHTS ODER LINKS ❓❓❓was ist schöner? Schreibe in Kommentaren' (asks to comment) but does not request a specific keyword/phrase to write."}}} Comments Analysis ⚠️ {"fakeness_score":60,"raw_fakeness_score":60,"adjusted_fakeness_score":60,"fakeness_confidence":60,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":62,"overall_confidence":60,"comment_types":[{"type":"Product/brand inquiry","count":6,"purpose":"Users request purchase links, product details, or where to buy the items shown"},{"type":"Technique/content-specific feedback","count":9,"purpose":"Comments refer to makeup techniques, product shade choices, or how to achieve the look"},{"type":"Praise / appearance-focused compliments","count":38,"purpose":"Generic compliments about appearance, makeup, and perceived youthfulness"},{"type":"Age perception / transformation discussion","count":6,"purpose":"Observations about age appearance and transformation; discussions of aging aesthetics"},{"type":"Giveaway/Engagement","count":20,"purpose":"Mention of giveaways, promotions, or engagement mechanics (Erledigt, Gewinnspiel, etc.)"},{"type":"Negative / mixed feedback","count":8,"purpose":"Critical or negative remarks about appearance, taste, or authenticity"},{"type":"Off-topic / miscellaneous reactions","count":18,"purpose":"Reactions not tightly tied to post content (memes, unrelated chatter, etc.)"}],"interpretation":"Overall the set shows a mix of genuine product-interest and broad engagement, with a solid portion of generic praise and giveaway-driven activity. There are several product- and technique-focused comments, but the high volume of non-specific, emoji-heavy, or promotional remarks lowers perceived authenticity. Advertising feasibility is moderate: clear opportunities exist for product links and promos, but the commentary quality is uneven and may affect trust and conversion.","high_quality_percentage":13,"low_quality_percentage":87,"quality_reasoning":"Most comments are low-effort (emojis, generic praise, giveaway chatter) with only a minority containing concrete product questions or technique-specific feedback. A small subset provide actionable insights (product names, shades, methods), driving true engagement but representing a minority of the set."} Comments (105) Text: Hallo, Ina kannst mir bitte den Link für Shop schicken, der von dir angegebene scheint, nicht zu funktionieren und die Produkte, die du in diesem Video benutzt ? vor allem das Make-up oder das, womit du die Falten und sowas abdeckst. Bin auch 48 Jahre ☺️🫶 Text: 👏👏👏48😍 Text: Super😍😍😍😍 Text: 47 Jahre jung 😁👍 Text: Uwielbiam 😍 Text: 48🤯 gott ich will deine Gene😍 Text: ❤️ wunderschön Text: Wow mashallah Text: 😮😮 auch ohne Make Up siehst du viel jünger aus als 48!!🔥 Text: Du siehst aus wie Mitte 30 😍 Text: Einfach nur WOW, sieht toll aus😍 Text: Wow 🤩 wo sind die Produkte erhältlich? Bitte 🙏 Text: 👏👏👏👏😍❤️ sehr schön Text: Hallo, könntest du bitte sagen welche Lidschatten Palette du für dieses Make-up benutzt hast sind alles schöne warme Korallentöne. Ich würde gerne die Palette wissen. 🙏🏻 vielen Dank. Text: Dezent ist anders Text: Hallo. Welche Produkte verwendest Du. Text: Die Augenbrauen sind aber auch zu hoch gesetzt.... Text: Womit sind die Poren denn nun abgedeckt? Text: Was sind das für Produkte ? Text: ❤️❤️❤️ Text: Richtig schön Text: 🔥🔥🔥 Text: Auch wenn sie botox hätte? Na und? Es geht hier um schminktechnik! Text: Was für eine Verwandlung - wow! 🤩 Natürlich spielen auch die Frisur und die Kleidung mit rein, aber am Ende siehst du deutlich wacher, frischer und jugendlicher aus. Text: Sieht toll aus 😍😍👏 Text: Ich finde Lippliner total furchtbar, dann lieber gar keinen Lippenstift Text: Man sieht den Filter 🤭 Text: Konsequent wäre es, wenn du die gleichen Klamotten an hättest und die Haare gleich hättest. Ach dann würdest du genauso alt aussehen?! Uups Text: Mädels, spricht da etwa Neid aus euch??? Pfuuuuiii, euer Verhalten. Wir sollten uns gegenseitig unterstützen und nicht haten. Ina, du siehst toll aus 🥰 😍 Text: Du siehst toll aus! Und dein Make-up macht viel aus, denn es lässt dich wirklich jünger wirken. 😊 Text: 😍 Text: Vor dem Schminken schon geschminkt😂 Text: Was macht man denn gegen die Stimme? Text: Schön aber irgend wie siehst jetzt älter aus 😍 Text: Одна сделает и следующие миллионы одно и тоже😂😂 Text: "Dezent" 😂😂😂 Text: Sehr schöne Augen 😍 hübsche Lady❤️💪🌹 Text: Augenbrauen sind für dieses feine Gesicht viel zu üppig Text: ❤️ Text: Boah Frauen warum seid ihr immer so? Nur Hass hier. Sie hat doch nen tolles makeup gemacht und der Unterschied ist deutlich geworden. Wenn ihr es doof findet dann scrollt doch weiter aber warum müssen Frauen immer gegen Frauen hetzen??? Text: Ich weiss schon warum ich selten bis nie Nake Up trage Text: ❤️❤️❤️❤️❤️❤️❤️ Text: Schminken ist wie ne 👺 Maske. Erschrenkend ist stets der Unterschied wenn man die Leute ungeschminkt sieht.... teilweise 1Mensch mit 2Gesichtern.....mag ich nicht, und dann noch die chemische Zumutung an die Haut, der Zeitaufwand und das ausgegebene Geld.... Schön blöd 😁 Text: Die arme Haut wer sich so mit Chemie die Poren zuklatscht!!!! Ich bin ohne Schminke natürlich schön Text: 😮😮😍😍 Text: Ich finde es sehr schön und gelungen. 🫶🏻 Und die die dummen Kommentare Schenk keine Beachtung, die sind nur neidisch weil du so hübsch bist. Ich bin 53 und habe auch so gut wie keine Falten. Das liegt nur an der Beschaffenheit der Haut Leute. Nicht immer ist Botox im Spiel. Text: 👏 Text: 😮😮😮 Text: Wunderschön 🥰 Text: Beauty 🌹 Text: 🙌❤️🔥😍 Text: Erledigt 🔥 @em.wgnt Text: Wowww ! Text: ❤️ Text: Ich bin 60 und muss mich nicht schminken um junger auszusehen… Text: Alter! Lass stecken! In Russland vielleicht! Text: Ппц у тебя с немецким 😂😂😂😂 Text: Botox nicht vergessen 😂 Text: Мені здається,що в Німеччині це виглядає дуже визиваюче Text: 58?😮 Text: 😍 Text: 48 😂😂 47 👏👏👏👏 immerhin ein Jahr rausgeholt Text: Erledigt 😍 Text: Erledigt Text: Wow ♥️♥️♥️ Text: Erledigt ❤️ Text: Ich finde das Makeup am Ende so toll ❤️ Text: 👏 Text: ❤️❤️❤️❤️❤️❤️❤️ Text: Warum haben wir alle so eine krankhafte Angst davor "alt" auszusehen. Altern ist schön. Es ist ein Privileg so lange auf dieser Welt zu sein, dass deine Haut falten bekommt und deine Haare weiß werden. Text: Viel zu viel Farbe im Gesicht. Auch wenn du schön geschminkt hast..aber wenn man jeden Tag so viel auf sie Haut auftragen würde ( was übrigens Giftig für den Körper ) dann würde man mit 65 Jahren aussehen wie 85 Text: Erledigt @sewing_bylui Text: Erledigt @nelli_life31 Text: Erledigt 🔥 @linoosh_rxt Text: Und glänzende Haut .Sieht immer noch nicht gut aus Text: Erledigt @irenebock56 Text: Erledigt @jxesss Text: Finds super!!! 🤩 🫶🫶🫶 Text: 😂 Text: Erledigt 😍😍 @jacqueline.rbn Text: Erledigt 🙌😍 Text: Erledigt @tanja_wanner Text: Erledigt @loralara32 Text: Es gibt kein Falsch oder richtig ✅ jeder so wie er mag 🙌 Text: Erledigt❤️❤️❤️🙌 So ein tolles Gewinnspiel❤️❤️❤️ Traum Gewinne👏😍 @m_a_n_d_y_27 Text: Erledigt @dora_bilan Text: Erledigt @olga_mrke 🥰😘 Text: Erledigt @dusanecka.dj Text: Erledigt @milaweiss28 Text: Erledigt @natalir662 Text: @diane_w.x Text: Erledigt❤️ Text: Was denn nun? 48 oder 47? Man man man Text: Erledigt 🔥🔥 @sofje84 Text: Erledigt @shamrock_deluxe_ Text: Erledigt Text: Erledigt 🤭 @lovestruck_devil_angel_ @_saltywave_ Text: Wait sie sagt sie ist 48 und sieht mit dem Make up 58 aus ? 🤨 Text: Erledigt @fata_h_t Text: Erledigt Text: Erledigt ❤️@ @sandy_gansiniec @bunt_nagelstil_achim @anna_lena.95 Text: Erledigt 😍@olga.rosental Text: Erledigt 😍😍. @grafensteinlydia Text: @dxreenthl - Erledigt🎉 Text: Erledigt 😍
https://www.instagram.com/reel/C3F0SgbtiTK - Comment ER: 1.29% Analysis {"has_blogger_face":true,"face_confidence":95,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":95,"Confidence":90,"Interpretation":"She speaks directly to camera in the clip (eye contact, mouth movement matches speech), explaining and persuading — clear talking-head format."},"enthusiasm":{"Score":85,"Confidence":85,"Interpretation":"Warm, encouraging delivery: smiles, friendly tone and invitations (follow/join live) show noticeable positive energy."},"charisma":{"Score":88,"Confidence":85,"Interpretation":"Engaging and persuasive: positions herself as an experienced trainer, uses direct address and an inviting call-to-action that encourages viewer follow-up."},"sales_authenticity":{"Score":85,"Confidence":90,"Interpretation":"Advertising is present (brand mention and discount code) but integrated naturally: she demonstrates/criticizes makeup mistakes, explains value of correct technique and offers a free live lesson — feels authentic and experience-based."},"age_over_30":{"Score":100,"Confidence":95,"Interpretation":"Caption explicitly states she is 48 and visual appearance is consistent with over-30."},"income_level":{"Score":70,"Confidence":70,"Interpretation":"Mid-to-premium signals: professional presentation, good lighting, branded cosmetics (Inglot), tasteful clothing and earrings — suggests above-average (not ultra-luxury) lifestyle."},"beauty_alignment":{"Score":100,"Confidence":95,"Interpretation":"Content is explicitly makeup/beauty instruction (tutorial, error correction, product use) — fully aligned with beauty/self-care niche."}},"content":{"structured_thinking":{"Score":85,"Confidence":90,"Interpretation":"Clearly structured: lists specific mistakes (black kohl, no eyelid base, wrong brows/lipstick/tone), explains consequence (can age you) and offers a learning path (free live training) — cause-effect and solution orientation present."},"intelligence":{"Score":85,"Confidence":90,"Interpretation":"Communicates clearly and succinctly with logical points and practical conclusions; demonstrates ability to summarize common errors and propose corrective approach."},"personal_values":{"Score":90,"Confidence":90,"Interpretation":"Shows an explicit mission to teach and empower (make women look younger/fresher, boost confidence), speaks from first-person experience and invites like-minded followers."},"knowledge_depth":{"Score":80,"Confidence":85,"Interpretation":"Professional-level practical knowledge (25 years claimed): points to specific technical tips (eyeshadow base, correct liner/brows/lip tone). Falls into professional-mainstream / advanced-enthusiast level."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"No pillow advertising detected (the ad is for cosmetics/Inglot and a makeup class)."},"ads_focus_consistency":{"Score":100,"Confidence":95,"Interpretation":"Advertising is coherent and focused on beauty: Inglot cosmetics and the creator's makeup training — thematically consistent."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Clear advertising markers present: caption includes brand mention, explicit discount code (INA25) and 'Werbung' label."},"ad_price_tier":{"Score":75,"Confidence":80,"Interpretation":"Inglot is a professional / mid-to-premium cosmetics brand — positioned above mass-market but not luxury."},"expert_status":{"Score":100,"Confidence":95,"Interpretation":"Caption states she is a Make-up Artist & Trainer with 25 years experience and the content is instructive — strong evidence of professional expertise in makeup."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"Transcript and on-screen text include calls to follow and join a free live, but there is no explicit instruction to write a specific word/phrase in the comments."