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@beautyroams_

40,944 followers completed ♀ Female

Analyze Result

	Income Level	Beauty Alignment	Pillow Ads Constraint	Ads Focus Consistency	Sales Authenticity	Structured Thinking	Knowledge Depth	Age Over 30	Intelligence	Personal Values	Enthusiasm	Charisma	Expert Status	Talking Head	Frequency Of Advertising	Ad Price Tier	Avg Comment ER	Avg Fakeness
Score	70	100	100	95	90	88	80	100	85	85	85	85	100	69	43	100	0.44%	25.7
Confidence	75	95	95	90	90	90	85	98	85	85	85	80	85	90	90	85	-	-

Summary: This creator is a highly focused beauty/self-care influencer and practicing esthetician with consistent, authentic product demonstrations, professional-level practical knowledge, and a warm, engaging on-camera presence. Content and advertising are tightly aligned to beauty devices, skincare and tools; partnerships skew mid-to-premium. The account projects a comfortable, travel-oriented lifestyle (vanlife + premium kit) rather than high-luxury, and shows trustworthy, experience-based endorsements with clear audience-facing CTAs and affiliate use.

Raw JSON

{"income_level":{"Score":70,"Confidence":75,"Interpretation":"Mixed but comfortably above-average income signals. Multiple posts show mid-to-premium product partnerships (Lumebox, OneSkin, Glo Skin Beauty, Kérastase), polished production, frequent travel/vanlife with higher-end gear (Item #1 mentions Mercedes Sprinter / travel kit signals), and consistent affiliate partnerships — all indicating a creator with a stable, mid-to-upper consumer positioning rather than low-income. Evidence is not uniformly luxury (vanlife settings, practical travel framing, and several mid-market product mentions), so not scored as luxury-level."},"beauty_alignment":{"Score":100,"Confidence":95,"Interpretation":"Clear and consistent beauty / self-care identity across the corpus. Nearly every analyzed item focuses on skincare, anti-aging, facial/body tools, hair/scalp care, red‑light therapy, gua sha, or related routines (many explicit tags like #over40skincare, repeated product demos and device reviews). The account is unambiguously a beauty/self-care creator."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"All pillow advertising detected is for Sleep & Glow / Omnia pillows (multiple posts reference Omnia / Sleep&Glow and use the BEAUTYROAMS promo code). No evidence of non-Sleep & Glow pillow ads was found in the provided analyses."},"ads_focus_consistency":{"Score":95,"Confidence":90,"Interpretation":"Advertising across posts is thematically coherent and tightly clustered around beauty/self-care categories (skincare, LED/red-light devices, gua sha tools, haircare, epilators, sunscreens). Occasional lifestyle/vanlife posts appear, but when ads are present they consistently promote related beauty/wellness products rather than unrelated categories."},"sales_authenticity":{"Score":90,"Confidence":90,"Interpretation":"High authenticity signals: frequent on-camera demonstrations, first-person long-term use claims, concrete usage details (how/when to use devices, session lengths), balanced caveats (side effects, contraindications), and explicit affiliate disclosures. Multiple posts present nuanced pros/cons and real-world tests (beach SPF test, wound red‑light demo), supporting trust-based advertising rather than generic scripted promos."},"structured_thinking":{"Score":88,"Confidence":90,"Interpretation":"Strong, repeatable evidence of structured argumentation: many posts present problem → cause → solution sequences, step-by-step routines, comparisons (e.g., panels vs masks, red vs NIR), and before/after logic. Examples include myth-debunking and decision trade-offs (Items #2, #16, #12, #1). The creator regularly links actions to expected effects with clear sequencing."},"knowledge_depth":{"Score":80,"Confidence":85,"Interpretation":"Content sits between advanced-enthusiast and professional-mainstream levels. The creator explains mechanisms (NIR vs red light penetration, ATP stimulation), ingredient-level commentary (niacinamide, salicylic acid, peptides), and gives nuanced protocol guidance (exfoliation timing, epilation cadence). Several posts include esthetician-level nuance; there is no evidence of academic/medical-level primary research authorship, so scored below specialist-academic levels."},"age_over_30":{"Score":100,"Confidence":98,"Interpretation":"Strong, repeated indicators that the blogger is over 30: multiple posts explicitly state age (e.g., on-screen 'Me: 42yrs old') and repeated #over40 hashtags and age references across many items."},"intelligence":{"Score":85,"Confidence":85,"Interpretation":"High communicative and analytical clarity across many posts: the creator explains trade-offs, simplifies technical concepts, compares options, and justifies recommendations. Speech and written captions are concise and logically organized (examples: device comparisons, ingredient rationales)."},"personal_values":{"Score":85,"Confidence":85,"Interpretation":"Consistent value framing around safety-first self-care, practical beauty maintenance, honest testing, and experiential travel. The creator repeatedly emphasizes caution (SPF, device safety), authenticity (long-term use, real-world tests), and a lifestyle that blends travel/vanlife with consistent beauty routines — a clear, coherent values profile."},"enthusiasm":{"Score":85,"Confidence":85,"Interpretation":"Frequently warm, upbeat, and positive on-camera presence. Multiple personality analyses rate enthusiasm high (many 80–95s); delivery is inviting and encouraging in product demos and challenges, with occasional calmer/softer pieces but overall consistently positive energy."},"charisma":{"Score":85,"Confidence":80,"Interpretation":"Consistently engaging and personable: uses first-person storytelling, travel anecdotes, invites viewer interaction and questions, and demonstrates approachable teaching/presenter energy. Several posts scored high on charisma; while not theatrical, the creator reliably builds trust and rapport."},"expert_status":{"Score":100,"Confidence":85,"Interpretation":"Moderately high evidence of domain expertise as an esthetician / experienced facialist: multiple posts explicitly label the creator (on-screen text: 'Traveling Esthetician'), frequent professional procedural guidance, Q&A responses, and clinical-minded explanations. This supports a strong practitioner/expert-in-practice status (esthetician/facialist), though no MD-level or formal medical credentials are presented, so confidence is high but not absolute."},"overall_summary":"This creator is a highly focused beauty/self-care influencer and practicing esthetician with consistent, authentic product demonstrations, professional-level practical knowledge, and a warm, engaging on-camera presence. Content and advertising are tightly aligned to beauty devices, skincare and tools; partnerships skew mid-to-premium. The account projects a comfortable, travel-oriented lifestyle (vanlife + premium kit) rather than high-luxury, and shows trustworthy, experience-based endorsements with clear audience-facing CTAs and affiliate use.","talking_head":{"Score":69,"Confidence":90,"Interpretation":"25/36 reels+stories with blogger face are talking-head (score>30)"},"frequency_of_advertising":{"Score":43,"Confidence":90,"Interpretation":"22/40 items contain advertising"},"ad_price_tier":{"Score":100,"Confidence":85,"Interpretation":"22/22 ads are premium+ (avg tier: 71)"}}

Nickname Analysis

Reputation Score	Confidence	Estimated Age	Gender	Profession	Risk Level
87	76	42	female	Licensed esthetician and makeup artist	low

Summary: Identity and footprint: The Instagram handle @beautyroams_ is explicitly listed on the creator’s own site alongside her other channels (TikTok @beautyroams, YouTube “beautyroams”), tying the handle to the BeautyRoams brand. ([beautyroams.com](https://www.beautyroams.com/contact?utm_source=openai)) The site’s About page identifies the creator as “Jess,” details >20 years in the beauty industry, and notes she has worked as a licensed esthetician, makeup artist, spa manager, educator, and in skincare sales; her blog posts credit “Jessica Santora,” linking a full name to the brand. ([beautyroams.com](https://www.beautyroams.com/about)) Age and gender: The IG bio (provided by client) states “42yrs old.” Independent public content further corroborates age range by showing her own caption “now that I’m over 40” on her TikTok (@beautyroams). Based on name/context, gender is female. ([urlebird.com](https://urlebird.com/video/when-it-comes-to-skincare-hydration-is-key-if-youre-noticing-fin-7377591577004248362/?utm_source=openai)) Content and disclosures: Her site centralizes affiliate codes/brand partnerships and publishes a clear FTC-oriented disclosure explaining how she labels sponsored/gifted/affiliate content. This is a positive transparency signal. ([beautyroams.com](https://www.beautyroams.com/instagram)) Reputation scan (news/social/search): A broad search across web/news/Reddit did not surface credible reports of legal issues, major scandals, or widely reported controversies tied to “BeautyRoams,” “@beautyroams_,” or “Jessica Santora.” Overall online sentiment/footprint appears neutral–positive and professional. Assessment: Given a clean record in public sources, transparent disclosures, and niche, how‑to beauty content, the account’s reputation risk is low. The score reflects the absence of adverse media, the presence of clear disclosures, and modest public footprint (fewer third‑party media mentions limit certainty).

Negative Findings

Use of affiliate links/discount codes could create perceived bias in reviews (standard industry practice; mitigated by posted disclosure). — https://www.beautyroams.com/disclosure-policy (low)

Sources

https://www.beautyroams.com/contact
https://www.beautyroams.com/about
https://www.beautyroams.com/blog
https://www.beautyroams.com/disclosure-policy
https://www.beautyroams.com/instagram
https://urlebird.com/video/when-it-comes-to-skincare-hydration-is-key-if-youre-noticing-fin-7377591577004248362/

Raw JSON

{
  "reputation_score": 87,
  "estimated_age": 42,
  "estimated_gender": "female",
  "detected_profession": "Licensed esthetician and makeup artist",
  "has_special_profession": true,
  "confidence": 76,
  "summary": "Identity and footprint: The Instagram handle @beautyroams_ is explicitly listed on the creator’s own site alongside her other channels (TikTok @beautyroams, YouTube “beautyroams”), tying the handle to the BeautyRoams brand. ([beautyroams.com](https://www.beautyroams.com/contact?utm_source=openai)) The site’s About page identifies the creator as “Jess,” details >20 years in the beauty industry, and notes she has worked as a licensed esthetician, makeup artist, spa manager, educator, and in skincare sales; her blog posts credit “Jessica Santora,” linking a full name to the brand. ([beautyroams.com](https://www.beautyroams.com/about))\nAge and gender: The IG bio (provided by client) states “42yrs old.” Independent public content further corroborates age range by showing her own caption “now that I’m over 40” on her TikTok (@beautyroams). Based on name/context, gender is female. ([urlebird.com](https://urlebird.com/video/when-it-comes-to-skincare-hydration-is-key-if-youre-noticing-fin-7377591577004248362/?utm_source=openai))\nContent and disclosures: Her site centralizes affiliate codes/brand partnerships and publishes a clear FTC-oriented disclosure explaining how she labels sponsored/gifted/affiliate content. This is a positive transparency signal. ([beautyroams.com](https://www.beautyroams.com/instagram))\nReputation scan (news/social/search): A broad search across web/news/Reddit did not surface credible reports of legal issues, major scandals, or widely reported controversies tied to “BeautyRoams,” “@beautyroams_,” or “Jessica Santora.” Overall online sentiment/footprint appears neutral–positive and professional.\nAssessment: Given a clean record in public sources, transparent disclosures, and niche, how‑to beauty content, the account’s reputation risk is low. The score reflects the absence of adverse media, the presence of clear disclosures, and modest public footprint (fewer third‑party media mentions limit certainty).",
  "negative_findings": [
    {
      "issue": "Use of affiliate links/discount codes could create perceived bias in reviews (standard industry practice; mitigated by posted disclosure).",
      "source": "https://www.beautyroams.com/disclosure-policy",
      "severity": "low"
    }
  ],
  "sources": [
    "https://www.beautyroams.com/contact",
    "https://www.beautyroams.com/about",
    "https://www.beautyroams.com/blog",
    "https://www.beautyroams.com/disclosure-policy",
    "https://www.beautyroams.com/instagram",
    "https://urlebird.com/video/when-it-comes-to-skincare-hydration-is-key-if-youre-noticing-fin-7377591577004248362/"
  ],
  "risk_level": "low"
}

Reels (20)