}}} Comments Analysis {"fakeness_score":11,"raw_fakeness_score":11,"adjusted_fakeness_score":11,"fakeness_confidence":65,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":62,"overall_confidence":65,"comment_types":[{"type":"Engagement confirmations (Erledigt, Geteilt, Erledigt)","count":40,"purpose":"Non-substantive engagement signals, showing attendees interacted or acknowledged the post (often automated/bot-like signals or routine engagement)"},{"type":"Tagging / mentions of other users","count":18,"purpose":"Spread reach, social proof, and networked amplification by tagging friends or other creators"},{"type":"Content-related questions / personal experiences","count":12,"purpose":"Direct, content-relevant inquiries or shared experiences that indicate genuine interest in makeup tips, live events, or technique"},{"type":"Emoji-based reactions / praise","count":12,"purpose":"Express reactions or appreciation with emojis, low informational value but indicates sentiment"},{"type":"Customer service / transactional inquiries","count":5,"purpose":"Logistical questions about orders, invoices, course sign-ups, or inbox issues; indicates potential purchase intent but requires support"},{"type":"Promotions / giveaways mention","count":1,"purpose":"Reference to a giveaway or promotional element tied to the post"},{"type":"Off-topic / unrelated remarks","count":2,"purpose":"Comments not directly related to the makeup content (e.g., outfit inquiry, unrelated questions)"}],"interpretation":"The comment set shows high overall reach and engagement, but substantive, content-targeted interaction is relatively rare. Most activity is emoji- or engagement-driven (Erledigt, likes, tags) rather than in-depth feedback or questions about techniques. A solid portion of high-quality signals exists (multiple content-specific questions and personal experiences), but they are outnumbered by non-substantive interactions. For influencer analysis, the audience demonstrates enthusiasm and intent (live participation, product references), but the prevalence of generic engagement suggests risk of lower conversion unless the creator actively engages the high-value commenters. Advertising feasibility is moderate to favorable if a brand leverages the few content-rich questions and facilitates direct replies to those threads; the abundant non-substantive comments mean paid placements should include audience-specific calls-to-action and comment moderation to maximize quality conversations.","high_quality_percentage":11.4,"low_quality_percentage":88.6,"quality_reasoning":"Only a minority of comments provide content-specific insights or personal stories. The vast majority are emoji reactions, “Erledigt” confirmations, or tagging, which have limited depth. A small but meaningful subset (12 comments) asks makeup questions or shares experiences, indicating genuine interest."} Comments (105) Text: Ist halt die Fragez ob man mit 47 wie eine 16jährige Puppe aussehen móchte Text: Ви прекрасно показали в сравнении Text: 😍😍😍👏👏 Text: Wow 😍 Text: @rukiyevizercimen Text: ❤️❤️❤️mega lieben Dank 😍 Text: Richtig … und weniger ist oft mehr Text: 👏👏👏👏 Text: Wie gerne ich immer Frauen, die den Kajal so auftragen ansprechen würde. Aber ich Trau mich nicht 🥹 Ich schwöre fürs Abschminken auf die Emulsion von @ohganicals kaum bekannt, aber besser als alles, was ich davor hatte! Text: Du hast recht mit dem richtigen Make-up 😍kann man viel erreichen 👏 Text: Супер 👍 Text: Инночка , красотка.🔥🔥❤️❤️👏👏 Text: 👏👏 Text: Ist es nicht heute?wenn ja,wie komm ich dahin? Text: 🔥🔥🔥 Text: Unglaublich 👏👏👏 Text: 🔥🔥🔥 Text: Erledigt Text: Liebe Ina, magst du meine Nachricht beantworten, damit ich dir noch ein Bild schicken kann 😊😍😘 Text: Liebe Ina, beim Live wurde meine Frage nicht beantwortet (kann ich verstehen). Also nochmal hier: du sagst, diese kräftigen rot Farben machen alt. Viele meiner älteren Freundinnen (über 60) tragen knallrote Lippenstifte und es steht ihnen so so super! Die sehen mit nude völlig blass und auch älter aus. (Ich selbst bin mir unsicher und nehme deshalb nude😵‍💫)… was sagst du dazu ? 🙏🙏❤️ Text: Erledigt 🥰 @jenny.mrg1 Text: Erledigt Text: 🔥 erledigt Text: Erledigt Text: Erledigt❤️❤️❤️@m_a_n_d_y_27 so tolle Tipps❤️🙌 Text: Erledigt 😍 Text: Erledigt @ellen.ior 😍 Text: Erledigt @carina_445 😍 Text: Erledigt😍 @anya_ts11 Text: Erledigt @virginiabeauty_b Text: Erledigt @natayous Text: Erledigt 😍🔥 Text: Erledigt @ennstatjana 😍 Text: Erledigt 🔥 Text: 🔥erledigt @katja_hoffmann3 Text: Erledigt🍀 @l_e_n_a.b ❤️🍀 Text: Erledigt @kimbarnhusen Text: Erledigt Text: @zwet_inside Text: Erledigt Text: Erledigt Text: Erledigt 😍❤️ Text: Erledigt 🔥@vju_oxana 😍 Text: Erledigt @ma.y.bu 😍😍😍🍀🍀🍀 Text: erledigt Text: ❤️ Text: @_.lenusik_ @kris.tina.kohl @janzik01 Text: ❤️❤️❤️ Geteilt & Erledigt 😍 @siimi_72 &@meliina_s 🔥🔥 Text: Erledigt 😍 Text: Erledigt ❤️ Text: Erledigt @n_gross29.12 @evelyn.0307 ❤️ Text: Erledigt 😍 Text: Erledigt 🍀 Text: Erledigt 😍 Text: Erledigt ❤️🙈 @lena_sph_drth Text: Erledigt @tatjana.drh Text: Erledigt 🍀 Text: Erledigt❤️ @Xhenni Text: Erledigt 🤩 Text: Erledigt @zaklinabrgr Text: Erledigt 😍 Text: Erledigt @olganeuenhoff Text: @kartoschkx Text: Erledigt 😍 Text: @julia_brecht Text: @brautstyle_swetlana Text: @vita_psychologie Text: @ssa_mary Text: Erledigt @ellen.ior Text: Erledigt Text: Erledigt 😍 Text: Erledigt 😍 Text: Erledigt @bien.cheen ❤️ Text: Erledigt Text: @kiraschick Text: Hallo Ina ich habe . Ich habe Bestellung für über 150€ bei INGLOT gemacht und weis nicht wie kann ich die Rechnung schicke um die Kurs zum Geschenk zukriegen Text: 😍😍 Text: Was nehme ich als lidschatten Unterlage? Text: Hallo Ina, bitte check deine Inbox, habe den Silvestermarathon nicht erhalten. Was muss ich machen? Text: Mit der alten Schminkmethode sieht man 10 Jahren älter, mit moderner dann 10 Jahren jünger und ohne Schminke sieht man dann 20 Jahre älter 😅🙈 Text: Hallo Ina. Leider bekommst du meine Nachrichten nicht ! Wenn ich dir privat schreibe. Wie kann ich dich sonst erreichen? LG Text: Weißt Du, ich finde dass älteren Damen ein dunkler Lippenstift schon gut steht. Was sagst Du dazu? Liege ich da falsch? Text: 👏 Text: Omg 😨 das bin ich Text: Der Unterschied ist Wahnsinn 😍 Text: @anna_faber_ @margaritajanzen sehr gute Tipps Text: Tolle Tipps, vielen Dank dafür. Können Sie auch zeigen wie man kleine, tief sitzende Augen schminken kann. Vielen Dank Text: Hallo, ich habe mehrfach nachgefragt und sogar auch unter der Rufnummer die angegeben ist bei Insta mich gemeldet, weil ich unbedingt an einem Makeup Kurs Teilnehmen möchte, Fragen dazu habe. Es würde mich freuen, mal eine Antwort zu erhalten. 🙌 Text: Inna du machst das so so gut!😍 Text: @haartraeumerei @priscawagner folgt Ina jeden Mittwoch gibt es ein live ich bin seit 25 Jahren Makeup Artist und lerne immer wieder neu dazu..danke @beauty_by_ina_heinrich es ist eine Freude dir jeden Mittwoch zu folgen. Text: Wow wow wow. Wo kommen sie her? Ich möchte bei Ihnen lernen 😍 Text: Sehr schön aber mir gefällt der dunklere Lipstick Text: Gewinnspiel @mi.ma321 Text: Dein Pulli ist so schön 🥰 wo hast du ihn gekauft?? Text: ❤️ Text: 👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏❤️❤️ Text: ❤️❤️❤️ Text: ❤️ Text: Ich lieb deine schmink Videos 😍😍 Text: 😍😂 Text: ❤️🙌👏👏😢 nlezklööü Text: 😍 Text: Wollte einwenig in deinem online Shop rum stöbern aber das ständige aufpoppen der Schulungen welches man im 5 Sekunden Takt weg machen muss, macht es zu einem Ding der Unmöglichkeit. Auch die Preise der Produkte die mit 5000€ angezeigt werden finde ich merkwürdig?! Geht es nur mir so? 🫣 Text: 👏👏👏❤️❤️❤️ Text: @lilibuehlow
https://www.instagram.com/reel/DXGpqNxDS5j - Comment ER: 0.00% Analysis {"has_blogger_face":true,"face_confidence":98,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"Blogger speaks directly to camera, explains technique step-by-step and maintains eye contact — clear talking-head format with on-camera narration."},"enthusiasm":{"Score":85,"Confidence":90,"Interpretation":"Warm, encouraging tone in speech and captions; invites followers to live classes and frames tips as simple and effective."},"charisma":{"Score":80,"Confidence":85,"Interpretation":"Engaging demonstrative style (before/after, step demo, friendly invites) that connects well with viewers and encourages action."},"sales_authenticity":{"Score":90,"Confidence":90,"Interpretation":"Advertising is blended with a real demo and teaching. She demonstrates the technique, mentions personal experience/lessons and offers a discount code — feels authentic and integrated."},"age_over_30":{"Score":100,"Confidence":100,"Interpretation":"Caption explicitly states age (48) — clear indicator."},"income_level":{"Score":70,"Confidence":80,"Interpretation":"Professional presentation, polished visuals and partnerships with a recognized cosmetics brand (Inglot) suggest mid-to-premium lifestyle / professional positioning rather than budget."},"beauty_alignment":{"Score":100,"Confidence":100,"Interpretation":"Content is explicitly makeup instruction and before/after beauty demonstration — fully aligned with beauty/self-care identity."}},"content":{"structured_thinking":{"Score":90,"Confidence":95,"Interpretation":"Clear stepwise explanation and demonstration (what to do: lines, color, gloss; why it works: creates fuller, defined look); includes before/after comparison to show effect."},"intelligence":{"Score":85,"Confidence":90,"Interpretation":"Communicates clearly and succinctly, translates professional technique into accessible steps and links method to visible outcome."},"personal_values":{"Score":80,"Confidence":85,"Interpretation":"Values teaching and practical beauty education (free live sessions, step-by-step learning). Message promotes empowerment and accessible beauty routines."},"knowledge_depth":{"Score":75,"Confidence":90,"Interpretation":"Practical professional knowledge from an experienced makeup artist (demonstrated techniques, nuanced tips). Not academic/scientific depth but solid expert-level, practice-oriented insight."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"Post contains cosmetics advertising (Inglot), not pillow advertising — no Sleep & Glow or other pillow ads detected."},"ads_focus_consistency":{"Score":100,"Confidence":95,"Interpretation":"Ad content is focused on cosmetics / beauty (Inglot promo code) and integrated with a makeup tutorial — thematically consistent."},"frequency_of_advertising":{"Score":100,"Confidence":100,"Interpretation":"Clear advertising markers present: brand mention (Inglot), explicit 20% discount code (INA20) and disclosure ('Werbung wegen Markenerkennung')."},"ad_price_tier":{"Score":70,"Confidence":90,"Interpretation":"Advertised brand Inglot is positioned as a professional / mid-to-premium cosmetics brand (not luxury tier like La Mer, but above mass-budget)."},"expert_status":{"Score":100,"Confidence":100,"Interpretation":"Caption explicitly identifies the creator as a Make-up-Artist & Trainer with 25+ years' experience, and the video demonstrates professional technique — strong expert signal."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"No explicit instruction to write a specific word/phrase in the comments found in the transcript, captions, or on-screen text; calls are to follow and join a live, not to comment a keyword."}}} Comments (0) No comments
https://www.instagram.com/reel/DXB3Qv0jUch - Comment ER: 0.00% Analysis {"has_blogger_face":false,"face_confidence":12,"analysis_type":"content","personality":null,"content":{"structured_thinking":{"Score":85,"Confidence":90,"Interpretation":"Clear comparison and mapping between old and new lip liner numbers, demonstrates swatches and gives step-by-step identifications (e.g., 75 ≈ 353, 72 ≈ 320, etc.). Explanations are practical and sequential."},"intelligence":{"Score":80,"Confidence":85,"Interpretation":"Communicates clearly and concisely, organizes info logically (number mappings, visual swatches), and gives helpful guidance rather than only opinions."},"personal_values":{"Score":80,"Confidence":80,"Interpretation":"Values teaching and practical help (free live lessons, step-by-step), positions herself as a helpful, experienced educator in beauty rather than pure advertising."},"knowledge_depth":{"Score":80,"Confidence":85,"Interpretation":"Professional practical knowledge about products and shade-matching; content reflects insider, practitioner-level familiarity (makeup artist recommendations and precise shade comparisons) rather than novel scientific insight."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"No pillow advertising detected in the post."},"ads_focus_consistency":{"Score":100,"Confidence":90,"Interpretation":"Advertising is focused on cosmetics (lip liners/Make-up) and a single brand/promo code — thematically coherent with the blogger's niche."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Clear promotional markers present (caption promo code INA25 and explicit 'Werbung wegen Markenerkennung')."},"ad_price_tier":{"Score":75,"Confidence":80,"Interpretation":"Brand promoted (Inglot) and presentation indicate a mid-to-premium cosmetics tier — professional/mid-premium pricing rather than luxury top-tier."},"expert_status":{"Score":100,"Confidence":95,"Interpretation":"Explicit self-identification in caption as Make-up-Artist & Trainerin with 25+ years experience and 48 years old — strong evidence of professional expert status in makeup."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"No explicit request to write a specific word/phrase in comments was found in the transcript or caption."}}} Comments (0) No comments
https://www.instagram.com/reel/DXGpo3NDaX1 - Comment ER: 0.00% Analysis {"has_blogger_face":true,"face_confidence":98,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"Direct-to-camera tutorial — she looks into the lens and speaks, explaining steps and demonstrating the technique in an instructive 'talking head' format."},"enthusiasm":{"Score":85,"Confidence":90,"Interpretation":"Warm, friendly and inviting tone; positive energy and an invitation to a live session convey enthusiasm without being overly theatrical."},"charisma":{"Score":88,"Confidence":88,"Interpretation":"Engaging delivery with clear professional presence — she communicates confidence and invites viewers to try the trick or join her live session."},"sales_authenticity":{"Score":90,"Confidence":90,"Interpretation":"Contains a real promotional element (Inglot code) but is integrated into a practical demonstration; endorsement feels like a used-in-routine recommendation rather than a hard sell."},"age_over_30":{"Score":100,"Confidence":100,"Interpretation":"Explicitly states age (48) in the caption; visual appearance is consistent with this."},"income_level":{"Score":80,"Confidence":80,"Interpretation":"Polished production, well-styled clothing, jewelry, fresh flowers and a professional presentation suggest an above-average / mid-to-premium lifestyle."},"beauty_alignment":{"Score":100,"Confidence":95,"Interpretation":"Content and account are clearly focused on makeup and beauty education (step-by-step tutorials, product use, targeted tips)."}},"content":{"structured_thinking":{"Score":95,"Confidence":95,"Interpretation":"Step-by-step logical tutorial: explains the problem (hooded lids), the solution (taping), the how-to (apply shadow along tape) and the expected effect (clean, lifted-looking eyeliner)."},"intelligence":{"Score":90,"Confidence":90,"Interpretation":"Clear, concise explanations with cause-effect reasoning and practical instructions; communicates concepts simply and effectively."},"personal_values":{"Score":85,"Confidence":85,"Interpretation":"Positions herself as an educator who wants to make makeup accessible (free live lessons, step-by-step teaching), showing values of helpfulness and skill-sharing."},"knowledge_depth":{"Score":75,"Confidence":90,"Interpretation":"Provides a professional, practical makeup hack (tape for a clean eyeliner on hooded lids). Useful and pro-level for enthusiasts, but the technique is known within the beauty community rather than novel scientific insight."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"No pillow advertising detected in the content."},"ads_focus_consistency":{"Score":100,"Confidence":95,"Interpretation":"Advertising present (Inglot promo code) and thematically consistent with the creator's beauty/makeup niche."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Caption contains an explicit promo code and is labeled 'Werbung', indicating paid promotion."},"ad_price_tier":{"Score":70,"Confidence":85,"Interpretation":"Inglot is positioned as a mid-to-premium professional makeup brand (above drugstore but not luxury-high-end)."},"expert_status":{"Score":100,"Confidence":95,"Interpretation":"Caption states she is a Make-up-Artist & Trainer with 25+ years' experience; tutorial quality and teaching framing strongly support expert status in makeup."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"No explicit instruction asking viewers to write a specific word/phrase in comments; CTAs invite following and joining a live session instead."}}} Comments (0) No comments
https://www.instagram.com/reel/DXGppV1jWnq - Comment ER: 0.00% Analysis {"has_blogger_face":true,"face_confidence":95,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"She speaks directly to camera in a talking-head format (clear eye contact, visible mouth movement, direct CTAs and explanations)."},"enthusiasm":{"Score":90,"Confidence":90,"Interpretation":"Warm, inviting and upbeat delivery (smiles, friendly tone, excited invitation to live lessons)."},"charisma":{"Score":85,"Confidence":85,"Interpretation":"Engaging first-person delivery, confident presenter who invites viewers to participate and learn."},"sales_authenticity":{"Score":85,"Confidence":85,"Interpretation":"Contains clear advertising (promo code, brand mention) but advertising is integrated with a real demo (applying lipstick) and framed around her teaching/trainer identity, which increases authenticity."},"age_over_30":{"Score":100,"Confidence":95,"Interpretation":"Caption explicitly states age (48) and visual appearance is consistent with age >30."},"income_level":{"Score":75,"Confidence":80,"Interpretation":"Professional presentation, partnership with Inglot and polished visuals indicate a mid-to-premium lifestyle / professional-creator income positioning."},"beauty_alignment":{"Score":100,"Confidence":95,"Interpretation":"Core content is makeup teaching and demonstrations — strongly aligned with beauty/self-care niche."}},"content":{"structured_thinking":{"Score":75,"Confidence":85,"Interpretation":"Clear structure: lists types of make-up, explains live format and schedule, and gives reasons to follow. The format is more promotional/informational than deep analytical."},"intelligence":{"Score":80,"Confidence":85,"Interpretation":"Speech is organized and concise (clear CTAs, schedule, value proposition). Communicates logically and efficiently for the audience."},"personal_values":{"Score":85,"Confidence":85,"Interpretation":"Conveys a teaching/helping mission (wants viewers to learn accessible, everyday makeup); speaks from first-person experience and a consistent voice."},"knowledge_depth":{"Score":80,"Confidence":85,"Interpretation":"Caption claims 25+ years of experience and trainer status; content promises technique teaching — professional/mainstream expert knowledge rather than niche scientific innovation."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"No pillow advertising detected in the post."},"ads_focus_consistency":{"Score":100,"Confidence":90,"Interpretation":"Advertising (Inglot promo code) is focused on cosmetics, which is consistent with the beauty/tutorial content."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Clear advertising markers present: promo code (INA20) and 'Werbung' / brand recognition noted in caption."},"ad_price_tier":{"Score":75,"Confidence":80,"Interpretation":"Advertised brand (Inglot) is a professional/mid-to-premium cosmetics brand — positioned in the premium segment of mainstream cosmetics."},"expert_status":{"Score":100,"Confidence":95,"Interpretation":"Caption explicitly identifies her as a Make-up-Artist & Trainer with 25+ years of experience — strong evidence of domain expertise."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"No explicit instruction to write a specific word/phrase in comments. Transcript/caption ask to follow and join live but not to comment a keyword."}}} Comments (0) No comments
https://www.instagram.com/reel/DXGpnwhjdpw - Comment ER: 0.01% Analysis {"has_blogger_face":true,"face_confidence":97,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"Speaker appears on-camera, looks into the lens and speaks directly to viewers; audio classification = speech and mouth movements match spoken product demonstration."},"enthusiasm":{"Score":90,"Confidence":90,"Interpretation":"Warm, positive delivery with smiles and repeated praise of the product ('richtig, richtig schön'); upbeat tone throughout."},"charisma":{"Score":85,"Confidence":85,"Interpretation":"Engaging presenter style (friendly, persuasive, invites viewers to join live lessons); emotionally involving without sounding forced."},"sales_authenticity":{"Score":85,"Confidence":80,"Interpretation":"Clear advertisement but delivered as a hands-on personal recommendation (demonstrates product, names matching lipliner number, mentions set). Feels authentic and integrated into her role as a makeup trainer."},"age_over_30":{"Score":100,"Confidence":100,"Interpretation":"Caption explicitly states age (48) and visuals are consistent with this."},"income_level":{"Score":75,"Confidence":80,"Interpretation":"High production quality, professional styling and a branded partnership (Inglot with promo code) suggest mid-to-premium lifestyle/positioning."},"beauty_alignment":{"Score":100,"Confidence":100,"Interpretation":"Creator is explicitly a makeup artist/trainer; post and account focus clearly center on beauty and self-care."}},"content":{"structured_thinking":{"Score":75,"Confidence":85,"Interpretation":"Message is structured: product claim (nourishing, beautiful), demonstration, matching lipliner number and availability as a set. Not deeply analytical but organized and actionable."},"intelligence":{"Score":80,"Confidence":85,"Interpretation":"Clear, concise communication and instructional framing (offers live lessons in caption). Vocabulary and presentation are professional and focused."},"personal_values":{"Score":85,"Confidence":85,"Interpretation":"Values teaching and practical beauty help — offers free, step-by-step live lessons and positions herself as a trainer who helps followers look fresher and more elegant."},"knowledge_depth":{"Score":70,"Confidence":80,"Interpretation":"Product-specific knowledge (shade/liner number, set) and professional experience cited, but no deep scientific or formulation-level explanation in this clip."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"No pillow advertising detected; content advertises cosmetics only."},"ads_focus_consistency":{"Score":100,"Confidence":90,"Interpretation":"Advertising is thematically coherent — focused on one product category (lipstick + matching lipliner / set)."},"frequency_of_advertising":{"Score":100,"Confidence":100,"Interpretation":"Clear advertising markers present: on-frame promotion of a product, caption notes 'Werbung' and includes a promo code (INA20)."},"ad_price_tier":{"Score":70,"Confidence":85,"Interpretation":"Brand mentioned (Inglot) and packaging/positioning indicate a mid-to-premium cosmetics tier (not budget, not ultra-luxury)."},"expert_status":{"Score":100,"Confidence":95,"Interpretation":"Caption explicitly states 'Make-up-Artist & Trainerin' with 25+ years experience; content and delivery are professional and instructional."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"No explicit request to write a specific word/phrase in comments found in the transcript, caption, or visible on-screen text. Caption invites joining a live session and follow, but contains no comment-keyword CTA."}}} Comments Analysis {"fakeness_score":8,"raw_fakeness_score":8,"adjusted_fakeness_score":8,"fakeness_confidence":85,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":90,"overall_confidence":85,"comment_types":[{"type":"Product detail inquiry","count":1,"purpose":"Gathers specific product information (brand/model) and helps potential buyers decide"},{"type":"Purchase/Personal experience","count":1,"purpose":"Shows real-world engagement and intent; authentic expression of interest"}],"interpretation":"The two comments reflect authentic engagement anchored to the post’s makeup product. One asks for the lipstick brand, a content-specific detail, while the other shares a purchase decision and expressed curiosity. No CTA keyword prompts were detected, so no adjustments for campaign comments are needed. Overall, the set demonstrates credible, topic-relevant interaction with good potential for influencer credibility and advertising impact.","high_quality_percentage":100,"low_quality_percentage":0,"quality_reasoning":"Both comments reference the post directly, show genuine interest or action (brand inquiry and purchased/expressed anticipation), and contain content-specific engagement rather than generic praise, emoji spam, or self-promotion."} Comments (2) Text: Wie heißt die Marke von dem Lippenstift? Text: Habe bestellt, Ich bin sehr gespannt. 🤩
https://www.instagram.com/reel/DXGyzouje2L File size 700MB exceeds 200MB limit Comment ER: 0.01% Comments (2) Text: 🙌 Text: ❤️