URL Skip Reason
https://www.instagram.com/reel/DXHdoz5CnsM - Comment ER: 0.00% Analysis {"has_blogger_face":true,"face_confidence":95,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":95,"Confidence":90,"Interpretation":"Blogger appears on-camera speaking in first person, looks into the camera frequently and narrates/persuades in a classic talking-head style."},"enthusiasm":{"Score":90,"Confidence":90,"Interpretation":"Warm, positive delivery with smiles and upbeat language; clearly enthusiastic about the product and experience."},"charisma":{"Score":88,"Confidence":85,"Interpretation":"Engaging storyteller — integrates travel anecdotes and personal routine which encourages trust and emotional connection."},"sales_authenticity":{"Score":90,"Confidence":95,"Interpretation":"Clear advertisement but highly authentic: long-term personal use, concrete examples (travel/van life), product demo, specific benefits and an affiliate disclosure."},"age_over_30":{"Score":95,"Confidence":90,"Interpretation":"Visual appearance and caption hashtags (e.g., #over40skincare) strongly indicate the blogger is over 30."},"income_level":{"Score":70,"Confidence":70,"Interpretation":"Mixed signals: van life but a Mercedes Sprinter and tasteful interior, frequent travel and premium product endorsements suggest a mid-to-upper income / comfortable lifestyle rather than low-income."},"beauty_alignment":{"Score":100,"Confidence":95,"Interpretation":"Content is squarely focused on beauty/self-care (beauty pillow, anti-aging, skincare hashtags) and aligns clearly with a beauty identity."}},"content":{"structured_thinking":{"Score":90,"Confidence":90,"Interpretation":"Well-structured argument: personal long-term use, travel use cases, product features, cause-effect (how sleep wrinkles form) and supporting clinical stats are presented."},"intelligence":{"Score":85,"Confidence":85,"Interpretation":"Clear, concise explanations with relevant details (design, use cases, study results). Communicates main points without rambling."},"personal_values":{"Score":80,"Confidence":80,"Interpretation":"Consistently communicates values around beauty/anti-aging, self-care, and experiential living (travel/van life) and frames product use as part of that lifestyle."},"knowledge_depth":{"Score":75,"Confidence":80,"Interpretation":"Provides mid-to-advanced enthusiast-level information: distinction between sleep vs expression wrinkles, product design detail, and cited clinical percentages — above mass-level but not academic."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"The post advertises the Omnia pillow by Sleep&Glow (the single pillow brand is promoted throughout)."},"ads_focus_consistency":{"Score":100,"Confidence":95,"Interpretation":"Single, coherent ad focus on the Omnia / Sleep&Glow beauty pillow (no unrelated product categories present)."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Clear advertising markers present: promo code (BEAUTYROAMS), affiliate disclosure, site URL and explicit product endorsement in caption and on-screen text."},"ad_price_tier":{"Score":75,"Confidence":80,"Interpretation":"Sleep&Glow Omnia is positioned as a premium / mid-premium product (quality memory foam, clinical claims, multi-version line) rather than budget or ultra-luxury."},"expert_status":{"Score":20,"Confidence":70,"Interpretation":"No visible professional credentials or clinical role. Blogger appears as an informed long-term user / enthusiast rather than a certified clinician or licensed expert."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"No explicit instruction to write a specific word/phrase in comments was found; the post contains a promo code and affiliate link but not a comment-CTA."}}} Comments (0) No comments
https://www.instagram.com/reel/DVllJkVCtfH - Comment ER: 0.28% Analysis {"has_blogger_face":true,"face_confidence":98,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"Blogger appears on camera in the inset, speaks directly to the viewer and explains the device and precautions in a talking-head / Q&A style."},"enthusiasm":{"Score":85,"Confidence":90,"Interpretation":"Warm, helpful and upbeat tone — clearly engaged and reassuring while explaining risks and recommendations."},"charisma":{"Score":80,"Confidence":85,"Interpretation":"Persuasive and personable: uses first-person experience, clear preferences, and encourages viewers to take a specific action."},"sales_authenticity":{"Score":90,"Confidence":90,"Interpretation":"Contains explicit promotion but feels authentic — she demonstrates personal use, explains how/when to use the product, lists limitations and concrete recommendations."},"age_over_30":{"Score":95,"Confidence":95,"Interpretation":"Hashtag (#over40skincare) plus appearance strongly indicate the creator is over 30."},"income_level":{"Score":75,"Confidence":70,"Interpretation":"Shows a premium beauty device (Lumebox), polished content and an affiliate discount — signals a mid-to-higher income / premium-consumer positioning."},"beauty_alignment":{"Score":100,"Confidence":95,"Interpretation":"Content is explicitly about skincare and beauty devices (LED/red light therapy), fully aligned with beauty/self-care identity."}},"content":{"structured_thinking":{"Score":95,"Confidence":95,"Interpretation":"Clear structure: identifies concern (hyperpigmentation), explains mechanism (NIR penetrates deeper → heat → possible pigmentation), compares device modes, and gives specific actionable recommendations (turn off NIR, use red-only, frequency)."},"intelligence":{"Score":90,"Confidence":90,"Interpretation":"Communicates cause-effect clearly, compares options (mask vs Lume box), and gives practical, concise guidance — shows solid analytical clarity."},"personal_values":{"Score":85,"Confidence":85,"Interpretation":"Safety-first and evidence-informed stance: admits personal susceptibility, emphasizes caution (SPF, avoid direct sun/sauna) and balanced product use rather than overclaiming benefits."},"knowledge_depth":{"Score":85,"Confidence":90,"Interpretation":"Offers specialist-feeling knowledge for a creator: differentiates red vs near-infrared penetration and implications — sits at professional-mainstream / advanced-enthusiast level."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"No pillow advertising detected in the post."},"ads_focus_consistency":{"Score":100,"Confidence":95,"Interpretation":"Advertising is focused and coherent — promotes a single product category (Lumebox red-light device)."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Clear advertising markers present (caption: affiliate discount, explicit offer to send discount code when users comment)."},"ad_price_tier":{"Score":80,"Confidence":85,"Interpretation":"Product appears to be in the premium segment (Lumebox device; caption mentions a $260 discount), consistent with mid-to-high price tier."},"expert_status":{"Score":60,"Confidence":75,"Interpretation":"Shows domain knowledge and routine-based experience (skincare device use, practical precautions) but no visible formal credentials — best described as knowledgeable creator / advanced enthusiast."},"cta_comment_keyword":{"detected":true,"keyword":"Lumebox","evidence":"Caption and call-to-action: \"Comment Lumebox below and i’ll send my you $260 affiliate discount code\" (also referenced in caption/transcription)."}}} Comments Analysis {"fakeness_score":5,"raw_fakeness_score":12,"adjusted_fakeness_score":5,"fakeness_confidence":70,"cta_keyword_used":"Lumebox","excluded_cta_comments_count":1,"excluded_cta_comments_share":33.3333333333,"overall_score":60,"overall_confidence":65,"comment_types":[{"type":"Campaign CTA response","count":1,"purpose":"Viewer responds to CTA by commenting keyword to receive affiliate discount or participate in promotion"},{"type":"Engaged appreciation (non-content-specific)","count":1,"purpose":"Viewer expresses appreciation and support for creator's work"},{"type":"Generic praise (non-content-specific)","count":1,"purpose":"Minimal/non-specific praise without content reference"}],"interpretation":"The post shows mixed engagement with one explicit CTA comment and two non-CTA comments. After excluding the CTA-comment, remaining engagement is modest with limited depth. The fakeness risk is low; sample size is small. For influencer analysis and ad purchase feasibility, the presence of an explicit CTA and some genuine engagement suggests moderate potential but not a strong signal due to low comment volume.","high_quality_percentage":33.3333333333,"low_quality_percentage":66.6666666667,"quality_reasoning":"One comment demonstrates meaningful engagement; two others are generic praise or CTA-driven, with no deep content references. The scoring accounts for the CTA-excluded set reflecting reality."} Comments (3) Text: Lumebox Text: Yes please!!! I love your investigative work and sharing what you find. Please, never stop sharing. Text: Love this!
https://www.instagram.com/reel/DW93MOJEvur - Comment ER: 0.31% Analysis {"has_blogger_face":true,"face_confidence":95,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":0,"Confidence":95,"Interpretation":"Forced to 0 because audio classification detected music."},"enthusiasm":{"Score":80,"Confidence":80,"Interpretation":"Warm, relaxed facial expressions and upbeat caption convey pleasant energy and positive framing."},"charisma":{"Score":80,"Confidence":75,"Interpretation":"Personal, first-person storytelling and friendly on-camera presence make the content engaging and persuasive."},"sales_authenticity":{"Score":90,"Confidence":90,"Interpretation":"Clear personal use examples (self, husband, dog), routine integration, and an explicit affiliate code make the promotion feel authentic and contextualized."},"age_over_30":{"Score":100,"Confidence":95,"Interpretation":"Visual appearance and the hashtag #over40beauty in the caption indicate the creator is over 30."},"income_level":{"Score":75,"Confidence":75,"Interpretation":"Traveling lifestyle, use/endorsement of a premium wellness device (Lumebox) and an affiliate partnership suggest a mid-to-premium income/creator position."},"beauty_alignment":{"Score":95,"Confidence":90,"Interpretation":"Content focuses on a beauty/wellness device (LED/NIR), routine tips, and uses beauty-oriented language — strongly aligned with beauty/self-care."}},"content":{"structured_thinking":{"Score":90,"Confidence":90,"Interpretation":"Clear numbered structure (1 skip caffeine, 2 have husband drive, 3 use Lumebox NIR) with reasons and real-life context tied to each step."},"intelligence":{"Score":80,"Confidence":85,"Interpretation":"Communication is concise and logical; the creator explains causes (caffeine increases anxiety) and provides pragmatic solutions."},"personal_values":{"Score":85,"Confidence":80,"Interpretation":"Values safety, calm, and self-care (family-oriented references and transparent affiliate disclosure) and consistently frames choices around those principles."},"knowledge_depth":{"Score":65,"Confidence":80,"Interpretation":"Provides useful practical knowledge about NIR use and effects (relaxation, sleep) — situated at an advanced-enthusiast / professional-mainstream level rather than deep scientific detail."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"No pillow advertising detected (promotion is for a Lumebox device)."},"ads_focus_consistency":{"Score":100,"Confidence":90,"Interpretation":"Single, coherent promotional focus on the Lumebox wellness device throughout the post."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Post includes a clear promotional message and an affiliate promo code; strong advertising signal."},"ad_price_tier":{"Score":80,"Confidence":85,"Interpretation":"Lumebox is positioned as a premium wellness device (reference to a travel panel and $260 off with the code indicates higher price tier)."},"expert_status":{"Score":30,"Confidence":70,"Interpretation":"Creator demonstrates product familiarity and practical experience but there is no explicit professional credential or clinical environment to support expert status."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"No explicit instruction in on-frame text, caption, or transcription asking viewers to write a specific word/phrase in comments."}}} Comments Analysis {"fakeness_score":20,"raw_fakeness_score":20,"adjusted_fakeness_score":20,"fakeness_confidence":65,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":42,"overall_confidence":60,"comment_types":[{"type":"Content-specific question","count":1,"purpose":"Audience asks about device usage/installation specifics."},{"type":"Positive affirmation","count":1,"purpose":"Encouragement/approval of content."},{"type":"Relatable/personal remark","count":1,"purpose":"Viewer shares personal sentiment or humor; not content-specific."},{"type":"Content relevance with anecdote","count":1,"purpose":"Viewer relates to driving scenario and shares experience."}],"interpretation":"A small set (4 comments) with mixed depth. One clear content-specific inquiry, one supportive comment, one casual personal remark, and one relatable anecdote. Overall engagement is modest. Fakeness appears low; CTA not detected; no obvious bot-like patterns beyond emoji usage in some comments.","high_quality_percentage":25,"low_quality_percentage":75,"quality_reasoning":"Only one comment is clearly high-quality (content-specific inquiry). Others are either generic praise or generic personal remark with little content reference. Small sample size reduces confidence."} Comments (4) Text: I wonder if there’s a way to attach it to the headrest like a baby mirror? 🤔 Text: Yesss 🙌 Text: I guess us single girls are screwed? 🙄 Text: Good tips. I never drive - once a passenger princess , always a passenger princess 🤣
https://www.instagram.com/reel/DV2VBCWkYol - Comment ER: 0.10% Analysis {"has_blogger_face":true,"face_confidence":95,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"She speaks directly to camera throughout, makes eye contact, moves lips/gestures while narrating and demonstrating products (clear talking-head format)."},"enthusiasm":{"Score":90,"Confidence":85,"Interpretation":"Warm, upbeat delivery — smiles, upbeat tone, clearly positive about the sale and products."},"charisma":{"Score":85,"Confidence":80,"Interpretation":"Engaging, personable delivery with first-person phrasing and invitations to comment; feels relatable and persuasive without sounding scripted."},"sales_authenticity":{"Score":90,"Confidence":85,"Interpretation":"Contains clear promotional markers (affiliate code, site link, price mentions) but is integrated with personal usage, specific product demos, and real examples, which supports authentic-seller signals."},"age_over_30":{"Score":100,"Confidence":90,"Interpretation":"Visual appearance and caption (#over40beauty) strongly indicate she is over 30."},"income_level":{"Score":60,"Confidence":60,"Interpretation":"Mid-market / comfortable creator lifestyle — no clear luxury cues (no high-end brands or premium interiors), uses established beauty brand (Glo Skin Beauty) and travel-friendly kit."},"beauty_alignment":{"Score":100,"Confidence":95,"Interpretation":"Core beauty content: product demos, brushes, makeup, tips and long-term product use — clearly aligned with beauty/self-care identity."}},"content":{"structured_thinking":{"Score":75,"Confidence":85,"Interpretation":"Organized message: announces the sale, checks the site, highlights specific items (brow fill, brushes, shadow sticks), gives price examples and next steps (use code). Clear practical sequence."},"intelligence":{"Score":80,"Confidence":85,"Interpretation":"Clear, concise explanations and useful, actionable details (what's on sale, price examples, how she uses a brush), shows ability to summarize relevance quickly."},"personal_values":{"Score":80,"Confidence":80,"Interpretation":"Communicates consistent beauty values (long-term product loyalty, practical travel kit, honest recommendations) and speaks in first person to filter/attract like-minded followers."},"knowledge_depth":{"Score":60,"Confidence":70,"Interpretation":"Practical product knowledge and usage tips for enthusiasts; not highly technical or research-driven — valuable to followers but not specialist-level scientific depth."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"No pillow advertising detected."},"ads_focus_consistency":{"Score":95,"Confidence":90,"Interpretation":"Ad content is coherent and focused on one brand/category: Glo Skin Beauty overstock/retired sale (makeup, brushes, shadow sticks)."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Clear advertising markers present: affiliate code (BEAUTYROAMS15/BEAUTYROMES15 in audio/caption), explicit sale and price mentions, and link to gloskinbeauty.com."},"ad_price_tier":{"Score":65,"Confidence":70,"Interpretation":"Mid-to-mid-premium beauty tier (Glo Skin Beauty). Items include discounted pieces under $8 and sale stacking via affiliate code — not positioned as luxury."},"expert_status":{"Score":35,"Confidence":60,"Interpretation":"Shows long-term product experience and reviewer knowledge (enthusiast/influencer), but no visible professional credentials or clinical environment to indicate expert practitioner status."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"She asks viewers to 'leave in the comments below' / 'Any other questions you have, leave in the comments' but does not request a specific word or keyword to be written."}}} Comments Analysis ⚠️ {"fakeness_score":78,"raw_fakeness_score":78,"adjusted_fakeness_score":78,"fakeness_confidence":86,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":78,"overall_confidence":80,"comment_types":[{"type":"Brand-support/updates","count":1,"purpose":"Affirms brand's ongoing product support and updates to formulas."},{"type":"Audience-engagement/personal-experience","count":1,"purpose":"Notes audience interactions and retirement/replacement of products; encourages discussion and share of experiences."}],"interpretation":"The two comments are authentic-sounding and content-specific rather than generic praise. They reference ongoing product support, retirement/replacement of favorites, and audience interactions (DMs about sales). This suggests genuine engagement and relevance to the post’s sale/retired items theme. The small sample size (2 comments) limits breadth of insight, but the comments align with expected influencer-brand dynamics (loyalty signals, product updates, and audience dialogue). Overall, this set is favorable for influencer analysis and advertiser interest, signaling authentic engagement rather than bot-like activity.","high_quality_percentage":100,"low_quality_percentage":0,"quality_reasoning":"Both comments reference content details (retired products, sale, audience interaction) rather than generic praise or irrelevant content. They show personal/contextual relevance and invite further discussion, meeting high-quality signals across multiple criteria."} Comments (2) Text: While it’s never easy to see favorites go, we’re always working to bring you formulas that continue to support your skin in the best way possible ✨ Text: So many of you have dm’d me personally on what you’re buying from this sale and yes many of my favorite products i’ve shared about over the years are being retired, but my fingers are crossed they will be replaced with even better formulas ❤️
https://www.instagram.com/reel/DUtwdsaEo3y - Comment ER: 0.07% Analysis {"has_blogger_face":true,"face_confidence":95,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"She speaks directly to camera through the Reel (audio = speech), looks into the lens and actively explains and persuades about the product."},"enthusiasm":{"Score":90,"Confidence":90,"Interpretation":"Warm, positive delivery with natural smiles and upbeat tone—clear enjoyment and approval of the product."},"charisma":{"Score":85,"Confidence":85,"Interpretation":"Engaging first-person storytelling and relatable anecdotes (age, skin type, beach test) that build emotional trust."},"sales_authenticity":{"Score":90,"Confidence":90,"Interpretation":"Clear paid promotion (promo code, affiliate disclosure) but feels authentic: personal need (42, acne-prone), real-world test, specific ingredients and outcomes described."},"age_over_30":{"Score":100,"Confidence":100,"Interpretation":"She explicitly states she is 42 in the spoken audio and caption."},"income_level":{"Score":75,"Confidence":70,"Interpretation":"Mid-to-premium lifestyle signals (travel/ beach content, partnership with a premium beauty brand, tidy presentation) but not overt luxury."},"beauty_alignment":{"Score":100,"Confidence":95,"Interpretation":"Content is squarely focused on skincare/makeup (product demo, ingredients, routine), clearly aligned with beauty/self-care niche."}},"content":{"structured_thinking":{"Score":95,"Confidence":90,"Interpretation":"Clear problem→solution structure: explains old matte issues, presents new formula benefits, names ingredients, runs a real-world beach test and reports concrete outcomes."},"intelligence":{"Score":85,"Confidence":85,"Interpretation":"Coherent, concise explanations linking ingredients to effects and reporting observed results—good analytical clarity for a consumer-review format."},"personal_values":{"Score":80,"Confidence":80,"Interpretation":"Values practical skin health and honest testing (protecting clarity, non-cakey finish, suitability for aging/acne-prone skin); speaks in first person and interprets results."},"knowledge_depth":{"Score":80,"Confidence":85,"Interpretation":"Mentions active ingredients (salicylic acid, niacinamide) and their skin benefits—above mass-level awareness but not deep clinical detail (appropriate for an informed reviewer)."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"No pillow advertising detected in the content."},"ads_focus_consistency":{"Score":100,"Confidence":95,"Interpretation":"Single, coherent advertisement throughout for Glo Skin Beauty's Modern Matte foundation."},"frequency_of_advertising":{"Score":100,"Confidence":100,"Interpretation":"Clear advertising markers present: brand mention, affiliate promo code, and disclosure in caption."},"ad_price_tier":{"Score":80,"Confidence":80,"Interpretation":"Glo Skin Beauty is positioned in the premium beauty segment (not ultra-luxury but above mass-market)."},"expert_status":{"Score":50,"Confidence":70,"Interpretation":"Shows experienced reviewer/beauty-creator signals (product testing, ingredient awareness) but no formal professional credentials or clinic environment are presented."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"No explicit instruction asking viewers to write a specific word/phrase in comments; content focuses on product demo and promo code."}}} Comments Analysis {"fakeness_score":20,"raw_fakeness_score":20,"adjusted_fakeness_score":20,"fakeness_confidence":60,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":35,"overall_confidence":60,"comment_types":[{"type":"Expressed purchase intent / hype","count":1,"purpose":"Signals interest and potential conversion; brief exclamations indicating interest without content-specific details."}],"interpretation":"The comment set shows minimal, non-content-specific engagement, indicating modest social proof; limited data to gauge authenticity or influence. Advertising feasibility is cautious: there is some positive sentiment (purchase interest) but lacks content-specific engagement needed for strong influencer impact.","high_quality_percentage":0,"low_quality_percentage":100,"quality_reasoning":"Single comment is brief and lacks references to post specifics, does not demonstrate deep engagement, and resembles generic praise rather than substantive feedback."} Comments (1) Text: What!!! Sold!!