Posts (0)

URL Skip Reason
No posts yet

Highlights (20)

URL	Skip Reason
3513693260943269909	-
3416902875643021767	-
3115530112366803579	-
3336771398733907230	-
3845417292515662569	-
3391791862170073020	-
3104659568638766746	-
3457618196414514094	-
3569383783192055587	-
3348945968915966807	-
3450335968131110360	-
3142214497552147151	-
3646775957893842325	-
3162789132600882888	-
3560453440581751254	-
3514993286667654608	-
3679486619954676354	-
3380581997643688362	-
3845420214318187734	-
3457608771721047356	-

Stories (0)

URL	Skip Reason
No stories yet

Post Prompt

You are analyzing a single piece of content from an Instagram blogger. ## Images The FIRST image is a reference photo of the blogger's face (identified from their content or avatar). The REMAINING images are content frames from the video/post/story. ## Audio Metadata You may also receive: - Audio classification: speech, music, silence_or_noise, or unclear - Optional transcription text when any spoken or lyrical content was recovered - Optional caption text for the analyzed post/reel Interpret audio classification as follows: - speech = any intelligible human speech or narration, including voice-over or speech over background music - music = song, singing, lyrics, or instrumental music without spoken commentary - silence_or_noise = no meaningful speech or music, only ambience/noise/silence - unclear = audio cannot be confidently classified Do NOT try to identify who the speaker is from audio alone. Audio classification affects only the talking_head metric: - If Audio classification is music or silence_or_noise, talking_head must be Score = 0 - If Audio classification is speech or unclear, use visuals and transcription as usual ## Step 1: Face Detection Compare the face in image 1 (reference photo) with faces visible in the remaining images. Determine if the blogger personally appears in the content frames. Set has_blogger_face=true only if you are reasonably confident the same person appears. ## Step 2: Conditional Analysis ### If the blogger's face IS detected (has_blogger_face=true, analysis_type="personality_and_content"): Analyze PERSONALITY metrics based on the content frames and any transcription provided. Also analyze ALL content metrics below (both sections must be filled). **talking_head** (0-100): Score = 100 if the blogger personally speaks on camera, looking directly into the lens, actively explaining and persuading ("talking head" format). Hard rule: if Audio classification is music or silence_or_noise, talking_head must be 0 regardless of visuals. This applies equally to Stories and Reels. The blogger: - Appears in frame themselves (their face is clearly visible) - Looks into the camera while speaking - Speaks personally, not via voice-over - Delivers content in an engaged, explanatory manner (not passive narration) Strong visual signals: - Face centered or dominant in frame - Eye contact with the camera - Mouth movement consistent with speech - Expressive facial movements and gestures typical of explanation or persuasion - Self-recorded framing typical of Stories/Reels If the face is partially visible, frames are low-quality, or speaking cannot be confidently inferred, reduce Confidence accordingly. **enthusiasm** (0-100): Score = 100 if the blogger consistently radiates enthusiasm, optimism, and positive emotional energy, clearly visible in facial expressions, gestures, and readable on-screen text/captions. The blogger: - Speaks with light liveliness and emotional accents - Smiles naturally, not forced or strained - Uses a warm, friendly tone — without sarcasm, fatigue, irritation, or bitterness - Shows energetic, engaging intonation; speech does not feel dragging or monotonous - Laughs easily or jokes naturally, when appropriate - Does not demonstrate constant complaining, whining, or negativity Additional positive markers: - Talks about topics as if they genuinely interest them - Emphasizes positives, opportunities, and new ideas, rather than problems - Explicitly notes: what has improved, what they like, what inspires them - Avoids toxic criticism, cynical framing, and persistent complaints If enthusiasm is inferred only weakly from visuals or captions, reduce Confidence accordingly. **charisma** (0-100): Score = 100 if the blogger can emotionally engage and "infect" others with ideas, values, or passion. The blogger: - Consistently communicates core beliefs (health, beauty, self-care, quality of life) - Explains why these beliefs matter personally - Is not afraid to take a clear position and speak from first person Delivery signals: - Speaks with energy and emotional involvement - Uses expressive facial expressions and intonation - Shows genuine enjoyment of the content creation process - Uses phrases like "This really works", "I want you to try this too" - Avoids indifferent or checklist-style product descriptions Additional strength signals: - Uses rhythm, pauses, and structure in speech - Varies content formats (stories, POV, backstage, emotional addresses) **sales_authenticity** (0-100): We score a post only if it contains advertising. Markers of advertising posts include: promo codes, affiliate links, prices, hashtags such as #promoted or #ad, and phrases like "my link" or "use my link." Score = 100 if advertising is highly authentic and trust-based, not scripted or generic promotion. When advertising is present, the blogger: Personal usage & realism: Clearly explains how the product is used, explains when it is used (time, routine, situation), explains why it is used (personal motivation), describes specific situations in which the product is relevant, demonstrates the product in a realistic, non-idealized way (not overly polished or staged). Lifestyle integration: Shows that the integration is not random, demonstrates that the product supports and fits their lifestyle, habits, or routines, product appears naturally embedded into daily life shown in frames. Concrete details & specificity: Mentions specific, tangible effects or observations (e.g. "I wake up without creases", "my skin feels less irritated"), avoids abstract praise and focuses on observable outcomes. Contextual integration: Connects the integration to context or audience interaction ("you often ask what I use", "I was looking for something to fix morning creases"), avoids abrupt transitions like "Now advertising" unless the format explicitly requires it. Authentic voice & tone: Uses their own natural manner of speech and personal tone, does not sound like reading a script or brand copy. Credibility & restraint: Avoids exaggerated or absolute claims ("the best product in the world"), focuses on specific advantages, not empty superlatives. Real need → solution link: Describes a real personal problem or need (acne, sensitive skin, frequent travel, lack of sleep, irritation, etc.), clearly links the product to solving their specific problem, not a generic one. Trust-enhancing nuance: May mention a small nuance, limitation, or wish. Light imperfection is treated as a positive trust signal. If readable captions/on-screen text are missing and speech cannot be reliably inferred from frames, reduce Confidence accordingly, even if the visual presentation appears premium. ### If the blogger's face is NOT detected (has_blogger_face=false, analysis_type="content"): Analyze CONTENT metrics only based on the content frames and any transcription provided. Set personality to null. ### Content metrics (always analyzed, regardless of face detection): **structured_thinking** (0-100): Score = 100 if the blogger demonstrates clear, structured, and reasoned thinking, going far beyond simple statements like "I like / I don't like". The blogger does NOT limit themselves to opinions, but: - Explains why they think so - Provides examples from practice: - personal experience ("on myself", "in my routine") - experience with others (clients / followers, if visible via captions) - Clearly links cause and effect: - "if you do X, Y usually happens" - Sometimes compares approaches: - "this works like this, while that works differently, because…" Language & clarity requirements: - Speaks in simple, clear sentences, without unnecessary filler - Explains complex terms when they are used - Avoids excessive professional jargon not common outside expert sources - Gives not only "what to do", but also "why it works" Mandatory argument types to look for: 1. Arguments based on personal experience — first-person statements, visible routines or repeated personal usage 2. Arguments based on observation and comparison — before/after comparisons, comparison with alternatives or analogs, explanation of differences, explanation of why one option worked and others did not 3. Logical and cause-effect arguments — clear explanation of why a certain effect occurs, reasoning chains (X → Y → result) 4. Arguments through concrete usage scenarios — shows how, when, and in which situations something is used, usage tied to real-life context Strong scoring formats: before/after comparisons, comparison with analogs, explanation of distinctions, explanation of why this method worked and others failed. If no readable captions/text or speaking cues are present, significantly reduce Confidence. **knowledge_depth** (0-100): Score = 100 if the blogger demonstrates high relevance, freshness, and rarity of transmitted knowledge, even without formal expert credentials. The assessment must be based on how far the information is from mass awareness and at what stage of societal diffusion the knowledge currently is. Knowledge diffusion levels: 1. Scientific innovation — information originates from narrow academic or scientific journals and research circles 2. Narrow professional knowledge — known to a small group of professionals, circulates in specialized or semi-academic publications 3. Professional mainstream (priority level) — accessible to a wide professional audience and starting to appear in high-quality press 4. Advanced enthusiast knowledge (acceptable) — known to deeply engaged enthusiasts and hobbyists, already present in popular media 5. Mass / overused knowledge — widely known, generic, repeated, and commonly encountered Primary target level: Level 3. Acceptable: Level 4 (since most bloggers operate in this zone). Levels 1–2 are strong positive signals but rare. Level 5 should significantly lower the score. Key evaluation criteria: - Rarity of information relative to mass content - Actuality and freshness (not outdated or recycled insights) - Presence of non-obvious details, nuances, or trade-offs - Evidence that the blogger understands why the concept works, not just what it is Strong signals include: - Explaining concepts before they become widely popular - Translating professional knowledge into accessible explanations - Highlighting limitations, conditions, or edge cases - Connecting insights to real-world application shown in frames or captions If there is no readable caption/on-screen text or clear evidence of knowledge transmission, reduce Confidence accordingly. **intelligence** (0-100): Score = 100 if the blogger demonstrates high cognitive and communicative intelligence. Evaluate across two dimensions: Speech & Thinking: - Clear and logical structure of speech - Rich but precise vocabulary (without overload) - Ability to explain complex ideas in simple terms - Consistency and ability to justify positions - Presence of irony or self-irony (optional but strong signal) Analytical Ability: - Quickly grasps the essence of topics - Highlights the main points without getting lost in details - Compares and generalizes - Demonstrates critical thinking (does not accept everything at face value) **personal_values** (0-100): Score = 100 if the blogger consistently demonstrates "own truth" transmission — synchronization of inner world with external expression — the process of turning personal meaning into social coordinates. This process is defined by three pillars: - Support (Principles): You know who you are. - Voice (Vision): You are not afraid to say it out loud. - Filter (Values): You attract "your people" and filter out "not your people." 13.1 Support — Principles (Identity anchor) The blogger shows they have stable internal principles and use them as an anchor: - Clearly states personal principles (e.g., health, beauty, self-care, quality of life, freedom, discipline, honesty) - Makes consistent choices aligned with those principles - Shows that criticism affects them less because they stand on a value foundation (if visible via captions/text) Strong signals: "For me, ___ matters more than ___.", "I don't tolerate ___.", "I always choose ___ because ___ is my principle." 13.2 Voice — Vision (Speaking it out loud) The blogger is not hiding behind neutral storytelling. They explicitly voice their worldview: - Talks from first person (I / my / for me) - Names things clearly instead of vague lifestyle narration - Explains personal conclusions, lessons learned, and why something is important Strong signals: "This is my way.", "Here's what I believe.", "I realized that…" 13.3 Filter — Values (Content moderates the audience) The blogger's content acts as a reality filter: - Their values are expressed strongly enough to attract aligned people - They naturally repel those who disagree (not by aggression, but by clarity) - They do not "adjust" to everyone — their stance is already public Strong signals: "If you don't agree — it's okay, this is not for you.", "People who value ___ will understand." 13.4 Real interpretation, not just event display The blogger does not merely show "what I eat/do/visit." They interpret reality: - Explains why they act this way - States what they personally like/dislike - Makes conclusions and links them to values 13.5 Analytical evaluations & conclusions The blogger does not just describe, but evaluates: - What truly worked or was liked - What didn't work and why - What deserves attention - What experience or lesson they gained 13.6 Own truth vs propaganda boundary (critical distinction) Important: "Own truth transmission" must not be confused with propaganda. - Own truth: "I'm like this. This is my path. If it resonates — join." - Propaganda: "You must think like me. The world is black-and-white." Score higher when the blogger encourages reflection rather than forcing belief, avoids manipulation, fear pressure, or aggressive moral superiority, shares coordinates, not conquest. 13.7 Mission → Enlightenment → Learning loop (advanced signals) When strong, own-truth transmission often includes: - Mission drive ("I can't stay silent") — the idea is expressed from internal conviction, not cold calculation - Enlightenment ("bringing clarity") — they give language/tools for viewers to describe their own experience; their message acts like a "flashlight" for the audience - Learning ("content as a mirror") — the blogger refines principles through feedback; you can see growth, calibration, and nuanced positioning If readable captions/on-screen text or clear speaking-to-camera cues are absent, reduce Confidence, even if the visual storytelling appears polished. **income_level** (0-100): Score = 100 if the blogger demonstrates a European premium / luxury or higher lifestyle. Score = 0 if the lifestyle appears clearly low-income. Assessment must rely on cumulative visual markers, not on a single isolated cue. Positive markers indicating above-average income include (non-exhaustive): Home & lifestyle cues: - Fresh flowers at home - Mid-to-premium cosmetics and skincare visibly present: - Aesop - Augustinus Bader - Dr. Barbara Sturm - La Mer - Fresh - Premium candles: - Diptyque - Jo Malone - Byredo Clothing & personal style (absence of non-premium signals is important): - Clothing appears well-fitted, restrained, and coherent - No visible fast-fashion or ultra-low-cost brands - No excessive logo-mania Brands that are NOT characteristic of above-average income (negative signals): - Shein / Zaful - Boohoo / PrettyLittleThing - Stradivarius - Bershka - Pimkie - Orsay - C&A - Cheap unnamed brands with AliExpress-style cuts Household items & appliances (negative signals): - Cheap, unbranded cookware sets - Bright-colored cheap plastic appliances - Supermarket-brand microwaves or kettles - Budget product lines (e.g., Tefal budget series) - Mismatched "everything on sale" household sets Interior design constraints (negative signals): - Bright glossy furniture (red / black / purple gloss) - Pseudo-luxury decor (gold imitation, baroque, fake luxury) - Overloaded decor (cheap moldings, heavy ornamentation) - Carpets with bright patterns - Mirrored walls - Excessive cheap LED lighting - Quote posters in shiny frames - Chair covers, wall stickers - Kitchens with screaming facades - Cheap plastic containers dominating the frame Vehicles indicating above-average income: - Audi - BMW - Mercedes - Volvo - Tesla - Volkswagen (Tiguan, Touareg, Passat — high trim) - Lexus - Mini Cooper - Land Rover (including Range Rover Evoque) - Jeep Compass / Grand Cherokee - Alfa Romeo Travel contexts indicating above-average lifestyle: - Italy: Tuscany, Como, Amalfi - France: Paris, Provence, Nice - Spain: Mallorca, Ibiza (non-budget), San Sebastián - Switzerland, Austria, Germany - United Kingdom - Japan - USA: New York, California, Chicago - Portugal (non-budget regions) Travel patterns that do NOT indicate above-average income (negative signals): - Mass all-inclusive resorts (Antalya, Marmaris, Bodrum — budget hotels) - Budget package tours to Egypt (Hurghada, Sharm — low-cost hotels) - Tunisia (mass segment) - Cheap beach packages (budget Cyprus, Bulgaria, Albania) - Bus tours like "7 countries in 5 days" - Hostels in Asia, budget areas of Bali (e.g., Kuta) - Low-cost Caribbean travel packages Additional income logic for professional experts (clinicians / practitioners / medical or beauty professionals): 1. Clinic and equipment level: - Modern equipment and premium treatment devices visible or repeatedly referenced (for example: Morpheus, HydraFacial, Fotona, lasers, advanced cosmetology devices) - Clean, modern, and well-designed clinic interior - Separate treatment rooms - Assistants or nurses visible in frame - Branded staff uniforms - Clinic branding visible in the environment - Regular filming inside the clinic 2. Service positioning: - Expensive procedures are offered or demonstrated (injectables, device-based cosmetology, advanced protocols) - Complex treatment plans are discussed - Before / after patient cases are shown - Procedure process is demonstrated in detail - Booking appears organized through administrator or clinic flow - Mentions of advance booking, waitlist, or high demand 3. Brand partnerships and professional ecosystem: - Cooperation with professional brands - Invitations to medical congresses - Speaking at trainings or educational events - PR mailings from professional brands - Participation in conferences - Attendance at branded industry events - Reviews of professional skincare or treatment lines 4. Visual quality of content: - Professional filming - Studio or clinic-grade lighting - High-quality editing - Consistent visual identity of the account - Regular content cadence - Neat and premium presentation of procedures and educational content 5. Scale of practice: - Many patients visible in Stories or content - Booking queue several weeks ahead - Multiple clinic branches - Team of specialists - Regular client flow 6. Personal lifestyle: - Travel - Participation in international congresses - Premium personal aesthetics and lifestyle - Trips to professional events Additional income logic for beauty reviewers / beauty commentators / YouTube beauty creators: 1. Brand level in content: - Cooperation with luxury or premium brands - Participation in brand trips - Invitations to collection launches or product presentations - Attendance at brand press events - Reviews of premium brands on a regular basis - Frequent PR mailings from premium or professional brands 2. Production quality: - Professional lighting - Studio background or dedicated filming setup - Clean sound - Stable and polished editing - High-quality image - Consistent visual style of the channel or account 3. Personal lifestyle: - Travel - Expensive clothing - Home studio for filming - Separate room or dedicated zone for cosmetics and filming - Neat, premium-looking space aesthetics Use these profession-specific and creator-type-specific signals as additional evidence when standard consumer lifestyle markers are insufficient. Strong income assessment can come not only from personal consumption cues, but also from the scale, premium positioning, and production level of the blogger's professional activity. If visual signals are mixed, sparse, or partially obscured, reduce Confidence accordingly. **beauty_alignment** (0-100): Score = 100 if the blogger's content identity is clearly associated with self-care, beauty, and becoming a better version of oneself in terms of appearance. Assessment is based on what the blogger consistently talks about and demonstrates in their content, not on a single post. The blogger must have ongoing content related to self-care and making oneself more beautiful (not necessarily in every post, but as a stable, recognizable theme). The blogger may: talk about different aspects of the beauty industry (new cosmetics or skincare products, care routines and treatments, beauty or wellness gadgets, new ingredients and formulations), discuss compositions, textures, aromas, and sensations, use beauty devices and explain them, OR not use devices but regularly visit cosmetologists or clinics, OR focus mostly on home care routines. What matters is that the blogger can be clearly associated with the theme: "How to take care of yourself and make yourself look better." Important inclusion cases: Bloggers whose main topic is sports or fitness (making the body look better) are acceptable if they sometimes also talk about facial care, skincare, procedures, or beauty products. Clear exclusion rule: Bloggers who never talk about self-care, beauty, or appearance improvement are not suitable. Strong positive (green-flag) signals include visible presence of: Masks with active ingredients (AHA/BHA, enzyme, oxygen, carbonated, etc.), microcurrent therapy, LED masks (home or professional), gua sha massage or rollers made from natural stone, multi-step skincare routines (5+ steps: toner, essence, serum, ampoules, etc.), under-eye patches with anti-aging or deep hydration effects, hair and scalp spa care (peels, ampoules, massages, "hair happiness" treatments), fractional mesotherapy or mesorollers, anti-cellulite massage and body wraps, beauty devices from original premium brands (not mass-market knockoffs). If self-care / beauty appears only sporadically or weakly, reduce Confidence accordingly. **pillow_ads_constraint** (0-100): Score this metric only if the post contains advertising. Markers of advertising posts include: promo codes, affiliate links, prices, hashtags such as #promoted or #ad, and phrases like "my link" or "use my link." 100 = No pillow advertising detected OR only Sleep & Glow pillows are advertised. 