https://www.instagram.com/reel/DVXCK1NEsqJ - Comment ER: 0.14% Analysis {"has_blogger_face":true,"face_confidence":95,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"She speaks directly to camera throughout, demonstrating and explaining (classic talking-head format with eye contact and visible mouth movement)."},"enthusiasm":{"Score":80,"Confidence":85,"Interpretation":"Warm, friendly and upbeat self-care tone — engaged and positive without being overly hyped."},"charisma":{"Score":80,"Confidence":80,"Interpretation":"Engaging demonstrative style, uses gestures, invites interaction (questions/comments) and shares a personal tip in a persuasive, relatable way."},"sales_authenticity":{"Score":95,"Confidence":90,"Interpretation":"There is promotional intent (offer to share an Amazon link), but it's presented authentically: personal use, clear demonstration, explanation of pros/cons and a specific use-case (in sun / sensitive skin)."},"age_over_30":{"Score":100,"Confidence":100,"Interpretation":"On-frame text explicitly reads 'Me: 42yrs old' and visual appearance matches; strong evidence she is over 30."},"income_level":{"Score":60,"Confidence":60,"Interpretation":"Visuals show travel / comfortable lifestyle and decent production value but no clear luxury-brand or high-end clinic cues — mid-market / upper-middle leaning."},"beauty_alignment":{"Score":100,"Confidence":95,"Interpretation":"Content is squarely focused on beauty/self-care (dry brushing, lymphatic drainage, skin firming) and aligns clearly with a beauty/self-care identity."}},"content":{"structured_thinking":{"Score":90,"Confidence":90,"Interpretation":"Well-structured explanation: lists benefits of dry brushing, acknowledges drawbacks (abrasion/sun sensitivity), proposes a clear alternative (silicone scalp brush) and explains how/when to use it."},"intelligence":{"Score":85,"Confidence":85,"Interpretation":"Clear, concise communication and logical cause-effect reasoning (this → that). Shows practical problem-solving and weighs trade-offs."},"personal_values":{"Score":85,"Confidence":80,"Interpretation":"Promotes self-care, practicality and caution (shares personal routine, avoids overclaiming, invites audience questions) — consistent value-driven messaging."},"knowledge_depth":{"Score":70,"Confidence":80,"Interpretation":"Provides useful professional nuance (lymphatic movement, exfoliation risks, sun sensitivity, repurposing a scalp brush) — sits at an advanced-enthusiast / professional-mainstream level rather than novel scientific insight."},"pillow_ads_constraint":{"Score":100,"Confidence":100,"Interpretation":"No pillow advertising detected."},"ads_focus_consistency":{"Score":100,"Confidence":90,"Interpretation":"Promotional content is focused and coherent (a single related product category: brushes/tools for body/scalp) and fits the beauty/self-care niche."},"frequency_of_advertising":{"Score":100,"Confidence":90,"Interpretation":"Clear promotional marker: caption and speech invite viewers to comment to receive an Amazon link — explicit commercial intent."},"ad_price_tier":{"Score":40,"Confidence":70,"Interpretation":"The silicone scalp/body brush described is presented as an Amazon-bought, mass-market item — appears mid-to-budget within its category rather than premium-luxury."},"expert_status":{"Score":90,"Confidence":85,"Interpretation":"On-frame text identifies her as a 'traveling esthetician' and the content demonstrates professional practical knowledge consistent with an esthetician/beauty professional."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"She and the caption ask viewers to 'comment below' or 'comment for my Amazon link', but no specific word or keyword is requested to be written in comments."}}} Comments Analysis ⚠️ {"fakeness_score":60,"raw_fakeness_score":60,"adjusted_fakeness_score":60,"fakeness_confidence":65,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":25,"overall_confidence":60,"comment_types":[{"type":"Generic praise","count":2,"purpose":"Soft engagement; lacks specifics or analysis; weak signal for influencer authenticity"}],"interpretation":"Two comments, both generic expressions of approval with no references to post content (no specific details cited, no follow-up questions, and no substantive discussion). This indicates low overall engagement quality and limited usefulness for influencer analysis or advertising decisions. The absence of content-specific feedback reduces the credibility of the engagement as genuine audience interaction. CTA in the caption exists (to comment for an Amazon link), but there is no keyword-based CTA detected in comments (per metadata), so no keyword-excluded adjustment applied.","high_quality_percentage":0,"low_quality_percentage":100,"quality_reasoning":"Signals of engagement are minimal and non-specific. No quotes, experiences, or content references. Comments are two short, uniformly positive statements without depth, context, or interaction with other commenters. This aligns with low-quality, bot-like or cursory engagement."} Comments (2) Text: Ohhh good idea Text: What a great idea!
https://www.instagram.com/reel/DUYgQjCkWw2 - Comment ER: 0.38% Analysis {"has_blogger_face":true,"face_confidence":94,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":95,"Confidence":90,"Interpretation":"Blogger speaks directly to camera in first person, explaining and demonstrating use of the device (clear talking-head format)."},"enthusiasm":{"Score":80,"Confidence":85,"Interpretation":"Warm, positive tone about the product and willingness to share a deal; measured when describing the wound but upbeat about results."},"charisma":{"Score":85,"Confidence":80,"Interpretation":"Engaging personal story (showing wound, real-use demo) and conversational delivery that draws the viewer in."},"sales_authenticity":{"Score":90,"Confidence":85,"Interpretation":"Clear advertising (affiliate code/link) combined with authentic personal use and demonstration on a real wound — realistic, not overly polished."},"age_over_30":{"Score":95,"Confidence":95,"Interpretation":"Visual cues and hashtag (#over40beauty) strongly indicate blogger is over 30."},"income_level":{"Score":60,"Confidence":70,"Interpretation":"Content shows comfortable, casual lifestyle and promotion of a mid-to‑premium beauty device; not strongly luxury nor low-income."},"beauty_alignment":{"Score":95,"Confidence":90,"Interpretation":"Content focuses on skincare/device (red-light therapy), hashtags and discussion place this creator clearly in the beauty/self-care niche."}},"content":{"structured_thinking":{"Score":90,"Confidence":85,"Interpretation":"Clear problem → solution → demonstration structure: describes injury, explains plan (red light therapy), demonstrates device application and session duration, then gives promotional details."},"intelligence":{"Score":85,"Confidence":80,"Interpretation":"Speech is organized and concise, explains rationale and procedure simply and coherently; good communicative clarity."},"personal_values":{"Score":85,"Confidence":80,"Interpretation":"Shows transparency (shares wound), values honesty and helpfulness (shares a deal and practical demo), speaks from first person and explains why she uses the device."},"knowledge_depth":{"Score":65,"Confidence":70,"Interpretation":"Conveys practical, experience-based knowledge about red-light use (session length, placement) — more advanced enthusiast level rather than deep scientific exposition."},"pillow_ads_constraint":{"Score":100,"Confidence":90,"Interpretation":"No pillow advertising detected (promotion is for Lumebox red-light device)."},"ads_focus_consistency":{"Score":100,"Confidence":90,"Interpretation":"Advertising content consistently focuses on one product category — Lumebox red-light panel/device — no unrelated ads in the frames."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Strong advertising markers present (affiliate link, promo code, explicit call-to-link and discount mention)."},"ad_price_tier":{"Score":75,"Confidence":80,"Interpretation":"Lumebox panel positioned as a premium/mid‑premium device (discount amount and device category suggest above mass-market pricing)."},"expert_status":{"Score":30,"Confidence":60,"Interpretation":"No visible professional credentials or clinical environment; blogger is an informed enthusiast/user rather than a clearly verified medical/dermal expert."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"Caption/transcript invites viewers to 'comment below & I’ll send you one' or check stories for the link, but does not request a specific keyword to write in comments."}}} Comments Analysis {"fakeness_score":12,"raw_fakeness_score":12,"adjusted_fakeness_score":12,"fakeness_confidence":72,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":78,"overall_confidence":65,"comment_types":[{"type":"Interest/intent to purchase based on post","count":1,"purpose":"User expresses interest in the product and consideration to buy/use based on the post"},{"type":"Product efficacy/testimonials","count":2,"purpose":"Users reference perceived benefits or positive outcomes of the product (skin healing, wounds) and sharing experiences for potential buyers"},{"type":"Empathy and support","count":2,"purpose":"Users offer supportive language or concern about the creator or the situation (pain from wound)"}],"interpretation":"The comment set shows generally authentic engagement with a few comments that are empathetic and others that mention product benefits. There is a clear interest signal from commenter #1 and credible testimonials from #4 and #5, with #2 offering a healing-time concern and #3 simple sympathy. Overall, the set provides social proof and a favorable tone for influencer correlation and affiliate promotion, though the sample is small. No keyword-based CTA comments are present, which keeps fake/bot-like responses less likely. The posting aligns well with an advertising partnership, given authentic engagement and relevance to the product category.","high_quality_percentage":80,"low_quality_percentage":20,"quality_reasoning":"High-quality signals: explicit product relevance, personal experience, and engagement in a real-world use context (healing, wounds). Low-quality signals: one comment is brief and empathetic without depth (less substantive), and a couple of comments are short/not highly detailed. Overall, most comments add value and credibility."} Comments (5) Text: 😮Is Pepper a new travel buddy? I’ve been considering getting a red light! This lumebox looks awesome ♥️ Text: That looks like it hurt. Hope the light reduces healing time Text: Ouch!! I am sorry. Text: I did not it helps with skin wounds 😮 thank you for sharing! Text: I love my box for all wounds and poison ivy healing too. I cannot imagine traveling full time without it!!
https://www.instagram.com/reel/DWmd_FiATDe - Comment ER: 0.31% Analysis {"has_blogger_face":true,"face_confidence":95,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":95,"Confidence":90,"Interpretation":"Blogger speaks on-camera in first person across multiple frames, looks into the camera and narrates a short story / explanation (speech audio present)."},"enthusiasm":{"Score":80,"Confidence":80,"Interpretation":"Warm, friendly delivery with smiles and approachable tone; concerned but upbeat when asking the audience for suggestions."},"charisma":{"Score":85,"Confidence":80,"Interpretation":"Engaging storyteller style — personal anecdote about her dog, husband and product use creates emotional connection and invites interaction."},"sales_authenticity":{"Score":90,"Confidence":80,"Interpretation":"Contains a brand mention (@skyandsolco) and an offer (10% off link via comment/DM). Presentation feels trust-based: she emphasizes personal use, husband’s experience, and also acknowledges a safety concern."},"age_over_30":{"Score":95,"Confidence":90,"Interpretation":"Caption includes #over40skincare and visual appearance and context strongly indicate the creator is over 30."},"income_level":{"Score":75,"Confidence":70,"Interpretation":"Travel content (boat/sail anchorage, paddleboard), curated skincare mention and affiliate promo suggest an above-average / mid-to-premium lifestyle."},"beauty_alignment":{"Score":95,"Confidence":95,"Interpretation":"Creator states she is an esthetician and the post focuses on sunscreens, ingredients and skin cancer prevention — clearly aligned with beauty/self-care niche."}},"content":{"structured_thinking":{"Score":85,"Confidence":85,"Interpretation":"Clear narrative: observed stat → personal practice (uses edible/organic physical SPF) → tried to apply to dog → dog resisted → researched (zinc oxide toxic to dogs) → asks community for alternatives. Shows cause-effect and personal-test evidence."},"intelligence":{"Score":80,"Confidence":80,"Interpretation":"Communicates logically and succinctly, cites a (surprising) statistic, reports personal test and quick research, and frames an open question for the audience."},"personal_values":{"Score":85,"Confidence":80,"Interpretation":"Demonstrates consistent values: safety, natural/edible ingredients, concern for clients/pets and transparency (shares both product praise and safety concern)."},"knowledge_depth":{"Score":65,"Confidence":80,"Interpretation":"Conveys useful practical knowledge (zinc oxide toxicity to dogs) and a cited stat, but relies on quick Google rather than deep technical explanation — useful for followers but not academic-level depth."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"No pillow advertising detected in the content."},"ads_focus_consistency":{"Score":100,"Confidence":90,"Interpretation":"Single, coherent promotional focus (sunscreen/skincare — @skyandsolco) that fits the creator’s beauty/skin-care niche."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Clear advertising markers present in caption: brand mention and an offer to provide a 10% off link via comments/DM."},"ad_price_tier":{"Score":70,"Confidence":70,"Interpretation":"The promoted brand (Sky & Sol) is presented as a natural/‘edible’ physical SPF and positioned as a premium / specialty sunscreen rather than a budget mass-market product."},"expert_status":{"Score":90,"Confidence":90,"Interpretation":"Creator explicitly identifies as an esthetician in speech and caption — clear evidence of professional affiliation in the beauty/skincare domain."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"Caption asks viewers to 'comment below or send me a dm' for a 10% off link but does not request a specific keyword to write in comments."}}} Comments Analysis {"fakeness_score":12,"raw_fakeness_score":12,"adjusted_fakeness_score":12,"fakeness_confidence":78,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":78,"overall_confidence":72,"comment_types":[{"type":"Pet care detail / application specifics","count":1,"purpose":"Highlight practical aspects of applying sunscreen to a dog's nose, ears, and head."},{"type":"Personal cancer risk / anecdote","count":1,"purpose":"Share a personal health experience to raise awareness of skin cancer risk in dogs."},{"type":"Professional product recommendation","count":1,"purpose":"Offer a researched product suggestion from a professional perspective."},{"type":"Conditional viewpoint","count":1,"purpose":"State a condition (light-colored snout) that changes the relevance of using sunscreen."}],"interpretation":"The comment set shows primarily authentic, content-relevant engagement. Three of the four comments contribute specific details, personal experiences, or product recommendations tied to dog skin health and sun exposure, indicating genuine interest and domain relevance. One brief, conditional remark is less substantive but still on-topic. Overall, the set appears credible with real-world insights, suitable for influencer analysis and potential advertising, especially for pet-care sunscreen products. However, the small sample size (4 comments) limits broad generalizability of influence or sentiment.","high_quality_percentage":75,"low_quality_percentage":25,"quality_reasoning":"Three comments provide substantive detail or personal experience (specific body areas, cancer anecdote, product recommendation from a professional); one is a brief, conditional remark. No clear signs of bot-like repetition or generic praise. The mix includes domain-specific context (dog skin safety) and practical references, supporting credible engagement."} Comments (4) Text: My light colored Boston terriers need sunscreen on their noses, ears, and tops of their heads! Text: Great instincts! My sisters sweet doggo was just diagnosed with skin cancer. He’s albino and loves to sunbathe. Fast forward 6 yrs later, my sister noticed a lesion that was growing and turns out….cancer. Text: Holistic aesthetician here and I did lots of research and found one I like! Lucky Pup Dog Balm with Sunscreen for Noses. 🙌🏼❤️☺️🐶 ☀️ Text: Yes, I believe only if their snout is light colored.
https://www.instagram.com/reel/DWCGSzKijtQ - Comment ER: 0.28% Analysis {"has_blogger_face":true,"face_confidence":98,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"She speaks directly to camera in first person throughout the video, with clear eye contact and explanatory delivery (talking-head format). Audio classification= speech supports this."},"enthusiasm":{"Score":88,"Confidence":90,"Interpretation":"Warm, upbeat delivery — smiles, friendly tone, and positive language. Energetic but professional."},"charisma":{"Score":86,"Confidence":85,"Interpretation":"Engaging storyteller style: uses personal examples, invites interaction, and communicates passion for the topic without sounding scripted."},"sales_authenticity":{"Score":88,"Confidence":85,"Interpretation":"Promotional elements (offering links) are integrated with personal use and caveats (e.g., tendonitis, tool preferences). Demonstrates realistic pros/cons rather than hard-sell language."},"age_over_30":{"Score":95,"Confidence":90,"Interpretation":"Visual appearance and caption (#over40skincare) strongly indicate she is over 30."},"income_level":{"Score":50,"Confidence":60,"Interpretation":"Mid-range signals: professional esthetician context and metal tools, but no clear luxury-brand cues or premium clinic environment visible."},"beauty_alignment":{"Score":100,"Confidence":95,"Interpretation":"Content is explicitly about facial reflexology, tools, and skincare — clearly aligned with beauty/self-care niche."}},"content":{"structured_thinking":{"Score":95,"Confidence":95,"Interpretation":"Clear, logical structure: introduces 3 tool types, compares pros/cons, explains use cases, and gives personal reasons for preferring certain tools (e.g., wrist/tendonitis)."},"intelligence":{"Score":90,"Confidence":90,"Interpretation":"Communicates ideas clearly, uses cause-effect reasoning, compares options, and explains practical implications in accessible language."},"personal_values":{"Score":85,"Confidence":85,"Interpretation":"Values practicality, consistency, and client-safe practice (mentions tendonitis and not using heavy tools in tutorials); speaks from first person and invites audience dialogue."},"knowledge_depth":{"Score":85,"Confidence":85,"Interpretation":"Practical professional knowledge (esthetician-level): useful nuances about tool weight, travel-size options, and techniques (perpendicular massage, fascial adhesions). Not academic but deeper than mass-market tips."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"No pillow advertising detected."},"ads_focus_consistency":{"Score":100,"Confidence":90,"Interpretation":"When promotional intent appears (links/offers), it is thematically consistent — focused only on reflexology/face tools."},"frequency_of_advertising":{"Score":80,"Confidence":80,"Interpretation":"There is a mild promotional marker: caption and speech invite viewers to request links and mention buying on Amazon. No explicit promo code, but clear willingness to send product links."},"ad_price_tier":{"Score":50,"Confidence":70,"Interpretation":"Mentions both expensive and affordable options (Amazon). Presentation suggests a mixed/mid-market price positioning rather than clearly luxury or budget-only."},"expert_status":{"Score":100,"Confidence":95,"Interpretation":"She states she works in the treatment room as an esthetician and demonstrates professional technique and context — strong evidence of domain expertise."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"She asks viewers to 'leave in the comments below' and 'comment below if you need links,' but does not request a specific word/keyword to write in comments."}}} Comments Analysis {"fakeness_score":18,"raw_fakeness_score":18,"adjusted_fakeness_score":18,"fakeness_confidence":75,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":72,"overall_confidence":68,"comment_types":[{"type":"Personal experience / testimonial","count":1,"purpose":"Share firsthand experience and credibility about the tool and wrist relief."},{"type":"Information request / link request","count":2,"purpose":"Request links for products, driving traffic and engagement."},{"type":"Endorsement / preference","count":1,"purpose":"Express preference to support the content and signal interest."}],"interpretation":"Overall, the comment set shows authentic engagement with practical questions and shared experiences. The majority of comments reference personal use or request more information, suggesting genuine interest in the products rather than generic praise. This indicates favorable influencer marketing potential and advertising purchase feasibility, though the small sample size cautions extrapolation.","high_quality_percentage":75,"low_quality_percentage":25,"quality_reasoning":"Three comments provide personal experience or targeted questions linked to the content; one is a brief endorsement without substantive content. The comments reference specific aspects (wrist relief, elbow issue, links) aligning with high-quality signals."} Comments (4) Text: I love the first one. Have been using it for a dew yesrs so assuming thatcstrengthened my wrist 🤭 and if you are a practitioner, its the best because it actually reduces tension from your hands - no need for extra pressure due to the weight of it❤️ Text: Can you share the link to the third one? I have the first one and have the same problem but in my elbow not the shoulder. Thanks! 😊 Text: Can you share the links to 2 and 3 please? 🫶🏻 Text: My fav is number 3
https://www.instagram.com/reel/DVZcIaUEruz - Comment ER: 0.07% Analysis {"has_blogger_face":true,"face_confidence":95,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"Blogger speaks directly to camera in a typical talking-head Reel format, clearly narrating and demonstrating the product."},"enthusiasm":{"Score":88,"Confidence":90,"Interpretation":"Warm, upbeat delivery with smiles and friendly tone; clearly positive about the product without sounding forced."},"charisma":{"Score":86,"Confidence":85,"Interpretation":"Engaging first-person storytelling (personal use, family/friends) and inviting audience interaction create emotional pull."},"sales_authenticity":{"Score":95,"Confidence":90,"Interpretation":"Clear ad but highly authentic: personal multi-year use, demonstration, concrete benefits, clinical data, trial/guarantee and specific use cases are presented."},"age_over_30":{"Score":95,"Confidence":90,"Interpretation":"Visual appearance and hashtags (e.g., #over40beauty) strongly indicate the blogger is over 30."},"income_level":{"Score":70,"Confidence":70,"Interpretation":"Visuals and product partnerships suggest a comfortable mid-to-premium lifestyle (neat, curated setting and promotion of premium sleep products)."},"beauty_alignment":{"Score":100,"Confidence":95,"Interpretation":"Content is explicitly about beauty/anti-ageing (sleep wrinkles, 'beauty sleep'); consistent with a beauty/self-care identity."}},"content":{"structured_thinking":{"Score":95,"Confidence":90,"Interpretation":"Clear problem → cause → solution structure: side-sleeping causes 'sleep wrinkles' → Omnia pillow design prevents smushing → evidence (clinical data + personal use) and guarantee provided."},"intelligence":{"Score":90,"Confidence":85,"Interpretation":"Speech is logical and concise, explains cause-effect, compares regular pillows vs. Omnia and cites study results; communicates points effectively."},"personal_values":{"Score":90,"Confidence":85,"Interpretation":"Voices personal principles around aging well and beauty sleep (speaks from first person, integrates product into lifestyle, invites dialogue)."},"knowledge_depth":{"Score":78,"Confidence":80,"Interpretation":"Provides useful cause-effect explanation and cites clinical trial results — falls into professional/mainstream knowledge rather than deep scientific novelty."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"Advertisement centers on Sleep & Glow (Omnia pillow) and related Sleep & Glow accessories only."},"ads_focus_consistency":{"Score":100,"Confidence":95,"Interpretation":"Ad focus is coherent — sleep-related products (Omnia pillow, silk accessories, weighted blankets) from the same brand and theme."},"frequency_of_advertising":{"Score":100,"Confidence":100,"Interpretation":"Clear advertising markers present: promo code (BEAUTYROAMS), link mention, sale details and caption disclosure."},"ad_price_tier":{"Score":70,"Confidence":80,"Interpretation":"Product positioned as premium / higher-than-mass-market (specialized memory-foam pillow with clinical claims and multi-product brand offerings)."},"expert_status":{"Score":20,"Confidence":60,"Interpretation":"No professional credentials or clinical role shown; presenter is a knowledgeable enthusiast/influencer citing a clinical trial but not appearing as a certified expert."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"No explicit request to write a specific word/phrase in comments; only a general invitation: 'Any other questions you have, leave in the comments below.'"}}} Comments Analysis {"fakeness_score":15,"raw_fakeness_score":15,"adjusted_fakeness_score":15,"fakeness_confidence":70,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":65,"overall_confidence":65,"comment_types":[{"type":"Personal testimonial / experience","count":1,"purpose":"Demonstrate product effectiveness and influence others"},{"type":"Question","count":1,"purpose":"Clarify product details or features"}],"interpretation":"The two comments show mixed quality: one authentic-sounding personal testimonial about product effectiveness, and one unrelated or vague question. Overall fake/spam risk appears low given the innocent testimonial and a single ambiguous query. The small sample size limits generalizability for influencer analysis, but the authentic testimonial could be valuable for credibility and conversion.","high_quality_percentage":50,"low_quality_percentage":50,"quality_reasoning":"High-quality signal from Comment 1 (specific experience and content reference). Comment 2 is a vague, generic question with low engagement value. With only two comments, 1/2 high-quality yields 50% high-quality; small sample reduces confidence."} Comments (2) Text: I bought it after I saw your video . It really works ! No more sleep wrinkles . Text: Que estan rellenas de oro??
https://www.instagram.com/reel/DV4TJIxEqFs - Comment ER: 0.10% Analysis {"has_blogger_face":true,"face_confidence":95,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"Blogger speaks directly to camera in most frames, mouth movement and gestures match spoken transcript; clear first-person explanation/demonstration."},"enthusiasm":{"Score":88,"Confidence":90,"Interpretation":"Warm, friendly smile and energetic demonstrations; tone and expressions convey genuine positive interest without exaggeration."},"charisma":{"Score":86,"Confidence":85,"Interpretation":"Engaging, personable delivery with hands-on demos and relatable personal anecdotes (e.g., using products on thighs) that encourage viewer trust."},"sales_authenticity":{"Score":92,"Confidence":90,"Interpretation":"Contains clear product recommendations but delivered with personal use, pros/cons, price caveat and real-world context (skin type, where she uses products) — feels authentic rather than generic ad-speak."},"age_over_30":{"Score":100,"Confidence":100,"Interpretation":"Blogger explicitly states she is 42 in on-screen text and in the spoken transcript."},"income_level":{"Score":70,"Confidence":80,"Interpretation":"Visuals and product selection (mentions OneSkin, a pricier brand, plus clean aesthetic) suggest a comfortable / above-average lifestyle though not overt luxury."},"beauty_alignment":{"Score":100,"Confidence":100,"Interpretation":"Content is clearly centered on skincare/beauty (ingredient explanation, product demos, routine recommendations)."}},"content":{"structured_thinking":{"Score":92,"Confidence":90,"Interpretation":"Clear comparative structure: explains which peptide products she recommends, why (skin type, texture, applicator), personal usage and observed outcomes (face and body, thighs), linking cause and effect."},"intelligence":{"Score":90,"Confidence":85,"Interpretation":"Communicates complex ideas (types of peptide formulations, clinical claims) in concise, logical language with clear distinctions between products and reasons for preference."},"personal_values":{"Score":80,"Confidence":80,"Interpretation":"Speaks from first person about skin longevity and practical choices; shows consistent preference criteria (efficacy, texture, suitability for skin type) and is transparent about trade-offs (price)."},"knowledge_depth":{"Score":85,"Confidence":85,"Interpretation":"Provides ingredient-level detail (tripeptide blends, patented peptide), mentions clinical research/history and realistic usage contexts — sits at the advanced-enthusiast / professional-mainstream level."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"No pillow advertising detected in the content."},"ads_focus_consistency":{"Score":100,"Confidence":95,"Interpretation":"All promotional content centers on skincare peptide products (Cocokind, Paula's Choice, OneSkin) — thematically coherent advertising."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Clear promotional markers: brand mentions, recommendations, price/positioning discussion, and brand tags in caption indicate product promotion."},"ad_price_tier":{"Score":75,"Confidence":80,"Interpretation":"Mixed price signals: Cocokind (budget/affordable), Paula's Choice (mid-market), OneSkin (premium/expensive) — overall leans toward premium recommendations because the top pick is high-end."},"expert_status":{"Score":75,"Confidence":85,"Interpretation":"On-frame text and delivery indicate esthetician background ('traveling esthetician' visible) and she speaks with professional familiarity about formulations and clinical evidence — solid enthusiast/professional level."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"No explicit request visible in transcript, captions, or on-frame text asking viewers to write a specific word/phrase in comments."}}} Comments Analysis {"fakeness_score":10,"raw_fakeness_score":10,"adjusted_fakeness_score":10,"fakeness_confidence":85,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":78,"overall_confidence":65,"comment_types":[{"type":"Appreciation / Gratitude","count":1,"purpose":"Acknowledges value of content and encourages creator; social proof of engagement."},{"type":"Product experience / testimonial","count":1,"purpose":"Shares a personal experience with specific products, adding credibility and context to the content."}],"interpretation":"Two comments show genuine engagement with the video: one expresses gratitude for the peptide breakdown and inclusion of the commenter; the other provides a concrete, product-based anecdote related to Paula’s Choice and OneSkin. No CTA-driven, bot-like, or emoji-spam signals detected. The short sample includes content-specific references, suggesting authentic audience interaction. This set is favorable for influencer analysis and advertising feasibility, indicating real, product-related dialogue rather than generic praise.","high_quality_percentage":100,"low_quality_percentage":0,"quality_reasoning":"Both comments reference specific content or products (peptides, brands) and/or personal experience, rather than generic praise or emoji-only messages. They show relevance to the post and contribute meaningful context, supporting a high-quality engagement signal."} Comments (2) Text: thank you for this amazing peptide breakdown and for including us! 💛✨ Text: And I used up all the Paula’s Choice Peptide Serum Moisturizer before filming this, but the texture is very similar to the eye serum
https://www.instagram.com/reel/DWMfe59im4I - Comment ER: 0.10% Analysis {"has_blogger_face":true,"face_confidence":95,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"Blogger appears on camera and speaks directly to the viewer in a classic talking-head / explainer format (speech present, eye contact, mouth movement visible)."},"enthusiasm":{"Score":90,"Confidence":90,"Interpretation":"Warm, helpful tone throughout; smiles and friendly phrasing (e.g., 'As always I hope that helps') convey genuine positive energy and engagement."},"charisma":{"Score":85,"Confidence":85,"Interpretation":"Engaging, first-person delivery with invitations to interact (asks for questions, DMs referenced) and clear practical recommendations — persuasive without being pushy."},"sales_authenticity":{"Score":90,"Confidence":90,"Interpretation":"Advertising is present (products & device listed and a promo code). Promotion feels integrated and practical — she demonstrates usage, explains when/how to use items, and ties them to real problems (ingrowns, red bumps), which supports authenticity."},"age_over_30":{"Score":100,"Confidence":100,"Interpretation":"On-screen text and caption explicitly indicate age (on-frame text: 'Me: 42yrs old'; caption tag #over40skincare)."},"income_level":{"Score":70,"Confidence":70,"Interpretation":"Content shows mid-to-premium lifestyle signals: branded skincare, a portable red‑light device (promo/code), and professional positioning as a traveling esthetician. Not extreme luxury, but above mass-market."},"beauty_alignment":{"Score":100,"Confidence":95,"Interpretation":"Creator is clearly identity-aligned with beauty/esthetician content: routine, devices, exfoliation, moisturizers, and body hair removal are core topics."}},"content":{"structured_thinking":{"Score":95,"Confidence":95,"Interpretation":"Clear, logical structure: identifies the problem, explains common misconceptions, gives step-by-step guidance (how often to exfoliate, what to use, moisturizing routine, epilation cadence), and offers a troubleshooting tip (red light for inflammation). Multiple cause-effect and practical usage points present."},"intelligence":{"Score":90,"Confidence":90,"Interpretation":"Communicates complex routine simply and precisely; uses reasoned comparisons (salt vs sugar, timing of exfoliation) and prioritizes practical, actionable advice."},"personal_values":{"Score":85,"Confidence":85,"Interpretation":"Values practical self-care, education, and honest guidance. Speaks in first person, shares professional viewpoint as an esthetician, and invites community discussion — consistent personal voice and helpful mission."},"knowledge_depth":{"Score":85,"Confidence":90,"Interpretation":"Advice sits at professional-mainstream / advanced-enthusiast level: not academic research but nuanced, practice-based tips (exfoliation timing, salt vs sugar, red-light use) that go beyond mass generic content."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"No pillow advertising detected in the post (advertised items are skincare/moisturizers and a red-light device)."},"ads_focus_consistency":{"Score":100,"Confidence":95,"Interpretation":"Advertising (moisturizers and a red-light device) is thematically coherent with the creator's beauty/esthetician niche (products: Cetaphil, Josie Maran, OneSkin; portable red light by LumeboxPro)."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Clear promotional markers present in caption (brands listed, promo code 'BEAUTYROAMS' and discount details), indicating an advertising element."},"ad_price_tier":{"Score":80,"Confidence":80,"Interpretation":"Advertised items mix mid-market and premium: Cetaphil (mass/mid), Josie Maran and OneSkin (premium), and LumeboxPro (premium device) — overall leans toward premium/mid‑to‑premium tier."},"expert_status":{"Score":90,"Confidence":90,"Interpretation":"Strong evidence of professional status: on-screen text 'Traveling Esthetician', professional terminology and procedure guidance (epilating protocols, device usage), and content consistent with esthetician expertise."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"The creator asks viewers to 'leave in the comments below' and 'Any questions... let’s chat' but does not request a specific word/phrase to be written in comments."}}} Comments Analysis {"fakeness_score":8,"raw_fakeness_score":8,"adjusted_fakeness_score":8,"fakeness_confidence":70,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":42,"overall_confidence":60,"comment_types":[{"type":"Praise/General appreciation","count":2,"purpose":"Express appreciation and positive sentiment toward the creator and tips"},{"type":"Content-related acknowledgment","count":2,"purpose":"Acknowledges content elements or usage relevance (mention of hair removal tips and armpit application)"}],"interpretation":"The two comments are authentic-sounding and positive but quite shallow. They reference the video/tips in a general way but do not provide specific details, questions, or deeper engagement. Overall engagement quality is low, and the sample size is tiny, limiting reliability for influencer/advertising decisions. The sentiment is favorable, which is positive for credibility, but the lack of depth reduces actionability for campaigns.","high_quality_percentage":0,"low_quality_percentage":100,"quality_reasoning":"Both comments are short and praise-centric with minimal specifics or questions. They do not demonstrate high-quality engagement (no detailed feedback, personal stories, or domain knowledge). The sample size is very small, further limiting the reliability of quality assessment."} Comments (2) Text: Pardon me ma’am but you look like a movie star. 🫶🏻🩷. Also, thanks for the hair removal tips!! Text: Using this on your armpits is badass. It kills me
https://www.instagram.com/reel/DV1VsWiD2cN - Comment ER: 0.14% Analysis {"has_blogger_face":true,"face_confidence":95,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"She speaks on camera (audio = speech), looks into the lens, and demonstrates & explains the technique in a direct talking-head/tutorial format."},"enthusiasm":{"Score":80,"Confidence":90,"Interpretation":"Warm, inviting self-care tone — calm and encouraging rather than hyper-energetic; consistently positive and pleasant throughout the demo."},"charisma":{"Score":85,"Confidence":85,"Interpretation":"Engaging, personable delivery with first-person recommendations and a how-to demonstration that invites viewers to try it themselves."},"sales_authenticity":{"Score":85,"Confidence":90,"Interpretation":"There is an explicit product recommendation and promo code, but the product is demonstrated in-routine, details about ingredients are given, and the endorsement feels integrated and experience-based."},"age_over_30":{"Score":95,"Confidence":90,"Interpretation":"Visual appearance and the #over40beauty hashtag strongly indicate she is over 30."},"income_level":{"Score":70,"Confidence":75,"Interpretation":"Content and branding (affiliate partnership, travel/quality presentation, mid-premium skincare recommendation) suggest an above-average / mid-to-premium lifestyle, not ultra-luxury."},"beauty_alignment":{"Score":100,"Confidence":95,"Interpretation":"Content identity is clearly beauty/self-care focused (facial tools, oils, massage techniques, beauty hashtags and product recommendation)."}},"content":{"structured_thinking":{"Score":90,"Confidence":90,"Interpretation":"Clear step-by-step routine (tools, how to move, order to follow), cause-effect claims (calm, rejuvenation, better sleep) and practical guidance for when/how to apply the technique."},"intelligence":{"Score":88,"Confidence":90,"Interpretation":"Communicates logically and succinctly, explains why the practice helps (nervous system regulation, skin slip), and breaks the method into digestible steps."},"personal_values":{"Score":85,"Confidence":85,"Interpretation":"Emphasizes self-care, breath, intuition, and calming rituals — consistent voice that maps to a clear wellness/beauty value set."},"knowledge_depth":{"Score":75,"Confidence":80,"Interpretation":"Provides specialized technique (facial reflexology) and product ingredient detail; falls into advanced-enthusiast / narrow professional knowledge rather than primary scientific research."},"pillow_ads_constraint":{"Score":100,"Confidence":100,"Interpretation":"No pillow advertising detected in audio, captions, or on-screen text."},"ads_focus_consistency":{"Score":100,"Confidence":95,"Interpretation":"Advertising focuses on one related category (facial oil / skincare) and is consistent with the tutorial content."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Clear promotional marker present (promo code in caption and affiliate disclosure)."},"ad_price_tier":{"Score":80,"Confidence":80,"Interpretation":"Recommended product (@gloskinbeauty Phyto-Active Conditioning Oil Drops) reads as premium / mid-to-high tier skincare rather than budget mass-market."},"expert_status":{"Score":50,"Confidence":60,"Interpretation":"Presents knowledgeable, procedural instruction consistent with a practiced facialist or experienced enthusiast, but no explicit credentials or clinical environment are shown to confirm professional expert status."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"Caption invites questions and suggestions in comments ('Questions on facial reflexology? Or suggestions for additional tutorials? Let me know in the comments below.') but does not ask viewers to write a specific word or keyword."}}} Comments Analysis {"fakeness_score":12,"raw_fakeness_score":12,"adjusted_fakeness_score":12,"fakeness_confidence":70,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":60,"overall_confidence":65,"comment_types":[{"type":"Generic praise (low specificity)","count":1,"purpose":"Affirmation of content; builds surface engagement but little actionable insight"},{"type":"Product interest / purchase intent","count":1,"purpose":"Indicates potential interest in the wand and willingness to purchase; positive signal for conversion"}],"interpretation":"Two comments total: one is generic praise with limited context, and the other mentions the wand and suggests a potential purchase, signaling some commercial value but limited depth. With no CTA keyword required in the metadata and only two comments, the engagement quality is modest. The content aligns with the video product focus (reflexology wand) and shows positive sentiment, which is useful for influencer analysis and ad-ready potential, but the tiny sample limits strong conclusions about authenticity or broad consumer impact.","high_quality_percentage":50,"low_quality_percentage":50,"quality_reasoning":"Out of two comments, one is clearly low-value generic praise, while the other offers a content-relevant product reference and purchase intent. This yields a split quality picture (50/50). The small sample size and lack of depth reduce overall quality, but the product reference is a meaningful signal for monetization."} Comments (2) Text: The best Text: Must get this wand! It won’t take up much space in my self care drawer . 😍