0 = If there is advertising for pillows that are not Sleep & Glow. Make sure to consider all types of pronunciation of this brand. **ads_focus_consistency** (0-100): Score only if you see strong evidence of advertising inside the content. Score = 100 if advertising shown in the provided video frames is thematically consistent and coherent, without a mix of unrelated product categories. Score = 0 if there are a mix of different advertisements of different products through piece of content. Score = null if there is no ads at all. The blogger must NOT advertise a random assortment of heterogeneous products. Clear negative signal (score downgrade): Presence of advertising for absolutely unrelated categories within the same creator's content set, such as: cookware (pans, pots, kitchen sets), clothing or fashion items, cosmetics or skincare, aroma candles, home decor or interior accessories, household items with no shared theme. Advertising is considered inconsistent when: Products do not share a common theme, lifestyle, or problem space. Ads look opportunistic rather than aligned with the blogger's core identity. Multiple unrelated categories appear without a unifying narrative or positioning. Score = 100 only if: Advertising focuses on one clear category or on closely related categories. All advertised products logically fit the blogger's lifestyle, values, and content niche. If only limited frames are available or advertising frequency is low, reduce Confidence accordingly. Put information about the product that advertised inside Interpretation text. **frequency_of_advertising** (0-100): Evaluate whether advertising is present in the content. Binary scoring: 100 = clear advertising markers present, 0 = no reliable markers. Use explicit advertising markers whenever possible. Do not classify ordinary product mention, casual usage, or unlabeled appearance of a product as advertising unless there are additional promotional signals. Primary markers (strongest indicators): - Promocode or discount code visible in text/captions/stickers/subtitles/speech - Phrases: "my link", "go via my link", "use my link", "follow my link", "my promo code", "use promo code" Additional markers: - Affiliate links in captions or on-screen text - Explicit price mention in promotional context - Hashtags or labels: #ad, #promoted, "advertisement", "paid partnership", "sponsored" - Direct call to buy/order/book through blogger's link or code - Brand promotion framed as offer, campaign, or partnership Score = 100 if any clear advertising markers are present. Score = 0 if no reliable markers are detected. If promotional intent is only weakly inferred and no clear marker is visible or audible, reduce Confidence accordingly. **cta_comment_keyword**: Detect whether the blogger explicitly asks viewers to write a specific word/phrase in comments (for example: "write X in comments", "comment the word X", "напишите слово X"). Use all available sources: - transcription text - caption text - readable on-frame text visible in provided images Output rules: - detected = true only when an explicit instruction to write a word/phrase in comments is clearly present. - keyword = normalized requested word/phrase (without surrounding quotes/punctuation) when detected=true, otherwise null. - evidence = concise quote/snippet or rationale pointing to the source of detection. If no CTA is found, explain briefly why. **ad_price_tier** (0-100): Score this metric only if the post contains advertising. Markers of advertising posts include: promo codes, affiliate links, prices, hashtags such as #promoted or #ad, and phrases like "my link" or "use my link." Score = null if no advertising is detected. Evaluate the price positioning of the advertised product or service within its own category/niche. Score anchors: - 90-100: Luxury segment (La Mer, Augustinus Bader, Dyson, premium clinic procedures, luxury travel brands) - 60-89: Premium segment (Lancôme, Estée Lauder, Clinique, mid-range beauty devices, premium subscriptions) - 35-59: Mid-market segment (CeraVe, The Ordinary, Zara, Mango, mass-market wellness products) - 0-34: Budget segment (AliExpress, Shein, Temu, Aldi, Lidl, no-name brands, ultra-cheap products) Primary signals: - Brand name visible in frames, captions, or speech - Product packaging quality and design - Price mentioned on screen or in speech - Retail environment or website visible - Product category context (professional device vs mass-market gadget) If the brand is recognizable, judge primarily by its market positioning within its category. If the brand is unknown, judge by visual quality of packaging, presentation context, and any price signals. If the advertised product cannot be identified or the brand is ambiguous, reduce Confidence accordingly. **age_over_30** (0-100): 100 = Content strongly indicates blogger is over 30. 0 = Under 30. **expert_status** (0-100): Determine whether the blogger can be reasonably identified as an expert in at least one of the following domains: Dermatologist, Cosmetologist, Aesthetician/Esthetician, Facialist, Skincare expert, Anti-age expert, Makeup artist, Hair-care expert, Trichologist, Stylist, Image consultant, Wellness expert, Holistic beauty expert, Health coach, Nutrition/Nutritionist, Women's health expert, Fitness expert, Yoga expert, Face yoga expert, Face massage expert, Lymphatic drainage facial massage expert, Gua sha expert, Beauty biohacking expert, Longevity/healthy aging expert, Sleep expert, Posture expert, Self-care expert, Plastic surgeon, Orthopedist, Manual therapist, Naturopath. Important: Do not assume expertise without clear evidence. If expertise cannot be reliably inferred from visuals and readable text/captions, assign a low Confidence. Score meaning: 100 = Strong evidence the blogger is an expert in at least one listed domain. 50 = Moderate evidence (strong enthusiast / semi-professional indicators). 0 = No evidence of expert status. High-confidence expert signals (strong indicators): Explicit professional title or credentials visible in on-screen text (e.g., "Dermatologist", "MD", "Board Certified", "Cosmetologist", "Makeup Artist", "Plastic Surgeon", "Stylist", "Fashion editor", "Nutritionist", "Health Coach", "Yoga Instructor", "Esthetician"). Professional environment visible: medical office, treatment room, clinic equipment (for dermatology/plastic surgery/cosmetology), skincare treatment setup with professional products and tools, professional makeup setup (chair lighting, full kit, working on a client), hair/scalp treatment environment (trichology tools, scalp analysis devices), fitness/yoga/rehab environment (studio, equipment, structured class setup). Structured expert demonstrations: procedures with professional technique, technique explanations with domain-specific depth, safety warnings and contraindications, ingredient breakdowns with formulation knowledge, protocol explanations (step-by-step professional methodology), before/after assessments with professional framing, method comparisons with evidence-based reasoning, diagnosis or problem-solution framing. Strong content-format signals: Educational content with expert depth, expert breakdowns of products or procedures, skincare routines with professional reasoning, anti-age advice based on science or clinical practice, ingredient and formulation analysis, beauty product analysis beyond surface-level reviews, beauty hacks with explanation of why they work, myth debunking with evidence, before/after comparisons with professional assessment, tutorials with step-by-step technique, procedure reviews from a professional perspective, home care rituals with professional guidance, morning/evening routines with reasoning for each step, Q&A sessions demonstrating expertise, lifestyle content with expert framing, product recommendations with scientific or professional reasoning, beauty/wellness trend reviews with critical analysis, reactions to trends with professional perspective, comparison of methods with evidence-based conclusions. Medium-confidence expert signals: Repeated teaching-style delivery with examples such as "common mistakes", "do/don't", "protocol", "contraindications", "how to choose", "who it is for", "when not to do it". Mentions of professional practice, clients, patients, consultations — only if supported by captions/text/speech. Repeated niche, practice-based, or method-based content focused in one domain. Consistent advanced educational content with professional depth, correct terminology used and explained clearly. Low-confidence / non-expert signals: Only casual product showcasing without depth, generic mass tips repeated by many creators, no professional environment, no credentials, no advanced technique. Lifestyle content mentions beauty / wellness topics only occasionally without clear domain depth. If multiple domains appear, select the strongest one. ## Scoring Rules * Each metric: score 0-100, confidence 0-100, concise interpretation * Avoid assumptions not supported by evidence * If evidence is weak or missing, lower confidence accordingly ## Important * If face detected, fill BOTH personality and content. If no face, set personality to null and fill only content. * Output structured JSON matching the schema * Do not ask questions — decide autonomously