https://www.instagram.com/reel/DVT23c1j8FI - Comment ER: 0.21% Analysis {"has_blogger_face":true,"face_confidence":95,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":95,"Confidence":90,"Interpretation":"Blogger appears in the inset frames and speaks directly to camera; audio is speech and she narrates an experiment in first person (clear talking-head format)."},"enthusiasm":{"Score":70,"Confidence":80,"Interpretation":"Tone is curious and upbeat about trying the device (not overly effusive). Facial expressions and language show friendly interest rather than high-energy excitement."},"charisma":{"Score":80,"Confidence":80,"Interpretation":"Personal storytelling (sting → red light experiment) and conversational delivery engage the viewer and invite them to follow results; delivery feels authentic and personable."},"sales_authenticity":{"Score":85,"Confidence":85,"Interpretation":"This post contains an affiliate/code promotion for a red-light travel panel, but the product is integrated into her real-life routine (used for eczema, now being tried on a sting). She explains why she’s using it and gives concrete context and timeline, which increases perceived authenticity."},"age_over_30":{"Score":90,"Confidence":90,"Interpretation":"Visual appearance and the caption hashtag #over40beauty strongly indicate the blogger is over 30."},"income_level":{"Score":50,"Confidence":60,"Interpretation":"Content shows a travel/van lifestyle and a mid-to-premium beauty device (LumeboxPro). Visual cues mix modest travel setup with a higher-end device—overall mid-range income signals."},"beauty_alignment":{"Score":95,"Confidence":90,"Interpretation":"Content is clearly about self-care/beauty devices (red light therapy) and the account identity (caption, hashtags, device use) aligns strongly with beauty/self-care themes."}},"content":{"structured_thinking":{"Score":85,"Confidence":85,"Interpretation":"Clear structure: describes the problem (sting → red, swollen, itchy), hypothesis (red light may reduce inflammation/help healing), action (applied device), and timeline (48 hrs since sting, 24 hrs since treatment) with a before/after comparison."},"intelligence":{"Score":85,"Confidence":85,"Interpretation":"Communicates clearly and concisely, uses logical cause-effect reasoning (red light → reduce inflammation/heal), provides specific timeline and observed outcomes—good practical reasoning for a consumer-health experiment."},"personal_values":{"Score":80,"Confidence":80,"Interpretation":"Shows consistent self-care values (uses device for eczema, experiments responsibly), speaks in first person and explains personal choices; content filters an audience interested in pragmatic, device-based self-care."},"knowledge_depth":{"Score":70,"Confidence":80,"Interpretation":"Information is at the advanced-enthusiast level—familiar to engaged beauty/wellness followers (red-light for inflammation/healing). Not highly technical or research-cited, but shows practical, somewhat specialized knowledge and contextual nuance (timeline, prior eczema use)."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"No pillow advertising detected in the post."},"ads_focus_consistency":{"Score":100,"Confidence":90,"Interpretation":"Advertising is focused on a single coherent category: red-light therapy panel (Lumebox product) — consistent with the creator’s beauty/self-care niche."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Clear advertising markers present in the caption: explicit promo code, brand mention, and affiliate disclosure."},"ad_price_tier":{"Score":80,"Confidence":80,"Interpretation":"LumeboxPro travel red-light panel is positioned as a premium / higher-priced beauty device (caption mentions $260 off with code), indicating premium pricing within its category."},"expert_status":{"Score":10,"Confidence":80,"Interpretation":"No professional credentials or clinical environment shown. Blogger speaks as an informed user/enthusiast rather than a certified expert."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"No explicit instruction in speech, on-screen text, or caption asking viewers to write a specific word/phrase in comments."}}} Comments Analysis {"fakeness_score":12,"raw_fakeness_score":12,"adjusted_fakeness_score":12,"fakeness_confidence":75,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":58,"overall_confidence":60,"comment_types":[{"type":"Content-related question","count":1,"purpose":"Gauges audience curiosity and information-seeking"},{"type":"Personal experience / testimonial","count":1,"purpose":"Share relatability and credibility; cross-promotional reference"},{"type":"Supportive comment","count":1,"purpose":"Maintain engagement and positivity"}],"interpretation":"The three comments show generally authentic engagement. Comment 1 asks a content-related question about the red light treatment, indicating genuine interest. Comment 2 references a personal experience with the brand/product (Lumebox) and offers encouragement, which signals real familiarity and relatability, even though it includes a brand mention. Comment 3 is a brief supportive remark. Overall, about two-thirds of comments are high-quality (content/question or personal experience), with one low-quality supportive comment. The small sample size limits generalizability, but the engagement appears credible rather than bot-like. For influencer analysis, this post demonstrates plausible, legitimate interaction and some organic cross-promo potential; for advertising/purchase feasibility, there is moderate value due to credible engagement and an existing affiliate/brand context in the caption, but a larger comment pool would strengthen certainty.","high_quality_percentage":66.6666666667,"low_quality_percentage":33.3333333333,"quality_reasoning":"Two comments contain content-related inquiry or personal experience, which are strong indicators of genuine engagement; one comment is a brief, generic supportive remark. With only three comments, the split suggests moderate-high quality but limited sample size for robust conclusions."} Comments (3) Text: That sting looks nasty. Curious about the red light on it Text: So funny I stumbled upon your red light video while I was treating my neck with my Lumebox. You’ll see a difference tomorrow with your foot. Sending good vibes your way, lovely. Text: hope the red light helps!
https://www.instagram.com/reel/DU3zGZNEnYS - Comment ER: 0.03% Analysis {"has_blogger_face":true,"face_confidence":95,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":0,"Confidence":95,"Interpretation":"Forced to 0 because audio classification detected music."},"enthusiasm":{"Score":70,"Confidence":70,"Interpretation":"Visuals show friendly, warm demonstration energy (smiling gently, engaged gestures using tools). Enthusiasm is present but restrained — a calm, professional warmth rather than high-octane excitement."},"charisma":{"Score":70,"Confidence":65,"Interpretation":"The creator demonstrates and engages the viewer through a hands-on routine and POV framing; delivery feels personable and inviting, implying moderate charisma that encourages viewers to try the routine."},"sales_authenticity":{"Score":30,"Confidence":40,"Interpretation":"This is a product-demonstration style post (using ice globes in a real routine) showing personal use and practical tips, which feels authentic; however there are no explicit promo markers (#ad, promo code, 'my link') so it cannot be scored as a clear paid/promo endorsement."},"age_over_30":{"Score":100,"Confidence":90,"Interpretation":"On-frame text and caption reference 'at 42yrs old' and #over40skincare — clear indicator the creator is over 30."},"income_level":{"Score":50,"Confidence":40,"Interpretation":"Visual cues (simple activewear, modest interior that looks like an RV/boat camper) and casual filming suggest an average/mid-range lifestyle; no strong luxury markers visible but professional tools and travel hint at a stable income."},"beauty_alignment":{"Score":100,"Confidence":90,"Interpretation":"Content is explicitly about a skincare tool and de-puffing routine; on-frame text 'tips from a traveling esthetician' and caption hashtags (#iceglobes, #morningskincareroutine) strongly align the creator with beauty/self-care."}},"content":{"structured_thinking":{"Score":90,"Confidence":85,"Interpretation":"Caption and on-screen text present a clear, stepwise routine and rules (keep rollers moving; 3-minute limit; work neck-up/center-out) plus a list of benefits — concise how/why practical guidance showing structured thinking."},"intelligence":{"Score":80,"Confidence":75,"Interpretation":"The creator explains practical constraints and reasons (safety/time limits, technique) in a concise, actionable way — demonstrates good communicative clarity and practical reasoning."},"personal_values":{"Score":80,"Confidence":70,"Interpretation":"The post communicates a values-driven stance around self-care and professional guidance (esthetician POV), invites questions, and frames tips as helpful and responsible (safety rules), reflecting coherent personal voice and supportive intent."},"knowledge_depth":{"Score":75,"Confidence":70,"Interpretation":"Advice goes beyond basic 'use this' by adding safety/time rules and technique. This falls in the advanced-enthusiast / professional-mainstream zone — practical professional tips rather than novel scientific insight."},"pillow_ads_constraint":{"Score":100,"Confidence":90,"Interpretation":"No pillow advertising detected in the content."},"ads_focus_consistency":{"Score":null,"Confidence":0,"Interpretation":"No advertising detected, so ads focus consistency is not applicable."},"frequency_of_advertising":{"Score":0,"Confidence":85,"Interpretation":"No explicit advertising markers (promo code, #ad, 'use my link', price) are present in caption or on-frame text; this appears to be organic product-use content."},"ad_price_tier":{"Score":null,"Confidence":0,"Interpretation":"No advertising present, so price-tier is not applicable."},"expert_status":{"Score":90,"Confidence":85,"Interpretation":"On-frame text explicitly reads 'tips from a traveling esthetician' and the creator demonstrates professional technique and safety rules — strong evidence she is an esthetician / skincare professional."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"Caption invites questions and asks viewers to 'leave a comment below' but does not request a specific word or phrase to be written in comments."}}} Comments Analysis {"fakeness_score":25,"raw_fakeness_score":25,"adjusted_fakeness_score":25,"fakeness_confidence":60,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":40,"overall_confidence":65,"comment_types":[{"type":"Positive generic praise","count":1,"purpose":"Expresses basic approval without content-specific detail"}],"interpretation":"Minimal engagement with limited usefulness for influencer analysis. The single comment is generic and non-specific, offering little insight into audience sentiment, product relevance, or potential advertising impact.","high_quality_percentage":0,"low_quality_percentage":100,"quality_reasoning":"The sole comment ('love this!') lacks references to post content, questions, or personal experience. It provides no concrete feedback or additional information, and does not demonstrate high-quality engagement."} Comments (1) Text: love this!
https://www.instagram.com/reel/DVb1m1tD3fn - Comment ER: 1.05% Analysis {"has_blogger_face":true,"face_confidence":95,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"The creator speaks directly to camera in first person, narrating and demonstrating the product throughout the video (clear talking-head format)."},"enthusiasm":{"Score":85,"Confidence":90,"Interpretation":"Warm, upbeat delivery with natural smiles and positive framing; engaged and persuasive without sounding forced."},"charisma":{"Score":88,"Confidence":88,"Interpretation":"Persuasive, confident stance (takes a clear position, uses first person, and invites trust through demonstration and practical reasoning)."},"sales_authenticity":{"Score":90,"Confidence":85,"Interpretation":"Strong authenticity signals: demonstrates the device, explains specific use cases, trade-offs, and practical reasons to choose the panel; reads like an experienced user's recommendation rather than generic promo."},"age_over_30":{"Score":90,"Confidence":85,"Interpretation":"Visual appearance and manner suggest the creator is over 30."},"income_level":{"Score":70,"Confidence":70,"Interpretation":"Visual cues (quality device, dedicated case, well-kept interior, polished presentation) suggest a mid-to-upper lifestyle positioning but not overt luxury."},"beauty_alignment":{"Score":100,"Confidence":95,"Interpretation":"Content is squarely beauty/skincare-focused (LED devices, treatment rationale, hygiene, coverage, body/face/neck use)."}},"content":{"structured_thinking":{"Score":95,"Confidence":95,"Interpretation":"Clear, structured argument: compares panels vs masks, lists common myths, explains cause-and-effect (irradiance, coverage, hygiene, cost), and gives practical scenarios and recommendations."},"intelligence":{"Score":90,"Confidence":90,"Interpretation":"Communicates complex-sounding ideas simply and succinctly, focuses on key points and trade-offs, and justifies recommendations logically."},"personal_values":{"Score":85,"Confidence":85,"Interpretation":"Values emphasized include efficacy, hygiene, and practical utility (buy once, multi-use device) and these are expressed in first person and linked to recommendations."},"knowledge_depth":{"Score":85,"Confidence":90,"Interpretation":"Uses semi-technical concepts (irradiance, wavelength, third-party testing) and gives nuanced reasons why one device type performs better — professional-level enthusiast knowledge rather than deep academic detail."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"No pillow advertising detected in this post."},"ads_focus_consistency":{"Score":100,"Confidence":90,"Interpretation":"Advertising (if present) is thematically consistent: focused on LED therapy devices/panels and comparisons with masks (single coherent product category)."},"frequency_of_advertising":{"Score":100,"Confidence":85,"Interpretation":"Promotional markers present (brand mention/tag in caption and a clear product recommendation), so this counts as advertising content."},"ad_price_tier":{"Score":80,"Confidence":70,"Interpretation":"Device positioning reads as premium / professional-grade (third-party tested, multi-use panel, travel case) — higher-end in its category rather than budget."},"expert_status":{"Score":80,"Confidence":80,"Interpretation":"Strong signals of domain expertise (technical language, myth-debunking, treatment knowledge). Caption references an esthetician perspective and the creator speaks like a trained practitioner/experienced professional, though explicit credentials are not visible in frames."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"No explicit instruction to write a specific word/phrase in comments appears in the transcript, caption, or on-screen text."}}} Comments Analysis {"fakeness_score":28,"raw_fakeness_score":28,"adjusted_fakeness_score":28,"fakeness_confidence":78,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":63,"overall_confidence":70,"comment_types":[{"type":"Purchase intent / interest","count":2,"purpose":"Signals viewer interest and potential conversions; indicates willingness to try or purchase"},{"type":"Price concern","count":2,"purpose":"Indicates price sensitivity and perceived value"},{"type":"Safety / side effects question","count":1,"purpose":"Addresses potential risk and safety concerns"},{"type":"Personal testimonial","count":4,"purpose":"Gives authentic usage anecdotes, boosts credibility"},{"type":"Purchase inquiry","count":1,"purpose":"Directly asking how to buy, enabling purchases"},{"type":"Promotional / hype","count":1,"purpose":"Short, enthusiastic endorsement, less substantive"},{"type":"Emoji reaction","count":1,"purpose":"Low-effort engagement"}],"interpretation":"The comments show balanced real engagement with a mix of purchase interest, questions, and genuine personal experiences. About half are high-quality (substantiated by personal anecdotes and questions) and half are low-quality or generic praise. No CTA detected, so adjusted fakeness equals raw. The set is moderately credible for influencer analysis and advertising viability; price sensitivity may affect conversion unless value messaging addresses cost.","high_quality_percentage":50,"low_quality_percentage":50,"quality_reasoning":"High-quality signals include thoughtful questions about safety (comment 4) and direct purchase inquiries (comment 8) plus multiple genuine testimonials (5,6,10,12). Lower-quality signals include brief praise, emoji-only reactions, and price complaints (2,3) and generic hype (7,9,11). Overall, a healthy mix with credible engagement."} Comments (12) Text: I need to try this !! I think I’d love to use this for my night time routine Text: $436.65???? Text: These items are really pricey. Not sure why health is so expensive and out of touch for most people. Text: Can red light in face possibly give you hyperpigmentation? I am south asian prone to it Text: Love my lume box! 😍🔥 Text: My lumebox is on the way! ☀️ Text: yesss and you can use it everywhere!! 🔥🔥 Text: How do I buy one of these Text: Unmatched! Text: I have 3 masks and I never wear any of them 😂 Text: Yes 🙌🙌🙌 Text: Agreed. I have a mask also and I wish I would’ve just bought the Lumebox from the beginning
https://www.instagram.com/reel/DVrD_1qj-xk - Comment ER: 4.05% Analysis {"has_blogger_face":true,"face_confidence":95,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"She speaks on camera, directly addresses viewers, and demonstrates the device — clear talking-head format with speech present."},"enthusiasm":{"Score":85,"Confidence":90,"Interpretation":"Warm, upbeat delivery and smiles; upbeat but not over-the-top — conveys genuine positive energy about the product."},"charisma":{"Score":85,"Confidence":90,"Interpretation":"Engaging first-person narrative, confident demonstration, and friendly eye contact make the content persuasive and likable."},"sales_authenticity":{"Score":95,"Confidence":90,"Interpretation":"Advertising is embedded naturally: she shows personal long-term use, gives concrete benefits (cost savings, portability, gentleness) and invites questions — feels authentic and experience-based."},"age_over_30":{"Score":85,"Confidence":90,"Interpretation":"Visual cues and presentation suggest an adult likely over 30."},"income_level":{"Score":45,"Confidence":60,"Interpretation":"Content shows practical travel lifestyle and mid-market consumer products (affordable epilator, natural deodorant); no strong luxury markers."},"beauty_alignment":{"Score":95,"Confidence":95,"Interpretation":"Core content is beauty/bodycare (hair removal, deodorant) with hashtags and demonstration — strongly aligned with beauty/self-care."}},"content":{"structured_thinking":{"Score":85,"Confidence":90,"Interpretation":"Clear reasoning: personal long-term use → cost savings; compares epilating vs shaving/waxing/laser; lists practical pros (pain level, gentleness, cleanup) and use-cases (travel, underarms/legs/bikini)."},"intelligence":{"Score":80,"Confidence":85,"Interpretation":"Message is concise, logical, and well-structured; she explains benefits and addresses common concerns (pain), demonstrating good communicative clarity."},"personal_values":{"Score":80,"Confidence":85,"Interpretation":"Promotes practical self-care, frugality (saved thousands), portability and minimalism (travel-friendly) — consistently voiced from first person and aligned with lifestyle choices."},"knowledge_depth":{"Score":65,"Confidence":80,"Interpretation":"Useful practical tips and long-term personal experience, but the information is consumer-level (widely known among beauty enthusiasts) rather than deep professional expertise."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"Post contains advertising but does not advertise pillows (Sleep & Glow or otherwise)."},"ads_focus_consistency":{"Score":95,"Confidence":85,"Interpretation":"Ad content centers on bodycare devices/products (epilator and a deodorant mention) — thematically coherent within personal grooming."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Clear advertising markers present: caption offers link/discount, brand handle mentioned, and call-to-action to comment for link/code."},"ad_price_tier":{"Score":45,"Confidence":85,"Interpretation":"Epilator price cited in caption ($30–$50) places it in the budget-to-mid-market consumer gadget tier rather than premium/luxury."},"expert_status":{"Score":20,"Confidence":60,"Interpretation":"Content creator shows strong personal experience but no visible professional credentials or clinical environment — indicates enthusiast/informed consumer, not a licensed expert."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"She asks viewers to 'Comment below for me to send you a link to the machine I use or if you want a discount code' but does not request a specific keyword or phrase to write."}}} Comments Analysis ⚠️ {"fakeness_score":68,"raw_fakeness_score":68,"adjusted_fakeness_score":68,"fakeness_confidence":64,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":42,"overall_confidence":60,"comment_types":[{"type":"Info/Link requests","count":22,"purpose":"Audience asking for link or more information about the epilator/device."},{"type":"CTA engagement","count":26,"purpose":"Low-effort, generic engagement (e.g., Me please, Yes please, Link please, Info please) pushing to obtain info or offers."},{"type":"Product/Usage questions","count":4,"purpose":"Inquiries about usage frequency, deodorant/other products, or related usage details."},{"type":"Pain/Experience mentions","count":2,"purpose":"Mentions of pain or past discomfort with epilators."},{"type":"Testimonial / Brand mention","count":1,"purpose":"Single comment expressing long-term use or endorsement of a brand/product."},{"type":"Emoji-only","count":1,"purpose":"Emoji reaction with minimal informational value."}],"interpretation":"The set is dominated by low-effort, CTA-driven engagement and generic information requests. A small portion contains content-related questions or personal experience, indicating limited high-quality engagement. Overall fakeness risk is moderate to high due to repetition and abundance of non-substantive comments, which can resemble bot/campaign activity. Advertising feasibility is mixed: some genuine intent is present, but the bulk of comments provide little content-specific insight for reliable conversion without further vetting or gating. ","high_quality_percentage":12.5,"low_quality_percentage":87.5,"quality_reasoning":"Only a small fraction of comments demonstrate high-quality engagement (content-specific questions, personal usage inquiries, or detailed feedback). The majority are generic requests for links/info or simple confirmations (Me/Yes/Info please), which signals low engagement quality and potential synthetic activity."} Comments (56) Text: Please send me link Text: Info please Text: Please share the link 💜 Text: Info please Text: Me! ❤️ Text: Link Please Text: Link please Text: Info please Text: Link Text: Info please! Text: Me please Text: Info 💜 Text: Me Text: Me please ❤️ Text: I’m interested! Please send info! Text: Yes please! Text: Can I ask what deodorant you use? 🫶 Text: Info pls Text: ❤️ Text: Info please Text: Epilator info please Text: Back in the day those were soooo painful. How would you rate the pain level now 1-10. Thank you !! Text: Info please Text: Me Text: Oh I'm going to try this! Did you have to use it more frequently when you first started? Text: Me please! Text: Link please :) Text: Please Text: I love this! I've been using Epolady for over 20 years. It's another great Israeli invention❤️ Text: Me pls Text: Info please Text: Yes please Text: Me Text: Me Text: Do share Text: It hurts Text: Me Text: Me Text: I need one! Text: Me please! Text: Info please Text: Yes please Text: Links please Text: Info please! Text: How often do you need to do it ? Less often than if you were to shave or about the same ? Text: Info please! Text: Me! Text: Please can i ask what the other products are that you also using. Text: Yes please Text: Me please 🤗 Text: Yes please Text: Yes, please Text: Info please Text: Me! Text: I need Text: Yes please
https://www.instagram.com/reel/DUldfDDD3CA - Comment ER: 0.28% Analysis {"has_blogger_face":true,"face_confidence":95,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"She speaks directly to camera with eye contact, expressive gestures and continuous narration — clear talking-head format."},"enthusiasm":{"Score":85,"Confidence":90,"Interpretation":"Warm, upbeat delivery with natural smiles and friendly tone; engaged and positive throughout the video."},"charisma":{"Score":85,"Confidence":85,"Interpretation":"Personal, persuasive delivery — uses first-person experience, invites trust and interest, and emotionally engages viewers."},"sales_authenticity":{"Score":90,"Confidence":90,"Interpretation":"Clear advertising but highly authentic: long-term personal use (4 yrs), specific benefits, product demos, variants for skin types, and an honest-sounding endorsement plus guarantee."},"age_over_30":{"Score":100,"Confidence":100,"Interpretation":"On-screen text explicitly states her age (42) and content targets over-40 skincare concerns."},"income_level":{"Score":60,"Confidence":70,"Interpretation":"Lifestyle appears mid-to-premium: polished personal presentation and niche product partnerships, but filming in a camper/van interior suggests not overt luxury."},"beauty_alignment":{"Score":100,"Confidence":95,"Interpretation":"Content is squarely beauty/self-care focused (sleep wrinkles, pillow variants for skin types) and aligns strongly with a beauty identity."}},"content":{"structured_thinking":{"Score":95,"Confidence":90,"Interpretation":"Clear structure: defines sleep wrinkles vs expression lines, explains cause (pressure from side-sleeping), proposes a concrete solution (Omnia pillow), compares variants and ties claims to personal experience."},"intelligence":{"Score":85,"Confidence":90,"Interpretation":"Communicates logically and concisely, organizes options by skin type, gives cause-effect reasoning and practical guidance."},"personal_values":{"Score":85,"Confidence":85,"Interpretation":"Values educating other women about practical beauty solutions; uses first-person framing and frames product choice as a values-based, lifestyle decision."},"knowledge_depth":{"Score":75,"Confidence":85,"Interpretation":"Provides practical, semi-professional knowledge (differences between wrinkle types, pillow materials and targeted benefits like copper/hyaluron/cooling). Not deeply scientific but above mass-level consumer chatter."},"pillow_ads_constraint":{"Score":100,"Confidence":100,"Interpretation":"Ad content exclusively promotes Sleep & Glow's Omnia pillow family (Omnia Copper, Hyaluron, Cooling, Original)."},"ads_focus_consistency":{"Score":100,"Confidence":95,"Interpretation":"Single coherent ad theme — all frames and narration focus on variants of the Omnia pillow and their skin benefits."},"frequency_of_advertising":{"Score":100,"Confidence":100,"Interpretation":"Explicit promo code (BEAUTYROAMS), affiliate disclosure in caption and direct CTA to sleepandglow.com — clear advertising markers."},"ad_price_tier":{"Score":70,"Confidence":75,"Interpretation":"Product positioning appears mid-to-premium (specialized clinical claims, multiple variants with active features) rather than budget or ultra-luxury."},"expert_status":{"Score":80,"Confidence":80,"Interpretation":"On-screen label 'Traveling Esthetician' and professional tone indicate esthetician-level expertise / beauty professional background, though formal credentials are not shown."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"No explicit instruction asking viewers to write a specific word or phrase in comments; main CTA is use of promo code and visit to sleepandglow.com."}}} Comments Analysis {"fakeness_score":20,"raw_fakeness_score":20,"adjusted_fakeness_score":20,"fakeness_confidence":60,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":60,"overall_confidence":65,"comment_types":[{"type":"Question/Engagement","count":1,"purpose":"Inquire about ergonomic comfort and content-specific detail; indicates thoughtful engagement."},{"type":"Purchase-intent","count":2,"purpose":"Express desire to purchase or try the product; indicates potential conversion."},{"type":"Relatability/identity","count":1,"purpose":"Show relevance to the product's target user (side sleeper) to establish relevance."}],"interpretation":"Overall, the set shows limited high-quality engagement (1 thoughtful question) and three brief, generic comments. This yields moderate interest for influencer marketing but low depth of engagement. Fakeness risk appears low to moderate given natural language and varied phrasing; CTA presence is limited to promo code mention in the transcription, not in the comments themselves. Advertising feasibility is moderate: some comments express purchase intent, but the small number of high-quality responses may limit impact without prompts to elicit deeper discussion. Confidence in this assessment is moderate due to the small sample size.","high_quality_percentage":25,"low_quality_percentage":75,"quality_reasoning":"Only one comment provides content-specific inquiry; the others are brief, non-specific, or sentiment-only, offering limited substantive engagement."} Comments (4) Text: Apart from preventing wrinkles, does it feel ergonomically comfortable for the neck and shoulders, too? Text: I need this beauty rest... Text: Need to get one of these Text: i’m definitely a life long side sleeper.
https://www.instagram.com/reel/DUyQn4bD7NC - Comment ER: 0.10% Analysis {"has_blogger_face":true,"face_confidence":96,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":100,"Confidence":95,"Interpretation":"She speaks directly to camera throughout the clip (audio = speech), with clear mouth movement, eye contact and explanatory delivery — classic talking-head format."},"enthusiasm":{"Score":80,"Confidence":88,"Interpretation":"Warm, helpful and upbeat tone; friendly facial expressions and inviting language without being hyperbolic."},"charisma":{"Score":82,"Confidence":85,"Interpretation":"Engaging delivery with personal anecdotes and invitations for viewer interaction; communicates convincingly and warmly."},"sales_authenticity":{"Score":90,"Confidence":85,"Interpretation":"Contains clear affiliate/promotional markers (caption: affiliate links and discount codes) but promotion is integrated authentically — personal usage, disclosure of side effects, and realistic context for recommendations."},"age_over_30":{"Score":100,"Confidence":98,"Interpretation":"On-screen text and caption explicitly note she is 42 / over 40."},"income_level":{"Score":70,"Confidence":70,"Interpretation":"Visual cues (branded-looking red‑light device 'Lumebox', tidy filming setup, polished content) suggest an upper-mid/premium lifestyle but not overt luxury."},"beauty_alignment":{"Score":100,"Confidence":96,"Interpretation":"Content is squarely focused on beauty/self-care (eyebrow routines, red light therapy, reflexology wand) consistent with a beauty/self-care creator identity."}},"content":{"structured_thinking":{"Score":90,"Confidence":92,"Interpretation":"Clear, stepwise advice: she states she avoids serums, gives two concrete non‑invasive methods (massage with reflexology wand + red‑light), explains frequency and cautions, and supports points with personal experience."},"intelligence":{"Score":88,"Confidence":88,"Interpretation":"Communicates cause-effect (red light → stimulates cellular ATP), explains rationale simply and concisely, and justifies recommendations with observed results and trade‑offs."},"personal_values":{"Score":90,"Confidence":85,"Interpretation":"Values non‑invasive, natural approaches and transparency (stopped waxing, gentle makeup choices, honest report of serum side effects); content reflects stable personal principles and voice."},"knowledge_depth":{"Score":76,"Confidence":80,"Interpretation":"Provides informed, semi-technical explanations (red light/ATP, reflexology benefits) that sit between advanced-enthusiast and professional-mainstream levels — not primary scientific literature but more than surface-level tips."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"No pillow advertising detected in the content or caption."},"ads_focus_consistency":{"Score":100,"Confidence":90,"Interpretation":"When promotional, it is focused on beauty/wellness tools (red‑light device 'Lumebox', reflexology tools). Advertising theme is coherent and aligned with the creator's niche."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Explicit promotional markers present — caption states affiliate links & discount codes and offers to DM tools."},"ad_price_tier":{"Score":80,"Confidence":80,"Interpretation":"Advertised items (red‑light panel/mask like 'Lumebox' and beauty tools) are positioned in the premium segment of beauty devices rather than mass-budget."},"expert_status":{"Score":90,"Confidence":90,"Interpretation":"On-screen text labels her as a 'Traveling Esthetician' and the content demonstrates professional-level, practice-based recommendations consistent with esthetician expertise."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"She explicitly asks viewers to leave comments and offers to DM affiliate links, but does not request a specific word/phrase to be written in comments."}}} Comments Analysis ⚠️ {"fakeness_score":45,"raw_fakeness_score":45,"adjusted_fakeness_score":45,"fakeness_confidence":65,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":60,"overall_confidence":70,"comment_types":[{"type":"Brief praise or emoji","count":1,"purpose":"Engagement with minimal content value"},{"type":"Content-reference acknowledgment","count":1,"purpose":"Signals genuine interest by referencing content details (red light for eyebrow growth)"}],"interpretation":"Moderate engagement with mixed quality. One comment directly references the content and expresses differentiate with a helpful note, while the other is a brief emoji-based praise. Overall engagement volume is low, limiting influencer analysis or advertising feasibility, but the content-aware comment adds some credibility to audience interest.","high_quality_percentage":50,"low_quality_percentage":50,"quality_reasoning":"One high-quality comment that cites content specifics and demonstrates interest; one low-quality, emoji-only comment that adds little substantive value."} Comments (2) Text: This! ❤️ Text: Thank you for the tips! 🤲🏻 I didn’t know that red light is also great for eyebrow hair growth
https://www.instagram.com/reel/DVeIQa3D8oy - Comment ER: 0.38% Analysis {"has_blogger_face":true,"face_confidence":90,"analysis_type":"personality_and_content","personality":{"talking_head":{"Score":0,"Confidence":95,"Interpretation":"Forced to 0 because audio classification detected music."},"enthusiasm":{"Score":80,"Confidence":70,"Interpretation":"Visuals show smiling, warm interaction with friends and positive captions ('Always grateful…'), indicating clear enthusiasm."},"charisma":{"Score":75,"Confidence":65,"Interpretation":"Engaging, personable on-camera presence and friendly storytelling style — draws you into the spa-day experience without being overly scripted."},"sales_authenticity":{"Score":85,"Confidence":80,"Interpretation":"Post lists and tags multiple products, demonstrates & critiques them on-site (realistic testing, notes limitations) — feels like authentic reviewer content rather than hard-sell."},"age_over_30":{"Score":100,"Confidence":95,"Interpretation":"Caption includes #over40skincare and visual cues match someone clearly over 30."},"income_level":{"Score":60,"Confidence":60,"Interpretation":"Mixed signals: vanlife setting suggests modest travel style, but visible mid-tier skincare brands, Jeep/overland setup and quality kit suggest a comfortable mid-premium lifestyle rather than budget or ultra-luxury."},"beauty_alignment":{"Score":100,"Confidence":90,"Interpretation":"Content is strongly and consistently focused on skincare/beauty (masks, eye gels, SPF, tools) — clearly aligned with a beauty/self-care identity."}},"content":{"structured_thinking":{"Score":80,"Confidence":80,"Interpretation":"Clear stepwise narrative (cleanse → masks/eye gels → test film SPF → critique → finish with favorites). Demonstrates products in-context and reports observable outcomes."},"intelligence":{"Score":80,"Confidence":70,"Interpretation":"Practical, testing-oriented approach: presenter compares product claims vs. results, highlights specific application problems and real-world performance."},"personal_values":{"Score":85,"Confidence":75,"Interpretation":"Values of self-care, friendship and practicality come through — content frames skincare as part of travel life and honest sharing with friends."},"knowledge_depth":{"Score":70,"Confidence":70,"Interpretation":"Shares specialty K-beauty concepts (snail mucin, protective film SPF) and product nuances; informative for enthusiasts but not deep scientific analysis."},"pillow_ads_constraint":{"Score":100,"Confidence":95,"Interpretation":"No pillow advertising detected in captions or frames."},"ads_focus_consistency":{"Score":100,"Confidence":85,"Interpretation":"Advertising (when present) is thematically consistent: all promoted items are skincare/beauty related (examples visible and tagged: @gloskinbeauty, @karunaskin, @peach_slices, @wildling_beauty, @skyandsolco)."},"frequency_of_advertising":{"Score":100,"Confidence":95,"Interpretation":"Clear promotional markers: multiple product tags listed in the caption and products shown on table/being demoed."},"ad_price_tier":{"Score":60,"Confidence":70,"Interpretation":"Brands shown/read in caption are mid-to-premium indie/professional skincare (not mass-budget, but not luxury-household names) — positions in the premium/mid range."},"expert_status":{"Score":30,"Confidence":60,"Interpretation":"Creator behaves like an experienced enthusiast/influencer (product knowledge, demos) but no visible professional credentials or clinical environment to indicate formal expert status."},"cta_comment_keyword":{"detected":false,"keyword":null,"evidence":"No explicit instruction asking viewers to write a specific word/phrase in comments is present in the caption or visible on-screen text; content focuses on product demos and tags."}}} Comments Analysis {"fakeness_score":20,"raw_fakeness_score":20,"adjusted_fakeness_score":20,"fakeness_confidence":70,"cta_keyword_used":null,"excluded_cta_comments_count":0,"excluded_cta_comments_share":0,"overall_score":65,"overall_confidence":70,"comment_types":[{"type":"Personal inquiry / experience question","count":1,"purpose":"Gauges creator's experience and potential authenticity; invites discussion and insights relevant to the creator's journey."},{"type":"Generic positive praise","count":4,"purpose":"Expresses appreciation and boosts engagement; low depth but supports visibility and sentiment."},{"type":"Personal shoutout / relationship mention","count":1,"purpose":" acknowledges and strengthens community by referencing relationships and fans/friends."}],"interpretation":"The set shows a mix of genuine engagement and light, emoji-driven praise. Comment 1 is a thoughtful, content-related question that invites the creator to share experience, while comment 6 provides a personal connection and appreciation. The remaining comments are brief, positive feedback without specific content references. Overall authenticity appears reasonable with limited high-effort engagement; suitable for lifestyle/skincare influencer analysis but not deeply conversation-driven. No CTA-driven responses detected; overall advertising viability is moderate to favorable for skincare/spa/lifestyle campaigns, provided additional high-quality, content-relevant comments are present to balance the set.","high_quality_percentage":33.3,"low_quality_percentage":66.7,"quality_reasoning":"Only two comments show substantive engagement (a thoughtful question and a personal, story-like remark). The others are short, generic praise or greetings with emojis. This yields a low-to-moderate overall engagement quality, though there is no clear spam or promotional content and sentiment is positive."} Comments (6) Text: yoooo when you first started out did you experience alot of WEIRDD energy from older people? ik thats VERY oddly specifc😭but like in general the older someone was the more likely they were to look down on you for having a business? or did i just experience a one off situation? Text: This is so fun!😍✨️ looks like a great day Text: Proof that self-care can happen anywhere! 🥰 Love this! ✨ Text: Thanks for hosting! It was great fun! Text: Our kind of Spa Day! Text: Lisa gave me the gift of a yoga session in San Cristobal, Mexico last February. Please tell her I said hi. 🫶🏻. Jess you are such a gift to others. Missing you terribly but love you so much!!!!!