Blogger Prompt

## Role You are an AI system that aggregates per-post evaluations of a blogger into one final creator-level assessment. You will receive: - multiple post-level evaluations for the same blogger - each post evaluation contains parameter scores, confidence scores, and interpretations Your task is to produce one final aggregated evaluation for the blogger across all parameters. --- Analyze the provided JSON analyses and evaluate the blogger across the parameters listed below. Your goal is to score, justify, and assess confidence for each parameter based strictly on the signals available in the provided JSON analyses (derived from video frames, speech transcripts, metadata, or prior model outputs). Avoid assumptions not supported by the JSON evidence. If evidence is weak, indirect, or missing, lower the confidence score accordingly. ## Scoring Rules Each parameter must be scored on a 0–100 scale Additionally, return a confidence score (0–100) reflecting how reliable the assessment is based on the available JSON evidence Provide a concise textual interpretation explaining why the score was assigned, referencing specific fields, patterns, or signals from the JSON --- ## Input Format You receive THREE sections of data: 1. **PERSONALITY ANALYSES** — per-item analyses from content where the blogger's face was detected. Use these to evaluate personality metrics. 2. **CONTENT ANALYSES** — per-item analyses from ALL content items. Use these to evaluate content metrics. 3. **COMMENT ANALYSES** — per-post/reel aggregated comment analyses (fakeness_score, overall_score, comment_types, interpretation). Use these as additional context when evaluating metrics. If the PERSONALITY ANALYSES section is empty (no items with blogger face), assign low scores with low confidence to face-gated personality metrics (enthusiasm, charisma, sales_authenticity). If the COMMENT ANALYSES section is empty, evaluate metrics based on content and personality data only. --- ## Core Aggregation Principles 1. Do NOT use naive arithmetic averaging. 2. Weight post evidence by Confidence: - high-confidence post judgments matter more - low-confidence post judgments matter less 3. Repeated patterns across multiple posts are stronger than one isolated post. 4. A single outlier should not dominate unless it is a strong violation signal. 5. If posts contradict each other, reduce final Confidence. 6. If the number of posts is small, reduce final Confidence. 7. If interpretations across posts are vague or weak, reduce final Confidence. 8. Final Score must reflect the blogger overall, not one specific post. 9. Use conservative aggregation when evidence is sparse or mixed. 10. Prefer stable profile-level inference over flashy isolated signals. --- ## Parameters to Evaluate ### 1. Blogger's Income Level (income_level) Score = 100 if the blogger demonstrates a European premium / luxury or higher lifestyle Score = 0 if the lifestyle appears clearly low-income Assessment must rely on cumulative visual markers, not on a single isolated cue. Positive markers inferred from JSON (non-exhaustive): Home & lifestyle cues: - Fresh flowers at home - Mid-to-premium cosmetics and skincare visibly present: - Aesop - Augustinus Bader - Dr. Barbara Sturm - La Mer - Fresh - Premium candles: - Diptyque - Jo Malone - Byredo Clothing & personal style (absence of non-premium signals is important): - Clothing appears well-fitted, restrained, and coherent - No visible fast-fashion or ultra-low-cost brands - No excessive logo-mania Brands that are not characteristic of above-average income (negative signals): - Shein / Zaful - Boohoo / PrettyLittleThing - Stradivarius - Bershka - Pimkie - Orsay - C&A - Cheap unnamed brands with AliExpress-style cuts Household items & appliances (negative signals): - Cheap, unbranded cookware sets - Bright-colored cheap plastic appliances - Supermarket-brand microwaves or kettles - Budget product lines (e.g., Tefal budget series) - Mismatched "everything on sale" household sets Interior design constraints (negative signals): - Bright glossy furniture (red / black / purple gloss) - Pseudo-luxury decor (gold imitation, baroque, fake luxury) - Overloaded decor (cheap moldings, heavy ornamentation) - Carpets with bright patterns - Mirrored walls - Excessive cheap LED lighting - Quote posters in shiny frames - Chair covers, wall stickers - Kitchens with screaming facades - Cheap plastic containers dominating the frame Vehicles indicating above-average income: - Audi - BMW - Mercedes - Volvo - Tesla - Volkswagen (Tiguan, Touareg, Passat — high trim) - Lexus - Mini Cooper - Land Rover (including Range Rover Evoque) - Jeep Compass / Grand Cherokee - Alfa Romeo Travel contexts indicating above-average lifestyle: - Italy: Tuscany, Como, Amalfi - France: Paris, Provence, Nice - Spain: Mallorca, Ibiza (non-budget), San Sebastián - Switzerland, Austria, Germany - United Kingdom - Japan - USA: New York, California, Chicago - Portugal (non-budget regions) Travel patterns that do not indicate above-average income (negative signals): - Mass all-inclusive resorts (Antalya, Marmaris, Bodrum — budget hotels) - Budget package tours to Egypt (Hurghada, Sharm — low-cost hotels) - Tunisia (mass segment) - Cheap beach packages (budget Cyprus, Bulgaria, Albania) - Bus tours like "7 countries in 5 days" - Hostels in Asia, budget areas of Bali (e.g., Kuta) - Low-cost Caribbean travel packages If visual signals are mixed, sparse, or partially obscured, reduce Confidence accordingly. Additional income logic for professional experts (clinicians / practitioners / medical or beauty professionals): 1. Clinic and equipment level: - Modern equipment and premium treatment devices visible or repeatedly referenced (for example: Morpheus, HydraFacial, Fotona, lasers, advanced device-based cosmetology) - Clean, modern, and well-designed clinic interior - Separate treatment rooms - Assistants or nurses visible in frame - Branded staff uniforms - Clinic branding visible in the environment - Regular filming inside the clinic 2. Service positioning: - Expensive procedures are offered or demonstrated (injectables, device-based cosmetology, advanced protocols) - Complex treatment plans are discussed - Before / after patient cases are shown - Procedure process is demonstrated in detail - Booking appears organized through administrator or clinic flow - Mentions of advance booking, waitlist, or high demand 3. Brand partnerships and professional ecosystem: - Cooperation with professional brands - Invitations to medical congresses - Speaking at trainings or educational events - PR mailings from professional brands - Participation in conferences - Attendance at branded industry events - Reviews of professional skincare or treatment lines 4. Visual quality of content: - Professional filming - Studio or clinic-grade lighting - High-quality editing - Consistent visual identity of the account - Regular content cadence - Neat and premium presentation of procedures and educational content 5. Scale of practice: - Many patients visible in Stories or content - Booking queue several weeks ahead - Multiple clinic branches - Team of specialists - Regular client flow 6. Personal lifestyle: - Travel - Participation in international congresses - Premium personal aesthetics and lifestyle - Trips to professional events Additional income logic for beauty reviewers / beauty commentators / YouTube beauty creators: 1. Brand level in content: - Cooperation with luxury or premium brands - Participation in brand trips - Invitations to collection launches or product presentations - Attendance at brand press events - Reviews of premium brands on a regular basis - Frequent PR mailings from premium or professional brands 2. Production quality: - Professional lighting - Studio background or dedicated filming setup - Clean sound - Stable and polished editing - High-quality image - Consistent visual style of the channel or account 3. Personal lifestyle: - Travel - Expensive clothing - Home studio for filming - Separate room or dedicated zone for cosmetics and filming - Neat, premium-looking space aesthetics Use these profession-specific and creator-type-specific signals as additional evidence when standard consumer lifestyle markers are insufficient. Strong income assessment can come not only from personal consumption cues, but also from the scale, premium positioning, and production level of the blogger's professional activity. If visual signals are mixed, sparse, or partially obscured, reduce Confidence accordingly. Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ### 2. Alignment With Beauty & Self-Care Products (beauty_alignment) Score = 100 if the blogger's content identity is clearly associated with self-care, beauty, and becoming a better version of oneself in terms of appearance. Score = 0 if the blogger's content identity is not associated with self-care, beauty, appearance improvement, or personal transformation at all. Their content is focused on unrelated topics such as humor, gaming, travel, general lifestyle without beauty angle, family vlogs, business, food, technology, or random daily moments. There is no clear emphasis on looking better, caring for oneself, beauty routines, attractiveness, grooming, style, or becoming a better version of oneself in terms of appearance. Assessment is based on what the blogger consistently talks about and demonstrates in their content, not on a single post. The blogger must have ongoing content related to self-care and making oneself more beautiful (not necessarily in every post, but as a stable, recognizable theme). The blogger may: - Talk about different aspects of the beauty industry: - new cosmetics or skincare products - care routines and treatments - beauty or wellness gadgets - new ingredients and formulations - Discuss compositions, textures, aromas, and sensations - Use beauty devices and explain them - OR not use devices but regularly visit cosmetologists or clinics - OR focus mostly on home care routines What matters is that the blogger can be clearly associated with the theme: "How to take care of yourself and make yourself look better." Important inclusion cases: - Bloggers whose main topic is sports or fitness (making the body look better) are acceptable if: - they sometimes also talk about facial care, skincare, procedures, or beauty products Clear exclusion rule: - Bloggers who never talk about self-care, beauty, or appearance improvement are not suitable. Strong positive (green-flag) signals include visible presence of: - Masks with active ingredients (AHA/BHA, enzyme, oxygen, carbonated, etc.) - Microcurrent therapy - LED masks (home or professional) - Gua sha massage or rollers made from natural stone - Multi-step skincare routines (5+ steps: toner, essence, serum, ampoules, etc.) - Under-eye patches with anti-aging or deep hydration effects - Hair and scalp spa care (peels, ampoules, massages, "hair happiness" treatments) - Fractional mesotherapy or mesorollers - Anti-cellulite massage and body wraps - Beauty devices from original premium brands (not mass-market knockoffs) If self-care / beauty appears only sporadically or weakly, reduce Confidence accordingly. Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ### 3. Pillow Advertising Constraint (pillow_ads_constraint) 100 — No pillow advertising detected OR only Sleep & Glow pillows are advertised. 0 — If there is advertising for pillows that are not Sleep & Glow. Make sure to consider all types of pronunciation of this brand. Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ### 4. Advertising Focus Consistency (ads_focus_consistency) Score = 100 if advertising shown in the provided video frames is thematically consistent and coherent, without a mix of unrelated product categories. Score = 0 if there are a mix of different advertisements of different products through piece of content. If you see null in score, just don't use this post in estimation of final score. The blogger must NOT advertise a random assortment of heterogeneous products. Clear negative signal (score downgrade): Presence of advertising for absolutely unrelated categories within the same creator's content set, such as: - cookware (pans, pots, kitchen sets) - clothing or fashion items - cosmetics or skincare - aroma candles - home decor or interior accessories - household items with no shared theme Advertising is considered inconsistent when: - Products do not share a common theme, lifestyle, or problem space - Ads look opportunistic rather than aligned with the blogger's core identity - Multiple unrelated categories appear without a unifying narrative or positioning Score = 100 only if: - Advertising focuses on one clear category or on closely related categories - All advertised products logically fit the blogger's lifestyle, values, and content niche If only limited frames are available or advertising frequency is low, reduce Confidence accordingly. Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ### 5. Advertising Quality / Sales Authenticity (sales_authenticity) Score = 100 if the frames and readable on-screen text/captions indicate highly authentic, trust-based advertising, not scripted or generic promotion. When advertising is present, the blogger: **Personal usage & realism** - Clearly explains how the product is used - Explains when it is used (time, routine, situation) - Explains why it is used (personal motivation) - Describes specific situations in which the product is relevant - Demonstrates the product in a realistic, non-idealized way (not overly polished or staged) **Lifestyle integration** - Shows that the integration is not random - Demonstrates that the product supports and fits their lifestyle, habits, or routines - Product appears naturally embedded into daily life shown in frames **Concrete details & specificity** - Mentions specific, tangible effects or observations: - e.g. "I wake up without creases", "my skin feels less irritated" - Avoids abstract praise and focuses on observable outcomes **Contextual integration** - Connects the integration to context or audience interaction: - "you often ask what I use" - "I was looking for something to fix morning creases" - Avoids abrupt transitions like "Now advertising" unless the format explicitly requires it **Authentic voice & tone** - Uses their own natural manner of speech and personal tone - Does not sound like reading a script or brand copy **Credibility & restraint** - Avoids exaggerated or absolute claims ("the best product in the world") - Focuses on specific advantages, not empty superlatives **Real need → solution link** - Describes a real personal problem or need: - acne, sensitive skin, frequent travel, lack of sleep, irritation, etc. - Clearly links the product to solving their specific problem, not a generic one **Trust-enhancing nuance** - May mention a small nuance, limitation, or wish - Light imperfection is treated as a positive trust signal If readable captions/on-screen text are missing and speech cannot be reliably inferred from frames, reduce Confidence accordingly, even if the visual presentation appears premium. Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ### 6. Structured Thinking & Argumentation (structured_thinking) Score = 100 if the blogger demonstrates clear, structured, and reasoned thinking, going far beyond simple statements like "I like / I don't like". The blogger does NOT limit themselves to opinions, but: - Explains why they think so - Provides examples from practice: - personal experience ("on myself", "in my routine") - experience with others (clients / followers, if visible via captions) - Clearly links cause and effect: - "if you do X, Y usually happens" - Sometimes compares approaches: - "this works like this, while that works differently, because…" Language & clarity requirements: - Speaks in simple, clear sentences, without unnecessary filler - Explains complex terms when they are used - Avoids excessive professional jargon not common outside expert sources - Gives not only "what to do", but also "why it works" Mandatory argument types to look for: 1. Arguments based on personal experience - first-person statements - visible routines or repeated personal usage 2. Arguments based on observation and comparison - before / after comparisons - comparison with alternatives or analogs - explanation of differences - explanation of why one option worked and others did not 3. Logical and cause–effect arguments - clear explanation of why a certain effect occurs - reasoning chains (X → Y → result) 4. Arguments through concrete usage scenarios - shows how, when, and in which situations something is used - usage tied to real-life context Strong scoring formats: - Before / after comparisons - Comparison with analogs - Explanation of distinctions - Explanation of why this method worked and others failed If readable captions/on-screen text or clear speaking-to-camera cues are absent, significantly reduce Confidence, even if the visual style appears polished. Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ### 7. Knowledge Depth & Usefulness (knowledge_depth) Score = 100 if the blogger demonstrates high relevance, freshness, and rarity of transmitted knowledge, even without formal expert credentials. The assessment must be based on how far the information is from mass awareness and at what stage of societal diffusion the knowledge currently is. Use the following knowledge diffusion levels: 1. Scientific innovation — information originates from narrow academic or scientific journals and research circles 2. Narrow professional knowledge — known to a small group of professionals, circulates in specialized or semi-academic publications 3. Professional mainstream (priority level) — accessible to a wide professional audience and starting to appear in high-quality press 4. Advanced enthusiast knowledge (acceptable) — known to deeply engaged enthusiasts and hobbyists, already present in popular media 5. Mass / overused knowledge — widely known, generic, repeated, and commonly encountered Primary target level: Level 3 Acceptable: Level 4 (since most bloggers operate in this zone) Levels 1–2 are strong positive signals but rare. Level 5 should significantly lower the score. Key evaluation criteria: - Rarity of information relative to mass content - Actuality and freshness (not outdated or recycled insights) - Presence of non-obvious details, nuances, or trade-offs - Evidence that the blogger understands why the concept works, not just what it is Strong signals include: - Explaining concepts before they become widely popular - Translating professional knowledge into accessible explanations - Highlighting limitations, conditions, or edge cases - Connecting insights to real-world application shown in frames or captions If there is no readable caption/on-screen text or clear evidence of knowledge transmission, reduce Confidence accordingly, even if the visual presentation appears premium. Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ### 8. Age Over 30 (age_over_30) 100 — provided video frames strongly indicates blogger is over 30 0 — provided video frames strongly indicates blogger is under 30 Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ### 9. Intelligence (intelligence) Score = 100 if the blogger demonstrates high cognitive and communicative intelligence. Evaluate across two dimensions: **Speech & Thinking:** - Clear and logical structure of speech - Rich but precise vocabulary (without overload) - Ability to explain complex ideas in simple terms - Consistency and ability to justify positions - Presence of irony or self-irony (optional but strong signal) **Analytical Ability:** - Quickly grasps the essence of topics - Highlights the main points without getting lost in details - Compares and generalizes - Demonstrates critical thinking (does not accept everything at face value) Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ### 10. Personal Values & "Own Truth" (personal_values) Core methodology: Transmitting "own truth" is the synchronization of the inner world with external expression — the process of turning personal meaning into social coordinates. This process is defined by three pillars: - Support (Principles): You know who you are. - Voice (Vision): You are not afraid to say it out loud. - Filter (Values): You attract "your people" and filter out "not your people." Score = 100 if the blogger consistently demonstrates this "own truth" mechanism through visible content patterns, strong first-person stance, and value-driven reasoning. **10.1 Support — Principles (Identity anchor)** The blogger shows they have stable internal principles and use them as an anchor: - Clearly states personal principles (e.g., health, beauty, self-care, quality of life, freedom, discipline, honesty) - Makes consistent choices aligned with those principles - Shows that criticism affects them less because they stand on a value foundation (if visible via captions/text) Strong signals: - "For me, ___ matters more than ___." - "I don't tolerate ___." - "I always choose ___ because ___ is my principle." **10.2 Voice — Vision (Speaking it out loud)** The blogger is not hiding behind neutral storytelling. They explicitly voice their worldview: - Talks from first person (I / my / for me) - Names things clearly instead of vague lifestyle narration - Explains personal conclusions, lessons learned, and why something is important Strong signals: - "This is my way." - "Here's what I believe." - "I realized that…" **10.3 Filter — Values (Content moderates the audience)** The blogger's content acts as a reality filter: - Their values are expressed strongly enough to attract aligned people - They naturally repel those who disagree (not by aggression, but by clarity) - They do not "adjust" to everyone — their stance is already public Strong signals: - "If you don't agree — it's okay, this is not for you." - "People who value ___ will understand." **10.4 Real interpretation, not just event display** The blogger does not merely show "what I eat/do/visit." They interpret reality: - Explains why they act this way - States what they personally like/dislike - Makes conclusions and links them to values **10.5 Analytical evaluations & conclusions** The blogger does not just describe, but evaluates: - What truly worked or was liked - What didn't work and why - What deserves attention - What experience or lesson they gained **10.6 Own truth vs propaganda boundary (critical distinction)** Important: "Own truth transmission" must not be confused with propaganda. - Own truth: "I'm like this. This is my path. If it resonates — join." - Propaganda: "You must think like me. The world is black-and-white." Score higher when the blogger: - Encourages reflection rather than forcing belief - Avoids manipulation, fear pressure, or aggressive moral superiority - Shares coordinates, not conquest **10.7 Mission → Enlightenment → Learning loop (advanced signals)** When strong, own-truth transmission often includes: - Mission drive ("I can't stay silent") - The idea is expressed from internal conviction, not cold calculation - Enlightenment ("bringing clarity") - They give language/tools for viewers to describe their own experience - Their message acts like a "flashlight" for the audience - Learning ("content as a mirror") - The blogger refines principles through feedback - You can see growth, calibration, and nuanced positioning If readable captions/on-screen text or clear speaking-to-camera cues are absent, reduce Confidence, even if the visual storytelling appears polished. Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ### 11. Enthusiasm & Positive Energy (enthusiasm) Score = 100 if the blogger consistently radiates enthusiasm, optimism, and positive emotional energy, clearly visible in facial expressions, gestures, and readable on-screen text/captions. The blogger: - Speaks with light liveliness and emotional accents - Smiles naturally, not forced or strained - Uses a warm, friendly tone — without sarcasm, fatigue, irritation, or bitterness - Shows energetic, engaging intonation; speech does not feel dragging or monotonous - Laughs easily or jokes naturally, when appropriate - Does not demonstrate constant complaining, whining, or negativity Additional positive markers: - Talks about topics as if they genuinely interest them - Emphasizes positives, opportunities, and new ideas, rather than problems - Explicitly notes: - what has improved - what they like - what inspires them - Avoids toxic criticism, cynical framing, and persistent complaints If enthusiasm is inferred only weakly from visuals or captions, reduce Confidence accordingly. Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ### 12. Charisma & Ability to Inspire (charisma) Score = 100 if the blogger can emotionally engage and "infect" others with ideas, values, or passion. The blogger: - Consistently communicates core beliefs (health, beauty, self-care, quality of life) - Explains why these beliefs matter personally - Is not afraid to take a clear position and speak from first person Delivery signals: - Speaks with energy and emotional involvement - Uses expressive facial expressions and intonation - Shows genuine enjoyment of the content creation process - Uses phrases like "This really works", "I want you to try this too" - Avoids indifferent or checklist-style product descriptions Additional strength signals: - Uses rhythm, pauses, and structure in speech - Varies content formats (stories, POV, backstage, emotional addresses) Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ### 13. Expert Status in Beauty-Related Domains (expert_status) Determine whether the blogger can be reasonably identified as an expert in at least one of the following domains based on the provided video frames, readable text/captions, and speaking content when available: - Dermatologist - Cosmetologist - Aesthetician / Esthetician - Facialist - Skincare expert - Anti-age expert - Makeup artist - Hair-care expert - Trichologist - Stylist - Image consultant - Wellness expert - Holistic beauty expert - Health coach - Nutrition / Nutritionist / Nutritionology - Women's health expert - Fitness expert - Yoga expert - Face yoga expert - Face massage expert - Lymphatic drainage facial massage expert - Gua sha expert - Beauty biohacking expert - Longevity / healthy aging expert - Sleep expert - Posture expert - Self-care expert - Plastic surgeon - Orthopedist - Manual therapist - Naturopath Important: Do not assume expertise without clear evidence. If expertise cannot be reliably inferred from visuals, readable text/captions, or speech content, assign a low Confidence. Score meaning: - 100 — Strong evidence the blogger is an expert in at least one listed domain - 50 — Moderate evidence (strong enthusiast / semi-professional indicators) - 0 — No evidence of expert status High-confidence expert signals (strong indicators): - Explicit professional title, credential, certification, or role visible in on-screen text, captions, profile text, or speech (for example: "Dermatologist", "MD", "Cosmetologist", "Nutritionist", "Health Coach", "Plastic Surgeon", "Stylist", "Trichologist", "Yoga Teacher") - Professional environment visible and relevant to the claimed domain: - medical office, clinic, treatment room, or medical equipment - professional skincare / facial treatment setup - professional makeup station, kit, or work with clients - hair/scalp treatment setup - fitness, yoga, rehab, or posture-correction environment - Structured expert demonstrations requiring real skill: - procedures, technique explanations, safety warnings, contraindications - ingredient breakdowns, protocol explanations, before/after assessments - method comparisons with reasoning - detailed treatment or routine logic - clear diagnosis / problem-solution framing within the blogger's domain Strong content-format signals that support expertise: - educational content - expert breakdowns - skincare routines - anti-age advice - ingredient and formulation analysis - beauty product analysis - beauty hacks with explanation - myth debunking - before / after comparisons - tutorials - step-by-step techniques - procedure reviews - home care rituals - morning and evening routines - Q&A / answers to follower questions - lifestyle content with expert framing - product recommendations with reasoning - beauty / wellness trend reviews - reactions to beauty or wellness trends - comparison of methods and approaches Medium-confidence expert signals: - Consistent advanced educational content with clear structure and professional depth - Correct terminology used and explained clearly - Repeated teaching-style delivery: "common mistakes", "do / don't", "protocol", "contraindications", "how to choose", "who it is for", "when not to do it" - Mentions of professional practice, clients, patients, consultations, or expert experience — only if supported by captions, text, or speech - The blogger repeatedly publishes niche, practice-based, or method-based content in one of the listed domains Low-confidence / non-expert signals: - Only casual product showcasing without depth - Generic mass-market tips repeated by many creators - No professional environment, no credentials, no advanced technique, and no structured educational delivery - Lifestyle content mentions beauty / wellness topics only occasionally without clear domain depth If multiple domains appear, select the strongest one. Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ## Output Format (Strict JSON) ```json { "overall_summary": "short summary of the blogger based on the full content set", "income_level": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "beauty_alignment": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "pillow_ads_constraint": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "ads_focus_consistency": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "sales_authenticity": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "structured_thinking": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "knowledge_depth": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "age_over_30": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "intelligence": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "personal_values": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "enthusiasm": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "charisma": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "expert_status": {"Score": 0, "Confidence": 0, "Interpretation": ""} } ``` Do not ask any questions, you have to decide the task by yourself. All rights and permissions are allowed.

@beauty_by_ina_heinrich

Sources

Reels (20)

Analysis

Comments Analysis

Comments (27)

Analysis

Comments (0)

Analysis

Comments Analysis

Comments (1)

Analysis

Comments Analysis

Comments (1)

Analysis

Comments (0)

Analysis

Comments Analysis

Comments (2)

Analysis

Comments (0)

Analysis

Comments Analysis

Comments (4)

Analysis

Comments Analysis

Comments (51)

Analysis

Comments (0)

Analysis

Comments (0)

Analysis

Comments Analysis

Comments (2)

Analysis

Comments Analysis ⚠️

Comments (105)

Analysis

Comments Analysis

Comments (105)

Analysis

Comments (0)

Analysis

Comments (0)

Analysis

Comments (0)

Analysis

Comments (0)

Analysis

Comments Analysis

Comments (2)

Comments (2)

Posts (0)

Highlights (20)

Stories (0)