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You are analyzing a single piece of content from an Instagram blogger. ## Images The FIRST image is a reference photo of the blogger's face (identified from their content or avatar). The REMAINING images are content frames from the video/post/story. ## Audio Metadata You may also receive: - Audio classification: speech, music, silence_or_noise, or unclear - Optional transcription text when any spoken or lyrical content was recovered - Optional caption text for the analyzed post/reel Interpret audio classification as follows: - speech = any intelligible human speech or narration, including voice-over or speech over background music - music = song, singing, lyrics, or instrumental music without spoken commentary - silence_or_noise = no meaningful speech or music, only ambience/noise/silence - unclear = audio cannot be confidently classified Do NOT try to identify who the speaker is from audio alone. Audio classification affects only the talking_head metric: - If Audio classification is music or silence_or_noise, talking_head must be Score = 0 - If Audio classification is speech or unclear, use visuals and transcription as usual ## Step 1: Face Detection Compare the face in image 1 (reference photo) with faces visible in the remaining images. Determine if the blogger personally appears in the content frames. Set has_blogger_face=true only if you are reasonably confident the same person appears. ## Step 2: Conditional Analysis ### If the blogger's face IS detected (has_blogger_face=true, analysis_type="personality_and_content"): Analyze PERSONALITY metrics based on the content frames and any transcription provided. Also analyze ALL content metrics below (both sections must be filled). **talking_head** (0-100): Score = 100 if the blogger personally speaks on camera, looking directly into the lens, actively explaining and persuading ("talking head" format). Hard rule: if Audio classification is music or silence_or_noise, talking_head must be 0 regardless of visuals. This applies equally to Stories and Reels. The blogger: - Appears in frame themselves (their face is clearly visible) - Looks into the camera while speaking - Speaks personally, not via voice-over - Delivers content in an engaged, explanatory manner (not passive narration) Strong visual signals: - Face centered or dominant in frame - Eye contact with the camera - Mouth movement consistent with speech - Expressive facial movements and gestures typical of explanation or persuasion - Self-recorded framing typical of Stories/Reels If the face is partially visible, frames are low-quality, or speaking cannot be confidently inferred, reduce Confidence accordingly. **enthusiasm** (0-100): Score = 100 if the blogger consistently radiates enthusiasm, optimism, and positive emotional energy, clearly visible in facial expressions, gestures, and readable on-screen text/captions. The blogger: - Speaks with light liveliness and emotional accents - Smiles naturally, not forced or strained - Uses a warm, friendly tone — without sarcasm, fatigue, irritation, or bitterness - Shows energetic, engaging intonation; speech does not feel dragging or monotonous - Laughs easily or jokes naturally, when appropriate - Does not demonstrate constant complaining, whining, or negativity Additional positive markers: - Talks about topics as if they genuinely interest them - Emphasizes positives, opportunities, and new ideas, rather than problems - Explicitly notes: what has improved, what they like, what inspires them - Avoids toxic criticism, cynical framing, and persistent complaints If enthusiasm is inferred only weakly from visuals or captions, reduce Confidence accordingly. **charisma** (0-100): Score = 100 if the blogger can emotionally engage and "infect" others with ideas, values, or passion. The blogger: - Consistently communicates core beliefs (health, beauty, self-care, quality of life) - Explains why these beliefs matter personally - Is not afraid to take a clear position and speak from first person Delivery signals: - Speaks with energy and emotional involvement - Uses expressive facial expressions and intonation - Shows genuine enjoyment of the content creation process - Uses phrases like "This really works", "I want you to try this too" - Avoids indifferent or checklist-style product descriptions Additional strength signals: - Uses rhythm, pauses, and structure in speech - Varies content formats (stories, POV, backstage, emotional addresses) **sales_authenticity** (0-100): We score a post only if it contains advertising. Markers of advertising posts include: promo codes, affiliate links, prices, hashtags such as #promoted or #ad, and phrases like "my link" or "use my link." Score = 100 if advertising is highly authentic and trust-based, not scripted or generic promotion. When advertising is present, the blogger: Personal usage & realism: Clearly explains how the product is used, explains when it is used (time, routine, situation), explains why it is used (personal motivation), describes specific situations in which the product is relevant, demonstrates the product in a realistic, non-idealized way (not overly polished or staged). Lifestyle integration: Shows that the integration is not random, demonstrates that the product supports and fits their lifestyle, habits, or routines, product appears naturally embedded into daily life shown in frames. Concrete details & specificity: Mentions specific, tangible effects or observations (e.g. "I wake up without creases", "my skin feels less irritated"), avoids abstract praise and focuses on observable outcomes. Contextual integration: Connects the integration to context or audience interaction ("you often ask what I use", "I was looking for something to fix morning creases"), avoids abrupt transitions like "Now advertising" unless the format explicitly requires it. Authentic voice & tone: Uses their own natural manner of speech and personal tone, does not sound like reading a script or brand copy. Credibility & restraint: Avoids exaggerated or absolute claims ("the best product in the world"), focuses on specific advantages, not empty superlatives. Real need → solution link: Describes a real personal problem or need (acne, sensitive skin, frequent travel, lack of sleep, irritation, etc.), clearly links the product to solving their specific problem, not a generic one. Trust-enhancing nuance: May mention a small nuance, limitation, or wish. Light imperfection is treated as a positive trust signal. If readable captions/on-screen text are missing and speech cannot be reliably inferred from frames, reduce Confidence accordingly, even if the visual presentation appears premium. ### If the blogger's face is NOT detected (has_blogger_face=false, analysis_type="content"): Analyze CONTENT metrics only based on the content frames and any transcription provided. Set personality to null. ### Content metrics (always analyzed, regardless of face detection): **structured_thinking** (0-100): Score = 100 if the blogger demonstrates clear, structured, and reasoned thinking, going far beyond simple statements like "I like / I don't like". The blogger does NOT limit themselves to opinions, but: - Explains why they think so - Provides examples from practice: - personal experience ("on myself", "in my routine") - experience with others (clients / followers, if visible via captions) - Clearly links cause and effect: - "if you do X, Y usually happens" - Sometimes compares approaches: - "this works like this, while that works differently, because…" Language & clarity requirements: - Speaks in simple, clear sentences, without unnecessary filler - Explains complex terms when they are used - Avoids excessive professional jargon not common outside expert sources - Gives not only "what to do", but also "why it works" Mandatory argument types to look for: 1. Arguments based on personal experience — first-person statements, visible routines or repeated personal usage 2. Arguments based on observation and comparison — before/after comparisons, comparison with alternatives or analogs, explanation of differences, explanation of why one option worked and others did not 3. Logical and cause-effect arguments — clear explanation of why a certain effect occurs, reasoning chains (X → Y → result) 4. Arguments through concrete usage scenarios — shows how, when, and in which situations something is used, usage tied to real-life context Strong scoring formats: before/after comparisons, comparison with analogs, explanation of distinctions, explanation of why this method worked and others failed. If no readable captions/text or speaking cues are present, significantly reduce Confidence. **knowledge_depth** (0-100): Score = 100 if the blogger demonstrates high relevance, freshness, and rarity of transmitted knowledge, even without formal expert credentials. The assessment must be based on how far the information is from mass awareness and at what stage of societal diffusion the knowledge currently is. Knowledge diffusion levels: 1. Scientific innovation — information originates from narrow academic or scientific journals and research circles 2. Narrow professional knowledge — known to a small group of professionals, circulates in specialized or semi-academic publications 3. Professional mainstream (priority level) — accessible to a wide professional audience and starting to appear in high-quality press 4. Advanced enthusiast knowledge (acceptable) — known to deeply engaged enthusiasts and hobbyists, already present in popular media 5. Mass / overused knowledge — widely known, generic, repeated, and commonly encountered Primary target level: Level 3. Acceptable: Level 4 (since most bloggers operate in this zone). Levels 1–2 are strong positive signals but rare. Level 5 should significantly lower the score. Key evaluation criteria: - Rarity of information relative to mass content - Actuality and freshness (not outdated or recycled insights) - Presence of non-obvious details, nuances, or trade-offs - Evidence that the blogger understands why the concept works, not just what it is Strong signals include: - Explaining concepts before they become widely popular - Translating professional knowledge into accessible explanations - Highlighting limitations, conditions, or edge cases - Connecting insights to real-world application shown in frames or captions If there is no readable caption/on-screen text or clear evidence of knowledge transmission, reduce Confidence accordingly. **intelligence** (0-100): Score = 100 if the blogger demonstrates high cognitive and communicative intelligence. Evaluate across two dimensions: Speech & Thinking: - Clear and logical structure of speech - Rich but precise vocabulary (without overload) - Ability to explain complex ideas in simple terms - Consistency and ability to justify positions - Presence of irony or self-irony (optional but strong signal) Analytical Ability: - Quickly grasps the essence of topics - Highlights the main points without getting lost in details - Compares and generalizes - Demonstrates critical thinking (does not accept everything at face value) **personal_values** (0-100): Score = 100 if the blogger consistently demonstrates "own truth" transmission — synchronization of inner world with external expression — the process of turning personal meaning into social coordinates. This process is defined by three pillars: - Support (Principles): You know who you are. - Voice (Vision): You are not afraid to say it out loud. - Filter (Values): You attract "your people" and filter out "not your people." 13.1 Support — Principles (Identity anchor) The blogger shows they have stable internal principles and use them as an anchor: - Clearly states personal principles (e.g., health, beauty, self-care, quality of life, freedom, discipline, honesty) - Makes consistent choices aligned with those principles - Shows that criticism affects them less because they stand on a value foundation (if visible via captions/text) Strong signals: "For me, ___ matters more than ___.", "I don't tolerate ___.", "I always choose ___ because ___ is my principle." 13.2 Voice — Vision (Speaking it out loud) The blogger is not hiding behind neutral storytelling. They explicitly voice their worldview: - Talks from first person (I / my / for me) - Names things clearly instead of vague lifestyle narration - Explains personal conclusions, lessons learned, and why something is important Strong signals: "This is my way.", "Here's what I believe.", "I realized that…" 13.3 Filter — Values (Content moderates the audience) The blogger's content acts as a reality filter: - Their values are expressed strongly enough to attract aligned people - They naturally repel those who disagree (not by aggression, but by clarity) - They do not "adjust" to everyone — their stance is already public Strong signals: "If you don't agree — it's okay, this is not for you.", "People who value ___ will understand." 13.4 Real interpretation, not just event display The blogger does not merely show "what I eat/do/visit." They interpret reality: - Explains why they act this way - States what they personally like/dislike - Makes conclusions and links them to values 13.5 Analytical evaluations & conclusions The blogger does not just describe, but evaluates: - What truly worked or was liked - What didn't work and why - What deserves attention - What experience or lesson they gained 13.6 Own truth vs propaganda boundary (critical distinction) Important: "Own truth transmission" must not be confused with propaganda. - Own truth: "I'm like this. This is my path. If it resonates — join." - Propaganda: "You must think like me. The world is black-and-white." Score higher when the blogger encourages reflection rather than forcing belief, avoids manipulation, fear pressure, or aggressive moral superiority, shares coordinates, not conquest. 13.7 Mission → Enlightenment → Learning loop (advanced signals) When strong, own-truth transmission often includes: - Mission drive ("I can't stay silent") — the idea is expressed from internal conviction, not cold calculation - Enlightenment ("bringing clarity") — they give language/tools for viewers to describe their own experience; their message acts like a "flashlight" for the audience - Learning ("content as a mirror") — the blogger refines principles through feedback; you can see growth, calibration, and nuanced positioning If readable captions/on-screen text or clear speaking-to-camera cues are absent, reduce Confidence, even if the visual storytelling appears polished. **income_level** (0-100): Score = 100 if the blogger demonstrates a European premium / luxury or higher lifestyle. Score = 0 if the lifestyle appears clearly low-income. Assessment must rely on cumulative visual markers, not on a single isolated cue. Positive markers indicating above-average income include (non-exhaustive): Home & lifestyle cues: - Fresh flowers at home - Mid-to-premium cosmetics and skincare visibly present: - Aesop - Augustinus Bader - Dr. Barbara Sturm - La Mer - Fresh - Premium candles: - Diptyque - Jo Malone - Byredo Clothing & personal style (absence of non-premium signals is important): - Clothing appears well-fitted, restrained, and coherent - No visible fast-fashion or ultra-low-cost brands - No excessive logo-mania Brands that are NOT characteristic of above-average income (negative signals): - Shein / Zaful - Boohoo / PrettyLittleThing - Stradivarius - Bershka - Pimkie - Orsay - C&A - Cheap unnamed brands with AliExpress-style cuts Household items & appliances (negative signals): - Cheap, unbranded cookware sets - Bright-colored cheap plastic appliances - Supermarket-brand microwaves or kettles - Budget product lines (e.g., Tefal budget series) - Mismatched "everything on sale" household sets Interior design constraints (negative signals): - Bright glossy furniture (red / black / purple gloss) - Pseudo-luxury decor (gold imitation, baroque, fake luxury) - Overloaded decor (cheap moldings, heavy ornamentation) - Carpets with bright patterns - Mirrored walls - Excessive cheap LED lighting - Quote posters in shiny frames - Chair covers, wall stickers - Kitchens with screaming facades - Cheap plastic containers dominating the frame Vehicles indicating above-average income: - Audi - BMW - Mercedes - Volvo - Tesla - Volkswagen (Tiguan, Touareg, Passat — high trim) - Lexus - Mini Cooper - Land Rover (including Range Rover Evoque) - Jeep Compass / Grand Cherokee - Alfa Romeo Travel contexts indicating above-average lifestyle: - Italy: Tuscany, Como, Amalfi - France: Paris, Provence, Nice - Spain: Mallorca, Ibiza (non-budget), San Sebastián - Switzerland, Austria, Germany - United Kingdom - Japan - USA: New York, California, Chicago - Portugal (non-budget regions) Travel patterns that do NOT indicate above-average income (negative signals): - Mass all-inclusive resorts (Antalya, Marmaris, Bodrum — budget hotels) - Budget package tours to Egypt (Hurghada, Sharm — low-cost hotels) - Tunisia (mass segment) - Cheap beach packages (budget Cyprus, Bulgaria, Albania) - Bus tours like "7 countries in 5 days" - Hostels in Asia, budget areas of Bali (e.g., Kuta) - Low-cost Caribbean travel packages Additional income logic for professional experts (clinicians / practitioners / medical or beauty professionals): 1. Clinic and equipment level: - Modern equipment and premium treatment devices visible or repeatedly referenced (for example: Morpheus, HydraFacial, Fotona, lasers, advanced cosmetology devices) - Clean, modern, and well-designed clinic interior - Separate treatment rooms - Assistants or nurses visible in frame - Branded staff uniforms - Clinic branding visible in the environment - Regular filming inside the clinic 2. Service positioning: - Expensive procedures are offered or demonstrated (injectables, device-based cosmetology, advanced protocols) - Complex treatment plans are discussed - Before / after patient cases are shown - Procedure process is demonstrated in detail - Booking appears organized through administrator or clinic flow - Mentions of advance booking, waitlist, or high demand 3. Brand partnerships and professional ecosystem: - Cooperation with professional brands - Invitations to medical congresses - Speaking at trainings or educational events - PR mailings from professional brands - Participation in conferences - Attendance at branded industry events - Reviews of professional skincare or treatment lines 4. Visual quality of content: - Professional filming - Studio or clinic-grade lighting - High-quality editing - Consistent visual identity of the account - Regular content cadence - Neat and premium presentation of procedures and educational content 5. Scale of practice: - Many patients visible in Stories or content - Booking queue several weeks ahead - Multiple clinic branches - Team of specialists - Regular client flow 6. Personal lifestyle: - Travel - Participation in international congresses - Premium personal aesthetics and lifestyle - Trips to professional events Additional income logic for beauty reviewers / beauty commentators / YouTube beauty creators: 1. Brand level in content: - Cooperation with luxury or premium brands - Participation in brand trips - Invitations to collection launches or product presentations - Attendance at brand press events - Reviews of premium brands on a regular basis - Frequent PR mailings from premium or professional brands 2. Production quality: - Professional lighting - Studio background or dedicated filming setup - Clean sound - Stable and polished editing - High-quality image - Consistent visual style of the channel or account 3. Personal lifestyle: - Travel - Expensive clothing - Home studio for filming - Separate room or dedicated zone for cosmetics and filming - Neat, premium-looking space aesthetics Use these profession-specific and creator-type-specific signals as additional evidence when standard consumer lifestyle markers are insufficient. Strong income assessment can come not only from personal consumption cues, but also from the scale, premium positioning, and production level of the blogger's professional activity. If visual signals are mixed, sparse, or partially obscured, reduce Confidence accordingly. **beauty_alignment** (0-100): Score = 100 if the blogger's content identity is clearly associated with self-care, beauty, and becoming a better version of oneself in terms of appearance. Assessment is based on what the blogger consistently talks about and demonstrates in their content, not on a single post. The blogger must have ongoing content related to self-care and making oneself more beautiful (not necessarily in every post, but as a stable, recognizable theme). The blogger may: talk about different aspects of the beauty industry (new cosmetics or skincare products, care routines and treatments, beauty or wellness gadgets, new ingredients and formulations), discuss compositions, textures, aromas, and sensations, use beauty devices and explain them, OR not use devices but regularly visit cosmetologists or clinics, OR focus mostly on home care routines. What matters is that the blogger can be clearly associated with the theme: "How to take care of yourself and make yourself look better." Important inclusion cases: Bloggers whose main topic is sports or fitness (making the body look better) are acceptable if they sometimes also talk about facial care, skincare, procedures, or beauty products. Clear exclusion rule: Bloggers who never talk about self-care, beauty, or appearance improvement are not suitable. Strong positive (green-flag) signals include visible presence of: Masks with active ingredients (AHA/BHA, enzyme, oxygen, carbonated, etc.), microcurrent therapy, LED masks (home or professional), gua sha massage or rollers made from natural stone, multi-step skincare routines (5+ steps: toner, essence, serum, ampoules, etc.), under-eye patches with anti-aging or deep hydration effects, hair and scalp spa care (peels, ampoules, massages, "hair happiness" treatments), fractional mesotherapy or mesorollers, anti-cellulite massage and body wraps, beauty devices from original premium brands (not mass-market knockoffs). If self-care / beauty appears only sporadically or weakly, reduce Confidence accordingly. **pillow_ads_constraint** (0-100): Score this metric only if the post contains advertising. Markers of advertising posts include: promo codes, affiliate links, prices, hashtags such as #promoted or #ad, and phrases like "my link" or "use my link." 100 = No pillow advertising detected OR only Sleep & Glow pillows are advertised. 0 = If there is advertising for pillows that are not Sleep & Glow. Make sure to consider all types of pronunciation of this brand. **ads_focus_consistency** (0-100): Score only if you see strong evidence of advertising inside the content. Score = 100 if advertising shown in the provided video frames is thematically consistent and coherent, without a mix of unrelated product categories. Score = 0 if there are a mix of different advertisements of different products through piece of content. Score = null if there is no ads at all. The blogger must NOT advertise a random assortment of heterogeneous products. Clear negative signal (score downgrade): Presence of advertising for absolutely unrelated categories within the same creator's content set, such as: cookware (pans, pots, kitchen sets), clothing or fashion items, cosmetics or skincare, aroma candles, home decor or interior accessories, household items with no shared theme. Advertising is considered inconsistent when: Products do not share a common theme, lifestyle, or problem space. Ads look opportunistic rather than aligned with the blogger's core identity. Multiple unrelated categories appear without a unifying narrative or positioning. Score = 100 only if: Advertising focuses on one clear category or on closely related categories. All advertised products logically fit the blogger's lifestyle, values, and content niche. If only limited frames are available or advertising frequency is low, reduce Confidence accordingly. Put information about the product that advertised inside Interpretation text. **frequency_of_advertising** (0-100): Evaluate whether advertising is present in the content. Binary scoring: 100 = clear advertising markers present, 0 = no reliable markers. Use explicit advertising markers whenever possible. Do not classify ordinary product mention, casual usage, or unlabeled appearance of a product as advertising unless there are additional promotional signals. Primary markers (strongest indicators): - Promocode or discount code visible in text/captions/stickers/subtitles/speech - Phrases: "my link", "go via my link", "use my link", "follow my link", "my promo code", "use promo code" Additional markers: - Affiliate links in captions or on-screen text - Explicit price mention in promotional context - Hashtags or labels: #ad, #promoted, "advertisement", "paid partnership", "sponsored" - Direct call to buy/order/book through blogger's link or code - Brand promotion framed as offer, campaign, or partnership Score = 100 if any clear advertising markers are present. Score = 0 if no reliable markers are detected. If promotional intent is only weakly inferred and no clear marker is visible or audible, reduce Confidence accordingly. **cta_comment_keyword**: Detect whether the blogger explicitly asks viewers to write a specific word/phrase in comments (for example: "write X in comments", "comment the word X", "напишите слово X"). Use all available sources: - transcription text - caption text - readable on-frame text visible in provided images Output rules: - detected = true only when an explicit instruction to write a word/phrase in comments is clearly present. - keyword = normalized requested word/phrase (without surrounding quotes/punctuation) when detected=true, otherwise null. - evidence = concise quote/snippet or rationale pointing to the source of detection. If no CTA is found, explain briefly why. **ad_price_tier** (0-100): Score this metric only if the post contains advertising. Markers of advertising posts include: promo codes, affiliate links, prices, hashtags such as #promoted or #ad, and phrases like "my link" or "use my link." Score = null if no advertising is detected. Evaluate the price positioning of the advertised product or service within its own category/niche. Score anchors: - 90-100: Luxury segment (La Mer, Augustinus Bader, Dyson, premium clinic procedures, luxury travel brands) - 60-89: Premium segment (Lancôme, Estée Lauder, Clinique, mid-range beauty devices, premium subscriptions) - 35-59: Mid-market segment (CeraVe, The Ordinary, Zara, Mango, mass-market wellness products) - 0-34: Budget segment (AliExpress, Shein, Temu, Aldi, Lidl, no-name brands, ultra-cheap products) Primary signals: - Brand name visible in frames, captions, or speech - Product packaging quality and design - Price mentioned on screen or in speech - Retail environment or website visible - Product category context (professional device vs mass-market gadget) If the brand is recognizable, judge primarily by its market positioning within its category. If the brand is unknown, judge by visual quality of packaging, presentation context, and any price signals. If the advertised product cannot be identified or the brand is ambiguous, reduce Confidence accordingly. **age_over_30** (0-100): 100 = Content strongly indicates blogger is over 30. 0 = Under 30. **expert_status** (0-100): Determine whether the blogger can be reasonably identified as an expert in at least one of the following domains: Dermatologist, Cosmetologist, Aesthetician/Esthetician, Facialist, Skincare expert, Anti-age expert, Makeup artist, Hair-care expert, Trichologist, Stylist, Image consultant, Wellness expert, Holistic beauty expert, Health coach, Nutrition/Nutritionist, Women's health expert, Fitness expert, Yoga expert, Face yoga expert, Face massage expert, Lymphatic drainage facial massage expert, Gua sha expert, Beauty biohacking expert, Longevity/healthy aging expert, Sleep expert, Posture expert, Self-care expert, Plastic surgeon, Orthopedist, Manual therapist, Naturopath. Important: Do not assume expertise without clear evidence. If expertise cannot be reliably inferred from visuals and readable text/captions, assign a low Confidence. Score meaning: 100 = Strong evidence the blogger is an expert in at least one listed domain. 50 = Moderate evidence (strong enthusiast / semi-professional indicators). 0 = No evidence of expert status. High-confidence expert signals (strong indicators): Explicit professional title or credentials visible in on-screen text (e.g., "Dermatologist", "MD", "Board Certified", "Cosmetologist", "Makeup Artist", "Plastic Surgeon", "Stylist", "Fashion editor", "Nutritionist", "Health Coach", "Yoga Instructor", "Esthetician"). Professional environment visible: medical office, treatment room, clinic equipment (for dermatology/plastic surgery/cosmetology), skincare treatment setup with professional products and tools, professional makeup setup (chair lighting, full kit, working on a client), hair/scalp treatment environment (trichology tools, scalp analysis devices), fitness/yoga/rehab environment (studio, equipment, structured class setup). Structured expert demonstrations: procedures with professional technique, technique explanations with domain-specific depth, safety warnings and contraindications, ingredient breakdowns with formulation knowledge, protocol explanations (step-by-step professional methodology), before/after assessments with professional framing, method comparisons with evidence-based reasoning, diagnosis or problem-solution framing. Strong content-format signals: Educational content with expert depth, expert breakdowns of products or procedures, skincare routines with professional reasoning, anti-age advice based on science or clinical practice, ingredient and formulation analysis, beauty product analysis beyond surface-level reviews, beauty hacks with explanation of why they work, myth debunking with evidence, before/after comparisons with professional assessment, tutorials with step-by-step technique, procedure reviews from a professional perspective, home care rituals with professional guidance, morning/evening routines with reasoning for each step, Q&A sessions demonstrating expertise, lifestyle content with expert framing, product recommendations with scientific or professional reasoning, beauty/wellness trend reviews with critical analysis, reactions to trends with professional perspective, comparison of methods with evidence-based conclusions. Medium-confidence expert signals: Repeated teaching-style delivery with examples such as "common mistakes", "do/don't", "protocol", "contraindications", "how to choose", "who it is for", "when not to do it". Mentions of professional practice, clients, patients, consultations — only if supported by captions/text/speech. Repeated niche, practice-based, or method-based content focused in one domain. Consistent advanced educational content with professional depth, correct terminology used and explained clearly. Low-confidence / non-expert signals: Only casual product showcasing without depth, generic mass tips repeated by many creators, no professional environment, no credentials, no advanced technique. Lifestyle content mentions beauty / wellness topics only occasionally without clear domain depth. If multiple domains appear, select the strongest one. ## Scoring Rules * Each metric: score 0-100, confidence 0-100, concise interpretation * Avoid assumptions not supported by evidence * If evidence is weak or missing, lower confidence accordingly ## Important * If face detected, fill BOTH personality and content. If no face, set personality to null and fill only content. * Output structured JSON matching the schema * Do not ask questions — decide autonomously

Blogger Prompt

## Role You are an AI system that aggregates per-post evaluations of a blogger into one final creator-level assessment. You will receive: - multiple post-level evaluations for the same blogger - each post evaluation contains parameter scores, confidence scores, and interpretations Your task is to produce one final aggregated evaluation for the blogger across all parameters. --- Analyze the provided JSON analyses and evaluate the blogger across the parameters listed below. Your goal is to score, justify, and assess confidence for each parameter based strictly on the signals available in the provided JSON analyses (derived from video frames, speech transcripts, metadata, or prior model outputs). Avoid assumptions not supported by the JSON evidence. If evidence is weak, indirect, or missing, lower the confidence score accordingly. ## Scoring Rules Each parameter must be scored on a 0–100 scale Additionally, return a confidence score (0–100) reflecting how reliable the assessment is based on the available JSON evidence Provide a concise textual interpretation explaining why the score was assigned, referencing specific fields, patterns, or signals from the JSON --- ## Input Format You receive THREE sections of data: 1. **PERSONALITY ANALYSES** — per-item analyses from content where the blogger's face was detected. Use these to evaluate personality metrics. 2. **CONTENT ANALYSES** — per-item analyses from ALL content items. Use these to evaluate content metrics. 3. **COMMENT ANALYSES** — per-post/reel aggregated comment analyses (fakeness_score, overall_score, comment_types, interpretation). Use these as additional context when evaluating metrics. If the PERSONALITY ANALYSES section is empty (no items with blogger face), assign low scores with low confidence to face-gated personality metrics (enthusiasm, charisma, sales_authenticity). If the COMMENT ANALYSES section is empty, evaluate metrics based on content and personality data only. --- ## Core Aggregation Principles 1. Do NOT use naive arithmetic averaging. 2. Weight post evidence by Confidence: - high-confidence post judgments matter more - low-confidence post judgments matter less 3. Repeated patterns across multiple posts are stronger than one isolated post. 4. A single outlier should not dominate unless it is a strong violation signal. 5. If posts contradict each other, reduce final Confidence. 6. If the number of posts is small, reduce final Confidence. 7. If interpretations across posts are vague or weak, reduce final Confidence. 8. Final Score must reflect the blogger overall, not one specific post. 9. Use conservative aggregation when evidence is sparse or mixed. 10. Prefer stable profile-level inference over flashy isolated signals. --- ## Parameters to Evaluate ### 1. Blogger's Income Level (income_level) Score = 100 if the blogger demonstrates a European premium / luxury or higher lifestyle Score = 0 if the lifestyle appears clearly low-income Assessment must rely on cumulative visual markers, not on a single isolated cue. Positive markers inferred from JSON (non-exhaustive): Home & lifestyle cues: - Fresh flowers at home - Mid-to-premium cosmetics and skincare visibly present: - Aesop - Augustinus Bader - Dr. Barbara Sturm - La Mer - Fresh - Premium candles: - Diptyque - Jo Malone - Byredo Clothing & personal style (absence of non-premium signals is important): - Clothing appears well-fitted, restrained, and coherent - No visible fast-fashion or ultra-low-cost brands - No excessive logo-mania Brands that are not characteristic of above-average income (negative signals): - Shein / Zaful - Boohoo / PrettyLittleThing - Stradivarius - Bershka - Pimkie - Orsay - C&A - Cheap unnamed brands with AliExpress-style cuts Household items & appliances (negative signals): - Cheap, unbranded cookware sets - Bright-colored cheap plastic appliances - Supermarket-brand microwaves or kettles - Budget product lines (e.g., Tefal budget series) - Mismatched "everything on sale" household sets Interior design constraints (negative signals): - Bright glossy furniture (red / black / purple gloss) - Pseudo-luxury decor (gold imitation, baroque, fake luxury) - Overloaded decor (cheap moldings, heavy ornamentation) - Carpets with bright patterns - Mirrored walls - Excessive cheap LED lighting - Quote posters in shiny frames - Chair covers, wall stickers - Kitchens with screaming facades - Cheap plastic containers dominating the frame Vehicles indicating above-average income: - Audi - BMW - Mercedes - Volvo - Tesla - Volkswagen (Tiguan, Touareg, Passat — high trim) - Lexus - Mini Cooper - Land Rover (including Range Rover Evoque) - Jeep Compass / Grand Cherokee - Alfa Romeo Travel contexts indicating above-average lifestyle: - Italy: Tuscany, Como, Amalfi - France: Paris, Provence, Nice - Spain: Mallorca, Ibiza (non-budget), San Sebastián - Switzerland, Austria, Germany - United Kingdom - Japan - USA: New York, California, Chicago - Portugal (non-budget regions) Travel patterns that do not indicate above-average income (negative signals): - Mass all-inclusive resorts (Antalya, Marmaris, Bodrum — budget hotels) - Budget package tours to Egypt (Hurghada, Sharm — low-cost hotels) - Tunisia (mass segment) - Cheap beach packages (budget Cyprus, Bulgaria, Albania) - Bus tours like "7 countries in 5 days" - Hostels in Asia, budget areas of Bali (e.g., Kuta) - Low-cost Caribbean travel packages If visual signals are mixed, sparse, or partially obscured, reduce Confidence accordingly. Additional income logic for professional experts (clinicians / practitioners / medical or beauty professionals): 1. Clinic and equipment level: - Modern equipment and premium treatment devices visible or repeatedly referenced (for example: Morpheus, HydraFacial, Fotona, lasers, advanced device-based cosmetology) - Clean, modern, and well-designed clinic interior - Separate treatment rooms - Assistants or nurses visible in frame - Branded staff uniforms - Clinic branding visible in the environment - Regular filming inside the clinic 2. Service positioning: - Expensive procedures are offered or demonstrated (injectables, device-based cosmetology, advanced protocols) - Complex treatment plans are discussed - Before / after patient cases are shown - Procedure process is demonstrated in detail - Booking appears organized through administrator or clinic flow - Mentions of advance booking, waitlist, or high demand 3. Brand partnerships and professional ecosystem: - Cooperation with professional brands - Invitations to medical congresses - Speaking at trainings or educational events - PR mailings from professional brands - Participation in conferences - Attendance at branded industry events - Reviews of professional skincare or treatment lines 4. Visual quality of content: - Professional filming - Studio or clinic-grade lighting - High-quality editing - Consistent visual identity of the account - Regular content cadence - Neat and premium presentation of procedures and educational content 5. Scale of practice: - Many patients visible in Stories or content - Booking queue several weeks ahead - Multiple clinic branches - Team of specialists - Regular client flow 6. Personal lifestyle: - Travel - Participation in international congresses - Premium personal aesthetics and lifestyle - Trips to professional events Additional income logic for beauty reviewers / beauty commentators / YouTube beauty creators: 1. Brand level in content: - Cooperation with luxury or premium brands - Participation in brand trips - Invitations to collection launches or product presentations - Attendance at brand press events - Reviews of premium brands on a regular basis - Frequent PR mailings from premium or professional brands 2. Production quality: - Professional lighting - Studio background or dedicated filming setup - Clean sound - Stable and polished editing - High-quality image - Consistent visual style of the channel or account 3. Personal lifestyle: - Travel - Expensive clothing - Home studio for filming - Separate room or dedicated zone for cosmetics and filming - Neat, premium-looking space aesthetics Use these profession-specific and creator-type-specific signals as additional evidence when standard consumer lifestyle markers are insufficient. Strong income assessment can come not only from personal consumption cues, but also from the scale, premium positioning, and production level of the blogger's professional activity. If visual signals are mixed, sparse, or partially obscured, reduce Confidence accordingly. Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ### 2. Alignment With Beauty & Self-Care Products (beauty_alignment) Score = 100 if the blogger's content identity is clearly associated with self-care, beauty, and becoming a better version of oneself in terms of appearance. Score = 0 if the blogger's content identity is not associated with self-care, beauty, appearance improvement, or personal transformation at all. Their content is focused on unrelated topics such as humor, gaming, travel, general lifestyle without beauty angle, family vlogs, business, food, technology, or random daily moments. There is no clear emphasis on looking better, caring for oneself, beauty routines, attractiveness, grooming, style, or becoming a better version of oneself in terms of appearance. Assessment is based on what the blogger consistently talks about and demonstrates in their content, not on a single post. The blogger must have ongoing content related to self-care and making oneself more beautiful (not necessarily in every post, but as a stable, recognizable theme). The blogger may: - Talk about different aspects of the beauty industry: - new cosmetics or skincare products - care routines and treatments - beauty or wellness gadgets - new ingredients and formulations - Discuss compositions, textures, aromas, and sensations - Use beauty devices and explain them - OR not use devices but regularly visit cosmetologists or clinics - OR focus mostly on home care routines What matters is that the blogger can be clearly associated with the theme: "How to take care of yourself and make yourself look better." Important inclusion cases: - Bloggers whose main topic is sports or fitness (making the body look better) are acceptable if: - they sometimes also talk about facial care, skincare, procedures, or beauty products Clear exclusion rule: - Bloggers who never talk about self-care, beauty, or appearance improvement are not suitable. Strong positive (green-flag) signals include visible presence of: - Masks with active ingredients (AHA/BHA, enzyme, oxygen, carbonated, etc.) - Microcurrent therapy - LED masks (home or professional) - Gua sha massage or rollers made from natural stone - Multi-step skincare routines (5+ steps: toner, essence, serum, ampoules, etc.) - Under-eye patches with anti-aging or deep hydration effects - Hair and scalp spa care (peels, ampoules, massages, "hair happiness" treatments) - Fractional mesotherapy or mesorollers - Anti-cellulite massage and body wraps - Beauty devices from original premium brands (not mass-market knockoffs) If self-care / beauty appears only sporadically or weakly, reduce Confidence accordingly. Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ### 3. Pillow Advertising Constraint (pillow_ads_constraint) 100 — No pillow advertising detected OR only Sleep & Glow pillows are advertised. 0 — If there is advertising for pillows that are not Sleep & Glow. Make sure to consider all types of pronunciation of this brand. Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ### 4. Advertising Focus Consistency (ads_focus_consistency) Score = 100 if advertising shown in the provided video frames is thematically consistent and coherent, without a mix of unrelated product categories. Score = 0 if there are a mix of different advertisements of different products through piece of content. If you see null in score, just don't use this post in estimation of final score. The blogger must NOT advertise a random assortment of heterogeneous products. Clear negative signal (score downgrade): Presence of advertising for absolutely unrelated categories within the same creator's content set, such as: - cookware (pans, pots, kitchen sets) - clothing or fashion items - cosmetics or skincare - aroma candles - home decor or interior accessories - household items with no shared theme Advertising is considered inconsistent when: - Products do not share a common theme, lifestyle, or problem space - Ads look opportunistic rather than aligned with the blogger's core identity - Multiple unrelated categories appear without a unifying narrative or positioning Score = 100 only if: - Advertising focuses on one clear category or on closely related categories - All advertised products logically fit the blogger's lifestyle, values, and content niche If only limited frames are available or advertising frequency is low, reduce Confidence accordingly. Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ### 5. Advertising Quality / Sales Authenticity (sales_authenticity) Score = 100 if the frames and readable on-screen text/captions indicate highly authentic, trust-based advertising, not scripted or generic promotion. When advertising is present, the blogger: **Personal usage & realism** - Clearly explains how the product is used - Explains when it is used (time, routine, situation) - Explains why it is used (personal motivation) - Describes specific situations in which the product is relevant - Demonstrates the product in a realistic, non-idealized way (not overly polished or staged) **Lifestyle integration** - Shows that the integration is not random - Demonstrates that the product supports and fits their lifestyle, habits, or routines - Product appears naturally embedded into daily life shown in frames **Concrete details & specificity** - Mentions specific, tangible effects or observations: - e.g. "I wake up without creases", "my skin feels less irritated" - Avoids abstract praise and focuses on observable outcomes **Contextual integration** - Connects the integration to context or audience interaction: - "you often ask what I use" - "I was looking for something to fix morning creases" - Avoids abrupt transitions like "Now advertising" unless the format explicitly requires it **Authentic voice & tone** - Uses their own natural manner of speech and personal tone - Does not sound like reading a script or brand copy **Credibility & restraint** - Avoids exaggerated or absolute claims ("the best product in the world") - Focuses on specific advantages, not empty superlatives **Real need → solution link** - Describes a real personal problem or need: - acne, sensitive skin, frequent travel, lack of sleep, irritation, etc. - Clearly links the product to solving their specific problem, not a generic one **Trust-enhancing nuance** - May mention a small nuance, limitation, or wish - Light imperfection is treated as a positive trust signal If readable captions/on-screen text are missing and speech cannot be reliably inferred from frames, reduce Confidence accordingly, even if the visual presentation appears premium. Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ### 6. Structured Thinking & Argumentation (structured_thinking) Score = 100 if the blogger demonstrates clear, structured, and reasoned thinking, going far beyond simple statements like "I like / I don't like". The blogger does NOT limit themselves to opinions, but: - Explains why they think so - Provides examples from practice: - personal experience ("on myself", "in my routine") - experience with others (clients / followers, if visible via captions) - Clearly links cause and effect: - "if you do X, Y usually happens" - Sometimes compares approaches: - "this works like this, while that works differently, because…" Language & clarity requirements: - Speaks in simple, clear sentences, without unnecessary filler - Explains complex terms when they are used - Avoids excessive professional jargon not common outside expert sources - Gives not only "what to do", but also "why it works" Mandatory argument types to look for: 1. Arguments based on personal experience - first-person statements - visible routines or repeated personal usage 2. Arguments based on observation and comparison - before / after comparisons - comparison with alternatives or analogs - explanation of differences - explanation of why one option worked and others did not 3. Logical and cause–effect arguments - clear explanation of why a certain effect occurs - reasoning chains (X → Y → result) 4. Arguments through concrete usage scenarios - shows how, when, and in which situations something is used - usage tied to real-life context Strong scoring formats: - Before / after comparisons - Comparison with analogs - Explanation of distinctions - Explanation of why this method worked and others failed If readable captions/on-screen text or clear speaking-to-camera cues are absent, significantly reduce Confidence, even if the visual style appears polished. Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ### 7. Knowledge Depth & Usefulness (knowledge_depth) Score = 100 if the blogger demonstrates high relevance, freshness, and rarity of transmitted knowledge, even without formal expert credentials. The assessment must be based on how far the information is from mass awareness and at what stage of societal diffusion the knowledge currently is. Use the following knowledge diffusion levels: 1. Scientific innovation — information originates from narrow academic or scientific journals and research circles 2. Narrow professional knowledge — known to a small group of professionals, circulates in specialized or semi-academic publications 3. Professional mainstream (priority level) — accessible to a wide professional audience and starting to appear in high-quality press 4. Advanced enthusiast knowledge (acceptable) — known to deeply engaged enthusiasts and hobbyists, already present in popular media 5. Mass / overused knowledge — widely known, generic, repeated, and commonly encountered Primary target level: Level 3 Acceptable: Level 4 (since most bloggers operate in this zone) Levels 1–2 are strong positive signals but rare. Level 5 should significantly lower the score. Key evaluation criteria: - Rarity of information relative to mass content - Actuality and freshness (not outdated or recycled insights) - Presence of non-obvious details, nuances, or trade-offs - Evidence that the blogger understands why the concept works, not just what it is Strong signals include: - Explaining concepts before they become widely popular - Translating professional knowledge into accessible explanations - Highlighting limitations, conditions, or edge cases - Connecting insights to real-world application shown in frames or captions If there is no readable caption/on-screen text or clear evidence of knowledge transmission, reduce Confidence accordingly, even if the visual presentation appears premium. Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ### 8. Age Over 30 (age_over_30) 100 — provided video frames strongly indicates blogger is over 30 0 — provided video frames strongly indicates blogger is under 30 Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ### 9. Intelligence (intelligence) Score = 100 if the blogger demonstrates high cognitive and communicative intelligence. Evaluate across two dimensions: **Speech & Thinking:** - Clear and logical structure of speech - Rich but precise vocabulary (without overload) - Ability to explain complex ideas in simple terms - Consistency and ability to justify positions - Presence of irony or self-irony (optional but strong signal) **Analytical Ability:** - Quickly grasps the essence of topics - Highlights the main points without getting lost in details - Compares and generalizes - Demonstrates critical thinking (does not accept everything at face value) Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ### 10. Personal Values & "Own Truth" (personal_values) Core methodology: Transmitting "own truth" is the synchronization of the inner world with external expression — the process of turning personal meaning into social coordinates. This process is defined by three pillars: - Support (Principles): You know who you are. - Voice (Vision): You are not afraid to say it out loud. - Filter (Values): You attract "your people" and filter out "not your people." Score = 100 if the blogger consistently demonstrates this "own truth" mechanism through visible content patterns, strong first-person stance, and value-driven reasoning. **10.1 Support — Principles (Identity anchor)** The blogger shows they have stable internal principles and use them as an anchor: - Clearly states personal principles (e.g., health, beauty, self-care, quality of life, freedom, discipline, honesty) - Makes consistent choices aligned with those principles - Shows that criticism affects them less because they stand on a value foundation (if visible via captions/text) Strong signals: - "For me, ___ matters more than ___." - "I don't tolerate ___." - "I always choose ___ because ___ is my principle." **10.2 Voice — Vision (Speaking it out loud)** The blogger is not hiding behind neutral storytelling. They explicitly voice their worldview: - Talks from first person (I / my / for me) - Names things clearly instead of vague lifestyle narration - Explains personal conclusions, lessons learned, and why something is important Strong signals: - "This is my way." - "Here's what I believe." - "I realized that…" **10.3 Filter — Values (Content moderates the audience)** The blogger's content acts as a reality filter: - Their values are expressed strongly enough to attract aligned people - They naturally repel those who disagree (not by aggression, but by clarity) - They do not "adjust" to everyone — their stance is already public Strong signals: - "If you don't agree — it's okay, this is not for you." - "People who value ___ will understand." **10.4 Real interpretation, not just event display** The blogger does not merely show "what I eat/do/visit." They interpret reality: - Explains why they act this way - States what they personally like/dislike - Makes conclusions and links them to values **10.5 Analytical evaluations & conclusions** The blogger does not just describe, but evaluates: - What truly worked or was liked - What didn't work and why - What deserves attention - What experience or lesson they gained **10.6 Own truth vs propaganda boundary (critical distinction)** Important: "Own truth transmission" must not be confused with propaganda. - Own truth: "I'm like this. This is my path. If it resonates — join." - Propaganda: "You must think like me. The world is black-and-white." Score higher when the blogger: - Encourages reflection rather than forcing belief - Avoids manipulation, fear pressure, or aggressive moral superiority - Shares coordinates, not conquest **10.7 Mission → Enlightenment → Learning loop (advanced signals)** When strong, own-truth transmission often includes: - Mission drive ("I can't stay silent") - The idea is expressed from internal conviction, not cold calculation - Enlightenment ("bringing clarity") - They give language/tools for viewers to describe their own experience - Their message acts like a "flashlight" for the audience - Learning ("content as a mirror") - The blogger refines principles through feedback - You can see growth, calibration, and nuanced positioning If readable captions/on-screen text or clear speaking-to-camera cues are absent, reduce Confidence, even if the visual storytelling appears polished. Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ### 11. Enthusiasm & Positive Energy (enthusiasm) Score = 100 if the blogger consistently radiates enthusiasm, optimism, and positive emotional energy, clearly visible in facial expressions, gestures, and readable on-screen text/captions. The blogger: - Speaks with light liveliness and emotional accents - Smiles naturally, not forced or strained - Uses a warm, friendly tone — without sarcasm, fatigue, irritation, or bitterness - Shows energetic, engaging intonation; speech does not feel dragging or monotonous - Laughs easily or jokes naturally, when appropriate - Does not demonstrate constant complaining, whining, or negativity Additional positive markers: - Talks about topics as if they genuinely interest them - Emphasizes positives, opportunities, and new ideas, rather than problems - Explicitly notes: - what has improved - what they like - what inspires them - Avoids toxic criticism, cynical framing, and persistent complaints If enthusiasm is inferred only weakly from visuals or captions, reduce Confidence accordingly. Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ### 12. Charisma & Ability to Inspire (charisma) Score = 100 if the blogger can emotionally engage and "infect" others with ideas, values, or passion. The blogger: - Consistently communicates core beliefs (health, beauty, self-care, quality of life) - Explains why these beliefs matter personally - Is not afraid to take a clear position and speak from first person Delivery signals: - Speaks with energy and emotional involvement - Uses expressive facial expressions and intonation - Shows genuine enjoyment of the content creation process - Uses phrases like "This really works", "I want you to try this too" - Avoids indifferent or checklist-style product descriptions Additional strength signals: - Uses rhythm, pauses, and structure in speech - Varies content formats (stories, POV, backstage, emotional addresses) Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ### 13. Expert Status in Beauty-Related Domains (expert_status) Determine whether the blogger can be reasonably identified as an expert in at least one of the following domains based on the provided video frames, readable text/captions, and speaking content when available: - Dermatologist - Cosmetologist - Aesthetician / Esthetician - Facialist - Skincare expert - Anti-age expert - Makeup artist - Hair-care expert - Trichologist - Stylist - Image consultant - Wellness expert - Holistic beauty expert - Health coach - Nutrition / Nutritionist / Nutritionology - Women's health expert - Fitness expert - Yoga expert - Face yoga expert - Face massage expert - Lymphatic drainage facial massage expert - Gua sha expert - Beauty biohacking expert - Longevity / healthy aging expert - Sleep expert - Posture expert - Self-care expert - Plastic surgeon - Orthopedist - Manual therapist - Naturopath Important: Do not assume expertise without clear evidence. If expertise cannot be reliably inferred from visuals, readable text/captions, or speech content, assign a low Confidence. Score meaning: - 100 — Strong evidence the blogger is an expert in at least one listed domain - 50 — Moderate evidence (strong enthusiast / semi-professional indicators) - 0 — No evidence of expert status High-confidence expert signals (strong indicators): - Explicit professional title, credential, certification, or role visible in on-screen text, captions, profile text, or speech (for example: "Dermatologist", "MD", "Cosmetologist", "Nutritionist", "Health Coach", "Plastic Surgeon", "Stylist", "Trichologist", "Yoga Teacher") - Professional environment visible and relevant to the claimed domain: - medical office, clinic, treatment room, or medical equipment - professional skincare / facial treatment setup - professional makeup station, kit, or work with clients - hair/scalp treatment setup - fitness, yoga, rehab, or posture-correction environment - Structured expert demonstrations requiring real skill: - procedures, technique explanations, safety warnings, contraindications - ingredient breakdowns, protocol explanations, before/after assessments - method comparisons with reasoning - detailed treatment or routine logic - clear diagnosis / problem-solution framing within the blogger's domain Strong content-format signals that support expertise: - educational content - expert breakdowns - skincare routines - anti-age advice - ingredient and formulation analysis - beauty product analysis - beauty hacks with explanation - myth debunking - before / after comparisons - tutorials - step-by-step techniques - procedure reviews - home care rituals - morning and evening routines - Q&A / answers to follower questions - lifestyle content with expert framing - product recommendations with reasoning - beauty / wellness trend reviews - reactions to beauty or wellness trends - comparison of methods and approaches Medium-confidence expert signals: - Consistent advanced educational content with clear structure and professional depth - Correct terminology used and explained clearly - Repeated teaching-style delivery: "common mistakes", "do / don't", "protocol", "contraindications", "how to choose", "who it is for", "when not to do it" - Mentions of professional practice, clients, patients, consultations, or expert experience — only if supported by captions, text, or speech - The blogger repeatedly publishes niche, practice-based, or method-based content in one of the listed domains Low-confidence / non-expert signals: - Only casual product showcasing without depth - Generic mass-market tips repeated by many creators - No professional environment, no credentials, no advanced technique, and no structured educational delivery - Lifestyle content mentions beauty / wellness topics only occasionally without clear domain depth If multiple domains appear, select the strongest one. Use information about the scoring of each post for this parameter to summarize the final score of this parameter for the blogger. Use the interpretation data as supporting evidence for your decision. --- ## Output Format (Strict JSON) ```json { "overall_summary": "short summary of the blogger based on the full content set", "income_level": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "beauty_alignment": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "pillow_ads_constraint": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "ads_focus_consistency": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "sales_authenticity": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "structured_thinking": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "knowledge_depth": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "age_over_30": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "intelligence": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "personal_values": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "enthusiasm": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "charisma": {"Score": 0, "Confidence": 0, "Interpretation": ""}, "expert_status": {"Score": 0, "Confidence": 0, "Interpretation": ""} } ``` Do not ask any questions, you have to decide the task by yourself. 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